UK COMMERCIAL RADIO IN

NUMBERS: Q2 2009

Grant Goddard
radio specialist
www.grantgoddard.co.uk

October 2009

Grant Goddard
radio specialist

UK commercial radio revenues

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

2

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

162.0

165.2

159.8

148.2

151.2

155.7

152.5

149.0
150.9

2007 Q3
2007 Q4

119.7

128.6
2009 Q1
2009 Q2

129.0

137.3
2008 Q3
2008 Q4

134.2

2008 Q2

159.8

149.4

2007 Q2

2008 Q1

148.9

2007 Q1

140.9

0
2006 Q4

50
141.4

100

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

143.3

150

2005 Q2

2005 Q1

2004 Q4

2004 Q3

UK commercial radio revenues
Grant Goddard
radio specialist

Quarterly revenues - £m per quarter
200

[source: Radio Advertising Bureau]

3

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues - % change year-on-year
7.1

7.3

2008 Q1

6.7

2007 Q4

10

5.4
5

3.4

2.8

0.8

-5

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

0

-4.6
-5.8
-6.7

-10

-9.5

-15

-20

-7.3

-7.8
-9.5

-10.1

-10.8

-14.5

-19.5

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

4

85.7
87.3

42.2
43.3
43.1
39.2
39.9

2005 Q2
2005 Q3
2005 Q4
2006 Q1
2006 Q2

local advertisers

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

national advertisers

87.4
85.0
81.6
83.3

71.5
71.6
65.6
68.4

39.4
40.4
39.4
40.2
39.3
37.0
37.1
36.2
36.8
34.8

2007 Q1
2007 Q2
2007 Q3
2007 Q4
2008 Q1
2008 Q2
2008 Q3
2008 Q4
2009 Q1
2009 Q2

60.0

74.8

38.9

2006 Q4

96.1

75.8

39.7

24.8

23.4

27.1

28.6

24.4

27.4

28.0

24.0

22.1

27.1

25.8

22.1
26.1
25.9

120

2006 Q3

82.2

89.9

25.2

23.5

22.4

21.9

25.2

24.1

160

78.6

95.9

0
44.1

20

2005 Q1

40
93.0

60

47.0

80

2004 Q4

91.1

100

44.5

140

2004 Q3

UK commercial radio revenues
Grant Goddard
radio specialist

Quarterly revenues - £m per quarter
180

branded content

[source: Radio Advertising Bureau]

5

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from local advertisers - % change year-on-year
4

3.5

2

3.3

1.3

1.1
0.5

-2.4

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

-2

2004 Q3

0

-2.7

-4

-5.5

-6

-5.9

-6.4

-6.0

-8
-8.3

-8.3

-8.4

-9.1
-10

-12

-9.7

-9.8

-11.1

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

6

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from national advertisers - % change year-on-year
15
11.4
10.0
10

5

7.6
4.6

3.5

3.4

3.4

-10

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

-6.3

2006 Q4

-6.1

2006 Q3

2006 Q1

-5.9

2006 Q2

2005 Q4

-7.0

2005 Q3

2005 Q2

2005 Q1

2004 Q4

-5

2004 Q3

0

-10.0
-11.6

-15

-12.2
-14.3
-15.9

-16.1

-20
-21.2
-25

-30

-28.8

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

7

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from branded content - % change year-on-year
30

28.9

25

20
16.5

15.6
15
11.2

10.4

10.2

10

8.0

7.5

7.3

5
0.0

0.9

2.2

1.2

0.0

-10

-9.3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

-5

2004 Q3

0

-8.0

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

8

200

100

0

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

514.6

529.1

560.2

582.3

593.9

609.1

588.1

2007 Q3

2008 Q1

580.5

2007 Q2

598.2

579.3

2007 Q1

2007 Q4

581.7

596.5

2006 Q4

2006 Q3

607.6

2006 Q2

613.4

2005 Q4

602.6

622.9

2005 Q3

2006 Q1

630.2

2005 Q2

645.3

300

2005 Q1

400
641.0

500

2004 Q4

600
644.2

700

2004 Q3

UK commercial radio revenues
Grant Goddard
radio specialist

Four-quarter moving average revenues - £m per annum

[source: Radio Advertising Bureau]

