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GITAM started with a sole purpose of providing quality higher education and extended it through decades of unprecedented growth.

From humble beginning as an affiliated college in 1980, it emerged as an admired educational enterprise and was conferred University status in 2007, because of its remarkable service with commitment to the cause of higher education. It was rated as the 5th best Private University in India as per the report of Ministry of HRD emerging at this position out of a total of 128 universities reviewed in the country. GITAM has a picturesque campus at Visakhapatnam with contemporary structures and advanced facilities, which provide a contrast against the rolling Eastern Ghats and the Bay of Bengal. GITAM also has a proud campus at Hyderabad amidst a commercially vibrant industrial hub.

GITAM INSTITUTIONS
GITAM Institute of Management GITAM Institute of Science GITAM Institute of Pharmacy GITAM Dental College & Hospital GITAM Institute of Technology GITAM School of International Business GITAM Hyderabad Business School GITAM University Hyderabad Campus

01

GOVERNING BODY
President

BOARD OF MANAGEMENT
President

Dr.M.V.V.S.Murthi
Former Member of Parliament (LS) Vice-President

Dr. M.V.V.S. Murthi


Former Member of Parliament (LS) Chairman

Sri V.Seetaramaiah
Chartered Accountant Secretary

Prof. G. Subramanyam
Vice-Chancellor Member

Sri B.V.Mohana Rao


Hon. Treasurer

Manager - Operations, VBC Exports Ltd. Prof. D. Harinarayana Pro-Vice-Chancellor

Sri V.V.S.N.Murthy
Chartered Accountant Member

Member

Prof.V.K. Kumar
Dean & Director, GSIB Member

Sri C. Venkatramaiah
Member

Prof.N.Lakshmana Das
Dean & Principal, GIS Member

Dr.B.Swami
Former VC, ANU Member

VISION
To become a global leader in management education.

Prof.P.Suresh
Dean & Principal, GIP Member

Prof. K. Koteswara Rao


Former Principal - NIT (W) Member

Sri. V.V.S.N.Murthy
Chartered Accountant Treasurer, Governing Body, GITAM Member

MISSION
To impart futuristic and comprehensive management education of global standards with a high sense of discipline and social relevance in a serene and invigorating environment.

Sri A. Atchuta Rama Rao


MD, Coromandel Paints Limited Member

Sri B.V.Mohan Rao


Secretary, Governing Body, GITAM Member & Nominee of Chairman, UGC

Dr. M.K.Raju
Chairman, M.K.Raju Consultant P. Ltd Member

Prof. S P Thyagarajan
Former VC, Madras University Member

Sri M.S.P.Rama Rao


MD, KGPL Member

OBJECTIVES
To offer world class undergraduate, post- graduate and doctoral programmes in management education. To provide enriching, stimulating and rewarding experience from practical world. To promote and strengthen national and international linkages with industry, academics and society in general. To carry out research and development activities useful to the industry and society. To develop a holistic personality with positive and creative attitudes.

Sri V. Basavapunnaiah
Journalist Member

Sri.M.S.P. Rama Rao


MD, KGPL Member

Sri B.S.S.N. Raju


Advocate Member

Sri B.S.S.N. Raju


Advocate Non-Member Secretary

Prof. V.V. Bhanoji Rao


Adjunct Professor, LKY School of Public Policy, NUS, Singapore Member

Prof. M. Potha Raju


Registrar Member

Prof.K. Ashok
Professor, GIM Member

Sri K.Satyanarayana
Former President, Federation of A.P. Member

Dr.G. Saraswati
Associate Professor, GIT Member

Sri M.J.Rama Rao


Member

Mr. D. Siva Prasad


Assistant Professor, GIT

Sri Malineni Samba Siva Rao

Dr. M.V.V.S. MURTHI


M.A., B.L., Ph. D.

President, GITAM UNIVERSITY

GITAM was started in 1980 with a firm resolve to evolve into a global model in professional education. With its single minded dedication to the cause of higher education, the institute has expanded its horizons in terms of academic programmes, faculty resources, facilities and infrastructure to be able to successfully address the ever-changing, evolving and challenging needs of the day. GITAM has won many laurels during the course of its evolution into a University - NAAC accreditation, Autonomy, Grading by NBA, and top rating by APSCHE. GITAM consistently delivered promising results in all examinations; takes pride in a near 100% placement record. Also, fruitful collaboration with international universities of repute and Industry majors have stood GITAM in good stead. GITAM today is recognized as a Center for Research and Excellence, thanks to the stupendous success of our alumni who have a profound global presence. We at GITAM, rededicate ourselves to a zealous commitment to excellence in various fields of higher education Engineering, Management, Science, Pharmacy, Humanities and Dental. We are determined to strive to remain unrivalled, even in the field of original research. At GITAM UNIVESITY, we believe in creating the perfect student-centered learning environment. Friends, Let me once again welcome you to this coveted world of higher learning and hope that this interaction is the harbinger of a successful season of placements for our students. Thank You

M.V.V.S. Murthi
President, GITAM University

Our mission at GITAM is very clearly defined to be a Premier University, offering quality education, original research and immaculate service to the society that we live in. Our mission is supported by a comprehensive strategy on the basis of which each of the teaching staff in our institute elaborate and re-design delivery, with the freedom given to them to nurture and grow. All this is done at our end with the sole mission to provide quality education to the students who come to us and to the parents who have trusted that we will give only the very best to their children. We are a University committed to excellence in teaching and in an evolving manner to research and development. Increasingly we have begun to judge our performance in the context of achievable yet challenging benchmarks, we have become more lateral and global in our mind-set, we have consciously and diligently worked day and night to establish long and lasting international relationships, and friends, all this only to make our university a very conducive and exciting academic place to be. GITAM University is more than just an institute of higher learning. Our alumni with a global presence are standing testimony to this claim. We welcome your involved interest and invite your future inquiry. We cordially invite you to visit us as one of the elite recruiters of GITAM.

Prof. G. Subramanyam Ph. D.


VICE - CHANCELLOR, GITAM UNIVERSITY

Vice-Chancellor

Prof. K. SIVA RAMA KRISHNA Ph.D.


