BA Art & Design

Executive Summary
Revision 1 December 2007

Executive summary
This specification provides a concise summary of the main features of the BA Art & Design programme and the learning outcomes that a student might reasonably be expected to achieve. Detailed information on the specific learning outcomes, content and teaching, learning and assessment methods is presented in the full Programme Specification document. 1 Programme Data BA Art & Design BA Art & Design, Ordinary degree CertHE, DipHE full-time and part-time Forth Valley College of FE and HE Open University QAA Subject benchmarks – Art & Design SCQF Scottish Credit Qualification Framework, level 9 April 2008

Programme title Final award Intermediate award(s) Delivery mode Teaching institution Awarding body Statutory reference points Date of revision

1.1 Reason for revision This programme is wholly revised in response to the changes made to the current Scottish HNC/Ds in Art and Design, which are direct progression routes to the BA. The level, scope and duration of academic activity has been designed to equate to the existing programme whilst, taking into account the level of these feeder programmes. The re-validation offers the opportunity to review the current programme which since its conception has successfully grown in maturity, commensurate with other Scottish awards. Details of the current award and its history are outlined in the re-validation Critical Analysis document.

2 Programme aim The BA Art & Design aims to provide the student with the opportunity to develop an understanding of the multi-disciplinary practice of art and design, while acquiring entrepreneurial attitudes pertinent to the changing needs of creative practice. In detail, the programme aims to:
       

Offer students the opportunity to study art and design in an interdisciplinary context Provide an appropriate learning environment for the support of the students learning activities and personal development Promote the students personal and academic development through individual creative activity Develop the student’s open, critical and contextual thinking Build personal development skills through reflective practice Develop knowledge and understanding of research skill and methodologies Enable students to develop a range of transferable skills Encourage and promote the principle of lifelong learning

2.1 Programme outcomes The programme outcomes are commensurate with, and are supported by the standards set out by the QAA Subject Benchmarking for Art & Design. The following table indicates where students can demonstrate their knowledge and understanding, attributes and skills. Objective Demonstrate academic rigour and intellectual problem solving through sustained practice led activity, using techniques such as research, testing, analysis and synthesis. Identify relevant research topics and use research strategies to formulate appropriate findings Analyse, evaluate and understand social, historical, political and environmental considerations for application of practice QAA Benchmark *

employ both convergent and divergent thinking in the processes of observation, investigation, speculative enquiry, visualisation and/or making (4.3) source, navigate, select, retrieve, evaluate, manipulate and manage information from a variety of sources (4.4.5) apply, consolidate and extend their learning in different contextual frameworks and situations, both within and beyond the field of art and design (4.2) work will be informed and include the significance of the works of other practitioners (4.3) the critical and contextual dimensions of the student's discipline(s) in particular, and of art and design in general, for example the business, cultural, economic, environmental, ethical, global, historical, political, societal, and/or theoretical contexts (4.3) the artist's or designer's relationship with audiences, clients, markets, users, consumers, and/or participants (4.3) articulate and synthesise their knowledge and understanding, attributes and skills in effective ways in the contexts of creative practice, employment, further study, research and self-fulfillment (4.2) develop ideas through to material outcomes, for example images, artifacts, products, systems and processes, or texts (4.3) articulate ideas and information comprehensibly in visual, oral and written forms (4.4.4) present ideas and work to audiences in a range of situations (4.4.4)

Demonstrate a comprehensive knowledge of a selected, vocational, specialist area of art and design practice

Articulate and evaluate ideas and design proposals to audiences through visual, written and oral presentations through a variety of communication and presentation techniques

Understand the nature and functioning of groups and interact effectively to demonstrate resourcefulness and entrepreneurial skills within an interdisciplinary art and design team

interact effectively with others, for example through collaboration, collective endeavor and negotiation (4.4.3) apply resourcefulness and entrepreneurial skills to support their own practice, and/or the practice of others (4.3) select and employ communication and information technologies (4.4.5) work will be informed by the implications and potential for their discipline(s) presented by the key developments in current and emerging media and technologies, and in interdisciplinary approaches to contemporary practice in art and design (4.3) generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity (4.3) select, test and make appropriate use of materials, processes and environments (4.3) employ materials, media, techniques, methods, technologies and tools associated with the discipline(s) studied with skill and imagination whilst observing good working practices (4.3) understand the relationship between the aesthetic and utilitarian dimensions (form and function) (4.3) manage and make appropriate use of the interaction between intention, process, outcome, context, and the methods of dissemination (4.3) the artist's or designer's relationship with audiences, clients, markets, users, consumers, and/or participants (4.3) study independently, set goals, manage their own workloads and meet deadlines (4.4.1) anticipate and accommodate change, and work within contexts of ambiguity, uncertainty, and unfamiliarity (4.4.1)

Originate expressive visual communication through effective use of media, tools and new technologies pertinent to the chosen area of art and design practice

