APPENDIX – 60(R) UNIVERSITY OF MADRAS

DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) CHOICE BASED CREDIT SYSTEM (w.e.f. 2007-2008) REGULATIONS FOR FULL-TIME COURSE - (2-YEARS) 1. Conditions for Admission:

Candidates shall be required to have passed any Bachelor's Degree of the University of Madras or any other University or a qualification accepted by the Syndicate of this University as equivalent thereto, shall be eligible for admission to MBA Degree Course. 2. Eligibility for the Award of Degree: A candidate shall be eligible for the award of the Degree only if he/she has satisfactorily undergone the prescribed Course of Study in a College affiliated to this University for a period of not less than TWO academic years, passed the examinations of all the FOUR Semesters prescribed earning 78 CREDITS and fulfilled such conditions as have been prescribed therefore. 3. Duration of the course: The course for FULL-TIME students shall extend over a period of TWO academic years consisting of FOUR Semesters. Each academic year shall be divided into Two Semesters. The FIRST academic year shall comprise the First & Second Semesters and the SECOND academic year the Third & Fourth Semesters Respectively. The ODD Semesters shall consist of the period from July to November of each year and the EVEN Semesters from December to April of each year. The duration of each semester will be about 16. Weeks. The subjects of study shall be in accordance with the syllabus prescribed from time to time.
4. EXAMINATION:

There shall be four examinations, first semester examination at the middle of the first academic year and the second semester examination at the end of the first academic year. Similarly the third and fourth semester examinations will be held at the middle and the end of the second academic year respectively.

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Course of Study and Scheme of examinations (Full Time) The total number of subjects of study shall be 23 out of which 17 shall be compulsory subjects and the remaining 6 will be Electives. Apart from this, a Project Work and a Viva-voce will also be in the Final Semester. The FULL-TIME candidates shall take 7 subjects in the First semester, 7 subjects in the Second Semester, 1 Subject with 6 Electives in the Third Semester and 2 Subjects and the Project Work and the Viva-voce in the Fourth Semester. There shall be a summer placement in industry/business for all students undergoing the course at the end of the Second Semester for a period of not less than SIX WEEKS. Elective subjects: For any College affiliated to this University which wishes to offer Elective Subjects to their students, a minimum enrolment in the Elective Subjects shall be SEVEN. Project Report & Viva Voce: Each student shall be required to prepare on the basis of investigations carried out by him/her in a business or industrial organization project report on possible solutions for a typical problem of current interest in the area of Management. The report should demonstrate the capability of the student for some creative potential and original approach to solve the practical problems in to-day's business or industry. The report should include field studies, surveys, interpretation, planning and design of improved integrated management systems, presented in a comprehensive manner with recommendations for solutions based on scientifically worked out data. The Project Report must be submitted through the Supervisor and the Head of the Department on or before 15th April FOLLOWING THE THIRD SEMESTER Examination failing which the candidate will be treated as appearing on a second occasion and shall NOT BE ELIGIBLE for First Class and Ranking. The last date for submitting the Project Work for the November Examination shall be 30th November. FIRST SEMESTER MAX MARKS SEMESTER INST. HOURS EXAM DURATION HRS CREDITS EXTERNAL 80 80 80 80 80 80 80

S.NO

COURSE COMPONENTS CORE MBA 1001 CORE MBA 1002 CORE MBA 1003 CORE MBA 1004 CORE MBA 1005 CORE MBA 1006 CORE MBA 1007

NAME OF COURSE PAPER 1 PAPER 2 PAPER 3 PAPER 4 PAPER 5 PAPER 6 PAPER 7

CIA

1. 2. 3. 4. 5. 6. 7.

I I I I I I I

4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS
2

3 3 3 3 3 3 3

3 3 3 3 3 3 3

20 20 20 20 20 20 20

SECOND SEMESTER MAX MARKS INST. HOURS EXTERNAL 80 80 80 80 80 80 80 80 80 80 80 80 80 80 EXTERNAL EXTERNAL EXAM DURATION HRS 3 3 3 3 3 3 3 EXAM DURATION HRS 3 3 3 3 3 3 3 EXAM DURATION HRS SEMESTER CREDITS

S.NO

COURSE COMPONENTS CORE MBA 1008 CORE MBA 1009 CORE MBA 1010 CORE MBA 1011 CORE MBA 1012 CORE MBA 1013 CORE MBA 1014

NAME OF COURSE

CIA

8. 9. 10. 11. 12. 13. 14.

PAPER 8 PAPER 9 PAPER 10 PAPER 11 PAPER 12 PAPER 13 PAPER 14

II II II II II II II

4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS

3 3 3 3 3 3 3

20 20 20 20 20 20 20

THIRD SEMESTER MAX MARKS INST. HOURS SEMESTER CREDITS

S.NO

COURSE COMPONENTS CORE MBA 1015 ELECTIVE ELECTIVE ELECTIVE ELECTIVE ELECTIVE ELECTIVE

NAME OF COURSE

CIA

15. 16. 17. 18. 19. 20. 21.

PAPER 15 PAPER 16 PAPER 17 PAPER 18 PAPER 19 PAPER 20 PAPER 21

III III III III III III III

4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS

3 3 3 3 3 3 3

20 20 20 20 20 20 20

FOURTH SEMESTER MAX MARKS INST. HOURS SEMESTER S.NO CREDITS

COURSE COMPONENTS

NAME OF COURSE

CIA

3

4.22. 9. 14. 5. 18. 3. 16. 2. Semester II 8. Subject Code 1. 17. 10. 12. CORE MBA 1041 24. PROJECT – VIVA VOCE Semester-I S.No. 6. 7. MBA 1015 MBA MBA MBA MBA 1008 MBA 1009 MBA 1010 MBA 1011 MBA 1012 MBA 1013 MBA 1014 MBA 1001 MBA 1002 MBA 1003 MBA 1004 MBA 1005 MBA 1006 MBA 1007 PAPER 22 PAPER 23 PAPER 24 IV IV IV 4 HRS 4 HRS --- 3 3 9 3 3 --- 20 20 --- 80 80 300 Subject MANAGEMENT PRINCIPLES QUANTITATIVE AND RESEARCH METHODS IN BUSINESS ORGANISATIONAL BEHAVIOUR MANAGEMENT ACCOUNTING MANAGERIAL ECONOMICS LEGAL SYSTEMS IN BUSINESS BUSINESS COMMUNICATION APPLIED OPERATIONS RESEACH HUMAN RESOURCES MANAGEMENT MARKETING MANAGEMENT PRODUCTION AND MATERIALS MANAGEMENT FINANCIAL MANAGEMENT COMPUTER LANGUAGES FOR MANAGEMENT BUSINESS POLICY AND STRATEGIC MANAGEMENT MANAGEMENT INFORMATION SYSTEMS AND EDP ELECTIVE 1 ** ELECTIVE 2 ** ELECTIVE 3 ** 4 ( Refer to Elective Subjects MBA 1016 to MBA 1039) . CORE MBA 1040 23. 11. Semester III 15. 13.

The Viva-voce will be conducted with Two Examiners (i.e. 1. 23. Subject Code MBA 1016 MBA 1017 MBA 1018 MBA 1019 MBA 1020 MBA 1021 MBA 1022 MBA 1023 MBA 1024 MBA 1025 Subject MARKETING RESEARCH AND CONSUMER BEHAVIOUR INDUSTRIAL AND LABOUR RELATIONS CORPORATE FINANCE ADVERTISING MANAGEMENT AND SALES PROMOTION SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT TAX MANAGEMENT NEW PRODUCT STRATEGY AND MANAGEMENT INDUSTRIAL MARKETING DATA BASE MANAGEMENT SYSTEMS 5 . one for Internal and the other for External) for a Maximum of 100 Marks (3 Credits). 2. ELECTIVE SUBJECTS S. 6. 7.No. 24. 10. 21.19. 5. 9.200 MARKS (6 Credits) & VIVA-VOCE . 4. MBA 1040 MBA 1041 MBA 1042 INTERNATIONAL MARKETING TOTAL QUALITY MANAGEMENT PROJECT WORK . ** Students should choose Six Subjects from the following list in consultation with the Head of the Institution. MBA MBA MBA ELECTIVE 4 ** ELECTIVE 5 ** ELECTIVE 6 ** Semester IV 22.e.100 MARKS (3 Credits) The Project Work will be evaluated jointly by TWO Examiners (i. 3. 8. one for Internal and the other for External) for a Maximum of 200 Marks (6 Credits). 20.

18. only if they earn. Candidates shall be eligible to go to subsequent Semester. 13. MBA 1026 MBA 1027 MBA 1028 MBA 1029 MBA 1030 MBA 1031 MBA 1032 MBA 1033 MBA 1034 MBA 1035 MBA 1036 MBA 1037 MBA 1038 MBA 1039 SERVICES MARKETING SYSTEM ANALYSIS AND DESIGN DECISION SUPPORT SYSTEM E-BUSINESS TECHNOLOGY AND MANAGEMENT MERCHANT BANKING AND FINANCIAL SERVICES HUMAN RESOURCES DEVELOPMENT (HRD) ENTREPRENEURSHIP AND MANAGEMENT OF SMALL BUSINESS CUSTOMER RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING TRAINING AND DEVELOPMENT ORGANISATIONAL DEVELOPMENT RETAIL MARKETING RURAL MARKETING DERIVATIVES RISK MANAGEMENT AND INSURANCE 6. 20. who shall produce Medical Certificate issued by the Authorized Medical Attendant (AMA). ii. Candidates shall be permitted to proceed from. sufficient attendance as prescribed by the Syndicate from time to time provided in case of candidate earning less than 50% of attendance in any one of the Semesters due to any extraordinary circumstance such as medical grounds. shall be permitted to proceed to the next semester and to complete the course of study. 6 . duly certified by the Principal of the College. 22.Requirements for proceeding to subsequent semester: i. 23. Such candidates. after paying the fee for the break of study as prescribed by the University from time to time. 16. Such candidate shall have to repeat the missed semester by rejoining after completion of final semester of the course. 24. 12. 19. Candidates shall register their names for the First Semester Examination after the admission in PG Courses. 15. the First Semester upto Final Semester irrespective of their failure in any of the Semester Examination subject to the condition that the candidates should register for all the arrears subjects of earlier semester along with current (subsequent) Semester subjects iii. 17. 14.11. 21.

Written Examination Marks and the Internal Assessment Marks put together) respectively of each paper shall be declared to have passed the examination in that subject. (b) (c) (iii) A Candidate who successfully completes the course and passes the examinations of all the FOUR Semesters prescribed as per Scheme of Examinations earning 78 CREDITS shall be declared to have qualified for the Degree.00 `A’ = Very Good 4. A candidate who fails in either Project Work or Viva-Voce shall be permitted to redo the Project Work for evaluation and reappear for the Viva-Voce on a subsequent occasion.24 . if so recommended by the Examiners.50 – 2.49 `C’ = Average 3.49 `D’ = Below Average 1. Successful candidates securing not less than 75 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class with Distinction provided they pass all the examinations prescribed for the course at the First appearance/instance.49 `F’ = Fail 0.50 – 1.7. PASSING MINIMUM: (l) A candidate who secures not less than 50 percent marks in the External Written Examination and the aggregate (i. provided the whole course has been completed within a maximum of 4 YEARS from the date of initially joining the course in the case of a FULL-TIME candidates. ■ 8.50 – 6. (ii) (a) A candidate shall be declared to have passed Project Work and Viva-Voce respectively. SEVEN POINT SCALE (As per UGC notification 1998) GRADE GRADE POINT `O’ = Outstanding 5.99 `E’ = Poor 0.00 – 0.49 7 PERCENTAGE EQUIVALENT 75 – 100 65 – 74 55 – 64 50 – 54 35 – 49 25 – 34 0 . GRADING SYSTEM: The term grading system indicates a Seven (7) Point Scale of evaluation of the performances of students in terms of marks obtained in the CIA and External Examination. CLASSIFICATION OF SUCCESSFUL CANDIDATES: Successful candidates securing not less than 60 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class. grade points and letter grade. if he/she secures a minimum 50 percent marks in the Project Work Evaluation and the Viva Voce respectively. All other successful candidates shall be declared to have passed the examination in the Second Class. 9. A candidate failing in any subject will be permitted to appear for the examinations again on a subsequent occasion without putting in any additional attendance.50 – 4.e.49 `B’ = Good 3.50 – 5. provided they have passed the Project Work and the Viva-Voce at the FIRST appearance and the Examination of all the other subjects within TWO YEARS after their admission in the case of FULL-TIME students.00 – 3.

