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INTRODUCTION TO ANGEL
In a shot span of 18 years since inception, the Angel Group has emerged as one of the top five retail stock broking houses in India, having membership of BSE, NSE and the two leading Commodity Exchanges in the country i.e. NCDEX & MCX. Angel Broking is also registered as a Depository Participant with CDSL.
The group is promoted by Mr. Dinesh Thakkar, who started this business as a sub-broker in 1987 with a team of 3. Today the angel group is managed by a team of 1937 direct employees and has a nation wide network comprising of 12 Regional hubs, 64 branches and 2759 sub brokers & business associates. Angel is 100% focused on retail stock broking business unlike any other larger national broking house. The group currently services more than 226030 retail clients.
Angel habitually generates value added features without the cost burden being passed on to the clients as they strongly believe that better understanding of client’s needs and wants is their top priority. Their e-broking facility is one such effort, which gives the client a platform to access state of the art trading facility at the click of a button.
Angel has always strived for delivering customer delight and developing strong long term bonds with its clients as well as channel partners. Angel thrives on a vision to introduce new and innovative products and services constantly. Moreover, Angel has been among the pioneers to introduce the latest technological innovations and integrate them efficiently within its business.
Summer Internship Report – LJMBA
FUTURE OF E-BROKING
The mainline Business Activities of Angel are:
Wholesale debt market operations
Depository services with CDSL
Fundamental Research Services
Technical Research Services
IPO Distribution and Advisory
Mutual Fund Distribution and Advisory
Portfolio Management Software E Chopda.
Summer Internship Report – LJMBA
FUTURE OF E-BROKING
NAME OF THE COMPANY:
ANGEL STOCK BROKING LTD.
G-1, Akruti Trade Centre, Road No. 7, MIDC Marol, Andheri (E), Mumbai – 400 093
ANGEL STOCK BROKING LTD. 301, Mahalaya Complex Opp. President Hotel Off C.G road Ahmedadad 380006
FORM OF ORGANISATION:
Mr. Dinesh Thakkar
1ST April to 31st March
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Ltd. Mimansa Systems Pvt. Phani Sekhar Summer Internship Report – LJMBA Page 4 . Member on the NCDEX & MCX Angel Broking Ltd. Rajen Shah : Mr. Dinesh Thakkar Chief Investment Officer Senior Research Analyst : Mr. Ltd. Angel Securities Ltd. Member on the BSE NBFC registered with RBI For Software Development MANAGEMENT TEAM Chairman and Managing Director: Mr. Angel Infin Pvt.FUTURE OF E-BROKING ANGEL GROUP COMPANIES Member on the BSE Depository Participant with CDSL Angel Commodities Broking Ltd.
FUTURE OF E-BROKING ORGANIZATIONAL STRUCTURE Summer Internship Report – LJMBA Page 5 .
FUTURE OF E-BROKING ANGEL’S LOGO Summer Internship Report – LJMBA Page 6 .
FUTURE OF E-BROKING ANGEL’S VISION Summer Internship Report – LJMBA Page 7 .
FUTURE OF E-BROKING ANGEL’S BUSINESS PHILOSOPHY Summer Internship Report – LJMBA Page 8 .
FUTURE OF E-BROKING INVESTMENT PHILOSOPHY “Given the client’s risk profile. maximize performance by adhering to disciplined investment approach backed by quality research. focus is shifted to striking a balance between asset creation and preservation. Wealth preservation applies to day-to-day financial life which includes managing cash flow and overall risk management. Summer Internship Report – LJMBA Page 9 . Wealth Preservation: As wealth grows. Wealth Creation: The creation of Wealth can be categorized as : Having money work for client Having others work for client Client Working for Money 2.” Angel’s investment philosophy is based on two key attributes: 1.
Angel’s investment philosophy is outlined by in-depth focus on a disciplined long term investment approach in potential multi-baggers.FUTURE OF E-BROKING OBJECTIVE OF ANGEL INVESTMENT PHILOSOPHY Angel’s objective at all time is to protect and then grow client’s portfolio. steady & sustainable returns Margin of safety Low volatility Summer Internship Report – LJMBA Page 10 . The 3 important tenets that we look for in any stock are: Consistent. The primary aim is to avoid the thoughts of the declining market and not necessarily out-perform the rapidly rising market but to consolidate both the periods. which would result in outperforming the market along with wealth creation.
m.m.com Summer Internship Report – LJMBA Page 11 . its insights cut through the market maze. geo-political news and views are analyzed for their impact on the market.angeltrade. cost of carry of stock and index based derivative products. All reports available at www. The derivative analysts use the above tools to project movements during the next trading sessions. : The report provides information on FII activity in derivative segment. policy announcements. : This report analyzes trading pattern. : A crisp pre-market report that arms the client with sensitive information before the opening bell. REPORTS : Market Outlook at 9:15 a. Derivative Analysis Report at 9:15 a. historical background.FUTURE OF E-BROKING PRODUCTS AND SERVICES DETAIL 1. Technical Report at 6:00 p.m. Tracking individual scrips as well as the Sensex and Nifty. change in open interest put call ratio. market positions of key stocks and offers short term (1 to 5 days) as well as medium term (10 to 20 days) view. Key corporate developments.