9

Grant Goddard

UK commercial radio revenues

radio specialist

Four-quarter moving average revenues - % change year-on-year
15

10.6
10

6.1
5.1
5

3.9
2.8

2.3

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2009 Q2

-3.9

-4.2
-5.2

-6.6

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2005 Q4

2005 Q3

2006 Q1

-3.6

-4.3

2009 Q1

-5

2005 Q2

2005 Q1

2004 Q4

2004 Q3

0

-13.1

-13.4

-4.5
-6.4

-10

-15
[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

10

Grant Goddard

UK commercial radio revenues

radio specialist

220.1

178.3

129.0
1991

141.0

136.6

200

1990

300

308.8

270.7

400

560.2

598.2

581.7

613.4

604.0

562.7

354.1

418.1

500

464.4

600

549.0

594.6

700

641.0

Annual revenues - £m per annum

100

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

0

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

11

91.0
103.1
120.7
136.4
151.6

1993
1994
1995
1996
1997

local advertisers

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

160.3
153.9
145.4
142.5
149.1
168.7
183.1
172.7
157.8
159.4
149.6

1999
2000
2001
2002

national advertisers
2003
2004
2005
2006
2007
2008

304.8

337.3

322.7

347.7

105.8

101.5

101.2

93.0

93.7

76.0

600

364.1

359.3

71.3

60.8

342.3

400
62.1

500

344.3

388.4

310.5

257.8

202.5

172.3

150.1

300

1998

200
117.1

87.3

67.0

74.0

63.6

1992

0
65.3 63.7

72.9

100

1991

1990

UK commercial radio revenues
Grant Goddard
radio specialist

Annual revenues by source - £m per annum
700

branded content

[source: Radio Advertising Bureau]

12

Grant Goddard

UK commercial radio revenues

radio specialist

621.9
2007

482.9

560.2

630.7
2006

686.2

737.5

715.6

686.0
2002

272.2

218.7

207.5

300

232.6

400

328.1

390.0

500

434.4

600

603.1

551.3

700

680.5

800

2001

750.0

Annual revenues - £m per annum at 2008 prices

200

100

2008

2005

2004

2003

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

0

[source: Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

13

100
138.9
153.7
173.9
191.9
206.8

1993
1994
1995
1996
1997

300

400

local advertisers

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

426.7
417.3
425.7
418.9

199.9
183.4
176.6
181.8
199.9
210.7

1999
2000
2001
2002

national advertisers
2003
2004

350.7

165.8
149.6

2007
2008

105.8

500

304.8

349.9

171.1
2006

389.0

193.2

105.5

109.7

104.0

600

2005

107.8

90.0

86.9

77.0

76.7

700

489.9

403.2

211.4

1998

339.9

276.2

242.4

216.2

174.6

133.3

103.9

114.8

1992

108.4
102.4

0
105.0

124.2

200

1991

1990

UK commercial radio revenues
Grant Goddard
radio specialist

Annual revenues by source - £m per annum at 2008 prices
800

branded content

[source: Radio Advertising Bureau, base: RPI]

14

Grant Goddard

UK commercial radio revenues

radio specialist

Revenue yield - average £ per 1000 hours listened at 2008 prices

27.00
2007

25.13

26.67

28.48

29.74

28.43

27.18

24.61

2006

15.67

13.29
1992

15.12

12.84

15

1991

16.21

20

17.72

20.67

25

22.68

25.27

30

26.48

29.71

35

10

5

2008

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1990

0

[source: RAJAR, Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

15

Grant Goddard

UK commercial radio revenues

radio specialist

Total revenues & station numbers - £m per annum at 2008 prices
1,000

76

60

50

49

49

48

42

38

33

26

19

19

19

19

97

126

122

272

268

261

255

248

303
600

631622

603

177

315

737
716
686
680686

560

551
483

400

434
390
328

272
233
207219

200

9

47

63
16

50

121

107

253264
232
205196
197
186200
180172186
168

100

106

150

143

172

200

800

750

205

226

250

242

300

288

310

350

0
2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

1974

0

num ber of analogue local com m ercial radio stations [left axis]
com m ercial radio revenues (£m @ 2008 prices) [right axis]
[source: Ofcom, Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

16

Grant Goddard

UK commercial radio revenues

radio specialist

Average revenues per commercial radio station - £m per annum at 2008 prices
10.4

11

8.8

10
9

6.9

8

6.4

7

2.0

2.0

1.8

2007

2008

2.7
2004

2006

2.7
2003

2.4

2.6
2002

2.5
1999

2.7

2.4
1998

2001

2.4

2.3
1995

1997

2.3
1994

2.5

2.2

1.8
1992

1993

1.9

2

1991

2.2

3

1996

3.0

3.5

4.2

4.6
4.1

4

3.8

4.9
1983

3.9

4.1

4.9

5

1982

5.2

5.1

5.2

6

1

2005

2000

1990

1989

1988

1987

1986

1985

1984

1981

1980

1979

1978

1977

1976

1975

1974

0

[source: Ofcom, Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

17

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top product categories - 12-month moving averages - £ per annum

Rank Sector

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Government, Social & Political Organisations
Entertainment & The Media
Motors
Retail
Household Equipment
Business & Industrial
Telecomms
Finance
Travel & Transport
Food
Pharmaceutical
Drink
Cosmetics & Toiletries
Computers
Property
Household Stores
Leisure Equipment
Clothing & Accessories
Online Retail
Household Appliances

12-month moving
average Jun 2009

radio
share

12-month moving
average Jun 2008

change
year-onyear

£

%

£

%

89,854,971
80,560,404
77,939,266
66,178,765
33,925,958
32,988,133
30,736,497
30,652,065
26,515,371
15,626,761
13,241,653
10,002,090
9,953,795
7,659,415
7,640,184
4,058,720
2,792,605
2,599,594
2,490,707
1,762,899

