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ADOBE

®
INDESIGN
®
CS3
DesignGuidelines,v.1
January2007
Adobe InDesign CS3 Guidelines
Introduction 01
Adobe InDesign CS3 graphic elements 02
Adobe InDesign CS3 imagery and design components 03
Corporate logo guidelines 04
Corporate logo guidelines in CS3 applications 05
Color 06
Color and the declarative statement 07
Mnemonic system 08
Typography: declarative statement 09
Typography: product name 10
Primary imagery cropping 11
Extraordinary formats 12
Extraordinary formats: typography and logo 13
Primary imagery: incorrect usage 14
Case Studies 15
For more information 16
Contents
Contents
AdobeInDesignCS3GuidelinesJanuary20071
Introduction
ThestrengthoftheAdobebrandreliesonmaintainingasystemofclear
andconsistentcommunication.Brandguidelineshavebeencreatedto
helpyoucommunicateconsistentverbalandvisualmessagingforall
Adobeproductsandsolutions.
AdobeInDesignCS3setsthestandardfordesignandproductionof
professionalpagelayouts.
AdobeInDesignCS3isanAdobeCS3pointproducttargetedatthe
creativeaudiencesegment,oneofAdobe’smostimportantmarkets,
consistingprimarilyofdesign,webandvideoproductionprofessionals.
TheseguidelinesdefnethestandardsfortheAdobeInDesignCS3
primaryvisualvocabulary,includingcolor,typographyandproduct
imagery.Subsequentversionsoftheseguidelineswillexpandupon
thesebasicsbyoferingmoreextensiveusageexamples.
Wehopeyouwillfndtheseguidelinestobeavaluabletoolwhen
designinginformationalandpromotionalmaterialsforAdobeInDesign
CS3andtheAdobebrand.
AdobeInDesignCS3GuidelinesJanuary20072
AdobeInDesignCS3graphicelements
EachAdobeCS3pointproducthasfourfundamentalelements:aproduct
namelockup,theprimaryimagery,aboxshotandanapplicationicon.
Theseelementsshouldbeusedacrossallpackagingandmarketing
materialsforthisproduct.
Craphic £Iement Deñnitions
Allproductlockupsandprimary
graphicsaredownloadablefrom
theAssetLibraryintheAdobe
BrandCenter:
http://www.adobe.com/brandcenter.
EachCS3pointproducthasaprimary
image.Theimageisinspiredbythe
ideaoffow.Thisthumbnailshowsthe
imageinitsentirety.
TheAdobeInDesignCS3boxshot
displayshowtheprimaryimagery
isusedontheproductpackage.This
isthedefactostandardforhowthe
imageshouldappear.
CS3applicationiconsarecalled
“mnemonics.” Amnemonicshould
notbeusedasanalternativeor
substituteforaproduct’sprimary
imagery.
product name primary imagery box shot application icon
ADOBE
®
INDESIGN
®
CS3
AdobeInDesignCS3GuidelinesJanuary20073
AdobeInDesignCS3imageryanddesigncomponents
AdobeInDesignCS3setsthestandardfordesignandproductionof
professionalpagelayouts.Theideasoffowandeaseofuseareintegral
toAdobeInDesignCS3productimagery.
PicturedbelowarecomponentsoftheAdobeInDesignCS3visual
vocabularyastheyareappliedtotheproductpackage.
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
Product logotype lock-up
Declarative statement
Product imagery
Corporate logo
Thepreferredplacementofthe
corporatelogoisinthelowerright
corner,withadequateclearspace
aroundit.Note:Corporatelogo
guidelinesforclearspaceand
colorareonthenextpage.
AdobeInDesignCS3GuidelinesJanuary20074
Corporatelogoguidelines
Topreservethelegalprotectionandstrengthofthetrademarked
corporatelogo,itmustbeusedcorrectlyandconsistently,according
totheseguidelines.
Print minimum size
Tomaintainlegibility,neverreproduce
thecorporatelogosmallerthan
11.4mm(0.45”).
x .5x .5x
.5x
.5x
11.4mm
(0.45”)
Positive Iogo
Two-color
Adobe
Red
Black
Black Transparent
Black
Transparent
Positive Iogo
One-color
Reverse Iogo
Two-color
Adobe
Red
White
White Transparent
Reverse Iogo
One-color
White
Transparent
Minimum cIear space
Topreservetheimpactofourcorporate
logo,neveruselessthantheminimum
clearspace,asshown.
CoIor
Thetwo-colorlogoisthepreferred
usage.The“A” insidethelogoisalways
transparent,lettingthebackground
colorshowthrough.
TheAdobelogoappearsinsilver
onAdobeInDesignCS3product
packaging.Thisisaspecialexception
andshouldnotbeduplicatedon
otherdesignmaterials.
AdobeInDesignCS3GuidelinesJanuary20075
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
Adobe Systems Incorporated
345 Park Avenue, San Jose, CA 95110-2704 USA
www.adobe.com
Adobe, the Adobe logo, Acrobat, and the Adobe PDF
logo are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or
other countries.
© 2005 Adobe Systems Incorporated. All rights reserved.
Printed in Singapore
90071521 11/06
NOTICE TO USERS
This product is oered subject to your acceptance of the license
agreement included with the media and to limited warranty terms. See
www.adobe.com
/products/eulas for details. You must activate this product by telephone
or via the Internet. See www.adobe.com/activation for details.
AVIS AUX UTILISATEURS
Ce produit est oert sujet à votre acceptation de l'accord de licence
inclus avec les medias et aux limites de garantie limitées. Voir le
www.adobe.com /products/eulas pour des détails. Vous devez lancer ce
produit par téléphone ou par l'intermédiaire de l'Internet. Voir le
www.adobe.com/activation pour des détails.
BEGRIFFZUDENBENUTZERN
Dieses Produkt wird abhängig von Ihrer Abnahme der
Lizenzvereinbarung angeboten, die mit den Media und zu begrenzten
Garantiebedingungen eingeschlossen ist. Sehen Sie
www.adobe.com/products/eulas für Details. Sie müssen dieses Produkt
durch Telefon oder über das Internet aktivieren. Sehen Sie
www.adobe.com/activation für Details.
BERICHTAANGEBRUIKERS
Dit product wordt aangeboden behoudens uw goedkeuring van de
vergunningsovereenkomst inbegrepen met de media en beperkte
garantietermijnen. Zie www.adobe.com/products/eulas voor details. U
moet dit product telefonisch of via Internet activeren. Zie
www.adobe.com/activering voor details.
AVVISOAGLI UTENTI
Questo prodotto è oerto conforme alla vostra accettazione dell'accordo
di autorizzazione incluso con i media ed ai termini di garanzia limitati.
Veda www.adobe.com/products/eulas per i particolari. Dovete attivare
questo prodotto per telefono o via il Internet. Veda
www.adobe.com/activation per i particolari.
OBSERVAÇÃOAOSUSUÁRIOS
