May 2011

State of The Internet with a Focus on Argentina

Sebastian Yoffe syoffe@comscore.com Country Manager Argentina & Uruguay, comScore, Inc.

 Introduction
 State of Internet Argentina

© comScore, Inc. Proprietary and Confidential.

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Inc. 5 V0411 . Lifestyles & Attitudes PANEL Mobile Internet Usage & Behavior 170+ Countries Under Measurement 43 Markets Reported © comScore. Proprietary and Confidential.comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics 2 Million Person Panel 360°View of Person Behavior The Only Global Measurement of Audience and E-commerce Online & Offline Buying Transactions Media & Video Consumption Web Visiting & Search Behavior Online Advertising Exposure Advertising Effectiveness Demographics.

Inc.Some of Our Largest Clients in Latin America Include… © comScore. 6 V0411 . Proprietary and Confidential.

Inc. 7 . Proprietary and Confidential. Introduction  State of Internet Argentina © comScore.

Latin America Continues Audience Growth  Growth is flat in North America. March 2010 and March 2011 .219 1.3 116.2 Asia Pacific Europe North America Middle East .4 88.0 --+32% +14% 204. European growth mostly driven by Russia Worldwide Online Population (Millions) +11%  Growth in Latin America expected to continue on the back of increased residential broadband penetration region-wide 1. 8 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.351  Growth in Latin America likely to also continue as more people move from sharedaccess environment to home & work use March 2010 March 2011 +15% 550.Africa Latin America © comScore. Inc.7 Mar 2010 Mar 2011 +5% 345. Proprietary and Confidential.9 480.1 115.4 101.7 204.3 363.

7 12.9 +21% 10.3 Puerto Rico 2.5 18. 15+ Home & Work  Significant growth in most markets in Latin America over the past year  Growth in mature markets of Argentina and Chile flattening +19% 41.3 +9% 1. March 2010 to March 2011 . Inc.4 3.5 34.2 1.5 12.Online Audience Sizes in Latin America. 9 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.0 Brazil Mexico Argentina Colombia Mar-10 Chile Mar-11 © comScore.0 7.9 Peru Venezuela 7.8 +21% Online Population Sizes (MM) Latin America +2% 15.7 +5% +27% 3.7 12. Proprietary and Confidential.

0 1.7 12.3 3.9 3.7 25.Argentina Posts Heaviest Online Usage in Latin America  Average usage in Argentina is four hours more than the global average  Consumers in markets with higher penetration rates and more broadband availability typically spend more time online Internet Users (Millions) in Latin America Total Hours Online per Visitor in Latin America WW Avg: 23.0 Venezuela Puerto Rico 17. 10 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.2 22.3 24.5 18. Inc. Proprietary and Confidential.9 12.7 21.7 7.4 23.1 Brazil Mexico 41. March 2011 .1 Mexico Argentina Colombia Chile Peru Argentina Colombia Chile Peru Venezuela Puerto Rico 27.3 Brazil 25.3 © comScore.

Inc. March 2011 . compared to 52% of the global online population  Argentina is a more mature Internet market – in more ways than one Composition of Internet Audience 15+ Argentina 29% 25% 18% 14% 13% Latin America 33% 29% 20% 11% 7% Worldwide 26% 26% 22% 14% 11% 15-24 25-34 35-44 11 45-54 55+ © comScore.Age Distribution in Argentina is Older Than Latin American Average  Internet users in Latin America skew slightly young: 62% of the Internet audience is between 15 and 35 years old. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.

0 25.0 10.0 33.0 5. Inc. outpacing every other age group in Latin America as well as the global and regional average for the age group Average Time Online by Age Hours per Visitor 35.1 27.0 0.Young People Drive Internet Consumption in Argentina  15-24 year olds in Argentina are the heaviest Internet users. Proprietary and Confidential. March 2011 .0 15. 12 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.4 24.0 30.0 26.7 26.2 Total 15+ 15-24 Argentina 25-34 Latin America 35-44 Worldwide 45-54 55+ © comScore.2 24.0 20.

