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tw
(02)2705-5066

 www.wunan.com.tw
(02)2705-5066

(11)

1983
1984
FIU

?
?

www.wunan.com.tw
(02)2705-5066

(12)

9898

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(02)2705-5066

(11)

001

003

Feasibility Study

006
010
015
022
033
034
036
043
049
050
051
053
065
066
071
078
084

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(02)2705-5066

Hotel Management Company

Franchising

089
090
092
095

105

107

Front Ofce

Housekeeping

108
110
119
121
123
124
126
129
132
133
138
145
146
150
152

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154

163

Menu Scoring

Cost-Volume-Prot; CVP

157

164
166
168
171
175
181
185
186
188
191
197
199
202
206
213
214
217
218
221
225

www.wunan.com.tw
(02)2705-5066

Trend Analysis
Ratio Analysis

Renovations

231
234
249
250
251
257
260
265

267

287

269
271
274
278
280
283
283

288
290
291
294
301

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(02)2705-5066

www.wunan.com.tw
(02)2705-5066

Intangibility

Heterogeneity

Perishability

Inseparability

Ease of Duplicating
Hotel Product
Early History
Middle Ages
1618The Sixteenth To Eighteenth Centuries

The Modern Hotel

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(02)2705-5066

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005

Hospitality Service IndustryHospitality

Hospitality Service Industry

Hospitality Service Industry

Lodging)

1. Lodging
2. Food and Beverage
3. Transportation
4. Recreation and Entertainment Service

5. Health Care
6. Educatinal Support Service

SpaceService

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(02)2705-5066

006

Intangibility

Memory

()

()

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(02)2705-5066

007

()

()

()

Heterogeneity

()

Standard
Recipe

()

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008

Perishability

()
1.
2.
(1)

(2)
3.

4. Shuttle Bus:
Room Service
5. Frequent User Program

()
1.
2. Early Bird
Special , Tea Time Special
3.
Express Check in & Out
4. T o l l F r e e
Reservation
5.
Package Tour

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009

Inseparability

()

()

()
People Business

()

Ease of
Duplicating Hotel Product

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010

() Rapid-Skimming Strategy-High
Price/High Promotion
() Rapid-Penetration Strategy-Low Price/
High Promotion
() Constantly New Concept
Testing
() More Variety and
types of Sales Channels

Early History

OdysseyIliad

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011

Khans

10,00040

Middle Ages

742-814 A.D.

1282

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012

129086

German

1618The Sixteenth To Eighteenth Centuries

(1)
(2)

(3)

(4)

18

1788Nantes17,500
60

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013

16-18

Queen Head Tavern

Queen Head
Tavern1829Tremont
House

1. 1853
2. 1875The Palace
5008001906

3. 1896Waldorf Astoria
1929
1931Park Avenue
19
Elsworth M. Statler

1907Buffalo Statler
hotel-chain
HiltonSheraton
19305
85%

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014

The Modern Hotel

20

1878
New York City Association
19201930

American Hotel and Motel AssociationAH&MA

1920

East Lansing

American Hotel
and Lodge Association (AH&LA)

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015

1618

HYATT

HYATT

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016

()
()

50100

1-1

1. Conard HiltonHILTON
1919
HILTON
HILTONMOBLEY
1930
1930

1947
1949

1964

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Red Roof Inn
Days Inn
Commfort Inn
Travelodge
Econo Lodge
Super 8 Motels
Knights Inn
Budgetel Inn
Rodeway Inn
Shoney's Inn
Faireld Inn
Exel Inn
Arborgate Inn
Best Inns
Red Carpet Inn
Cricket Inn
Envoy Inn
Roadstar Inn
Climat de France
Baladins
Beta Hotels
Horizon Hotels
Bullins Hotels
Rank Lodges
Crown & Raven
Hotels
Shire Inns
Manor House
Holtels
Welcome Inns
Butterlly Hotels

Days Inn
Comfort Inn
Econo Lodge
LaQuinia
Hampton Inn
Rodeway Inn
Durty Inn
Susse Chalet
Country Hearth
Inn
Shllo Inn
Signalure Inn
Cross Country Inn
Dillion Inn
Country Hospitality
Inn
Less Inn
Cypress Inn
Franklin Inn
Luxbury Wellestey
Inn
Holiday Inn
Express
Arcade
Ibis
Urbis
Campanille
Granada Lodges
Toby Hotels Travel
Inn
Betni Inn & Chef &
Brewer Hotels
Huntsman Inns
Master Hotels