Este produto é oferecido o assunto a sua aceitação do acordo de licença
incluído com os media e aos termos de garantia limitados. Veja
www.adobe.com/products/eulas para detalhes. Você deve ativar este
produto pelo telefone ou através do Internet. Veja
www.adobe.com/activation para detalhes.
ИЗВЕЩЕНИЕКПОТРЕБИТЕЛЯМ
Этот продукт предложен subject to ваше принятие согласования
лицензии включенного с средствами и к лимитированным терминам
гарантированности. См. www.adobe.com/products/eulas для деталей.
Вы должны активировать этот продукт телефоном или через
интернет. См. www.adobe.com/activation для деталей.
BERICHTAANGEBRUIKERS
Dit product wordt aangeboden behoudens uw goedkeuring van de
vergunningsovereenkomst inbegrepen met de media en beperkte
garantietermijnen. Zie www.adobe.com/products/eulas voor details. U
moet dit product telefonisch of via Internet activeren. Zie
www.adobe.com/activering voor details.
AVVISOAGLI UTENTI
Questo prodotto è oerto conforme alla vostra accettazione dell'accordo
di autorizzazione incluso con i media ed ai termini di garanzia limitati.
Veda www.adobe.com/products/eulas per i particolari. Dovete attivare
questo prodotto per telefono o via il Internet. Veda
www.adobe.com/activation per i particolari.
AVISOALOSUTILIZADORES
Este producto se ofrece conforme a su aceptación del acuerdo de
licencia incluido con los media y a los términos de garantía limitados. Vea
www.adobe.com/products/eulas para los detalles. Usted debe activar
este producto por el teléfono o vía el Internet. Vea
www.adobe.com/activation para los detalles.
通知單對用戶
這個產品被提供依於許可證協議的的接受被包括有媒體和對有限的保
修單術語。參見www.adobe.com/products/eulas 為詳細資料。必須激
活這個產品用電話或通過網際網路。參見www.adobe.com/activation為詳
細資料。
ユーザーへの注意
このプロダクトは媒体とそして限定保証タームに含まれている使用許
諾契約の受諾に応じて提供される。細部については
www.adobe.com/products/eulas を見なさい。電話によってまたは
インターネットによってこのプロダクトを作動しなければならない。
細部についてはwww.adobe.com/activation を見なさい。
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Datasheet
ADOBE
®
INDESIGN
®
CS3
DESIGNAND PRODUCE
PROFESSIONAL PAGE LAYOUTS
Adobe InDesign CS3 lumsandipit irit adignibh eugait, con
elisit nostrud te doloreetuero delendit lorer aute magnibh
et wissimzzriliscilit laor sit lobore tie do dolessi. Tin henit
ip ea facillamvelit lortionsed tie vullaor.
Create engaging content.
With quatem zzrit dolobor ipisim
doloborerit, sed etue duismod olendre
tat prat. Ut laore ex ea feugait atet adipit,
vent acillaorem ing ero el dipis ad
magnim verat, quat velit er sed dignibh
et praese ea commy nis adip etue tie ming
eum zzril dui eu feuisl exerilit at.
Eniam irit digna alit vulla facilisi tat
deliquissim dolutpate dunt deleniat.
Lessenisci tie ea atem num ero odipsum
quisisi irit digna alit vulla.
Tin henit ip ea facillam velit lortionsed.
Tie vullaor iurerit nim nullutpat iure te
veriurem dunt luptat, quat ad dolore ex
euip ercil ute tion ulputat wis dolessis
num vel utate tat, sum dipit lortis ent ad
delendrem venim velenim quip etumsan
ut lum del ut at luptat et, velestin ullandre
dionsequam el ulput praesed tat.
Alis nulputatet, velit euguer irit lore dolor
iliquam, suscill aorperos eril irit, quipsus
ciliquat ad dolor si blaore diat lam ver
secte feummy nulla ad min velissi tem
ipisciduis alismod tinim zzrit augiat, verit
luptatu mmodiamet am. It, quatem zzrit
dolobor ipisim doloborerit, sed etue
duismod olendre tat prat. Ut laore ex ea
feugait atet adipit, vent acillaorem ing ero
el dipis ad magnim verat, quat velit er sed
dignibh et praese ea commy nis adip etue
tie ming eum zzril dui eu feuisl exerilit at.
Tin henit ip ea facillam velit lortionsed tie
Lessenisci tie ea atem num ero odipsum
quisisi.
Tie vullaor iurerit nim nullutpat iure te
veriurem dunt luptat, quat ad dolore ex
euip ercil ute tion ulputat wis dolessis
num vel utate tat, sum dipit lortis ent ad
delendrem venim velenim quip etumsan
ut lum del ut at luptat et, velestin ullandre
dionsequam el ulput praesed tat.
Alis nulputatet, velit euguer irit lore dolor
iliquam, suscill aorperos eril irit, quipsus
ciliquat ad dolor si blaore diat lam ver
secte feummy nulla ad min velissi tem
ipisciduis alismod tinim zzrit augiat, verit
luptatu mmodiamet am. It, quatem zzrit
dolobor ipisim doloborerit, sed etue
duismod olendre tat prat. Ut laore ex ea
feugait atet adipit, vent acillaorem ing ero
el dipis ad magnim verat, quat velit er sed
dignibh et praese ea commy nis adip etue
tie ming eum zzril dui eu feuisl exerilit at.
Eniam irit digna alit vulla facilisi tat
deliquissim dolutpate dunt deleniat.
Tin henit ip ea facillam velit lortionsed tie
vullaor iurerit nim nullutpat iure te
veriurem dunt luptat, quat ad dolore ex
euip ercil ute tion ulputat wis dolessis
num vel utate tat, sum dipit lortis ent ad
delendrem venim velenim quip etumsan
ut lum del ut at luptat et, velestin ullandre
dionsequam el ulput praesed tat.
CorporatelogoguidelinesinCS3applications
CorporatelogoguidelinesshouldbehonoredwhentheAdobelogoappears
inCS3promotionalandinstructionalmaterials.Duetothevividnessand
complexityofthegraphics,caremustbetakentoplacethecorporateidentity
isaquietareaoftheillustrationinordertoavoidcollisions.
Logo recommendations
Inasituationwherethegraphicisthe
predominantelementandappears
withproductnameanddeclarative
orotherheadlinetype,thelogoshould
appearinCoolGrey7or50%black
inaclearareaofwhitespace.Usethe
relationshiponthefrontoftheproduct
packageasareference.
Inasituationlikeadatasheet,where
thereissubstantialbodycopybut
thegraphicdoesnotappearoutside
ofaboxshotpresentation,usethe
traditionalredandblackAdobelogoin
apositionofstrengthandprominence.
Theremaybeinstanceswherebody
copyneedstoappearoveragraphic.
Thecopyshouldbeeithersolidblack
orknockoutwhite,whicheverofers
maximumreadability.Thelogoshould
bethesamecolorasthebodycopy.
Makesurethelogoappearsinaquiet
areaofthegraphicsographicandlogo
donotcollide.
White-only (knock-out) logo usage
Gray logo usage Red and Black logo usage
AdobeInDesignCS3GuidelinesJanuary20076
Corporate paIette
Color Pantone Toyo C M Y K R G B Web#