Such candidates are allowed to improve within a maximum period of 10 semesters counting from his/her first semester of his/her admission. If the candidate does not show improvement in the marks. upto and inclusive of April/May 2011 Examination only under the Regulations then in force. by paying the fee prescribed from time to time. APPEARANCE FOR IMPROVEMENT: Candidates who have passed in a theory paper / papers are allowed to appear again for theory paper / papers only once in order to improve his/her marks. Such improved marks will not be counted for the award of Prizes / Medals. RANKING: Candidates who pass all the examinations prescribed for the Course in the FIRST APPEARANCE ITSELF ALONE are eligible for Classification/Ranking/Distinction. 11. TRANSITORY PROVISION: Candidates who have undergone the course of study prior to the academic year 2007-2008 will be permitted to appear for he examinations under those Regulations for a period of three years i. If candidate improve his marks. Marks: 100 Part A . Provided in the case of Candidates who pass all the examinations prescribed for the Course with a break in the First Appearance due to the reasons as furnished in the Regulations under REQUIREMENTS FOR PROCEEDING TO SUBSEQUENT SEMESTER are only eligible for Classification/Distinction. Field work. ******* 8 . (5 X 6 = 30) Part C – 3 out of 5 questions (3X12 = 36 ) 12. then his improved marks will be taken into consideration for the award of Classification only.7 out of 10 questions (7X 2 = 14) Part B – 5 Questions in “either or pattern” from each unit. Viva-voce. his previous marks will be taken into consideration. Rank and Distinction. No candidate will be allowed to improve marks in the Practicals.e.10. Question Paper Pattern Total Marks for each subject University Exam Internal Assessment Duration: 3 Hours 100 Marks 80 Marks 20 Marks Max. 13. Mini Project.

) CHOICE BASED CREDIT SYSTEM (w.B.A.(3-YEARS) 1.A. The duration of each semester will be about 16 weeks.e. EXAMINATION: The course for PART-TIME students shall extend over a period of THREE academic years consisting of SIX Semesters. The provision of sponsoring candidates by the concerned Organization be dispensed with. The subjects of study shall be in accordance with the syllabus prescribed from time to time.f. The ODD Semesters shall consist of the period from July to November of each year and the EVEN Semesters from December to April of each year.UNIVERSITY OF MADRAS DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M. the SECOND academic year the Third & Fourth Semesters and the THIRD academic year the Fifth & Sixth Semesters respectively. The minimum of Two Years Work Experience at Executive/Supervisory Level is essential after passing the qualifying examinations for admission to MB. ELIGIBILITY FOR THE AWARD OF DEGREE: A candidate shall be eligible for the award of the Degree only if he/she has satisfactorily undergone the prescribed Course of Study in a College affiliated to this University for a period of not less than THREE academic years. 2007-2008) (II) REGULATIONS FOR PART-TIME COURSE . Each academic year shall be divided into Two Semesters. 3. Part-time Degree Course. 4. DURATION OF THE COURSE: The Part-time Master's Degree Courses shall be conducted as EVENING COURSES. 2. CONDITIONSFORADMISSION: Candidates shall be required to have passed a Bachelor's Degree of the University of Madras or of any other University or a qualification accepted by the Syndicate of this University as equivalent thereto. The FIRST academic year shall comprise the First & Second Semesters. passed the examinations of all the SIX Semesters prescribed earning 78 CREDITS and fulfilled such conditions as have been prescribed therefor. 9 .

PROJECT REPORT & VIVA-VOCE: Each student shall be required to prepare on the basis of investigations carried out by him/her in a business or industrial organization project report on possible solutions for a typical problem of current interest in the area of Management. Each examination for the Written Paper shall be of 3 Hours duration. Out of 100 Marks allotted for each Paper/Subject. presented in a comprehensive manner with recommendations for solutions based on scientifically worked out data. a minimum enrolment in the Elective Subjects shall be SEVEN. 10 . The last date for submitting the Project Work for the November Examination shall be 30th November. The Odd Semester University Examinations will be conducted in November of each year and the Even Semester University Examinations will be in April of each year. 1 Subject 4 Electives in the Fifth Semester and the Sixth Semester will be devoted exclusively for completing the Project Work and the Vivavoce. 3 subjects and 2 Electives in the Fourth Semester. ELECTIVE SUBJECTS: For any College affiliated to this University which wishes to offer Elective Subjects to their students. There shall be a summer placement in industry/business for all students undergoing the course at the end of the Second Semester for a period of not less than SIX WEEKS. 4 subjects in the Second Semester. interpretation. The PART-TIME candidates shall take 4 subjects in the First Semester. Each Paper / subject is allotted a weightage of 3 Credits. The Project Report must be submitted through the Supervisor and the Head of the Department on or before 15th April FOLLOWING THE FIFTH SEMESTER Examination failing which the candidate will be treated as appearing on a second occasion and shall NOT BE ELIGIBLE for First Class and Ranking. . A part from this. a Project Work and a Viva-voce will be in the Final Semester. the Written Examination and the Internal Assessment will carry 80+20 Marks respectively. 5 subjects in the Third Semester.COURSE OF STUDY AND SCHEME OF EXAMINATION: The total number of subjects of study shall be 23 out of which 17 shall be compulsory subjects and the remaining 6 will be Electives. surveys.5. The report should include field studies. planning and design of improved integrated management systems. The report should demonstrate the capability of the student for some creative potential and original approach to solve the practical problems in to-day's business or industry.

8.NO COURSE COMPONENTS CORE MBA 1005 CORE MBA 1006 CORE MBA 1007 CORE MBA 1008 NAME OF COURSE CIA 5. one for Internal and the other for External) for a Maximum of 200 Marks (6 Credits). The Vice-voce will be conducted with Two Examiners (i. 3. 7. HOURS SEMESTER CREDITS S. 6.e. 4. 2. if any.The Project Work will be evaluated jointly by TWO Examiners (i. one for Internal and the other for External) for a Maximum of 300 Marks (9 Credits).NO COURSE COMPONENTS CORE MBA 1001 CORE MBA 1002 CORE MBA 1003 CORE MBA 1004 NAME OF COURSE PAPER 1 PAPER 2 PAPER 3 PAPER 4 CIA 1. PAPER 5 PAPER 6 PAPER 7 PAPER 8 II II II II 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 20 20 20 20 11 . I I I I 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 20 20 20 20 SECOND SEMESTER MAX MARKS INST. Scheme of examinations (Part Time) FIRST SEMESTER MAX MARKS INST.e. A candidate shall register for the University Examinations (Written and/or Project Work & Viva-voce) pertaining to the Semester under progress and also for the arrears of earlier Semester subjects. HOURS EXTERNAL 80 80 80 80 80 80 80 80 EXTERNAL EXAM DURATION HRS 3 3 3 3 EXAM DURATION HRS 3 3 3 3 SEMESTER CREDITS S.

THIRD SEMESTER MAX MARKS INST. HOURS SEMESTER CREDITS S. CORE MBA 1012 13. HOURS EXTERNAL 80 80 80 80 80 80 80 80 80 80 80 80 EXTERNAL EXTERNAL EXAM DURATION HRS 3 3 3 3 3 EXAM DURATION HRS 3 3 3 3 3 EXAM DURATION HRS 3 3 SEMESTER CREDITS S. HOURS SEMESTER CREDITS S. CORE MBA 1013 III III III III III 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 3 20 20 20 20 20 FOURTH SEMESTER MAX MARKS INST. ELECTIVE PAPER 19 PAPER 20 V V 4 HRS 4 HRS 12 3 3 20 20 .NO COURSE COMPONENTS NAME OF COURSE PAPER 9 PAPER 10 PAPER 11 PAPER 12 PAPER 13 CIA 9. 18.NO COURSE COMPONENTS CORE MBA 1014 CORE MBA 1015 CORE MBA 1040 ELECTIVE ELECTIVE NAME OF COURSE CIA 14. CORE MBA 1011 12. PAPER 15 PAPER 14 PAPER 16 PAPER 17 PAPER 18 IV IV IV IV IV 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 3 20 20 20 20 20 FIFTH SEMESTER MAX MARKS INST. 17. CORE MBA 1041 20. CORE MBA 1009 10. 15. CORE MBA 1010 11.NO COURSE COMPONENTS NAME OF COURSE CIA 19. 16.

4. Subject Code 1. ELECTIVE 23. ELECTIVE 22. MBA 1009 HUMAN RESOURCES MANAGEMENT 13 Subject MBA 1001 MBA 1002 MBA 1003 MBA 1004 MANAGEMENT PRINCIPLES QUANTITATIVE AND RESEARCH METHODS IN BUSINESS ORGANISATIONAL BEHAVIOUR MANAGEMENT ACCOUNTING MBA 1005 MBA 1006 MBA 1007 MBA 1008 MANAGERIAL ECONOMICS LEGAL SYSTEMS IN BUSINESS BUSINESS COMMUNICATION APPLIED OPERATIONS RESEACH . PROJECT – VIVA VOCE PAPER 24 VI --- 9 --- SUBJECTS OF STUDY Semester-I S.21. 8. 3. 2. Semester II 5. 6. HOURS EXTERNAL 300 EXAM DURATION HRS --SEMESTER CREDITS S.NO COURSE COMPONENTS NAME OF COURSE CIA 24. ELECTIVE SIXTH SEMESTER PAPER 21 PAPER 22 PAPER 23 V V V 4 HRS 4 HRS 4 HRS 3 3 3 3 3 3 20 20 20 80 80 80 MAX MARKS INST.No. Semester III 9. 7.

MBA 1010 MBA 1011 MBA 1012 MBA 1013 MARKETING MANAGEMENT PRODUCTION AND MATERIALS MANAGEMENT FINANCIAL MANAGEMENT COMPUTER LANGUAGES FOR MANAGEMENT MBA 1014 MBA 1015 MBA 1040 MBA MBA BUSINESS POLICY AND STRATEGIC MANAGEMENT MANAGEMENT INFORMATION SYSTEMS AND EDP INTERNATIONAL MARKETING ELECTIVE 1 ** ELECTIVE 2 ** MBA 1041 MBA MBA MBA MBA TOTAL QUALITY MANAGEMENT ELECTIVE 3 ** ELECTIVE 4 ** ELECTIVE 5 ** ELECTIVE 6 ** MBA 1039 PROJECT WORK . 13. 12. 15. 14 . The Viva-voce will be conducted with Two Examiners (i.e. 21. Semester V 19. 20. 16. Semester IV 14. 11. 18.e. 23.200 MARKS (6 Credits) & VIVA-VOCE .100 MARKS (3 Credits) The Project Work will be evaluated jointly by TWO Examiners (i. 17.10. Semester IV 24. 22. ** Students should choose Six Subjects from the following list in consultation with the Head of the Institution. one for Internal and the other for External) for a Maximum of 100 Marks (3 Credits). one for Internal and the other for External) for a Maximum of 200 Marks (6 Credits). ELECTIVE SUBJECTS Same as given under Full-Time.

provided the whole course has been completed within a maximum of 4 YEARS from the date of initially joining the course in the case of a FULL-TIME candidates. the First Semester upto Final Semester irrespective of their failure in any of the Semester Examination subject to the condition that the candidates should register for all the arrears subjects of earlier semester along with current (subsequent) Semester subjects. (b) (c) (iii) A Candidate who successfully completes the course and passes the examinations of all the FOUR Semesters prescribed as per Scheme of Examinations earning 78 CREDITS shall be declared to have qualified for the Degree. iii. A candidate failing in any subject will be permitted to appear for the examinations again on a subsequent occasion without putting in any additional attendance. 7. sufficient attendance as they prescribed therefor by the Syndicate from time to time provided in case of candidate earning less than 50% of attendance in any one of the Semesters due to any extraordinary circumstance such as medical grounds. if so recommended by the Examiners. Such candidates. after paying the fee for the break of study as prescribed by the University from time to time. 15 . who shall produce Medical Certificate issued by 'the Authorised Medical Attendant (AM A). (ii) (a) A candidate shall be declared to have passed Project Work and Viva-Voce respectively. Candidates shall be eligible to go to subsequent Semester. Candidates shall be permitted to proceed from. duly certified by the Principal of the College. PASSING MINIMUM (l) A candidate who secures not less than 50 percent marks in the External Written Examination and the aggregate (i.6. shall be permitted to proceed to the next semester and to complete the course of study. A candidate who fails in either Project Work or Viva-Voce shall be permitted to redo the Project Work for evaluation and reappear for the Viva-Voce on a subsequent occasion. if he/she secures a minimum 50 percent marks in the Project Work Evaluation and the Viva Voce respectively. Requirements for proceeding to subsequent semester: Candidates shall register their names for the First Semester Examination after the admission in the PG Courses. ■ 8. Such candidate shall have to repeat the missed semester by rejoining after completion of final semester of the course. ii.e. Written Examination Marks and the Internal Assessment Marks put together) respectively of each paper shall be declared to have passed the examination in that subject. CLASSIFICATION OF SUCCESSFUL CANDIDATES: Successful candidates securing not less than 60 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class. provided they have passed the Project Work and the Viva-Voce at the FIRST appearance and the Examination of all the other subjects within TWO YEARS after their admission in the case of FULL-TIME students. i. only if they earn.

24 10.99 0. All other successful candidates shall be declared to have passed the examination in the Second Class. GRADING SYSTEM: The term grading system indicates a Seven (7) Point Scale of evaluation of the performances of students in terms of marks obtained in the CIA and External Examination.Successful candidates securing not less than 75 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class with Distinction provided they pass all the examinations prescribed for the course at the First appearance/instance. (5 X 6 = 30) Part C – 3 out of 5 questions (3X12 = 36 ) 16 . grade points and letter grade.00 – 3.00 4. 11. Provided in the case of Candidates who pass all the examinations prescribed for the Course with a break in the First Appearance due to the reasons as furnished in the Regulations under REQUIREMENTS FOR PROCEEDING TO SUBSEQUENT SEMESTER are only eligible for Classification/Distinction.50 – 6. SEVEN POINT SCALE (As per UGC notification 1998) GRADE GRADE POINT `O’ = Outstanding `A’ = Very Good `B’ = Good `C’ = Average `D’ = Below Average `E’ = Poor `F’ = Fail 5.49 PERCENTAGE EQUIVALENT 75 – 100 65 – 74 55 – 64 50 – 54 35 – 49 25 – 34 0 .50 – 5.7 out of 10 questions (7X 2 = 14) Part B – 5 Questions in “either or pattern” from each unit.50 – 4.50 – 2. Marks: 100 Part A .49 3.49 1. Question Paper Pattern Total Marks for each subject University Exam Internal Assessment Duration: 3 Hours 100 Marks 80 Marks 20 Marks Max.49 0.50 – 1.00 – 0.49 3. RANKING: Candidates who pass all the examinations prescribed for the Course in the FIRST APPEARANCE ITSELF ALONE are eligible for Classification/Ranking/Distinction. 9.

