Parle's Frooti No 1 fruit drink Parle is 46 year old company initially started with bottling plant now it has

made its base more stiff parle has three companies under its tree namely parle private limited, parle agro private limited and bisleri. Each of them with separate entity. After the bottling plant parle came into picture because of its biscuits and confectionary through which it capture good market and then the parle agro dealing with the fruit drinks and gradually also towards confectionary and mineral water. With bisleri having different business of its own. Frooti from Parle Agro is the largest distributed fruit drink with 61 % market share in India. It reaches more than 10 lakh retail outlets in up to class C towns through more than 1,500 distributors Parle agro has the core business activity that is production in four different states such as BHOPAL, CHENNAI, GAZYIABAD and PHATHALAGN and fifth to be established in HYDRABAD. And parle agro has 12 franchises currently all over India

PRODUCTS

Frooti
Fresh n Juicy…… Juicy mango drink has been around since 1985. It has also been rated as India’s Most Trusted Fruit Beverage Brand. Mango Frooti has this unique ability to change with the times, and to adapt to the diverse preferences of consumers across

well. To suit customer needs. etc. which caters to all the different needs of the consumer.He’s young. The aesthetic slick black packaging helped.ages. Born in 1986. Thus. The Frooti family size 1 litre Pet is easy-to-store in the fridge. • The 250 ml handy bottle is targeted towards teens as a single serve. thoroughly ‘a cool drink to hang out with’. Appy Fizz A cool drink to hang out with…. this handy bottle would also be popular in canteens. Frooti is available in different sizes. this premium apple drink has been everybody’s favorite when it comes to. The unit is capable of producing 15 Million Liters of still fruit drinks per annum Appy Classic Introducing our very famous cousin. this new kid on the block is a sparkling apple drink that comes in a sleek champagneshaped bottle. From its golden-day TetraPak to the most recent triangular-shaped packaging.AppyFizz. attracting not just the young. it has shaken off its trendy image to become a classy and premium drink. but also the adults. discotheques. perfect for all occasions and parties. apple drinks. Meet up and hang out with the most chilled out member of our family. Hmm. • The Frooti Pet 500 ml is economical and ideal for consumers when there’s more than one. • Product mix:- . every pioneering move has made it more endearing to its evergrowing fan club.. Appy Fizz has become quite a popular figure amongst the youth who frequent places like college canteens. fun and famous. Launched in 2005. pubs. Appy Classic Another veteran. at offices and colleges. Over the years. of course. Stock Keeping Unit (SKU) Strategy:_ The firm has formulated a SKU strategy.

sweetness. and 200ml and 2Ltr PET (in select markets). has made Parlé beverage’s plant to adopt methods guaranteeing precision in processes. 250ml. Starting from the characteristics of the water used proper quality control systems are in place at Parlé.• Frooti is available in 65ml and 200ml TetraPak. and 1. • Appy Classic is available in 200ml TetraPak • Appy Fizz is available in 300ml. dilution levels. In the beverage manufacturing process very stringent quality control systems are in place. The entire monitoring system is automated and any discrepancies from the stipulations are taken care of by alarms in place. In the final inspection all these characteristics are taken care of through the . 500ml and 1 Ltr.it is checked for proper dilution levels. In the bottle washer compartment the various parameters such as the gas volume. Also. PET Quality control systems The quality control systems at Parlé are undertaken according to the standard operating procedures under the aegis of the quality assurance manager. PET.. 1Ltr. flavour and color. The taking over of the brands by Coca Cola India Ltd. Yet unforeseen contingencies have to be taken care of so that adequate level of quality is maintained. The carbonation levels and the dilution is strictly monitored at every possible step. in the paramix section quality standards are monitored regularly. 500ml. Only the rigidly verified sample is further processed. The sample of the ready syrup undergoes stiff tests .5 Ltr. sweetness levels and required temperature levels have to be monitored.