12
7
12
7
8
12
6
3
4
3
4
3
2
2
13
2
1
1
3
3

82,775,291
75,128,572
82,301,002
69,480,705
38,134,624
35,623,847
40,178,430
37,681,863
27,077,877
14,131,099
12,445,917
12,559,468
9,813,912
6,778,301
12,488,140
5,607,154
3,002,429
2,854,697
6,179,785
981,192

9
7
-5
-5
-11
-7
-24
-19
-2
11
6
-20
1
13
-39
-28
-7
-9
-60
80

[source: Nielsen Media Research]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

18

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top advertisers 12-month moving averages - £ per annum

Rank Advertiser

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

COI
Specsavers Optical Group Ltd
Blockbuster Entertainment Ltd
Autoglass Holdings
T-Mobile Network
British Sky Broadcasting Ltd
Unilever UK Ltd
Ford Motor Company Ltd
Dfs Furniture Plc
Procter & Gamble Ltd
News Intl. Newspapers Ltd
Vodafone Ltd
Vauxhall Motors Ltd
Volkswagen UK Ltd
Orange Plc
Audi UK Ltd
Territorial Army
Entertainment Films
BT Ltd
Universal Pictures Limited

12-month moving
average Jun 2009
£

49,155,957
7,898,193
6,119,396
6,016,508
5,762,470
5,624,923
5,409,201
5,367,407
5,300,662
4,106,318
3,835,158
3,833,010
3,687,153
3,658,163
3,572,623
3,397,290
3,331,651
3,267,126
3,243,938
3,130,617

radio
share
%

22
17
55
60
9
4
4
10
6
2
8
6
9
12
6
15
100
13
4
10

12-month moving
average Jun 2008
£

46,114,026
3,821,240
4,275,302
4,952,667
3,366,377
4,744,216
3,679,883
5,259,165
6,269,957
4,704,142
3,096,751
3,629,501
3,395,270
5,551,546
344,411
2,262,931
736,172
3,088,765
4,644,432
1,676,246

change
year-onyear
%

7
107
43
21
71
19
47
2
-15
-13
24
6
9
-34
937
50
353
6
-30
87

[source: Nielsen Media Research]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

19

Grant Goddard
radio specialist

UK commercial radio listening

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

20

Grant Goddard

UK total radio listening

radio specialist

Adult (15+) weekly reach - %
100
89.7

90.8

91.5

66.2

65.5

66.1

89.9

90.2

89.9

90.3

64.4

64.9

64.2

63.2

2002 Q2

2003 Q2

2004 Q2

2005 Q2

89.6

90.6

88.9

90.3

75

61.7

63.6

61.1

62.3

2008 Q2

2009 Q2

50

25

0
1999 Q2

2000 Q2

2001 Q2

all radio: w eekly reach (%)

2006 Q2

2007 Q2

com m ercial radio: w eekly reach (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

21

Grant Goddard

UK total radio listening

radio specialist

Adult (15+) average hours listened per week
25
23.1

23.6

24.4

24.0

23.9

24.4

23.9

23.5

23.1

22.5

22.2

13.9

13.7

2008 Q2

2009 Q2

20

15

15.4

15.4

15.8

15.2

14.9

15.4

15.1

14.6

14.4

2006 Q2

2007 Q2

10

5

0
1999 Q2

2000 Q2

2001 Q2

2002 Q2

2003 Q2

all radio: average hours/w eek

2004 Q2

2005 Q2

com m ercial radio: average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

22

Grant Goddard

UK total radio listening

radio specialist

Total adult (15+) hours listened to all radio - ‘000 hours per week
1,200,000

561,706

564,476

573,516

572,682

576,627

569,438

555,137

553,731

558,382

526,154

800,000

486,785

1,000,000

600,000

486,013

506,955

479,284

469,714

482,457

469,980

449,241

459,322

431,081

439,457

200,000

489,036

400,000

1999 Q2

2000 Q2

2001 Q2

2002 Q2

2003 Q2

2004 Q2

2005 Q2

2006 Q2

2007 Q2

2008 Q2

2009 Q2

0
all com m ercial radio

all BBC radio

other radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

23

Grant Goddard

UK total radio listening

radio specialist

Location of all radio listening - %

other 1%
in-car 18%

at w ork or
outdoors 16%
in-hom e 63%

Dial-up

[Source: RAJAR, year to Q1 2009] [data does not sum to 100%: from Ofcom, The Communications Market 2009, p.193, Figure 3.51]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