3 26. Inc.5 23. March 2011 . females are the heavier web users  15-24 year olds of both genders are the heaviest users overall  Typical demographic consumption pattern for Latin America Average Time Online by Age & Gender Hours per Visitor 34.1 24. Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. males spend more time online than females.9 23.5 27.5 22.0 28.Young Males are Heaviest Internet Users in Argentina  Among under-35s. In the over-35 age segments.7 15-24 25-34 35-44 Males Females 13 45-54 55+ © comScore. Proprietary and Confidential.8 25.0 32.

and Blogs are Key Online Categories in Argentina Reach of Key Categories Social Networking Search/Navigation e-mail Multimedia Index: 126 106 121 109 103 112 198 126 100 104 91% 73% 91% 85% 74% 61% Downloads Games Technology Photos Sports 99 113 104 144 121 81 89 97 88 103 40% 27% 38% 32% 37% 46% 31% 35% 30% 31% 27% 31% 27% 26% 57% 58% 57% 50% 56% 54% 74% 68% 71% 69% 71% 63% 71% 36% 67% 53% 63% 63% 62% 60% Directories/Resources News/Information Instant Messengers Blogs Retail Community Business/Finance TV Education Travel Automotive Argentina Worldwide © comScore. March 2011 . Inc.Instant Messengers. Proprietary and Confidential. 14 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Social Networking.

reaching 91 percent of the web population Social Networking Sites March 2011 % Reach WW 73% 53%  Growth of 12 percent over the past year outpaces regional and global growth of the category Social Networking Sites Growth Asia Pacific Europe 84% 89% North America Latin America Brazil 89% 80% 84% Mexico +6% +12% 82% 91% +7% Argentina 91% 89% 83% 89% 69% 73% Colombia Chile 92% 93% Peru Argentina Latin America Worldwide Venezuela 89% 86% Mar 2010 Reach Mar 2011 Reach Puerto Rico © comScore. Inc. March 2011 . Proprietary and Confidential. 15 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).9 out of 10 Argentinian Web Users Visited a Social Networking Site  Social Networking is the top category in Argentina.

Inc.Argentina is among countries that spend the largest share of their online time on Social Media Philippines 39% Japan 4% Argentina 29% Netherlands 12% Italy 28% Malaysia 31% © comScore. Proprietary and Confidential. 16 South Korea 7% France 14% Selected countries with highest and lowest share of total time spent on Social Networking Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. February 2011 .

Social Networking Emerges a Key Driver of PC-based Web Usage All Other: 21% 1% each: Sports Chat Community Blogs Music Business/Finance Downloads Telco Social Networking: 30% 2% each: Search/Navigation Retail Online Gaming: 3% News/Info: 4% IM: 18% Multimedia: 6% E-mail: 7% Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Proprietary and Confidential. 17 . March 2011 © comScore. Inc.

3 Twitter Top 15 Markets by % Reach Netherlands Japan Brazil Indonesia Venezuela Canada Argentina Turkey Philippines Singapore United Kingdom Mexico Colombia Chile United States 26.3 13.0 90.9 90.5 © comScore.0 18. March 2011 .7 80.6 23.0 80.1 14.0 15.2 85.6 16. #7 Twitter Market by Reach Facebook.1 16.9 91. Proprietary and Confidential.2 88. 18 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.2 81.Argentina is #5 Facebook Market.4 87.6 14.8 26.2 86.0 21.5 87.6 84.0 16.9 86.7 22.7 14. Inc.0 18.com Top 15 Markets by % Reach Philippines Israel Turkey Chile Argentina Malaysia Indonesia Peru Colombia Venezuela Canada Mexico Finland Norway Puerto Rico 93.2 89.

Retail Site Visitation from Argentina Among Highest in the Region  Along with Brazil. and greater overall spending power Retail Sites March 2011 % Reach WW Asia Pacific 63% 56% 71% Europe North America  While Retail site reach has declined in Latin America over the past year. Argentina has the largest share of its web population visiting Retail sites– unsurprising given the relative maturity of the market. Proprietary and Confidential. March 2011 . Inc. it has stayed flat in Argentina Retail Sites Growth 81% 62% 63% 56% 63% 54% 57% 56% Latin America Brazil Mexico +1% 62% 63% -5% 65% 62% -63% 63% Argentina Colombia Chile Peru Argentina Latin America Worldwide Venezuela 57% 61% Mar 2010 Reach Mar 2011 Reach Puerto Rico © comScore. 19 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).