Bottles -Example Packaging: 27 TETRAPAKS IN ONE TRAY / 3672 TRAYS IN 1 X 20'FCL Delivery Lead Time: 12-15 DAYS FROM THE DATE OF CONFIRMATION OF ORDER & PAYMENT Being an easily perishable fruit drink. The paperboard in the pack helps it to stand up and maintain its shape. Frooti’s extended shelf life is due to the seven-layer combination of paper. oxygen and odour.Apples 3. Frooti is packed in a Tetra Pack. easy to transport. Frooti’s packaging is designed in a unique manner. The aluminium layer protects the content from light. easy to store and keep.Mangoes (totapuri) 2. which is lightweight yet strong.Preservatives 4. The PFA act stipulations are taken care of through these quality control systems.sample taken at regular intervals. Unlike glass bottles the Frooti tetra pack was found to be unbreakable and safe. Starting from the next year the implementation of these standards is to be undertaken and is planned to be in place by the year end RAW MATERIAL AND PACKAGING MATERIAL DETAILS Raw materials for products 1. The plastic layer makes it waterproof and light. At Parlé.Corrugation boxes 2. as of now ISO standards have not been adopted but are in the process of being implemented. Being lightweight it was easy to carry around with no need of refrigeration . plastic and aluminium foil in the packaging.Added flavors Raw materials for packaging 1.

a crew of pickers is sent in to pull the fruit off the trees. Frooti undergoes flash ultra heat treatment. The oranges are . hotfill PET bottle. while others are independent growers. or sent to plants for juice processing. Parle Agro identified this crucial need and launched Frooti in a hygienic. Enter the Pet Bottle Consumer research had indicated that the consumer’s need for a recap bottle had not yet been satisfied till date in the mango drink segment. When the mature fruit is ready to pick. Frooti is thus the first mango drink to be available in a PET bottle. Some citrus growers are members of cooperative packing and marketing associations. The collected fruit is sent to packing centers where it is boxed for sale as whole fruit. which helps to destroy disease-causing bacteria and germs without over-heating and over-cooking the fruit pulp. In the manufacturing process. Manufacturing process Harvesting/collection • `Oranges are harvested from large groves.to keep it fresh.

The latter is true because oranges have thick peels. The upper cup descends and the fingers on each cup mesh to express the juice as the tubes cut holes in the top and bottom of the fruit. The certified fruit is then transported along a conveyor belt where it is washed with a detergent as it passes over roller brushes. The second type of extraction has the oranges cut in half before the juice is removed. The rotating reamers express the juice as the orange halves travel around the conveyor line. Proper size is critical for the extraction process. This process removes debris and dirt and reduces the number of microbes.generally shipped via truck to juice extraction facilities. . At the same time. This oil is reclaimed for later use. An inspector takes a 39. Extraction • Proper juice extraction is important to optimize the efficiency of the juice production process as well as the quality of the finished drink. Cleaning/Grading • The fruit must be inspected and graded before it can be used. which contain bitter resins that must be carefully separated to avoid tainting the sweeter juice. There are two automated extraction methods commonly used by the industry.7 lb (18 kg) sample to analyze in order to make sure the fruit meets maturity requirements for processing. The fruit solids are compressed into the bottom tube between the two plugs of peel while the juice is forced out through perforations in the tube wall. The first places the fruit between two metal cups with sharpened metal tubes at their base. a water spray washes away the oil from the peel. The fruits are sliced as they pass by a stationary knife and the halves are then picked up by rubber suction cups and moved against plastic serrated reamers. where they are unloaded by a gravity feed onto a conveyor belt that transports the fruit to a storage bin. The fruit is rinsed and dried. Graders remove bad fruit as it passes over the rollers and the remaining quality pieces are automatically segregated by size prior to extraction.

