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A Project Submitted In Partial Fulfillment Towards Summer Training By Neha Nahata (N067) To Metas of Seventh Day Adventist College
A Summer Project in Partial Submission On The Subject Effectiveness Of Sales Promotion Scheme and Different Channels Of Advertisement in 92.7 BIG FM
Submitted By:- Neha Nahata Id No:- N067 Submitted To:- Mr. Mohan Rao Submitted On:-26th September 2010
A Project Submitted In Partial Fulfillment Towards Summer Training By Neha Nahata (N067) To Metas of Seventh Day Adventist College
A Summer Project in Partial Submission On The Subject Effectiveness Of Sales Promotion Scheme and Different Channels of Advertisement in 92.7 BIG FM
Submitted By:- Neha Nahata Id No:- N067 Submitted To:-Mr. Mohan Rao Submitted On:-26th September 2010
This project report is written in accordance with the Master of Business Administration course prescribed by NORTH EASTERN HILL UNIVERSITY for one month project training while working on this project every effort has been made to help in view the objective of the study set out in the training. I have also tried my level best to maintain a simple and clear style in presenting the subject matter of this project report. I am highly in debited to MS SWEETY JAIN ARORA who guided me and helped me in bringing out this report in the midst of various odds and constraints. I express my heartfelt gratitude to Mr. Mohan Rao (Marketing Head) who provided me all the knowledge about my project report topic and also help me in the difficulty and also thankful to them who has given me the precious opportunity to take training at “BIG 92.7 FM” I am also thankful to the staff of the “BIG 92.7 FM” for give me a practical knowledge and help me for satisfactory completing my project report. I am also thankful to my parents and all my friends who have directly or indirectly helped me in bringing out this project report. I am confident that this study meets the complete requirement of the B.B.A. course. It is quite possible that there may be some error of omission for the improvement of this project.
Preface.....................................................................................................................6 Methodology Of project...........................................................................................7 Objective..............................................................................................................7 Limitation.............................................................................................................7 Industry Profile........................................................................................................8 History.................................................................................................................8 History Of Indian Radio ..................................................................................11 Growth Of Radio In India ................................................................................11 Present Scenario Of Private Radio Fm In India ...............................................13 Future Scenario Of Private Radio FM .............................................................14 Private Radio Players in the country..................................................................15 Radio Mirchi 98.3 FM .................................................................................15 Radio City 91.1.............................................................................................16 My Fm 94.3..................................................................................................17 Vividh Bharti ...............................................................................................18 Company Profile....................................................................................................20 History Of Big FM 92.7.....................................................................................20 The BIG Logo........................................................................................................24 Big FM...............................................................................................................24 About WideOrbit...............................................................................................25 Company Overview Of Big FM ......................................................................26 Key Executives ................................................................................................26 Key Development For Reliance Big Entertainment Private Ltd .....................27 The Big Personality...............................................................................................29 The Big Personality...........................................................................................29 The Big Values......................................................................................................30 The Big Values..................................................................................................30 Key Player..........................................................................................................33 Network ............................................................................................................36 SWOT Analysis.................................................................................................37 Organizational Structure of BIG 92.7 F.M. Surat..............................................41 Vision.................................................................................................................44 Mission...............................................................................................................44 Operational Department.....................................................................................46 Copy Writing.....................................................................................................52 Music Policy:.....................................................................................................61 What Is Sales.........................................................................................................62 What Is Sales Promotion?......................................................................................63 The Concept Behind Sales Promotion...............................................................64 Advantages.....................................................................................................65 Tools Of Sales Promotion..............................................................................67 Sales Management.................................................................................................69 Sales Planning....................................................................................................69 Sales Reporting..................................................................................................69 Sales Management Tools...................................................................................71 Departments in BIG 92.7 FM................................................................................75 Sales Department...............................................................................................75 Finance Department...........................................................................................77
5 Marketing Department.......................................................................................81 Sales Effectiveness In Radio Advertising..............................................................88 Sales Effectiveness............................................................................................88 Why Use Radio Advertising for Your Business or Organization......................89 Benefits..............................................................................................................90 What Stations Should You Advertise On?........................................................91 Free Radio Advertising......................................................................................92 Who Should Create Your Radio Ads and What Should They Contain.............93 Keys to Success.................................................................................................94 The Growth........................................................................................................95 Alternatives to Supplement Your Marketing Strategy......................................96 Primary Data..........................................................................................................97 Findings and Interpretations..................................................................................97 Conclusion .........................................................................................................105 Bibliography........................................................................................................106 Appendix..............................................................................................................107
We had undertaken this project in BIG 92.7 F.M. where we had tried to gain knowledge about basic things associated with management and to gain perfect knowledge about working done professionally here. We had also learnt how radio is been initiated and how BIG F.M. is being initiated then we had also learn about different departments like of operating, marketing, finance, human resource and sales. We had also done survey for BIG F.M. to measure the place of BIG F.M. in market even we had also helped BIG F.M. to do on field activities.
minute working of firm is not observed. To improve the management skill to get good work done.7 Methodology Of project Objective: To Study different functions of Management . Maybe we are failing to achieve the quite minute information which can be helpful for our project. . To get experience of working with different working pattern and different kind of experienced people. To get knowledge about different phases of working in firm. Limitation: Time barrier as because of less time of 1 month. To fulfill the requirement of college and university to prove our past studies.
People in households would gather around the radio to listen to their favorite programs much as they do today with TV. They were increasingly choosing TV as the active source of entertainment. a Queens based Real Estate Company. as the radio industry was also losing a . Radio became the first medium delivering entertainment to the masses in their homes. His persistence paid off in 1919 when such sets were available for general purchase. The 1st paid announcement on radio was a 10-minute capsule from Howthorne Court. Then in the 1950s TV began to catch the public's attention. Audiences were charmed by the audiovisual experience of TV. That was not all. Radio stations sold sponsorships of programs as we do for TV programs these days. live musical recordings (almost exclusively till 1940s) would be presented in 30 or 60-minute programs. through national radio networks. A network soap opera could be followed by a 15-minute newscast followed by one hour of a concert. became a part of everyday life. Radio stations started creating networks wherein two or more stations in different cities could broadcast the same programs. sports. Soon a whole spectrum of network programs emerged featuring presenters who. It took quite a while before Reginald Fessenden developed the first radio receiver in 1913. This saw the beginning of what was later looked on as the 'Golden Age of Radio'. A large number of popular shows moved from radio to TV. There were standard repeat patterns for popular shows. At this stage sermons were thought to be the only programming that would be of interest or value to listeners.8 Industry Profile History It was way back in 1895. experts give a lot of credit to David Sarnoff who actually conceived what is called as the "radio music box". Early 1920s saw the launch of commercial radio. This era of radio (1920 -1948) was characterized with 'block programming' wherein radio offered something to everyone. drama. It was Sarnoff who suggested that radio should be massproduced for public consumption. Listeners would decide which program to listen to and plan their day accordingly. that Guglielmo Marconi invented an antenna to send and receive radio signals. News. However.
It is the time when everyone is at home and one can expect the broadest audience tuned in as they all are hungry for information after having been asleep and away from the world overnight. cooking a meal. And the information needs to be repeated often as the listening span and time for various listeners will differ. At this point in time. Two persons named Storz and McClendon used to frequent a local malt shop. like getting dressed for work. . which had a jukebox. People wake up. Programmers would select only short songs and just the best of the best. This led to a change in the way radio time was being sold. As radio was being used as a background medium of entertainment. The shows therefore had to be reflective of various day parts in the life of the listener. Radio is the only medium that allows you to enjoy entertainment without making itself the entire focus of your attention. news and useful tips on what to expect from the day. the staff serving these people would end up playing just the same songs even when the shop was closed. In fact it was the only medium that could be used while using other media like reading a magazine or a newspaper or even surfing the net.9 large number of talented staff to TV. studying and more. traveling to office. radio experts discovered an opportunity that only radio could provide. The medium therefore has a short window to please them. In fact. It also has the flexibility to be with you throughout the day whether you are at home or outside. They realized that radio was the only medium that could be used while doing other things. From this insight emerged the "Top 40" format or the "Contemporary Hit Radio (CHR)" format was the most popular hits would be played on a higher rotation. They observed that the customers would usually come and play the same songs that they liked. Radio had to begin to compete in its own way in order to survive. In the early morning most radio listeners are busy getting dressed for the day and want information about weather. it had to be relevant to the listener at every point of time in the day. Radio presenters have more topics to cover and need to be to the point. They are exposed to radio for a short while. Radio turned 'local' and moved to what is known in the industry as 'Format' programming. People in households now. Sales people shifted from selling programs to selling commercials. would gather around the TV sets to get their fix of entertainment. get dressed and leave home at different times. over and over again. It also led to a shift in the way radio programs were scheduled.
theatre shows to advertise. Adult Contemporary Hits. a more conversational host can take charge now. Nowadays in developed radio markets you could have a radio station that caters to females between 15 and 25 with just love songs. More and more radio stations started coming up and competition increased. The format strategy worked wonders for the radio industry. it could update you about your world throughout the day while providing you with the entertainment you like all the time.10 Once a person is out of home at work. Sentimental Hits to name just a few. Slow Rock Hits. weather and news becomes unnecessary in most cases. the role of radio for him changes. This included 24 hours news station. Varied formats started emerging as radio stations tried to create a meaningful niche for themselves. Radio became “The Constant Companion". talk and be more actively involved with the medium. One would expect lesser number of listeners at this time though they listen for longer duration. It’s a medium that can be used for longer durations than other media and therefore provides an opportunity to a potential advertiser to be able to drive his advertising message home more frequently. However the time of leaving office may vary widely. talk radio. Traffic updates become important once again. Depending upon the nature of the city and the lifestyle there. Traditionally. This is also the time when people are not likely to be busy at work or doing other things. Radio needs to respect that. A good time to have more interactive programs for the listeners as they have the time to call in. CHR. format radios made radio not just survive the assault of TV but also made it grow tremendously. Irrespective of the form it came in. . The late afternoon is in many ways similar to the Morning Show as people are leaving offices and want to plan their journey home. The 'Night Show' or day part coincides with high TV viewing time. this day part gets captured in the 'Afternoon Show'. The activities may see a minor change once again around lunchtime through to evening when kids are coming back home. At this time listeners are also planning their evenings and is a good time for TV soaps/ shows. These updates would need to be spread over a longer time. In most cases the activities around him will remain similar till lunchtime and a 'Mid Morning Show' captures this day part. Being the only medium that could be carried and used wherever you are. In this day part information on traffic.
Jowai. Film music. from Mumbai Nagpur . This was later extended to other categories from 55 AIR stations from .11 History Of Indian Radio Broadcasting started in India in 1927 with two privately owned transmitters at Mumbai and Calcutta. Sponsored programmes came about in May 1970. short plays and miscellaneous features are presented in these programmes. It also came to be known as “Akashwani” from 1957. Calcutta and Chennai. which were taken over by the Government in 1930. Delhi was launched 24 hours daily. Rourkela. Commercial broadcasting was introduced in 1967 on an experimental level. one auxiliary centre and three exclusive Vividh Bharati commercial centres.Pune. Vividh Bharati is the main service of AIR. Mokokchung and Diphu have been added to the entire network. four relay centres. on 14 February 1995. Daman. which generates revenue through commercial advertisements over its different centres.96. commercials were introduced on a limited experimental basis on the primary channel. and an autonomous corporation was established to oversee the functioning of All India Radio (AIR) and Doordarshan.fledged stations. Growth Of Radio In India All India Radio's network comprised six radio stations in 1947. In April 1982. followed by AIR Mumbai. Joranda. Till the independence there were six broadcasting stations and eighteen transmitters and till the millennium the number changed to two hundred broadcasting stations and three hundred transmitters The entire broadcast spectrum in India was totally controlled by the Ministry of Information and Broadcasting. skits. when the Prasar Bharati Act (1990) was passed. Government of India until 1997. 185 radio stations. During 1995 . These were operating under the name “Indian Broadcasting Service” until 1936 when it was given the present name “All India Radio (AIR)”. Puri. The FM service of AIR. which includes 177 full . All India Radio had in March 1996. eight radio stations at Mussoorie.
