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The first Big Bazaar store, with an area of about 24,000 square feet, opened on VIP Road, Kolkata in August 2001. This was followed by stores in Hyderabad, Bangalore, Mumbai and Gurgaon. The initial categories on offer were apparel, general merchandise and food. Later, several brands from categories like electronics, furniture, music, communications and books were added to the bouquet of products. Big Bazaar implemented SAP in 2005 to run its stores in the most efficient manner that technology could provide. With an increasing number of customers 26 SUPERBRANDS patronising its stores, it was time for Big Bazaar to reach out to them.To pay tribute and to tell them how much they were appreciated, Big Bazaar launched a co-branded credit card. In association with ICICI bank, the Big Bazaar-ICICI Bank credit card made its first appearance in May, 2002. As an extension of its customer relationship initiatives it also launched Shakti, a credit card for housewives, in February 2006. The card was unique, for it required no proof of income. Today the Big Bazaar-ICICI Bank co-branded card is one of the largest loyalty credit card programmes in the country. Big Bazaar is now an agglomeration of multiple, carefully chosen categories and brands. Within the store, Big Bazaar has created several sub categories: Depot is its books and music section; Staples offers office stationery products while Star & Sitara is a beauty salon. Future Money provides consumer credit for products purchased within Big Bazaar.
The retail industry is one of the biggest money spinners in the world, notching up US$ 6.60 trillion (Rs. 2.64 crore crore) in turnover (Source: Euromonitor Study). In India the sector is worth Rs. 720,000 crore (US$ 180 billion) growing at between 11% and 12% annually (Source: CII-McKinsey Report). Despite its massive size, the business is almost entirely controlled by the unorganised sector. While organised retail makes up 70% to 80% of all retail business in developed countries, in India it is pegged at a lowly 2% (Source: Crisil Report on India’s Retail Industry).This is by far the lowest in the world and even far below comparable countries in Asia. In China, organised retailing accounts for 20% of all business, while in Indonesia it is 25%, in Philippines 35%, in Thailand it is pegged at 40% and in Malaysia it is reputed to be 50% (Source: Euromonitor Study). Big Bazaar is credited with bringing organised mega retailing to India. The project was conceived as a uniquely Indian hypermarket in a format that combined the look, touch and feel of Indian bazaars with the comfort, convenience and quality that modern retailing brings. Launched in August 2001, Big Bazaar has now become the iconic destination of modern retailing for all sections of Indian consumers. There are 80 Big Bazaar stores in 45 cities including smaller towns like Sangli, Durgapur, Panipat, Palakkad, Ambala, Meerut, Kolhapur and Haldia. Attracting over 100 million customers every year, it has democratised shopping in India and
000 customers – from moms along with their demanding kids to senior citizens with their grand children in tow.000 square feet and 150. general merchandise. communications. Big Bazaar will be emblazoned on 120 new stores by June 2008. This has been recognised by the numerous awards that Big Bazaar has won in the past twelve months. The brand has been adjudged . music. if figures were to be taken as the most authentic claim of having arrived. From Panipat to Pallakad. each year.000 square feet of retail space. Big Bazaar’s tagline. It is currently in the midst of the fastest ever expansion of a hypermarket format anywhere in the world. beauty salons. However. Spread over anywhere between 30. cosmetics. a visit to Big Bazaar is not only about shopping but also about spending quality time with the family. then Big Bazaar is already there. electronics. From 30 stores in June 2006.000 products across categories like apparel. Is se sasta aur accha kahin nahi is a source of cheer and happiness. gold and pearl jewellery and even value added services like consumer credit. it is now the preferred shopping destination. For more than 100 million people who walk past its billing counters. food. gyms and travel services.become synonymous with great promotions that offer quality products at affordable prices. There could be several ways of measuring success of a retail chain. a typical Big Bazaar store offers over 160. Achievements Big Bazaar is helping India make up lost time. On a typical weekend evening. furniture. Built on an inclusive platform that welcomes consumers from all socio-economic strata. home needs. books. a Big Bazaar store plays host to over 10.