Flash news keeps the market participants updated on an online basis and helps them to reshuffle on their holdings Summer Internship Report – LJMBA Page 12 . Flash News : Key developments and significant news announcements that are likely to have an impact on markets / scripts are flashed live on trading terminals.FUTURE OF E-BROKING 2. Stock Analysis : Angel’s stock research has performed very well over the past few years and the Angel Model Portfolio has consistently outperformed the benchmark indices. their price targets and trading strategies. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing basis. FUNDAMENTAL RESEARCH SERVICES : The Sunday Weekly Report : This weekly report is the ace of all reports. It also presents few top picks based on an in-depth analysis of technical and fundamental factors. The fundamentals of select scripts are thoroughly analyzed and an actionable advice is provided along with investment rationale for each scripts. Also comparative performances of various companies in the sector are evaluated and top picks are recommended. The Industry Watch : This report provides an in-depth analysis of specific industries which are likely to outperform others in the economy. It offers a comprehensive market overview and likely trends in the week ahead. It analyzes their strengths and weaknesses and ascertains their future outlook. The final view is arrived at after thorough interaction with industry experts. It gives short term and long term outlook on these scripts.
Intraday Calls : For day traders. TECHNICAL RESEARCH SERVICE : Nifty Tracker : Nifty Futures is the most traded instrument with highest volumes in F & O and excellent liquidity. Their analysts continuously track the calls and provide recommendations according to the market movements. Position Calls : Angel’s “Position Trading Calls” are based on thorough analysis of the price movement in select scrips. Derivative Strategies : Their analysts take view on the Nifty and select stocks based on the derivatives data and technical tools. These calls are flashed on their terminals. The objective is to generate positive returns for traders who are looking for a high risk / high reward product. Suitable “Derivative Strategies” are devised. exit and stop loss levels during market hours.FUTURE OF E-BROKING 3. which are flashed on their terminals and published in their reports. Angel provides intra-day calls with entry. The team tracks the Nifty Future and generates calls based on unique trading system which is a result of their focused research over the past few years. These calls are flashed on their terminals during market hours. Online Chart : An online forum to help clients. specifically day traders in judging the directions of the market and stocks which are in the limelight. Summer Internship Report – LJMBA Page 13 . These calls are for a 10-15 day time span with stop loss and target levels.
In order to systematically diversify the holdings of clients across varied sectors and with and intention to give them handsome returns.FUTURE OF E-BROKING Futures Calls : A customized product for HNIs to help them trade with leveraged position. Over and above this. wherein clients are advised on the stocks with entry. exit and stop loss level for short term benefits. they have a dedicated Investment Advisory Desk: To help manage client’s equity portfolio and create wealth To help client understand their risk profile and define investment goals realistically To minimize client’s risk and maximize their returns To help client decide what to buy / sell and when to buy / sell To help client’s understand macro-economic trends and sectoral / company developments To help client restructure their portfolio based on sound research 5. Investors need the services of an expert to manage their funds and deliver good returns in diverse market conditions. INVESTMENT ADVISORY DESK : At Angel. Investing in equity market requires in-depth knowledge and thorough analysis coupled with clear understanding of domestic and international economies. PORTFOLIO MANAGEMENT SERVICES : Angel offers discretionary PMS to investors in order to assist them in managing their funds amidst continuous changing market dynamics and increasing complexities of investing. 4. Angel devised the concept of the Model Portfolio: Summer Internship Report – LJMBA Page 14 . financial status of the calls is monitored at all times. Continuous wealth creation with and emphasis on capital preservation is essential in today’s complex markets.
The Portfolio Management Process starts with understanding each investor’s risk appetite and return expectations. Salient features of PMS schemes : 100% discretionary scheme Time horizon : 12-18 months Wealth Creation at minimum risk Summer Internship Report – LJMBA Page 15 .FUTURE OF E-BROKING Angel came out with its first Model Portfolio in August 2002 Since then it has come out with Model Portfolios which have consistently outperformed the Sensex YOY In fact the latest model portfolio by Angel has successfully outperformed the Sensex by a whooping 80%. The Portfolio Management Team not only draws support from Angel’s in-house research team for new investment ideas but also has its own stocks picking by adopting bottom up research. Angel’s Portfolio Advisory Team had a successful track record of assisting its clients in managing their portfolios for over 4 years.
Investment Strategy: To generate wealth on consistent basis rather than outperform by taking higher risk. Summer Internship Report – LJMBA Page 16 .CHIP Description: The objective of the scheme is to generate capital appreciations in the medium to long term through investments in equities and equity related instruments comprising predominantly large cap companies. Logic works well and thus will be given weight age along with financials Early identification of stocks to ride through the entire investment cycle Timing of investment is important to generate superior returns Bottom–up approach Focus on companies which display Scalable business potential Large market opportunity Beneficiary of favorable economic cycle Valuation at steep discount to asset value Scheme 2: Angel BLUE.FUTURE OF E-BROKING PMS SCHEMES AT ANGEL Scheme 1: Angel LOTUS Description: The main objective of the scheme is wealth generation by delivering superior returns over long term through investments and equity related instruments.
Administrative Convenience : Angel focuses on providing hassle free administrative / operational support and customized services. The allocation of sectors and stocks in the portfolio may be dynamically structured in tune with changes in broader market conditions Investor Profile: The scheme would be suited for investors with low to moderate risk appetite The scheme would be suited for investors having medium to long term perspective.FUTURE OF E-BROKING Investment Strategy: The scheme will seek to achieve returns through brand based participants in equity markets by creating a diversified equity portfolio. Periodic Evaluation : Periodic evaluation of the Model Portfolio is carried out and market movements are cashed upon. The portfolio strives at all time to achieve an 80% allocation to large cap companies. utmost emphasis is given to understanding the risk profile of an investor. Summer Internship Report – LJMBA Page 17 . Benefits of Angel PMS : Understanding risk : At Angel. The portfolio will be overweight on large cap companies.