Dean & Principal, GIM Ph : (O) 0891-2840300 (R) 0891-2704950 Email : principal_gim@gitam.edu

GITAM Institute of Management is consensually recognized among the best B-Schools in the country. It has been ranked number one in Andhra Pradesh since 2007 in the surveys carried out by the Business World, Outlook, OpenCfore and AIMA. GITAM Institute of Management is known for the scholarly contribution of its faculty, the calibre of its students, the consistent success of its alumni and the visibility and impact of its research. The commitment to become a global leader in management education is an integral part of GIMs vision. GITAM Institute of Management envisions an end goal of providing a comprehensive and global perspective to the students to provide an essential linkage between what they learn and the skills they require to practice in their professions. This extensive knowledge provides a sense of clarity of roles, responsibilities and professional acumen that further instills a confidence in the outgoing student. The end result thereby is an improved performance on the job, an outstanding job fit and a flexibility to fit into any professional context and culture. Friends, GIM has an impressive record of outstanding achievements as a management school, and the passion to continuously improvise its standards to match the changing requirements. GIMs plans for the future and its ultimate mission have set forth initiatives that create consistency and excellence in teaching and research programs, and bring innovative thinking into classrooms and out reach activities that solidify global footprint, and strengthen the unique community that GIM is. I earnestly hope that this rapport is just the beginning of a lasting and fruitful association between you and GIM. THANK YOU Dean & Principal

Simple, yet committed beginning with an avowed commitment to quality management


education to emerging with laurels. GIM has always been at the forefront offering value based professional management education and research. GIM pioneered the introduction of innovate and career focused co-curricular programs in its pursuit of creating a niche for itself.

The Institute has now over 700 students pursuing management programmes. The institute has been recognized by the Govt. of Andhra Pradesh & AICTE. In 2005, the institute was accredited with A grade by National Assessment & Accreditation Council (NAAC), Bangalore.

Diversity and enrichment in teaching methods is a major strength of the Institute. The teaching methods adopted by the institute are therefore practical and situational. Nearly seventy percent of course delivery is based on exposure to real life managerial situations, case studies, role play, and group discussions. Audio-Visual aids are an integral part of the teaching process. The faculty is a rich amalgam of experience and knowledge, comprising of full-time members, associate members and practicing executives. In addition to teaching, the faculty members are also involved in research which provides new perspectives and understanding of ever evolving business situations. GIMs faculty regularly interact with the industry and business organizations, both Government and Private through training, consultancy and research projects. GIM also has MoUs with University of Glasgow, UK, University of Central Michigan, University of Nebraska, Omaha, University of Cambridge for BEC programme, Dun & Bradstreet, HPCL and Pantaloon India Pvt. Ltd. for academic initiatives.

Master of Business Administration (MBA)


The MBA programme seeks to train individuals to think effectively about management problems. The emphasis is on learning the principles of problem solving, which leads to effective decision-making.

Eligibility for Admission


A degree with 50% are equivalent CGPA in any discipline from a recognized University. Admission is on the basis of rank secured in national wide online test of GIM ONLINE TEST (GOT), CAT, XAT,GMAT, MAT & ATMA

Curriculum
Trimester I Principles and Practice of Mgt. Written Analysis and Communication Managerial Economics Indian Business Environment Financial Accounting Organizational Behaviour I.T. for Business Quantitative Methods I Oral and Presentation Skills Trimester II Business Laws Managerial Communication Management Information System Human Resource Management Financial Management- I Operations Management Marketing Management Quantitative Methods II Current Business Affairs Soft Skills Trimester III Business Ethics Business Policy and Strategic Mgt. Operations Research International Business Environment Financial Management II Entrepreneurship Development Research Methodology E-Business Current Business Affairs Minor Project Viva-Voce Trimester IV I. Financial Management Financial Institutions and Markets Security Analysis and Portfolio Mgt. Financial Engineering Strategic Financial Management II Human Resource Management Human Resource Planning & Staffing Performance Management Human Resource Development Industrial Relations Systems Management Logistics & Supply Chain Management Marketing Research Strategic Marketing Rural Marketing Event Management Cyber Laws IT Project Management Data Warehousing & OLAP Fourth Generation Languages IT in Service Sector Insurance Management Insurance Business Environment Life Insurance and Group & Health Insu. General Insurance: P & C Actuarial Science Legal & Regulatory Aspects of Insu. Mktg. of Insurance Products & Services Management of Insurance Institutions Enterprise Risk Management Insurance Investment and Accounting Liability Insurance Strategy & Mgt. of Insurance Companies Marine Insurance Re Insurance & Insurance Operations III Marketing Management Sales & Distribution Management Consumer Behaviour Customer Relationship Management E-Marketing IV Systems Systems Analysis and Design E-Commerce Data Base Management Systems Enterprise Resource Planning V Insurance Management Risk Management Principles and Practices of Insurance Life Insurance & Products General Insurance &Products Trimester V I. Financial Management Management Control Systems Financial Services Financial Derivatives International Financial Management II. Human Resource Management Conflict Resolution & Negotiation Skills Strategic HRM Global HRM Employment Laws III. Marketing Management Services Marketing Global Marketing Retail Marketing Management of Advertising IV. Systems Mobile Computing and M-Commerce Business Intelligence IT MIS and Corporate Communications Network Operations Management V. Insurance Management Elements of Actuarial Science Insurance Law and Regulations Underwriting and Claims Management Insurance Marketing Trimester VI Internship

FUNCTIONAL SPECIALIZATION

Financial Management Financial Business Environment Advanced Financial Management Financial Markets and Regulations Mergers and Acquisitions Management of Mutual Funds Behavioral Finance Financial Econometrics Entrepreneurial Finance Equity Research Human Resource Management Compensation Management Employee Welfare and Labour Admin. MIS-Human Resource Information System Enterprise Resource Planning Management of Industrial Discipline Organizational Structure Change & Devpt. Organizational Safety, Health & Envt. Counseling Coaching and Mentoring Product Management Brand Management Marketing Management Sales Promotion Management Supply Chain Management Marketing Research Strategic & Rural Marketing Logistics, Product & Brand Management

Retail Management Introduction to Retailing / Retailing Role, Relevance & Trends Retail Environment Retail Store Operations Retail Formats Retail Locations Retail Buying & Merchandise Mgt. Retail Communication & Promotion CRM in Retailing Retail Finance HR in Retail SCM in Retail Retail Technology E tailing Store Design, Layout & Visual Merchandising Category Management in Retail Ethical&Legal Issues in Retailing

Additional Inputs
Business English Certificate (BEC) Certificate Programme in Supply Chain Management Workshop on Business Games Training Programme in Soft Skills English Language enhancement through lab Yoga & Meditation Current Business Affairs Outbound Training Programme

Master of Human Resource Management (MHRM)


The course is designed to sensitize and appreciate the role and responsibilities of a HR manager in a fast changing business environment both at the national and global level.

