You are on page 1of 2

Joel De La Garza

711 Fort Chadbourne Dr. Austin, TX 78748 (512) 627-9547



Versatile and creative Digital Media Strategist with over 7 years experience in Digital Marketing and Social Media for established and emerging brands. Detail-oriented, creative problem solver, effective oral and written communicator with a positive attitude and a true passion for creating a more social business.



Social Media Strategy | Brand Building | Team Management | Customer-Relationship Management Community Management | Email Marketing | Copy Writing and Editing | Digital Media Marketing Social Network Integration | Brand Management | Digital Distribution | Product Management Event and Experiential Marketing | Insight Analysis | Market Analysis and Target Identification

St. Edwards University Masters of Business Administration, Digital Media Management, 2007 3.96 GPA - (1st in Graduating Class) Delta Mu Delta International Honor Society in Business Administration McCombs School of Business, The University of Texas at Austin Business Foundations Certification, 2003 The University of Texas at Austin Bachelor of Arts, Economics, 2002


Director of Digital - September 2008 - September 2011 Rainmaker Entertainment Group / Thread Digital, Austin, TX


Director of one of the few in-house digital media, marketing, and branding services firm in the artist management industry Managed all strategies and campaigns in the areas of Social Media, Mobile, Web, Video and other forms of digital media for Thread Digital clients Spearheaded all event marketing, product marketing, social business development, customerrelationship management, community development, brand marketing, artist social media education, email marketing and fan/customer evangelism initiatives for Thread Digital clients Directed weekly digital marketing meetings which included action plans for each client, insight and analytics reporting and breakdown of all campaigns, and timelines for future roll outs Developed and managed FanGrab - Rainmaker's proprietary "Direct to Fan" Pre-Sale ticketing company - which has generated over $1.2M in revenues & $150k in profits since 2009 Directed marketing initiatives for all digital video content for our client roster - which have a cumulative count of over 27 million views to date

Digital Marketing Consultant April 2008 November 2008 GamePlan Marketing, Austin, TX & South Padre Island, TX
A strategic experiential marketing and advertising agency Collaborated with GamePlans staff to develop digital and physical marketing strategies for the South Padre International Music Festival Developed an online living brand cultural extension marketing campaign for the South Padre International Music Festival

Digital Marketing Consultant November 2006 August 2007, Austin, TX

A professional online music collaboration service Provided an in-depth marketing plan for the service complete with Target Market Identification, SWOT Analysis, Market Acceptance Analysis, and Marketing Launch Objectives Provided analysis and recommendation of marketing firms to CEO for eSession's launch

MBA Digital Media Internship May 2006 November 2006 Capital Sports Entertainment / C3 Presents, Austin, TX
C3 Presents creates, books, markets, and produces live experiences, concerts, and events Developed and implemented the rollout of the ADDY Award-winning "Lolla Lives" viral video cultural brand extension campaign for Lollapalooza '06 - which has over 600k views to date Collaborated with C3s Director of Digital Marketing in the initial launch of Lollapalooza and Austin City Limits festival performance digital downloads through iTunes and festival eStores

Technology Support Specialist - January 2004 August 2005 Austin Independent School District, Austin, TX
System Administrator for Austin ISD's "Most Wired Campus" Managed and maintained Windows 2000 server networked to over 650 computers campus-wide

Owner - August 2002 September 2008 Sleep-in Dreams Group, Austin, TX

An independent, integrated digital media management/aggregation firm Specialized in digital design and online media presence, digital media management, social network integration, social media, and audio production

Software Test Engineer - December 2000 - October 2002 SPEC / Connected Wireless, Austin, TX
A high-tech company specializing in defense, electronic defense, RFID, DRFM, and asset tracking device systems Collaborated with QA Team Lead & Information Systems department on software concept protocols, software design reviews, executing Systems management and integration tests.



Expert proficiency in social media and social engagement applications including: Facebook | Google+ | Twitter | LinkedIn | YouTube | HootSuite| among many others Expert proficiency within both Windows and MacOS environments (productivity and creative programs/apps)

Available at