24

Grant Goddard

UK radio listening by platform

radio specialist

19.9

11.1

11.1

10.9

14.0
10.7

10.6

10.5

7.3

10

10.3

9.3

9.5

12

9.9

11.9

14

13.5

13.3

16

17.8

17.5

15.3

18

17.9

16.8

20

18.9

22

20.6

Adult (15+) all radio weekly reach by platform - %

8

2.7

internet platform

DAB platform

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

2004 Q2

2004 Q1

2003 Q4

Dial-up

2003 Q3

2003 Q2

2003 Q1

2002 Q4

2002 Q3

0

2006 Q2

Satellite

2

2006 Q1

4

3.6

6

digital TV platform

[source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

25

Grant Goddard

UK commercial radio listening

radio specialist

Percentage of total commercial radio listening by group owner – Q2 2009
45

40.2

40
35
30

25.2

25
20
15

10.3

10

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

0.4

0.4

0.3

0.3

0.2

0.1

0.1

Northern Media Group

Touch Radio Network

Southwest Local Radio

Cheshire Radio

Sunrise Radio

[source: RAJAR, grey columns are publicly quoted companies]

0.7

Kent Messenger Radio

The Local Radio Company

TIML Golden Square

UTV Radio

Guardian Media Group

Bauer Radio

Global Radio

0

1.0

Town & Country Broadcasting

1.0

Cumberland News Group

1.1

Tindle Radio

1.1

UKRD

1.6

Planet Rock

2.9

5

Lincs FM Group

6.9

26

400,000
466,008

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

Q2 2009

Q1 2009

425,902

427,050

441,457

439,457

432,016
Q3 2008
Q4 2008

431,081

424,396

431,319

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

466,172

463,531

459,322

457,102

449,241

Q2 2006
Q3 2006

449,529

Q1 2006

Q4 2005

Q3 2005

469,980

480,000

Q2 2005

463,420

420,000

Q1 2005

439,709

440,000
464,351

453,692

460,000

Q4 2004

Q3 2004

UK commercial radio listening
Grant Goddard
radio specialist

Total adult (15+) hours listened to commercial radio - ‘000 hours per week

[source: RAJAR]

27

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

Q2 2009

Q1 2009

61.5
Q4 2008

61.1

61.6

61.7

61.5

60
Q3 2008

Q2 2008

Q1 2008

61.0

61

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

61.6

62

Q1 2006

62.6

62.6

62.3

62.1

62.0

62.0

62.2

63.6

63.4
63.2

62.9

63

Q4 2005

Q3 2005

Q2 2005

Q1 2005

63.8

63.5

64

Q4 2004

Q3 2004

UK commercial radio listening
Grant Goddard
radio specialist

Total commercial radio adult (15+) reach per week - %
65

[source: RAJAR]

28

Grant Goddard

UK commercial radio listening

radio specialist

Total commercial radio average hours per adult (15+) listener per week

13.7
13.5

13.7

13.7

14

13.9

13.9

14.0

14.1

14.1

14.4

14.6

14.6

14.8

14.7

15.0

15.2

15.1

15.0

14.9

15

15.0

16

Q2 2009

Q1 2009

Q4 2008

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

Q3 2004

13

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

29

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio share of total radio listening (adults 15+) - %

42.2

42.4

42.4

42.1

42.7

43.1

43.3

43.2
42.9

42.6

42.8

43

43.5

43.6

44.0
43.5

43.7

44

43.8

44.2

45

41.1

41.6

42

41

Q2 2009

Q1 2009

Q4 2008

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

Q3 2004

40

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

30

Grant Goddard

UK commercial radio listening

radio specialist

Total hours listened to commercial radio by age group - ‘000 hours per week

55,278

54,587
55,110

51,829
51,605

56,560

60,000

57,437
58,449

51,325
55,638

86,346

84,756
85,479

85,591
77,373

102,018
92,167

74,643

101,762
90,352

83,927
75,230

80,000

74,463

100,000

85,145
83,036

92,215
88,954

120,000

105,792
104,128

124,233

140,000

40,000

20,000

0
15-24
Q2 2001

25-34
Q2 2003

35-44
Q2 2005

45-54

55-64
Q2 2007

65+
Q2 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

31

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult reach per week by age group - %

55.8

57.3

57.3

60

56.7

56.2

67.5

68.7

66.5

67.5

66.2

69.4

71.4

70.4

72.7

76.9
70.2

71.4

76.8

75.4

70.1

70

72.9

75.4

75.6

80

80.0

81.7

90

40

41.6

41.7

41.8

42.5

39.4

50

30

20

10

0
15-24
Q2 2001

25-34

35-44

Q2 2003

45-54
Q2 2005

55-64
Q2 2007

65+
Q2 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

32

Grant Goddard

UK commercial radio listening

radio specialist

13.1

13.5

13.3

14.0
12.6

13.8

14.0

14.0

14.1

14.3

15.3

15.5

16.3

15.4

16.2

15.4

14.6

16.0

13.2

13.7

15.5

15.8

15.5

12.3

13.6

14

14.5

14.8

16

15.3

18

16.1

17.4

Commercial radio average hours per listener per week by age group

12

10

8

6

4

2

0
15-24
Q2 2001

25-34

35-44

Q2 2003

45-54
Q2 2005

55-64
Q2 2007

65+
Q2 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

33

Grant Goddard

UK commercial radio listening

radio specialist

46.4

46.9

46.5

44.3

46.1

50

49.9

51.6

53.4

54.3

58.7
52.2

51.4

54.8

59.6

59.4

58.0

59.3

60

60.3

62.4

70

64.4

Commercial radio share of total radio listening by age group - %

25.5

25.5

23.3

23.9

30

24.5

33.7

33.3

33.1

33.4

33.2

40

20

10

0
15-24
Q2 2001

25-34

35-44

Q2 2003

45-54
Q2 2005

55-64
Q2 2007

65+
Q2 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

34

Grant Goddard

UK commercial radio listening

radio specialist

Listening to commercial radio by platform - % of total commercial radio hours listened