The customer response this generates helps in refining a launch before a full fledged roll out. This is a selfless body which has been working for the welfare of children from marginalised sections of society. has voted overwhelmingly for Big Bazaar. is currently driving a number of initiatives. on their most preferred brands. Big Bazaar has recently launched a campaign titled Power of One. CNBC Awaaz. which conducts a study across 21 major cities and some 10. Recent Developments Big Bazaar. Big Bazaar is also using the huge footfalls to its stores to test new concepts and ideas. Big Bazaar makes an equal contribution and donates the entire proceeds to an NGO called Save the Children India. a part of the Future Group. Brand Values Brand Big Bazaar stands for delivering value for money. in association with ACNielsen-ORG Marg. . It won the award for Value Retailing and Retail Destination of the Year by Reid & Taylor in 2006 and in the same year also won the Reader’s Digest Platinum Trusted Brand Award. The brand anthem Khushiyon se Bhari Jholi connects with the customers at an emotional level positioning Big Bazaar as part of the happy moments. food and grocery store. Customer service and shopping comfort are at the core of Big Bazaar’s philosophy. Both in 2006 and 2007. It strives to reach out to its customers by imbibing the local flavour and melting into the local geography.000 consumers. a credit facility is in an experimental stage in several outlets. Innovation and initiative define its brand character. Big Bazaar won the Consumer Award for the most preferred large. Future Money. beginning 2004. With a view to bringing value to more people. This initiative encourages customers to add One Rupee to their bill towards donation to a social cause. Big Bazaar has recently launched a corporate campaign which revolves around a family having a great time together. Big Bazaar is taking its brand to Tier II and Tier III towns as well.the Best Value Retail Store and Best Retail Destination at the Images Retail Forum for four consecutive years. Cleartrip for travel and tours and Talwalkar’s for gym and health club services have also been launched in many stores recently.
Wednesday Bazaar is the Hafte ka Sabse Sasta Din. In celebration of Republic Day. Pink & Blue are exclusive garments designed for modern kids. It was initially created with the intent of decongesting weekends and driving footfalls on weekdays.These include Levis. utensils and crockery and D’tachi. A property that offers special benefits and privileges to senior citizens was built around Senior Citizens Day.Product With a better understanding of consumer behaviour across various cultures and classes. Srishti. 240 crore (US$ 60 million) in 80 Big Bazaar stores. Private labels of Big Bazaar are among the largest apparel and fashion brands in the country. most Big Bazaar stores now attract as many customers on Wednesdays as they do on weekends. a luggage label that offers outstanding value for money. 15th August. Lee Cooper. .000 SKUs. Promotion Big Bazaar has been credited with some of the biggest consumer campaigns in the history of Indian retail. This has now become a national event that attracts millions of customers eager to benefit from the once-in-ayear smart deals. India’s Independence Day is billed as the Maha Savings Day.Wrangler and Disney. In January 2008. a label that caters to an entire range of home linen. As it transpired. a label of ethnic wear for women. Haute N Spicy. Price Challenge was created to reinforce Big Bazaar’s value proposition of Is se sasta aur accha kahin nahi. DJ&C – men’s casual wear range and Knighthood – men’s formal wear range. Big Bazaar has put together a stunning range of over 160. These include. Dreamline. Big Bazaar created a three-day shopping bonanza called Sabse Saste Teen Din.The scheme simply offers twice the price difference should the cost of an item at a Big Bazaar store be found to be more than the market price. fashionable western wear for teenage girls. Big Bazaar has also tied up with a host of well-know brands which offer exclusive lines created especially for the store. So successful has this become that to cater to the rush Big Bazaar stores in many cities stay open till midnight. the three-day event generated sales worth over Rs.
Not only is this entertaining it also helps customers pick up the product from the trolley instead of walking up to the rack where it is on display. learning.purchasing a product or forming attitudes about it could be viewed as response variables. For e. and so forth) cannot be directly observed. RESPONSE and INTERVENING variables. These generate a sensory input to consumers. To make sure that non-English speaking customers don’t feel alienated the communication is also conducted in the local language. announcing the scheme. The project was about studying the consumer buying behavior. The project “Consumer buying behavior while shopping”. The research carried out in this project was descriptive in nature. Project Title “Consumer buying behavior while Shopping” The study of any subject is made by examining it in an organized fashion. A questionnaire was prepared by us in order to conduct market survey. STIMULUS. There are three classes of variables involved in understanding consumer behavior. Stimulus variables. The questionnaire was based on different parameters to judge and understand the consumer behaviors and determine the best possible strategies which could be used to attract customers. and perceptions are external situations. motives.The communication is always unambiguous and direct.Exchange was an innovative promotion launched by Big Bazaar in 2005 to provide customers an opportunity to get rid of their junk and in return shop for a wide range of products at a discount. The study was aimed at knowing the various eating habits of a consumer. Many of the variables affecting consumers (such as personality.g. Is carried out under supervision and guidance of BIG BAZAAR. . In-store communications in Big Bazaar are unique and rather novel. products exist in both the individuals’ external environment. service boys ferry around a trolley with the product inside.: . such as advertisements.To ensure that no one misses out on an opportunity to gain from special offers. Response variables are the resulting mental / or physical reactions of individuals who are influenced by stimulus variables.
