Maslow’s hierarchy of needs

Case study of NWSC – Uganda
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The Victors
• • • • • • •

Annet Kababiito Sylvia Nabirye Charlotte Nuwagaba Elizabeth Twongyierwe Methodius Adaku Elizabeth Aketch John Acuti Pious Bitakaramire

• 10/19/11

Definition It’s the term used to describe those processes. perceived 10/19/11 needs and personal goals.Concept of Motivation Maslow’s hierarchy of needs is just one the many theories of motivation that have been advanced in management. by which people seek to satisfy the basic drives. both instinctive and rational. which .

Jinja & Entebbe branches set up first 10/19/11 Corp Quick facts • • • • Expansion to other towns was for .National Water & Sewerage • 100% Government owned and is a monopoly Formed by decree 34 of 1972 as NWSC For water and sewerage services in urban areas Kampala.

• • • . theory in the 1950s/1960s Basic needs at the bottom and higher 10/19/11 needs at the top.Maslow’s hierarchy of needs • Abraham Harold Maslow’s studies into human motivation led him to propose a theory of needs based on a hierarchical model First published in 1954 Made considerable influence on dev’ts in mgmt.

Maslow’s Hierarchy of needs 10/19/11 .

Physiological needs The literal requirements for human survival » food » Sleep » Shelter » sex » Water » Clothing 10/19/11 .

Safety needs With Physiological needs satisfied. safety needs take precedence and dominate behavior • Stable environments free from threats are preferred and sought after e.g. » » » 10/19/11 Personal security Financial security Health and wellbeing Safety against accidents/ illness » .

clubs. sports teams. intimate relationships. mentors. confidants etc. family. • 10/19/11 Absence of this leaves people . prof. & belonging needs • The need to feel a sense of belonging & acceptance in both large & small groups e.g. religious groups.

Esteem needs • The need to be respected. Status. Be accepted and valued by others Lower one (need for respect of others. recognition. competence. self confidence. have self esteem and self respect. Strength. independence & freedom • • • 10/19/11 . mastery. fame. prestige & attention) Higher one (self respect.

he must be” This forms the basis of the perceived need of self actualisation • Pertains to what a person’s full potential is and realising it This need is specific to individuals e.g. » .Self-actualisation needs “what a man can be. » » 10/19/11 • Becoming an ideal parent Inventions Express oneself athletically etc.

Theory cont’d • People tend to satisfy their needs systematically Until a particular need is fulfilled. satisfaction gives further need for realising one’s potential Provides a variety of needs that 10/19/11 people may experience at work and • • • . a person’s behavior will be dominated by them Modified self actualization in 1961.

Theory in Practice at NWSC Staff retention through motivation at NWSC Physiological needs met • Salary scales of 1-10 in existing structure 15% of basic pay as housing allowance 10% of basic pay as lunch allowance 10% of basic pay as transport • • • 10/19/11 .

Theory in Practice at NWSC Safety needs met • Confirmation after 1 year of progressive performance Staff on 2 year legally binding renewable contracts save for the CEO who’s is 5 years After 2 years contract gratuity is paid out 10/19/11 • • • Hire/fire and staff movement based .

Theory in practice at NWSC Social/love and belongingness needs met • All staff on contract since 2006 (fairness) Staff participation in Corporate league events Staff annual get together parties to celebrate achievements 10/19/11 • • • Periodic Team building events in the .

Theory in Practice cont’d Esteem needs met • Training center in Bugolobi for capacity building Internal performance improvement initiatives • • • Trophies and cash prizes Monthly incentives based on performance ranging from 10% to 10/19/11 150% of basic pay .

• Capacity building Strategy and innovations unit 10/19/11 • .Theory in practice continued Self-actualization needs met NWSC provides a workplace environment that encourages and enables employees to fulfill their own unique potential through the following.

then its worthwhile for a manager to understand which needs are more important for the individual employees 10/19/11 • .Findings and Key conclusions • The theory is valid today for understanding human motivation. management training and personal development If the motivation is driven by the existence of unsatisfied needs.

at any one time different people may be motivated by entirely different factors Systematic movement up and down the hierarchy does not seem to be a consistent behavior for many 10/19/11 • • • When a want is satisfied. It doesn’t apply to the latter Not all people are driven by the same needs. collective society.Finding and key conclusions • Individualistic vs. its capacity .

retirement benefits and job security Social needs : create a sense of community via team-based projects 10/19/11 social events and • • . rest breaks and wages that are sufficient to purchase the essentials of life Safety needs: provide a safe working environment.Implications/ relevance for mgt • Physiological needs: provide lunch breaks.

co.Method of evidence gathering • Review of existing Literature on NWSC Face to face interviews with NWSC staff NWSC Website ( NWSC staff handbook/manual • • • 10/19/11 .

Thanks for your kind attention 10/19/11 .

Q&A 10/19/11 .

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