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Crisis management

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Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time.[1] Venette[2] argues that "crisis is a process of transformation where the old system can no longer be maintained." Therefore the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident. In contrast to risk management, which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats after they have occurred. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start. Contents [hide]
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1 Introduction 2 Types of crisis 2.1 Natural crises 2.2 Technological crises 2.3 Confrontation crises 2.4 Crises of malevolence 2.5 Crises of organizational misdeeds 2.5.1 Crises of skewed management values 2.5.2 Crises of deception 2.5.3 Crises of management misconduct 2.6 Workplace violence 2.7 Rumors 3 Crisis Leadership 3.1 Sudden crises 3.2 Smoldering crises

o o o o o • o o o o o o o o o • o o o o • o o o • o o • o o o • • 3.2 Crisis as Opportunity 8 Public sector crisis management 8.5 Containment and damage control 3.2 Government and crisis management 8.2 Odwalla Foods 5.7 Learning 4 Models and theories associated with crisis management 4.2 Management Crisis Planning 4.6 Diffusion of innovation theory 4.3 Elected officials and crisis management 9 Professional Organizations 10 See also .1 Tylenol (Johnson and Johnson) 5.3 Contingency planning 4.1 Impact of catastrophes on shareholder value 7.8 Crisis leadership 4.3 Mattel 5.9 Unequal human capital theory 5 Examples of successful crisis management 5.3 Exxon 7 Lessons learned in crisis management 7.1 Schools and crisis management 8.4 Pepsi 6 Examples of unsuccessful crisis management 6.4 Business continuity planning 4.5 Structural-functional systems theory 4.3 Signal detection 3.7 Role of apologies in crisis management 4.1 Bhopal 6.4 Preparation and prevention 3.1 Crisis Management Model 4.6 Business recovery 3.2 Ford and Firestone Tire and Rubber Company 6.

 Crisis management methods of a business or an organization are called Crisis Management Plan. although several industry specialists such as Peter Power argue that the term crisis management is more accurate. The organization and communication involved in responding to a crisis in a timely fashion makes for a challenge in businesses. it is important to identify types of crises in that different crises necessitate the use of different crisis management strategies. but crises can be clustered. The related terms emergency management and business continuity management focus respectively on the prompt but short lived "first aid" type of response (e. There must be open and consistent communication throughout the hierarchy to contribute to a successful crisis communication process. putting the fire out) and the longer term recovery and restoration phases (e.[4] Potential crises are enormous. moving operations to another site).• • • 11 References 12 Further reading 13 External links [edit]Introduction Crisis management consists of:   Methods used to respond to both the reality and perception of crises. Crisis management is occasionally referred to as incident management. [edit]Types of crisis During the crisis management process.g.g. although it is probably untrue to say that Crisis Management represents a failure of Risk Management since it will never be possible to totally mitigate the chances of catastrophes occurring. [3] The credibility and reputation of organizations is heavily influenced by the perception of their responses during crisis situations.[4] . Communication that occurs within the response phase of emergency management scenarios. Establishing metrics to define what scenarios constitute a crisis and should consequently trigger the necessary response mechanisms. Crisis is also a facet of risk management.

industrial accidents. government. Exxon Valdez oil spill [edit]Confrontation crises Confrontation crises occur when discontented individuals and/or groups fight businesses. landslides. People tend to assign blame for a technological disaster because technology is subject to human manipulation whereas they do not hold anyone responsible for natural disaster. and droughths that threaten life. and the environment itself. Natural disaster Technological crises Confrontation Malevolence Organizational Misdeeds Workplace Violence Rumours [edit]Natural crises Natural crises. 6.[4][5] Examples: Chernobyl disaster.[4] Samples include software failures. storms.' are such environmental phenomena as earthquakes. Some technological crises occur when human error causes disruptions (Human breakdowns[4]). blockade or occupation of buildings. tornadoes and hurricanes. 3. 7. sit-ins. ultimatums to those in authority. typically natural disasters considered as 'acts of God. and various interest groups to win acceptance of their demands and expectations.Lerbinger[5] categorized seven types of crises 1. floods. 4. Technological accidents inevitably occur when technology becomes complex and coupled and something goes wrong in the system as a whole (Technological breakdowns).[4][5] Example: 2004 Indian Ocean earthquake (Tsunami) [edit]Technological crises Technological crises are caused by human application of science and technology. The common type of confrontation crises is boycotts. 5. When an accident creates significant environmental damage. 2. and other types are picketing. the crisis is categorized as megadamage. Example: Rainbow/PUSH’s (People United to Serve Humanity) boycott of Nike . tsunamis. property. volcanic eruptions. and oil spills. and resisting or disobeying police.