If candidate improve his marks. his previous marks will be taken into consideration 13. ACF07 17 . Such improved marks will not be counted for the award of Prizes / Medals. by paying the fee prescribed from time to time. TRANSITORY PROVISION: Candidates who have undergone the course of study prior to the academic year 2007-2008 will be permitted to appear for he examinations under those Regulations for a period of three years i. If the candidate does not show improvement in the marks. upto and inclusive of April/May 2011 Examination only under the Regulations then in force. then his improved marks will be taken into consideration for the award of Classification only.e. APPEARANCE FOR IMPROVEMENT: Candidates who have passed in a theory paper / papers are allowed to appear again for theory paper / papers only once in order to improve his/her marks. Rank and Distinction.12. Such candidates are allowed to improve within a maximum period of 10 semesters counting from his/her first semester of his/her admission.

APPENDIX 60(S) UNIVERSITY OF MADRAS
DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) CHOICE BASED CREDIT SYSTEM (w.e.f. 2007-2008) SYLLABUS MBA 1001 MANAGEMENT PRINCIPLES Unit - I Management defined – Basic Principles and process of Management. The evolution of Management. The evolution of Management Science. Planning: Planning as the first step in the process of Management cycle – Basic techniques of Planning – Basic factors involved in planning – Key planning points – Psychological hazards to rational planning – Strategic consideration in planning. Policy Making: Policy making as a guide to action in the organization – General policies and specific policies in an organization – Basic areas of policy making. Unit - II Need for organization – Organizational hierarchy in large concerns – Top Management organization – Staff units and Committee – Factors to be considered in the establishment of an organization. Basic division of Functional activities – Methods of grouping activities – Typical patterns used – Use of organizational charts and manuals. Authority, relationship – Line function and staff – Basics of delegation of responsibility and authority. Centralization and decentralization of authority and the pros and cons of each. Span of control – Pros and cons of narrow and wide spans of control – Optimum span. Unit – III Communication – Traits of good communication – Formal and informal channel – Follow up – Standard indoctrination – Explaining why consultative direction links in the chain of command, MIS – Basics Co-ordination – Need for co-ordination – techniques of securing co-ordinations. Unit – IV Concept of control – Application of the process of control at different levels of management ( top, middle and first line ). Performance standards – Measurements of performance – Remedial action. An integrated control system in an organization.

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Unit – V Motivation – determination of behaviour- Employee as a “Total Person” – Primary incentives. Management by objectives – Management by exception – Decision making theory in management. References 1. Allen, L.A., Management and organization, McGraw Hill publishing co., ltd. 2. Chandrabose. D. Principles of Management and Administration PHI2002. 3. Hellriegel / Jackson / Solum, Management – A Competency based approach, Thomson, South Western. 4. Hannagan, Management concepts and practices, Macmillan India Ltd., 5. Koontz o’Dohnel, Principles of Management Mcgraw Hill publishing co., Ltd., 6. Prasad, I.M, Principles and practices of Management Sultanchand & Sons. 7. Peter Drucker, The practice of management – Hillied publications. 8. Prasad, I.M., Principles and practice of management Sultan Chand & Sons . 9. SathyaRaju,Management :Text & Cases,PHI ,2002. 10. Stoner :Management,6 th Edition,PHI,2002. 11. Robbins:Management,7th Edition,PHI,2002 12. Certo :Modern Management,9th Edition,PHI,2002.

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MBA 1002 QUANTITATIVE AND RESEARCH METHODS IN BUSINESS UNIT - I Probability – Rules of probability, Binomial, Poisson and Normal Distribution – their applications in business and industrial problems – Baye’s theorem and its applications Risk and uncertainty in decision making – minimax, maximin and regret criteria – Hurwitz and Laplace criteria in business decision making – Decision tree

UNIT – II Research meaning, scope and objectives – types of research and research design – Methods of data collection - Questionnaire design, interview, Scheduling – Scaling techniques – Nominal, Ordinal, ratio, interval -Sampling techniques and sample size determination for survey research Formulation of hypothesis – hypothesis testing UNIT III Data analysis-.. Editing and coding of data- Univariate, bivariate - Chi-Square test – Correlation and regression analysis – Single and two factor analysis of variance- Application of statistical tests – Parametric and non parametric and interpretation of test results. Multivariate analysis - Elementary Concepts of factor analysis, Multiple regression analysis, Discriminant analysis, Cluster analysis and Conjoint analysis in marketing problems – Stastical packages. UNIT IV Application of Differentiation and Integration, Maxima, minima, average cost, total cost, marginal revenue, average revenue, total revenue – Consumer Surplus and producer surplus UNIT V Research in business – Conducting investigation – Report writing – Academic and Business research reports – research format. References 1. Richard I Levin and David S. Rubin Statistics for Management. Pearson Education Asia 2002 2. David M. Levin, Simothy C Krehbiel and Mark L Berenson. Business Statistics – A first course Pearson Education Asia – 2002 3. Levin and Rubin, Statistics for Management – Prentice Hall of India 2001 7th Edition 4. Gupta S.P. and Gupta M.P. Business Statistics, New Delhi, Sultan Chand1997 5. Sharma J.K. Quantitative Techniques for Managerial Decision, Macmillan India Ltd, 2001 6. G.V. Shenoy and MAdan Port, Statistical methods in Business and Social Science, Macmillan India
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21 Jobs . Organisational Culture and climate. E. South Western. Hell Riegel.V Organisational structure and Design. Contemporary theories. Research Methods. Behavioral and contingency theories. 10. causes. 11. UNIT .A. Values and Introduction of Organisational Behaviour: Foundations of Individual Attitudes.III Group Dynamics -Group Behaviour. Trait. Wiley and Sons 1998. UNIT – II Motivation -Early theories. Slocum and Woodman. Organisational change and development.2001. Research Methods in Social Science. Thomson Learning. Learning. Akar and Day. 9. Organisation Behaviour. Management conflict. Motivation at work -Designing Motivating UNIT . Behavioral Analysis (T. Schindler. 8. types of conflict.IV Leadership – trait. New Delhi. UNIT . Work stress. Organisation Behaviour.7. Intergroup relations. Marketing Research. McGraw Hill 2. References 1. Business Research Methods. Power and Politics.I Behaviour . Organisational conflict. Kothari. Fred Luthans.).Personality. Communication and Group Decision making. Tata MaGraw Hill. Cooper. 9th Edition. Mory & Copper. Perception. Good & Hatt. Business Research Methods MBA 1003 ORGANISATIONAL BEHAVIOUR UNIT .

S. Psychological Dimensions of Organizational Behaviour. Organizational Behaviour. New Delhi. Human Relations and Organizational Behaviour. 2002. Mary Ann Von Glinow. Pearson Education. 22 . Mc Shane. Budgetary Control – Nature and Objective of budgetary control – Limitations.I Management Accounting – Meaning and purpose Financial Accounting – Preparation of Income statement and Balance Sheet – Interpretation and use of these statements by management. Prentice Hall 1995. Engle Wood Cliffs. MBA 1004 MANAGEMENT ACCOUNTING UNIT . 6. Hersey & Blanchard :Management of Organisational Behaviour. 4. UNIT .IV Marginal Costing – Cost volume – Profit relationship – Break – Even Analysis – Direct costing vs Absorption costing. Robbins..M. UNIT . Ratio Analysis and Funds Statement.PHI. R.II Capital Expenditure Evaluation – Capital budgetary concept – Methods – Limitations – Capital Expenditure control. Dwivdi. 5.8th Edition. Organizational Behaviour. Stephen P. 2002. 2nd Edition. B. 5th Edition. Tata McGraw Hill. 7.III Cost Accounting – Elements of cost – Cost of goods manufactured – Pricing of elements – Basis of allocation – Standard costing and variance analysis – Job and process costing. Staw. Mc Millan India Ltd. UNIT . 9th Edition. Steven L.3.

I The Scope and Methods of Managerial Economics.The Standard Accounting Publication Pvt. Approach to Managerial Decision Making and the theory of firm. India. Horngren. 2. Prentice Hall of India Pvt. Risk. Goyal.P.2002. MBA 1005 MANAGERIAL ECONOMICS UNIT . 2000. Managerial Accounting.R. Management Accounting. Batliboi. New Delhi. J. References 1.. Multivariate Optimization – Partial Derivatives. 6. Srinivasan N. 5th edition New Delhi. Principal of Management Accounting – Sahityabhavan.V Reporting to management – Uses of Accounting information in Managerial decision-making. Ltd. yr. I. Introduction to Management Accounting. India.M.1999. 1996. Hilton.B. by Lagrangion Multiplier Method. Double entry Book – Keeping . 5. Optimization Analysis. Vikas Publication. Antony. Robert N. Management Accounting Principles – D. Sundem ‘ Sralton.UNIT . Agra. Pandey. Optimization techniques: Total. Tareporevala Sons & Co. Man Mohan & S.N. Uncertainty and Probability Analysis. 4. Ronald N. 3. Contraint Optimization – by substitution. Tata McGraw Hill yr. Ltd.. yr. 23 . Average and Marginal Relationships. Ltd. Management Accounting Sterling Publications. 7. 3rd edition New Delhi.

Prentice Hall India Ltd. H.P. Tata McGraw Hill 1985. short run and long run cost functions. New Delhi. Paul A. Economics. Saving. Consumer Durable and Capital Goods.II Demand Analysis. New Delhi. Concepts in resource allocation.PHI. References 1. Cris Lewis. Craig Petersen. 4th Edition.V National Income and Product. 2001. General Equilibrium. 6. W. Managerial Economics. Asia. Pearson Education. break even analysis. Thomson. Advertising – Contribution of Economic Theory.IV Capital Budgeting – Capital Management and Financial Policy – Monopoly Policy – Restrive Agreements – Price Discrimination – Measurement of Economic Concentration – Policy against Monopoly and Restrictive Trade Practices. Maheswari : Manegerial Economics. Chopra. 1998. Pricing and output. 4th Edition. Consumption. Managerial Economics in a Global Economy. Managerial Economics.III Market Structure. Joel Dean. the theory of income determination. production functions. 4. Use of business indicators. cost analysis.2002 24 . Measuring the Economic Effects of Advertising UNIT . Demand forecasting for consumer. Investment.UNIT . Dominick Salvatore. and tools of analysis for demand forecasting.. UNIT . Tata McGraw Hill. Basic Concepts. 5. Samuelson and William D. 2001. O. Economics of size and capacity utilization. 2. 3. Input-Output Analysis. Managerial Economics. Methods of Determining Total Advertising Budget. Nordhans. cost-price output relations – Capital Investment Analysis. 2001. Cyclical Fluctuations of Advertising. Pricing – Objectives – Pricing Methods and Approaches Product Line Pricing – Differential Pricing. UNIT .

Industrial Disputes Act. Minimum Wages Act. 2. New Delhi 2001.D. Workmen’s Compensation Act.III Company Law Major principles – Types of companies – Memorandum & Articles of Association – Prospectus – Powers.V ESI Act. Duties & Liabilities of Directors Meetings. Payment of Gratuity Act 1972. Avtar Singh – Company Law 3. UNIT . Industrial Law – N. CPF ACT 1952. performance & discharge of contracts. References: 1.I Mercantile Law Contracts – Nature & Classification of contracts – consideration.. Kapoor 25 . 1971.II Sale of Goods Act Negotiable Instruments Act – Nature & requisites of negotiable instruments – Transfer of Negotiable Instruments – Holder in due course special rules for Cheques and Banks – Discharge of Negotiable Instruments. capacity. UNIT . (Only General Contracts) UNIT . Resolutions – Winding up UNIT . Employees Family Pension Scheme. Banking Law & Practice – Varshney 4.IV Industrial Law Factories Act.D. Kapoor – Elements of Mercantile Law – Sultan Chand & Co. N. Payment of Bonus Act. Banking Law & Practice – Tanner 5.MBA 1006 LEGAL SYSTEMS IN BUSINESS UNIT .