2% 6.4% 5.9% 1.0% 3.5% 6.8% 1.3% 19.8% 3.Visiting to Individual Retail Subcategories are Below Global Averages Argentina vs Regional & Global Reach of Retail Subcategories Consumer Electronics Comparison Shopping Computer Hardware Computer Software Books Apparel Flowers/Gifts/Greetings Retail .Music 18.4% 1.6% 3.9% 18.8% 12.1% 2.5% 9.9% 3.8% 1.9% 8.6% 3.7% 1.0% 1.3% 18.6% 10.4% 3.0% 6.9% 9. Health Care Jewelry/Luxury Goods/Accessories Mall Argentina Latin America Worldwide 20 Tickets Department Stores Retail .2% 4.1% 16. Inc.4% 2.Food Consumer Goods Home Furnishings 2.6% 2.2% 7.3% 4.1% 4.3% 4.6% 3. Proprietary and Confidential.4% 16.9% 6.6% 2.6% 4.3% 2.4% Sports/Outdoor Fragrances/Cosmetics Toys Retail .8% 1.3% 12.3% 1.5% 2. March 2011 .0% 12.0% 2.9% 21.3% 3.6% 11.9% © comScore.8% 4.8% 6.Movies Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).9% 2.1% 3.6% 1.2% 7.1% 2.4% 6.5% 4.1% 1.

Proprietary and Confidential. respondents in Argentina were more likely to agree that the Internet has been important in providing them with information to make buying decisions Share of Survey Respondents Stating that the Internet has been Slightly to Very Important in Providing Information to make Buying Decisions 87% 91% 97% 90% 94% 91% Brazil Mexico Argentina Chile Colombia Peru Q4a: In the past 3 months. the Internet is Important in Making Buying Decisions  In a custom survey recently conducted by comScore in Latin America. how important has the Internet become in providing you with information to help you make buying decisions? Base: Respondent makes purchases online. 21 Source: comScore Latin America E-Commerce Study. November 2010 . © comScore.Nonetheless. Inc.

Inc. 22 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). It is a global phenomenon. but growth in Latin America. March 2011 .2% Argentina 10% 0.Coupon Sites Have Seen Tremendous Growth in Argentina  Groupon-type sites have rapidly increased in popularity over the past year.4% Latin America 4% 8% Peru Worldwide Venezuela 1% 2% Mar 2010 Reach Mar 2011 Reach Puerto Rico © comScore. and particularly in Argentina. has been especially dramatic Coupon Sites March 2011 % Reach WW Asia Pacific 3% 8% 11% Europe North America  Groupon itself entered Argentina market relatively early Coupon Sites Growth 20% 10% 14% 7% 15% 4% 13% 6% Latin America Brazil Mexico +8274% +2715% +101% Argentina Colombia Chile 15% 0. Proprietary and Confidential.

Reach of 71% is far above the regional and global average for visiting to the category News/Info Sites March 2011 % Reach WW Asia Pacific Europe 63% 57% 68% 77%  Category reach increased by 10% over the past year.Strong Appetite for News/Info Sites in Argentina  News/Info sites have their most avid regional audience in Argentina. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). outpacing global growth News/Info Sites Growth North America Latin America Brazil 61% 56% 55% Mexico +3% 61% 63% Argentina Colombia Chile Peru +10% 65% 71% -2% 62% 61% 71% 59% 58% 63% 55% Argentina Latin America Worldwide Venezuela Puerto Rico Mar 2010 Reach Mar 2011 Reach 55% © comScore. March 2011 . Inc.