Big Bazaar . while the Shopping experience i. what a consumer wants while eating in a restaurant what all a consumer look for and what are their expectations. It gave an idea about the essential factors that are required now a day for an eating joint to attract customers in this competitive world. We were also given a task to understand the customer eating habits. Shopping is no longer a onetime agenda for people. The benefits of this totally offering are that many vendors get to have peoples patronize their offerings. Various options are opening up. cinema theaters and even in some an amusement centre for children. being enhanced. more business got by the stores at the venue. Shopping has made people spend not just on their requirements of goods to be bought but to look on the totally of experience have a quick bite at McDonalds in the mall or let the kids play fun game while one is busy shopping or even taking the family out for movie and having a dinner all under one roof. how can a mall owner satisfy the needs and wants of a consumer so that the consumer may come back and the retailer can retain its consumer.e. For e. apart from shopping there are food courts.This project helped in understanding what exactly a customer looks in an eating joint before entering it.g. The trend today has been to combine shopping with various offering. This project helped us to figure out the different consumer eating behavior and to understand the overall customer perception of eating in a restaurant as well as their demand for mall.
a chain of seamless destination malls. a chain of fashion outlets. food Bazaar. retail spaces and logistics. Depot. And this is just the beginning. Headquartered in Mumbai (Bombay). It caters to every need of your family. Big Bazaar plans to add much more to complete your shopping experience. insurance. has over 1000 stores across 53 cities in India and employs over 25. Shoe Factory. convenience and quality and Central. consumer finance. The group’s flagship company. Big Bazaar. Fashion Station. Big Bazaar is not just another hypermarket. touch and feel of Indian bazaars with aspects of modern retail like choice.com. the company operates over 7 millions square feet of retail space. With the ever increasing array of private labels. futurebazaar. is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. cutlery. a supermarket chain. all. Blue Sky. it has opened the doors into the world of fashion and general merchandise including Home furnishings. utensils. At Big Bazaar. crockery. Some of its other formats include.000 people. sports goods and much more at prices that will surprise you. pantaloon Retail (India) Limited operates over 7 million square feet of retail space. you will definitely get the best products at the best prices that’s what they guarantee. asset management. Brand Factory. The company also operates an online portal. The company’s leading formats include Pantaloons. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. Future group Future group is one of the country’s leading business groups present in retail. has over 1000 stores of its . Top 10.Pantaloon Retail (India) Limited. a uniquely Indian Hypermarket chain. blends the look. bazaar and Star and Sitara. retail media.
Future Group’s vision is to. Brew Bar and Bowling Co. Staples Inc.Rewrite rules. Future Capital Holding. Big Bazaar. generally. . the group ‘s financial arm. Future Capital Holding. It manages assets worth over $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels.” The group considers” as a core value and its corporate credo is. Future group includes.com. Depot. Food Bazaar. futurebazaar. Retain values. Blue Foods and Liberty Shoes. Us-based stationery products retailers. The group’s joint venture partners include Italian insurance major. Central. Every time to every Indian consumer in the most profitable manner. and UK-based Lee Cooper and India-based Talwalkar’s. Everywhere.leading retail formats include. focuses on asset management and consumer credit. French retailer ETAM group. Future Generally India Indus league clothing and Galaxy Entertainment that manages sports Bar. “deliver Everything. future Money and online retail format. Pantaloon. Home Town. Ozone.
it is in the recent past it has witnessed so mush dynamism Retailing one of the largest sectors in the global economy is going through a transition phase not only in India but the world over. non business use itself has been present through history in our country.Theoretical Background Retailing – is the most active and attractive sector selling goods or services directly to final of the last decade. While the retailing industry consumers for personal. .