Assignment Method. Schatzman Advanced Business Communication.Penrose.. Informal report .Types.Order Letters . Minutes of Meeting . 3. Rasberry.Compiling a Press Release. etc.Rajendra Pal & J. Methodology and scope of Operations Research. 2. UNIT V Role of Technology in Communication: Fax.Letter of acceptance .Invitation to Interview.II PERT & CPM PERT – Determination Slack.Email .Formal Report.Testimonial. 6. 26 .Mary Ellen Guffey MBA 1008 APPLIED OPERATIONS RESEARCH UNIT .Agenda. Thill. UNIT II Advertisement . Insurance.Letter of Resignation .Video Conferencing – Internet.to. UNIT IV Face.Simon Collins Business Communication.Websites .Checklist for compiling reports . 5.Kinds of Business Letters: Enquiry and Reply .Dictaphone. & Agency Letters) . UNIT III Reports – Structure . CPM: Time Cost Optimization.S.Acknowledgement Offer Letter .Cell Phones – Intercom .Public Address System . Koralahalli Communication for Business – Shirley Taylor Business Communication Today. UNIT .Methods . Essentials of Business Communication.Sales Letters .MBA 1007 BUSINESS COMMUNICATION UNIT I Definition.I Background.Dealing with non payment problems (Collection Letters) – Complaints Circular Letters.Principles of effective communication .Body Language.Application Letters . Distribution method.Business Letter-Layout (Examples of banking.Role Play .face Communication: Basic skills and techniques for talking to people in business situation Telephonic conversation. MODI method. Reference books 1. Simplex method. Linear programming – Graphical method.Sales Letters.Bovee.Process and Product.Executive Summary – Comprehension . Myers Doing Business on the Internet. 4. Critical Path. Concept.Curriculum Vitae .

Operations Research.V Theory of Games – Strategies. Transfers. Job Description and Job Specification. Production Planning. Sweeney and Williams. Human Resources Planning: Long and Short term planning. Dismissal.IV Application of quantitative methods in Marketing. Sharma J. Disciplinary actions. Functions of Human Resources Management from Procurement to Separation: Placement. Operations Research – Hamdy A Taha. Macmillan India 2001. Human Resource Policies: Need.II Recruitment and selection: Purposes. Anderson. UNIT . 27 .I Introduction of Human Resources Management: Definition. UNIT . Reduction of recruitment costs. Inventory Control Replacement. Prevention of employee turnover. Prentice Hall of India 2000. Jr. Relative merits and demerits of the different methods. Selection Instruments. type and scope – Advantage for a written policy -Human Resources policies and work Culture. Job Analysis. Termination of Services: Resignation. Skills inventory. Ralph M. 2002. Quantitatic approaches to Decision making. 4. Objectives of Human Resources Management.UNIT . Quantitative Methods for Business. Importance of Human Resources.. Qualities of a good personnel manager – Evolution and growth of Personnel Management in India.K. Levis and Krikaptrik. types and methods of recruitment and selection. 2. 3. New Delhi. Quantitative Analysis for Management Barry Render. Paneerselvam. Stair. Exit Interviews. UNIT . 2002. Operations Research: Theory and Application. Promotions. Purchasing. Pearson Education Asia. – Use of models. Induction. Retrenchment and Voluntary Retirement Schemes. Thomson. 6. 5. Sequencing etc. MaGkahill – 1998. MBA 1009 HUMAN RESOURCES MANAGEMENT UNIT .III Queuing Theory by simulation method and by application of standard formulations. Personnel Search. PHI 2002. References 1.

correspondence. UNIT . critical incident method. the Human Side of Enterprise. MBO as a method of appraisal. Personnel Office Management: Functions of the office. UNIT . 2002. PHI. London. Flexible Work arrangements. 6. Managing Human Resources. 3. 7. Cost of Living Index and Calculation of Dearness Allowance. (1977). Work-stress: Causes and Consequences. PHI 2002. Perquisites. Performance Appraisal. Calculation of Wage. 2. Luis R. Management of Organizational Behaviour. Criteria for Promotions and job enrichment.IV Employee’s Safety and Health: Preventive approaches including health education. Cardy.. Gomez – Mejia. O & M in personnel departments. David B. Functions of the Time Office.Balkin and Robert L. 1986. Douglas McGregor. New Delhi. 5. Maintenance of Personnel records. Theory and Practice – AIMA VIKAS Management Series. Prioritizing Work Scheduling. 8th Ed. & R. Principles of Personnel Management – McGraw Hill. References 1. Edwin Flippo.III Performance Evaluation: Ranking. Audit of safety programs and safety training. Productivity – linked Bonus. Straus and Sayles. Bennet. Salary. Time waster. Wage and Salary Administration: Meanings. Human Resources Management – Pitman. Compensation Criteria. rating scales. 8. (1995). Beardwell and Len Holder.V Time Management: Importance of Time factor. Removing subjectivity from evaluation. Compensation Packages. Stress-Management programs. Graham H.. Rewards and Incentives: Financial and non-financial incentives. 28 . 4. Hersey and Blanchard. Job evaluation. Human Resource Management Macmillan India Ltd.T.UNIT . Managing Human Resources – Prentice Hall Inc.

Competitive Marketing Startegies. Mammoria.. UNIT . 14. 10. branding. UNIT .L. Blum M. Personnel – The Management of People at Work.EMarketing UNIT . M. Personnel Management – Himalayan Publishing Co. developing marketing mix.2002.III Buyer behaviour.9.PHI. William and Thayer.B. Decenzo/Robbins :Personnel / Human Resource Management. Market segementation. C. Marketing Research Process – Sales of forecasting – Techniques. targeting and positioning. Pattanayak : Human Resource Management.PHI. Analysis of macro and micro environment.C. Pricing – Pricing strategies and approaches. 12. Beach. packaging and labeling – New product Development and Product life cycle strategies. influencing factors on Consumer Behaviour – Buying situation – Buying decision process – Industrial buyer behaviour..IV Product policies – consumer and industrial product decisions. 11.2002. 13.II Strategic planning – Marketing Management process – Analysis marketing opportunities. New Delhi. selecting target consumers. 29 . New York. Marketing Research as an aid to marketing. Dale S. MBA 1010 MARKETING MANAGEMENT UNIT . Industrial Psychology and Social Functions. Training in Business and Industry – John Wiley and Sons.I Marketing Management Philosophies – What is marketing – The concepts of marketing.. Gehee.

Gony Armstrong. Marketing. 4. Philip Kotler. Marketing Management (Millennium ed. Plant location: Factories to be considered in plant location – choice of general region. Srinivasan : Case Studies in Marketing. References 1. yr. Mcgraw Hill. 3. 6th ed.V Distribution – Nature of channels – channel – decision. New York. retailing and wholesaling. Philip Kotler. 2nd edition. MBA 1011 PRODUCTION AND MATERIALS MANAGEMENT Objectives: The course is aimed at acquainting the student with the various activities involved in the production and the materials function and also to emphasize the process of decision. Ramasamy and S. yr. South Western Thompson learning.2002. 2001. UNIT . New Delhi.PHI . Namakumari.UNIT . 2. Sales promotions strategies.) New Delhi. 5.S.2002.. Marketing Management. Rajan Saxena. Training. Planning. Sales force decisions. Tata Mcgraw Hill Publishing Co. 7th edition. Compensation and Control Consumer protection – Awareness of consumer rights in the market place..I Production design: Process planning – plant capacity . Prentice Hall of India (P) Ltd. Selection. 7. Australia.. 2001. media selection. 30 .. Zikmundld’Amico. 6.2ND edition. MARKETING. particular community and site – Multiplant location decision – Plant location trends. Promotions – Advertising scope. Marketing an Introduction 11th ed. designing copy. Marketing Management. Implementation & control.. yr. 2002. Berkoviz Kerin Hontley Rudelivs. New Delhi.Ltd. Macmillan.capacity planning – make or buy decisions – Use of cross over chart for selection processes. yr. V. Pearson Education Asia.

JIT. Activating and Monitoring – Basic Inventory Models – Economic Order Quantity. John Oakland. ‘Production and Operations Management’ Macmillan India Ltd.K. adaptation of machine to man – Ergonomics – Working environment – Worker safety UNIT . Prpduction and Operations Management. UNIT – II Production and Inventory control: Basic types of production. Prentice Hall of India. Ebert . Everett E. Breakdown maintenance – Break-down time distribution – Maintenance cost balance – Procedure for maintenance. fractiondefectives and defects. Keith Locker.. Prentice Hall of India. Materials Management: Procedures. Scheduling. Alan Mulemann. Thomson Learning. Adam Jr & Ronald J. Store-Keeping and Warehousing Management. Intermittent. Quality Control: Purposes of inspection and quality control – Acceptance sampling by variables and attributes – Control charts for variables.Layout of facilities: Principles of a good layout – Layout factors – Basic types of layout – Service facilities – Principles of materials Handling – Materials handling equipment.V Dynamic Purchasing: Purchasing function – Selection of materials and vendors – Purchasing Organisation – Concept of value analysis. Implications for Supply chain Management. 4. UNIT . 3. 31 . Continuous – Routing. Economic Batch Quantity – Reorder point – Safety stock – Classification and codification of stock Classification and codification of stock – ABC classification – Procedure for stock control. References 1. Datta A. Text and Cases. UNIT – III Maintenance: Preventive Vs. Human Factors in Job-design: Consideration of Man and Machine in job – design. Batch. Gaither. Operations Management. 2. Materials Requirement Planning (MRP).IV Methods Analysis and Work Measurement:: Methods study procedures – The purpose of time study – Stop watch Time study – Performance rating – Allowance factors – Standard time – Work sampling technique. Total Quality Management.

Profitability and Solvency criteria. Prentice Hall of India. Chase. 9. Liquidity Management: Current assets management – Cash.. Gopalakrishnan. Mohanty. Nicholas J. Inventory. P. ‘Production and Operations Management’ Tata McGraw Hill.5. M. Materials Management: An Integrated Approach. Paneerselvam. Liquidity. UNIT – IV Long term Capital Management: Cost of Capital – Basic concepts. UNIT – II Financial Planning and Control – Break-even analysis – Operating Leverage – Profit Cost (and volume) Analysis. Joseph Monks. 6. ‘Advanced Operations Management’. Operations Management. UNIT – III Current Liabilities Management – Size and sources – Money Market – Banks – Regulation of working Capital Finance – Dehejia Committee – Tandon Committee – Chore Committee – Marathe Committee. 7. Budgetary control – Performance Budgeting – Zero base Budgeting. Richard B. & Sundaresan. McGraw Hill. Prentice Hall of India. Pearson Education. Aquilano and F. rational and assumptions – Cost of equity capital – Cost of debt – Cost of preference – Cost of retained earnings. Receivables. ‘Production and Operations Management’. 32 . UNIT – V Capital structure decision of the Firm – Compositions and sources of Long term funds – Financial leverage – Factors determining funds requirements. Robert Jacobs. MBA 1012 FINANCIAL MANAGEMENT UNIT – I Finance Function – Nature and scope – Its relationship with other functions – Finance organizationFinance Information System (FIS) Interpretation and analysis of Financial statements – Financial Forecasting – Actual proforma and model statements – Preparation and uses. 8.

6. Kretlow. PHI 2002.VAN HORNE.. Scoff. MBA 1013 COMPUTER LANGUAGES FOR MANAGEMENT UNIT – I Introduction to Programming Language – Generations of Computers and Computer Languages – Program development life cycle – Flow Charting – Disk Operating System and Window. New Delhi. Allahabad. 8. S. Financial Management – Vikas Publishing House Pve. Financial Management Principles and Application.. New Delhi – 2002 12th edition. P. 5. PANDEY.References 1.Ltd.M. JAMES C. Keown. Financial Management – Kimalaya Publishing House. Financial Management – An Analytical and Conceptual Approach – Chaitanya Publishing House.2002. 4. 3. Financial Management and Policy – Prentice Hall of India Pvt. 7.11th Edition. Ltd. Jr. Petty. UNIT – II PC – SOFTWARE packages – MS-word – Text Manipulations – Usages of spell check – Text Formating – Picture Insertion and alignment – Creation of documents using templates – Mail Merge Concepts – Accounting package.C.V. I. Van Horne : Fundamentals of Financial Management. KULKARNI. Thomson South West. PHI . Moyer McGuisan. “Contemporary 2. Financial Management – Theory and Practice – Tata McGraw – Hill Publishing Co. Ltd. Martin. PRASANNA CHANDRA. 33 . KUCHHAL.

Using Excel’s Built-in UNIT – IV Introduction to C – Data types. Practical 25% References 1. Schaum’s Outline Series. 2. BYRON GOTTFRIED – “Programming with C” Edn. TAXALI: “PC SOFTWARE” Tata McGraw Hill Publications. control statements. UNIT – V Pointers: Fundamentals – pointer declarations – Passing pointers to Functions – Structures and union – data files – Opening and Closing a Data file – Creating a Data file – Processing a Data file – Unformatted Data files-Internet Usage. USING MICROSOFT EXCEL 2000 QUE’S APPLICATION TOOLS Prentice Hall of India. 6. Theory 75%. 1998. RAJARAMAN “COMPUTER PROGRAMMING’C’ Prentice Hall of India New Delhi.K. R. V. Programming in C . 4. 3. 2000. – first edition. Data input and output. variables and arrays. 5. Declarations – Expression’s operators and statements. 34 . constants.UNIT – III MS-EXCEL – Worksheet Preparation – Constructing Excel Functions – Creating and Modifying charts. Formulas . preliminaries – the getchar ( ) – putchar ( ) – scanf ( ) – printf ( ) – gets ( ) – puts ( ) functions.2. SANJAY SAXENA: A first course in computers 2000 edition – Vikas Publishing House Pt. Ltd. functions and arrays. New Delhi.