Eligibility for Admission


A degree with 50% are equivalent CGPA in any discipline from a recognized University. Admission is on the basis of rank secured in national wide online test of GIM ONLINE TEST (GOT), CAT, XAT,GMAT, MAT & ATMA

Curriculum
I Trimester Principles of Management Human Resource Management Individual Behaviour in Organizations Business Environment Labour Economics Information Technology for Managers Operations Management Oral Communication & Presentation skills Current Business Affairs Soft Skills II Trimester HR Planning & Staffing Group Behaviour in Organizations Compensation Management Employment law I Research Methodology Managerial Economics Accounting for Managers Written Communication & Analysis Current Business Affairs Soft Skills III Trimester Organizational Structure, Change & Development Human Resource Development Employee Welfare & Labour Admn Industrial Relations Employment laws II Marketing Management Financial Management Current Business Affairs Soft Skills Minor Project (30 days) VIVA VOCE IV Trimester Conflict Resolution & Negotiation Skills Performance Management Talent Mgt & Competency Mapping HRM in Service Sector ERP Management of Trade Unions Transactional Analysis & Individual Effectiveness Counseling , Coaching & Mentoring Mgt. of Technology & Productivity Labour Law Applications Current Business Affairs Soft Skills V Trimester Global HRM Strategic Human Resource Mgt Leadership & Managerial Effectiveness Business Ethics & Corporate Social Responsibility Management of Industrial Discipline Executive Compensation Total Quality Management Psychological Testing & Measurement MIS & HRIS Organisational Safety, Health & Environment Current Business Affairs Soft Skills Comprehensive Viva-Voce VI Trimester Internship Viva Voce

Additional Inputs
) Business English Certificate (BEC Training Programme in Soft Skills through lab English Language enhancement Yoga & Meditation Outbound Training Programme

Bachelor of Business Managemnent (BBM)


The primary purpose of the three-year programme of Bachelor in Business Management is to provide a high quality professional education in business management

Eligibility for Admission


Intermediate or 10+2 or equivalent examination with 50% are euivalent CGPA in any discipline in from recognized Board / University. Admission is on the basis of rank secured in national wide online test of GIM ONLINE TEST (GOT) & UGAT

Curriculum
Core business fundamentals Advanced Financial Accounting Human Resource Management Insurance Management Cost & Management Accounting Organisation Behaviour Financial Management Marketing Management Production & Operations Management Data Base Management Systems & VB International Business Banking Theory & Practice Retail Management Entrepreneurship & Small Business Income Tax Law & Practice Analytical Foundation Financial Accounting Business Mathematics Business Statistics Foundational Learning English Fundamentals of Business Organisation Business Economics Fundamentals of Information Technology Second Language Principles and Practice of Management Business Communication Programming with C & C++ Indian Business Environment Self Awareness & Personality Development Object Oriented Programming with C++ Foreign Language Current Business Affairs Business & Corporate Laws Environmental Management E-Business

Functional Specialization
International Business International Finance International Marketing Marketing Management Sales & Distribution Management Logistics & Supply Chain Management1 Insurance Management Principles & Practice of Life Insurance Principles & Practice of General Insurance Financial Management Security Analysis & Port Folio Management Financial Services

Additional Inputs
Business English Certificate (BEC) Certificate Programme in Supply Chain Management Workshop on Business Games Training Programme in Soft Skills English Language enhanceme0nt through lab Yoga & Meditation Current Business Affairs

Master of Business Administration Integrated (MBA Integrated)


The primary purpose of the five-year programme of Master of Business Administration is to provide a high quality professional education in business administration

Eligibility for Admission


Intermediate or 10+2 or equivalent examination with 50% are euivalent CGPA in any discipline from recognized Board / University.

Mode of Study
The student would recieve BBA (Hons.) after completion of four years of study and MBA at the end of fifth year. The course is aimed at giving depth and breadth in management studies to produce competent management professionals to the society.

Bachelor of Business Adiministration - Honours (BBA - Hons.)


This is another innovative programme introduced during 2006-07 for the first time in the entire country. The primary objective of the four-year BBA (Hons.) programme is to provide high quality professional education in business administration at under graduate level.

Eligibility for Admission


Intermediate or 10+2 or equivalent examination recognized by Andhra University. Admission is on the basis of merit in X & XII and performance in Aptitude Test.

Curriculum
Foundational Learning English Managerial Economics Elements of Information Technology Second Language Business Communication & Soft Skills Self Management Current Business Affairs Data Management & File Processing Programming with C++ Foreign Language Research Methodology Operations Research Data Base Management with VB E-Business Analytical Foundation Advanced Financial Accounting Business Mathematics Business Statistics Cost & Management Accounting Business Taxation

Core business fundamentals Principles and Practice of Management Rural Management Bank Management Human Resource Management Marketing Management Organisation Behaviour Operations Management Financial Management International Business Environment Retail Management Business Laws Insurance Management Services Management Entrepreneurship & Small Business Management Information Systems Cost & Management Accounting Management of Multinational Corporations Strategic Management

Specialization
Finance Management Security Analysis & Portfolio Management Financial Services International Finance Strategic Financial Management Human Resource Management Performance Management HRM in Service Sector Industrial Relations Global Human Resource Management Marketing Management Consumer Behaviour & Market Research Sales & Distribution Management Customer Relationship Management Logistics & Supply Chain Management Insurance Management Life Insurance Risk Management General Insurance Actuarial Principles and Practice Information Technology Management Data Ware Housing and Data Mining Enterprise Resource Planning System Analysis and Design Cyber Laws International Business International Finance International Marketing International Human Resource Management International Business Laws

Prof. M. Gangadhara Rao Ph. D.


Founder Vice - Chancellor, GU Professor Emeritus Ph: 91-891-2840314 Email : mgr_gim@gitam.edu

Prof. A.V. Subba Rao Ph.D. Professor, University of Ottawa, Canada email : avsubbarao@hotmail.com
Visiting Professor in International HRM A professor at University of Ottawa/Canada for the last thirty years, teaching Strategic Management of HR and International HRM courses. He has been recognized four times with merit awards for excellence in teaching and research by the University of Ottawas School of Management.