8 20. 24 Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.Top Sites: News/Info Sites  Grupo Clarin is the #1 News/Info property in Argentina.7 7. who spend an average of 65 minutes on the property’s sites Top Newspaper Sites: Argentina % Reach Grupo Clarin Grupo La Nacion MSN News 31.0 9.3 MSN News Yahoo! News Network Grupo Infobae 4.3 65.0 13.7 5.AR 32.AR 10.4 © comScore. visited by 44.3 percent of web users.5 Grupo Perfil La Voz Del Interior LACAPITAL.COM.3 Grupo Clarin Grupo La Nacion 26.COM.0 26. March 2011 .4 24.6 64.4 12.3 Yahoo! News Network Grupo Infobae Grupo Perfil La Voz Del Interior LACAPITAL. Inc.5 ELMUNDO.9 10.ES Uno Medios 5.4 ELMUNDO.5 6.ES Uno Medios 3. Proprietary and Confidential.6 Top Newspaper Sites: Argentina Average Minutes per User 44.

its reach of 27% is still far below regional averages in Europe and North America Travel Sites March 2011 % Reach WW Asia Pacific 31% 22% 42%  Growth has been substantial. compared to global & regional growth Travel Sites Growth Europe North America Latin America Brazil Mexico 25% 23% 24% 27% 22% 45% +12% 24% 27% -1% 25% 25% -2% 31% 31% Argentina Colombia Chile 20% 25% Peru Argentina Latin America Worldwide Venezuela Puerto Rico 22% 28% Mar 2010 Reach Mar 2011 Reach © comScore. but Visitation to Travel Sites Still Low Compared to Global Average  Though Argentina boasts among the highest reach to Travel sites in the region. Proprietary and Confidential. March 2011 . Inc. however. with a 12% increase in reach YOY.High Growth. 25 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).

AR ARGENTINATURISMO.com Incorporated LanChile S. ARGENTINANURISMO.8 1.7 1.8 11.C… 1.COM AEROLINEAS.0 5.COM.COM © comScore.6 2.2 9.8 4.1 5.AR TURISMOENTRERIOS.0 3. but with overall reach of the category still very low.C… TURISMOENTRERIOS. ARGENTINATURISMO.C… TURISMOENTRERIOS.9 Despegar-Decolar Sites Expedia Inc 5.5 Priceline.com Incorporated LanChile S. March 2011 .COM COMOVIAJO.5 2.COM Top Travel Sites: Argentina Average Minutes per User 4.COM. Inc.5 1.7 1.COM.A.AR 7. Proprietary and Confidential.A.AR ARGENTINATURISMO.Top Sites: Travel  Online travel agencies Despegar-Decolar and Expedia are most popular in Argentina.COM. reach for even the most popular sites are still in the single digits Top Travel Sites: Argentina % Reach Despegar-Decolar Sites Expedia Inc RUTA0.COM.COM VIAJEROS. 26 Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.4 11.C… 10.COM AEROLINEAS.2 1.COM.8 RUTA0.AR TURISMOENTRERIOS.8 VIAJEROS.6 1.1 COMOVIAJO.AR Priceline.

with a 20% lift over year ago Automotive Sites Growth 37% 20% 21% 15% 27% 18% Mexico --26% 26% +20% -3% Argentina Colombia Chile Peru Venezuela Puerto Rico 22% 27% 21% 20% 20% 13% 20% 19% Argentina Latin America Worldwide Mar 2010 Reach Mar 2011 Reach © comScore. outpacing the regional average of 20% reach Automotive Sites March 2011 % Reach WW Asia Pacific Europe North America Latin America Brazil 26% 18% 36%  Growth in this category has been substantial over the past year. visiting to Automotive sites from Argentina is highest in the region. Inc. Proprietary and Confidential. March 2011 .Visitation to Auto Sites Is By Far the Highest in Region  At 27% reach. 27 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).

7 16.9 MSN Autos DEAUTOS.5 14.6 1.AR FOROCOCHES.4 General Motors AUTOS.com and autofoco. Inc.com Top Automotive Sites: Argentina % Reach MercadoLibre Autos … MercadoLibre Autos Argentina AUTOFOCO.7 2.4 General Motors AUTOS.9 4.COM DeMotores 9.0 16.COM Volkswagen 4.COM Volkswagen 2. or simply to see the latest models  Usage is heaviest on deautos.AR FOROCOCHES.0 PSA Peugeot Citroën 1. Proprietary and Confidential.6 1.5 7.COM. indicating that interest in the topic/category is highly fragmented– consumers may be visiting to shop for new cars.COM 1.Top Sites: Automotive  Individual sites in the category are only attracting single-digit reach.2 MercadoLibre Autos … MercadoLibre Autos Argentina AUTOFOCO. March 2011 . buy or sell used cars.6 MSN Autos DEAUTOS.8 4. 28 Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.COM DeMotores 4.COM 1. compare auto features.5 Top Automotive Sites: Argentina Average Minutes per User 8.2 5.3 PSA Peugeot Citroën 4.4 © comScore.5 1.COM.