12 January 1985. Prasar Bharti stopped the operations of the private FM channels with the Prasar Bharti Act. FM91’ by STAR and Music Broadcast Pvt. began functioning in July 2001 in Bangalore. October 2001 witnessed the launch of the private FM channel Radio Mirchi of Bennett Coleman & Co. This gave private FM a second chance in India. who had to spend hours in the traffic. The afternoon slots were focused on offering programs that appealed to housewives. which gained popularity at that time. was ‘Radio Mid-Day’. private FM business had grown to Rs. Government then called for bids for FM license. The total revenue earned by Vividh Bharati and the Primary Channels. The Government. Another FM Radio channel. the car owners.97 core. Go FM and others. Radio Mirchi was initially launched in Ahmedabad and Indore and soon gained an edge over the other private FM Radio players due to its excellent program. By 1997-98. Radio City very soon achieved success in these cities and. Radio City. however. Red FM. and came up with the 10-year license deal. However. In 2000. Government refused to allow any foreign ownership in the sector. FM operators were allowed to take up time slots and program such as Times FM and Radio Mid Day gained popularity in Mumbai around the year. 930 million. decided to privatize FM broadcasts (July 1999). Prasar Bharati stopped private players from airing in 1998 and Times FM and Radio Mid-Day had to shut shop. The growing popularity of private FM channels resulted in erosion of revenues for AIR. the Union Government announced that it would allow private players to operate FM radio stations across the country. MBPL’s Mumbai and Lucknow stations were next in line of their operations. The channel’s programs targeted the car owners. Ltd. On the 6th of July1999. Karnataka. during 1995 . The target audience for this channel was.’s Times FM. There were many players like Radio Mirchi. in June 1998. therefore. (MBPL). The government issued license to broadcast in a city. But this move was not of much good to AIR.96 were around Rs 80. . in an attempt to help improve AIR’s revenues. registered high listeners’ ratings. Thus. which soon became the most popular Radio Channel.The first private FM station was launched in Chennai in 1977. The first private FM Radio station ‘ RADIO CITY.
Till 2004. which is a clear indication of the renewed attention this sector is receiving. radio became the 'most happening sector' in the media and entertainment business. Well-known media houses like Hindustan Times. Radio in its current scenario has entered the Phase 2 of the Radio Industry. while STAR Group showed interest in taking up a stake in one of the successful bidders. Rajasthan Patrika. Radio Mirchi's declaration of entering the capital market via an IPO. Sri Adhikari Brothers. has added fizz to the whole process. Meanwhile. radio was not a very significant player in the media industry. A year later in 2005. With 20 percent FDI being allowed in radio. Apart from the Phase II expansion. Some 100 players jumped into the foray. Foreign radio players like BBC Radio and Germany's Deutsche Welle have also come forward with their plans and more players were expected. Ministry of Information & Broadcasting has formulated a policy on expansion of FM radio broadcasting services through private agencies (Phase-II).5 per cent to touch the Rs 300 core mark in 2005. Adlabs Films. The government set the announcement of Phase II of FM radio policy in which bidding was done for 338 stations in 91 cities under the new revenue-sharing regime. Deccan Chronicle. BAG films. The concept of 'Radio Partner' caught everybody's attention. the FM radio industry also saw several new innovations in 2005. and other players like PCM Cement Concrete Pvt Ltd and Creamline Dairy Products Ltd. who have no experience in the media business showed interest in 'the next big thing’. Hindustan Times struck an alliance with Radio Virgin. Mid-Day. The advertising revenue of the radio sector grew at an impressive 44. The Government of India. followed by a second list comprising 14 names for financial bidding. Radio stations started entering into exclusive . Malayala Manorama. languishing under the heavy license-fee regime. Also a 20 percent FDI in the sector provided a much-needed financial support. the first by any Indian radio player. out of which 70 names were short-listed in the first list by I&B Ministry. foreign players expressed eagerness to have a share of the booming FM radio pie in India.13 Present Scenario Of Private Radio Fm In India Radio is a live medium.
The set up of new stations has already been started. Win FM. Ad labs have got licenses to broadcast their stations in 45 cites. . radio was not a significant player in the industry. and Red FM have got licenses. Future Scenario Of Private Radio FM Radio has entered in the Phase 2 and many new players have entered in the industry. all of who have been granted licenses over the past 3 to 4 years. They all targets the mass audience and so are considered as a general entertainment station and people are not able to differentiate between each of them. etc. exploiting future value of programming content. through a wide network of transmitters and broadcasting centers. Many new players have got licenses to broadcast in different cites. managing cost of operation in line with its business model. Synergy Media has got license s to broadcast in 17 cites.14 partnerships with Bollywood and aired new movie songs exclusively leading to the launch of the movies. there are 21 privately owned FM stations in 12 major cite. This industry in future will be concentrating on many things like focusing on mall and local traders. FM needs to grow from the current 21 stations to 300 stations in 100 cites. Radio Mirchi has also got licenses to broadcast their stations in 45 cites. Also many other existing players like Radio City. The formatting strategy in the present scenario is pretty much the same for all the private stations. To exploit the true potential of this sector. Due to heavy licensing fees before. Apart from AIR. which covers 91 percent of India’s area and reaches 99 percent of the population. making niche and differentiated programming a viable option. It was dominated by the state owned All India Radio (AIR).
held recently in Mumbai. February 18. The tagline of Radio Mirchi is "It's hot!"...Radio Mirchi believes premiumness can be achieved by charging more from the clients. It is owned by the Entertainment Network India Ltd (ENIL). Currently.15 Private Radio Players in the country Radio Mirchi 98."Mirchi" is Hindi for chili.3 FM Radio Mirchi () is a nationwide network of private FM radio stations in India. including the 6 metros of India and Radio Mirchi is the costliest station in India as they charge more than double of the competition. Radio Mirchi's biggest music awards night recognized and awarded some of the finest music . Radio Mirchi has a presence in more than 33 cities. the Grammy of India. which is one of the subsidiaries ofThe Times Group. . came together to cheer and applaud the winners who contributed to some of the outstanding songs of the year. was a musical night to remember. connoisseurs and veterans from the music industry. The best talents. 2010 (Sampurn Wire): The second Airtel Mirchi Music Awards 2009.
Ko ta. Chandigarh. The station has been criticized for multiple format changes and presenter lineup. and other music-related features. It broadcasts on 91. Ujjain and Valsad by year 2011. videos. songs. Radio City recently forayed into New Media in May 2008 with the launch of a new mega music portal .Online Radio Station which plays hits across genres including International. in Chennai on July 7th 2006 and in Vishakapatnam October 2007. 2001. English and regional songs.16 Radio City 91. 2006 . It launched with presenters such as Rohit Barker.Lucknow and New plays Hindi songs. Kanpur. Radio City Bangalore is India's first private FM radio station and was started on July 3. Darius Sunawala. Bhopal. in It 2004). Indipop and Sufi among others.1 (earlier 91. The Radio station currently plays a mix of Hindi and Kannada music. the station had been steadily losing popularity with the launch of newer stations in Bangalore.com that offers music related news.PlanetRadiocity. Patna. Jonzie Kurian and Suresh Venkat. Bangalore (started 2001). Jabalpur. Indore. . Over the years. Dehradun.1 Radio City is a FM radio station in India. Bollywood. It was launched in Hyderabad in March.0 in most cities) megahertz from Mumbai (where first in it was started Delhi. RadioCity has launched Fun Ka Antenna . Radio City is eager to launch its more stations in other big cities like Agra. Gwalior.
famous music composer's interviews.17 My Fm 94. Haryana. RJ choice of special song. 94. It has lined up a number of innovative activities including music based contests.3 MY FM goes all out to celebrate World Music Day 21st June is World Music Day and 94. Punjab. 94. Gujarat. Spread across the 7 states of Rajasthan. 94. to rejoice on the Music Day along with its listeners.3 MY FM is going all out to celebrate it across its 17 stations.3 MY FM is the radio station of Synergy Media Entertainment Limited. Launched after an extensive research. .3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. SMEL. Maharashtra. Madhya Pradesh and Chattisgarh.3 One of the most exciting and the fastest growing brands in the radio space.
Some local programme windows are also provided at these stations to give regional flavour to the listeners. short plays and interactive programmes. skits. 'JAIMALA'. These 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at all major and commercially vibrant cities covering 97% of the Indian population. play back singers. Eminent actors. Within no time it proved to be a popular channel of every household. The service provides entertainment for nearly 15 to 17 hours a day. Advertsing on Radio is not only cost effective . 'HAWA MAHAL'. 'SEHATNAMA'. but even a layman including young and old conveyed their best wishes to the soliders to keep up their morale. 'INSE MILIYE'. Mumbai and up-linked to the satellite.18 Vividh Bharti The popular Vividh Bharati Service of All India Radio was conceptualized to combat 'Radio Ceylon' in 1957.All these programmes are produced centrally at Vividh Bharati Service.. 'CHHAYA GEET' ETC. 'BHULE BISRE GEET'. &' HELLO FARMAISH'.. 'SARGAM KE SITARE'. lyricists. directors and music directors have found way to express their experience and opinion through the Vividh Bharati Platform . From time to time new programmes were introduced like 'BISCOPE KE BATEIN'. Some of the old popular programmes of Vividh Bharati are 'SANGEET SARITA'. renowned writers. In 1999 Vividh Bharati Service proved its success connecting Indian Soliders posted on remote border areas to their family members through a special programme entitled "Hello Kargil". 40 Vividh Bharati stations across the country down-linked these programmes through captive earth stations provided at each of these AIR stations. through which not only the family members of the soliders .Borivili. Commercials were extended to Primary channels including FM & Local Radio Stations in a phased manner. A special programme entitled "Ujaale Unki Yaadon Ke" takes the listeners into the world of nostalgia dipping into the memories of the artists of the yester years. 'CELLULOID KE SITARE'. are still distinctly recongnised by the listeners. It presents a mix of film music. With the advent of new technology the transmission of programmes gradually migrated from earlier medium wave transmission to high quality digital stereo FM.
19 to the advertisers but also has the potential to reach far flung areas where no other mass media has succeeded in making any tangible dent. .
BIG 92. spanning across 45 cities. but also to virgin markets that have never before experienced this medium of entertainment.7 FM has lined up a stunning array of RJ’s who will be the voice and personality of the Station. Hyderabad. Kolkata. Unique Auditorium Music Tests (AMT’s) have been conducted across all cities and over 1000 songs run past the sample audiences to verify both local flavor and city-connect. Key shows across BIG 92. BIG 92.catering to a good set of favorite tracks from across era’s. Bangalore and Mumbai. Most other Radio Stations in India have adopted the Contemporary Hit Radio format focusing only on the latest music versus the entire body of music people like.7 FM has undertaken extensive research and in-depth analysis of the likes and dislikes of the listeners before putting together its innovative programming mix.7 FM Stations will be hosted by local personalities like. BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45. Chennai. The Brand – It’s positioning and unique content to address the competitive nature of Radio and to ensure the Stations’ stand out from the clutter. In the first phase of its launches. BIG 92. 1000 towns and 50. derived post an extensive consumer research exercise. The Company is on its way to taking Radio as a medium of entertainment not only to the key metros. is expanding at sturdy speed and is poised to create history with its pan India presence.. thus giving listeners the music of their choice.000 villages to reach 200 million Indians across the length and breadth of the country.20 Company Profile History Of Big FM 92. Besides innovative and fresh content.7 FM set up Stations in the metros of Delhi.7 India’s No. 1 FM Network and the Radio initiative from Adlabs Films Ltd. The second phase of launches have taken BIG 92.7 FM’s music positioning is a distinct Hot Adult Contemporary format . since the launch of its first Station in September 2006. Vrajesh .
The transmitters have the capability of back up play time of four hours of music or pre-programmed content . hot swappable power supply and power amplifier with controller card redundancy. These celebrity-RJ’s interact with the listeners in the local language. Apart from the utilities and the music mix. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Superstar Asin for the Telegu & Tamil markets and Upendra for the Kannada market. but a Big Station as well. it is BIG FM’s endeavor to ensure its offerings ‘impact people’s lives positively’. The IP protocol technology being utilized for BIG 92. Rakesh & Pragya in Kolkata. Suno. To ensure the highest aspirational appeal and connect with its listeners. Sunao. as they share their emotions. Life Banao. be in financial or emotional. BIG FM has through several of its cause driven initiatives successfully collected funds and got listener’s support for people in need of help. Life Banao.7 FM has been sourced from AXIA.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. BIG 92. Infrastructure and licensing.7 FM will not just be a big brand. 400 crore dedicated to Transmission Equipment. With an investment of Rs. Maninee in Delhi. The overall manpower strength will stand at 1000 employees nationwide. adding to the aspirational appeal of the Station. on a daily basis. Sunao. BIG 92.7 FM has signed on none other than Abhishek Bachchan as the Brand Ambassador for the Hindi belt. the proposed network will be the largest ever. The Infrastructure BIG 92. Sekhar in Hyderabad and so on for the each city.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability.21 Hirjee in Mumbai. BIG 92. USA making this Station amongst the first to utilize such superior gear in Asia. BIG 92. Kiran in Bangalore. Dheena in Chennai. Another important content strategy of the Station is “Acknowledgement of local heroes in our Society”. Keeping with the tag line Suno.