AdobeRed Pantone485 0101 0 100 100 0 255 0 0 FF0000

Black Black 1020 0 0 0 100 0 0 0 000000

AdobeGray CoolGray7 0790 0 0 0 50 153 153 153 999999

White — — 0 0 0 0 255 255 255 FFFFFF
Color
AdobeInDesignCS3hasbeenassignedapurplehuetodistinguish
itfromotherAdobeproducts.Allimagery,insideandoutsidethe
product,derivesfromthishue.Consistentapplicationofcolor—along
withappropriateimageryandcleartypography—aidsinproduct
identifcation.
Corporate paIette
TheAdobecorporatepaletteisbasedon
long-establishedcorehues:AdobeRed,
black,andAdobeGray.
AdobeRed,black,andAdobeGrayare
usedinthecorporatelogoandsignature
andshouldalwaysbeusedconsistently.

Adobe InDesign CS3 paIette
InDesignPurple,DIC2618,isinspired
bythehueofthein-producticon.Itis
mostcommonlyusedforthedeclarative
statementwhenappearingonwhite.
Fora1-colorapplication,thedeclarative
statementappearsasPantoneCoolGray7
againstawhitebackground.
Pantone673Purpleisthecolorofthe
declarativestatementwhenitappears
inthecontextoftheprimaryimagery.
Itwasselectedtocreateanappropriate
balancebetweentheproductnameand
thedeclarativestatement.
CoIor Speciñcation
CS3spotcolorsarespecifedwitheither
DICorPantonesystems.TheDICsystem
isincludedherebecauseitofersahue
thatbestmatchestheAdobeInDesign
CS3mnemonicandprimaryimagery.
Adobe InDesign CS3 paIette
Color Spot(utilizesPantone&DIC) C M Y K R G B Web#

InDesignPurple DIC2618 40 100 0 0 146 73 132 924984

DeclarativePurple Pantone673 4 43 0 0 198 136 186 c688ba

DeclarativeGray PantoneCoolGray7 0 0 0 50 153 153 153 999999

Black ProcessBlack 73 67 65 78 31 31 31 1f1f1f
AdobeInDesignCS3GuidelinesJanuary20077
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
Colorandthedeclarativestatement
CS3productnamesarelockedupwithdeclarativestatements.The
appropriatehuefortheproductnameanddeclarativeisdetermined
bythecontextinwhichtheyappear.
Product name and decIarative
statement on primary graphic
Whenappearingwiththeprimary
graphic,theAdobeInDesignCS3
productnameiswhiteandthe
declarativestatementisPantone
673Purple.

DecIarative statement on white
background
Whenappearingonawhitebackground,
thedeclarativestatementforAdobe
InDesignCS3caneitherbeDIC2618
Purple(preferred)orPantoneCoolGray7.