Major and Minor policies: Supporting composite and contingency policies: Parameter of policy: Development of Business Policy: Swot Analysis: Elements of Business Policy: Implementation of Policy. 35 . Social Audit.IV Major Business Policies: Man Power planning.E.B. programmes. procedures and rules M. Capital Procurement and distribution. Rules and procedures: GPI policy: Appended implied and imposed policy: Oral and written Policies: control and review UNIT . Government Sector. UNIT . strategy alternatives. implementation. Policy Formulation: Objectives.III Business Policy and Corporate Strategy: How to make policy corporate strategy: Policies: Strategies and Tactices: Policies and procedures. Marketing Policies. Business Environment – Socio economic sector. Administration and Control of Policy: Communication System: Policy Implementation. The International Environment – Opportunities for International activities / Threats from International activities. Direction: Policy Formulation and Implementation: Consideration of change: Business Policy concepts./ M. considering strategy variations.B. Product Policies. UNIT . Financial Policies.V Corporate Strategy: Functions and importance. Social responsibility of Business / Indian Businessmen. UNIT .MBA 1014 BUSINESS POLICY AND STRATEGIC MANAGEMENT UNIT . Technology Sector.I Business as a social System/Economic System: Objective of Business.II Society and Business: Business ethics. The industry Environment – Customer Sector/Supplier Sector/Competitor Sector. Strategies. Production and Purchase Policies. Business Policy – Characteristics importance.O. Strategic choice. Business Policy in Various Economic Systems: Capitalist Economy: Economic System of Socialism and mixed Economic system. Different Types of policies: Classification.

output. Budhiraja SB and Athreya MB. Strategic Management. Transactions processing Information System. Christensen CR. Mamoria and Mamoria – Business planning and Policy. David Fred. Strategic Management. Systems Concept: System classification – System concept – System characteristics – The elements of systems. process. R. 3. Himalaya Publishing house – 1998. Lawrance. 7. Richdar Irwin 1987. 6. MBA 1015 MANAGEMENT INFORMATION SYSTEM & EDP UNIT – I The Organisation: Its Manager. Intelligence information system – The meaning and role of MIS. UNIT – II System Analysis and Design: The work of system analyst study – System design – Data Collection and Preparation – Detailed system design – Implementation – Evaluation and maintenance of MIS – Pitfalls in MIS development. Business Policy: Text and cases. Prentice Hall of India. 2. 2001. Strategic Management the Indian context. . Hitt. competitiveness and Globalization. Information system for managers. feed back control and boundary – System function and operations. Illinois. 1997. Srinivasan. Tata McGraw Hill 1996.McGraw Hill Intl 1998. Structure and activities – Introduction – The environment of organizations – Information flows – Information needs and sources of information – Types of management decisions and information need – Business and Technical Dimensions of information. Prentice Hall of India. 36 . Input. Jauch and William Blucck Business Policy and Strategic Mgt. 5. 2002. 4. Thomson.References 1. Cases in Strategic Management..

U. Computer Power: Source and selection: Computer purchase – Computer rental from the manufacturer – Computer lease from a third party – Acquisition of a used Computer – Computers Service Centers – Time Sharing Companies – Facilities Management Companies – The criterial for choice computer – System Selection – Acquiring a Small Business Computer – Source Selection. – I/O devices. 37 . Data Base System: Information as a resources – Meaning of Data Base – Components of Database – DBMS – Data Base Technology. Pearson Education. Operations data base/Managerial Database – Comparison of DBMS – Design Principles of data base – Data Base administration – Advantages and disadvantages of data base. Manual system – Computer system. 1999. Steven Alter.UNIT – III Functional Management Information System: Production information system – Marketing information system – Accounting Information System – Financial Information System – Personnel Information System. Laudon and Jane Price Laudon Management Information Systems – Managing the digital firm. Computer Software – Operating systems – Programming language – Application software. UNIT – V Enterprise Resource Planning and Customer Relationship Management. James A O’Brein Management Information System Tata Mcgraw Hill New Delhi. Interrelationship of Functional Management Information Systems. References 1. 3. Kenneth C. 2. Information Systems – A Management Perspective Addison Wesley 1999.P. UNIT –IV Fundamentals of Computer Systems: General characteristics of Computer Information System: The importance of Computer – Types of Computers – Information systems – C. Asia 2002 PHI.

Principles of Information Systems – A Managerial Approach. Information System for Modern Management. 38 . CRM at the Seed of Light. Thomson Learning 2001. New Delhi. 13. International Marketing Environment: Factors/Dimensions influencing International Marketing – Controllable and Uncontrollable factors in International Marketing. 14. 1997. Information technology for Management making connections for strategic advantage. Kendall & Kendall Systems Analysis and Design Prentice Hall of India fifth edition. 5. Structure and Development. Kristin Anderson. Goyal DP. McGraw-Hill editions MBA 1040 INTERNATIONAL MARKETING UNIT . Hammer. 10. 12. Murdich & Ron. Macmillan. PHI.I Framework of International Marketing: Scope of International Marketing – International Marketing vs Domestic Marketing – Trade Barriers such as Tariff and Non-Tariff Barriers – Transition from Domestic to International Business – Pre-export behaviour – Motivation to export – Special difficulties in International Marketing – Advantages or importance of International Marketing – Balance of Trade and Balance of Payments. 8. Micheal and Jamts Chamby Reengineering the Corporation. John Wiley 1999. Alexix Countdown 2000. Sadagopan Management Information Systems – Prentice Hall of India New Delhi 2002. CRM Tata McGraw Hill edition. Leon. Greenberg. McGraw Hill 1974.4. 6. 11. Gordon B. Reynolds. Tata McGraw. 7. Management Information Systems. 2000. Ralph M. 9. Turban Mc Lean and Wetherbe. 2002. Stair and George W. S. Davis Management Information System: Conceptual Foundations.

39 . Export Regulations: Procedure for export of goods – Quality control and Pre-shipment Inspection – Excise Clearance – Customs Clearance – Port Formalities – Exchange Regulations for Export – Role of Clearing and Forwarding Agents. World Trade in Services – Counter Trade – World Commodity Markets and Commodity Agreements. International Finance Corporation – Multinational Investment Guarantee Agency (MIGA). International Trade Liberalization: General Agreement on Tariff and Trade (GATT) – World Trade Organization (WTO) – GATS – UNCTAD – Trade Blocks: Customs Union – EU – Intra – African Trade: Preferential Trade Area (PTA) – European Free Trade Area (EFTA) – Central American Common Market (CACM) – Latin American Free Trade Association (LAFTA) – North American Free Trade Agreement (NAFTA) – Association of South East Asian Nations (ASEAN) – CARICOM – GSTP – GSP – SAPTA – Indian Ocean RIM initiative – BIM ST – EC – World Bank. UNIT .III International Sales Contract: Major Laws – INCO Terms – Standard clauses of International sales Contract – Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes. Procedure for Executing an Export Order – Export and Import Documentation.IV India’s Foreign Trade: Recent Tends in India’s Foreign Trade – India’s Commercial Relations and Trade Agreements with other countries – Institutional Infrastructure for Export Promotion in India – Export Assistance – Export Finance – Export Processing Zones (EPZs) – Special Economic Zones (SEZs) – Exports by Air.UNIT . Export Packing – Containerisation – World Shipping – Liners and Tramps – Dry ports. IMF.Role of EXIM Bank of India – Role of Commodity Boards – Role of State Trading Agencies in Foreign Trade – STC. Post and Sea – Small Scale Industries (SSI) and Exports – Role of ECGC . International Marketing Decision: Marketing Decision – Market Selection Decision – Market Entry Decision – Marketing Mix Decision. MMTC. International Marketing Research: Marketing Information System – Market Research – Marketing Research – Methodology for Marketing Research – International Research Strategy – Desk Research and Filed Research – Market Oriented Information – International Marketing Intelligence – Competitive Intelligence.II Product Policy – International Product Life Cycle – Export Pricing. UNIT . etc.

Government of India issued from time to time. 8. M.Project Exports – Joint Ventures. Annual Report of the Department of Commerce. John D. UNIT .L. 5. Marine Insurance and Overseas Marketing. Overview of Export – Import Policy of India – Basic Objectives. Sampangi – a) ABC of Export Marketing and b) International Trade 4. 3. Export Payment – Different Modes of Payment and Letters of Credit. Globalisation and Role of Multinational Enterprises (MNEs). R. Francis Cherunilam – International Marketing. 40 . Economic Survey of India issued from time to time. Export and Import Policy of Government of India issued from time to time.V World Trade and India. Role and Functions of Export Promotion Councils. Ministry of Commerce and Industry. Horn – International Trade Principles and Practices. Varshney and B. Radebaugh – International Business 6. 2. Daniels and Lee H. Paul V. 7. Bhattacharya – International Marketing Management. Reference Books: 1.

“Total Quality Management”. 41 . NyChapman and Hall Pub. H. “Making Quality Happen. “Total Quality Management : Mc Graw-Hill Pub 4.Dahigaard Jens J. Roy.MBA 1041 TOTAL QUALITY MANAGEMENT Unit I Introduction to Quality Control – Quality and Cost Considerations – Statistics and its applications in Quality Control – Sampling Inspection in Engineering Manufacture – Unit II Statistical and Quality Control by the use of Control Charts – Methods of Inspection and Quality Appraisal – Reliability Engineering – Value Engineering and Value Analysis. 2. Six steps to Total Quality Management” McGraw-Hill. “Fundamental of Total Quality Management” Bross Chapman & Hall. Quality Control. 1998. “Total Quality Management – Strategies and Techniques Proven”.. Arnold. “Total Quality Management : A Cross Functional Perspective”. 1999. 1991 6.. 1991. Rao. Wiley & Sons. Reference Books: 1. Kristensen K. 2001 3. 2002 7. Stephen and Weimerskirch. New Age International Private Ltd. 5. 2002 8. Juran. Mohit Publications. Pearson Education. Joseph M. Chris (editor) Total Quality Management : The Key to Business Success”. George. Tata McGRaw Hill. London. Unit III Theory of Sampling Inspection – Standard Tolerancing ABC Analysis – Defect Diagnosis and Prevention Unit IV Recent Technique for Quality Improvement – Zero Defect – A Quality Motivation Techniques – Quality Management system and Total Unit V Selection of ISO and Model and Implementation of ISO 900 Human Resources Development and Quality Circles – Environmental Management System and Total Quality Control... Jain. “Quality Control And Total Quality Management”.. Fox.Kanji Gopal K. Besterfield.Lal “Total Quality Management: A Practical Approach”. Hakes. Ashok.

4. Learning personality and self concept. 3. McGraw Hill.Individual Determinants of consumer Behaviour –motivation and Involvement. Purchasing. Family. Joseph Hair. : Models of consumer behaviour. analysis and reporting of data. Unit II Marketing research Procedure – Secondary and Primary methods of data collection. Questionnaire construction procedure. Personal influence and opinion leadership.Marketing Research. Post purchase behaviour. – Prentice & Hand of India. MaGraw Hill. Social class. market segmentation for understanding consumers. Attitude theories and change. Social Groups. advertising. Unit IV Environmental Influences on Consumer: Culture. Information processing. Donald Tull & Del Hawkins – Marketing Research: Management & Method. Kinnear & Taylor . Unit III Application of marketing research – motivation. 42 . David Luck & Ronald Rubin – Marketing Research. Unit V Consumer decision processes – Problem recognition. product and sales control. Application of sampling techniques. descriptive and conclusive. Search and evaluation. 2. Robert Bush & David Ortinau .Marketing Research. Naresh K. References Marketing Research 1.MBA 1016 MARKETING RESEARCH & CONSUMER BEHAVIOUR Unit I Nature and scope of Marketing Research – Marketing Research as an aid to marketing decision making – Scientific method – Research designs – Exploratory.

Machinery for settling of disputes. 2002. Strikes. Black Well. James F. Layout and Retrenchment codes of discipline. Consumer Behaviour 1. Pearson Education. Thomson South Western. Michael R. Roger D. 6. 5. 43 . Lock-outs. 2002. Labour management co-operation. Paul Green. 6. Grievance procedure. Mediation. Arbitration and Adjudication. Engel – Consumer Behaviour. cause of industrial disputes. Della Bitta – consumer Behaviour. importance and means. Solomon – Consumer Behaviour: Buying. 2002. Pearson Education Asia. Leon G. Nargundkar . Loudon & Albert J. Malhotra .Marketing Research – Tata MaGraw Hill. Application on Psychology to industrial relations. 1998. 7. Mower & Michael Minor – Consumer Behaviour. Tata McGraw Hill. Worker’s participation in management. Miniard. Schiffman & Leslie Lazar Kanuk – Consumer Behaviour. Donald Tull & Gerald Albaum – Research for Marketing Decision. 2002. MBA 1017 INDUSTRIAL AND LABOUR RELATIONS Unit I Industrial Relations: The changing concepts of Industrial relations. Conciliation. Factors affecting employee stability. Naresh K. Unit II Industrial Harmony and Conflict: Harmonious relations in industry. Prentice Hall. Prentice & Hall of India. 2001. 4. Paul W. 3. 2002. Having and Being.Marketing Research – Pearson Education India. 2. John C. Negotiation.5. David J. Frank Kardes – Consumer Behaviour and Managerial Decision Making. Prentice Hall of India. 2002.