perhaps with the aim of destabilizing or destroying it. and the community. country. [edit]Workplace violence Crises occur when an employee or former employee commits violence against other employees on organizational grounds. kidnapping.[4][5] Example: 1982 Chicago Tylenol murders [edit]Crises of organizational misdeeds Crises occur when management takes actions it knows will harm or place stakeholders at risk for harm without adequate precautions.[edit]Crises of malevolence An organization faces a crisis of malevolence when opponents or miscreant individuals use criminal means or other extreme tactics for the purpose of expressing hostility or anger toward. employees. Example: DuPont’s Lycra[clarification needed] [edit]Rumors . a company. [edit]Crises of skewed management values Crises of skewed management values are caused when managers favor short-term economic gain and neglect broader social values and stakeholders other than investors. malicious rumors. Example: Sears sacrifices customer trust[clarification needed] [edit]Crises of deception Crises of deception occur when management conceals or misrepresents information about itself and its products in its dealing with consumers and others. and crises of management misconduct. or economic system. and espionage. Sample crises include product tampering. or seeking gain from. This state of lopsided values is rooted in the classical business creed that focuses on the interests of stockholders and tends to view the interests of its other stakeholders such as customers. crises of deception. Example: Dow Corning’s silicone-gel breast implant [edit]Crises of management misconduct Some crises are caused not only by skewed values and deception but deliberate amorality and illegality.[4] Lerbinger[5] specified three different types of crises of organizational misdeeds: crises of skewed management values. terrorism.

These are situations when leaders are blamed for the crisis and its subsequent effect on the institution in question. [8] James categorises five phases of crisis that require specific crisis leadership competencies. for example. Smoldering crises [edit]Sudden crises Sudden crises are circumstances that occur without warning and beyond an institution’s control. identifies two primary types of organizational crisis. James’s case study on crisis in the financial services sector. Sample is linking the organization to radical groups or stories that their products are contaminated.” [7] 1. Containment and damage control . due to manager’s negligence. or survival of the firm or some portion thereof. an organizational psychologist at the University of Virginia’s Darden Graduate School of Business. positive intent. invites negative stakeholder reaction and thereby has the potential to threaten the financial well-being.[4] Example: Procter & Gamble's Logo controversy [edit]Crisis Leadership Erika Hayes James. develop to crisis status. [6] James defines organizational crisis as “any emotionally charged situation that. mutual respect. Preparation and prevention 3. Consequently. reputation. explores why crisis events erode public trust in leadership. [edit]Smoldering crises Smoldering crises differ from sudden crises in that they begin as minor internal issues that.False information about an organization or its products creates crises hurting the organization’s reputation. [9] 1. Signal detection 2. sudden crises are most often situations for which the institution and its leadership are not blamed. Sudden crisis 2. James's research demonstrates how leadership competencies of integrity. capability.[8] Each phase contains an obstacle that a leader must overcome to improve the structure and operations of an organization. once it becomes public. and transparency impact the trust-building process.

The detection stages of a crisis include: Sense-making: represents an attempt to create order and make sense. Learning [edit]Signal detection Signal detection is the stage in a crisis in which leaders should. the goal of crisis containment and damage control is to limit the reputational. financial. [edit]Containment and damage control Usually the most vivid stage. and other threats to firm survival. Business recovery 5. [edit]Preparation and prevention It is during this stage that crisis handlers begin preparing for or averting the crisis that had been foreshadowed in the signal detection stage. but will also actively pursue organizational resilience. [edit]Learning In the wake of a crisis. retrospectively. but do not always. organizations must be able to carry on with their business in the midst of the crisis while simultaneously planning for how they will recover from the damage the crisis caused. Crisis handlers work diligently during this stage to bring the crisis to an end as quickly as possible to limit the negative publicity to the organization. [edit]Models and theories associated with crisis management . financial. of what occurs. safety. Organizations such as the Red Cross's primary mission is to prepare for and prevent the escalation of crisis events. and technology resources needed to keep the organization running). organizational decision makers adopt a learning orientation and use prior experience to develop new routines and behaviors that ultimately change the way the organization operates. sense early warning signals (red flags) that suggest the possibility of a crisis. Perspective-taking: the ability to consider another person's or group's point of view. Walmart has been described as an emergency relief standard bearer after having witnessed the incredibly speedy and well-coordinated effort to get supplies to the Gulf Coast of the United States in anticipation of Hurricane Katrina. [edit]Business recovery When crisis hits. The best leaders recognize this and are purposeful and skillful in finding the learning opportunities inherent in every crisis situation. and move into the business recovery phase.4. Crisis handlers not only must engage in continuity planning (determining the people.