Prof. V. M. Rao Tummala


Ph.D. (Michigan State University) Prof. of Operations & Supply Chain Management at Eastern Michigan University Ph: 734.487.1941 email : rao.tummala@emich.edu
Research experience in Operations and Supply Chain Management, particularly in Supply Chain Design and Implementation, and Global Supply Chain Management.

Dr. Y. Gowtam Rao


M.Com., AICWA, Ph. D.
Executive Director, Zambia Institute of Accountancy 16 years of Teaching & Research Finance & Accounting Visiting Professor in Finance

Prof. C.U. Rao Ph.D.


Professor, California State University, Stanislaus USA email : rcherukuri@stan.csustan.edu
Visiting Professor in Finance A professor of Financial Management. He excelled at CSU having received honor as University Outstanding Professor in 2001-02. He has published number of books and research articles in the journals of national and international repute.

Dr. Geoffery Southern Ph.D.


Programme Director, University of Glasgow, Business School, UK
Over 30 years of Industrial, Teaching & Administrative experience specializing in Operations Management & Operations Research

email: g.southern@mgt.gla.ac.uk

Prof. P. Subbarao

Ph.D. University of Papua New Guinea email : pulapasubbarao@yahoo.com


Author of "Essentials of HRM" Over 40 years experience in teaching & research in area of Orgainzation behaviour and HR

Dr. R.C. Sastry Ph.D. Managing Driector, Stony Carter Consultant Pvt. Ltd., Hyderabad
49 years experience working in several positions including Executive Vice-President, ITC and Director - HR, Satyam Computers

email: rcsastry@gmail.com

Prof. C. Apparao
MA, LLB, MBA, ACS
Professor & Head of Dept. of Entrepreneurship & Chairperson, MDPs Retd. as Director (Personnel), RINL, Vsp. having over 30 years of Industry experience Trained in advanced personnel management and Industrial relations at Templeton College, Oxford, UK. Associated with Management Development Programmes in Industry for over 20 years.

Dr. M. Rama Mohan Rao


B.A.(I.R. & P.M.), M.A. (Eco), Ph.D. Associate Professor 14 years of teaching & research Banking and Entrepreneurship Research on Estimation of Poverty and Under-Development. Ph: (O) 0891-2840313 (M) 9346305060 email: rbachi@rediffmail.com

Ph: (M) 9849730703

Dr. K. Manjusree Naidu


M.A. Ph.D. Associate Professor & Programme Coordinator for BBM 10 years of research & 6 years of teaching Managerial Economics, IB and Entrepreneurship Research on Foot Wear Industry Ph: (M) 9642714832 (O) 0891-2840313 email: mparuchuru@yahoo.com

K.P.C. Kishan
B.Pharm, M.B.A. (USA) Associate Professor (Training & Placement) Chairperson Admissions & Collaborations 20 years of teaching, Industrial & entrepreneurial experience, Strategic Management & Marketing Management Ph: (R) 0891-2711812 (O) 2840309 email: kishankaza@gitam.edu

Mr. M. Kameswara Rao


BE, M.Tech. IIT (Delhi) Coordinator for Examinations 36 years of experience in Industry Ph: (O) 2840308 (M) 9963679698 email: mkr_tp@gitam.edu

Part Time Faculty


J.K.N. Nathan
Hindi

M. Sashikala
French

Dr. G. Srinivas Rao


Enviromental Studies

Mary Rao
Spanish

U. Sada Siva Rao


Yoga Teacher

Dr. P. Aruna Srinivas


Sanskrit

Prof. P. Sheela
MBA, Ph.D. Vice - Principal Has about 16 years experience in teaching & research Specialized in Economics, Finance and Insurance Working on UGC research project Investors Life Styles and Investing Characteristics of Rural People. Ph: (O)0891-2840305 (M)9848442773 email:radhasheela@rediffmail.com

T. Apparao
M.A. (Eco.)
Associate Professor Retd. as Senior Divisional Manager, United India Insurance after 36 Yrs of exp. Specialized in Motor Insurance & its Legal Aspects

Ph: (R) 0891-2704756 (M) 098664 30435

Dr. M.S.V. Prasad


M.Com., MBA, Ph.D. Associate Professor & Coordinator MBA

K.V. Uma Devi


M.A., JAIIB Associate Professor & Programme Coordinator for MBA

14 years of teaching & research 20 years of experience in Banking & Finance Accounting & Taxation Ph: (O) 0891-2840307 (M) 98852 88808 Research Social and Environmental Accounting Email: umadevihrm@gitam.edu Ph : (O) 0891-2840311, (M) 99519 59131 email : msv@gitam.edu

G.V. Satya Sekhar


M.Com, MBA, M.Phil Assistant Professor 15 years of teaching experience Finance, Operational Research & IT Ph: (O) 2840306 (M) 9247895496 email: gudimetlavss@yahoo.com

T. Geeta Madhuri
M.B.A., M.Phil. Assistant Professor 9 years of teaching experience General Management, Financial Management Working Capital Management Ph: (M) 9849063826 (O) 0891-2840313 email: geethamaduri57@gmail.com

G. Arti
M.Sc. (Stat.) Assistant Professor 11 Years of teaching experience Business Mathematics / Statistics & Actuarial Sciences Ph: (O) 0891-2840313 email: arti_glen@rediffmail.com

K. Kusuma
MBA, M.Com., M.Phil Assistant Professor 13 years of experience in Teaching Financial Management

Ph: (O) 0891-2840302 (M) 98481 48448 Email: koneru.kusuma@gmail.com

I. Bangaraju
M.Com, CFA Assistant Professor 10 years of teaching & 7 years of Industry experience Finance, Entrepreneurship, Corporate Strategies Ph: (O) 0891-2840310 (M) 92478 57734 Email: br_indukuri@yahoo.co.in

V. Gowri Lakshmi
M.Com, M.B.A., M.Phil. Assistant Professor 10 Years of teaching experience Research on Women Empowerment of self help groups Accounting & Finance Ph: (O) 0891-2840313 (M) 9642334834 email: vgowrilakshmi@yahoo.com