Declarative statement on graphic
Purple declarative statement on white background (primary usage)
Gray declarative statement on white background (secondary usage)
AdobeInDesignCS3GuidelinesJanuary20078
Mnemonicsystem
Adobeusesamnemoniciconsystemtoidentifyapplicationsinthe
desktopexperience.Mnemonicsplayacentralrolein-product,andthe
colorofthemnemonicstronglyinfuencestheprimarygraphic.
Mnemonic graphics
Mnemonicgraphicsappearasiconsin
theapplicationdock.Theiruniquecolor
carriesthroughtheentirein-product
experience,helpinguserstoidentify
documents,fltersandotherelements
relatingtothemainapplication.
Themnemonicgraphicshouldalways
beclearlypresentedasanapplication
icon.
Themnemonicgraphicshouldalways
bevisuallytiedtotheproductname.
Themnemonicgraphicmustnotbe
embeddedwithinanymaincontentor
bodytextareas.
Whenplacingthemnemonicicononto
diferentapplications,a.5xclearspace
onallsizeswillensurereadability.
Tomaintainlegibility,neverreproduce
themnemonicapplicationiconsmaller
than.25”.
AdobeInDesignCS3
Minimumclearspacearoundicon
Minimumsize
.5x
.5x .5x x
.5x
.25”
AdobeInDesignCS3GuidelinesJanuary20079
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
ADOBE
®
INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
Typography:declarativestatement
Productdeclarativestatementslockupwithproductnames.
All-capstextcomplementsimageryandcolor,andestablishesthe
confdent,matter-of-facttoneintendedinthedeclarativedesign.
Donotcreateyourownproductname
ordeclarativestatement.Downloadit
fromtheBrandCenter:
http://www.adobe.com/brandcenter.
Theproductnameanddeclarative
statementarebothsetinsamesize
MyriadProSemibold,allcaps.
Thistypographictreatmentismeant
tocommunicateabold,confdent,
energetic,andstraightforwardfeeling.
Minimumsize
12pointtype
ProductName
DeclarativeStatement
AdobeInDesignCS3GuidelinesJanuary200710
ADOBE
®
INDESIGN
®
CS3
ADOBE
®
INDESIGN
®
CS3
ADOBE
®
INDESIGN
®
CS3
Typography:productname
Productnamescanappearwithoutdeclarativestatements.
Reversed on dark background
Usedwithdeclarativeorprimary
imagery.
Thelogotypescanalsobe
reversedtowhitewhenused
onanadequatelydark,solid
background.
Donotcreateyourownproductname
ordeclarativestatement.Downloadit
fromtheBrandCenter:
http://www.adobe.com/brandcenter.
Theproductnameissetinsamesize
MyriadProSemibold,allcaps.
Thistypographictreatmentismeant
tocommunicateabold,confdent,
energetic,andstraightforwardfeeling.
Primary lockups
Usedasastandalonesignature.
AdobeInDesignCS3GuidelinesJanuary200711
Primaryimagerycropping
Theappearanceoftheprimaryimageryontheproductpackageisthe
defactostandardforcropping.
Upperleftcornerallows
formaximumheadline
typereadability
Productpackage
cropping
Uncroppedgraphic
image
Lowerrightcorner
allowsforcorporatelogo
placementinavisually
“quietspace.”
Pleasemakesureanycroppedgraphic
hassufcientresolutionatactualsize
whenitisinlayout.Printgenerally
requires300dpiandweb72dpi.
Theprimaryimageryisdesignedfor
maximumheadlinetypereadability
intheupperleftcorner.Visual“quiet
space” inthelowerrightcorneris
intendedtoaccommodatetheAdobe
logo.
Bodycopytextblocksshouldnever
berunacrosstheprimaryimagery.
Standard Box Cropping
ADOBE
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INDESIGN
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CS3
DESIGN AND PRODUCE
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AdobeInDesignCS3GuidelinesJanuary200712
Extraordinaryformats
Alternatecroppingoftheprimaryimageryshouldretaintheideaoffow
andreplicatethecharacteroftheproductpackagingcrop.
Theseimagecroppingguidelines
ensuretheconceptoffowanda
correctbalanceofcolorandwhite
spaceisretained.
Pleasemakesureanycroppedgraphic
hassufcientresolutionatactualsize
whenitisinlayout.Printgenerally
requires300dpiandweb72dpi.
Square Cropping Extreme Vertical Cropping Extreme Horizontal Cropping
Inasquareformat,theareaofthe
imagechosenshouldbevisually
interestingandaccommodatethe
readabilityofanytypographyor
logosused.
Inanextremeverticalformat,avertical
“slice” shouldbeused,utilizingthefull
imageheight.Theareaoftheimage
chosenshouldbevisuallyinteresting
andaccommodatethereadabilityof
anytypographyorlogosused.
Inanextremehorizontalformat,
ahorizontal“slice” shouldbeused,
utilizingthefullimagewidth.The
areaoftheimagechosenshouldbe
visuallyinterestingandaccommodate
thereadabilityofanytypographyor
logosused.
AdobeInDesignCS3GuidelinesJanuary200713
Extraordinaryformats:typographyandlogo
Typographyandcorporatelogoshouldretainthepositionandcharacter
oftheirappearanceontheproductpackage.
Whencroppingintoshapesotherthan
thestandardboxformat,alwaysrefer
backtothepackageasastandard.
HeadlinetypeandtheAdobelogo
shouldbereadableandplacedin
anareaofquietspace.
ADOBE
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INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
ADOBE
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INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
ADOBE
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INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
ADOBE
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INDESIGN
®
CS3
DESIGN AND PRODUCE
PROFESSIONAL PAGE LAYOUTS
MACINTOSH | UPGRADE
Free Total Training video
workshop included
Square Cropping
Extreme Vertical Cropping Extreme Horizontal Cropping
AdobeInDesignCS3GuidelinesJanuary200714
Primaryimagery:incorrectusage
ItisimportanttomaintainconsistencyintheusageofAdobeInDesign
CS3imageryinordertocommunicateaunifedbrandmessage.Below
areexamplesofincorrectusageoftheprimaryimagery.
Don’t re-color the imagery
Don’t distort the imagery Don’t change the
orientation of the imagery
Don’t re-crop the imagery so
that it loses the spirit of the
original
Don’t ghost back the image
Don’t contrast the imagery
Don’t add a color over the “white
space” of the imagery
Don’t add texture to the imagery
Don’t reverse type out of
critical color areas so type is
difcult to read
Don’t collage the imagery
INDESIGN
AdobeInDesignCS3GuidelinesJanuary200715
CaseStudies
UsetheCS3pointproductgraphicasastrongidentifyingaccentin
applicationswheretherearemanylevelsofadditionalcontent.Avoidthe
overlycomplexorbusy;striveforcleanlines,simplicityandopenness.
Suggested AppIications
Theseexamplesillustratehowthe
primarygraphiccanbeusedinavariety
ofrealworldsituations.Maintain
typographicstandardsforproduct
nameanddeclarative,andextendthat
standardtootherheadlinecontent.
Followthecroppingguidelines
illustratedonpage12forformats
thatfalloutsideoftheportrait
rectangleoftheproductpackage.
Adheretocorporatebrandstandards
whenusingtheAdobelogo,keeping
inmindtherecommendationsgiven
onpage7forhowtopresentthelogo
inrelationtotheprimaryimagery.
Jef Loetel
From: Adobe Systems Inc.
Sent: Friday, May 11, 2007 9:15 AM
To: Arti UE Opt-In Verma USA
Subject: Welcome. Get Started with
Adobe Creative Suite 3 Resources
ADOBE
®
INDESIGN
®
CS3
Dear Arti UE Opt-In Verma USA,
Welcome to Adobe InDesign CS3. To help you get the most out of your
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AdobeInDesignCS3GuidelinesJanuary200716
Formoreinformation
TheAdobeBrandCenterisaconvenientsourceforartworkflesand
detailedbrandinformation.Allofthemarketingandproductimages
fromthisdocumentareavailablefordownloadintheAssetLibraryin
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Forquestions,pleasecontact:
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atre@adobe.com(408)536-6475
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WendyBacile
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Contents Adobe InDesign CS3 Guidelines Introduction Adobe InDesign CS3 graphic elements Adobe InDesign CS3 imagery and design components Corporate logo guidelines Corporate logo guidelines in CS3 applications Color Color and the declarative statement Mnemonic system Typography: declarative statement Typography: product name Primary imagery cropping Extraordinary formats Extraordinary formats: typography and logo Primary imagery: incorrect usage Case Studies For more information 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Contents .