legal and government impact. political. 3.[10] [edit]Contingency planning Preparing contingency plans in advance. First. The plan should clearly stipulate that the only people to speak publicly about the crisis are the designated persons. one must identify the critical functions and processes that are necessary to keep the organization running. The diagnosis of the impending trouble or the danger signals. so working with speed and efficiency is important. and the plan should indicate how quickly each function should be performed. Gonzalez-Herrero and Pratt found the different phases of Crisis Management. Public scrutiny can result in a negative financial. as part of a crisis management plan. information should be accurate. The first hours after a crisis breaks are the most crucial. When preparing to offer a statement externally as well as internally. Implementation of the change process and its monitoring. The contingency plan should contain information and guidance that will help decision makers to consider not only the shortterm consequences. Then each critical function and or/process must have its own contingency plan in the event that one of the functions/processes ceases or fails. 2. but the long-term effects of every decision. There are 3 phases in any Crisis Management are as below 1. is the first step to ensuring an organization is appropriately prepared for a crisis. a business continuity plan can help minimize the disruption. such as the company spokesperson or crisis team members. especially one that stimulates extensive media coverage.[10] [edit]Business continuity planning When a crisis will undoubtedly cause a significant disruption to an organization. Crisis management teams can rehearse a crisis plan by developing a simulated scenario to use as a drill. [edit]Management Crisis Planning No corporation looks forward to facing a situation that causes a significant disruption to their business. Crisis management planning deals with providing the best response to a crisis. Choosing appropriate Turnaround Strategy. Testing these contingency plans by rehearsing the required actions in a simulation will allow for all involved to become more . Providing incorrect or manipulated information has a tendency to backfire and will greatly exacerbate the situation.[edit]Crisis Management Model Successfully defusing a crisis requires an understanding of how to handle a crisis – before they occur.

and (4) a communication channel connecting the two units. "However some evidence indicates that compensation and sympathy. 1. At its most elementary form. Building an environment of trust . Developed by Everett Rogers. in the event of an actual crisis. the process involves: (1) an innovation. (2) an individual or other unit of adoption that has knowledge of or experience with using the innovation.[10] [edit]Structural-functional systems theory Providing information to an organization in a time of crisis is critical to effective crisis management.sensitive and aware of the possibility of a crisisis. The sympathy response expresses concern for victims while compensation offers victims something to offset the suffering. two less expensive strategies. Structural-functional systems theory addresses the intricacies of information networks and levels of command making up organizational communication. are as effective as an apology in shaping people’s perceptions of the organization taking responsibility for the crisis because these strategies focus on the victims’ needs."[12] [edit]Crisis leadership James identifies six leadership competencies which facilitate organizational restructuring during and after a crisis. (3) another individual or other unit that does not yet have knowledge of the innovation. the theory describes how innovation is disseminated and communicated through certain channels over a period of time. The structural-functional theory identifies information flow in organizations as "networks" made up of members and "links". A communication channel is the means by which messages get from one individual to another. and some argue that apology opens an organization up for possible legal consequences. Diffusion of innovation in communication occurs when an individual communicates a new idea to one or several others. As a result.[11] [edit]Diffusion of innovation theory Another theory that can be applied to the sharing of information is Diffusion of Innovation Theory. [edit]Role of apologies in crisis management There has been debate about the role of apologies in crisis management. the team members will act more quickly and effectively. Information in organizations flow in patterns called networks.

