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This is meant as B complement to the mush,idz hlog. ru set out here a range of ke,.

steps and suggested factors to researm and hlog on but keep checking the blog for updates, links and further info.
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THE BRIEF:
A promotion package for the release of an album, to include a music promo video, together with two of the following options: 1. a cover for its release as part of a digipak (CD/DVD package); 2. a magazine advertisement for the digipak (CD/DVD package).
You're producing a promotional package. All three texts arc interlinked. The brief requires you to showcase skills in both print and video production; photography and cinematography. Therefore, as you undertake filming you should also be gathering still images; your photography for the ad and digipak could be entirely distinct from the digipak/ad - look at examples; do the design for digipaks tend to reference the video? Note any examples you find that do/don't. Preparation for Eval AND SectionA of Jour exam should start NOW. Whettler you keep 8 notebook, 8 page for each EvalQ/exam topic, or even unpublished blo. posts, you'll find It MUCH easier to score well on these If you take notes as you go. I've designed your A2 for you to do this.
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BASIC MARKS BREAKDOWN:
RESEARCH & PLANNING rRODUCTION MUSIC VIDEO DIGIPAK EVALUATION
40% 10% 20% 60%

DIGIPAK MAG AD 10%
20% on p.2·4. You can find detail on the specific markscheme

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EVALUATION QUESTIONS:
If you remember your AS experience, many of you left this very late, and didn't really score as highly as you should have done - planning for this from an early stage is vital. A separate sheet of paper for each question is one way of doing this. The four questions are:
MUSIC VIDEO BLOGIPRODUCTION GUIDE

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By Dave Burrowes, 2011

Q1 In what ways does your media product use, develop or challenge forms \ and conventions of real media products? .

Q2 How effective is the combination of your main product and ancillary
texts?

03 What have you learned from your audience feedback? 04 How did you use new media technologies in the construction and
research. planning and evaluation stages?

As you work through this you should also be continuously taking notes on the TEN distinct aspects of the exam Qla de Qlb ~ remember these?1 ..
1a asks you to analyse your productlong with reference to one or two specific production practices. from: ~ ~ ~ ~ ~ Digital Technology Creativity Research and planning Post-production Using conventions from real media texts 1b 'requires candidates to select one production and evaluate it in relation to a media concept.' ONE from: ~ Genre ~
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Narrative Representation Audience Media language

MARKSCHEME:
All three aspects are assessed as one of:

Mark out of:
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40 0·14 15-23 24-3 ] 32-40

20 0-7
8-11

10 0-3 4-6 7-8 9-10 .~

MINIMAL BASIC PROFICIENT EXCELLENT &: PLANNING

] 2·15 16-20

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RESE.-\I~CII

To hit 'excellent'

(16-20 marks) requires meeting the following:

There is excellent research into similar products and a potential target audience. There is excellent organisation of actors, locations, costumes or props. There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. Time management is excellent. There is an excellent level of care in the presentation of the research and planning. There is excellent skill in the use of digital technology or leT in the presentation. There are excellent communication skills.
MUSIC VIDEO BLOGIPRODUCTION GUIDE By Dave Burrowes. 2011

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To hit 'excellent'

(16-20 marks) requires meeting the following:

There is excellent understanding of the forms and conventions used in the productions. There is excellent understanding of the role and use of new media in various stages of the production. There is excellent understanding of the combination of main product and ancillary texts. There is excellent understanding of the significance of audience feedback. There is excellent skill in choice of form in which to present the evaluation. There is excellent ability to communicate. There is excellent use of digital technology or leT in the evaluation.

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Three separate marks are given (out of 40/1011 0). To be marked as Excellent (32-40 or 9-10) requires: The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

holding a shot steady, where appropriate; framing a shot, including and excluding elements as appropriate; using a variety of shot distances as appropriate; shooting material appropriate to the task set; selecting mise-en-scene including colour, figure, lighting, objects and setting; editing so that meaning is apparent to the viewer;

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using varied shot transitions, captions and other effects selectively and appropriately; using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, an excellent contribution to construction is evident.

That's for the music video, marked 140. The two ancillary tasks, marked ItO, require:
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills: using IT appropriately for the task set; showing understanding of conventions of layout and page design; showing awareness of the need for variety in fonts and text size;
MUSIC VIDEO BLOGIPRODUCTION GUIDE

By Dave Burrowes. 20"

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accurate use of language and register; appropriately integrating illustration and text; framing a shot. including and excluding elements as appropriate; using a variety of shot distances as appropriate; shooting material appropriate to the task set; selecting mise-en-scene including colour. figure. lighting. objects and setting;

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manipulating photographs as appropriate to the context for presentation, including within text. within particular IT programmes, cropping and resizing. Where a candidate has worked in a group, an excellent contribution to construction is evident.