Traffic and Billing software solutions for the media industry in North America and growing worldwide. has chosen WO Traffic for Radio.000 towns and 50. . BIG 92. the foundation for WO Traffic for Radio. WideOrbit. movie theaters. When installs are complete. the largest provider of Sales.7 BIG 92. radio stations. WideOrbit's Sales.7FM is positioning to capture the majority of the market share. and digital displays. Traffic and Billing software to be installed in each of its Radio Stations.7 FM. June 5.7 FM. cable networks.22 in case of any link failure.BIG 92. Delhi. The highlight of BIG FM 92. is installed in more stations and networks than any other available advertising software system.t New Delhi. India's Biggest Private FM Network and a subsidiary of Adlabs Films Ltd. WO Traffic. Traffic and Billing software to be installed in each of its Radio Stations. Radio has the highest and fastest growth in India today and BIG 92.7 FM makes waves in Radio. WideOrbit’s Sales.7 FM will be in 45 cities and reach approximately 1. has chosen WO Traffic for Radio.000 villages making the proposed network the largest ever in India. is currently implemented by more than 760 television stations. utilizing WideOrbit BIG 92. BIG FM 92. mobile. India’s Biggest Private FM Network and a subsidiary of Adlabs Films Ltd.7 will be a web-based Media Monitoring Center (MMC) at Mumbai to monitor all the 45 stations live and provide round-the-clock hands on solutions and technical support. 2007 /India PRwire/ -.
BIG FM was impressed with the fact that WideOrbit has operated a customer support and quality assurance office out of Chennai for the past 3 years. This allows for WideOrbit customers in India to receive immediate help with questions and receive the same quality of service WideOrbit prides itself on in the US. Implementation and training have been smooth and successful. WideOrbit will be attending the FM Radio Expo at the Bombay Exhibition Center in Mumbai from 7-9 June. WideOrbit’s system by far made the most sense. “The more homework a company does before choosing its Sales.” says Soumen Choudhury. Chief Technical Officer.” states Eric Mathewson. . Please visit us at booth E13. That’s one of several reasons we have risen to become the largest provider of advertising software in the US and the value of choosing WideOrbit is becoming evident worldwide as highly respected companies. BIG 92. We are pleased to have partnered with WideOrbit.23 BIG FM recognizes WO Traffic for Radio as the premier product that can meet their high standards and accomplish their needs with their flagship BIG FM stations and as they add future frequencies. Traffic and Billing software. choose our product. the more WideOrbit is the product of choice. Their one system provides us with the information we need to continue to grow this network and those we intend to add in the future.7 FM. “We looked at solutions offered by companies in both Europe and the US. In addition to the quality of WO Traffic for Radio. such as BIG FM. CEO of WideOrbit.
Ltd. Suno. For further information. Infrastructure and licensing.big927fm. . The Company plans to take FM radio as a medium of entertainment not only to the key metros. Life Banao.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability. In addition to the utilities. but also to virgin markets that have never before experienced this medium of entertainment.7 FM is the next BIG thing on Radio.com or sms to 5454. the proposed network will be the largest ever. Big is beautiful! BIG is better! And now its here!! BIG 92. 1000 towns and 50.24 About Big FM The BIG Logo BIG 92. The RJ’s have been selected after a careful and selective nationwide hunt.000 villages to reach 200 million Indians across the length and breadth of the country. The Station is poised to create history with it’s pan India presence. With an investment of Rs. hot swappable power supply and power amplifier with controller card redundancy. the Station has a stunning array of RJ’s who will be the voice and personality of the channel. 400 crore dedicated to Transmission Equipment. BIG 92. spanning across 45 cities.7 FM is part of Adlabs Films. log onto www. Sunao. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. BIG 92.7 FM.
WO Traffic also offers revolutionary. inventory and yield management tools. Denver and London. Sales and Billing software in North America and is growing rapidly globally. Meredith Corporation. Madison Square Garden. Gannett. cable interconnects. mobile video. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups. and Qualcomm/MediaFlo. The New York Times. WideOrbit manages the advertising sales process for television stations. and tracks market history and conditions to help clients make the most appropriate pricing decisions. Scripps Television Group.25 About WideOrbit WideOrbit is the leading Traffic. Transit TV. Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. . The company's core WO Traffic software is a scalable. cable networks. Seattle. Telemundo. England. WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. WideOrbit’s client list includes: Hearst-Argyle Television. radio stations. WideOrbit was founded in 1999 and has offices in San Francisco. NBC. movie theatres and digital display networks. modern. patent pending.
The company was incorporated in 2006 and is based in Mumbai. mobile gaming. Anil Arjun Senior Vice President . and Internet and mobile portals. Reliance BIG Entertainment Private Limited. It also operates movie studios. FM radio stations.com. film entertainment. The company provides music.26 Company Overview Of Big FM Reliance BIG Entertainment Private Limited engages in net and new media. Reliance BIG Entertainment Private Limited has strategic alliances with Super Cassettes Industries Ltd. Key Executives: Mr. India. and Hungama Mobile. Rajesh Sawhney President Mr. and TV broadcasting services. as well as offers online gaming. and theme parks. Bigadda. as well as user-generated content. and home videos. sports. The company produces movies and animation films. a social networking platform for Web and mobile.
will provide the digital footprint for Reliance Big Music's catalogue across telecom service providers. comprising all telecom carriers in India and 37 other countries. engaged in the media and entertainment space to synergise benefits emanating through co-promotions. Internet. BIG is the entertainment brand of Reliance Anil Dhirubhai Ambani Group that straddles across Film Entertainment. joint promotions and 360 degrees marketing initiatives for the film. through Hungama Mobile. Internet & New Media and Broadcasting . The strategic alliance would comprise all formats and media. T-Series. and Hungama Mobile to Distribute the Current Titles in the Big Music Catalogue and Future Titles in Reliance Big Entertainment Reliance BIG Entertainment Private Limited has tied up with Super Cassettes Industries Ltd. Slated for release in third quarter of 2009.KITES BIG Pictures has acquired worldwide marketing and distribution rights of Filmcraft's movie-KITES. mobile and digital formats. BIG Pictures Acquires Worldwide Marketing and Distribution Rights of Filmcraft's Movie . branding. and Hungama Mobile to distribute the current titles in the BIG Music catalogue and future titles in Reliance Big Entertainment. to take its music to consumers all over the world. Under the agreement. such as radio & television. Reliance BIG Entertainment Private Limited Ties Up with Super Cassettes Industries Ltd.27 Key Development For Reliance Big Entertainment Private Ltd. IPTV and mobile networks. which will leverage the strengths of all of its Group companies. it is targeted at both Indian and the world markets. The company looks forward to leveraging the fantastic network built by Hungama Mobile & T-Series. These catalogue will be available for downloads on Hungama's digital distribution network. The film will be marketed and distributed worldwide by Reliance Big Entertainment. KITES is the biggest Indian film ever made.
. superior technology. The boxed version is designed to reinforce the idea of BIG. So that it defies all paradigms. The desired vision for brand BIG is to be India’s premium entertainment brand both in and out of home in this fast changing. increasingly connected world. wide range of world class offerings and best in class services. The strength comes from innovation and resolve to be the leading home entertainment and infotainment platform in the country. A sign of assurance. Simplicity is essential for connecting with the wide audience of BIG. It is supported by the Reliance heritage. It symbolizes the honest and dependable character of the BIG brand.28 The bold typeface of the BIG logo is a reflection of it’s strength and simplicity.
BIG believes in being light-hearted and doesn’t take itself too seriously. It’s fun-loving nature and light-heartedness rubs off on its consumers and spills over in to all its different ventures. Because of its constant innovations and experiments. It has got various modes through which it delivers entertainment. BIG always has something new to say. BIG is not unidimensional. BIG is infectious. BIG realizes that its consumer’s life style is constantly changing and hence it innovates to continuously evolve and keep up with the changing times. BIG is trendy. It brims with excitement and enthusiasm. BIG is refreshing. .29 The Big Personality BIG is fun-loving.
BIG innovates constantly. Reliance Big Entertainment has evolved out of the group’s vision of meeting young India's aspirations and assuming a leadership position in communications. broadcast and retail services and platforms for distribution. BIG aims to provide complete entertainment to individuals or groups across all ages. cutting-edge content. To this effect. Reliance Big Entertainment is geared to create a significant presence in businesses across various vectors of content. so that it is always fresh and engaging to its consumers. It is at the cross roads of an exciting phase that will shape its cultural and social framework forever. Reliance Big Entertainment: India is standing on the threshold of an experience and entertainment economy. BIG brims with an unrestrained enthusiasm and meets all its goals with an unbridled passion and energy. internet. media and entertainment. The company strives to create converged services and platforms for masses to access innovative. It experiments fearlessly and continuously offers its consumers new experiences. BIG has set high standards for itself and it constantly endeavors to meet them. BIG is engaging. BIG is continuously transforming the face of the entertainment industry across the country. it adopts a multitude of formats and devices and is able to reach its consumers. Whether it is pioneering multiplexes or revolutionizing the gaming industry. BIG is vibrant. both inside and outside their homes. through its world class technology.30 The Big Values BIG is multi-facetted. BIG is about world-class. Key content initiatives include .
To address the competitive nature of radio as a medium and to ensure the station stands out from the clutter.7 FM all across the country. Big 92. Big 92. spanning across 45 cities. "We have a lot going for us. music.7 FM Big 92. movies. but it will be our unique content that will set us apart.7 FM promises not only to entertain but to inform and empower the listener with "utilities" that one may take for granted.000 towns and 50. Every medium of entertainment relies on its 'content' to get its target audience attracted to it. amongst others.7 FM aims to honour the deserving common man who works relentlessly and voluntarily for the betterment of society. but also to virgin markets that have never before experienced radio as a medium of entertainment.000 villages and reaching 200 million Indians across the length and breadth of the country. The station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimise the listeners' time management and health. 1.7 FM has undertaken extensive research and in-depth analysis of the likes and dislikes of its listeners before putting together its innovative programmes. says. Manav Dhanda. In a nutshell. Extensive research in region-wise psychographics has helped us construct original and relevant matter that will appeal to the varying emotional make-up of .7 FM aims to give the largest coverage by any private radio channel in the country. The station will talk to every third urban Indian and one in every eight rural Indians. DTH and user-generated content. Big 92. every fifth Indian will now listen to the same frequency 92. broadcast. Big 92. The company plans to take radio as a medium of entertainment not only to the key metros. animation.7 FM is poised to create history with its pan-India presence. Big 92.7 FM.31 production and strategic collaboration in areas such as gaming. National Programming Head. Big 92. Another important content strategy of the station is 'Acknowledgement of Local Heroes in our Society'. And for the record.
The radio station will boast of outdoor broadcasting vans which will be stationed across the cities to broadcast listeners' opinions and comments on various topics. It is our endeavour to ensure we have a station that has relevance to the listener and is also high on aspiration.7 FM will be the largest ever. based on these findings. "The importance of such findings cannot be stressed enough as our research has given us vital facts about this nation's people and are utilising this information to the hilt in order to deliver a fine product. we don't want to restrict our audience to only the existing listener population. National Creative Director. but want to attract the nonlistener and that is what we have worked towards. Big 92. making this station amongst the first to utilise such superior gear in Asia. 40 per cent of which will be exclusively heard only on Big 92. At the end of the day. The overall manpower strength will stand at 1.000 songs run past the sample audiences to verify both local flavour and the city-connect. With an investment of Rs 400 crore dedicated to transmission equipment. adds. infrastructure and licensing. the proposed network for Big 92. The IP protocol technology being utilised for Big 92.32 the audiences across the nation." Vishal Mull. the station will air tunes. The music played will span eras and genres so that it appeals to all. We are doing away with irrelevant information that does not prove useful to our listeners.500 employees nationwide.7 FM has been sourced from AXIA.7 FM. Big FM will invest over Rs 40 crore in the first year itself. It was observed that most cities played songs that were 'perceived' as favourites but in actual fact were not so! Hence. ." Auditorium Music Tests (ATMs) have been conducted across all cities and over 1. US.7 FM.