Concentrated juice is discharged to a vacuum flash cooler. Modern extraction equipment of this type can slice. Some of the peel oil may be removed prior to extraction by needles which prick the skin. thereby releasing the oil which is washed away. the fruit is cleaned and graded. • The extracted juice is filtered through a stainless steel screen before it is ready for the next stage. Concentration is useful because it extends the shelf life of the juice and makes storage and shipping more economical. The clarified juice containing the volatile flavorings is concentrated at 50° F (10° C) by reverse osmosis and the concentrate and the pulp are . and eject a peel in about 3 seconds. it is used to make frozen juice and many RTD beverages. If a NFC type. A newer concentration process requires minimal heat treatment and is used commercially in Japan.4° F (13° C). ream. the fruit is sent to plants for juice processing. Before extraction.When the mature fruit is ready to pick. Juice is commonly concentrated with a piece of equipment known as a Thermally Accelerated Short-Time Evaporator. a crew of pickers pull the fruit off the trees. TASTE uses steam to heat the juice under vacuum and force water to be evaporated. the juice can be chilled or concentrated if it is intended for a reconstituted beverage. it may be pasteurized. Diluted with water. At this point. or TASTE for short. Once collected. Concentration • Concentrated juice extract is approximately five times more concentrated than squeezed juice. The pulp is separated from the juice by ultra-filtration and pasteurized. which reduces the product temperature to about 55.

Pasteurization also inactivates certain enzymes which cause the pulp to separate from the juice.recombined to produce the appropriate juice concentration. the juice is extracted from the orange while the peel is removed in one step. yeast. Pasteurization • Thanks to its low pH (about 4). Flash pasteurization minimizes flavor changes . Proper blending of juice concentrate and other flavor fractions is necessary to ensure the final juice product achieves a high quality flavor. concentrate is pulled from several storage batches and blended with water to achieve the desired sugar to acid ratio. and mold growth. The flavor of this concentrate has been judged to be superior to what is commercially available in the United States and is close to fresh juice. Reconstitution • When the juice processor is ready to prepare a commercial package for retail sale. Juice concentrate is then stored in refrigerated stainless steel bulk tanks until is ready to be packaged or reconstituted. color. resulting in an aesthetically undesirably beverage. pasteurization is still required to further retard spoilage. orange juice has some natural protection from In an automated process. This step must be carefully controlled because during the concentration process much of the juice's flavor may be lost. and flavor. This enzyme related clarification is one of the reasons why fresh squeezed juice has a shelf life of only a few hours. However. bacteria.

reaching a temperature of 185-201. Packaging/filling • To ensure sterility. the containers are cooled as fast as possible.2° F (85-94° C) for about 30 seconds is adequate to reduce the microbe count and prepare the juice for filling. . pasteurized juice to preheat incoming unpasteurized juice. Packaging which can not withstand high temperatures (e. hydrogen peroxide or another approved sterilizing agent may be used prior to filling. so the juice is heated without direct contact with the heating surface. Another method uses hot. it may immediately invert to sterilize the lid. aseptic. Orange juice packaged in this manner has a shelf life of 6-8 months at room temperature. the pasteurized juice should be filled while still hot. Where possible. Byproducts/Waste Byproducts from orange juice production come from the rind and pulp that is created as waste. Typically. pectin for use in making jellies. One common method passes juice through a tube next to a plate heat exchanger. molasses. multilayer plastic juice boxes which don't require refrigeration) must be filled in a sterile environment. The preheated juice is further heated with steam or hot water to the pasteurization temperature.. After filling. Products made with these materials include dehydrated feed for livestock. and depending on the design of the package. the empty packages are fed down a conveyor belt to liquid filling machinery. citric acid. In any case. The filling head meters the precise amount of product into the container. Several pasteurization methods are commercially used. have excellent solvent properties and are sold for use in industrial cleaners. essential oils. Instead of heat.from heat treatment and is recommended for premium quality products. which is fed juice from bulk storage tanks.g. Certain fractions of orange oil (known as dlimonene). metal or glass bottles and cans can be preheated. and candied peel.

Inventory management Warehousing Transportation and logistics Productivity and quality measures Special measures JIT and TQM and quality circles Financial results .