The study of any subject is made easier by examining it in an organized fashion. describing their basic characteristics. and post purchase behavior. Many of the variables affecting consumer (such as personality. purchasing processes. There are three classes of variables involved in understanding consumer behavior. stimulus. With this complexity. Models of consumer behavior have been developed as a means of dealing.purchasing a product or forming attitudes about it could be viewed as responses variables. The major steps in this process are shown as problem recognition. by confronting . Stimulus variables. These generate sensory inputs to consumers. For ex: . Models can help organize out thinking about consumers into a coherent into a coherent whole by identifying relevant variables. Consumer decisions Process This process consists of the decision process regarding products and services. and perceptions of external situations. and specifying how the variables relate to each other. learning. products and hunger pangs exist in both the individuals’ external and internal environment. This can occurs through activation of a motive such as hunger. information search and evaluation. Problem recognition occurs when the consumer is activated by awareness of sufficient difference her actual affairs and her concept of the ideal situation. Responses variables are the resulting mental and/or physical reactions of individual who are influenced by stimulus variables. tendency to interact with and influence each other. response and intervening variables. such as advertisement. those who want to learn about the variables affecting consumer must often make inference to determine the extent to which a given variable is having an influnce The study of consumer behavior can also be quite complex. motives. and so forth) cannot be directly observed therefore. because of the many variables involved and their throw the variables.
However if an internal search does not provide sufficient information about products. The BSE sensex scaled new heights by crossing the 1200 points mark early that year.4 % while foreign reserves had crossed the US$ 165 billion mark. which the consumer uses to derive meaning from stimuli. The process Involves allocating attention to available stimuli deriving meaning form these stimuli and holding this meaning in what is termed in what is termed short term memory where it can be retained briefly to allow further processing. Often such a review results in recognizing a strong brand preference. printed products reviews. The GDP growth for 2005-06 was about 8.some external stimulus such as an advertisement. the consumer continues with a more involved external search for information. India had shed its tag of a third world country and is being hailed as one of the most rapidly emerging markets and a popular investment destination. or by being effected by additional variables such as social or situational influences. which can arise from a variety of sources. and a routine purchase occurs. . The information is in the form of belief and attitudes that have influenced the consumer’s preference towards bands. Internal search – a quick and largely unconscious review of memory for stored information and experiences regarding the problem. Any informational stimuli are subjected to information-processing activities. This result exposure to numerous informational inputs called stimuli. Indian retail market scenario The financial year 2005-06 saw India ride high on the waves of a booming economy. and comments from friends. including advertisement. or how to evaluate them.
At keamey has identified India as the leading retail destination in their annual list of most attractive countries for international retail expansion (Global retail development index 2006). Retail in India is currently estimated to be a $230 billion industry of which organized retail 3 % or roughly $ 7 billion. As observed globally the steady climb in lifestyle and leisure goods is essentially due to disposable income of this class of consumers. Organized retail is expected to grow at the rate of 25-30% per annum and is projected to attain a size of $23 billion by 2010.Between the affluent and the middle class has reduced dramatically. . The booming services sector in India has fueled the growth of a new class of consumer the single urban youth whose expenses are typically independent of family compulsion. Considering the vast potential in the retail business 51% FDI in single brand retailing has also been allowed recently. This has led to increased foreign interest and has encouraged joint ventures between Indian and foreign developer. The divide The government has allowed foreign direct investment in real estate since early 2005. Over the last one year salaries have increased by approximately 15-20%. This move is anticipated to attract foreign investment technology global best practices and cater to the demand for high quality branded goods in India. The Indian middle class is expected to grow from its current share of 22 % to 32 % of the total population by 2010 over the last few years retail has become one of the fastest growing sector in the Indian economy.
sq. .25 mm. These statistics reveal the far reaching effect of positive macro trends In changing the consumer preferences and shifting mindsets towards organized retail experience besides new malls close to 35 hypermarket 325 large department stores and over 10000 new outlets are also under development. India’s vast middle class and its virtually untapped retail industry are key attraction for global retail giants wanting to enter new markets. The depth of the Indian market and the variations of the consumer profile portend a bright future for the sustained growth of the Indian retail sector. ft of new retail space was added to Pune real estate market.Corollary to the real estate growth retail boom too has percolated to the tier-2 and tier-3 cities of India of the total 361 mail projects currently underway in India 227 are in the top 7 cities while the rest 134 are distributed over various tier-2 tier3 cities.5 mm. As India continues to get strongly integrated with global policies the retail sector is bound to grow manifold in the years to come. This led the current retail stock of the city to grow to 3.sq ft growth in commercial activities and the migrant population of young white collar workers has been the key driver of real estate boom in the city. Growth in rural population and increase in agricultural incomes also offers considerable scope for innovative retail formats. Current scenario Pune has been experiencing a retail boom since the last 2-3 years in 2005 approximately 1.