[14] James’s theory of unequal human capital and social position derives from economic theories of human and social capital concluding that minority employees receive fewer organizational rewards than those with access to executive management.[15] Thus. Learning from crisis to effect change. James Burke. because the test of crisis demonstrates how well the institution’s leadership structure serves the organization’s goals and withstands crisis. [edit]Examples of successful crisis management [edit]Tylenol (Johnson and Johnson) In the fall of 1982. coli infection. an outbreak of E. a murderer added 65 milligrams of cyanide to some Tylenol capsules on store shelves. The affable CEO. killing seven people. In a recent study of managers in a Fortune 500 company. Johnson & Johnson recalled and destroyed 31 million capsules at a cost of $100 million. race was found to be a predictor of promotion opportunity or lack thereof.[13] [edit]Unequal human capital theory James postulates that organizational crisis can result from discrimination lawsuits. it took only a matter of minutes for the manufacturer to issue a nationwide warning that people should not use the medication in its capsule form.[16] When another bottle of tainted Tylenol was discovered in a store. damage the company's reputation. Reforming the organization’s mindset 3. Crisis leadership research concludes that leadership action in crisis reflects the competency of an organization.[17] [edit]Odwalla Foods When Odwalla's apple juice was thought to be the cause of an outbreak of E. discrimination lawsuits can invite negative stakeholder reaction. and threaten corporate survival. Tamper-resistant packaging was rapidly introduced. and Tylenol sales swiftly bounced back to near pre-crisis levels. the company lost a third of its market value. including three in one family. appeared in television ads and at news conferences informing consumers of the company's actions. Identifying obvious and obscure vulnerabilities of the organization 4. [8] Developing effective human resources is vital when building organizational capabilities through crisis management executive leadership. . Making wise and rapid decisions as well as taking courageous action 5.2. In October 1996.

through the help of consultants effective thermal processes that would not harm the products' flavors when production resumed. By the week's end. detailed symptoms of E."[18] [edit]Pepsi The Pepsi Corporation faced a crisis in 1993 which started with claims of syringes being found in cans of diet Pepsi.m. Within 24 hours. Odwalla then developed .. alone. and explained what consumers should do with any affected products. earning high marks from consumers and retailers. Odwalla conferred with the FDA and Washington state health officials. The corporation was completely open with the public . Mattel had responded to more than 300 media inquiries in the U. This led to an arrest. Fortynine cases were reported. sent out press releases which announced the recall. The company "did everything it could to get its message out. They told each to check their e-mail for a news release outlining the recalls. Pepsi urged stores not to remove the product from shelves while it had the cans and the situation investigated. amongst problems with exports from China. a public relations staff of 16 was set to call reporters at the 40 biggest media outlets. Colorado and British Columbia was traced to unpasteurized apple juice manufactured by natural juice maker Odwalla Inc. invited them to a teleconference call with executives and scheduled TV appearances or phone conversations with Mattel's chief executive. recall announcement by federal officials. including the death of a small child. established a schedule of daily press briefings. The Mattel CEO Robert Eckert did 14 TV interviews on a Tuesday in August and about 20 calls with individual reporters. which Pepsi made public and then followed with their first video news release. expressed remorse. All of these steps were communicated through close relations with the media and through full-page newspaper ads. showing the production process to demonstrate that such tampering was impossible within their factories. the toy maker.coli bacteria in Washington state. and took responsibility for anyone harmed by their products. just after the 7 a. concern and apology. has been plagued with more than 28 product recalls and in Summer of 2007. A second video news release displayed the man arrested. California.S. The company simultaneously publicly worked with the FDA during the crisis. At Mattel. Though upset by the situation. A third video news release showed surveillance from a convenience store where a woman was caught replicating the tampering incident. faced two product recall in two weeks. they were appreciative of the company's response. coli poisoning. [edit]Mattel Mattel Inc.