Proprietary and Confidential.Significant Upside Remains for the Banking Category in Argentina  Visiting to Banking sites in Argentina lags behind Chile and Venezuela. March 2011 . though growth is steady with a 6% YOY increase Banking Sites March 2011 % Reach WW 27% 18%  Significant room for growth remains for banks to establish & grow their online presence in Argentina Banking Sites Growth Asia Pacific Europe 36% 45% North America Latin America Brazil Mexico 13% 25% 24% 29% +6% -10% -5% 28% 27% Argentina Colombia 23% 25% 26% 24% 17% 34% Chile Peru Argentina Latin America Worldwide 25% 32% Venezuela Puerto Rico Mar 2010 Reach Mar 2011 Reach 28% © comScore. 29 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc.

3 5.COM. March 2011 .0 18.8 15.2 3.9 PAGOMISCUENTAS.CO… 1.CO… 15.COM.6 1.AR BANCOMACRO BAPRO.9 1.COM Grupo BBVA Banco Nacion 8.7 13.5 HSBC BANCOPATAGONIA. but consumers spend an average of 10 minutes more time on Red Link than on Pago Mis Cuentas Top Banking Sites: Argentina % Reach Grupo Santander REDLINK.AR 4.4 Grupo BBVA Banco Nacion BANCOGALICIA. Inc.9 1.4 HSBC BANCOPATAGONIA.0 © comScore.0 Grupo Santander REDLINK.COM 5.Top Sites: Banking  Grupo Santander leads visiting in this category with 7 percent reach.6 2.AR 21.COM.COM.8 BANCOGALICIA. Proprietary and Confidential.6 Top Banking Sites: Argentina Average Minutes per User 7.9 6.AR BANCOMACRO BAPRO.AR PAGOMISCUENTAS.3 20. and average usage of 21 minutes per month  Reach of competing ATM/billpay networks RedLink and PagoMisCuentas are similar.0 17.COM.AR 2.COM. 30 Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.

Argentina and Brazil Are Heaviest Sports Site Visitors in the Region  38 percent of web users in Argentina visited a Sports site in March. Inc. a rate matched only by equally sports-hungry Brazil Sports Sites March 2011 % Reach WW 32% 23% Asia Pacific Europe  This category grew by 8% over the past year. Proprietary and Confidential. 31 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). compared to declines of 5% for the region and the global average reach Sports Sites Growth 37% 46% North America Latin America Brazil 33% 38% 25% 38% +8% 35% 38% -5% -5% 33% 32% Mexico Argentina Colombia 35% 33% 28% 25% Chile Peru Argentina Latin America Worldwide 23% 21% Venezuela Puerto Rico Mar 2010 Reach Mar 2011 Reach 22% © comScore. March 2011 .

COM 3.com.6 © comScore.COM.com on MSN LAGRANDT. Proprietary and Confidential.3 14.Top Sites: Sports  Ole.COM Top SportsSites: Argentina Average Minutes per User 14.1% reach.2 RIVERPLATE.6 6.COM Terra Sports TYCSPORTS.4 FOXSports.1 11.com also posts impressive usage despite lower reach Top SportsSites: Argentina % Reach OLE.7 42.6 FOXSports.4 4.2 CANCHALLENA.0 69.COM 3.9 4.4 2.ar is Argentina’s top sports site. and with average usage of more than an hour per month  TV channel TyCsports.COM.COM 13.COM Terra Sports TYCSPORTS. with 14. March 2011 .COM Yahoo! Sports ESPN 12.COM 2.AR Gran DT CANCHALLENA.0 2.0 3.4 Yahoo! Sports ESPN RIVERPLATE.AR Gran DT 47. Inc.2 1.3 4.3 9.1 OLE. 32 Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.com on MSN LAGRANDT.