digital: internet,
2.0%

digital: unspecified,
3.8%

digital: DTV, 4.7%
digital: DAB, 10.6%

unspecified, 13.2%
all analogue, 65.8%

Dial-up

[source: RAJAR, Q2 2009]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

35

UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

Total 15-44 year olds’ hours listened to radio - ‘000 hours per week
600,000
535,921
499,777

503,851

494,373

500,000

484,452

497,863

489,061

480,950

484,436
451,449

455,850

239,533

241,273

Q2 2008

Q2 2009

400,000

300,000
302,019

304,802

318,209
290,589

285,098

291,367

273,200

258,911

260,285

Q2 2006

Q2 2007

200,000

100,000

0
Q2 1999

Q2 2000

Q2 2001

Q2 2002

all radio: hours listened ('000/w k)

Q2 2003

Q2 2004

Q2 2005

com m ercial radio: hours listened ('000/w k)

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

36

Grant Goddard

UK commercial radio ‘heartland audience’ 15-44 year olds

radio specialist

15-44 year olds’ listening share - % share of all 15-44 year old radio listening
100

2.7

1.9

3.1

1.9

2.4

2.5

2.6

2.8

2.4

2.4

3.5

36.9

37.6

37.5

39.3

38.7

39.0

41.5

43.4

43.8

44.6

43.6

59.4

58.8

58.8

58.5

55.9

53.8

53.7

53.1

52.9

Q2 2001

Q2 2002

Q2 2003

Q2 2004

Q2 2005

Q2 2006

Q2 2007

Q2 2008

Q2 2009

75

50

60.4

60.5

25

0
Q2 1999

Q2 2000

com m ercial radio

BBC radio

other radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

37

UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

15-44 year olds’ commercial radio listening share - % share of all 15-44 year old radio listening
65
60
55

9.4

8.6

8.0

6.9

1.4

3.6

6.4
6.4

50

3.9
4.7

6.0

6.3

6.3

5.8

5.7

4.9

43.4

41.8

41.1

41.7

Q2 2006

Q2 2007

Q2 2008

Q2 2009

6.3
5.7

45
40
35
30
25

51.8

52.9

52.4

52.6

51.0

48.5

45.6

20
15
10
5
0
Q2 1999

Q2 2000

Q2 2001

local com m ercial radio

Q2 2002

Q2 2003

Q2 2004

national FM/AM com m ercial radio

Q2 2005

quasi-national + digital com m ercial radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

38

Grant Goddard

UK commercial radio listening

radio specialist

65.8%

67.5%

67.8%

68.4%

69.2%

72.0%

69.6%

65.0%

80%

72.1%

Commercial radio adult (15+) hours listened by platform - % of total listening

60%

13.2%

12.9%

13.2%

12.7%

12.5%

9.6%

9.8%

13.6%

21.2%

21.1%

19.6%

19.0%

18.9%

18.4%

18.4%

18.1%

20%

16.8%

13.8%

40%

0%
all analogue
2007Q2

2007Q3

all digital
2007Q4

2008Q1

2008Q2

unspecified
2008Q3

2008Q4

2009Q1

2009Q2

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

39

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) hours listened by digital platform - % of total listening
9.0%
9.3%
9.0%
9.2%
9.9%
9.9%
10.6%

12%

8.0%

10%

6.3%

8%

1.4%
1.5%
1.7%
1.9%
1.8%
2.2%
1.9%
2.2%
2.0%

4%

2%

2.8%
3.1%
3.1%
3.1%
3.1%
3.2%
3.0%
3.3%
3.8%

3.3%

4.3%
4.3%
4.3%
4.5%
4.2%
4.2%
4.2%
4.7%

6%

0%
digital: DAB
2007Q2

2007Q3

digital: DTV
2007Q4

2008Q1

2008Q2

digital: internet

digital: unspecified

2008Q3

2009Q1

2008Q4

2009Q2

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

40

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) share of listening by platform - % of total listening
49

48.4

48
47

46.3

46.2

46
45

44

43.4

43.6

43.6
42.7

43

42.4

43.0

42.8
42

42.4

41.6

42.2
41.6

41

41.3

42.5

40.5

40.7

40
2007Q2

2007Q3

2007Q4

2008Q1

2008Q2

2008Q3

2008Q4

2009Q1

2009Q2

com m ercial radio % share of listening via analogue platform
com m ercial radio % share of listening via digital platform
[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