along with coupons for further compensation. and after the crisis cost thousands of lives. during. According to American University’s Trade Environmental Database Case Studies (1997). a crisis management strategy can help upper management make more calculated decisions in how they should respond to disaster scenarios.[19][citation needed] [edit]Examples of unsuccessful crisis management [edit]Bhopal The Bhopal disaster in which poor communication before. say crisis experts. After the crisis had been resolved. the world's top-selling sport utility vehicle (SUV). the corporation ran a series of special campaigns designed to thank the public for standing by the corporation.[citation needed] This made public communications effective throughout the crisis. Then they blamed each other for faulty tires and faulty vehicle design. and every employee of Pepsi was kept aware of the details. This case served as a design for how to handle other crisis situations.[22] [edit]Exxon . illustrates the importance of incorporating cross-cultural communication in crisis management plans. they blamed consumers for not inflating their tires properly. The Bhopal incident illustrates the difficulty in consistently applying management standards to multi-national operations and the blame shifting that often results from the lack of a clear management plan.[21] The two companies committed three major blunders early on. Symbolic intervention can be counter productive.5 million tires. Operating manuals printed only in English is an extreme example of mismanagement but indicative of systemic barriers to information diffusion. Then they said very little about what they were doing to solve a problem that had caused more than 100 deaths—until they got called to Washington to testify before Congress. local residents were not sure how to react to warnings of potential threats from the Union Carbide plant. According to Union Carbide’s own chronology of the incident (2006). These tires were mostly used on the Ford Explorer. In response to claims that their 15-inch Wilderness AT. radial ATX and ATX II tire treads were separating from the tire core—leading to grisly. a day after the crisis Union Carbide’s upper management arrived in India but was unable to assist in the relief efforts because they were placed under house arrest by the Indian government. First. spectacular crashes— Bridgestone/Firestone recalled 6.[20] [edit]Ford and Firestone Tire and Rubber Company The Ford-Firestone Tire and Rubber Company dispute transpired in August 2000.throughout.

University of Oxford .commissioned by the Sedgewick Group).[citation needed] . numerous fishermen. Lawrence Rawl. 1989. did not react quickly in terms of dealing with the media and the public. The non-recoverers remained more or less unchanged between days 5 and 50 after the catastrophe. the company did not appoint a public relations manager to its management team until 1993. at times. 4 years after the incident. The study identified organizations that recovered and even exceeded pre-catastrophe stock price. and the company acted defensively in its response to its publics. One of the key conclusions of this study is that "Effective management of the consequences of catastrophes would appear to be a more significant factor than whether catastrophe insurance hedges the economic impact of the catastrophe". and those that did not recover on stock price. the company had neither a communication plan nor a communication team in place to handle the event—in fact.[23] [edit]Lessons learned in crisis management [edit]Impact of catastrophes on shareholder value One of the foremost recognized studies conducted on the impact of a catastrophe on the stock value of an organization was completed by Dr Rory Knight and Dr Deborah Pretty (1995. on other groups such as the Coast Guard. the CEO. fowl. So the net impact on shareholder value by this stage was actually positive. Exxon. lost their livelihoods. While there are technical elements to this report it is highly recommended to those who wish to engage their senior management in the value of crisis management. did not become an active part of the public relations effort and actually shunned public involvement.On March 24. by contrast. Hundreds of miles of coastline were polluted and salmon spawning runs disrupted. but suffered a net negative cumulative impact of almost 15% on their stock price up to one year afterwards. This study undertook a detailed analysis of the stock price (post impact) of organizations that had experienced catastrophes. a tanker belonging to the Exxon Corporation ran aground in the Prince William Sound in Alaska. a location too small and too remote to handle the onslaught of media attention. killing thousands of fish. even laying blame. Exxon established its media center in Valdez. The average cumulative impact on shareholder value for the recoverers was 5% plus on their original stock value. These responses also happened within days of the incident. especially Native Americans. Templeton College. (Recoverers). and sea otters. The Exxon Valdez spilled millions of gallons of crude oil into the waters off Valdez. (Non-recoverers).