Generic competition: A company sees its competitor as all companies that compete for the same consumer rupees. Form competition: A company sees its competitors as all companies manufacturing products that supply the same service. COMPETITION Brand Industry Form Generic Brand competition: Brand Company sees its competition as other companies offering similar products and services to the same customers at similar prices. . Industry competition: A company sees its competitions as all companies making the same product or class of product.33 Key Player (Competitors): “Market without competitor is just like body without heart” “Competition includes all the actual and potential rival offering and substitutes that a buyer might consider" There are 4 levels of competition based on the degree of product substitutability.
2001. and hasn't looked back ever since.4) . 2006.3) The new wave of private FM radio which started in 1999 prompted the group to make a foray in FM where the group decided to apply as a serious contender in the second round of license allotment by the Government.3) Company was incorporated under the name of "Entertainment Network (India) Limited" pursuant to a Certificate of Incorporation No. Competitors of Big Fm are as follows: Player Adlabs South Asia/Kal Radio ENIL Radio City Dainik Bhaskar Bag Films Zee/Century Thanthi/Today/Midday HT/Positive/Raj Pat Red FM Total Stations 44 40 32 20 17 10 8 7 4 3 Of the top 13 towns (A + and A Category) 8 9 13 11 4 0 0 1/3/7 40/1 3 1) ENIL: Radio Mirchi (98.7 FM. 6 years ago. 2) Radio City: 91. The first station was launched in Jaipur on 28th May.. Radio City Bangalore is India's first private FM radio station and was started on July 3.1 Radio City pioneered private FM in India to offer premium quality radio entertainment to every listener. 3) Dainik Bhaskar: My Fm (94.34 In context of BIG 92. 11-120516 dated June 24. The first station of radio broadcasting was launced in Indore in October 2001. 4) Bag films: Radio Dhamaal (106. 1999 issued by the Registrar of Companies. it has very strong brand image in the market. Maharashtra.
35 BAG Films & Media Ltd has launched its Radio Station ‘Radio Dhamaal’ in Ranchi on the Jharkhand Day i. developed and operated by the Prasar Bharati Broadcasting Corporation of India. It was launched in 2002. 2007. . and Kolkata. However. Delhi. the programming is now 100% exclusively Hindi. 6) All India radio: Prasar Bharati Broadcasting Corporation of India A national service planned.e. November 15. educate and entertain the masses. The operations of All India Radio began formally in 1936. as a government organisation. Recent RAM survey shows that Red FM is now rated the #1 radio station in Mumbai. with stations broadcasting at 93. playing a mix of Hindi and English songs.5 megahertz in the cities of Mumbai. Sound broadcasting started in India in 1927 with the proliferation of private radio clubs.5) Red FM is an Indian FM radio brand. with clear objectives to inform. 5) Indian FM: Red fm (93.
Surat. Asansol. Vadodara. Bikaner. Srinagar. Ranchi. Udaipur. Ajmer.36 The Network North 20 cities Chandigarh. Hyderabad. Bareily. Mangalore. New Delhi East 7 cities Guwahati. Jammu. Indore. Bangalore. Aligarh. Rourkela. Jodhpur. Vishakhapatman. Kota. Mumbai South 9 cities Pondicherry. Chennai. Hissar. Patiala. Rajkot. Gwalior. Jhansi. Amritsar. Allahabad. Sholapur. Bhopal. Jamshedpur. Tirupathi. Kanpur. Mysore . Thurivananthapuram. Agra. Jalandhar. Bhubaneshwar. Shimla. Kolkata West 9 cities Panaji.
. it is the highest reached station. 1 choice of listeners in Bangalore across all parameters .7 FM is the No. Thus its listeners comprise the higher socio economic class of the country having higher disposable income. In Mumbai. It has managed prestigious events such as 'ITA 7th Annual Indian Television Academy Awards'. It has a first mover advantage in many of these cities. it is the No. SEC ABC listeners. This experience of managing high profile events would help it in capturing a larger pie of the expected growth in this industry. As per figures released BIG 92. In Delhi and Mumbai. share and TARP. This helps ‘BIG FM’ (Adlabs Films Ltd radio station) to secure broadcasting rights of the music of leading films for up to two weeks after the initial release of the music. BIG FM has been able to attract listeners everywhere and be the market leader as it has been able to customize its content to local tastes. 2 station among 12-34 year old. BIG FM has developed good relationships with the film industry in India helping it to have innovative and creative content. while in Delhi.37 BIG FM: SWOT Analysis Strengths:Presence in major cities: BIG FM operates 8 radio stations Of the top 13 towns (A + and A Category) and total 45 stations all over India.including reach. High listenership: BIG FM’S programming focus in radio is on contemporary film music shows and celebrity interviews. Inspite of being present in diverse regions of India. This helps BIG FM to garner higher advertisement revenues. Good experience in event management: BIG FM has a presence in the event management business through its arm ‘360 Degrees’. .
Most of them play popular film and pop music and very few cater to the niche audience. This makes them totally dependent on advertisement revenues for survival. High music royalties: BIG FM has to pay a high amount of royalty to the music companies for the music content procured from them. license fees have to be paid upfront for operating FM radio stations. In the OOH business. hurting its bottomline. Capital intensive business: The OOH business and even the radio business require huge investments upfront and the revenues start flowing in gradually. upfront payment has to be made for acquiring the advertising rights for multiple years. Lack of differentiation between different FM radio stations: The content played on different FM radio stations is very similar in nature.38 Weaknesses:No subscription revenues in radio: FM radio stations are offered free to air and do not receive any subscription revenues. Similarly. Thus BIG FM needs a lot of capital to fund its growth plans. . This increases the operating expenses of its radio business. Listeners frequently switch between stations leading to listenership fragmentation.
BIG FM by virtue of being the leading player in this segment would be a prime beneficiary of this growth. .39 Opportunities:Benefit from the robust growth in the FM radio industry: The radio industry recorded a growth of nearly 58% in 2006. desire for more brand visibility and the increase in pageants. the OOH industry is expected to grow at a CAGR of 13% from Rs 11 bn in 2006 to Rs 17. events and concerts have thrown open a huge market for event organizers like BIG FM. robust growth of the Indian economy would drive this growth. Infrastructure development in the form of highways. Benefit from the robust growth in the OOH industry: As per the FICCI PwC report. the live entertainment industry is expected to grow from Rs 9.4 bn m in 2006 to Rs 18 bn in 2010. Increase in corporate sector’s profitability. The size of the radio industry is projected to increase at a CAGR of 28% from Rs 5 bn in 2006 to Rs 17 bn by 2011 as per the FICCI PwC report on the Indian entertainment and media sector. corporatisation of the Indian film industry and government regulation is driving the growth of the FM radio industry. Robust growth of the Indian economy. expressways. airports. The share of radio in the total advertising industry increased from 2. BIG FM would be a major beneficiary of this robust growth. favorable demographics.4% to 3.1% during the same year. increase in commuting time.5 bn in 2010. Benefit from the robust growth in the live entertainment industry: As per the FICCI PwC report.
. Any delay in the rollout of infrastructure would adversely affect the growth of the OOH business. Adlabs’s major competitors ENIL.40 Threats:Economic downturn: The radio and the OOH business of BIG FM garner revenues from advertisements. Radio city and Dainik Bhaskar are all well funded. Loss of listenership in radio business: BIG FM derives high advertisement revenues in its radio business due to the high listenership ratings of its radio stations. South Asia. Most of them have the right programming strategies in place. Thus any potential slowdown in India’s economy would adversely affect BIG FM. Advertising is a discretionary expenditure and is the first one to be pruned in case of an economic slowdown. Intense competition in the radio business: The FM radio business is extremely competitive. Any drop in these ratings would adversely affect its revenues. Slow rollout of infrastructure: The growth of the OOH business depends on the speed in the rollout of the infrastructure in India. The live entertainment business would also be adversely affected in case of an economic downturn as disposable incomes would reduce. affecting people’s ability to spend on entertainment.
Surat: Station Head Sales Department Programming Department Marketing Department I. Department Sales Manager Finance Department I.T.7 F.41 Organizational Structure of BIG 92.T.J’s Sound Engineer . Executive Programming Head Marketing Head Financial Head Copy Writer R.M.
Tapan Mahadevia 2 .J. Devang Rawal 5 .7 F. Gaurav Jain 3 .Station Head : Mr. Surat 14 employees are there includes: 1 .Marketing Head Mr.Sales Manager: Mr.42 In BIG 92.Sound Engineer Mr. Setu R. Abhishek Tiwari Mr.J’S R. Jatan Thakur Mr.Programming Head: Sweety Jain Arora 4 – Senior Producer Mr. Chirag Lalluvadiya .Finance Head Mr.R. Apurva Pathak 3 .M. Dipen Singh Chawla 5 . Mihir 4 .J.
43 BIG 92. Bangalore and Mumbai. Since the launch of its first Station in September 2006. BIG 92. In short.7 FM will have the largest coverage from any private radio channel in the country In the first phase of its launches. .7 FM set up Stations in the metros of Delhi. India’s No. Kolkata. is expanding at sturdy speed and is poised to create history with its pan India presence. The Company is on its way to taking Radio as a medium of entertainment not only to the key metros. 1000 towns and 50. spanning across 45 cities. but also to virgin markets that have never before experienced this medium of entertainment.7 FM has the capacity to touch every fifth Indian across the country – every third urban Indian and one in every eight Indian in the rural areas.000 villages to reach 200 million Indians across the length and breadth of the country. BIG 92.7 FM. Chennai. The second phase of launches have taken BIG 92. BIG 92. 1 FM Network and the Radio initiative from Adlabs Films Ltd. Hyderabad.7 FM to several tier II towns at the end of which the total count will be taken to 45.
Mission . event management and out-ofhome media.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles.44 Vision Our vision is to be a leading city-centric-media company by delivering unique audiences through media vehicles like FM radio. What adds to BIG 92.
BIG 92. and Upendra for the Kannada market.45 With its mission of impacting its listeners’ lives positively’.Superstars Abhishek Bachchan for the Hindi belt. Asin for the Telegu and Tamil markets. and applauding the work and achievements of local heroes through its continuous initiatives.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors . .
. Then Contents are being added to a particular according to it Scripts Supportive programs etc are being planned. The basic few steps to create a particular thing on Radio are: Concept of particular is gathered according to particular day or festival or even many time according to current surrounding of listener programmes are prepared. Even songs played on BIG FM are also abide by the Strategies form by Head Office at Mumbai. For each and every single day BIG FM have to answer head office at Mumbai. And Whole Operation thing is Control by Content and Communication Head Who is also known as programming Head. Each and every thing played on Radio by BIG FM needs full proof reason and logic which is necessary to be approved from Head Office which is there in Mumbai.46 Operationa l Department Regarding Operation in BIG FM. Each person engage in operation department is abide by many things on each and every step they have to take care about many things and has to create a perfect show.
J’s Seema Rajput Setu .47 Following is a Schedule of Shows observed in BIG FM 12:00 to 02:00 Time 06:00 04:00 to 2:00 to 07:00 to 06:00 04:00 07:00 to 06:00 to 09:00 12:00 9:00 to 12:00 Rahul Airtel Programmes Show Saher (telecast from Bombay only) Big Star Ka Zamana Hit Gaana From Every Zamana Laughter Morning Big Top 30 Namak Ishq Ka Mihir R.
ii. iii.J’s also have to look up a lot of technical things like R. 2) Monitor Shows Saving the Recording 3) Monitor Shows profile of particular R. Etc Even R.J according to it only sound of R.48 Most important technical things used in operation process are many in which some are : i.J’s are operating i. . 4) And 4th individual PC is for doing local work where different things are done like SMS module is Control. Console 4 Pc’s in which one is individual and three monitors are connected where 1) Monitor Consisting of Schedule . Server Console Some Software like Negzen audio Control and power Bull.J is set. ii. etc. Surfing is done.
49 Console: After server is another technical thing which is quit costly is console only this is an instrument through which only broadcast of particular show is possible. In BIG F. As console can be said as heart of broadcasting.M. there are two consoles one is there in ON Air studio and the another one is there in Back Up studio .
to give good quality of sound with great effect. .M. There are nearly 10 mics in BIG F.50 Mic : This is a mic which cost nearly Rs. 2 lacs and this are used in BIG F.M.