2000 6. social and political conditions leading to the development of trade unionism. New Delhi.L.Vikas Publishing House (P) Ltd..S Human Relations 7 Organisational Behaviour. Tripartite Machinery: At the center and in the states.2001 44 .Nair. Macmillan India Ltd. Methods and tactics. 3. Unit V Collective Bargaining: Meaning. Srivastava. Social responsibilities. Scope. N.. Legislation.Unit III Labour Relations: Changing concept of management labour relations. limitation of management prerogatives increasing labour responsibility in productivity. – Its functions and role in labour movement – Industrial health and safety. development of the idea of social justice. Finances and Membership. Administrations of collective bargaining agreements. Welfare.Response Books. Majority and Minority unions.O.Chand. Himalaya Publishing House.Lata Nair. Pylee. Joint consultation in India.1995 4.1997. 2. Unit IV Trade Unions: Trade Unions and their growth. Statute laws. economic. Mamoria C. Aim and objectives of trade unions. Subject matter and parties.G.B and Sathish Mamoria.S. Problems and Role of Indian Trade Unions: Recognition and leadership. Political activities.M.2001 5.S.V and Simon George .R.Globalisation and Labour Mangement Relations.Venkata Ratnam.New Delhi. Compulsory versus free membership. Theories of trade unionism.Industrial Relations and Labour Laws. References: 1.Personnel Management and Industrial Relations.Vikas .Industrial Relations and Personnel Management . Attitude of trade unions and management.1998. Fair and unfair labour practice.Dynamics of Industrial Relations. Dwivedi. Tripartite conventions.4TH edition. Structure and governing of trade unions. C. positive role in economic and social development. Joint Consultation: Principal types. Industrial legislations. I.New Delhi.

Derivatives – Futures and Options Unit V Foreign Collaboration – Business Ventures Abroad. IRWIN Ic. Unit III Capital Markets – Fiscal Policies.. Financial Management Theory and Practice – McGraw Hill. Ltd. Financial Management – Allyns Bacond Inc. Role of Financial Institution. New Delhi. KULKARNI.. Boston. Unit II Investment Decision : Investment Analysis – Risk Analysis Probability Approach. 2) PRASSANNA CHANDRA.M. 6) S.C. International Financial Institutions & Multinational Corporations. Inflation and Financial Decisions. 45 Tata .Dividend Policies – Walter Model – Gordon Model – Payment Ration divided as a residual payment – M. HOMEWOOD III RICHARD D.K. JOHNSON. VAN HORNE. Business Failures. Unit IV Lease Financing. irrelevance Doctrine. Consolidations and liquidation. 3) S.Valuation of the Firm – Dividend Valuation Model .PHI 2002. KUCHHAL. Corporate Finance – Himalaya Publishing House. Corporate Finance – Chaitanya Publishing House. Financial Management and Control – Mc. Mergers. 5) ROBERT W.MBA 1018 CORPORATE FINANCE Unit I Corporate Finance – Nature and Scope.Millan 7) SOLOMONS D. CHAKRABORTY. Mutual Funds. Financial Management Policy – Prentice Hall of India Pvt. 8) Pike & Neale : Corporate Finance & Investments . 4) P. Government Regulations affecting Capital Market – Role of SEBI – Stock Markets.2nd Edition. Venture Capital.V. Reference Books: 1) JAMES C. Divisional Performance: Measurement and Control. .

K. McGraw Hill. Anmol Publications. New Delhi. market segmentation and target audience – Message and copy development. Economics and Social Relevance. Frank Jefkins. 2000. Consumer and sales channel oriented – planning. Advertising Management. 3. Advertising. budgeting and implementing and controlling campaigns. Batra. Unit IV Sales Promotion: Why and When Sales promotion activities. Belch. objectives. Prentice Hall of India. Roderick White. International Financial Management – Text and Cases. R. Myers & Aaker. Unit III Implementing the programme coordination and control – Adverting agencies – Organization and operation. 2. V.P. Advertising. References 1. Advertising and Promotion. Financial Management – theory Concepts and Problems. Unit V Control: Measurement of effectiveness – Ethics. 10) Bhalla. 2001. 2002. planning and scheduling – Web Advertising – Integrated programme and budget planning. task and process. Tata McGraw Hill. Galgotia.9) Rustogi. selection. 46 . Unit II Mass Media. MBA 1019 ADVERTISING MANAGEMENT AND SALES PROMOTION Unit I Advertising: Advertising. Macmillan India Ltd. New Delhi 2001.

tools and methods of selection.. Thomson Learning. 2002.Allocation of field sales resources. Semenik. 7. 47 . Unit III Sales forecasting – Methods and procedural steps in forecasting . Man power planning – tasks. Evaluation of performance and control. Bunett & Moriarty. Promotion and integrated marketing communication. O Guinn. MBA 1020 SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT UnitI Organisation Frame work of the Field Sales Force: Types and methods of Field Sales Organisation – Career in Field Sales Management. concept of strategies and tactics. Thomson Learning.4. 2001. Design sales territories. methods and the selection system. Prentice Hall of India. recruiting. Advertising – Principles and Practice. Salesmanship – Sales positions – Theories of Selling – Understanding consumer behaviour. types of sales quotas. Sales quotas. Prentice – Hall of India. check on training and staffing programmes. 5. its purpose and types. qualification. Motivational and compensation procedures for sales force – method of financial incentives and its purpose – Designing a compensation plan. Wells . Operating Environment for field sales force. procedure for designing – Determining manpower requirements. its purpose and managerial evaluation. Sales Audit and Analysis – Control of sales efforts and costs. Unit II Information and Planning: Qualities and role-Hierarchy of objectives and goals. Web Advertising and Marketing. Field Sales Manager –His tasks and responsibilities – Relation with Salesman and relationships with Top Management – Coordinating and controlling the marketing mix. Unit IV Staffing – responsibilities.Sales Budgeting . Kueglar Jr. skill. 6. Advertising. Development of sales performance standards – Relationships of performance standards to sales development function.

Assessment of Portfolio performance and portfolio revision Reference Books: 1. New York.Mutual Funds.J. Sales Management: Concept and Cases. MBA 1021 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Unit I Security Analysis – Valuation and Return -Evaluation of Fixed Income Securities.. Dealer functions at Wholesale and retail level. Macmillan. Mathew M. Dalrymple.. 4. 48 .Utility Analysis . Dealer Network: Role of middlemen/dealer in marketing and distribution. Unit II Fundamental Analysis – Risk and Return sources of Risk – Dividend Policy and valuation – Leverage and valuation. determining optimum mode of transport – Organisation... Appointment. The Stock Exchange and Investment Analysis. Macmillan 1998. Selection. Still RR and Condiff Govoni.Investment Decisions under uncertainty . Unit III Evaluation of Securities – Objectives and Principles. Strategic plan of network – Location. 3. BREARLY R. Jaipur. Professional Sales Management. John Wiley 1989. Unit IV Derivatives – Futures and Options – Trading in Derivatives.. concept Practices and Cases. (1998). Prentice Hall of India 2002.E. Prentice Hall. Security Analysis and Portfolio Management. BOLTON S. BRISTON R.Investment preference under policies . Sales Management and Sales Promotion RBSA Publications. 3. 7. Ask and Listen’. Johnson Sales Management. Unit V Portfolio Analysis – Selection and Management . 5.Security price movements – Market Hypotheses – Behaviour of stock prices.Evaluation of Ordinary Shares. Das Gupta.J. McGraw Hill 1986. procedures and documentation. 2002.Individual Investors . New York. Transport and Handling: Economic of transportation. References 1. Sales Management: Prentice Hall of India 2002.Unit V Role of distribution in the marketing mix Role and Functions. 2. Kelley Robertson. Security Prices in a Competitive Market.A. machines. 6. 1992. and Termination of dealers. Selling and Sales Management. Anderson R. Technical Analysis . Morale and Motivation. In the Indian Perspective. 2. Geoffrey Lancarter and David Jobber. ‘Stop. 8. Sales Management.

4. Portfolio Theory and Capital Markets. Portfolio Management.L. S. SMITH K. V. Delhi. G K & Gupta. Bharat Law House. COHEN J. SMITH K. 12.K. Allahabad.. Allahabad. New Delhi. Bhagawati Prasad – Income Tax Law and Practice Viswa Prakashan. E. and D. (ed. Security Analysis and Portfolio Management.V. References 1. Iyengar.B. 2003. profits and gains of Business of profession. Latest Edition. Income from house property. Chand & Company Ltd. Unit IV Set off and carry forward of losses – clubbing provisions and their implications. B. Lal – Direct Taxes Practice and Planning Konark Publishers Private Ltd. GRAHAM E. Sampat Law of Income Tax. Portfolio Selection – Efficient Diversification of Investment – Yale University. A C. Unit III Deductions to be made in computing total income – Resales and Reliefs of Income tax – Taxation of Non-Residents. 49 . Investment Management. Latest Edition.B. 2. DOOD D.. Bhalla. 9. 10. New Delhi.B. 3.F.. Unit II Heads of Income – Salaries. Unit V Assessment of Trusts and Assessment of companies – Deemed income under MAT Scheme – Tax on income by UTI or Mutual fund – Venture Capital Company / Venture Capital Funds. MARKOWITZ H. 11. I & II. DEVINE S. Investment Analysis and Portfolio Management. 5. 1981. JORDAN.E.V. Security Analysis Principles & Techniques (4th Edition) 7.J. Ravi Systematic Approach to Income Tax. Ahuja.) Financial Analysis – Handbook Vol. Essentials of Investment. 8. 1999. ZIMBARG and A.. Bharat Law House. MBA 1022 TAX MANAGEMENT Unit I Income Tax Law – Scheme of Taxation – important concepts – method of Accounting – scope of Total income & Residential status – Tax free incomes. capital gains and Income from other sources. and R.4. and COTTLE S. 6. FISHER D.K. ZEIKEL. SHARPE W. EITEMAN..N.

Financial Analysis. N. Process.M. Unit . Direct Taxes: Law and Practice. H P.1 Control and Launch cycle. Introduction 1. 1.4 Product use. MBA 1023 NEW PRODUCT STRATEGY AND MANAGEMENT Unit – I Overview and Preparation 1. 1985.3 Product.2.1 The Concept Evaluation System 3. 50 . Delhi. 6. 3. Oriental Law House. Bombay.1-3. New Delhi. 1986. E A. testing. Income Tax.1. Promotion. Vol. Strategy.2 Charts and Pre-screening. Strategic Planning for the new Products. Handbook of Corporate Tax Planning. J B and Palkhivala. Singhania. and people. Tripathi. Taxman. 7. New Delhi. 2. 3.3 Attribute Analysis.2 Concept Generation: The Problem / Solution Route. V K. Protocol and Prototype testing 3.2 Marketing plan.. Unit – IV Commercialization 4. Ranina.5. NA. 2. 4. Price and Distribution.III Concept Evaluation 3. Srinivas.3 Screening. Kanga.3. 2nd ed. Tata McGraw Hill. Corporate Taxation: A Handbook.5 Market-testing. Unit – II Concept Generation 2. The New Product Process. 1991. 4.1 Concept Generation: Approaches.

7. yr 2002. Hailser and Nilel Trilesh Dholakia..4 Post-Launch Tracking and Control. Product Management. 51 . (P) Ltd. 4. New Product Development – Oxford & IBH Publishing Co. Benedetto New Product Management 7th ed.3 The future of New Product Management. 2002. Russell S. Mascrenhas/ S. References 1. 2000. Donald R.. Merle Crawford. 5. 2000. Urban. Inc. Lehnann.1 Managing the product and product line.. Macmillan India Pvt. William L. Mcgraw Hill. Essential of New Product Management. New Delhi. 2.J. 3rd ed. New Jersey.5 Brand Management Unit – V Organizing and Control of the New Product Function. Tata Mcgraw hill.R. Pessemier. Debashis Pati – Branding concepts and process. Ramanuj Mazumdar.J. Moore & Edgar A. Product Management in India 2nd ed.. Oswald A. 5. 6. Product Planning & Management. 4. Ltd.4. 3. Glen L. New York – Mcgraw Hill Inc. Prentice Hall. Winer. 5. Anthony D. New Delhi. Englewood Chiffs. 5..2 Managing Innovation and new product development. Prentice Hall – yr. Illinois. J. yr.

4. 4. Business Marketing Planning: Strategic Perspective.4. Segmenting the organizational Market. UNIT – III Assessing Marketing Opportunities: 3. Managing the Business Product Line.5. 4. 3. The Industrial Market: Perspective on the organization buyer.2. UNIT – II Organizational Buying Process: 2. 4. Business Pricing Function.2.1Business Marketing Intelligences 3. 2. Business Marketing Channels.1.3.6. Advertising Sales Promotion and Personal Selling Function. 52 . Organizational Buying Behaviour. Controlling Industrial Marketing Strategy.2. A Business Marketing perspective.2. 4.MBA 1024 INDUSTRIAL MARKETING UNIT – I The Environment of Industrial Marketing: 1.1. 1. Organizational Demand Analysis: Measuring Market Potential and Sales Forecasting. Dimensions of Organizational Buying.3. UNIT – IV Business Marketing Strategy: 4.1.