Prof. G. Raghavaiah
M.A. (Eco), ML., PGDIRPM, Ph. D. Professor and Head, MHRM Programme 19 years of teaching & research Business & Labour Laws - IntHRM Research on International Law & Intellectual Property laws Ph: (R) 0891-2504074, (O) 2840304 (M) 9848353163 email: rgchowdry@yahoo.co.in

Prof. K. Ashok
MA (Psy), Ph.D. Professor Member BOM & Chairperson - Student Affairs 22 years of teaching & research Organizational Behaviour & Communication Research on Cross - Cultural Dimensions of Work Life Ph : (O) 0891-2840311 (R) 0891-2710646 email: akarri@gmail.com

Dr. S. Apparao
M.A (IR&PM), M.A. (Pub. Admn.), B.L, PGDAS, Ph.D. Associate Professor & Coordinator, MDPs
Retd. as General Manager (Personnel & Administration) Hindustan Shipyard Ltd., Visakhapatnam having over 30 years of Industrial experience in HRM profession

Dr. Y.V.V.S.S.S.Vara Prasad


M.Com., M.B.A Ph.D. Associate Professor

Ph: (O) 2840304 (M) 98858 44333 (R ) 0891-2783366 email: drraosa@gmail.com

12 years of Research & Teaching Experience HRM & Entrepreneurship Ph.: (M) 9985293369 e-mail : prasad_yallamilli2004@yahoo.com

Dr. Manju Jose


M.A.(Eng.), M.Phil., Ph.D Associate Professor 11 years of teaching & reasearch English literature and Business English Research on Caroline Gordons Novels Ph: (R) 0891-2556853 (O) 2840304 (M) 9885696310 email: manjucecil@yahoo.com

Vijay S. Kumar
MHRM, MBA, M.Phil, UGC-NET Assistant Professor 11 years of teaching, training & research Organizational Behaviour & HR Ph: (O) 0891-2840304 (M) 9849504783 email: vijays@gitam.edu

I. Madhavi
M.A., PGDHE. Assistant Professor & Instructor, HSBC English Language Learning Centre 12 years of teaching experience in English literature, English Grammar & Pronunciation Ph : (M) 98853-82286, (O) 2840306 email: madhavi.gitam@gmail.com

Dr. P. Asha
M.A. (Eng.), M.Phil, Ph.D Assistant Professor 8 years of teaching experience in English language and literature Ph : (R) 0891-2798571 (M) 93486 67304 (O) 0891-2840304 email: asha.birra@gmail.com

Dr. B. Nalini
M.A (Psy.), M.Phil., Ph.D Assistant Professor 3years in industry & 10 years in teaching experience Organizational Behaviour & Psychology Ph: (M) 98490 69998, (O) 2840313 email: nalini@gitam.edu

Dr. Ch. Praseeda


MHRM, MBA, Ph.D. Assistant Professor Programme Coordinator for MHRM 16 years of teaching experience Human Resource Management

B. Krishna Kumari
B.Sc., MBA. Assistant Professor 2 years of teaching & Corporate Experience Human Resource Management Ph : (M) 94902 63234, (O) 0891-2840304 email: kumari_us@yahoo.co.in

Ph : (M) 9246678942, (O) 0891-2840302 email:cpraseeda@gmail.com

Prof. M.V. Ram Prasad


B. Tech (Mech), MBA, Ph.D. Professor & Chairperson - Academic Affairs UGC Research Awardee 21 years of teaching & research in Sales & Marketing; Research on Consumer Behaviour. Associated with many consultancy projects.

Dr. M. Jyothsna
M.Com., M.B.A., Ph.D. Associate Professor Programme Coordinator for Integrated MBA Programme

Ph: (O) 0891-2840303 (R) 0891-2704750 (M) 9885482703 22 years of teaching & research email: mvrprasad9@rediffmail.com HRM, Marketing Management & Consumer Behaviour Research in HRM

Dr. Rajeshwari Panigrahi


M.Com., Ph.D. Associate Professor 10 years of Research & 6 Years of teaching Indian Business Environment, Service Management & Marketing Management Research on Brand Loyalty Behaviour Ph: (M) 9989224206 email: rajeshwari_panigrahi@yahoo.com

Ph : (R) 0891-6525916, (O) 0891-2840313 email : jyothsna_mallela@yahoo.co.in

Dr. U.V. Adinarayana Rao


BE, MBA, Ph.D Associate Professor 14 Years Experience in Teaching Operations & Marketing Ph :(O) 0891-2840302 (R) 0891-2783449 Email: adi_narayana@yahoo.com

N.R. Mohan Prakash


M.Com, MBA, M. Phil Assistant Professor 11 years of teaching & 4 years of research experience Risk & Insurnace Management Marketing Management, Service Management Ph: (R) 0891-2783271, (O) 2840313 e-mail: nedunuri_prakash@yahoo.co.in

Shaik Shamshuddin
M.L. MBA, M.Phil., PGDHRM Assistant Professor

8 years of teaching & 2 years of industrial experience Logistics, Law, Marketing & HR Research in Promotional Strategies of Insurance (Life) Ph: (O) 2840312 (M) 99667 08544 email: shamshuddin1234@rediffmail.com

S. Anjani Devi
MBA, PM&IR Assistant Professor 5 years of teaching and Industry experience Marketing and HR Ph : (M) 98485 60060, (O) 2840313 email: anjanidevisureddy@yahoo.com

Dr. A. Sakuntala
M.B.A., Ph.D. Assistant Professor 7 Years Experience in Teaching IT & HRM Ph : (O) 0891-2840302 Email: drshakuntala.a@gmail.com

T. Venketeswarlu
MBA, PGDITM Assistant Professor 10 years experience in Industry and 2 years in Teaching Marketing & Retail Management Ph : (O) 0891- 2840309 (M) 9703688403 Email: tvlu2187@yahoo.com

Prof. B.S.P. Narayana


B.E. (Elec. Tech) (I.I.Sc., Bangalore), M.Tech. (Indl. Engg. )(I.I.T, Madras), PGDPMIR, PGDBM, MIIIE Professor & Head of Dept. of Operations
Over 30 years of Industrial experience, Retd. as additional General Manager, SCCL Operations management, Operations research and Human Resource Management etc.

