Quantitative Data Analytics and Its Applications in Business
November 29, 2010 - December 02, 2010
banking. Multiple Regression Analysis Standard Data Analytic Tools ù Analysis. Testing of Statistical Hypotheses. 2010
The objective of the programme is to provide a framework for participants to process and manage information that can be productively used for decision making purposes in (though not exclusively to) marketing and finance. insurance. Some basic working knowledge of statistics is desirable. Some prior exposure to mining and/or analysis of business data will be useful (albeit not absolutely necessary) towards appreciating the inputs from the programme. will find this programme very relevant. Graphs. All senior level research and analytics managers who are entrusted in the organization with the responsibility of ensuring quality business information management and analysis for the purpose of actively supporting business decision-making will benefit. and insurance applications. retailing.December 02. The second phase will be devoted to building some appreciation for analytical tools that can be used for processing business information arising out of marketing. Standard Probability Distributions ù Confidence Intervals. ù you are interested in redesigning your ongoing research to make them more useful for business decision-making. While knowledge of specific statistical tools will be disseminated as a part of the overall objective of the programme.
The major topics to be covered (tentatively) in this programme are: An overview of basic statistical tools used for processing business information ù Summarization of Data using Tables. ù you are interested in issues such as. finance. d) appreciating demand projections. The last phase of the programme will be devoted to sharing some best management practices and initiating general guidelines and rules for building effective analytical processes in organizations. c) perceptions of consumers regarding product offerings. If
Who must attend?
Decision makers who are extensive users of business information/research and /or would like to develop processes within their organization that provide relevant marketing and financial analysis / research for decision-making are encouraged to participate.Quantitative Data Analytics and Its Applications in Business
November 29. etc. through a process of collection and analysis of relevant data. While the list is certainly not comprehensive. etc. a) identifying customer segments from data. for the sake of illustration. consumer financial services. f) estimating/forecasting impacts of alternative marketing plans. organizations in the FMCG. it will not attempt to be at a specialist level. The emphasis of the programme will be more on development of data analytics / research appreciation among practitioners. Cluster Analysis Factor ù Applications of Factor Analysis. b) measuring effectiveness of your If marketing initiatives. Cluster Analysis ù Discriminant Analysis and its Applications ù Multinomial Logit. consumer durables. Probit and Censored Data Analysis and their Applications Some Applications ù LISREL and its Applications ù Segmentation using CART ù Practices from Industry Cases
. e) optimizing communications budget. If ù you want to develop/refresh your understanding about some relevant data analytic tools and their applications.
Why should you attend?
Participants will benefit from this programme if they encounter some or any of the following situation(s) at work: ù you are concerned about how to use customer and competitor information to effectively drive your marketing initiatives If and would like to evolve an internal process within your organization to do so. and Charts ù Descriptive Measures. banking. The first phase of the programme will focus on providing an overview of the generic statistical concepts. 2010 .
He specializes in developing business models based on statistical analysis of large syndicated databases. Journal of Statistical Planning and Inference. Fee for the programme can be paid by Demand Draft payable at Ahmedabad. Biometrika. Other guest faculty from industry and academia will participate as required. Coca Cola. however. Ahmedabad as a faculty member in the Production & Quantitative Methods Area in 2005.) Arindam Banerjee joined the faculty at IIM. Ahmedabad. India or a pan India cheque payable at par.per participant from SAARC countries including India and US$ 2. he was a senior consultant at Mitchell Madison Group. Statistical Science. IIM. Ahmedabad Axis Bank. he has taught courses in Quantitative Marketing and Research Methodology to post-graduate and doctoral students. He has published papers in various national and international journals like Journal of the American Statistical Association. Lucknow). IIMA Permanent Account Number (PAN): AAATI1247F Please DO inform us the complete transaction details so that we can connect the same. Prior to joining IIM. He visited and taught in various universities in USA. and board expenses. Asian Journal of Marketing. UK. Sponsors should pay the full fee along with nomination forms. Ahmedabad after working in the industry for over seven years. Annals of the Institute of Statistical Mathematics. Arindam Banerjee PhD (SUNY at Buffalo). Statistics in Medicine and Biometrical Journal.” Fee can also be paid through Electronic fund transfer. Asia-Pacific Journal of Marketing and Logistics. etc. Organizations can avail themselves of both the discounts subject to a maximum overall discount of 15%. a global management consultancy firm specializing in the financial services sector based at their Chicago office.
. computer time.
Early Bird Discount: Nominations received with payments on or before November 08. he took leave from IIMA for setting up a global risk analytics team at HSBC for the bank's US-based consumer and mortgage lending business. guarantee acceptance of application. Ahmedabad. Research International.000/. room. For credit to Savings Bank A/c No. Vastrapur Branch (RTGS Code: UTIB0000032) 2. In case of any cancellation. Prior to joining IIM. he has worked extensively with various Indian and global business organizations in building and strengthening internal processes to support “fact-based decision-making”. Previously. Name of Remitter:__________________ (Please mention the name of the sponsoring organization) 3. He also coordinated three management development programmes on analytics in IIM.E.032010100040460. advanced probability. 80. The details are: 1. and Decision. Early submission of fee and nomination does not. Besides.