FUTURE OF E-BROKING Transparency : Regular statements and updates as well as online access to information required for investment. risk profile and time horizon to design your portfolio accordingly. ANGEL GOLD: In a volatile market it is very difficult for an investor to pick up value stocks which will give decent returns in the long run. Browser based back-office software. Appropriate risk profiling before taking investment decisions Periodic group meetings and seminars in branches. 4 lack eligible for Angel Gold. return expectation. Minimum fund / portfolio of Rs. Professional Management : PMS is provided to professional management by experts on equity with an aim to optimize returns. We strongly believe that right decisions taken at the right time are always beneficial and that's why our entire research team comprising of 12 sector specialists along with our research head will understand your need. Features of the Angel Gold: A premium service for clients who need professional guidance on long term investments. Angel Commodity Advantages : Top Quality Research : o Professionally qualified analysts with rich industry experience Summer Internship Report – LJMBA Page 18 . Monthly Newsletter from the desk of “Angel Gold”. This portfolio will be tracked regularly and our efforts would be to optimize your returns in the long run. We at Angel Gold realize your need for a professional financial advisor and hence are here to assist you in making wise and profitable decisions. Regular Analysis and Monitoring : Investments undergo regular monitoring and analysis to check any deviation from the structured goal ensuring creation of wealth over a period of time. 1 lack and maximum of Rs.
Current and historical performance of different funds enabling comparisons. Online Mutual Funds applications (NFO or existing) / Online order status tracking / Online updation of unit holdings at latest NAV / Online dividend pay out and reinvestment facility. Customized reports at desired frequency. Rating and Rankings of all Mutual Funds from in-house expert analysts.FUTURE OF E-BROKING o Research on 25 agro commodities. energy products and polymers e-Broking : o Single screen customized market watch for MCX / NCDEX with BSE / NSE o Streaming quotes and intra day calls DP Facilities in Commodities Trading on CDSL 24x7 Online Back-office Efficient Risk Management Competitive Brokerage Rates MUTUAL FUND DISTRIBUTION AND ADVISORY : To enable clients to diversify their investment in the right direction. base metals. Access to in-depth research and proper selection from diversified funds based on client’s preferred criteria. Angel Broking has added another product in its range with mutual funds : Customized investment solutions based on specific individual’s financial goals aligned with client’s risk appetite. precious metals. News and alerts for client’s Mutual Fund Portfolio and performance tracking with watch lists. Summer Internship Report – LJMBA Page 19 .
ANGELTRADE: Browser based product for Active Investors. NSE. MCX and NCDEX. F & O. ANGEL DIET: Application based product for Traders. ONLINE SOFTWARES. The investor can access state of the art Technology with three different e-broking products and voila trading on BSE. Summer Internship Report – LJMBA Page 20 .FUTURE OF E-BROKING ONLINE TRADING : Specially designed for the net savvy traders and investors who prefer operating from their home or office through the internet.
F & O.FUTURE OF E-BROKING Angel Diet : o Application based ideal for traders o User friendly and simple navigation o Robust and speedier execution of trade o BSE. MCX and NCDEX Summer Internship Report – LJMBA Page 21 . NSE.
FUTURE OF E-BROKING Angel Trade : Summer Internship Report – LJMBA Page 22 .
NSE. The portfolio management software covers: Equity F&O Mutual Fund Insurance Bank F.FUTURE OF E-BROKING o o o o o Browser based for investors No installation required Advantages of mobility Trading as simple as internet surfing BSE. MCX and NCDEX PORTFOLIO MANAGEMENT SOFTWARE E CHOPDA.D Bank Loan Credit Cards Real Assets Tax Planning. Summer Internship Report – LJMBA Page 23 . F & O.
Hassle free automated pay-in of client’s sell obligations by Angel Broking Ltd. Instant disbursement of non-cash benefit like bonus and rights Wide Branch coverage Personalized / Attentive services of trained and dedicated staff Centralized billing and Accounting Acceptance and Execution of instructions on “fax” “Zero” upfront payment and lowest transaction charges Daily statement of transactions and holding statements on e-mail No charges for extra transaction statement and holding statement All in one combined Monthly “Bill-cum-Transaction-cum-Holding-cum-Ledger” statement Summer Internship Report – LJMBA Page 24 . is a DP Service provider through CDSL.FUTURE OF E-BROKING DEPOSITORY PARTICIPANT SERVICES : Angel Broking Ltd. / Angel Capital & Debt Market Ltd. They offer Depository Services to create a seamless transaction platform to execute trades through Angel Group of Companies and settle these transactions through Angel Depository Services.
FUTURE OF E-BROKING ACHIEVEMENTS OF ANGEL Major Volume Driver Award for 2004-2005 by BSE Major Volume Driver Award for 2005-2006 by BSE Major Volume Driver Award for 2006-2007 by BSE Major Volume Driver Award for 2007-2008 by BSE Major Volume Driver Award for 2008-2009 by BSE Summer Internship Report – LJMBA Page 25 .