Dr. Ch. Seetha Ram


M.A., M.B.A., PGDCPA, M.Phil., Ph.D. Assistant Professor 8 years of teaching & research and 3 years in Industrial experience Systems & HRM Ph: (O) 2840304 (M) 9848398080 email: drcsr@yahoo.com

email: bsiva32@yahoo.com

D. Vijaya Geeta
M.Sc.(CS), M. Tech (I.T.), Associate Professor 7 years of teaching experience Data Structure, MIS, OOP, DBMS & VB Ph: (R) 0891-2536108, (O) 2840307 email: vijayageeta@gitam.edu

P. Sobha Rani
B.Tech., M.B.A., M.Phil. Assistant Professor 3 Years of teaching experience ERP, Element of Information Tech., C & C++, MIS, DBMS Ph: (O) 0891-2840307 email: sobha_ponnada@gmail.com

FDP Programmes
Faculty Development Programme titled Research Methodology organized for the faculty of GIM. Resource Person Prof. L.S. Murthy, IIM, Bangalore Faculty Development Programme titled Quality Circles organized for the faculty of GIM. . Resource Person Sri K. Parthasarathy, Retd. Sr. Manager, HAL Faculty Development Programme titled Enhancing Quality of Management Education organized for the faculty of GIM. Resource Person Prof. Ravi Kumar, IIM, Bangalore

Faculty Achievements
Prof M.V.Rama Prasad Best Teacher Award, GITAM University. Dr.P.Asha Sri R.Venkataramans Gold Medal for the Best Ph.D Thesis in Arts &Humanities by Andhra University. Dr. M.S.V. Prasad Research Paper presented in IHDP open meeting, Germany Research Paper presented in ISEE 11th Biennial Conference, Oldenburg, Germany

At GIM the intellectual capabilities of its faculty is considered wealth of significant proportions. The faculty at GIM are popular and enjoy teaching. They talk to their students in such a manner as to convey not only the information they have accumulated through study and research but something of the interest and enthusiasm they have for learning. They communicate enthusiasm not by a recital of static facts but by sharing the questions that excite them to further study. The teaching staff at GIM perform a daunting job of inspiring students, conducting state-of-the-art research and engage in scholarly writing and publishing. The novel initiatives at GIM demonstrate that the applied nature of work enriches, rather than detracts rigors of academic work.

Workshop / Seminars National Seminar on Corporate Social Responsibility Seminar on Intensive Industrial Motivation Campaign National Seminar on Current scenes of Conflict Gandhian Perspectives for Resolution National Seminar on Business Ethics & Human values National Seminar on Academic-Industry Interface in IT Work Shop on Management curriculum - Review & Redesign Work shop on Self - Learning Course Material Preparation

Top to bottom and from left to right


Prof. S.V. Sudhakar VC, Dr. B.R. Ambedkar University Lighting the lamp along with Prof. G. Subrahmanyam VC GU AND Sri. Ganesh Sharma Center Manager HSBC - GSC during NATONAL SEMINAR on Corporate Social Responsibility Dr. S.Vijay Kumar Managing Diector, Vijay Nirman Company Lighting the lamp along with Prof. Subash Sharma Dean, Indian Business Academy during Ethics Week Celebrations Prof. G. Subrahmanyam VC GU Inaugurating the National Semianr on Current Scenes of Conflict Gandhian Prespective for Resolution Sri K. Kishan Rao Centre Head, GRTGSK, NCRI-Minstry of HRD, GoI. Conductig training on Rural Entrepreneurship Development Sri R.V. S. Sridhar, President, Axis Bank Treasurery, inagurating Workshop on Valuatoin of Stocks & Bonds, Technical Analysis and Profolio Management, by Dun&Bradstreet Prof. G. Subrahmanyam VC GU Inaugurating the worksop on review and redesign of Management Curriculum

GITAM Journal of Management GIM is committed to performing a leading role in India in production of new knowledge in management and extension of the benefits of the same to the industry. Towards this goal, it has been publishing its quarterly peer refereed research journal - GITAM Journal of Management, since 2003.

Sri P. Murali Mohan

IPS

Chief Vigilance Officer Visakhapatnam Port Trust

Faculty Book Publications in 2009-10


1. Prof. M.Gangadhara Rao & Prof. K.Siva Rama Krishna Doctoral Research in HRM in Indian Universities 2. Prof. C.Appa Rao & Prof. K.Siva Rama Krishna Organisational Behaviour 3. Prof. P.Sheela Foreign Direct Investment Motives & Determinants 4. Prof. M.Gangadhara Rao,Prof. K.Siva Rama Krishna and Prof. C. Appa Rao Human Resource Management 5. Dr. Y.V.V.S.S.Sai Vara Prasad A Study on Technology Change and its Implications on Human Resources in Selected Organisations 6. Dr. S.S. Prasada Rao Venture Capital Industry in India 7. Dr. M.S.V. Prasad Social Accounting 8. Prof. K Ramesh, Prof. B S Murthy, Prof. K. Siva Rama Krishna, Prof.G V V Vijaya Kumar Human Resource Management for Competitive Advantage 9. Prof C Appa Rao & Prof K Sivaramkrishna Strategic ManagementBusiness Policy 10. Prof. K. Sivarama Krishna & Dr G. Siva Rama Krishna The World Of Indian Agriculture Labour,Human Capital Management In Agriculture, (Co-Authored) 11. Prof. K. Siva Rama Krishna, Prof. K Ramesh & Prof. M. Gangadhara Rao Women In Agriculture:An Indian Perspective-Empowerment Of Indian Women Agriculture Labour,(Co-Authored), VDM, Germany,2009 12. Dr. M.Ram Mohan Rao and Mr. G.V.Satya Sekhar Managerial Economics 13. Dr. M.Ram Mohana Rao International Banking MBA Course Material for BHARATHIAR UNIVERSITY State University 14. Dr. M.Ram Mohana Rao Fundamentals of Economics and Functional Management for Engineers 15. Dr K Manjusree Naidu Growth of Footwear Industry in India (Problems and Prospects) 16. Dr. B.Nalini Addictive Behaviour and Common Mental Disorders : A General Hospital Based Study 17. Dr. B.Nalini Report on Expert Consultation on Combating Trafficking in Women and Girls, Centre for Gender Studies, NIRD : Report on Expert Consultation on Combating Trafficking in Women and Girls