Initiate and develop through personal practice imaginative, innovative and creative solutions in response to set briefs and/or self-initiated activity

Apply planning and time management skills which are efficient, adaptable and effective in response to activities and deadlines

Undertake critical self evaluations to enable personal, academic and vocational self -development.

identify personal strengths and needs (4.4.2) analyse information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation (4.4.2)

* QAA Subject benchmarks 2000, Art & Design

3 Programme structure Outlined below is the module structure for each academic year. Semesters run for two 16 week blocks, sequentially. Because of the nature of the programme, all subjects are compulsory although an elective element within Self Initiated Project, first year; Minor Project, second year; and Portfolio, third year has been devised to allow students to identify and pursue personal direction through self selected study. This applies the principals of PDP and contributes wholly to the student’s portfolio. Personal Development Planning where integrated into specific modules or as stand alone modules, is highlighted below.


Year One

Certificate in HE Credits: 15 compulsory SCOTCAT points: 120 Module Creative Skills Creative Digital Skills Visual Literacy and the Aesthetics Contextual Studies * Personal Development Planning Creative Concepts Applied Creative Skills Self Initiated Project Total *
Credit value Taught hours Compuls. Elective Block/ Semester

3 2 1 1 1 2 2 3 15

108 72 36 36 36 72 72 72 540

comp comp comp comp comp comp comp

1 1 1 1 1 2 2 2

Component elements delivered and assessed through VLE


Year Two

Diploma in HE Credits: 14 compulsory + 1 elective SCOTCAT points: 120 Module Digital Arts Practice (validated – BA Media & Comm) Research and Contextual Studies * Creative Practice Minor Project ** Major Project *** Total * ** *** Includes PDP Includes elective element Includes team working skills
Credit value Taught hours Compuls. Elective Block/ Semester

2.5 3 3 2 4.5 15

90 108 108 72 162 540

comp comp comp


1 1 1 and 2 2 2


Year Three

BA Art & Design Credits: 15 compulsory SCOTCAT points: 120 UNITS Case Study Industry Based Projects Graduate Professional Development * Portfolio Total * + Includes PDP Supported by tutorial and seminars
Credit value Taught hours Compuls. Elective Block/ Semester

3 4 1 7 15

108 + 108 + 36 144 + 510

com com com

1 1 1 2

3.2 Key skills development Skills development is assessed using generic measurements and processes, which cover both practical and theoretical elements. Detailed information is in the main Programme Specification document, however the following statements highlight the specific key skills pertinent to this programme and the table indicates where these skills appear, and the means by which they are assessed.
   

Critical analysis and comparison of contextual issues Considered reflection of research Synthesis of ideas and processes In-depth level of evaluation

Year One Module Creative Skills Creative Digital Skills Visual Literacy and the Aesthetics Contextual Studies

Skills Investigation of 2D & 3D medium & skills Research; practical application; evaluation Critical and analytical methodologies Research and analysis

Assessed by Student generated folio of practical work Student generated workbook (500 words annotation) 1000 word written critical evaluation. 10 minute Visual/oral presentation Logbook(500 words annotation) 2500 essay and formal 10 minute visual/oral presentation 1000 word written action plan and review Student generated folio of practical work; 10 minute

Personal Development Planning

Self analysis; personal planning and time management; reflection Research; analysis; conceptual thinking;

Creative Concepts

synthesis; use of a range of tools & media Applied Creative Skills Self Initiated Project Practical application and synthesis of creative media Formulation; PDP; research and analysis; conceptual development; presentation; reflection

oral & visual presentation; 1000 word written self evaluation Student generated folio of practical work Student generated folio of practical work - project based and specified written material 1000 words

Students will complete a weekly reflection using traditional or online diary / web log comprising minimum 100 words per week.
Year Two Module Digital Arts Practice

Skills Research; analysis; synthesis

Research and Contextual Studies Creative Practice

Research; analysis; synthesis Research; analysis; synthesis; critical reflection Research; formulation; project planning; application of practical & creative skills presentation; personal evaluation Deep, broad research; formulation; application of practical & creative skills; team working; presentation; reflection

Assessed by Digital portfolio of candidate generated material including practical project & specified written material 1500 words 3000 word written study Student generated folio of practical work; 5 – 10 minute oral & visual presentation Student generated folio of practical work; oral & visual presentation; self evaluation & specified written material 500 – 1000 words In depth practice led personal project; collaborative presentation; evaluation & specified written material 500 – 1000 words

Minor Project

Major Project

Students will complete a weekly reflection using traditional or online diary / web log comprising minimum 100 words per week.
Year Three Module Contextual and Professional Study

Skills Research; investigation; analysis; formulation of brief Analysis; reflection;