These guidelines define the standards for the Adobe InDesign CS3 primary visual vocabulary. one of Adobe’s most important markets. We hope you will find these guidelines to be a valuable tool when designing informational and promotional materials for Adobe InDesign CS3 and the Adobe brand. typography and product imagery. Adobe InDesign CS3 sets the standard for design and production of professional page layouts. Adobe InDesign CS3 Guidelines January 2007  . web and video production professionals. Brand guidelines have been created to help you communicate consistent verbal and visual messaging for all Adobe products and solutions. including color.Introduction The strength of the Adobe brand relies on maintaining a system of clear and consistent communication. Subsequent versions of these guidelines will expand upon these basics by offering more extensive usage examples. consisting primarily of design. Adobe InDesign CS3 is an Adobe CS3 point product targeted at the creative audience segment.

The image is inspired by the idea of flow. ADOBE INDESIGN CS3 ® ® Adobe InDesign CS3 Guidelines January 2007  . the primary imagery. This thumbnail shows the image in its entirety. product name primary imagery box shot application icon Graphic Element Definitions All product lockups and primary graphics are downloadable from the Asset Library in the Adobe Brand Center: http://www. Each CS3 point product has a primary image.” A mnemonic should not be used as an alternative or substitute for a product’s primary imagery. The Adobe InDesign CS3 box shot displays how the primary imagery is used on the product package. CS3 application icons are called “mnemonics.com/brandcenter. a box shot and an application icon. This is the de facto standard for how the image should appear.Adobe InDesign CS3 graphic elements Each Adobe CS3 point product has four fundamental elements: a product name lockup. These elements should be used across all packaging and marketing materials for this product.adobe.

with adequate clear space around it. The ideas of flow and ease of use are integral to Adobe InDesign CS3 product imagery. Pictured below are components of the Adobe InDesign CS3 visual vocabulary as they are applied to the product package. ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Product logotype lock-up Declarative statement Product imagery Corporate logo The preferred placement of the corporate logo is in the lower right corner. Note: Corporate logo guidelines for clear space and color are on the next page. Adobe InDesign CS3 Guidelines January 2007  .Adobe InDesign CS3 imagery and design components Adobe InDesign CS3 sets the standard for design and production of professional page layouts.

as shown. .5x Minimum clear space To preserve the impact of our corporate logo. letting the background color show through.45”).5x Color The two-color logo is the preferred usage.5x x . This is a special exception and should not be duplicated on other design materials. Positive logo Two-color Transparent Black Adobe Red Black Positive logo One-color Transparent Reverse logo Two-color Transparent White Adobe Red White Reverse logo One-color Transparent Black White Adobe InDesign CS3 Guidelines January 2007  . . never use less than the minimum clear space. never reproduce the corporate logo smaller than 11. 11. The “A” inside the logo is always transparent. according to these guidelines.5x Print minimum size To maintain legibility. The Adobe logo appears in silver on Adobe InDesign CS3 product packaging.4mm (0.4mm (0.45”) .Corporate logo guidelines To preserve the legal protection and strength of the trademarked corporate logo. it must be used correctly and consistently.