41

Grant Goddard

UK commercial radio listening

radio specialist

Adult (15+) listening to commercial digital-only radio stations
50%
5.3
4.6

4.7
3.6

30%

33%

3.3

3.5
3.2

3.0

36%

28%

30%
26%

2.3

2.1

3.9

4.0

2

1.9

2.1

2.1

2.7

3

3.0

3.4

4

40%

4.5

5.2

5.0

5

27%
24%

23%

24%
20%

0.7

10%
0.6

1

5.1

5.5

5.5

6

0%

[source: RAJAR]

2009Q2

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

2004Q2

2004Q1

2003Q4

2003Q3

2003Q2

2003Q1

0

listening to commercial digital-only radio stations as % of all commercial radio listening [left axis]
listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis]

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

42

Grant Goddard

UK radio listening – digital stations

radio specialist

Adult (15+) listening to digital-only radio stations - ‘000 hours per week
45,000
39,857
40,000
35,000
30,000
22,690

25,000
20,000
15,000

17,167

10,000
5,000

Satellite

TOTAL (com m ercial + BBC)

COMMERCIAL RADIO

2009Q2

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

Dial-up

2004Q2

2004Q1

2003Q4

2003Q3

2003Q2

2003Q1

0

BBC RADIO

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

43

Grant Goddard

UK radio listening – digital stations

radio specialist

Listening to national digital-only radio stations

2002
1999
2003
2003
2002
2002
2002
2003
2008
2002
2005
2004
2003
2008
2005
2001
2003

BBC
Bauer
Bauer
BBC
BBC
BBC
Bauer
BBC
Global
TIML
Bauer
TIML
Global

BBC7
Planet Rock
The Hits
Smash Hits Radio
BBC 6 Music
BBC 1Xtra
BBC Asian Network
Heat
Jazz FM
BBC Five Live Sports Extra
Chill
Absolute Radio Classic Rock
Q
NME Radio
Absolute Radio Xtreme
Dial-up
The Arrow
Mojo Radio

internet

FreeSat

digital platforms

Freeview

station

local DAB

group

national DAB

launched

listening

total hours
per week
('000) Q2
2008

4,363
4,043
5,741
3,301
3,517
2,847
3,195
1,205

Satellite

closed 2008
TOTAL

1,777
1,026
1,086
616
420
1,109
1,151
35,397

year-ontotal hours
year
% share of
change in
per week
total radio
hours
('000) Q2
listening Q2
2009
listened (%)
2009

5,320
5,009
4,833
4,288
4,119
3,605
2,516
2,073
1,695
1,607
1,019
967
640
493
372

22
24
-16
30
17
27
-21
72

-11

0.52
0.49
0.47
0.42
0.40
0.35
0.24
0.20
0.16
0.16
0.10
0.09
0.06
0.05
0.04

38,556

9

3.75

-10
-1
-11
4

[source: RAJAR, ‘national’ defined by RAJAR, BBC Asian Network also available on AM in Midlands]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

44

Grant Goddard

UK radio listening – commercial digital stations

radio specialist

Adult (15+) listening to commercial digital-only radio stations - ‘000 hours per week
7,000

6,000

5,000

4,000

3,000

2,000

1,000

Planet Rock

The Hits

Sm ash Hits

Heat

Jazz FM

Absolute Classic Rock

2009Q2

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

2004Q1

Dial-up

2003Q4

2003Q3

2003Q2

2003Q1

0

2004Q2

Satellite

Q

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

45

Grant Goddard

Radio listening – UK

radio specialist

Share of all radio listening (%) – UK market (51.3m adults 15+)
station

owner

Q2 1999

Q2 2000

Q2 2001

Q2 2002

Q2 2003

Q2 2004

Q2 2005

Q2 2006

Q2 2007

Q2 2008

Q2 2009

ALL COMMERCIAL
All National Commercial
All Local Commercial

49.2
9.1
40.1

47.2
8.3
38.8

46.6
8.0
38.6

45.5
8.1
37.5

44.9
8.4
36.5

45.0
10.1
34.9

44.0
10.2
33.8

42.9
10.7
32.2

43.5
11.2
32.3

42.4
11.2
31.2

42.7
10.8
31.9

ALL BBC
All BBC Network Radio
BBC Local/Regional

49.0
38.9
10.1

51.1
39.8
11.2

51.3
39.9
11.4

526.0
41.3
11.3

53.0
40.8
11.3

53.1
42.2
10.9

54.0
43.1
10.9

54.7
44.0
10.3

54.3
44.5
9.8

55.5
46.0
9.6

54.6
45.9
8.7

12.5
10.7
10.3

12.9
10.9
10.7

14.3
10.7
9.6

15.6
11.3
8.3

16.3
11.4
7.6

4.1
4.2

4.1
4.4

4.2
4.3

4.9
4.9

4.4
4.5

16.2
11.0
8.3
2.3
4.5
4.5
1.8
1.9
0.9

16.0
11.2
9.2
2.2
4.4
4.3
2.0
1.6
1.0

1.3
1.8
1.1
0.8
1.6

1.2
1.8
1.1
1.0
1.5
1.6
0.5
0.2
0.4
0.2
0.3
0.4

15.7
10.7
10.3
2.4
4.5
4.2
2.3
1.7
1.2
1.6
1.2
1.7
1.1
0.8
1.5
1.2
0.7
0.4
0.6
0.2
0.4
0.8