18. Dr Ch.Praseeda On Whistle Blowing And Whistle Blowers-A Diagnostic Approach To HRM Dimensions Of Whistle Blowing, Corporate Governance-Millennium Challenges, Ed By R.K.Mishra 19. Prof. K. Siva Rama Krishna, Prof.P.Narayana Reddy,Prof.B.P.Rao & Prof.G.V.R.K.Acharyulu Research Methodology 20. Prof. M.V.Rama Prasad Consumer Preferences in Dairy Industry: A study on the consumer preferences of Milk products 21. Prof. P.Sheela & Dr. M.S.V.Prasad Readings in Finance 22. Dr. B.Nalini Counseling: A Practical Approach, Academic Excellence : Counseling to Depressed and Suicidal Clients 23. Dr. CH.Seeta Ram IT in developing Human Resources 24. Dr. CH.Seeta Ram IT for Management, Deep&Deep Pvt Ltd 25. Dr C.Praseeda Gandhi s view on Women monograph accepted for publication by Gandhian Study Center

Co-curricular and extra-curricular activities beyond the class room are essential in providing quality education to better prepare students for their transition to the working environment. GIMs mission is to provide an education system which helps everyone achieve their maximum potential through the development of a healthy spirit, body and mind, in addition to having high social skills, morality, aesthetics and cognitive skills. Through these activities, students are imparted a number of basic defence and survival skills along with the development of helpful habits.

GIM Rocking

Facing the Tough

Entertaining with Bhangra

Creativity at its Best

Never forgot Culture

GITAM KNOWLEDGE RESOURCE CENTRE


The centre has a collection of over one lakh fifteen thousand volumes. 1 Gbps Leased Line, providing connectivity to all the systems over the campus. The Digital Library provides free access to all research publications of GITAM faculty and scholars, subscribed ejournals of reputed publishers like IEEE, Springerlink, ACM, ASME, ASCE, EBSCO, Capitaline, etc over GITAM Intranet

INSTITUTION LIBRARY
The Institute has rich collection of management books, journals and self improvement books located at Management Information Centre, Department libraries with in the premises.

AUDITORIUM / SEMINAR / CONFERENCE HALL


GITAM maintains well equipped centrally air-conditioned conference halls with seating capacity of 200 and 500. The Institute has a mini conference hall with seating capacity of 60. Balayogi Kalapranganam, an open air auditorium, with a seating capacity of 1500 provides the right aesthetic environment to organise cultural events.

BOOKS STORE / PHARMACY / BANK / POST OFFICE


The campus is having captive facilities for banking, shopping and telecommunications

COMPUTER / IT FACILITIES The Institute has a computer lab


with 204 desktops with internet service and 60 workstation at the HSBC Language Learning Centre.

HOSTELS
The GITAM campus hostels Kokila Sadan for girls, Saddharma Sadan and Santhi Sadan for boys accommodate 900 girls and 660 boys respectively. GITAM hostels have all amenities including internet connection for every room.

HOBBY CENTRE
GITAM conducts musical and cultural training programmes for the enthusiastic students to refresh themselves. The hobby centre is well equipped with electrical and musical instruments. Instruction in music is lessons given to the students.

GAMES & SPORTS


GITAM has about 5 acres of land devoted for Sports and Games. A big gymnasium providing facilities for all indoor games and sports and a fitness centre separately for boys and girls. The Kodi Rama Murthy Indoor Stadium of international standards has been the venue for many important intercollegiate events. The synthetic and clay floodlit tennis courts of international standards are available

FOOD SERVICES
The campus has four restaurants catering to different tastes of the students coming from across the country.

ALUMNI ASSOCIATION
Former graduates of GIM have had the opportunity to receive top-quality education and are rightly proud of their achievement. They have many happy memories and experiences to share. They form a strong network of highly qualified people who are destined to hold executive positions and will provide a valuable source of support and advice for the Institution. The alumni of GIM are our proud ambassadors, not only of our Institution but also of our culture. They are essential pillars of the greatness of GIM. Alumni play many critical roles for the institution returning to teach, counseling graduate students, serving on Advisory Boards of the Institute, providing financial resources for the programs. Alumni Association is having chapters in all the major cities.

Rakesh Mohan T (BBM 1990-93)


Head Acquisitions Bharati Airtel Hexacom Ltd.

What Alumni Say . . .


The discipline and hard work that I have learned at GIM helped me to reach heights in a short period of my career and I do not miss any opportunity to repay my alma mater as visiting faculty - Anand Kumar Raju, MHRM 1999 Director (HR), Air Liquide The opportunities that I received at GIM helped me immensely in my life. The Confidence gained during my MBA proved to be true in the corporate. I am proud to be a GITAMITE - Sarath Gudlavalleti, MBA 2001 Head-Marketing (Rural), Nokia

I am very happy to see my institute grow from regional to national level with in a short period. I am thankful to GIM for the foundation that I had in BBM - Sapthagiri Chapalapalli, BBM 1993
Client Director (EU) TCS

ALUMNI REUNION MBA 1999-2001 @ GIM

Any one visiting this part of the country always make it a point to visit GITAM University for is awesome progress in short period since inception and also to know first hand on how it got the reputation in the higher education especially in management. Sri A. Nandagopal
CEO, Indiafirst Life Insurance

Many of them go with pleasant memories. GITAM is blessed Sri R.V.S. Raju
CII, Vice-Chairman Visakha Zone & President, RHI Clasil Ltd., Vizag

with their complements. This also gives an opportunity for GITAM to showcase its future plans and hear views from the eminent personalities. GIM has initiated this innovative series with the sole objective that every student should have role models in business community that will enable him/her to work towards

Sri R.V.S. Sridhar


President, Axis Bank Treasurery

reaching success in career with a sense of motivation and zeal originated from these sessions. Students are highly charged-up after they interact with the business gurus. Sri Ray Pereira
Director, Recruitment Process Outsourcing, India, Kenexa

Students of GIM are regularly involved in social service activities through NSS, and SIFE. Through NSS wing, the Institute has stood-up for the victims & needy people by providing material assistance during floods, blood donation apart from creating awareness on AIDS and planting Samplings for better environment.

GIM understands that a lot of changes have been witnessed in the current millennium in all spheres of management practice. It is therefore essential to have industry-academia interactions, which will help to impart relevant knowledge and will be sustainable in the changing conditions. Accordingly, GITAM Institute of Management has an active and ongoing industryacademia interaction through several programmes.