Visiting to Sports Sites Got a Persistent Boost from World Cup  Traffic to Sports sites got a boost in June for the World Cup.000 2. and since then visiting to the category has remained high Argentina: Unique Visitors (000) to Sports Sites 7. Inc.000 6. March 2011 .000 0 © comScore.000 3. 33 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).000 4.000 5. Proprietary and Confidential.000 1.

34 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Proprietary and Confidential. this rate represents an 8% lift over last year Entertainment Sites March 2011 % Reach WW 80% 74% Asia Pacific Europe 85% 86%  This category will continue to grow as broadband penetration increases Entertainment Sites Growth North America Latin America Brazil Mexico 83% 81% 86% 85% +8% 78% 85% +3% +5% 76% 80% Argentina Colombia 80% 83% 83% 84% Chile Peru Argentina Latin America Worldwide 88% 78% Venezuela Puerto Rico Mar 2010 Reach Mar 2011 Reach 78% © comScore. Inc. March 2011 . While slightly behind Peru and Mexico for visitation.Large Appetite for Online Entertainment in Argentina  85 percent of web users in Argentina visited an Entertainment site in March.

S. 35 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix .7 hours over the same time period  Given the region’s appetite for Entertainment. was 14. Inc. average time spent watching video in the U.880 987 562 © comScore. March 2011 . Proprietary and Confidential.113 1.3 8.6 Brazil Mexico Argentina Chile Total Number of Videos (MM): 3.5 8.Online Video Viewers in Argentina Watch the Least Video on Average  Average time spent watching online video in Latin America are still far lower than averages in North America and Europe: for example.6 8. expect to see continued growth in online video consumption as broadband penetration continues to increase Online Video Viewing in Latin America Average Hours per Viewer 10.

1% All Other. 3% Yahoo! Sites.2 billion searches 2. 36 Argentinian Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch. 1% © comScore.6 billion search result pages 619 million search visits Share of Searches by Property Google Sites 89% Facebook.5 million unique searchers 96. 6% Microsoft Sites. March 2011 . Proprietary and Confidential. Inc.ARGENTINA: ONLINE SEARCH ACTIVITY Searchers 12.7% of Internet population Average 175 searches per searcher Searches 2.

Inc. Proprietary and Confidential. 37 233 232 203 185 178 175 168 164 162 154 150 149 148 148 147 Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch. March 2011 .Argentina’s Average Search Rate is One of the Highest in the World  Other Latin American countries are among the world’s heaviest searchers – indicating a propensity to use search engines (especially Google) as a portal for their web activity Average Searches per Searcher Colombia Poland Peru Turkey Mexico Argentina Venezuela Canada United Kingdom Philippines Brazil Ireland Chile Belgium Finland © comScore.

Light Participación de Visitas Totales. 15+ accediendo a Internet desde Hogar o Trabajo Fuente: comScore Segment Metrix. 38 Audiencia Argentina. Marzo 2011 . © comScore. Minutos y Páginas por Intensidad de Uso de Internet 20% 50% 30% 62% 58% Heavy Moderate 34% 50% 16% Light 28% 10% 31% 11% Pages Unique Visitors Visits Minutes Los usuarios de Internet heavy consumen la vasta mayoría de páginas. Moderate. Inc. Proprietary and Confidential.ARGENTINA: Segmentos Heavy.

1 33% 36% 32% 30% 35% 31% Average # of cookies per computer for same web site 4.5 8. Proprietary and Confidential.1 6.6 39 34% 32% 5.2 3.Cookie Deletion is a Global Reality … and a Global Challenge Ad Server Cookies Web Site Cookies Country Average # of Percent of cookies per Percent of computers computer computers deleting for same deleting campaign 43% 45% 43% 43% 45% 43% 8.6 4.9 © comScore.8 7 7.1 3.5 Lat Am Argentina Brazil Chile Colombia Mexico Peru Venezuela 45% 43% 10.4 8. Inc.1 8.8 4 4. Source: comScore Study: “The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America” May 2011 .4 4.

www.com Country Manager Argentina & Uruguay.comscore.Thank You! Sebastian Yoffe. comScore Inc.com Follow us! Twitter: @comScore @comScoreLATAM . syoffe@comscore.

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