Zie www. AVISO A LOS UTILIZADORES Este producto se ofrece conforme a su aceptación del acuerdo de licencia incluido con los media y a los términos de garantía limitados. Ut laore ex ea feugait atet adipit. Tie vullaor iurerit nim nullutpat iure te veriurem dunt luptat.adobe. BERICHT AAN GEBRUIKERS Dit product wordt aangeboden behoudens uw goedkeuring van de vergunningsovereenkomst inbegrepen met de media en beperkte garantietermijnen. sum dipit lortis ent ad delendrem venim velenim quip etumsan ut lum del ut at luptat et. Tin henit ip ea facillam velit lortionsed tie vullaor iurerit nim nullutpat iure te veriurem dunt luptat. ИЗВЕЩЕНИЕ К ПОТРЕБИТЕЛЯМ Этот продукт предложен subject to ваше принятие согласования лицензии включенного с средствами и к лимитированным терминам гарантированности. © 2005 Adobe Systems Incorporated.adobe. suscill aorperos eril irit.adobe.adobe.com/products/eulas para los detalles.adobe.adobe. sum dipit lortis ent ad delendrem venim velenim quip etumsan ut lum del ut at luptat et.com/products/eulas para detalhes. quatem zzrit dolobor ipisim doloborerit.adobe.com Adobe. vent acillaorem ing ero el dipis ad magnim verat. Lessenisci tie ea atem num ero odipsum quisisi irit digna alit vulla.adobe. the logo should appear in Cool Grey 7 or 50% black in a clear area of white space. velestin ullandre dionsequam el ulput praesed tat. There may be instances where body copy needs to appear over a graphic.adobe. sum dipit lortis ent ad delendrem venim velenim quip etumsan ut lum del ut at luptat et.Corporate logo guidelines in CS3 applications Corporate logo guidelines should be honored when the Adobe logo appears in CS3 promotional and instructional materials.adobe. Vea www. You must activate this product by telephone or via the Internet. care must be taken to place the corporate identity is a quiet area of the illustration in order to avoid collisions.adobe.com/activation für Details. Alis nulputatet. См. sed etue duismod olendre tat prat. Veda www. velit euguer irit lore dolor iliquam.com/activation для деталей. U moet dit product telefonisch of via Internet activeren. Zie www. quipsus ciliquat ad dolor si blaore diat lam ver secte feummy nulla ad min velissi tem ipisciduis alismod tinim zzrit augiat. suscill aorperos eril irit. Due to the vividness and complexity of the graphics.adobe. Zie www.adobe. Adobe Systems Incorporated 345 Park Avenue. Tie vullaor iurerit nim nullutpat iure te veriurem dunt luptat. With quatem zzrit dolobor ipisim doloborerit.adobe.com/activation for details. Veda www. AVIS AUX UTILISATEURS Ce produit est o ert sujet à votre acceptation de l'accord de licence inclus avec les medias et aux limites de garantie limitées.adobe. velestin ullandre dionsequam el ulput praesed tat. Dovete attivare questo prodotto per telefono o via il Internet. Veja www. Vea www. the Adobe logo. Veda www. vent acillaorem ing ero el dipis ad magnim verat.com/activation pour des détails. U moet dit product telefonisch of via Internet activeren. verit luptatu mmodiamet am. www. Logo recommendations In a situation where the graphic is the predominant element and appears with product name and declarative or other headline type. Veda www. Sehen Sie www. См.com/activation para detalhes. quipsus ciliquat ad dolor si blaore diat lam ver secte feummy nulla ad min velissi tem ipisciduis alismod tinim zzrit augiat.adobe. www.com/activation per i particolari. con elisit nostrud te doloreetuero delendit lorer aute magnibh et wissim zzriliscilit laor sit lobore tie do dolessi.com/products/eulas を見なさい。電話によってまたは インターネットによってこのプロダクトを作動しなければならない。 細部についてはwww.com/activation per i particolari.adobe. BERICHT AAN GEBRUIKERS Dit product wordt aangeboden behoudens uw goedkeuring van de vergunningsovereenkomst inbegrepen met de media en beperkte garantietermijnen. Sie müssen dieses Produkt durch Telefon oder über das Internet aktivieren. Eniam irit digna alit vulla facilisi tat deliquissim dolutpate dunt deleniat.com/products/eulas voor details. quat velit er sed dignibh et praese ea commy nis adip etue tie ming eum zzril dui eu feuisl exerilit at.com /products/eulas for details. sed etue duismod olendre tat prat. Você deve ativar este produto pelo telefone ou através do Internet. Tin henit ip ea facillam velit lortionsed tie vullaor.com/products/eulas voor details. die mit den Media und zu begrenzten Garantiebedingungen eingeschlossen ist. Eniam irit digna alit vulla facilisi tat deliquissim dolutpate dunt deleniat.adobe. Gray logo usage NOTICE TO USERS Red and Black logo usage このプロダクトは媒体とそして限定保証タームに含まれている使用許 諾契約の受諾に応じて提供される。細部については www. See www.com/activation を見なさい。 This product is o ered subject to your acceptance of the license agreement included with the media and to limited warranty terms. In a situation like a data sheet.adobe.com/activation para los detalles. San Jose. Usted debe activar este producto por el teléfono o vía el Internet.com/activation 為詳 細資料。 ユーザーへの注意 90071521 11/06 White-only (knock-out) logo usage Adobe InDesign CS3 Guidelines January 2007  . Voir le www. Ut laore ex ea feugait atet adipit. Вы должны активировать этот продукт телефоном или через интернет. ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Datasheet ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Adobe InDesign CS3 lumsandipit irit adignibh eugait. velestin ullandre dionsequam el ulput praesed tat. and the Adobe PDF logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. quat velit er sed dignibh et praese ea commy nis adip etue tie ming eum zzril dui eu feuisl exerilit at. Voir le www. quatem zzrit dolobor ipisim doloborerit. velit euguer irit lore dolor iliquam.adobe. vent acillaorem ing ero el dipis ad magnim verat. quat ad dolore ex euip ercil ute tion ulputat wis dolessis num vel utate tat. Dovete attivare questo prodotto per telefono o via il Internet.com/products/eulas 為詳細資料。 必須激 活這個產品用電話或通過網際網路。參見www. Printed in Singapore 通知單對用戶 這個產品被提供依於許可證協議的 的接受被包括有媒體和對有限的保 修單術語。參見www. AVVISO AGLI UTENTI Questo prodotto è o erto conforme alla vostra accettazione dell'accordo di autorizzazione incluso con i media ed ai termini di garanzia limitati. Sehen Sie www. CA 95110-2704 USA www.adobe. whichever offers maximum readability.com/products/eulas для деталей.adobe. It. Tin henit ip ea facillam velit lortionsed tie Lessenisci tie ea atem num ero odipsum quisisi. Create engaging content. use the traditional red and black Adobe logo in a position of strength and prominence. OBSERVAÇÃO AOS USUÁRIOS Este produto é oferecido o assunto a sua aceitação do acordo de licença incluído com os media e aos termos de garantia limitados. The logo should be the same color as the body copy. Use the relationship on the front of the product package as a reference.adobe.com/activering voor details. Ut laore ex ea feugait atet adipit. quat velit er sed dignibh et praese ea commy nis adip etue tie ming eum zzril dui eu feuisl exerilit at. sed etue duismod olendre tat prat. It. Alis nulputatet. The copy should be either solid black or knockout white.com/activering voor details.com /products/eulas pour des détails.adobe. quat ad dolore ex euip ercil ute tion ulputat wis dolessis num vel utate tat. AVVISO AGLI UTENTI Questo prodotto è o erto conforme alla vostra accettazione dell'accordo di autorizzazione incluso con i media ed ai termini di garanzia limitati.adobe. All rights reserved. Zie www. Veja www. Vous devez lancer ce produit par téléphone ou par l'intermédiaire de l'Internet. BEGRIFF ZU DEN BENUTZERN Dieses Produkt wird abhängig von Ihrer Abnahme der Lizenzvereinbarung angeboten. Tin henit ip ea facillam velit lortionsed.com/products/eulas für Details. See www. Make sure the logo appears in a quiet area of the graphic so graphic and logo do not collide. where there is substantial body copy but the graphic does not appear outside of a box shot presentation.com/products/eulas per i particolari. verit luptatu mmodiamet am. quat ad dolore ex euip ercil ute tion ulputat wis dolessis num vel utate tat.com/products/eulas per i particolari. Acrobat.