Deriving inspiration from their vision of providing the best value for money to their clients. Good Image and strong back ground. Timely research based advice to their clients. sector specialties. No lifetime facility for Demat A/c Not quick solution of customers’ problems OPPORTUNITIES: To get into the segment of such investors who are less risky. Past image of Stock market Summer Internship Report – LJMBA Page 26 . derivative strategist and commodity analysts Strong Communication Network. Marketing at rural and semi-urban areas. 50 member research / advisory team comprising of experienced fundamental and technical analysis. THREATS: Increasing number of local players.FUTURE OF E-BROKING SWOT ANALYSIS STRENGTHS: Understanding the needs of a channel partner and retail investor very well. Strict adherence to compliance norms. WEAKNESSES: High Employee Turnover.
As of October 2000. Investors have the choice of holding their stocks in physical or dematerialised form. Many of the regional stock exchanges have started aligning themselves with one or both of the two large exchanges (the Bombay Stock Exchange and the National Stock Exchange) both of which have VSAT networks that give them a nation wide reach. the apex regulator of the capital market has regulations that mandate a minimum number of outside directors on the governing board and provide greater autonomy to the professional executives in the day-to-day running of the exchange. The other unpopular system is that of rolling settlements where trades of each day are settled on a T+5 basis. The country has made rapid strides towards a dematerialised trading environment on the basis of a competing depositories model. the level of penetration of online trading is extremely small. but trading in the exchanges is in mandatory dematerialised mode in most important stocks. There are 23 recognised exchanges spread across the country. The stock exchanges currently run two parallel settlement systems. but the Bombay Stock Exchange is actively considering demutualisation. A large number of online brokers have started operations. about 98per cent of the trading in the stock exchanges is in dematerialised mode. but a process of consolidation is now under way. The National Stock Exchange is an unlisted for-profit company set up by some of the leading financial institutions of India. currently.the Bombay Stock Exchange is 125 years old. The Securities and Exchange Board of India (SEBI). However. SEBI is currently working on mandatorily shifting all stocks in a phased 27 Summer Internship Report – LJMBA Page . India has put in place a regulatory regime for internet trading of stocks. Practically all the trading takes place in the account period settlement system in which all trades during a weekly account period are netted off and the net obligations are settled five business days after the end of the period. More brokers are expected to follow when the exchanges put in place an ASP (Application Service Provider) model for online trading software.FUTURE OF E-BROKING STOCK EXCHANGES India boasts of the oldest stock exchange in Asia -. Trading and settlement India’s stock exchanges are fully computerised order driven or order-cum-quote driven systems. Most of the remaining stock exchanges are broker-owned (mutual) organisations.
FUTURE OF E-BROKING manner to the rolling settlement system. However. Put simply. Summer Internship Report – LJMBA Page 28 . the weekly settlement is regarded as akin to a one-week futures contract. and the systemic risk is taken care of by using futures style margining. Further improvements in the settlement system to T+3 or beyond would have to wait for improvements in the payment system. account period settlement does not give rise to significant systemic risks in India because of stringent end of day and intra-day margining systems.
P. 3&4/4B. HUBANESHWAR STOCK EXCHANGE ASSN. THE GAUHATI STOCK EXCHANGE LTD. 7. Ahmedabad .. 217. Calcutta .. Guwahati . Road. Ernakulam.400 001.FUTURE OF E-BROKING Name of Exchanges in India Name Address Phiroze Jeejeebhoy Towers. LTD. First Floor. Orissa ..781 001. Lyons Range. Saraf Building Annexe A. Summer Internship Report – LJMBA Page 29 . J... Veekshanam Road COCHIN STOCK EXCHANGE LTD. Bank Street. Bhubaneswar. 3529. New Delhi 110 002. LTD. Manek Chowk.C.380 001 'M' Block.. Mumbai. Budhraja Building.T. Road. The Ahmedabad Stock Exchange Association Ltd. BANGALORE STOCK EXCHANGE LTD.700 001. Jharpada Cuttack Road. THE HYDERABAD STOCK EXCHANGE LTD. THE BOMBAY STOCK EXCHANGE Dalal Street. Bangalore. THE DELHI STOCK EXCHANGE ASSN.B.. THE CULCUTTA STOCK EXCHANGE ASSOCIATION LTD..682 035. Cochi . Unity Building.751 006. Asaf Ali Road..
Budhwar Peth. POPAT BHAI 30 Summer Internship Report – LJMBA Page .800 001. Lajpat Rai Market..183. Mangalore . PUNE STOCK EXCHANGE LTD. Clock Tower. 'Exchange Building'. Second Line Beach. LTD.302 003. SAURASHTRA KUTCH STOCK EXCHANGE LTD.. 4th Floor. 11. Pune 411 002. KANARA STOCK EXCHANGE LTD.. Sinha Library Road. THE LUDHIANA STOCK EXCHANGE ASSN. Road. 2nd Floor. M. Kodialbail. Bank of Maharashtra Bldg. Bada Sarafa. Patna . Bajirao Road.600 001 MADHYA PRADESH STOCK EXCHANGE LTD. MADRAS STOCK EXCHNAGE LTD.I. Rambhavan Complex. THE MAGADH STOCK EXCHANGE LTD. Ludhiana 141 008.500 001.575 003. Jaipur . Rajasthan Chamber Bhawan.FUTURE OF E-BROKING Hyderabad . Bihar Industries Assn. 1177. Premises. Chennai . Post Box No. 67. JAIPUR STOCK EXCHANGE LTD.452 002. Indore .