Holiday Inn
Ramada
Sheraton
Hillon Inn
Quality Inn
Radisson
Viscount
Days Hotel
Howard Johnson
Lodge
Park Inn
Novotel
Mercure
Elap
Friendly Hotels
Hillon National
Queens Moat
Houses
Resort Hotels
Country Court Hotels
Country Club Hotels
Lansbury Hotels
Forum Hotels
Floatels
Character Hotels
Post House
Heritage Hotels
Swallow Hotels
Embassy Hotels
Sol
Penguin Hotels
Periquito Hotels
Village Lelsure Hotels
Principal Hotels
Movenpick

Courlyard
ClubHouse Inn
Park Square Inn
Compri
Crest Hill
Holiday Inn
Garden Court

Marriott
Regency HYATT
Westin
Omni
Registry
Doubletree
Royce
Clarion
Crowne Plaza
Howard Johnson Plaza
Hotel
HiLTON
Sheraton
Forte Grand
Vista
Sotel
Pullman
Crest
De Vere
Renaissance
Princess
Metropole
Rank
HiLTON Intermational
Nikko
Ana
Dusit Thani
Melia
Occidental
Swissotel
New World
International
Cunard
Intermational
Thislle
Hospitality Inns
Scanllcon
Kempinski
Delta
Oberoi
Taj

Four Seasons
Park HYATT
Exclusive Grand
Hyalt Grand HYATT
Ritz-Carlton
Faineld
Rosewood
Ciga
Concorde
Savoy
Mandarin-Oriental
Ounard
Orient Express
New Otani
Regent
International
Peninsula
Shangrl-La
Inter-Continental
Meridien
Conrad
International

Comfort Suite
Lexington Suite
AmeriSuite
Best Suite
Sterling Suite
Manchester Suite
Woodlleld Sulte
Bradbury Suite
Luxford Sulte
Days Suite
Sunrise Suite
Travelodge Suite

Embassy Sulte
Sheraton Sulte
Clarlon Suite
Guest Quarters
Radisson Suite
Pickelt Suite
Bristol Suite
Ramada Suite
Hilton Suite
Hyall Suite
Park Suite
Marriott Suite
Doubletree Suite
Howard Johnson
Plaza Suite
Raintree Suite
Viscounl Suite

Residence Inn
Hawthorne Suite
Quality-Residency
Woodn Suite
Homewood Suite
Neighbourhood Inn

Association, P. 433.

Gee, Chuck Y. (1994) International Hotels: Development and Management, Michigan: Educational Institute of the American Hotel & Motel

Motel 6
Sleep Inn
Microtel Inn
Regal 8
Sixpence Inn
Scottish Inn
All Star Inn
E-Z 8 Motels
Thrift Lodge
Formute 1

1-1

017

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018

2. HYATTPritzker
1957JAY Pritzker

HYATT1967
concierge

1989
CAMP HYATT
HYATT
HYATT
3. Trusthouse ForteTHF1903
1990THF810

4. Club MediterraneeClud Med

19501977Club Med

5. Accor1967
Accor1979
Accor

Sofitel Pullman
Novotel MercureIbis
UrbisFormule 1Motel 6
Accor
Accor

Accor

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019

6. Meridien1972
Meridien
1972
Meridien

7. New Otani1964
1,0001976
Otani

1977Los Angeles Otani hotel and

garden
8. Nikko1970

1992

Nikko
9. P en in s u la
Peninsula1928

peninsula

10. Mandarin Oriental1926

Gloucester1974

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020

Mandarin
International Hotel1988Mandarin Oriental

62Hilton

71Starwood
Sheraton
73Nikko
80Hyatt
8398
Shangri-la
7283Leading Hotels of the World

88Starswood
Westin9095
Prince961
Exclusive Island Hotels & RosortsEIHR

98AccorNovotel
1-2

1-2

62

Hilton

71

StarwoodSheraton

72

Leading Hotels of the World

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. .
, 2011.09

ISBN 978-957-11-6345-1 ()
1.
489.2

100013743

1L67

106.4






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