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Public Relations Strategy directors Kacie Channell, Agency Coordinator Andrew Chritton, Finance Monica Paige Larson,
Public Relations
Strategy
directors
Kacie Channell, Agency Coordinator
Andrew Chritton, Finance
Monica Paige Larson, Research
Garrett C Moedl, Public Relations
Kathryn June Mcglamery, Advertising
Andrea Robinson Bours, Strategy
Zhen Wu, Presentation
Katherine Smith, Presentation
Garrett C Moedl, Director
Kelsey Margaret Anderson
Matthew Eric Butrimovitz
Hailey Megan Crider
Genna Elizabeth Dreier
Amanda Brittany Gaeta
Eliot Doran Goldstein
Kimberly Nicole Herst
Ryan Scott Jacobs
Corey Addison Larriva
Ben LeVine
Ryan Joseph Miller
Kirsten Peregrina
Joshua Michael Reifman
Courtney Leigh Samoly
Jordan David Schupan
Michael David Seide
Andrea Robinson Bours, Director
Montana Ray Kalani Allman
Brooke Baldwin
Kara Beaudet
Crystal Danielle Esham
Francesca Rosalyn Gomes
Morgan Elizabeth Hardy
Bobbilee Hartman
Ashley Hyne
Natalie Jean Nelson
Samuel David Sharpstone
Courtney Anne orson
Amanda Ivy Walker
Alison White
Nicole Williams
Monica Yanine
Tomoharu Sakai
Advertising
Presentation
Finance
Andrew Chritton, Director
Nicole Priestly Bisetti
Darren Martin ompson
Arthur Fredrick Vinuelas
Zhen Wu, Director
Katherine Smith, Co-Director
Megan L Brennan
Peter Chung
Sarah Elizabeth Dalton
Brittany Rose Wade
Research
Monica Paige Larson, Director
Graham Landry
Michelle Renee Robinson
Kayley Michele Rupple
Kathryn Grace Snyder
Leone Vorster
Todd Waters
Kathryn June Mcglamery, Director
Jessica Reiko Bowler
Greer Elyse Brody
David Ann Manng
Emily Odenberg
Felipe Pantoja
Corrie Prowse
Taylor Robuck
Joshua T Saunders
Katherine Smith
Rebecca Zayon
design
Photographers
Nadia Aline Hussain, Historian
Kara Beaudet
Hailey Megan Crider
Ahmad Taleb
Zhen Wu
Zhen Wu, Director
Megan L. Brennan
Ashley Hyne
Ben LeVine
Natalie Jean Nelson
Katherine Smith
Alison White
Rebecca Zayon
Timeline 1
Timeline
1
Brainstorm 2 2 2 2 2 2 2
Brainstorm
2 2
2 2 2
2
2
33
33
campaign launch 4
campaign launch
4
Take the quiz and find out YOU AR E WHO YOU DR IVE 5
Take the quiz and find out
YOU AR E WHO YOU DR IVE
5
6
6
Chevy Cats Cab 7
Chevy Cats Cab
7
Social Media 352,790 Impressions 8 8 8 8 8 8 8
Social Media
352,790 Impressions
8 8
8 8 8
8
8
505,913 Impressions 99
505,913 Impressions
99
WEBSITE WEBSITE Www.uofawhoareyou.com Www.uofawhoareyou.com 10 10
WEBSITE
WEBSITE
Www.uofawhoareyou.com
Www.uofawhoareyou.com
10 10
1111
1111
Public Relations 20,000 R ead 1212 15,000 Watched
Public Relations
20,000 R ead
1212 15,000 Watched
11,000 Heard 5,000 Listened 6,400 Viewed 1313
11,000 Heard
5,000 Listened
6,400 Viewed
1313
Spring Fling 5,000 Attendants 14 14 14 14 14 14 14 14
Spring Fling
5,000
Attendants
14
14
14
14
14
14
14
14
1515 15
1515 15
Giveaways 17,845 Enjoyed 1616
Giveaways
17,845 Enjoyed
1616
Largest the nation student run carnival in 1717
Largest
the
nation student run carnival in
1717
Results 35% Increase in ‘Excellent’ Category of Perception Twice as likely to be certain about
Results
35% Increase in ‘Excellent’ Category of Perception
Twice as likely to be certain about having Chevrolet in
their consideration set
Decreased the ‘Very Unlikely to Consider’ from 10%, to
3% following our events outcome
92% recongized the “WHO ARE YOU?” campaign on campus
Total social media imprsssions: 862,914
Total number of impressions: 1,883,086
Overall total value: $55,944.23
62 Participated
1818
18
SPONSORS Designed by: Zhen Wu Ben LeVine Rebecca Zayon Alison White Katherine Smith Megan L
SPONSORS
Designed by:
Zhen Wu
Ben LeVine
Rebecca Zayon
Alison White
Katherine Smith
Megan L Brennan
19

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