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CONTENT STRATEGY INFO List of deliverables you might use while doing content strategy: Accessibility guidelines Benchmarks

ks Channel strategy CMS requirements Communication plans Community and social strategy Community moderation policies Competitive analyses Content production workshops Content sourcing plans Content style guides Content templates Editorial calendars Example content Feature descriptions Gap analyses Metadata recommendations Project proposals Publishing workflow Qualitative content audit and findings Quantitative content audit and findings Resource review (people, tools, time) Search-engine optimization reviews Success metrics Taxonomies Traffic analysis Usability tests User personas User research findings User research plans User scenarios Visual presentation recommendations Wireframes Workflow recommendations Make a content template in four easy steps: 1. In a text document, list each piece of information that must be on the page, followed by optional pieces of information. 2. After the name of each chunk of content, note what that content is supposed to accomplish. For example, if article abstracts appear in public search results as well as internal content

management tools, they need to be intelligible to external audiences. A list of product benefits should focus on how the product will help your target readers. 3. List your specifications for each piece of content: ideal word count, capitalization style, list vs. paragraph vs. heading, and any notes like avoid jargon in this sectionlook for words that will make sense to a non-specialist or if you can replace this description with a screenshot and a good caption, do it. 4. Provide example content for each piece of content on the template. For pieces that can be created in several ways (a list or a paragraph, a screenshot or video clip), provide examples of all options whenever possible.

Content Strategy: Deliverables


The work products -- or deliverables -- typical of content strategy are diverse and depend on the needs of the company and the background of the content strategist. Shelly Bowen provides this insight: Some content strategists are also (deep down) writers, editors, designers, or information architects. This background influences not only the strategy, but also the deliverables. Shelly Bowen also offers this deliverables list as a guide: What Are You Trying to Achieve?

Summary of company goals

What Do You Own?


Content inventory or audit Content assessment (quality and quantity)

Whats Missing?

Content gap analysis Comparative content analysis Competitive analysis

How Do You Present the Words?

User personas User scenarios (think believable stories) Editorial strategy Core messaging strategy Sample content Content templates Search Engine Optimization (SEO) strategy Brand strategy Metadata strategy Style guide Glossary

Where Does It Go?


Copy deck Channel strategy Content conversion/migration strategy Content flow schematic Community and social strategy Visual presentation recommendations Wireframes

How Do We Make It Happen?


Content approval workflow Communication plans Community moderation policies Content production workshops and training Content sourcing review and plans (people, tools, budget, time)

How Do We Stay Organized?


CMS requirements Business rules Taxonomies Responsibilities Schedules

How Do We Know Its Right?

Usability tests Benchmarks Checks and balances Summary of company goals Success metrics

A Comparison of various Web Design Processes: Its interesting to note the differences in Web Design process (which is arguably different from Software Design) from a variety of different industries and focuses. Instructional Design Process Analyze Design Develop Implement Evaluate A Design Process Revealed No Smoke, No Mirrors Research & Discovery Competitive Analysis Exploration Thumbnail Sketching Typography Imagery Composition Execution & Implementation The Seven Phases of Web Site development Concept Discovery Content development Design Development Launch Post-launch Web Design Workflow, Complete Process 1. Client Consultation 2. Initial Drafts And Sketches

3. Photoshop Mock Up 4. Finalize The Design 5. Code Into XHTML/CSS Breakdown of the ideal web design process 1. Know what youre doing 2. Know what the site needs to do 3. Know what the sites visitors want 4. Get a good picture of the personality and style of the web site 5. Sketch out highly successful scenarios 6. Organise views into a site map 7. Sketch the essential features & look 8. Map your visitors attention 9. Arrange the visual elements to work together Web Style Guide Process Before you begin * Planning * Developing a site specification The site development process * Site definition and planning * Information architecture * Site design * Site construction * Site marketing * Tracking, evaluation, & maintenance Web Design Workflow 2.0 Step 1Defining the Core Process: discovery, planning, and clarification Step 2Developing site structure: content-view, site-view, and page-view Step 3Visual design and testing: creating, confirming, and handing off Step 4Production and QA: prepping, building, and testing Step 5Launch and beyond: delivery, launch, and maintenance Analysis Most of these processes have a common theme that are broken down to Design, Production. A few of these processes dont include the analysis before any work is done, while some have various stages of design mockups. Some of these processes dont include post launch activity, such as testing or evaluation. Of course, every process depends on the project at hand, however this is a good start to understand some common methods.