Only recently this sector is getting more organized and attracting more . However. out of which fruits account for only 48. the fruit juice market has not been fully tapped because of poor infrastructure. chiefly constituted by road side vendors. Consumers still prefer to buy juices from road side vendors even if the juices are unhygienic.About 90% of the fruit juices market in India is unorganised with the dominant supplier being the ubiquitous street-side vendor who sells fresh fruit juices.5 million tonnes and the rest 100 million tonnes is accounted for by vegetables. Indian fruit juice market is an unorganized and newly developing market. Thus 90% of the market is still untapped and there is a huge opportunity for the juice industry to evolve from being seen as a commodity to being seen as a branded segment. poor storage facilities.5 million tonnes. The remaining tenth of the market is addressed by the organised sector through packaged juices that uses the pasteurisation process. ndia is the second largest market for foods and vegetables in the world. a time and temperature-controlled heat treatment to destroy microbes. and highly unorganized market. The total production of foods and vegetables is estimated to be around 148.

offers a huge potential to expand. Though it is true that more people are going in for the fruit-based products. ($270 Million) Mango juice consumption will be at least 90% with about 250 million litres per year. is propably 11th in Mango Production. there is little cannibalisation taking place. With an eye on the latent demand in NCSD. M. with per capita consumption as low as six bottles. the `health food products' segment is poised to grow at 15 per cent. According to market watchers. Pepsi and Godrej with 5 manufacturing plants for Fruit juices and Carbonated drinks. are planning new launches during the current year. lies in the numbers. It is just that the total market is expanding. Andhra Pradesh and U. major players. like Parle and Godrej. 1200 Crores. Health conscious consumers and use of juices in combination with breakfast cereals/ white drinks are cited as factors driving the growth.Total juice production for them will be about 2-2. Growth in the juices segment is not at the expense of the colas or other carbonated soft drinks. "There is tremendous potential in the untapped market that constitutes consumers who are on the constant lookout for `healthy' products such as fruit juices.5 Million cases (24 Bottles of 200ml each) in Madhya pradesh. soups and wholesome variants of even products like noodles and biscuits. Madhya Pradesh has 3 leading beverage bottlers with Coke.P. Indian consumers are moving towards branded fruit juice because of their improvement in health consciousness. Though the unorganized corner shop vendors dominate this market. Another way of looking at juice market is 10-15% of total Indian Beverage market. Indian fruit juice market is having a net-worth of 275 crores as of now and increasing at a rate of 35% to 40% per year. Within that the fruit juice category is expected to grow at 40 per cent perannum over the next five years. The non-carbonated soft drink (NCSD) market in India is considered to have huge potential. Maaza leads in Brand followed by Frooti and Slice. The reason for all the action. Most of the market for Mango drinks is consumed in Returnable glass bottles (now 200ml). WHILE the consumer has been seen increasingly taking to health foods and everything and anything that delivers a `healthy' lifestyle.players in the market. perhaps.P are the leaders. . A market like India." says an industry official. Juice market on the whole is about Rs. companies in the FMCG sector have figured out that this is the way to higher growth rates and are responding to enhanced consumer demand.

choices in this category are plentiful. With people turning more health conscious. Soy milk from ProSoya and branded fruit juices from SuryaFoods among others. Pepsi's Tropicana. light and low-calorie drinks.300-crore soft drink segment. Nastle's Milo. The Rs 500 crore non-carbonated beverage market in the country is composed of fruit drinks. And the popular brands vying for a share in the sector are Parle's Frooti. sometimes even at the expense of a cola or any other brand of carbonated soft drink (CSD). . Coca Cola's Maaza. Godrej's Jumpin. While the fruit drink segment is estimated at Rs 250-300 crore (branded and packaged). the juice market is valued at Rs 150 crore and the nectar is a small category of about Rs 35-50 crore. and Dabur's Real. the growth seems to be directed more towards healthy. nectar and juices. Though juices make up only five per cent of the estimated Rs 5. in particular organic and fruit juice varieties.Retailers admit that consumers are increasingly reaching out for fruit-based drinks and non-carbonated soft drinks. the non-carbonated beverage segment has become one of the fastest growing and most exciting businesses at the moment While all segments of the beverage market are evolving.