Table of Contents

1. 2. 3. 4. 5. 6. 7. 8. 9. The End Game Barriers We Faced What We Achieved Value Created Our Audience Sentiment Key Stats Our Vision The Next Steps

The End Game

What We Aimed to Achieve
Showcase South Africa s innovative changemakers to fellow South Africans and the rest of the world. Facilitate interdisciplinary engagement and help breakdown the walls of between great initiatives currently operating in their individual silos. Help grow an ecosystem of innovation and positive change in society. Provide a platform for idea sharing and inspiration that will result in sustainable value creation.

Barriers We Faced
Time constraints

Cash Flow challenges

Communicating our vision

Exposure

What We Achieved
Audience Reach Sold out event Trending on Twi:er globally 89% conversa<on consumer driven 2 192 245 online 400 ppl a:ended live PuFng TEDxCapeTown into global context Reaching out to the market and addressing direct needs 1020 in South Africa Achieved in 2months Wai<ng list sucient to full double the capacity 3rd biggest rst TEDx event worldwide Community driven ini<a<ve 15 April 2011

Alexa Ranking

Value Created

Tickets to attend the event cost R250 BUT had an intrinsic value of R650 keeping true to our cause With R15 000 of labour hours spent on marketing, we generated R508 232 worth of media exposure

Attendee Demographics
% A:endees 47%
Age Average 32 Youngest 19

24% 21%

Oldest

57

6% 2% 15-25 25-35 35-45 45-55 55-65

Sentiment

Key Statistics
26 speakers 400 attendees 6 877 video views 2million people reached Lives changed? Countless.

Our Vision
TEDxCapeTown serves as a platform to showcase how we believe businesses/initiatives should be run in the future, with a focus on multidisciplinary engagement, constructive co-operative relationships and being locally attuned and responsive. TEDxCapeTown will showcase the phenomenal talents, ideas and initiatives we have here in South Africa, all of which the rest of the world can learn from. TEDxCapeTown aims to become a nucleus of things happening in South Africa and connecting key initiatives within the innovation and change-making ecosystem. As per our vision, other projects have emanated out of the event to form sustainable initiatives within themselves

The Next Steps

Help grow the TEDx community in Africa by leveraging resources, exposure and skills Drive TEDx events in Africa with an organization structure and technologies to ensure we continue to achieve world rsts Find and strengthen key partnerships with others that share our vision

See you there!