.51 Speakers: This is Speaker which is link with mic and consol and this nearly costs 1.M.5 lacs and this type of 6 speakers are there with BIG F.
Logic Positive Humorous Surprising Elements Convey message to target group and society. So finally operational department consisting of Programming Head.M.52 Copy Writing Copy writing is conceive the concept which meets oriental needs and is basically Sales Oriented. iii. Station. ii. Copy Writer and Sound Engineer. iv. vi. R. . As Sound Engineer is a person helping all the people working in operational department with operating all the technical things needed to make a simple advertisement or show work on radio. Even advertisement played on radio are also written firstly by copy writer only promos played on radio are structured by copy writer to make it a perfect thing what a client demanding from F.J. v. To conceive a particular concept things are taken into consideration i.’s.
is describe then the first word will be only best manage layout. Music Policy: .7F. where in 1st studio On Air shows are conducted.M. As here we observed that there are total three studio in BIG F.M.53 PLANT LAYOUT When layout of BIG 92.M. in 2nd studio Back up work is done where prerecording of program is done and in 3rd studio promos are being recorded. As in BIG F. every things are easily available and type of layout is PROCESS LOYOUT.
’s should be reasonable they have to give reason for their each and every things played on air through BIG F. News or any hurting or disturbing things: Even any kind of news and hurting things which can disturb particular person is also need to be avoid here in BIG F. Jitendra Dhamecha R.J.M. because private stations are started with the view of providing joy and entertainment to the people and not making feel them bad.’s : R. particular programming head and R.54 It is frequently observed that in BIG F. Punjabi. Apurva Pathak Information Technology Executive : Mr. or any or kind of such songs are being played even here on this F.M. And people associated with this department are: Programming Head : Ms. Mihir .M.J. Sweety Jain Arora Copy Writer : Mr. they need to maintain some music policy which is designed at Mumbai head office only. no English.J.M.M.7 F. For any thing to be played on BIG 92. Setu R.J.M. channel no kind of music demand program is being heard as in BIG F.
. Each and every thing from Recruitment to Retirement are Control by Head Office at Mumbai only.55 Human Resource Department There is a famous saying for Reliance group. Then also some things which are observed at BIG F. Where ever new station get started for recruitment and selection process team of Human Resource Department from Mumbai is being called and they are the only who are conducting the process of recruitment and selection. recruiting one employee. then many a times through p recruitment consulting agency good and efficient employees are being found.M. Here it is a thought that who so ever employee is there must be a master for his particular work. Recruitment and Selection: Generally leaving operational department for all other department who so ever employees are being selected must have to be with Masters Degree. giving salary for two employees and taking work of three employee. This is the first most important thing to be concern for a job with BIG F. are: Sources of Recruitment: Generally when employees are required then many a times advertisements are given in news papers.M.
’s kind of test is taken by expert R.J.’s only. is being checked with some shot of test which helps to measure the speaking pattern and presence of mind of candidate. 4) Tests: For whatever respective job candidate has applied according to it only tests are being conduct as per example: for R. Then if a candidate has applied for Marketing . 2) Application Check: After collecting the application from the respondents it is being checked which candidates are eligible. etc.J.56 Process of Selection: 1) Collection of Applications 2) Application Check 3) General Interview 4) Tests 5) Performance are measure 6) Personal interview 7) Final Call 8) 1) Collection of Applications: Firstly after disclosing the requirement for employee in market response applications are being collected. where their ability to become a R. 3) General Interview: Then selected candidates are being called for general interview where their general introduction is being taken here only it is being found that the candidate is good or not can work for firm or not. whose application is quite impressive.J.
5) Measuring the Performance: Then performance of the candidate is being measure here after conducting the tests and who show are best are being called for next stage. holiday.57 the test taken would be to measure his skill of getting as many costumer as he can so here convincing power of candidate is being checked and even group discussion is also one part of this tests. etc.R person from Mumbai and here only finalization is being done that is candidate is selected or not and here only negotiation of pay is also done. 6) Personal Interview: Then best candidates are being selected and called for personal interview with H. . rules and regulation. 7) Final Call: And finally candidate is given offer letter and contract which consist the details regarding pay.
J.a. (Accrual @ 2.J.’s only because other employee selected are all ready best in their particular field then also if require training the they are provided with the training in their practical work only.J.ing.’s are arrange for 2 months in Mumbai only there in Mumbai expert R.5 days each month) + 10 days declared holiday + 2 optional holidays Availing Leave + Maternity Leave (As per Act) HOD approval for leave to be forwarded to HR via e-mail Approval at least 15 days prior to going on leave in excess of 5 days Leave Accumulation Intervening WO & HOL will not be counted when calculating leave availed Max of 50% leave earned in a year or max 10 days (whichever is lower) can be carried forward Leave Encashment Maximum 60 days leave balance can be accumulated No provision for encashment of leave PAY ROLL . LEAVE POLICY Leave Policy Combined leave of 30 days p.’s are being called from different country who are world famous and best with their work of R.58 TRAINING Generally when it comes to training then the only trainee are R.J. And training for R.
Leave done at Regional level Regional HR to send consolidated report to Step II Corporate by 20th of every month Attendance format sent to Corp Finance for validation The First Cut salary is sent to Regional HR for inputs and corrections On confirmation Finance processes salary Some extra given to employee for work purpose: .59 Step I Attendance register to be maintained at the station Station to send the attendance report in the prescribed format to Regional HR Validation of Absent. LWP.
any other supporting. 1500/max III Tier) & Train Bus (AC OBV / Taxi E5 below III Tier) / Auto-rickshaw Appraisal Process: . 2000/max Rs. 250/day Rs. 250/day OBV / AC Taxi E6 to E8 (AC GH / Rs. 500/per day Rs. as required Even for business travel many relaxations are also provided in fairs: Grade Mode Travel Train II Tier) Train of Accommodation Boarding Local Conveyance E9 (AC GH / Rs. 1500/max GH / Rs. hotel bills.60 Process for Business Travel: Pre Travel Approval in Travel Requisition Form All travel claims to be submitted within 7 days of completion of travel Travel Claims must be submitted along with original ticket.
or any or kind of such songs are being played even here on this F. they need to maintain some music policy which is designed at Mumbai head office only.M. ECM Functional Heads & Regional Head for Approval Adherence Scores shared with team by functional heads. channel no kind of music demand program is being heard as in BIG F. no English.M. Punjabi.61 Step I Business Goals are mutually signed off by Business Manager and Associate before the beginning of the quarter Associate sends self appraisal to Business Manager 15 days prior to the date of submission Appraisal is signed off mutually by BM & associate Station Heads to ensure adherence to station bell curve Step II Appraisals are sent to Regional HR Appraisal meetings conducted to share the discrepancies with Station Heads and Functional Heads Rationalisation done and sent to Regional Head for Approval Step III Rationalised scores sent to Corp HR Normalisation done at Corp by HR and ECM Functional Heads Score shared with Regional HR Rationalised Scores sent to Corp HR. . Appraisal Forms Forced Distribution Matrix It is frequently observed that in BIG F.M.
.J.M. particular programming head and R. \ And people associated with this department are: Programming Head : Ms. Setu R. Mihir What Is Sales A sale is the pinnacle activity involved in the selling products or services in return for money or other compensation. Jitendra Dhamecha R.7 F.62 News or any hurting or disturbing things: Even any kind of news and hurting things which can disturb particular person is also need to be avoid here in BIG F.J.J. Apurva Pathak Information Technology Executive : Mr.M. because private stations are started with the view of providing joy and entertainment to the people and not making feel them bad. Sweety Jain Arora Copy Writer : Mr.’s should be reasonable they have to give reason for their each and every things played on air through BIG F. For any thing to be played on BIG 92. It is an act of completion of a commercial activity.J.M.’s : R.
g. though a party to the sale.63 The seller .completes a sale in response to an acquisition or to an appropriation or to a request. a seller agrees upon a price at which he willingly parts with ownership of or any claim upon the item.the provider of the goods or services . lower purchase price.g. marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e. money back) or the inclusion of additional value-added material (e. Sales promotions are used by a wide range of organizations in both the consumer and business markets. something more for the same price). What Is Sales Promotion? Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. though the frequency and spending levels are much greater for consumer products marketers. As a reward. There follows the passing of title (property or ownership) in the item.. does not execute the sale. and the application and due settlement of a price. The purchaser.. the obligation for which arises due to the seller's requirement to pass ownership. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price. Ideally. . only the seller does that. the sale remains valid and gives rise to an obligation to pay.
companies offer their products at discounted rates. • Reduced Rates .Distribution of free samples Advantages of Sales Promotion .Importance to Consumers is probably the fastest and best way through which manufacturers can push consumers to try a product. Besides advertising and personal selling. there are 3 modes of Sales Promotion • • • Consumer oriented Sales force oriented Retailer oriented • Increased Buying Confidence . all other activities undertaken to promote a product can be classified under sales promotion! According to the Institute of Sales Promotion." Almost every Company uses Sales Promotion techniques at some stage of the product life cycle since sales promotion techniques provide a strong incentive to BUY! Generally. normally but not exclusively within a defined time period. "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective manner by adding value to a product or service either to intermediaries or end users.64 The Concept Behind Sales Promotion The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest. consumers become more confident about buying a new product. Consumers like to make use of such occasions to buy larger quantities of such products. . trial or purchase of a product by the end user or other intermediaries in between. Once satisfied with the quality of the sample product.During promotional campaigns.
if you sell two for $1. in the United Kingdom.e.Producers have direct to capture new markets. Here are some examples of popular sales promotions activities: (a) Buy-One-Get-One-Free (BOGOF) .Sales Promotion campaigns enable manufacturers Controlled Expenses & Measurable Results . Some of the commonly used Sales Promotion tools include • Free Samples. Tie In Promotion. For example if a loaf of bread is priced at $1. control over sales promotion campaigns and this enable them to make sure that there are no undue wastages in the process! • Increased Sales . This is known as a PREMIUM sales promotion tactic.Websites and mobile phones that support a sales promotion. you are still in profit .which is an example of a self-liquidating promotion. Sales promotion is any initiative undertaken by an organisation to promote an increase in sales. There are many examples of CRM. games and contests. Advantages for the Sales Force • Sales promotion campaigns makes the job of the sales team much easier. Sales promotions are varied.Sales promotion techniques have favourable effect on the sales of products. For example. Coupons. Cash Refund offers. Companies enjoy increased demands for their products while such campaigns are running. usage or trial of a product or service (i. Free Trials. and cost 10 cents to manufacture. initiatives that are not covered by the other elements of the marketing communications or promotions mix).especially if there is a corresponding increase in sales. Lucky draws.65 Advantages for Producers and Manufacturers • • Entering New Markets . (c) New media . (b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!). Thanks to the offers and sales. from banks to supermarkets. Point of Purchase Displays etc. Nestle printed individual codes on KIT-KAT . Often they are original and creative. customers are positively inclined towards buying a particular product.
g. Once the card was full the consumer was given a free sandwich. 0% finance over 3 years on selected vehicles.66 packaging. (i) Vouchers and coupons.g. and on packs. . or additional destinations are announced. sales promotion leaflets and other materials (such as T-shirts). For example fast food restaurants often run sales promotions where toys.for example. whereby a consumer would enter the code into a dynamic website to see if they had won a prize. (l) Finance deals . sampling) e. and the less well off farmers and producers. Many of the examples above are focused upon consumers. tasting of food and drink at sampling points in supermarkets. point-of-sale materials and product demonstrations. (k) Cause-related and fair-trade products that raise money for charities. Budget airline such as EasyJet and Ryanair. (g) Joint promotions between brands owned by a company. relating to a specific movie release. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets. (f) Discounted prices e.g. in newspapers. These are known as Trade Sales Promotions. magazines. often seen in newspapers and magazines. Examples here might include joint promotions between a manufacturer and a distributor. Don't forget that promotions can be aimed at wholesales and distributors as well. are given away with promoted meals. Consumers could also text codes via their mobile phones to the same effect. and incentives for distributor sales people and their retail clients. (h) Free samples (aka. (d) Merchandising additions such as dump bins. or with another company's brands. in high streets and at petrol stations (by a promotions team). (e) Free gifts e. on The Internet. Subway gave away a card with six spaces for stickers with each sandwich purchase. on the TV and radio. on packs. are becoming more popular. e-mail their customers with the latest low-price deals once new flights are released. (j) Competitions and prize draws.
