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Developmental Communication

Communication Plan : Water Borne Skin Disease

Planned by: Boongaling, Raisa Mariz Gloria, Ma. Nelia

Submitted to : Professor Anthony Jan Cabatic CEAS Faculty

Communication Plan: Water Borne Skin Disease

Assessing Risks

The Philippines is located in the tropics with over nineteen typhoons devastating the archipelagic area. These cyclones ground massive flooding on low areas. Lately, in September of 2011, the Philippine Atmospheric, Geophysical and Astronomical Services

Administration (PAGASA) observed a cyclone and named it Pedring. The tropical cyclone devastated parts of Luzon causing millions of properties damaged. Batangas and other neighboring provinces had been flooded during the typhoon but the worst is that Bulacan had been flooded for weeks and as the City Engineers Office of Bulacan says, the flood will not subside for the next three months. Flooding is associated with an increased risk of infection, however this risk is low unless there is significant population displacement and/or water sources are compromised. Of the 14 major floods which occurred globally between 1970 and 1994, only one led to a major diarrheal disease outbreak - in Sudan, 1980. This was probably because the flood was complicated by population displacement. Floods in Mozambique in January-March 2000 led to an increase in the incidence of diarrhea and in 1998, floods in West Bengal led to a large cholera epidemic (01,El Tor, Ogawa). In relation to that, Bulakeos in flooded areas acquire skin diseases like leptospirosis, atheletes foot, itch, eczema and other fungal infections due to prolonged contact with the filthy flood water. It is a problem of the residents and the local government of Bulacan.

What is Leptospirosis? It is a dreaded flood-borne-disease caused by an organism known as Leptospira which enters humans through mucous membranes (the lining of the eyelids) or the mouth), or by any break in the skin such as abrasions located at the feet. Leptospirosis 1is a serious contagious disease commonly transmitted by the urine of rats and spread through flood waters. Rats, floods, garbage, wet ground and plants contaminated with the urines rat mold a deadly combination for the proliferation of Leptospirosis. According to Health Epidemiologists, rats are the most common reservoir of the Leptospira. They discovered that there are 160 animals which can be infected and serve as host carriers like dogs, birds, fish and others. These host animals transmit the Leptospiras in their kidneys and they can emit these organisms in their urine which can last up to several months and even years. The Leptospiras are excreted through the animals urine and can survive in stagnant waters for many months. Leptospirosis is a communicable disease which can be transmitted to humans through direct contact with the infected animals urine, blood or other organ tissue. What is Athletes Foot?
It is a contagious skin infection caused by parasitic fungi, commonly affecting the feet, particularly between the toes, and causing itching, blisters cracking and scaling. This is also known as

Source :

Tinea Pedis, or ringworm of the feet. Meanwhile, Trichophyton fungus is another infection that causes the redness, itching, cracking and scaling of athletes foot. Athletes Foot 2is the most usual fungal infection of the skin. It affects more men than women, maybe because men which typically wear heavy, often, airtight shoes, and the fungus delights hot, dark and moist environments. Dermatologists mostly believed that Athletes Foot is passed through direct contact with an infected person or with a contaminated surface. Fungal infections are also an important threat for the people affected by the floods. It can affect the skin, hair and nails. Mainly children are at greater risk of developing skin and hair fungal infection, but nail infection can affect any age.

The fungus can cause longstanding chronic disfiguring skin infections too if the spores penetrate the deeper layers of the skin.

Providing primary health care services to the population at risk and practicing the preventive measure to limit the contagious diseases is the need of the hour. Medical doctors, paramedics and medical students should all join hands voluntarily, to combat the emergency.

Uninterrupted medical aid, availability of quality medicines, free medical-camps and continuous health education is required to treat those who are suffering and restrict the communicable diseases.

Health education will play the pivotal role in spreading the message how to decrease the chance of contracting an infection and keeping yourself in good health in this chaos. The province of Bulacan is in a state of calamity, the Bulakeos suffer from poverty and they cannot afford to buy their food as the typhoon damaged their source of incomes much more that they cannot afford medications on their flood acquired skin diseases. Objectives of the Project The project aims to help people infected by water borne diseases in such a way that when they are affected, they will give their knowledge of the problem to others who will need it, taking in consideration the effect of change and solvability towards progress. The project also aims to create a connection between the local government, pharmaceutical companies, non government organizations, dermatologists and those that will be of great help to the locales of Bulacan and other provinces affected by flooding that has skin diseases acquired. The priority of this project is to ease, cease and treat the fungal, bacterial, and other organisms that cause these skin diseases in all ways possible : through natural or topical treatments available and applicable. The project also aims to educate the people about these flood caused skin diseases for preventive measure so that next time their place submerge into the filthy water, they know what to do about it, inform others and be safe.

Problems towards the Solution Communicating towards the local government of Bulacan and the Bulakeos the problem of skin diseases caused by flood is a difficult task because their priority is to ease the hunger of the stomach.
Definition of primary stakeholders and secondary audiences and stakeholders Define and probe main groups of interest or audiences, including those indirectly related to issues Definition of type/level of change Define if change is relation to Awareness, Knowledge, Attitudes, Behaviours, Mobilization, Collaboration, or Mediation Define communication approach or tactics Select the most effective communication approaches Select Channels or Media Select the most appropriate media; always include a poster Design messages or content topics Define key content/message and the most effective way to package them Expected results once the strategy is carried out Set goal for the audiences II. Prepare a poster design intended for implementation of plan