Peer Learning Network Strategies to Improve Attendance: Get Schooled & NYC

October 12, 2011

Agenda
• Welcome, Agenda & Hopes for Webinar (15 min) • Get Schooled (15-20 min)
Carol Rava Treat

• New York City (30-40 min)
Leslie Cornfeld

• Handout for Older Teens (10
min)
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Introductions Name Title & Organization City and State One thing you hope to learn in 1 sentence !!

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ATTENDANCE WORKS WEBINAR OCT 12, 2011

Our Mission
We aim to motivate and inspire young people through the use of media, technology and popular culture.

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Our ultimate goal is to improve high school graduation rates and college success rates.

A Powerful Approach

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National Content / Programming (on-air, online, & on the ground)

School Based Engagement Strategies

Reach & Results

Combining engagement and media strategies to affect outcomes
High Levels of Youth Engagement • Get Schooled has engaged over 1 million people in the last year • The Get MotivatED Challenge had 280,000 people participate in one of the components • A recent celebrity text challenge directly engaged more than 350,000 Broad Media Reach Improved Student Outcomes • Schools partnering with Get Schooled have seen significant increases in attendance and course passage rates • Winning school in the Spring 2011 Attendance Challenge posted 7% attendance increase and sustained it!

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Initial focus on two milestones that matter for educational success
Attendance
• Underscore attendance as a critical predictor of high school graduation rates • Dramatically increase awareness of low attendance rates • Create demand for better attendance data collection • Improve attendance within Get Schooled network schools • Create a blueprint of “best practices” based on our work within the network

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College Affordability
• Underscore importance of early FAFSA completion as a predictor for college success • Improve early FAFSA completion nationally • Improve early FAFSA completion among community college students and low-income high school seniors inside and outside of the network

Attendance is a key predictor of high school graduation
Studies show that attendance is one of the most significant predictors of student achievement and dropping out. Students with more than 20 absences in any given year have only a 19 percent chance of graduating.
Cities And States With Low Graduation Rates Post High Absenteeism Rates • • • • • In New York City a third of students are absent for a month or more In Baltimore, 41.9% of high school students missed a month or more of school days In the state of Florida, 15% of high school students are out 21 or more days each year In Milwaukee, 74% of students had five or more unexcused absences in a semester In DeKalb County Georgia, 41% of high school students missed five days or more each year

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A different approach to engagement

Competition Everyone rises  to a challenge  and plays better  when faced  with a stronger  opponent.

Pop Culture Nicki, Trey,  Carmelo, and  Homer all may  have as much  influence as a  parent, peer or  principal.

Technology Direct to  mobile, twitter,  Facebook – we  need to go to  where kids are.

Incentives A little  recognition for  kids and adults  goes a long way  and can help  reinforce your  goals.

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Competition motivates
Students love competition and friendly challenges can help everyone improve – and tracking progress real-time brings a much-loved gaming element.

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Pop culture excites
Connecting to youth using pop culture – singers, actors, movie/tv characters, recognizes the variety of influences in their lives, and helps ensure that youth are surrounded by the education messages that will motivate them.

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Technology connects
Get Schooled uses media both to expand reach exponentially… with strategic use of social media tactics and far-reaching traditional efforts (PSAs, web banners, etc.) …and to activate target audiences to engage with GS in measurable ways

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Incentives recognize
Rewards and Incentives that Engage and Excite
• • • • • • • • • • • Scholarships Movie passes Retail gift cards T-shirts, hats, notebooks… Teacher supply funds ‘Field trip’ funds ‘Trophies’ Celebrity shout-outs Texting opportunity with celebrities Celebrity-driven events Whole-school recognition by inperson celebrity • Localized press/blog outreach • TV/Radio opportunities

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Outcomes matter most
GS has clear goals (issue awareness, brand awareness, engagement and  outcomes), and tracks every activation to gauge progress and impact.
50% 25%

108%

75%

0%

ENGAGE‐O‐METER

100%

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Impact to-date
GS Dashboard – a monthly view of year to date and lifetime performance.

Early lessons learned inform strategy moving forward
Surround youth with messages everywhere they go

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Always have clear call to action – PSAs alone don’t work!

Let youth drive the conversation

Give them instant feedback – it’s the Polaroid culture

Be creative – motivation doesn’t need to cost

Q & A
(Click on hand icon, or write  questions)

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Q&A

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Handout for Parents of Older Students
• Brief Background • How might you use this handout in your work? • What would help you use it?
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Contact: Hedy Chang hedy@attendanceworks.org Cecilia Leong cecelia@attendanceworks.org

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