Competitions. newspaper or mail. Somehow. One needs to carry one's sales team along to ensure that it becomes a success. There . easiest and probably quickest way to get a buyer's attention. it seems to stand out in shop shelves.67 Tools Of Sales Promotion: Sales promotion tools can be varied. in order to motivate the sales team. she'll do it! Yet another way to keep the consumer coming back for more would be to start a loyalty rewards program. If you offer a free ice-cream to a consumer when all she needs to do is cut out a coupon from the newspaper and present it at the store. Let's take consumer-oriented sales promotions first. Since the sales function is the most important functioning of any marketing activity. they have one common goal: to increase sales. Towards this end. there could be an offer of one pack free on every pack you buy. Who can resist getting anything free? Also through the same mode. because he thinks he's saving by doing so. Or. the sales team and the trade. you can get coupons to the consumer. Of course. Having a sales promotion program in place is not enough. too is a great incentive as far as the consumer is concerned. arouse interest and involvement. These can be a price-off which is the simplest. It makes a buyer pick up the product. A variation on this scheme is the more-for-less or a prize-pack deal where there is additional product in the same pack. They can be aimed at different target audiences: the consumer. there can be sales contests and incentives for achieving sales targets. out on the roads or can get into the home through a magazine. Yet another tool targeted to the consumer is the free sample. having POP or point of purchase displays ensures that you catch the customer's eye and make him aware of the scheme that is on. too. sales promotions have to be taken seriously and have to be part of the strategic marketing plan of the brand. These can be in-store. Whoever they are targeted to. This. This is a great way to get the consumer to try the product. The incentives can be in the form of prizes or cash.
conventions and trade shows are also very necessary. It means new customers could be added.68 could even be competitions. These measures just inject a new lease of life into the sales curve of the brand.and what greater motivation than money. new products announced with fanfare. For another. incentive programs and contests seem to get the adrenalin flowing. For one.you'll find that the sky is really the limit! When it comes to the trade. . Also very welcome is joint advertising when two manufacturers join hands over a promotion and in-shop POP or point of purchase. Once the sales team is motivated . again. it shows that the company takes the brand very seriously. conferences. it is a sort of support for not just the brand but the trade as well. For the trade. This not only enthuses the team but also helps to push the sales targets even higher.
and sources of funds fuel organizations and the management of that process is the most important function.69 Sales Management Sales management is attainment of an organization's sales goals in an effective & efficient manner through planning. but also react quickly when demand decreases. leading & controlling organizational resources. Revenue. It takes its direction from the marketing strategy and is based on thorough research and a considered positioning of the company within the market place. A key element of a business’ strategic 12-month plan is to answer the question: “Where will all the sales come from?” The sales plan is not a guesstimate. It should enable the sales managers to take timely corrective action deviate from projected values. staffing. sales. Sales Planning An essential sales leadership role is to establish a sense of purpose or vision and clear direction to get there. Planning insures that when a consumer wishes to purchase the product. It also allows senior management to evaluate the sales manager. Sales planning involves predicting demand for the product and demand on the sales assets (machines. Sales planning improves efficiency and decreases unfocused and uncoordinated activity within the sales process. Planning should allow for meeting increasing customer demand for more products. people. Sales Reporting The sales reporting includes the key performance indicators of the sales force. services and/or customization as the business is growing. Failure to plan always means lost sales. Sales reporting can provide metrics for sales management . More "results related" than "process related" are information regarding the sales funnel and the hit rate. the product is available. training. but it also means opportunities for additional sales are presented and the sales assets are available to exploit these opportunities. or a combination of both). The Key Performance Indicators indicate whether or not the sales process is being operated effectively and achieves the results as set forth in sales planning.
Rewarding the best managers without accurate and reliable sales reports is not objective. so the sales management system should have advanced reporting capabilities to satisfy the needs of different stakeholders. Also. Finally. If other divisions’ compensation plan depends on final results. sales reports are required for investors. sales reports are made for internal use for top management. partners and government.70 compensation. . it is needed to present results of sales department’s work to other departments.
Picking the right sales management tools can make a huge difference to your company. every sales person and manager is looking for sales management tools that could make their lives easier. . and can share this data easily with your company. Features of sales management tools can vary greatly. There are many options for sales management tools. and report and share this data when they need to. contacts. Sales Sales management tools ensure that you never miss a follow up. What are sales management tools? Sales management tools are a group of software or computer applications that help you manage the sales process for your business. about a client. and other information can pile up quickly. The importance of sales management tools. Sales management tools can be an essential part of your business. know important data management tools are essential for effective and efficient business management. sales. quickly analyze data. so it important that you find one that fits the needs of your business. In the sales world. Sales management tools include functions that help with data collection. appointment scheduling. As your business grows. Sales management tools help you manage all this information easily. They hope for sales management tools that will help them automate processes. and reporting.71 Sales Management Tools: An introduction to sales management tools. sharing.
.72 Prophet as sales management tools. and this helps ensure consistent use. much more. you have the stage in the sales process they are in. Consistent use is one key to making your sales management tools effective. Prophet offers sales management tools that plug directly into Outlook. a detailed list of previous contacts. They will not feel intimidated or frustrated by a new program. Users don’t have to remember to open an extra program in order to access sales management tools. The fact that are people are familiar with Outlook will also ensure they will use the sales management tools. The sales management tools operate directly within Outlook. by Avidian is one of the top-rated sales management tools on the market. and much. Common sales management tools such as data collection and sales process monitoring are all done from one location. This makes it sales management tools that are easy to use and easy to learn. Outlook is one of the most commonly used software applications and most people have it open and running on their desktop whenever their computer is on. It takes all the best features of sales management tools and improves on them in several ways. Prophet. you not only have the customers information. Several sales management tools are perfected in Prophet. a program they are already familiar with and comfortable with. Outlook and Prophet working together as sales management tools. Working within Outlook to utilize your sales management tools saves time. Prophet takes sales management tools to a whole new level. The fact that Prophet is a plug in to Outlook has countless benefits to sales management tools. When you open a contact. It is already open and running through Outlook. This ensures that your sales management tools are used consistently. The pairing of Outlook and Prophet makes outstanding sales management tools easy to use and effective.
The features of Prophet sales management tools operate in forms that are built right into Outlook.73 Training on your sales management tools. Whenever new software is being pondered. As discussed above. reminders. Prophet sales management tools can be trained in a variety of format including quick start classroom training and online training. This means that users only have to learn a small amount in order to use the sales management tools to the full. Contacts. Other programs that run as separate sales management tools are unfamiliar and can require long hours of classroom training or costly books and CD-ROM’s to train. Using Prophet as your sales management tools will eliminate many of these worries and frustrations. and emails are all run through the familiar Outlook. most users are very familiar with Outlook. the ease of training is a snap. businesses wonder what type of financial and time impact will it have. . They worry about the amount of money they will have to spend on training and how much productivity will be lost while the training is being completed. ensuring that large amounts of extra money does not need to be spent training on new sales management tools that are unfamiliar to users. As sales management tools built directly into Outlook. Another great benefit of sales management tools that are offered with Prophet is the ease of training. Users already have a strong foundation in Outlook use so the training is quick and efficient.
74 Additional benefits offered by Prophet sales management tools. to a whole company. Look into sales management tools for your business and you wonder why you waited so long to implement sales management tools. Sales management tools are essential to every business. You can email it. Beyond data collect. Sharing data is also an important part of sales management tools. Sales management tools will help your sale people stay organized and efficient. Customers will benefit from the organization that sales management tools bring which will keep them coming back to your business and ensure that they recommend new clients. The extra features that Prophet’s sales management tools bring offer features that you will quickly come to rely on. The reporting features of Prophet makes reporting easy. your sales management tools should bring extra features to the table. Prophet brings several other benefits with its sales management tools. to a team. ensuring you can share data with a wide variety of users. Managing your data is essential and sales management tools can help you do that. use server sharing. Part of sales management tools should help you keep track of your goals. Reports can be run in several formats such as PDF and aspx. . Sales management tools such as reporting can help you motivate and keep the company informed. Prophet allows you to share data in several ways. Your sales management tools can report on several levels from an individual salesperson. or even peer-to-peer sharing with certain versions.
industry “client are known as customers and listeners are known as consumers.M.M. sales means to convince the customer for getting their promotion done through BIG F. 3) A = Approach: Here in this phase of sales approach meeting is being set with client where F A B i.e.” The approach implemented for sales in BIG 92.7 F. And for F. And this is the only way through which revenue can be generated in radio field.M. in suspecting phase to get their product promote through BIG F.M.7 F. industry.7 FM Sales Department For BIG 92.M. 2) P = Prospecting: In second phase of prospecting potential customers are being found from the customer found in first phase i. So here customers are being found to let generate revenue. Instead of this there is no way to gain revenue in whole F.75 Departments in BIG 92. is SPANCO approach: S = Suspecting P = Prospecting A = Approach N = Negotiation C = Close O = Order 1) S = Suspecting: In sales process firstly details regarding target customer is collected here only it is analyze that which customers are going to be concern by the firm to play their advertisement on BIG F.e.M. F = Features A = Advantages B = Benefits are being .M.
M. And people associated with sales department are: Mr. For the sales purpose sometimes directly customers are being concern but sometimes reference of customer is being provided by advertising agencies like shah publicity.76 displayed in front of client of playing advertisement on radio even for this many presentations are also there with sales team of BIG F. So to get more an more sales done contact with advertising agency is also required. found to be initiated. Abhishek Tiwari . And the greatest example for this is Hotel Taj Gateway and Hotel Golden Star. Here policy of advertisement and linked on field activity is also being decided. 4) N = Negotiation: Then comes the negotiation part where price is being decided with the mutual discussion of sales executive and client. 5) C = Close: Then closing phase is being done where all the required formalities are being done and here only new relation between client and BIG F.M. 6) O = Order: And then finally order is being placed and further activities like making of advertisements and organizing on field activities are started to satisfy the customer at the most. to attract client to give contract for promotion of their product. As money is an important thing this is the most important phase of this whole sales process as here only great relations are being developed with different client.
As private F. stations but On Air promos are charged different The standard rate for single spot is Rs.77 Finance Department In BIG 92.P.E. 33 per second and required minimum spot is of 10 seconds and maximum spot should be of 30 seconds if marketing tie up is there then it should be maximum of 45 seconds.M.M. Some rates decided are mentioned below which are generally standard for all F. will be achieve.: 170 per second for Surat 160 per second for Baroda 150 per second for Rajkot 700 per second for Metro City 900 per second for Mumbai .M. The time when BIG F.M. the most complex working pattern is observed in finance department. On Air rates of advertisement on BIG 92. But right now BIG F. And in special conditions according to clients demand.e.M.M. and whole radio industry is making loss only. station. stations are introduce only for entertainment purpose the only way to earn some thing is to get advertisement of different customer played on particular F. B. was lounged it was assume that after 5 to 6 years Break Even Point i.7 F.7 F.M.
4 Lac Rs. 6 Lac Rs. 8 Lac Rs.M. There is a kind of software with BIG F.15 Lac Total Rs.M. 15 Lac is there.75 Lac Rs. = 100 Radio City = 150 For whole year BIG F. Any expense made is being control by Mumbai head office. F. According to different stations different budgets are being prepared.78 On Air rate are not standard for all. 1. reaches to Rs.M. House Keeping & Security: . 22.80Lac By this we can say that every month nearly expense of BIG F. 25 Lac and in comparison of it revenue is just Rs. Each and every thing is being regulated by Mumbai finance department. Suppose target of achieving 15 lakhs is given per month and even it is achieve too but expense are to many which does not let station earn any thing. 30000 Music Royalty Depreciation of Machine Rent Electricity Cost Salary Broadcast Rent Total Rs. So the rates of competitors are as follow: Radio Mirchi = 160 My F. 2 Lac Rs. get its budget ready from Mumbai head office only.’s are making loss which can be clear with the following expenses made monthly bases. Here according to competition rates are decided. In a reach of a given budget only particular station of BIG has to work.M.M. Revenue(per month) Revenue – 15 Lac Expanses(per month) House keeping & Security Rs. where any expense made is being enter which can be seen by any BIG Station any where. 75000 Rs.
etc which cost lacs and crores so to be there in competition huge amount of depreciation is being calculated.Series. stations are there. are to expensive like server which costs in crores and as technology changes huge amount is being count for its depreciation .L. Salary: Amount paid to all the 14 employees for their work is calculated under the banner of salary. Electricity Cost: The cost incurred on electricity is being calculated under this banner of electricity cost. even depreciation is also count on machines like console.M. Rent: The place where rite now BIG F. speakers.M. but then also all F. mic. station has to pay this cost to Vividh Bharti as this towers are being owned by Vividh Bharti.P.. Broadcast Cost: The amount paid for broadcast is paid for using the tower through which only a show can be played on radio it is a single tower on which the antenna of different F. 180. . And this amount are paid to companies like T. etc. Each song played on radio nearly costs Rs. 75000.M. Music Royalty: Music Royalty means amount paid for each single song to be played on radio .M. Depreciation on Machines: The machines with BIG F. P. costs Rs. is having its office rent.79 Amount paid for security and house keeping are included here .