15.6
11.2
10.3
2.3
4.2
4.0
2.4
1.8
2.0
1.7
1.6
1.8
1.1
0.8
1.5
1.1
0.7
0.4
0.7
0.3
0.5
0.7

16.0
12.0
10.0
2.3
4.6
3.9
2.5
1.8
2.5
1.5
1.7
1.9
1.2
0.9
1.4
0.8
0.7
0.4
0.6
0.4
0.6
0.5

15.5
12.1
10.3
5.9
4.5
3.9
2.5
2.5
2.1
2.1
1.9
1.8
1.2
1.1
1.1
1.0
0.7
0.5
0.5
0.5
0.5
0.5

BBC Radio 2
BBC Radio 4
BBC Radio 1
Total Heart (UK)
BBC Radio FIVE LIVE
Classic FM
Total Magic
Galaxy Network (UK)
Total Smooth Radio
Total Real Radio
Total Kiss Network
talkSPORT
BBC Radio 3
Total LBC (UK)
Total Absolute Radio
Gold Network (UK)
BBC World Service
BBC7
Total Kerrang!
Planet Rock
The Hits
Total XFM (UK)

BBC
BBC
BBC
Global
BBC
Global
Bauer
Global
GMG
GMG
Bauer
UTV
BBC
Global
TIML
Global
BBC
BBC
Bauer
Bauer
Global

0.7

1.8
1.3

1.4
1.2

1.5
1.1

1.8
1.1

1.6
1.1

2.9

2.3

2.3

1.2

1.6
0.7

0.3

0.6
0.2
0.1
0.3
0.4

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

46

Grant Goddard

Radio listening – London

radio specialist

Share of all radio listening (%) – London market (10.9m adults 15+)
station

platform

owner

ALL COMMERCIAL
ALL BBC
Radio 4
Radio 2
Magic FM
Capital Radio
Radio 1
Heart FM
Kiss FM
Radio Five Live
LBC 97.3
Classic FM
TalkSport
Absolute Radio
Radio 3
Gold London
Sunrise Radio
Choice FM
Smooth FM
BBC London
Xfm
World Service
LBC News 1152
1Xtra
6Music
The Hits
Club Asia
BBC7
Premier Christian Radio

FM/AM
FM
FM
FM
FM
FM
FM
AM
FM
FM
AM
FM/AM
FM
AM
AM
FM
FM
FM
FM
AM
AM
digital
digital
digital
AM
digital
AM

BBC
BBC
Bauer
Global
BBC
Global
Bauer
BBC
Global
Global
UTV
TIML
BBC
Global
Sunrise
Global
GMG
BBC
Global
BBC
Global
BBC
BBC
Bauer
BBC
-

Q2 1999

Q2 2000

Q2 2001

Q2 2002

Q2 2003

Q2 2004

Q2 2005

Q2 2006

Q2 2007

Q2 2008

Q2 2009

60.3
38.3

56.2
42.0

57.6
39.7

53.6
44.5

55.7
42.1

54.7
42.9

52.7
44.7

53.3
43.2

53.2
44.8

50.6
47.2

53.5
43.3

13.6
10.9
6.2
13.1
4.7
5.5
3.3
4.0
0.9
3.6
2.2
4.1
1.8
4.7
2.0
0.6
1.3
0.6
0.8
n/a
2.8

14.6
10.6
4.7
11.3
5.7
5.2
4.3
4.5
0.7
5.0
1.8
3.8
2.2
3.4
1.7
0.7
1.3
1.2
1.2
n/a
2.7

14.1
10.6
4.6
11.1
5.0
5.0
4.6
4.0
0.6
4.8
1.9
3.9
1.8
3.4
1.5
0.8
1.4
0.8
1.7
n/a
3.5

15.9
12.3
3.5
10.3
4.7
5.8
4.2
5.2
0.9
5.5
2.2
3.3
1.9
3.5
1.4
0.9
1.7
0.8
1.3
n/a
2.2

14.7
10.9
4.4
8.9
4.1
6.7
4.6
4.1
2.7
4.8
2.0
3.1
1.5
2.7
2.1
1.1
2.0
1.4
1.1
1.3
1.1
n/a
n/a

14.2
11.5
4.6
6.6
3.6
6.5
4.7
4.9
3.0
5.2
2.1
3.6
1.8
2.5
2.1
1.3
1.8
2.1
1.7
1.1
0.7
0.1
0.1
0.2
n/a
0.3
0.8

14.5
12.3
5.1
6.1
4.8
5.0
4.1
4.5
3.7
4.5
2.3
2.3
2.0
1.7
1.4
2.6
1.9
1.6
1.6
0.6
1.2
0.1
0.3
0.3
n/a
0.2
0.9