and Adobe Gray are used in the corporate logo and signature and should always be used consistently. The DIC system is included here because it offers a hue that best matches the Adobe InDesign CS3 mnemonic and primary imagery. black. derives from this hue. For a 1-color application. All imagery. Adobe InDesign CS palette InDesign Purple.Color Adobe InDesign CS3 has been assigned a purple hue to distinguish it from other Adobe products. Consistent application of color—along with appropriate imagery and clear typography—aids in product identification. Corporate palette The Adobe corporate palette is based on long-established core hues: Adobe Red. Adobe Red. DIC 2618. It is most commonly used for the declarative statement when appearing on white. inside and outside the product. Pantone 673 Purple is the color of the declarative statement when it appears in the context of the primary imagery. It was selected to create an appropriate balance between the product name and the declarative statement. Corporate palette Color Adobe Red Black Adobe Gray White • • • • • • • • Pantone Pantone 485 Black Cool Gray 7 — Toyo 0101 1020 0790 — C 0 0 0 0 M 100 0 0 0 Y 100 0 0 0 K 0 100 50 0 R 255 0 153 255 G 0 0 153 255 B 0 0 153 255 Web # FF0000 000000 999999 FFFFFF Adobe InDesign CS palette Color Spot (utilizes Pantone & DIC) InDesign Purple DIC 2618 Declarative Purple Pantone 673 Declarative Gray Pantone Cool Gray 7 Black Process Black C 40 4 0 73 M 100 43 0 67 Y 0 0 0 65 K 0 0 50 78 R 146 198 153 31 G 73 136 153 31 B 132 186 153 31 Web # 924984 c688ba 999999 1f1f1f Adobe InDesign CS3 Guidelines January 2007  . is inspired by the hue of the in-product icon. the declarative statement appears as Pantone Cool Gray 7 against a white background. Color Specification CS3 spot colors are specified with either DIC or Pantone systems. black. and Adobe Gray.

The appropriate hue for the product name and declarative is determined by the context in which they appear. ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Purple declarative statement on white background (primary usage) ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Gray declarative statement on white background (secondary usage) Declarative statement on graphic Adobe InDesign CS3 Guidelines January 2007  .Color and the declarative statement CS3 product names are locked up with declarative statements. Product name and declarative statement on primary graphic When appearing with the primary graphic. the Adobe InDesign CS3 product name is white and the declarative statement is Pantone 673 Purple. the declarative statement for Adobe InDesign CS3 can either be DIC 2618 Purple (preferred) or Pantone Cool Gray 7. Declarative statement on white background When appearing on a white background.

To maintain legibility.5x . and the color of the mnemonic strongly influences the primary graphic. never reproduce the mnemonic application icon smaller than . helping users to identify documents.Mnemonic system Adobe uses a mnemonic icon system to identify applications in the desktop experience.5x clear space on all sizes will ensure readability. a . The mnemonic graphic must not be embedded within any main content or body text areas. filters and other elements relating to the main application. When placing the mnemonic icon onto different applications. Mnemonics play a central role in-product. Minimum clear space around icon Mnemonic graphics Mnemonic graphics appear as icons in the application dock.25” Adobe InDesign CS3 Guidelines January 2007  .25”. The mnemonic graphic should always be visually tied to the product name.5x . Their unique color carries through the entire in-product experience.5x Minimum size .5x x . Adobe InDesign CS3 . The mnemonic graphic should always be clearly presented as an application icon.

Typography: declarative statement Product declarative statements lock up with product names. This typographic treatment is meant to communicate a bold. matter-of-fact tone intended in the declarative design.adobe. confident. All-caps text complements imagery and color. The product name and declarative statement are both set in same size Myriad Pro Semibold. energetic. Do not create your own product name or declarative statement. all caps.com/brandcenter. ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Product Name Declarative Statement ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Minimum size 12 point type Adobe InDesign CS3 Guidelines January 2007  . and straightforward feeling. Download it from the Brand Center: http://www. and establishes the confident.

Download it from the Brand Center: http://www. This typographic treatment is meant to communicate a bold.adobe. confident. solid background. and straightforward feeling.Typography: product name Product names can appear without declarative statements. energetic. Used as a standalone signature. ADOBE INDESIGN CS3 ® ® Used with declarative or primary imagery. all caps. Primary lockups Do not create your own product name or declarative statement. ADOBE INDESIGN CS3 ® ® Reversed on dark background ADOBE INDESIGN CS3 ® ® The logotypes can also be reversed to white when used on an adequately dark.com/brandcenter. Adobe InDesign CS3 Guidelines January 2007 0 . The product name is set in same size Myriad Pro Semibold.