Avvinashi Road. Bombay Bazar. 14/113. THE NATIONAL STOCK EXCHANGE OF INDIA LTD.FUTURE OF E-BROKING Rajkot . Chamber Tower. Mumbai 18 Summer Internship Report – LJMBA Page 31 . 345. THE UTTAR PRADESH STOCK EXCHANGE ASSN.250 001. Worli. Vadodara . RBC. Coimbatore 641 018. Paradise Complex. COIMBATORE STOCK EXCHANGE 8/732.208 001 101. VADODARA STOCK EXCHANGE LTD. Maker Towers "F" Cuffe OTC EXCHANGE OF INDIA. Padam Towers. A-Wing. Kingsway Building. Meerut Cantonment .Civil Lines. Bombay .390 005. Sayaji Gunj.380 002.400 005. Kanpur . Mahindra Towers. LTD. MEERUT STOCK EXCHANGE LTD. Parade. Tilak Toad.
FUTURE OF E-BROKING COMPETITORS STOCK HOLDING CORPORATION OF INDIA LIMITED ICICI direct.com SHARE KHAN UTI SECURITIES MARWADI GROUP HDFC SECURITIES KOTAK SECURITIES RELIANCE MONEY ANAGRAM SECURITIES SHAH INVESTORS MONARCH SECURITIES INDIA INFOLINE(5 Paisa) OTHER LOCAL PLAYERS Summer Internship Report – LJMBA Page 32 .
m. INVESTMENT ADVISORY DESK Summer Internship Report – LJMBA Page 33 .m.FUTURE OF E-BROKING MARKETING DEPARTMENT STUDY PRODUCT & SERVICE DETAILS AND PORTFOLIO 6. Technical Report at 6:00 p. FUNDAMENTAL RESEARCH SERVICES : The Sunday Weekly Report The Industry Watch Stock Analysis Flash News 8.m. Derivative Analysis Report at 9:15 a. REPORTS : Market Outlook at 9:15 a. 7. TECHNICAL RESEARCH SERVICE : Nifty Tracker Online Chart Intraday Calls Position Calls Derivative Strategies Futures Call 9.
Summer Internship Report – LJMBA Page 34 .FUTURE OF E-BROKING 10.CHIP Scheme 3: EQUITY DERIVATIVE FUND ANGEL GOLD COMMODITIES SERVICES Agro Tech Speak Call Evaluation Commodities Tech Speak MUTUAL FUND DISTRIBUTION AND ADVISORY IPO DISTRIBUTION AND ADVISORY ONLINE TRADING ANGEL DIET ANGEL TRADE DEPOSITORY PARTICIPANT SERVICES The details of the products and services has been mentioned in the products detail section of company profile.PORTFOLIO MANAGEMENT SERVICES PMS Schemes at Angel Scheme 1: Angel OYSTER Scheme 2: Angel BLUE.
Promotion – Activities to be carried out 1. Positioning – USP.30p. 300.FUTURE OF E-BROKING 5 PS FOR ANGEL PRODUCTS : 1. Profits can be redeemed or re-investing based on client’s wish. for intra day and 0. Product Segment.Features of Angel Products A premium service for clients who needs professional guidance on short and long term investments. Client Benefits 4. for delivery based trading. 50% sharing of brokerage in case of Sub-broker’s clients. Existing client account can be used for Angel Products. Marketing Strategies 5. Periodic meetings will be held in the branches Summer Internship Report – LJMBA Page 35 . AMC – Rs. Product – Features of Angel Products 2. Placement – Distribution Channel. Target Customers 3. Clients can do there own transactions in the same account as well. Shares can be kept in Angel pool or can be transferred to the respective DP accounts. Packaging – Marketing Material.06p. PRODUCT . Brokerage of 0. Intimation regarding transaction will be given to clients by evening of the day of transaction.
Product Segment Angel Products are for the people who fall in middle class – higher middle class section of the society. Summer Internship Report – LJMBA Page 36 . People who are new entrant to the equity markets. Target Customers Young professionals. Unique selling Preposition (USP) A strong team of 11 sector specific analysts headed by Research director guiding the investments. People who are not risk averse and can understand the return benefits vis-à-vis calculated risk taken.FUTURE OF E-BROKING 2. A low cost solution for investing. It is for the investor who wishes to seek professional advice for their investments. POSITIONING Angel Products are positioned as an equity investment option for all those investors who aim for realistic return from equity as an asset class.
FUTURE OF E-BROKING Middle aged professionals considering traditional ways of investing i. performance report FAQs. Retired people who have taken hefty VRS or have savings of which 20-25% can be invested in equities.e. 4. PACKAGING A Client of Angel Product will be regularly updated about the stocks and there performance by Advisory department. Proper data mining and segmentation should be the basis of marketing 37 Summer Internship Report – LJMBA Page . etc. 3. Monthly newsletter will be issued by the Desk and Regular meetings also will be conducted at the branches. gold. FDs. Consent letter and KYC forms. bonds. PPF. PLACEMENT Distribution Channel Bright marketing persons should be used for this product. Small scale businessmen who are not risk averse and will understand the importance of reasonable returns. A marketing kit will have Angel Products broacher. Product Training along with some investment ideas will be provided to personnel Existing B2C as well as B2B channels can be explored.