13.1
10.7
6.5
5.0
5.9
6.1
4.4
4.5
2.9
4.3
2.8
2.5
1.3
1.3
1.4
1.9
2.1
1.5
2.3
1.1
0.5
0.2
0.2
0.3
n/a
0.5
1.1

14.6
10.6
6.2
4.1
5.5
6.2
4.5
4.6
3.1
4.3
2.4
3.3
1.6
1.4
1.6
1.6
1.4
1.5
2.0
1.1
0.7
0.4
0.4
0.3
0.7
0.6
0.7

15.3
12.0
7.4
4.6
5.7
5.7
4.5
5.5
2.7
3.9
2.4
3.2
2.0
0.8
1.1
1.9
1.7
1.4
1.1
0.9
0.8
0.3
0.3
0.4
0.6
0.5
0.4

14.2
10.4
6.5
6.2
5.4
5.1
5.0
4.7
4.6
4.1
2.5
2.5
2.1
1.8
1.4
1.4
1.4
1.3
1.2
0.9
0.6
0.5
0.5
0.5
0.5
0.5
0.4

0.8

1.0

0.9

0.6

n/a
n/a
0.6

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

47

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio listening & station numbers - million hours listened per annum
350

272

268

261

255

248

303

315

40,000

205

226

250

242

300

288

310

50,000

122

107

106

177

30,000

143

150

126

172

200

20,000

60

50

49

49

48

42

38

26

19

19

19

19

10,000

9

16

50

33

76

100

[source: Ofcom, RAJAR]

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

0
1974

0

num ber of analogue local com m ercial radio stations [left axis]
volum e of listening to com m ercial radio (m illion hrs/annum ) [right axis]

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

48

Grant Goddard
radio specialist

UK radio receivers

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

49

Grant Goddard

UK radio receiver sales

radio specialist

UK radio receiver sales – four quarter moving average - ‘000 units per annum
DAB receivers as percentage of total receiver sales

10,657

10,550

10,169

9,892

Q3 2005

Q4 2005

Q1 2006

Q2 2006

4,000

2,070

7,657
Q4 2008

10,611
Q2 2005

9,495

10,678

6,000

Q1 2005

8,000

7,284

8,030
Q3 2008

2,125

2,174
8,227
Q2 2008

2,180

2,114
8,209
Q1 2008

7,906
Q3 2007

2,006

1,824

7,854
Q2 2007

8,140

1,761

7,978
Q1 2007

Q4 2007

1,734

8,062
Q4 2006

1,680

1,575

10,000

1,566

1,493

1,407

1,208

1,051

8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22%
951

12,000

2,000

[source: GfK/DRDB]

analogue radio unit sales ('000)

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

DAB radio unit sales ('000)

Q1 2009

Q3 2006

0

e
50

780

2004 Sep

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

7,665

7,300

6942

6452

9,011

8,528

10,000

2009 Mar

2008 Dec

2008 Sep

5488

5125

4826

4444

8,000

2008 Jun

2008 Mar

2007 Dec

2007 Sep

3648

3340

6,000

2007 Jun

2007 Mar

2006 Dec

2006 Sep

2006 Jun

3053

2715

2034

1740

1535

4,000

2006 Mar

2005 Dec

2005 Sep

2005 Jun

2005 Mar

1290

646

2004 Jun

2,000

2004 Dec

544

250

2003 Sep

2004 Mar

197

2003 Jun

433

158

2003 Mar

2003 Dec

135

0
2002 Dec

UK DAB radio receiver sales
Grant Goddard
radio specialist

Cumulative DAB receiver sales - ‘000 units

[source: GfK/DRDB, Q2 2009 data unavailable]

51

Grant Goddard

UK DAB radio receiver sales

radio specialist

964

Quarterly DAB receiver sales - ‘000 units per quarter
1,000

200
180

863

179
796

162
153

121

119

140

681

750

160

120

38

366

60

299

358

363

382
308

287

338

294

134

102

34

40

17

18

13

5

100
80

21

28

40
20

4

20

1

-1
-10

53

39

111

183

250

205

245

500

483

489

510

101

0

0

quarterly DAB receiver sales ('000) [left axis]

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

2004 Q2

2004 Q1

2003 Q4

2003 Q3

2003 Q2

-20

year-on-year change (%) [right axis]

[source: GfK/DRDB, Q2 2009 data unavailable]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

52

Grant Goddard

UK DAB radio receiver ownership

radio specialist

Percentage of adults (15+) who own a DAB radio receiver at home

33.0

32.1

29.7

28.7

27.3
2008Q2

22.3

21.7

27.3
15.3
2006Q3

16.0

15.3

11.1
2005Q4

2006Q2

10.5

4.5
2004Q3

2005Q3

4.4
2004Q2

5.3

3.9
2004Q1

8.1

10

9.1

13.6

20

20.3

19.5

30

2008Q1

40

2009Q2

2009Q1

2008Q4

2008Q3

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q1

2005Q2

2005Q1

2004Q4

0

[source: RAJAR]
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

53

Grant Goddard
radio specialist

 Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the
broadcasting industry, having held senior management and consultancy roles within the commercial media
sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

54