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Marketing Quiz

Marks 20

1. The stages of the product life cycle are             Introduction, Growth, Maturity, Saturation, Decline. Maturity, Saturation, Introduction and Decline

 Introduction, Growth, Maturity, Decline Maturity, Saturation, Growth, Decline Beginning, Introduction, Growth, Maturity. Decline

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2. The Marketing Mix consists of:                Product, Price, Place, Promotion People, Products, Price, Place Process, People, Physical Evidence, Product Price, Promotion, Advertising, Place Process, Place, Physical Evidence, Product

3. Positioning refers to:             How consumers perceive the product. How competitors perceive the product. How products are viewed on the shelf. Your product compared to your competitors.

Information taken from a TV broadcast. To help consumers select a product/service.A is: A model which analyses the environment of an organisation. 5. Information taken from a magazine.  6. To help identify a product. Market segmentation refers to:            Dividing products into distinct groups. A. *A communication model. Analyzing consumer behaviour. *First hand information taken from respondents. A tool to assist in positioning a product or service 7. A form of primary research is: Data taken from Mintel.D. Dividing competitors into distinct groups. Brand names are primarily used to:             Show consumers you own the product. The process of dividing markets into distinct groups of buyers.4. A market selection model. A segmentation model. .I. Articles from a newspaper. Spice up the image of a product.

. High priced. 9. Intensive distribution is used commonly for: High value items.T analysis is predominantly used to: Determine the sales of an organisation. S.8. Competitor analysis. Items with short life cycles.W. Where the organisation concentrates its marketing effort on one particular segment. Items on sale. Determine whether new products work or not. Differentiated target marketing is: Where the organisation aims its product/service at the whole market. *Environmental analysis. Where the organisation mass markets its product. non-impulse items. PEST is used for: Customer analysis. *Determine the capabilities of the organisation. *Where the organisation decides to target several segments. Assess whether an organisation should 11.O. 10. Product adoption analysis. *Low price or impulse items.

*Data collected from published materials. 15. 14. 13. *Providing benefits. Increasing market share. Data that looks at consumer habits. Marketing is predominatly about: Selling products/services. Maximising profit. *Where the firm charges a low price to gain sales. Penetration pricing is: Where the firm looks at competitor prices. Quantitative data is the collection of: Data that analyses opinions and attitudes to a product. Where the firm pricing strategy is based on willingness to pay. Secondary Data is: Data collected from personal interviews. *Data for numerical analysis. Where the firm charges a high price to support product positioning strategies. . Data used for questionnaire design. Data taken from questionnaires.12. Data collected from suppliers.

The quality of the information you collect. Qualitative Data is about: *Collecting opinions and attitudes on a product/service. Sending publicity material to named respondents. Using coupons to obtain discounts. 19. The professional marketing association is called: Instititute of Marketers (IOM) Marketing Associates (MA) The Chartered Institute of Marketing (CIM) Professional Employee's in Marketing (PEM) .16. Data you collect for new product development. 20. *A non personal paid form of communication. Data for numerical analysis. Advertising is: Personal paid form of communication.