Free SMS service. clubs and companies.FUTURE OF E-BROKING Marketing Strategies The primary marketing strategy for all products is low brokerage charges. Another marketing strategy is the corporate scheme of Angel which does not charge any fees for opening trading account if there are more than 10 persons opening account in a group. Here a client will receive our fundamental calls free of cost for a limited period. PROMOTION Fundamental workshops to be conducted at the branch on weekends. Distribution of Angel Pamphlets to target customers Attracting the customers through Canopy marketing Promotional activities are also carried out through Investor Camp Summer Internship Report – LJMBA Page 38 . 5. Promotional activities such as stalls and exhibitions to be held at select housing colonies. Low cost is the basis for attracting the customers.
FUTURE OF E-BROKING INNOVATIVE PRACTICE EMPLOYED Summer Internship Report – LJMBA Page 39 .
FUTURE OF E-BROKING Quality Assurance Policy Summer Internship Report – LJMBA Page 40 .
All of the Senior Managers and Star performers are leading Six Sigma projects in their functional areas to improve processes. The Six Sigma way of life throughout Angel is driven by a team of 2 Black Belts and 15 Green Belts certified on Six Sigma & 33 Yellow Belts. Summer Internship Report – LJMBA Page 41 .FUTURE OF E-BROKING LATEST PRACTICES 'Six Sigma Way of life at Angel' In order to strengthen the “Quality Assurance Drive the Management” at Angel is strongly committed to improve processes through use of Six Sigma Methodologies.
Research Methodology: Angel provides us name list of its existing online customers with address according to pin code of areas. PMS. Call customers & ask for appointment to meet at his or her convenience. But now with the concept of e-Broking. the software is directly made available to the end-user and he/she can access real time data immediately. The main aim of research is to find out the truth which is hidden and which has not been discovered yet. To identify potential customers To promote RTGS. In e-Broking system. it is possible to get real time data online without the need of contacting broker. M Connect. 42 Summer Internship Report – LJMBA Page . To get information on their experience with Angel. Without objective there is no meaning of research. E-Chopda. To explain them their trading software. RESEARCH OBJECTIVE: There must be an objective behind any research. investors had no option but to contact their broker to get real time access to market data. To explain them portfolio Management Software E Chopda. To meet customer and solve their query.FUTURE OF E-BROKING RESEARCH INTRODUCTION: This research has been conducted to find out the present and the future scenario of e-Broking. if they have any. In the past. As each research has some or the other objectives the following are the objectives of this research: The primary objective is to find the present and the future scenario of e-Broking. To find the awareness of online trading To find the feature of online trading which can convert the offline traders to online trading. The purpose of research is to discover answers to questions through the application of scientific procedures.
FUTURE OF E-BROKING Summer Internship Report – LJMBA Page 43 .
Servant Employee Retired Total No.FUTURE OF E-BROKING Occupation: Particulars Profession Businessman Govt. Very few clients are Government servants & employees. Summer Internship Report – LJMBA Page 44 . of Clients 90 80 70 60 50 40 30 20 10 0 81 4 Profession 2 Businessman Govt. of Clients 4 81 2 3 10 100 No. Servant 3 Employee 10 Retired INTERPETATION: In my study I have find that most of online customers are Businessman & Retired people.
FUTURE OF E-BROKING Question: Do you trade regularly? Particulars Yes No Amount in % 45% 55% Trading Pattern 45% 55% Yes No INTERPETATION: From the survey I find that almost 45% clients are regularly trading. Summer Internship Report – LJMBA Page 45 . So. they are doing intraday trading and as 55% clients are doing not regularly so they may be delivery base clients.
they are opening a/c for that purpose. And only 2% people open the a/c for IPO because of less return than trading and delivery. Summer Internship Report – LJMBA Page 46 .FUTURE OF E-BROKING Question: Purpose of Opening of A/C Particulars Investment/Delivery Trading IPO Total Amount in % 58% 40% 2% 100% 60% 50% 40% 30% 20% 10% 0% Purpose of opening of A/C 58% 40% 2% Series1 INTERPETATION: Most of the clients are doing delivery base clients so.
And as the Angel’s software are very userfriendly so almost 30% clients are satisfied with the software provided by Angel. Summer Internship Report – LJMBA Page 47 .FUTURE OF E-BROKING Question: Reason of Opening A/C in Angel Broking Particulars Good Service Good online Software Advisory Low brokerage Reference Total Amount in % 42% 30% 10% 5% 13% 100% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Reason of opening A/C in Angel Broking 42% 30% 13% 10% 5% Good Service Good online Software Advisory Low brokerage Reference INTERPETATION: From our survey I find that 42% clients are satisfied with Angel’s services.
FUTURE OF E-BROKING Question: Software that Online Clients Use Particulars Angel Diet Angel Trade Total Online Clients Amount in % 99% 1% 100% Software that client use 1% Angel Diet Angel Trade 99% INTERPETATION: As Angel Diet software is so good clients more prefer that software Common Software related queries are : .Software gets hang.Slow Rate refreshing problems Summer Internship Report – LJMBA Page 48 . .