Robert & Reeder. FOCUS DBASE IV etc. Michael D Hutt and Speech T. 5. Industrial Marketing Management. Network and Relational Models – Normalisation Boyce Codd Normal Form. 4. UNIT – III Effective Design of Forms and reports – Form layout – Creating forms – Graphical objects – reports – Procedural language on forms – Programs to retrieve and save data – Error handling.3. 5. Business Marketing. Macmillan India Ltd. 5. Choosing your CRM strategy. Managing your customer service/sales profile. Reeder. Prentice Hall of India Ltd. Anderson. Customer Relationship Management.UNIT – V Customer Relationship Management: 5. Brierty and Betty H. Daragh O Reilly and Julian J Gibas. UNIT – IV Introduction to various types of software IDMAS-IMS-PC.4. McGraw Hill. References 1. Managing Relationships through conflict. 3.2.1. 5. 53 . Robert Dwyer F. Tata McGraw Hill. Industrial Marketing: Analysis Planning and control. The Dryden Press. Building Buyer Relationships. Edward G. 2.V. MBA 1025 DATA BASE MANAGEMENT SYSTEMS UNIT – I Data models – Conceptual Data Modeling – E-R Diagrams – Hierarchical. recovery.. UNIT – II Query Processing and concurrency Management – Strategies – Representation – Transformation – Relations – Improvements – Concurrent transaction – Controls – Atomicity. Tools for capturing customer information.

EDWARD JONES. Using Dbase III – McGraw Hill.2002. References 1. FRED R MCFADDEN AND JAFFREY A HOEFFE. 5. MARTIN. Gary W Hansen and James V. Database Management – McGraw Hill Book Company. 54 . Bipin C. 10. New Delhi. 8. HENRY E KORTH AND ABRAHAM SILBERSEHATZ Database System Concepts – McGraw Hill Book Company. Desai an Introduction to Database Systems Galgotia Publications 1996. DAVID KRUGLINSKI. 6. 7. OSBORNE. Paneerselvam :Database Management Systems. 11. 2. Database Management – The Benefits / Cummings Publishing Company.PHI.Unit – V Database Integrity and security – database operation and DBMS Selection and Acquisition – Examples and Case Studies. Database Management – Prentice Hall of India. EVEREST. Data Management System McGraw Hill Publication. 9. GINWWLEDERHOLD Database Design – McGraw Hill International Book Company. OSBORNE. GODEON C. 3. SHGIRLEY NEAL AND KENNETH LC TRUNIK Database Management Systems in Business – Prentice Hall of India (P) Ltd. Hansen Database Management and Design Prentice Hall 1996. 4.

The Essence of Marketing New Delhi. Ltd. 2nd edn. yr 1997. Essentials of Service Marketing. Promotion of service and placing of distribution methods for services. hotels and tourism Professional Service . Additional dimension in services marketing – People. Tata Mcgraw Hill Publishing Co. Chistopher lovelock. External communication to the customers – The promise versus delivery gap – Developing appropriate and effective communication about service quality. Building buyer Relationship. yr. Bateson..Health Service -Hospitality Services including travel. 55 .MBA 1026 SERVICES MARKETING Unit –I Marketing Services Introduction Growth of the service sector. Services Marketing.M. New Delhi Himalaya Publishing House. 5. 3. 6. S. Macmillan India Ltd. Douglas Hoffman.2001. The concept of service. 4.Educational Services. Jha. blueprinting. Unit – III Effective Management of Service Marketing Marketing Demand and Supply through capacity planning and segmentation – Internal marketing of Services – External versus Internal orientation of service strategy. Zeithmal & Mary JoBitner. 2001. Thomson – South Western yr. Strategies and tactics. building service aspirations. physical evidence and process. using technology developing. factors and solutions – The service performance gap – Key factors and strategies for closing the gap. K. Factors and Techniques to resolve this gap Customer Relationship Management. Services Marketing. Pearson Education Asia. Valarie A. E. Services Marketing. yr.. References 1. Julian J.Public Utility Services . Unit – IV Delivering Quality Service Causes of Service – Quality gaps.2002. Helen Woodroffe – Services Marketing. 2000. Gaps in Services – Quality standards. Unit – V Marketing of Service with Special Reference Financial Services . Mcmillan India Ltd. 1998. Adrhian Payne. Prentice Hall of India Pvt. 7. Unit – II Marketing Mix in Service Marketing The Seven Ps: Product decision. New Delhi. The customer expectations versus perceived service gap. John.. Characteristics of Service – Classification of service – Designing of the service.Gibars.G. Pricing. 2. human resources. 4th edn.

MBA 1027 SYSTEM ANALYSIS AND DESIGN UNIT – I Introduction to System Analysis and Design Scope and Functions of a System Analysis – What is system analysis and design – categories of Information Systems – role of Information System – Systems and their interdependencies – Classical Systems – System Development Life Cycle – Introduction to Structured Methodologies – Prototyping – Preliminary Investigation – testing Project Feasibility. and Dialogue strategies – Data Entry Dialogue. interface etc.II Structured Analysis Development Strategies Purpose – Steps involved in use of Prototypes – Tools for Prototyping. UNIT – III Design of Input and Control Objectives of input Design – Data capture guidelines – Input validation – Design of ONLINE DIALOGUE – Purpose and definition of on line. Prototype strategies. UNIT . UNIT – V Analysis and Design of Prototype Information System for: (1) Marketing Function (2) Finance and Accounting Function (3) Production and Manufacturing Function (4) Personnel Function. Designing dialogue. 56 . Computer Aided Systems Tools Role of Tools – Categories of tools – CASE .Design of Computers outputs – ways of presenting information – Designing of Printed outputs – Designing visual Designing visual Display Units. UNIT –IV Managing System Implementation Training – Conversion Methods – Post Implementation – review – Auditing Hardware and Software Selection: Overall Economic Analysis.

References 1. Misconcepts and Design – Prentice Hall of India. Prentice Hall of India. Analysis and Design of Information Systems – Prentice Hall of India (P) Ltd. 7. New Delhi. 5. Integration and Command Processing – Model Packages. 57 . New Delhi. MBA 1028 DECISION SUPPORT SYSTEM Unit I Decision concept – Steps – Decision Support System – Components – Characteristics – Classifications and Applications. 8. MURCLICK. 3.S. Analysis and design of Information System McGraw Hill International Edition. Model Base Management System – Model Execution. 4. System Analysis and Design – Galgotia Publicaiton.RAJARAMAN. PARKEN. 2. IGOR HAWRYSZKIEWYCZ – Systems Analysis and Design – Fourth Edition – Prentice Hall of India. New Delhi. AWARD. MARVN GURE and J. V. SENN.. C. R. KENNETH E KENDALL – JULIE E KENDALL – System Analysis and Design Fifth Edition. 2002. Unit II Model Management: Model – Modeling Process – Types of Models – Optimization – Simulation – Heuristic: Descriptive – Predictive Model Base – Modeling Languages – Model Directory.G. New Delhi. 6. JAMES A. STUBBE Elements of System Analysis Galgotia Book Source Publication. Management Information System – McGraw Hill Book Co. 2002.

Business Support System – Prentice Hall of India Pvt. International Edition. 5. New Delhi 1996. 4. New Delhi 1999. Janakriaman K. Lofti. 3. Unit V Development of Decision Support System: Development Process – Software and Hardware.Data Management System –DBMS as DSS Development Tool. Janakiraman and Sarukesi. Unit IV Dialog Management: User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural language processing – Speech Recognition and Understanding – Issues in User interface. Decision Support System Decision and Management – McGraw Hill Inc. V. 1995. Efraim Turbain. Maraks. Decision Support and Export System – Prentice Hall International Edition. References 1. Delhi.Unit III Data Management System: Data Base – Sources of Data – Data Directory – Data Structure and Data Base languages – Query facility . Ltd. 2. 1998. Decision Support System – Prentice Hall International Paperback Edition. Data Acquisition – Model Acquisition – Dialog development – Integration – Testing and Validation – Training and Implementation.S. Englewood Clifts. Sarukesi – Decision Support Systems Prentice Hall of India 2002. 58 .

59 . 2. Frontiers of Electronic Commerce. Kalakota & Whinston. TCP HTTP. David King H Michael Chung Electronic Commerce A Managerial Perspective. Industry. Contract Law for E-Business – Warranties and New products – Cyber law issues – Interpole – consumer protection. Unit – II Principles – Potential – Data warehousing – Application of Ecommerce in different sector – Service. Efraim Turbon.MBA 1029 E-BUSINESS TECHNOLOGY & MANAGEMENT Unit – I Introduction to worldwide web – Intelligent Web designing – Software tools – IP. Nabil R Adam Oktay Dogramaci. HTML. Pearson Education Asia 2001. Unit – III Business Model – E-Marketing – Intelligent Agents – Economics in Ecommerce – Equilibrium price – Supply Chain Management. Domestic – Multidisciplinary approach to Ecommerce. Jae Lee. Addition Wesley 2001. Unit –V Ecommerce in Indian Context – Mobile commerce – Case study. Customer relation Management. Unit – IV E-Security – Security protocols – How sites are hacked – Internet Governance – Firewall – Legal Issues – Software Intellectual Property Law. Cryptography – consumer Interface Technologies – OALP and Data Mining. Aryya Gangopadhyay and Yelena Yesha Electronic Commerce Amazon 1999. References 1. 3.

Marilyn Greenstein Todd M Feinman – Electronic Commerce – TMH 9. 11. etc. Greenstein Firsman. 6. etc. FIISs. etc. Joseph E-Commerce A Managerial Perspective Prentice Hall of India. Advertising consultants.4. Nabil R Adam and Oktay Dogramaci Electronic Commerce and International Taxation. SERA. 8. ..Relation with stock exchanges. Issue Marketing – Advertising strategies – Brokers and Investors. MBA 1030 MERCHANT BANKING AND FINANCIAL SERVICES Unit I Merchant Banking in India – An overview – Recent developments and challenges ahead – Institutional Structure – Functions of Merchant Banking. Charless Trepper E-Commerce Strategies Tata McGraw Hill 1999. Awad Electronic Commerce From vision to fulfillment Prentice Hall of India. 12.. brokers. 7. Unit II Legal & Regulatory Framework and relevant Provisions of Companies Act. Unit III Issue Management – Appraisal of projects.. . Electronic commerce Tata McGraw Hill 1999. Designing capital structure and instruments – Issue pricing – Preparation of prospectus – Offer for sale – Selection of Bankers.T.Role of Registrars – underwriting arrangements. etc. Panneerselvam R – Database Management Systems – Prentice Hall of India New Delhi – 2002. 10. etc. . Placement with Fis. 5. Elias M. Peachpit Press USA 1996. Napier Judd Rivers and Wagner creating a winning E-business. SEBI guidelines. Registrars. P. 60 . Raghu Ramakrishnan – Database Management Systems – WCB / Mc Graw Hill – 1996. underwriters. NRI Marketing Dealing with Bankers to the issue. Thomson Learning 2000.Post issue activities – Private placement – Bought out deals – Off-shore issues – GDRS. MFs. OTCEI and NSE. FERA.

Hire Purchase and Factoring. Debentures and Listing. Practice Procedure – Bharat Law House. Importance of HRD in the present context. 6) Economic Times. 1992. 1992. Financial Express.. Leasing and Hire purchase. Credit Rating. Portfolio Management Services. New Delhi. A. Hyderabad. 5) J. Manual of Merchant Banking. Unit V Financial Services – Recent developments in Factoring & Forfeiting.V.Unit IV Mergers and Acquisitions.. 4) VINOD KOTHARI. Nee Delhi. VERMA. Lease Financing and Hire Purchase including Consumer Credit – Wadheva and Co. MBA 1031 HUMAN RESOURCES DEVELOPMENT (HRD) Unit I HRD: Definition. Real Estate Financing. 3) K. Nagpur. SEKHAR. Bills discounting. Qualities and Competencies required in a HRD professional. Consumer finance – Credit cards – Venture Capital.C. 2) K. 1994. ICFAI. Developmental Perspective of HRD. Guide to SEBI Guidelines – Capital Issues. Business Line. References Books: 1) J. Evolution of HRD from Personnel management. 1994. VERMA. 61 . Handbook of Leasing. Pvt. Ltd. Relevant Publications of AMFI and SEBI Guidelines. Mutual Funds. New Delhi. Credit syndication. HRD at macro and micro levels: Outcomes of HRD in the national and organizational contexts. Development of HRD Movement in India. Bharathi Publishing House.. Bharat Publishing House. A Guide to Mutual Fund and Investment Portfolio law. SRIRAM.

Training effectiveness. Benefits of OD. USA: John Wiley.V. Potential Appraisal. Knowledge. Organizational Development Process: Phases in OD – Initial Diagnosis – Survey and Feedback. Training need analysis. gaming. Team Building. RAO and UDAI PAREEK (1989). OD Programs and Techniques: Behaviour Modeling. Attitudinal training. Potential. Unit III Evaluating HRD: Human Resource Accounting. New Delhi: New India Publications. Performance appraisal including 360 degree ap Organizational Culture and Climate: Meaning and type of Organizational culture and climate. Impacts of developments in the other fields such as Psychology. Business Management. 3. Skills of Human Relations. Impact-assessment of HRD initiatives on the bottom-line of an organization. References 1. How to Manage Change Effectively – San Francisco: Josseybass. Assessment Center. Training and Development: Meaning and Scope of training. Outbound Training. OD consultants. Quality of Work life (QWL) and Quality of Life Programs. T. Unit IV Organizational Development (OD): Meaning of OD.Theory and Practice of HRD: HRD concepts. Knowledge Management. education and development. Managing organizational Change. Leadership development. 2. (1984) The Handbook of HRD.L. Transparency. Grid training. Development Human Capacity: Responsiveness. 1985. HR Audit and Bench marking. Values. Developing Creativity and Innovation. Action Planning. Developing and Managing Human Resource System. Unit II Aptitude. Communication and Information Technologypraisal. Encounter Groups. Types of training Internal and external. LEONARD NADIER. Importance of Experiential Learning. Role of HRD in promoting a development oriented Culture and climate in the Organizations.M. Learning Organization: Organizational Learning. D. Achieving Organizational Effectiveness and Excellence. Subsystems of HRD: Human Resource Planning. OD Interventions. Problem Solving. 4. SILVERA (1988). Learning Organization. Career Planning & Succession Planning. Loyalty and Commitment. Unit V Recent Trends in HRD and OD: Training for trainers and HRD professionals. Human Resource Development: The Indian Experience. Promoting Research in HRD and OD. 62 . D. KIRKPATRICK (Ed). Training and Development.

