Kristen Malzone

Social Media Analyst at Henry Schein

"Be the change you wish to see in the world." -Mohandas Karamchand Gandhi

Bi-lingual (English/Spanish), social media, customer service, training, nonprofits

Social Media Analyst at Henry Schein July 2010 - Present (10 months) Defining Henry Schein's ongoing position on the use of Social Media. Championing social media strategy to Senior Management as well as progressing against goals. Identifying proper social engagement venues and functionality, both internally and externally for HSIC and its divisions. Identifying opportunities and value provided by use of social engagement tactics within current and future projects and marketing/communication mix. Partnering with internal stakeholders such as Corporate Communications, Marketing, Sales, Customer Services, Legal, and IT to understand their unique goals, objectives and challenges and ensure alignment across the organization. Identifying, championing and assisting in deployment of social media monitoring solutions. Engaging with internal and external market research and agency resources to identify, understand, share and act-on emerging marketplace and competitive trends. Participating in special projects and performing other duties as required. Director, Buzz Builder Network at Likeable Media October 2009 - July 2010 (10 months) Managed and motivated a network of 60+ marketing and design interns. Through college recruitment activities, positioned the Buzz Builder Program as a highly competitive internship opportunity. Implemented a continuous training program involving high levels of interaction with account managers. Additionally, helped build strategy for potential and existing clients on sites like Facebook, Twitter, YouTube, Foursquare, Flickr, and blogs. Interacted with a few large accounts regularly and advised on their brand's social media performance using tools like Radian6 and Facebook Insights. CRM Specialist at JJM Financial May 2009 - October 2009 (6 months) Facilitated development, testing, deploying, and supporting of CRM software (Junxure). Retail Sales Merchandiser at The Hershey Company

February 2009 - May 2009 (4 months) Sold and maintained 100% distribution of all "authorized" Hershey items in assigned territory. Ensured flawless retail execution of Headquarter Sales and Merchandising Plans (Retail Execution Plan) with various retailers. Achieved all merchandising objectives through the effective use of permanent secondary displays and other display vehicles established within the Retail Execution Plan. Reported weekly activity, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory. Reported daily activities through the use of retail handheld computer units, synchronizing upon completion of each day. Server at Dona Rosa Authentic Mexican Restaurant August 2007 - December 2008 (1 year 5 months) Team Member at Chick-fil-A February 2006 - June 2007 (1 year 5 months) Photographer at Sesame Place April 2005 - August 2005 (5 months)

James Madison University BBA, International Business, 2005 - 2009 James Madison University - College of Business BBA & BA, International Business & Spanish, 2005 - 2009 Activities and Societies: SafeRides, Aletheia Church, Alternative Break Program, Latino Student Alliance, WXJM Radio, Community Council, Homecoming


Kristen Malzone
Social Media Analyst at Henry Schein

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