) In the camp area which has created a pull effect on the consumer stronghold of M. .5 mn. M. ft. Another noticeable trend in the retail format is the advent of specialty mall or niche malls. road in the central part of the city these markets have a unique mix of local brands along with national and international retailers both are known to generate substantial revenues along with heavy footfalls.G Road F C road and J. Another large scale project Pune central a mall by pantaloon retail on bund garden road has food bazaar as its anchor tenant and caters to the domestic needs of the bulk of the resident population of central Pune.7 mn sq ft. G.sq ft by end 2006 and infusion of new retail space over the next two years the total retail stock in Pune by end 2008 is estimated to be about 8. A case in point is the presence of magnum mall (175000 sq. The city has been witnessing an interesting trend of movie screens being located in large format mall developments. Centre locations The locations where retail developers have flourished traditionally are the high streets of M . However the development of malls in the neighboring locations is anticipated to affect the footfalls of these traditional high streets.nucleus mall (200000 sq ft ) in camp which became operational in 2005 had shoppers stop take up space for its second outlet in the city.With 23 mall projects in the pipeline the city was expected to have a cumulative retail slot of approximately 4. road.
Hadpsar karve road kondhwa and yerwada note wothy mall development sudev axis (350000) will also be operational in 2007 this micro market is expected to witness a number of large scale mall developments amounting to approximately 2.ft of retail stock a new mall fun n travel (100000 sq ft) has been planned in the bund garden region while two malls ascent (93654 sq ft) And one centre port (1240000 sq ft) are coming up on the university road.3 mn sq ft of new retail space by 2008. Suburban and peripheral location While the retail markets in camp an bund garden road continue to mature retail sector activity is increasingly shifting to suburban and peripheral locations of Aundh.These retail market in the central location of the city currently house approximately 1. CONCLUSION .sq. These developments are slated to enter the market sometime in 2007.78 mn.
The main reason behind this project was to find out the behavior of the consumer buying behavior while shopping at mall because most of the population surveyed preferred to shop at malls and how day by day the consumers demands are increasing and through this project I came to know that what are the various behavior of a typical customer who shops at mall. eating or engaging in other activities. Much of our time is spent directly in the market place. In a general sense. talking to friends about them. In addition. many seek to understand the behavior of consumers for what are thought to be more immediate and tangible reasons. For this reason consumer behavior is said to be applied discipline. 2. the goods people eat and the manner in which they use them significantly influence how they live their daily lives. and seeing or hearing advertisements about them. These general concerns alone are enough to justify our study of consumer behavior. A large amount of additional time is spent thinking about products and services. 1.Consumer’s behavior is often studied because certain decisions are significantly affected by their behavior or expected actions. the most important reason for studying consumer behavior is the significant role it plays in our lives. However. RECOMMENDATIONS .
Shopping is no longer a onetime agenda for people. The trend today has been to combine shopping with various offerings for ex… in a mall apart from shopping a customer enjoys food courts and many others services which today’s modem malls provide. Various options are opening up. During the analysis it was found that customers become loyal to few malls and department stores and visit them often as compared to other. All .’ being enhanced more business is got by the stores at the venue.e.Customers are becoming price conscious they are having many options in the market considering the consumer buying behavior the malls and other shopping centers should take certain definite steps like retaining customers by giving those schemes discounts and better service. Although it was found all of them keep approximately same kinds of brands and products and the same pleasing environment. Shopping has made people spend not just on their requirements of goods to be bought but to look on the totality of the experience have a quick bite at Mc Donald’s in the mall are let the kids play fun games while one is busy shopping or even taking the family out to movie and having a dinner “ALL UNDER ONE ROOF” The benefits of this totality offering are that many vendors get to have people patronized their offerings while the shopping experience i.
There should be a provision for ATMs in the mall too. So enhance it and make it better to make it different i. They don’t want to wait in a queue for a longer period. One advantage is that there is only one mall in the city that is magnum mall others are the department stores. Thus we must provide more cash counters in our mall. It was found that the major problem faced by the customers is the crowed at the cash counter.this in mind we need to differentiate our mall from others in the city to build up our own set of customers. The life of today’s generation has become very fast.e. Gym in the mall. by having special attraction like body spa. .
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