9.L. KENNETH R. New Delhi: Prentice Hall of India – 6th Edition 2002. A Theory of Action Perspective. Recent Experiences in Human Resources Development.H. Jr... Unit II Development and Training of Entrepreneur – Cultural and Social environment in promoting entrepreneurship – Entrepreneurial environment. Role of Banks – Credit appraisal by banks. 7. Organization Development: Behavioural Science Interventions for Organization Development. New York. Institutional Finance to Small Industries – Incentives – Institutional arrangement and encouragement of entrepreneurship. (1982). Identification of potential entrepreneurs. & BELL.The significance in the Indian Economy – Problems and possibilities of ancillary industries – Sickness in small scale industries – Causes and Remedies. 8.P. RAO TV and DF PEREIRA (1986). FRENCH W. (1982). CHRIS (1978): Organizational Learning: Readings. New Delhi: Oxford and IBH. Mass – Addison – Wesley.F. C. 6. Great Britain.5. Unit III Small Scale Industries – Definition – Classification of Small Industries – Organisation structure and plant location of small scale industries. Entrepreneurial scene in India: Analysis of entrepreneurial growth in different communities – Case histories of successful entrepreneurs. 10. MBA 1032 ENTREPRENEURSHIP AND MANAGEMENT OF SMALL BUSINESS Unit I The Entrepreneur – Definition – Characteristics of Successful entrepreneur. 63 . Checklist for organizing and operating small business – Entrepreneur and Business Executive personnel administration and Management Development. Unit IV Capital structure and working capital: Financiall appraisal of new project. ROBINSON. SANGE DATER M (1990) The Fifth Discipline: The art and Practice of the Learning. SIKULA A. ARGYRIS. Planning for production and inventory project counselling and technical feasibility. Administration and HRD – John Wiley. A Handbook of Training Management – (2nd Ed) Kogan Page.

SIPCOT. H. 9. Enterpreneurship and Venture Management – Paraporawala & Co. Environment and Enterpreneur. Bombay.N. 4. A Guide to Entrepreneur – Chennai.L. The Entrepreneur. How to Finance Small Business Enterprise. K. 1990. KHAN. Rupa.F. TANDON.A. PATHAK. 10. 2. handbook of Small Industries Management 6. MANCUSO. Management of Small Scale Industries – Sultan Chand Publication. Small is Beautiful.Unit V Marketing Feasibility – New Product ideas and evaluation – Marketing Methods – Pricing policy and distribution channels – Exports – Problems of Small Scale Units. O. DAILEY. Technician and Manager in Small Scale Unit. CLIFFORD and JOSEPH P. MENON. 7. B. 3.K. Enterpreneurial Management. K. J. SHARMA.C. Reference Books: 1. 5. PARKIN. New Delhi. MBA 1033 CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONSHIP MARKETING Unit I Customer Relationship Management – Management requires Measurement – Qualitative Measurement 64 . Entrepreneurial Performance in Role Perspectives. E. 11. Schumacher.M. 8. VASANT DESAI. Problems and Prospects of Small Scale Industries in India – Himalaya Publishing House.

“Relationship Marketing:. Regis. McKena. 1991. Christopher. John Egan.Methods – Quantitative Measurement Methods – Calculating Relationship Indices. Exploring Relational Strategies in Marketing”. 2002 4. “Marketing Channels: A Relationship Management Approach”. Mosad. Unit II Customer Relationship Survey Design – Statistical Analysis of Customer Survey – Using Customer Relationship Survey Results. “Customer Relationship Management”. David Strutton. Prentice Hall 2. Lou E.Lumphin. “ Relationship Marketing. “Handbook of Relationship Marketing” Response Books. Coronet Boks Pub. Anderon. 7. Martin. Unit III Relationship Marketing – Relationship Concepts – Relationship Drivers – Lasting Relationships Unit IV Customer Partnerships – Internal Partnerships – Supplier Partnerships – external partnerships Unit V The Technological Revolution – Relationship Management – Changing Corporate Cultures Reference Books: 1. Addision Wesley Longman. “Strategic Relationship Management: A Multi-Dimensional Perspective: Towards a New Co-Operative Framework on Managing. Jagdish N Sheth and Atul Parvatiyar. “ Relationship Marketing: Successful Strategies for the Age of the Customer”. 8. McGraw-Hill Higher Education 6. Science & Technology Books MBA 1034 TRAINING AND DEVELOPMENT Unit I Training and Development : An Overview -Learning Process Unit II 65 . “Customer Relationship Management”. Zineldin. John Anton.Pelton: James R. Prentice Hall 3. Tata McGraw Hill 2002 5. Marketing and Organizing”.

1986 Reid M. etc. Vistaar. Jim. Differentiation & Integration. Roger cd Improving Training effectiveness.Designing a Training Program Unit III Training Techniques : The Lecture Method . Developing a Global Organisational Culture UNIT III • Work Groups & Teams o Preparing for the world of work Group Behaviour o Emerging issues of Work Organisation and Quality of Working life – Career stage model – Moving up the career ladder UNIT IV • Stress and Well Being at Work 66 . Gower 1988 Buckley R & Caple.Games and Simulations Unit IV Evaluation of Training and Development Unit V Marketing of Training Function References : 1 2 3 4 5 6 Bewnet.A. Aldershot. Managing the Training and Development function.Need Analysis. Managing Employee Development. Procedures. 3rd ed. Gower. Gower. New Delhi. London IPM 1992 7 Serge P The Fifth Discipline. 1992 MBA 1035 ORGANISATIONAL DEVELOPMENT UNIT I • Approaches to Understanding Organisations o Key Organisational Designs. Training interventions.Trainer”s Role. Aldershot. London.Role Plays. The Art and Practice of the learning organization London Century.Conference Leadership The case Method . The Theory & Practice of Training. Hon to Measure Training Effectiveness. Pepper. 1990. Kogan & Page 1995 Lynton R Pareek U Training to Development 2nd ed. Basic Design o Dimensions o Determination of structure o Forces reshaping Organisation – Life Cycles in Organisation UNIT II • Organisational culture – key role of Organisational Culture o Functions & Effects of Organisational Culture o Leaders role in shaping and reinforcing culture. 1984 Rae L etc. Allan D. Aldershot.

Marketing Strategy 6. Organisational Behaviour – Fred Luthans – Mc Graw Hill (International Edition). Robert F. James Campbell Quick. 2. 2. consequences of stress Prevalent Stress Management Managerial implications UNIT V • Organisational Development and Change o Organisational Development o Alternative Interventions o Change Agents : Skills o Resistance to change Managerial the resistance o Levin’s change model o Organisational reality Reference: 1. UNIT II Consumer behavior in the retail context . Navman and Peter Cullon .buying decision process – its implication for retail management UNIT III Store lay out – design – Merchandising – private brands – national brands – merchandising buying and handling UNIT IV Retail Marketing Mix – 4 Ps – Merchandise Management – Negotiating Purchase UNIT V Consumerism and ethics in Retailing – international retail structures – future of retailing Reference Books: 1. Nirmala Prasand and S. Organisational Behaviour Foundations.Prentice Hall 5. MBA 1036 RETAIL MARKETING UNIT I Introduction to Retail Marketing – retail environment – the growing importance of retail industry. Berman Retail management. David Gilbrath Retail Marketing Management. 2003.Retailing Environment – Thomson & Organisation. Dr. – Prentice Hall of India 3.o o o o Four approaches to stress Sources of stress at work. Patrick M. Nunne. Retailing 4. K.A. 8th Edn. A. Realities and Challenges – Debra L Nelson. Sherlekhar.Principles of Marketing 67 . Lusch and David A Griffith. Salvardine Victor. Nag . Andrew J.

policy interventions required rural face to reforms. Robert Chambers. coverage strategy. 1. internal reporting system. significance.S. Krishnamacharyulu & Lalitha Ramakrishnan. taxanomy attractiveness. targeting and positioning. “Rural Marketing” – Text and Cases. Selecting and attracting markets – concepts and process. Objectives. UNIT – III Information system for rural marketing – concepts. Urban vs. new players. Pearson education. Rural – urban disparities. Significance. towards cyber India. new approaches.G. UNIT – V Promotion towards rural audience. Product mix and product item decisions. degrees. “Cases in rural marketing an integrated approach”. rural marketing. innovation adoption. Pearson education. Pricing strategy in rural marketing: Concept. Krishnamacharyulu & Lalitha Ramakrishnan. nature. Rural distribution – channels.MBA 1037 RURAL MARKETING UNIT – I Rural marketing management perspectives. UNIT – II Rural marketing – concept.G. 2. profiling target audience. UNIT – IV Product strategy for rural markets. Case studies. 3. and guides to effective segmentation. Unit – II 68 . Pearson education. decision support system. designing right promotion strategy and campaigns. and behaviour patterns. brand loyality. Policy and strategy. marketing research system. bases. “Rural Development: Putting the last first”. Competitive product strategies. C. segmentation. Rural consumer behaviour – buyer characteristics. scope. exploring media. challenges to Indian marketer. decision process. References. C. old setup. MBA 1038 DERIVATIVES Unit – I Derivatives defined – products – participants & functions – types of derivatives –development of exchange traded derivatives – global derivatives markets – exchange trade Vs OTC Derivatives – Derivatives market in India. Concept and significance.S. evaluation procedure.

property .C. Jaico Publishers. D.Patwari.Hull.Kolb. 7.business liability and risk management insurance .Bhalla.liability-risk management for auto owners risk management for homeowners. 1992 V. “ Introduction to derivatives and Risk Management”. “ Financial Derivatives and risk Management”. 1997 Franklin R. References: 1. 69 . “ Options. Pearson Education. Hull.risk identification .evaluation . Unit – II Commercial risk management applications . Note. “ Futures and Options”. John c. 4.Options – development of options markets – call options – put options – organized options trading – listing requirements – contract size – exercise prices – expiration dates – position & exercise limits – exchanges on which options trade – options traders. Pearson Education.The question paper should consist 60% problems and 40% theory questions. 5. 6. 2001 Robert W. 2.Chand. Tata Mc Graw Hill. 2002. Unit – III Personal risk management applications property .risk management techniques as a risk management technique-selecting and implementing risk management techniques. Unit – V The impetus for Risk management – benefits – dealers & other participants –managing market risk – Delta – Theta . “ Options and Futures in an Indian Perspective”. Prentice Hall India. John C. Unit – IV Risk management applications-loss of life-loss of health . “ Understanding Futures Markets”.workers' compensation and risk financing. 3. Futures and other Derivatives”.financial and estate planning.retirement planning and annuities employee benefits . Unit – IV Principles of Option pricing – Put Call Parity relationship – Option pricing models – The Black Scholes Model – The Binomial model – Principles of forward and future pricing – the cost of carry model.Edwards. MBA 1039 RISK MANAGEMENT AND INSURANCE Unit – I Risk and risk management process . 2001 Chance.Gamma – Vega hedging – value at risk – derivatives in the organisation – accounting and tax for derivatives – avoiding derivative losses – regulations. Unit – III Forward contracts – Futures contracts – structure of forward & futures markets – development of futures markets – organized futures trading – futures exchanges – Futures traders. “Fundamentals of futures and options markets”. Thomson Learning. S.K.liability-commercial property insurance different policies and contracts .

Unit – V Risk management environment .Insurance intermediaries insurance products pricing.changes in Insurance Act . Akanksha publishing house. 1998. “Risk Management and Insurance”.Government regulation of insurance sector . Risk management and Insurance. Kaveri Total Quality assessment in Insurance. Williams.industry .Latest. 6th Edn. claim valuation . 2002. “Principles of Risk Management and Insurance”. “Introduction to Risk Management and Insurance”..functions and organisation of insurers . Sandra G. James S. 2002. Steward Doss & V. 1998. George E. 1997.Hoyt. Prentice Hall. “Principles of Risk Management and Insurance”. Progressive Publishers. Addison Wesley Longman. Insurance Act . References: 1 2 3 4 5 6 7 8 Rejda. ACF07 ************** ACF07 ACF07 ACF07 ACF07 70 . New Delhi. Thomson Asia Pvt. Ltd. Sengupta Mrinal Chandra. Singapore. Insurance Finance. McGraw Hill Pub. Addison-Wesley Dorfman. McNamara..IRA .S. Robert E.Trieschman.Privatisation of insurance business in India .Foreign insurers in India. New Delhi. Heins.Gustavsonh.

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