Rs. The fee includes teaching material. (Delhi College of Engg. Ahmedabad during 2006-2008. Purpose of Remittance: Quantitative Data Analytics & Its Applications in Business 4. the fee will be refunded only if a request is received at least 15 days prior to the programme commencement date. B. In 2006-07. Aviva. At IIM for the past ten years. he was associated with the Department of Statistics. and consumer durable sectors.
The programme will be held at the Indian Institute of Management. India for around two decades. FMCG. 2010 will be entitled to an early bird discount of 10%. he was at AC Nielsen (Chicago) where he headed a marketing analytics team that provided marketing support to Philip Morris Inc. Life Insurance Corporation of India. Group Discount: Any organization sponsoring five or more participants to a programme will be entitled to a discount of 10% on total fee payable. International Journal of Management and Decision Making. He has published papers in several academic journals in management such as the Journal of Segmentation in Marketing. Participants get full board and air-conditioned single room accommodation on the Institute campus. Annals of Applied Statistics. His research interests are varied but mainly in the realm of statistics and its applications to different fields. India) Tathagata Bandyopadhyay joined IIM.500 for participants from other countries. University of Calcutta. Applicable discounts will be given on completion of the programme. Vikalpa. At IIM. He is now the Editor of Calcutta Statistical Association Bulletin. He is currently a Professor in the Marketing Area. He also taught in executive development programmes for companies like Indian Oil Corporation. and applied multivariate analysis in the doctoral programme and quality management in the post-graduate executive programme. International Journal of Retail and Distribution Management. Sweden and Singapore. PGDM (IIM. He has worked on business problems in the retail financial services. He has also imparted training in various in-house corporate management development initiatives. research methodology. he has been teaching quantitative techniques in the post-graduate programme. The cheque or draft should be in favour of “Indian Institute of Management. Strategic Outsourcing: An International Journal.Faculty
Tathagata Bandyopadhyay PhD (University of Calcutta. Canada.
For nomination forms and more information. provide an academic and learning environment for participants of the Management Development Programmes. Ahmedabad.Income-tax Exemption
The Indian Institute of Management. VASTRAPUR. 2011. 2010. Therefore. The Institute conducts the following major programmes: Two-Year Post-Graduate Programme in Management (equivalent to MBA) Two-Year Post-Graduate Programme in Agri-business Management (equivalent to MBA) Fellow Programme in Management (equivalent to Ph. health. well equipped classrooms. over 45. and Entrepreneurship Centre for Infrastructure Policy INTERDISCIPLINARY CENTRES AND GROUPS and Regulation Centre for Management in Agriculture Centre for Management of Health Services Centre for Retailing Computer and Information Systems Group Faculty Development Centre Gender Resource Centre IIMA-Idea Telecom Centre of Excellence Insurance Research Centre Systems Group J.
Nominations and Inquiries
Nominations should reach the Manager . The Institute provides education. and population.in website: www.ernet. and public systems covering education. A formal acceptance letter will be sent to nominees subject to selection and approval by programme faculty. and computer labs. Fitness centre and facilities for indoor and outdoor games exist on the campus.INDIA Phone: 91-79-6632 4071-7. and activities.ernet. 91-79-6544 9057.) One-year Post-Graduate Programme in Management for Executives (PGPX.ernet.ernet. Fax: 91-79-2630 0352 (MDP)/2630 6896 (General) email: email@example.com/mdp
.iimahd. Ahmedabad.D. AHMEDABAD 380 015 . website: www.MDP Indian Institute of Management Vastrapur. The Institute has over 90 faculty members working in the following management areas and sectors: Disciplinary Areas Business Policy Communications Economics Finance and Accounting Marketing Production and Quantitative Methods Organizational Behaviour Personnel and Industrial Relations Centre for Innovation. TDS Circle. They have separate dining halls. Matthai Centre for Educational Innovation Public Ravi Kasturbhai Lalbhai Management Development Centre (KLMDC) located on the IIMA main campus and International Management Development Centre (IMDC). 1961.500 managers have participated in various MDPs. The Institute’s campus is wi-fi enabled. transport. a reading lounge.iimahd. business. auditoriums. syndicate rooms. 91-79-6544 9057 Fax: 91-79-2630 0352 (MDP)/2630 6896 (General) email: mdp@iimahd. Ahmedabad (IIMA)
IIMA was set up by the Government of India in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961.in/mdp
Participants become members of the IIMA Alumni Association on completion of the programme. equivalent to MBA) Management Development Programmes (MDPs) for industry. Incubation. Faculty Development Programme for teachers in universities and colleges.MDP latest by November 15.
Indian Institute of Management. ACIT/TDS Circle/IIM/2010-11 dated 23/04/2010 under section 197 of the I. Participants can also take advantage of the Institute’s library. training. tax on professional fee paid may not be deducted at source. All rooms at KLMDC and IMDC are furnished and air-conditioned. The alumni enjoy certain benefits with regard to the Institute’s publications. Act. Organizational sponsorship is generally required but can be waived in case the participant is likely to gain significantly from the programme for personal improvement or greater job effectiveness. holds income-tax exemption certificate No.in. consulting. facilities.T. and research facilities in management. Ahmedabad 380 015 Phone: 91-79-6632 4071-7. please contact: Manager .
INDIAN INSTITUTE OF MANAGEMENT. In the last 49 years. located on the new campus. issued by Assistant Commissioner of Income Tax. agricultural and rural sectors. which is valid up to March 31.