Management Development Programmes


Management Development Programme entitled Business Simulation Games for Managerial Effectiveness Management Development Programme entitled Emotional Intelligence for Organizational Effectiveness Management Development Programme entitled Women Employees - Opportunities & Challenges Management Development Programme entitled Discipline at work Management Development Programme entitled Managing Stress for Personal Effectiveness for Police Officials Competency Development for Employees of SC LPG Zone - HPCL

Consultancy Projects
Prof.B.S.P.Narayana,Dr S.Appa Rao and Dr B.Nalini A major MDP, on Competency Development for Employees of SC LPG Zone & other Zones of HPCL. Dr C.Praseeda Primary Research Project for Brandix India Apparel City to identify demographic data of proximate population base.

In order to bring practitioners view to the classroom, guest lectures by senior executives from industry and reputed academicians are arranged on different topics of interest and relevance to our students during the academic year. GIM with its excellent industry interface creates this opportunity on a regular basis.
Sri Devendra Chowdary, Principal Consultant, Infosys Tech. Ltd. Prof. B.S.R. Rao, Dean, International Institute for Insurance & Finance. Prof. B. Parvateeswara Rao, Director, IIAM, Vizag Sri A. Bose, GM (HR), DCIL, Visakhapatnam Dr.B.N.Singh, Former CMD, RINL, Visakhapatnam Dr. N.K. Choudhary, GD, CEO, JSC Mittal Steel Termirtau, Kazakhstan

Sri J.V. Rama Murthy


Chief Operating Officer, HCL

Mr. Dharam Pal, MD, Sansrisk Business Solutions Pvt. Ltd. Hyd.

Dr. N. Mallikarjuna Rao


Vice President - HR Matrix Laboratories

Prof. V. Venkaiah
Director - Academic Dr. B. R. Ambedkar Open University

Mr. Edward Vinod

Mr. Amer Hussain

Factory Manager Project Manager, Telstra, Sydney, Director - Shared Services, India Hindustan Coca Cola Beverages (P) Ltd. Australia Kenexa

Mr. Rakesh Nath

Mr. Noel Ferrao


Associate Vice-President Apollo LogiSolutions Ltd.

We have been recruiting GITAM MBAs for many years. They are proved to be good choice for our front-line operations in sales, supply chain and HR functions. GIM Students out-performed others and moved quickly in the organisation. PVV Ramana Murthy, VP (HR) Hindustan Coca-Cola Pvt. Ltd.

I have visited GIM as Guest Faculty several times. The place is awesome! We have tried GIM MBA students as interns. Looking at their performance we have extended PPO and absorbed them. GVV Satyanarayana Head-HR, Volvo Trucks

We have recruited GIM MHRM students for our HR function. They have surpassed our expectations. I experienced GIM as pioneer in management education and I respect its value education and innovative process. Dr. Vizia Saradhi Director - HR, HPCL

We have excellent interaction with GIM. Our team have recruited GIM MHRMs for our HR function. I strongly feel that they have good academic foundation and right attitude. Sri P. Naresh Kumar Director, People & Culture, Vestas Wind Tech. India P. Ltd.

GIM adds an unmatched academic rigor to its students as a distinct advantage. Adjunct and additional co-curricular facilities and academic extension activities offered by GIM provide students access to a range of learning, development and enrichment experiences. These programmes promote academic rigor and provide opportunities for critical analysis with an emphasis on higher order thinking. The programmes are inclusive, dynamic, and provide an overall positive environment. SOFT SKILLS DEVELOPMENT In order to meet the corporate requirements, GIM has introduced Personality development training program for all the students with trainers from reputed training agencies in the country. Each student takes a comprehensive Psychometric and English Proficiency test to know the present skill sets. Thereafter career guidance is offered by a psychologist. Based on the feed-back from the test, a detailed training module is designed by the counselors. BUSINESS ENGLISH CERTIFICATE (BEC) from Cambridge University, UK GIM is the first college in AP, to have received MoU from the British Council to deliver industry sought Business English Certificate program of Cambridge University. After the diagnostic test, training is offered to students in BEC modules. At the end of the training and examination the students receive certificate from Cambridge University in either BEC Preliminary, Vantage or Higher. This program has been made mandatory for all the students. GURUKOOL Gurukool is a Three and half days OUTBOUND Training program designed for synchronizing the mind, body & soul for overall development of the self. It is developed to cover a wide range of topics from as basic as grooming & etiquette to complex modules of team work & leadership. BUSINESS SIMULATION The students of GIM compete in the CAPSTONE Business Simulation as part of their curriculum. The simulation will help students to make their decisions on a number of issues while running the company they represent. This is highly productive in preparing students for competitive world. Also this will equip the students to improve team working skills, decision making and leadership qualities while applying business knowledge they have learnt. CERTIFICATE PROGRAMS In addition to the intensive trimester curriculum the students of GIM also can get certifications in upcoming areas in Management concepts & models. These programs are offered by practitioners from Industry or Eminent faculty from reputed B-Schools. This will challenge the highly intelligent students in the class with additional knowledge and certifications. CURRENT BUSINESS AFFAIRS GIM believes that all management students should know about the eco-system in which they operate. Hence this program was introduced by giving personal copy of Business World/Business India and Business Line for all the students. The students are expected to go-through it regularly. Assessment is based on what they have understood through online test and Group Discussion YOGA AND MEDITATION Healthy mind demands healthy body. Ancient Indian culture has so many techniques to improve memory, sound mental and physical health. Todays competitive environment generates stress and to cope with this stress students need to develop mind control which is possible through meditation. To train the students in this line, the institute organizes Yoga & Meditation classes.

Recruiters from HSBC

Recruiters from Lilly

Recruiters from Coca Cola

How to reach Vizag


Visakhapatnam popularly known as VIZAG is truly astonishing with its beauty and freshness in the air that makes it a CITY OF DESTINY. It has got vibrant life and truly picturesque surroundings that offers a great place to study and learn besides a destination for tourists. The city is well connected by AIR, RAIL and ROAD. The city is connected with flights from New Delhi, Bangalore, Chennai, Hyderabad, Kolkata and Mumbai. Both Private and State-owned airlines operate their flights on a regular basis. Apart from Air, the city can be reached with number of trains touching here coming from all parts of the country.

Sathyam 984 999 6538