81 Marketing Department Marketing Strategies In marketing basically two types of strategic are there which are applied by BIG F. The basic motive to start private radio is to expand economy and entertainment (View of Government). Product Life Cycle Strategies: No Specific Cycle is form as this is in initial stage. 2) Price: When it comes to price BIG is charging highest in comparison of all its competitors. are: 1) Pull Strategies: Pull strategy is where product is going to come in market and people are made aware about it before it comes in a market. 7 P’s of Marketing: 1) Product: Here product kind of thing is not there but here BIG helps client to raise their products sales as this is a kind of media which will do marketing for different products. 2) Push Strategies: Push strategy is where product is already there in market and promotion for it is done to increase the use of this product as non users will also use this. Private radio will design their cycle according to Vividh Bharti but not exactly because it was the only market holder when it was initiated.M. . And it is proven that promos on BIG really helps in increasing sales of particular.
big chai. shows like chal kalti mar.J. 4) Place: Here place is not a thing of concern but BIG is having its office in commercial area from where it can be in center city so that any person can reach there easily. big mamu. 5) Process: Here the process is quite simple and same as the work done here is uniform and so working pattern is always nearly same.82 3) Promotion: BIG is a firm which is doing promotion for itself and even also doing promotion for different sectors product as it is a media through which great response can be gather.etc . 7) Physical Evidence: The most important evidence is it’s tagline “suno sunao life banao” Progress of BIG is seen with its record that Devlo win Rappa award. Its umbrella which is used for marketing. Setu mention in Limka Book even physical evidence of Big consist of Red and white colour. 6) People: When people are concern we must say BIG is having good place in market we can make this statement because to know about the awareness of BIG and liking of people we had done a survey which let us know that BIG is having a great respected and liked position in a market. record break of R.
M. Here according to competition rates are decided. So the rates of competitors are as follow: Radio Mirchi = 160 My F.83 Advertisement Planning: It is observe that advertisement avoidance is quite less in radio in comparison of other media this is proven with the survey done by RBC Case Study and initiative media.: 170 per second for Surat 160 per second for Baroda 150 per second for Rajkot 700 per second for Metro City 900 per second for Mumbai On Air rate are not standard for all.7 F.M. = 100 . Pricing Policy: On Air rates of advertisement on BIG 92.
84 Radio City = 150 .
M. Promotion of BIG F.e. . etc.M. Like this which is taken at Café Coffee Day. And they reaching to consumer i. juice vendor. as here in BIG customer is client many a time they reach to client directly and many a times through advertising agency. stereo system.e. is doing promotion by tying up with different firms and there only they putting their name to represent firm in front of people. is found on every vegetable vendor.: Big F. Similarly umbrella of BIG F. listeners through the simple modes of radio now that can be in mobiles.85 Distribution Channel: When it comes to distribution channel BIG is having simple concept in it i. etc.M.
etc are for young people of target market. big mamu. culture. etc of people is taken in consideration so this is also maintain in this field. we can say that because on different festivals different kind of celebrations are done. Then comes Physiological variable where thought. So rite now the share of this firm in earnings of Surat is quite low.M. Even what ever on field activities done are also done according to the consideration of all kind of variable like Demographic Variable and Physiological Variable. But when it comes to the media thing then share of radio companies is of notice and in particular radio industry BIG F. . Different Variable: Different variables like Demographic and Physiological variables are not really needed for this field which we had studied because demographic variable where different sectors of target market is being studied and here the target market is all who are there in range of stations reach so for different kind of people as in people with different age different place of living. nature. is having huge share almost the most huge one. etc different programs are being designed to let enjoy themselves as morning show saher is for old people and shows like chal kalti mar. As for each event particular target audience and people with similar mentalities are been selected.86 Market Share Market share in whole Surat economy is too less as radio industry is quite new for this economy and the other industries are already develop a lot and so it takes time to develop this business.
87 Media Planning: Media planning is quite perfect as here different people are there to do different work as BIG F. We had asked 14 questions to people living in Surat. Even we had participated in T-20 campaign where we get a chance to do recording of DHUN DAR T-20. Actually when some firms give money for promotions then it is negotiate that they will do some on field activities with that firm like mother’s day and swimming competition done at Hotel Golden Star as they are having deal that promotion will be done through BIG but they have to do three on field activities with them. cooking competition. is having great place in market .M. On field activities for promotion purpose: BIG is the only F. . stand in market and surprisingly it was found that BIG F. swimming competition.M.M.M.M. only and had prepared a presentation for that particular survey. And had done for analysis for same in BIG F. Promo Recording Recording done for T-20 Other activity done by us to learn marking: We had also done survey on 200 people living in Surat to found that exactly where BIG F. etc.M. is also playing a role of media itself by doing promotions for different products and for entertaining people. stations doing on field activities even we had also taken part in such on field activities like mother’s day. and media are directly connected here when ever any on field activity takes place then there media is always invited and even BIG F.
In a recent article from the Dynamic Small Business Network. with no thought put into how to improve sales.88 Sales Effectiveness In Radio Advertising Sales Effectiveness In the years prior to the global financial crisis. The article cites that sales effectiveness accounts for 39% of customers' buying decisions! If your salespeople are as important to the buying decision as the product itself.. Sales: A Strategic Boardroom Issue. coaching.not the product itself ." But in today's market. The reason cited in the article for this: "Most CEO's have little or no sales experience. then it's time management embraced sales effectiveness. and it's the sales force .that will differentiate one competitor from another. they tend to think of sales as. Clearly. So they simply set goals and demand improved sales. too many salespeople across the world had unconsciously fallen into the habit of becoming order takers. Consequently. tools and support. The most indicting line: "Sales effectiveness is typically not seen as a competitive advantage worthy of executive attention. But no longer." It would appear these senior executives have little idea how sales works. a 'black box'. The competitive environment in the new global economy is cutthroat. shunned the 'black box' view and invested in their sales force via ongoing sales training.. Maybe they're not capable of adjusting. . your competitive advantage is your sales effectiveness. In other words. not all businesses have adjusted to the times. many sectors of business were so good their products and services sold themselves. we see that businesses can become too focused on sales numbers rather than the capabilities of their sales force that produces the numbers.
There are many individuals that prefer the radio over television. Radio advertisements reach thousands of people and they can be heard all over the world in some instances. . People also need to realize that radio advertising is. right? Newly established radio stations. if an organization or company is fortunate enough. especially Internet independent broadcasters.89 Why Use Radio Advertising for Your Business or Organization? One may wonder why they should bother using radio advertising at all. In addition. Plus. Actually. businesses and organizations are really missing out. With satellite radio. there is no telling how many people a business’s message can reach. especially those that appear in prime time slots are extremely expensive: radio advertising offers a more affordable marketing avenue for businesses and organizations to ensue. they can often find radio stations that will give them some free air time—there is nothing better than free advertising. to reach their clients and potential customers. The most effective marketing strategy is conducted using every advertising outlet possible: radio advertising should be included in one’s marketing strategy for complete effectiveness. may be willing to provide free air time and free air time equates to free exposure. far less expensive than other forms of advertising? Television commercials. in some cases. magazine ads and newspapers ads. Internet radio offers another audience to tap into—the list of benefits derived from radio advertising is really endless. especially if they are using other methods of advertising like television ads. especially in terms of satellite radio advertising. when radio advertising opportunities are ignored. and they are essentially a group that remains unaffected by television advertising.
Radio advertising can alert various communities about a business's products or services or it can alert people to the existence of one's organization. but they make a corporation's products and services memorable to potential consumers. private organizations looking to announce special events or fund raisers. For those entities looking to reach as many people possible. radio advertising offers the small business owner a chance to be recognized. radio advertising allows small business owners a chance to get an edge on all of the competition they face in their particular market. to raise awareness and to solicit donations.90 Benefits Corporations. To build a larger client base. The Small Business Owner: The small business owner can reap the same benefits from radio advertising as corporations do. to reach previously unreachable clients. and charitable organizations all benefit from the use of radio advertising. Further. radio advertising is a good way to teach people about what one's business or organization has to offer the community Corporations: Lots of radio stations play corporate radio ads every hour. also frequent the radio airwaves to gain the attention of every listener Basically. . Radio advertisements are created in such a way that they not only attract listeners. Thus. Just think about the millions of people reached with catchy jingles and company logos. Charitable organizations often use radio advertising spots to send public messages. Organizations: Organizations looking to get their presence recognized should certainly take advantage of radio advertising opportunities. Further. radio advertising is simply another convenient marketing solution. radio advertising is just another way to get one's business or organization "on the map" or recognized. small business owners.
91 What Stations Should You Advertise On? The question. if you have an advertisement that is heard during peak broadcasting hours. Plus. Of course. primetime broadcasting costs more than those time periods where it is not considered peak listening times. and although it would seem that it really should not matter what kind of radio station you advertise on. If looking to reach the local audience. If one is considering radio advertising. then placing an ad on their station is probably a good thing for you and your radio advertising needs. For instance. you are bound to reach more people. As well. the time in which one’s radio advertisement is played will affect the effectiveness of the advertisement overall. it is a sensible one. but in truth. Internet Radio: Internet radio is a pretty hot technology right now—not only does Internet radio allow broadcasters to reach the standard radio listener. Independent Broadcasters: There are more and more independent broadcasters cropping up every day. Consequently. “What radio stations should you advertise on” may seem like a surprising question. If choosing to advertise with an independent broadcaster’s radio station. While it is a nice idea that one can create a radio show if they like the audience that some independent broadcasters may be selective or relatively small because of their newness in the field. with whom one advertises with and when are key factors in the radio advertising business. Conversely. Standard Radio Stations: Most standard radio stations are great for local areas. some Internet radio shows are also broadcast via Satellite radio—again. Be aware that timing is everything in the radio advertising industry. . it is a good idea to advertise on standard AM/FM stations with a regional focus. Internet radio is the prime opportunity to advertise. making the audience even boarder than ever before. it is important to realize that the audience is probably selective: if your ad is along the same theme as what independent broadcasters focus on. early morning hours may not reach as many people as a prime time slot on a radio station might. Not all radio stations are created equal. but the audience that they appeal to is pretty much global. the radio station selected is truly important to the effectiveness of your advertising strategy.
What would you talk about? You could take about your business or organization. What is more. what primary services you offer. What is it equal? Free air time for you and your organization or business and possibly new clients or customers. all from the free advertising you take advantage of. your advertisements will be made available to people far beyond your regional access—you could draw potential clients or customers from around the world. customer service. how it was established. you are getting free advertising exposure. While some people barter with radio stations by displaying advertisements for the radio station in return for free air time. Internet Radio: Why not do a talk show on Internet radio? What is particularly nice about Internet radio is that the shows are often archived on the web. other people take advantage of the air time that is available by taking part in talk show interviews and the like. Talk Shows: If you can manage to be interviewed about your business or organization that could mean an hour or more of free advertisement for your business. your outlook on the future. .92 Free Radio Advertising Believe it or not there are free forms of radio advertising available. just about anything can be addressed. because you have relied on Internet radio. What does that mean for you? It means that every time someone accesses the shows that you have advertised on that are archived on the web. what you goal is.
. you better stick with the professionals. Most radio advertising slots are a mere 30 seconds. Every second must be utilized to get your message across to the public effectively if you want your investment to pay off. feel free to create your own ads. the significance of the company logo. you have experience creating your own logo and creative advertisements. If you are unsure of what regulations exist. If however. Of course. Radio advertisement creation firms and companies have people that know exactly what a listener expects from an advertisement. by all means. the ads you create may be analyzed to make sure that they do not violate any regulations set forth by the FCC. If you have no experience in radio advertising. a radio listen might just decide to change stations. why risk losing your advertising dollar? You do not want radio listeners to tune out when you are tuned on. the lure of a company jingle and ultimately how to create a successful advertisement that works for you. If you have a boring advertisement or one that is too fast to even understand.93 Who Should Create Your Radio Ads and What Should They Contain? Without a doubt if you have no experience creating radio ads you should leave the creation of your radio advertisements to the pros. They also know the importance of timing.