FUTURE OF E-BROKING Question: Reason for choosing Online Trading Particulars Privacy Speed No paper work Comfort Online fund pay in and pay out Multiple exchanges on one screen Total Amount in % 23% 20% 7% 23% 6% 22% 100% Reason of doing Online Trading 25 20 15 10 5 0 Privacy Speed No paper work Comfort Online Multiple fund pay exchanges in and pay on one out screen 7% 6% 23% 20% 23% 22% INTERPETATION: Privacy and Comfort is the most prominent reasons for choosing Online Trading and that are 23% each. Summer Internship Report – LJMBA Page 49 . Online fund transfer is the least attractive reason amongst the client which we have surveyed and that is 6%. Comfort because clients can trade when they are free and with their convenience. Multiple Exchanges on one screen and speed are the other two reasons why clients choose Online trading.
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Question: Which Training Provided? A) Training on Software Installation /download
Particulars YES NO Total
Amount in % 90 10 100
Training on Software installation/download
More than 90% of Angel’s customers have knowledge about process of their online trading software installation.
Summer Internship Report – LJMBA
FUTURE OF E-BROKING
B) Training on Software function keys
Particulars Amount in % Yes No Total
95% 5% 100%
Training on Software function keys
Yes No 95%
Most of Angel’s customers know how to use online trading software & they also have knowledge about all function keys of their online trading software.
Summer Internship Report – LJMBA
FUTURE OF E-BROKING
C) Back office related training
Particulars Aware about Back Office Training Provided Satisfied with back office YES 100 80 75 NO 0 20 25
100 90 80 70 60 50 40 30 20 10 0
Back Office realated training
80 75 YES 20 0 25 NO
Aware about Back Office
Satisfied with back office
From the survey I find that all the clients are aware about the back office. And only 80% get the training and also from that 75% are client is satisfied with their services. 25% of customers are not satisfied with service of Back Office, the reasons are: Not user friendly back office. Option of portfolio is missing, that were earlier in back office. It takes time to find necessary information. Not properly arranged software.
Summer Internship Report – LJMBA
Customers are less interested in Angel TOOLBAR. Summer Internship Report – LJMBA Page 53 .FUTURE OF E-BROKING D) Download Team Viewer / Angel toolbar Particulars Team Viewer Angel Toolbar YES 95 15 NO 5 85 Download Team Viewer / Angel toolbar 100 90 80 70 60 50 40 30 20 10 0 YES NO 15 5 Team Viewer Angel Toolbar 95 85 INTERPETATION: Customers appreciate the TEAM VIEWER service of Angel.
Customers are less interested in RTGS & M . Response towards Branch training is also very low.5 7 35 2.5 72.5 65 30 INTRESTED NOT INTRESTED 97.FUTURE OF E-BROKING Question: Service of angel Broking SERVICES ECN RTGS M-Connect Advisory on Messenger/SMS Branch Training INTRESTED NOT INTRESTED 93 7 27.5 70 INTERPETATION: Customers appreciate ECN & Advisory on messenger/ SMS. Very favorable response to E chopda software Summer Internship Report – LJMBA Page 54 .Connect.5 35 65 97.5 27.5 2.5 30 70 Total 100 100 100 100 100 Services of Angel 100 50 0 93 72. Customers are much interested in research report.
2% clients are not satisfied with the services.5% clients are satisfied with the services that Angel broking provides them. Where 22.5 12 11 2 INTERPETATION: 52.FUTURE OF E-BROKING Question: Satisfaction Level of angel broking Customers’ View Very Satisfied Satisfied Indifferent Dissatisfied Very Dissatisfied Total CUSTOMERS 22.5% clients are very much satisfied with the services of Angel Broking.5 52.5 12 11 2 100 Satisfaction Level Of Customers 60 40 20 0 52.5 22. Summer Internship Report – LJMBA Page 55 .
Question: Number of Clients Particulars Online Clients Offline Clients Total Number of Clients 13 87 100 Client Category 13% Online Clients Offline Clients 87% INTERPETATION: Amongst the clients we have survey 87% clients are Offline traders where as only 13% clients are Online traders.FUTURE OF E-BROKING Comparison of ONLINE & OFFLINE customers of Angel. Summer Internship Report – LJMBA Page 56 . The reason why clients choose offline trading may be they are not acquainted with the computer or they can’t carry computer with them and it is easy to call the dealer and ask for the deal.
we have find that very few customers are really interested in online fund transfer service Only 15. Summer Internship Report – LJMBA Page 57 .FUTURE OF E-BROKING Question: Online Fund Transfer Interested in online fund transfer YES 15. Fear of occurrence of any mistake in fund transfer process.5 Interested in online fund transfer YES 15% NO 85% INTERPETATION: In our survey.5 NO 84.5 % Clients are not interested in online fund transfer the reason may be that : They don’t know how to transfer fund online Customers don’t find it safe.5 % Clients are interested in online fund transfer and 84.
Sample Size: The Sample size taken is only 100 due to time constraint. Area: The area was limited only to Ahmedabad city. Summer Internship Report – LJMBA Page 58 . which may not result in very accurate results.FUTURE OF E-BROKING LIMITATIONS OF THE STUDY The limitations of this study are as follows: Personal Bias: Some respondents may have had personal bias due to which they may not have given the correct information and due to which the right conclusion may not have been derived at. The result may have varied. Time Limit: The time limit taken for conducting the research was very less which could also be one of the limitations of the study. if it was conducted somewhere else.