Print generally requires 300 dpi and web 72 dpi. Please make sure any cropped graphic has sufficient resolution at actual size when it is in layout. The primary imagery is designed for maximum headline type readability in the upper left corner. Visual “quiet space” in the lower right corner is intended to accommodate the Adobe logo.” Adobe InDesign CS3 Guidelines January 2007  . Body copy text blocks should never be run across the primary imagery.Primary imagery cropping The appearance of the primary imagery on the product package is the de facto standard for cropping. ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Upper left corner allows for maximum headline type readability Product package cropping Uncropped graphic image Standard Box Cropping Lower right corner allows for corporate logo placement in a visually “quiet space.

Print generally requires 300 dpi and web 72 dpi. Adobe InDesign CS3 Guidelines January 2007  . In a square format. a vertical “slice” should be used. In an extreme vertical format. The area of the image chosen should be visually interesting and accommodate the readability of any typography or logos used. Please make sure any cropped graphic has sufficient resolution at actual size when it is in layout. The area of the image chosen should be visually interesting and accommodate the readability of any typography or logos used. Extreme Horizontal Cropping Extreme Vertical Cropping Square Cropping In an extreme horizontal format. the area of the image chosen should be visually interesting and accommodate the readability of any typography or logos used. These image cropping guidelines ensure the concept of flow and a correct balance of color and white space is retained. utilizing the full image width.Extraordinary formats Alternate cropping of the primary imagery should retain the idea of flow and replicate the character of the product packaging crop. a horizontal “slice” should be used. utilizing the full image height.

When cropping into shapes other than the standard box format. Headline type and the Adobe logo should be readable and placed in an area of quiet space. always refer back to the package as a standard.Extraordinary formats: typography and logo Typography and corporate logo should retain the position and character of their appearance on the product package. ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Square Cropping ADOBE INDESIGN CS3 DESIGN AND PRODUCE PROFESSIONAL PAGE LAYOUTS ® ® Extreme Vertical Cropping Extreme Horizontal Cropping Adobe InDesign CS3 Guidelines January 2007  .

Don’t add texture to the imagery Don’t add a color over the “white space” of the imagery Don’t re-crop the imagery so that it loses the spirit of the original Don’t re-color the imagery Don’t ghost back the image INDESIGN Don’t reverse type out of critical color areas so type is difficult to read Don’t contrast the imagery Don’t distort the imagery Don’t change the orientation of the imagery Don’t collage the imagery Adobe InDesign CS3 Guidelines January 2007  .Primary imagery: incorrect usage It is important to maintain consistency in the usage of Adobe InDesign CS3 imagery in order to communicate a unified brand message. Below are examples of incorrect usage of the primary imagery.

Expand your possibilities with the Resource Directory: What’s In The Box – Discover a wealth of resources instantly available to you. content. tips. Follow the cropping guidelines illustrated on page 12 for formats that fall outside of the portrait rectangle of the product package. support and services from Adobe and our partners. >> ARVERMA@ADOBE>COM Use your Adobe ID to access premium content. including an all-new Adobe Help Center. Jeff Loetel Your Account SOLUTIONS PRODUCTS SUPPORT COMMUNITIES COMPANY DOWNLOADS STORE Contact United States (Change) SEARCH Suggested Applications These examples illustrate how the primary graphic can be used in a variety of real world situations.adobecsguide. Welcome to Adobe InDesign CS3. fonts. now available at the Adobe Studio web site. To help you get the most out of your new software.com Here is your Adobe ID: Free Online Resources – Amplify your creativity and streamline your workflow with online tips and tutorials. print. Adobe Studio Design resources for web. user guides and more. From: Sent: To: Subject: Adobe Systems Inc. Get Started with Adobe Creative Suite 3 Resources KEEP YOUR IDEAS FLOWING. expert video training. ® ® LEARN MORE ABOUT ADOBE INDESIGN CS3 › ADOBE INDESIGN CS3 ® ® KEEP YOUR IDEAS FLOWING Pre-Order your copy of Adobe InDesign CS3 today. Friday. Adhere to corporate brand standards when using the Adobe logo. and extend that standard to other headline content. Rich e-mail T-shirt Web page Adobe InDesign CS3 Guidelines January 2007  . Maintain typographic standards for product name and declarative. The Adobe InDesign CS3 Resource Directory Get all the resources and support you need in one intuitive place at www. strive for clean lines. design templates. Dear Arti UE Opt-In Verma USA. keeping in mind the recommendations given on page 7 for how to present the logo in relation to the primary imagery. training and support you need throughout every step in the creative process. simplicity and openness. Expand Your Toolkit – Find the extra tools you need with additional training. April 1st 2007. Avoid the overly complex or busy. we’ve created the Adobe InDesign CS3 Resource Directory.Case Studies Use the CS3 point product graphic as a strong identifying accent in applications where there are many levels of additional content. May 11. Additionally. You can now reserve your copy of InDesign CS3 and have it delivered to you on the day of its North American release. This comprehensive directory will help you find the tools. digital imaging and digital video professionals. you can view and update your profile and communication preferences. 2007 9:15 AM Arti UE Opt-In Verma USA Welcome. software updates and forums. tricks and tutorials on the Adobe Studio web site.

government. Mobile. Editor - Brand Center. All collateral must be sent for approval to: brandapproval@adobe.com (408) 536-6475 Siri Lackovic Creative Pro. Knowledge Worker. Geo Comm.com (408) 536-2375 Adobe InDesign CS3 Guidelines January 2007  .adobe.com (408) 536-3129 Wendy Bacile Program Manager. Brand Guidelines wbacile@adobe.For more information The Adobe Brand Center is a convenient source for artwork files and detailed brand information. All of the marketing and product images from this document are available for download in the Asset Library in the Adobe Brand Center: http://www.com (408) 536-5389 Alison Tre Enterprise.com/brandcenter. Verticals – manufacturing. Education vertical slackovi@adobe.com For questions. telecommunications atre@adobe. Print and Classic Publishing. financial services. please contact: Worldwide Brand Communications Jim Petersen Brand strategy petersen@adobe. Corporate. Geo Comm. Platform.