Find the radio station with a large audience or those that share the same focus as you do. You may find that you have to repeat the advertising technique several times. Catchy logo: A catchy logo or catchy phrase is the next best thing to a jingle. you have a better chance of getting the listener to pay attention. talk for 30 seconds and expect a miracle to occur. Persistence: Do not expect for one advertisement to equate to pay dirt.94 Keys to Success You can’t get a 30 second spot on the radio. your advertisement has a hard job ahead—working for you and working for you well. A jingle will address the consumers desire to hear music. while sending your message in a creative way. Consequently. Statistics have revealed that consumers prefer humor over other forms of advertisement—remember 30 seconds is all you have and you are going to have to make the most of it Good Choices: You will need to choose the right radio stations for your needs. The truth is a listener may tune out when talk is on and tune in when music is heard. Further. this is because listeners have short memory spans when it comes to radio or television advertisements and repetition is how the advertisements begin to stick. . if the catch phrase and the commercial are humorous. You can’t just pick any radio station and hope for the best. Repeat exposure is required if you plan on being successful with your radio marketing strategies. Radio advertising is an art—the right things need to be said. Catchy jingle: A catchy jingle is the first thing a listener is going to remember from an advertisement. and your advertisement will have to create a lasting memory for the listener. Most of all. a jingle is an easy way to remember your business or organization’s offer. the right times needed be accessed.
Instead. and the like. alternative radio avenues are cropping up. Satellite Radio: satellite radio often broadcasts Internet stations. With the mixture of the two media forms. making it possible for you reach an untapped audience. giving you a chance to reap the benefits! Internet Radio: Internet radio is a great tool: archived shows. talk. It is a nice conjunction of the two media that results in more exposure for you and your business or organization. your radio advertising may be heard by millions of listeners! . Long gone are the days that one had to have a radio to tune in to music. many radio broadcasts are now available for download in mp3 players. as well as global audience are part and parcel of the Internet radio show package. What is more.95 The Growth Radio is no longer available from a single source and there are new methods of listening to the radio.
To that end.96 Alternatives to Supplement Your Marketing Strategy Every business or organization needs to know that they should rely on more than one form of advertising. If you manage to get the website appropriately ranked in search engines their really is no limit to amount of website traffic you can draw. Internet Marketing: Creating a website that explains products or services is another innovative way to reach people. If you place an ad in a newspaper. television advertising and Internet or website advertising. Business Cards: Business cards contain your company logo and contact information—the more you hand out the better off you will be. When a client needs your products or services they are liable to use the information to contact you instead of a competitor. you are ensured that you will reach as many people as possible and height the awareness of your presence in the community. television commercials can serve your advertising needs. Email Marketing: Email marketing campaigns have proven pretty successful— businesses or organizations can create an email marketing database and keep in touch with current clients as well as potential ones. In using every advertising technique possible. the more advertising techniques used the better. business cards. brochures. . For all intents and purposes. Many people make a pit stop at community boards to keep abreast of new products or services. in conjunction with radio advertising can maximize the benefits of your marketing strategy. newspapers. all of the above advertising methods. In conjunction with radio advertising. magazine ads. people need to utilize other forms of advertising like email marketing. you may go well beyond the regional reach of that paper and attract new customers or clients. Newspaper Marketing: Newspapers have extended their reach to the World Wide Web. Community Bulletin Boards: Do not forget to utilize the community bulletin boards in local shops in your area. Television Marketing: Some consumers are appealed to more easily with visual applications. In fact.
as well as housewife and was conducted in surat. Ringroad. professionals. Findings and Interpretations 1. I covered most of the places like Ghoddod. In this way i have completed my research. Because while answering the questionnaire they were just doing for the sake of it because of length of the questionnaire. Station road. I have done a survey on 200 people of which male were 108 and female were 92. If we talk about accuracy level we can say 90%. OF PEOPLE 110 105 100 95 90 85 80 M ALE 108 F EM ALE 92 Interpretation:I was given a target of 200 people which contained mixture of students. . professionals. Dumas road. Adajan. Citylight. Objective-Do you listen to radio? TOTAL NO. The type of people we covered were student.97 Primary Data. Nanpura. housewife and businessman.
This is the time when people are on the way back to home or when they are free from their hectic schedule.98 2.Objective-MAZIMUM LISTENERSHIP DURING TIME BAND 11:00pm-1:00am 9:00pm-11:00pm 5:00pm-9:00pm 2:00pm-5:00pm 12:00pm-2:00pm 7:00am-12:00pm 6:00am-7:00am 0 10 11 20 30 40 50 60 70 80 30 49 33 36 47 72 Interpretation:While getting the questionnaire filled we came to know that when do they prefer to listen radio and by which it helped us to know that what time listeners are more and the conclusion was 9pm to 11pm. .
.Objective-STATION PLAYING MOST POPULAR SONGS VIVIDH BHARTI 12 MY FM 19 RADIO CITY 27 BIG FM 53 RADIO MIRCHI 55 Interpretation:As we can see above that the radio mirchi percentage is more compare to any other station because they have basically targeted youth and have played songs on air accordingly but if we go to see big fm they have targeted all types of people and plays mixture of songs.99 3.
PREFERENCE OF SONG (MALE) ML AE 4 21 2 4 CRE T URN H S IT R M N IC O A T B AA S HJ N GAAS HZL E G IS N L H GJ RT UA A I 2 2 3 4 21 RTO ER RM E IX PREFERENCE OF SONG (FEMALE) FEM LE A 9 30 CURRENT HITS RO A M NTIC BHA NS JA G ZA HA LS 41 20 1 7 7 5 ENG LISH G UJA TI RA RETRO REM IX Interpretation:As we can see that the type of songs preffered by both male and female is retro i. retro. Other than these three the preference given to other type of song is very less compare to those three i. .e. old songs. Objective:-Preference of songs by male and female.100 4.e. And then they like to hear current hits and English songs. current hits and English.
1.101 5. and romantic songs compare to other stations. and then big fm and then other radio stations that are radio city. This is because they have targeted only students and plays mostly current hit nos. 45 40 35 30 25 20 15 10 5 0 HI M IR C 42 32 26 24 14 16 12 5 9 7 CI TY FM FM BI G M Y DI O DI O RA VI VI RA MALE DH BH AR TI FEMALE Interpretation:When we talk about most popular station radio mirch stands no.Objective:. . my fm and vividh bharti.Most popular station in surat.
STATION PLAYING LOTS OF MUSIC 19 32 RADIO MIRCHI BIG FM RADIO CITY MY FM VIVIDH BHARTI 45 18 22 Interpretation:When we talk about station playing lot of music we mean less of advertisement done between the songs. .Objective:-To know which station plays lot of music. According to our survey Big fm was the radio station which played lot of music and less of advertisement and then radio mirchi and other station as shown above.102 6.
7.Objective:- What contents they preferred while listening songs. CONTENTS PREFERRED
10 4 2 9 9 13 10 16 6 23 3 30 24 10 20 30 40 50 60 MALE FEMALE
INTERVIEW S OF CELEBRITIES STOCK MARKET CURRENT EVENTS MOVIE REVIEW S JOKES NEW S W ORLDW IDE CRICKET UPDATES BOLLYW OOD GOSSIPS 0
3 4 5 7 8
Interpretation:People listening to radio prefers mostly bollywood gossips because for them listening all this give them tips in becoming like them. And then they like to know cricket updates and jokes because they are crazy about cricket and it is not possible for everyone to have tv. around them and because of new technology in mobile phone where they have radio in it that makes them kill there time and get updated about the things which are happening.
8.Objective:-What kind of songs they would like to hear in night i.e. from 9pm-1am. PREFERENCE FROM 9P.M - 1 A.M
13 12 16 5 2
GHAZALS BHAJANS GUJARATI ROMANTIC REMIX
OLD CURRENT HITS ENGLISH
Interpretation:While doing research we wanted to know that during night time i.e. late night what preference they give on the type of song they want to hear and came to know that romantic was the first preference and then old songs or we can say retro.
Radio definitely has a two to three times wider reach than television."Besides, as a medium, it cuts across people of different strata. Apart from the ones who listen to radio in their air-conditioned cars, the ads would reach the down-the-line strata where the only source of entertainment and news is the radio. And radio as a medium is just cost-effective for advertising consumer product. There is no debating that the radio is the best local media available to connect with people even in far-flung areas. And it makes more sense to campaign through it rather than print because it is cost effective and is a mass medium it cuts across all literacy levels. After we finished our research I came to know that mostly people listen to radio at the night i.e. 9p.m to 11.pm. and the kind of songs they want to hear is retro i.e. old songs. They hate the interruption while listening the songs i.e. advertisement instead of that they would love to get updated of news, cricket, jokes or health tips. I would conclude that if radio industry or any fm company if they want to advertise they should advertise along with updates by which both the objective will get achieved of the company as well as the listeners.
com http://en.org/wiki/Radio_industry http://www.big92.com/companies/big-92.com/principles-of-marketing-tutorials/salespromotion/what-is-sales-promotion/ http://www.com/abstract.com/sales/sales-management-tools.7-fm • .aspx http://www.wikipedia.aspx?docid=83643 http://www.avidian.linkedin.com/lesson-store/lesson-salespromotion.bnet.knowthis.html http://jobfunctions.marketingteacher.7fm.106 Bibliography • • • • • • • www.
NO WHEN DO YOU LISTEN RADIO? 6:00AM . NAME: SEX: AGE: PROFESSION: CONTACT NO. 6.9:00PM 9:00PM -11:00PM 11:00PM . 7:00AM .7:00AM □ □ □ □ □ □ □ 8. : □ M □F 2.107 Appendix QUESTIONS THAT WERE ASKED DURING RADIO RESEARCH 1.12:00PM 12:00PM .3 RADIO MIRCHI 91.2:00PM 2:00PM – 5:00PM 5:00PM . 5.3 MY FM . 4.1 RADIO CITY 94. DO YOU LISTEN RADIO ? YES □ □ 7.7 BIG FM □ □ □ □ 98. 3.1:00AM WHICH RADIO CHANNEL YOU LISTEN TO THE MOST ? (RANK THEM) 92.
108 □ □ □ □ □ □ □ □ □ 101 VIVIDH BHARTI 9.7 BIG FM 98.7 BIG FM 98. WHICH STATION PLAYS THE MOST POPULAR MUSIC ? □ □ □ □ □ 92.3 RADIO MIRCHI 91.3 RADIO MIRCHI . WHICH STATION DOES REPEATS THE SONGS FREQUENTLY ? □ □ 92. SOFT ROMANTIC REMIX BHAJANS GHAZALS ENGLISH SONGS GUJARATI SONGS 11.3 MY FM 101 VIVIDH BHARTI 12.1 RADIO CITY 94. WHAT TYPE OF SONGS DO YOU LISTEN ? (RANK THEM) RETRO (OLD SONGS) CURRENT HIT NOS.
3 MY FM 101 VIVIDH BHARTI 13. WHAT CONTENT WOULD YOU LIKE TO HEAR ON RADIO ? (RANK THEM) BOLLYWOOD GOSSIPS NEWS WORLDWIDE CURRENT HAPPENINGS IN SURAT CRICKET UPDATES INTERVIEWS OF CELEBRITIES FITNESS TIPS MOVIE REVIEWS STOCK MARKET JOKES 15.1 RADIO CITY 94.1 RADIO CITY 94. WHICH STATION PLAYS LOTS OF MUSIC WITHOUT INTERRUPTION ? 92.3 RADIO MIRCHI 91.7 BIG FM 98. WHAT TYPE OF SONGS YOU WOULD LIKE TO LISTEN FROM 9:00 PM TO 1:00 AM ? .109 □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ 91.3 MY FM 101 VIVIDH BHARTI 14.
V. WHICH IS YOUR FAVOURITE T.110 16. WHO IS YOUR FAVOURITE RJ(RADIO JOCKEY) ? 18. WHICH IS YOUR FAVOURITE SHOW ON RADIO ? 17. PROGRAMME ? 19. ONE THING YOU WOULD LIKE TO ADD AND ONE THING YOU WOULD AVOID ON RADIO ? .
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