NO information is being provided if the telephones numbers of dealers are changed. Summer Internship Report – LJMBA Page 59 . it will take time for people to change their mode of trading. Training should be given regarding the use of software. govt. People should be educated regarding the easiness of trading while using online trading. Still the traditional method of offline trading is preferred by the people. As it is a new concept. For this the benefits of e-Broking should be conveyed to those who are not aware of it. servants or professionals are either not aware or are not mentally prepared for using e-Broking concept. Not user friendly Back Office.10 is not fair. Physical bill charge of Rs. Not proper tips. Bad experience in branch training. it can be concluded that presently the concept of e-Broking is not prevalent in the market. Such people can be made aware about the benefits of e-Broking and it uses should be properly conveyed so that people become ready to use this concept.FUTURE OF E-BROKING FINDINGS From the research carried out. the concept of e-Broking can be penetrated in the minds of people. General Complains from the customers are: Not proper response to queries. The users of online trading are mostly businessman. Sometimes BDEs make wrong commitments to customers. If properly marketed. Other persons falling in the category of employee.
The Company can give training to the customers regarding e-Broking and keep seminars for the customers.FUTURE OF E-BROKING The potential customer for Angel Broking House consist of professionals. servants because these persons are either not investing or investing through other broking houses. Through this the Company can increase the awareness of e-Broking. the Company must educate the people regarding the benefits of e-Broking. The persons investing from other broking houses can be converted to the customers of Angel Broking by conveying its unique features and the low brokerage cost and the rest can be educated about stock market. The features of online trading can be used by the Company to convert offline traders to online traders. Summer Internship Report – LJMBA Page 60 . SUGGESTIONS: To make the concept of e-Broking powerful. A person having sound knowledge about using the software can be appointed to solve the queries of customers. The potential customer can be identified by knowing the competitor’s customer and they can be conveyed to trade with Angel Broking by conveying the unique features and low brokerage provided by the Company. The benefits of e-Broking must be marketed properly in order to make people use e-Broking. employees and govt.
______________________ Family Codes (if any):-_________________ Contact No: . Good Service Low brokerage Good online Software Reference Advisory Other please specify______________________ 4) Any Software Related Query through “Angel Broking Ltd.FUTURE OF E-BROKING ANNEXURE: CUSTOMER RELATIONSHIP MANAGEMENT – E Broking Branch : CRE Name: Date of meeting: Client Name:.___________________________________________________________ 1) Do you trade regularly? □ Yes □ No 2) Objective for Opening Trading/Demat Account □ Investment/Delivery □ Trading □ IPO 3) Reason for opening demat and trading account in angel broking.____________________ Mobile: ._________________________________________________________ Client Code:.Landline:.____________________ E.mail ID: .” _______________________________________________________________________ Summer Internship Report – LJMBA Page 61 .
and pay out 7) Which Training Provided? A) Training on Software Installation / if not then download B)Training on Software Function Keys C)Training on Back office Are you satisfied with service of back office? If No.FUTURE OF E-BROKING 5) Which Online Software you have? □ Angel Diet □ Angel Trade 6) Reason for doing online Trading/ Investment. Give the reason ____________________ D)Download Team viewer/ Angel toolbar 8) Training related to online fund Transfer □ Yes □ Yes □ No □ No □ Yes □ Yes □ Yes □ Yes □ No □ No □ No □ No 9) Over all how satisfied are you with our present online services? Dissatisfied 10) Have you been informed regarding the services provided by Angel? □ ECN □ RTGS □ M-connect □ E-Chopda □ Branch Training □ Research Reports □ Advisory on Messenger/SMS □ Trade Confirmation Summer Internship Report – LJMBA Page 62 .
_______________ Reviewed by:-_____ Summer Internship Report – LJMBA Page 63 .____________ Executive Sign: .FUTURE OF E-BROKING 11) Have you been informed regarding the Products provided by Angel? □ Online Trading □ Margin Funding □ PMS □ Angel Gold □ Prepaid Brokerage □ Life Insurance (Birla SunLife) □ Mutual Fund □ Fixed Deposit □ Bonds □ Portfolio Restructuring 12) Any Suggestion/ Feedbacks (online): _____________________________________________ ______________________________________________________________________ 13) Any References you would like to give? __________________________________________ 14) Client wants to start? □ Software □Angel Back office □E-Chopda Client Sign: .
it could be concluded that Angel in all ways as compared with the other stock broking houses has very good scope in the Ahmedabad city. And what is E-Broking.FUTURE OF E-BROKING Conclusion: The research conducted by me is summarized as under: From the research. It provides vary good services to their customers. Still the market is not 100% fully aware that what Angel is. It could come up with products. There are still 61% is the potential future for share broking. Still in the city the brand name (Angel) needs to be emphasized on. It has a very less brokerage rate than other broking houses. than fixing up a standard service for all its customers. which cater to all segments of the society after a little cost cutting. Summer Internship Report – LJMBA Page 64 . So company not only focuses to their present customer but also focus on other potential customers. There are so many potential customers for Broking Industry. So company has to make more marketing and try to convert their investment in share market and make a more customer. Angel in all ways is good just that it needs to provide more and better services and fast services to the customers. whose needs vary diversely. So first of all Angel has to take initiative & arrange the seminar or class that to at nominal fees and provides the information about the potentiality and future of e-broking and how easy it was. Still Govt. while marketing & selling the product. Servant and Employee and professionals are investing their money in other components.
bussinesstoday.com Angel brochure www.com www.google.com www.com Summer Internship Report – LJMBA Page 65 .com www.karvy.indiainfoline.FUTURE OF E-BROKING BIBLOGRAPHY:www.angelbroking.
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