[edit]Crisis as Opportunity To address such shareholder impact. natural disasters. crisis management policies. and shootings on college campuses including the Virginia Tech massacre. suicide.[27] A national study conducted by the University of Arkansas for Medical Sciences (UAMS) and Arkansas Children’s Hospital Research Institute (ACHRI) has shown that many public school districts have important deficiencies in their emergency and disaster plans (The School Violence Resource Center. no sector of society is immune to crisis. educational institutions at all levels are now focused on crisis management. leaders who perform well under pressure can effectively guide the organization through such crisis. strategies and practices have been developed and adapted across multiple disciplines. as well as opportunities for improvement. child abuse. financial wellbeing. [6] Research shows that organizational contributory factors affect the tendency of executives to adopt an effective "crisis as opportunity" mindset. the September 11 attacks in 2001. [edit]Schools and crisis management In the wake of the Columbine High School Massacre.[6] Additionally. [8] [edit]Public sector crisis management Corporate America is not the only community that is vulnerable to the perils of a crisis. immediately addresses both the damage and implications for the company’s present and future conditions.[citation needed] Crisis management plans cover a wide variety of incidents including bomb threats. a public health crisis or a terrorist attack that leaves the public seeking comfort in the calm. and survival are all at stake. Whether a school shooting. on the other hand. potential damage to reputation can result from the actual management of the crisis issue. While the company’s reputation with shareholders.[28] In a . management must move from a mindset that manages crisis to one that generates crisis leadership. [24] Since pressure is both a precipitator and consequence of crisis. In response to that reality. 2003). In response the Resource Center has organized a comprehensive set of resources to aid schools is the development of crisis management plans. drug abuse and gang activities – just to list a few. companies may stagnate as their risk management group identifies whether a crisis is sufficiently “statistically significant”. [26] Crisis leadership. [25] James contends that most executives focus on communications and public relations as a reactive strategy. steady leadership of an elected official.

while critics and bureaucratic competitors try to seize the moment to blame incumbent rulers and their policies. In this extreme .[29] [edit]Government and crisis management Historically.similar fashion the plans aim to address all audiences in need of information including parents. In describing crisis. anxiety beclouds the future. CAP helps create a consistent emergency alert format to reach geographically and linguistically diverse audiences through both audio and visual mediums. government at all levels – local. and the United States National Guard at the federal level. Federal Emergency Management Agency (FEMA) within the Department of Homeland Security administers theNational Response Plan (NRP). [30] FEMA offers free web-based training on the National Response Plan through the Emergency Management Institute. size. To help coordinate communication during the response phase of a crisis. or complexity. politics and crisis go hand-in-hand. and national – has played a large role in crisis management.[citation needed] [edit]Elected officials and crisis management Historically. such as fire and police departments at the local level. the media and law enforcement officials. Emergency services. This plan is intended to integrate public and private response by providing a common language and outlining a chain-ofcommand when multiple parties are mobilized. particularly in the area of critical infrastructure protection and restoration. many political philosophers have considered this to be one of the primary roles of government. In times of crisis.[30] The NRP is a companion to the National Incidence Management System that acts as a more general template for incident management regardless of cause. President Abraham Lincoln said.S.”[citation needed] Crisis management has become a defining feature of contemporary governance. the U.[31] Common Alerting Protocol (CAP) is a relatively recent mechanism that facilitates crisis communication across different mediums and systems. “We live in the midst of alarms. The NRP recognizes the private sector as a key partner in domestic incident management. It is based on the premise that incidences should be handled at the lowest organizational level possible. Indeed. we expect some new disaster with each newspaper we read. state. communities and members of organizations expect their public leaders to minimize the impact of the crisis at hand. often play integral roles in crisis situations.

meaning making. and the aftermath. leaders must deal with the strategic challenges they face. literature and contacts to turnaround professionals and academics. Experts in crisis management note that leaders who take this responsibility seriously would have to concern themselves with all crisis phases: the incubation stage. and foster collective learning from the crisis experience. Institut für die Standardisierung von Unternehmenssanierungen (Germany) . Turnaround Management Association (International) 4. Crisis leadership then involves five critical tasks: sense making. Decision making is both the act of coming to a decision as the implementation of that decision.environment. the political risks and opportunities they encounter. policy makers must somehow establish a sense of normality. the pitfalls they need to avoid. 3. decision making. Terminating a crisis is only possible if the public leader correctly handles the accountability question.[32] In the face of crisis. Institute for Turnaround (England) 3. 5. The necessity for management is even more significant with the advent of a 24-hour news cycle and an increasingly internet-savvy audience with ever-changing technology at its fingertips. Sense making may be considered as the classical situation assessment step in decision making. Learning. 4. a crisis often opens a window of opportunity for reform for better or for worse. the errors they make.[32] Public leaders have a special responsibility to help safeguard society from the adverse consequences of crisis. Some are: 1. and the paths away from crisis they may pursue. Turnaround Management Society (International / Focus on Europe) 2. Meaning making refers to crisis management as political communication. [edit]Professional Organizations There are a number of professional industry associations that provide advice. and learning. terminating.[32] A brief description of the five facets of crisis leadership includes:[33] 1. refers to the actual learning from a crisis is limited. The authors note. 2. the onset.