Professional Projects

Assessed by Sustained written, visual and oral output equivalent to 5000 words or a 50 minute documentary Agreed practical project(s);

synthesis; evaluation Graduate Professional Development Portfolio Self analysis; personal planning Self evaluation; planning; creative practical processes; presentation

visual and oral presentations CV or equivalent & graduation plan 1000 words Project strategy; portfolio of creative work; visual display; 30 – 40 minute oral viva examination

Students will complete a weekly reflection using traditional or online diary / web log comprising minimum 100 words per week.
3.3 On-line delivery It is not intended that this programme be delivered either on-line or on a distance learning basis, as would some OU programms. However supported on-line learning, where students have their own e-mail address, is an integral element and will be facilitated through the college Virtual Learning Environment. The college’s VLE operates at a variety of levels, catering for a broad range of learning approaches and styles across a diversity of programmes and levels offered. It is intended that the VLE be used at BA programme level, where considerable investment is currently being made in the development of targeted local learning repositories incorporating blogs, wikis and on-line materials. Thus encouraging tutor to student and peer to peer learning.

4 Academic progression On successful completion of the BA Art & Design, graduates may articulate onto further academic study at the following levels: BA Hons Masters PGCE 4.1 Career opportunities This practice based programme reflects the contemporary working practices of the creative industries and explores new and innovative ways of working between the disciplines of art and design. It responds to the professional reality of art and design and has been revised in direct response to the new feeder Scottish HN frameworks in Art and Design. Examples of employment are - self employed maker; curatorship; design practitioner in digital arts, graphic communication; exhibition design; project management; textile artist/designer; site specific artist/designer. 5 Modules Because practitioners move between different patterns of work, unrestricted by material or approach, the programme modules are designed to test the relevance of art and design, preparing students to respond creatively and flexibly within a range of professional situations, to the needs of industry. Appendix 1, contains first draft module descriptors for all three years of the programme. Below is a synopsis of each module.


Module synopses First Year


This module is designed to introduce students to traditional and contemporary 2D and 3D skills within art and design through a series of workshops and the making of experimental pieces. Lectures, demonstrations and student research will allow creative development whilst allowing application in both professional design and fine art practice. CREATIVE DIGITAL SKILLS This unit will encourage the development of creative skills in the use of computer based design methods. Students will be introduced to a range of cross platform industry standard software applications. Each student will be encouraged through project work and self experience to explore and utilise operating systems and software applications to produce creative design solutions. VISUAL LITERACY AND AESTEHETICS Students will develop through practice, research discourse and analysis, skills in the recognition of principals of visual literacy and aesthetics. Visits to art galleries, sites of significant design or architectural innovation would be the preferred medium of observation of art and design. Critique, discourse and analysis will facilitate application of principals of visual literacy and aesthetics to practice. CONTEXTUAL STUDIES PERSONAL DEVELOPMENT PLANNING This module is intended to provide students with the necessary skills to enable them to take responsibility for their own learning and development. Personal development planning will encourage the student to reflect on their learning, performance and achievement. Students will produce a personal action plan, to include personal, education and career development. CREATIVE CONCEPTS APPLIED CREATIVE SKILLS SELF INITIATED PROJECT Thorough personal analysis and personal development planning, students will formulate and complete a practical project, which satisfies a self-initiated brief. Students will provide a folio of practical and theoretical work, which evidences their project activity; they will also present their findings to peers and undertake reflection upon their learning activities 5.1.2 Second Year

DIGITAL ARTS PRACTICE – previously validated RESEARCH AND CONTEXTUAL STUDIES CREATIVE PRACTICE MINOR PROJECT In response to a personally researched and agreed self initiated brief, students will plan, undertake and disseminate a practice based project which reflects an area of personal interest or

specialism. Students (with agreement) may use this module to organise an industry, placement, exchange student, community based project. Assessment will be via submission of a portfolio of candidate generated practical and theoretical material. MAJOR PROJECT Through a personal, substantial, practice based project , students will carry out broad and deep research to synthesise a creative output through individual activity. Collectively students will undertake team-based activity to make a collaborative public output of individual projects. Assessment will be made through a portfolio of practical and theoretical evidence supported by public output and logbook activity (blog / wiki). 5.1.3 Third Year

PROFESSIONAL PROJECTS The module will be closely linked with projects currently run in the community or industry, and be, wherever possible; client based; live commissions; or competitions. This module is intended to provide the student with the opportunity to apply their knowledge, understanding and creative skills developed over the previous year to professional or industry standard brief(s). Emphasis will be placed on the student producing realisable and professional creative solutions within the context of the students own vocational subject area. Through this module students will develop and apply resourcefulness and entrepreneurial skills to support their own practice. Briefs set will be realistic and reflective of professional practise or industry standards in terms of timescale, client input, budgets, specification and where applicable, vocational subject area relevant regulations.

6 Assessment Detailed information on assessment and grading are in the Programme specification. 6.1 Student self appraisal As above 6.2 Guidelines for assessment grading As above

Appendix 1
Module descriptors