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419 MASS INNOVATION Emerging Technologies in Construction Ingrid Paoletti Paola Tardini I. Paoletti P. Tardini
419
MASS
INNOVATION
Emerging Technologies in Construction
Ingrid Paoletti
Paola Tardini
I. Paoletti
P. Tardini
MASS INNOVATION - Emerging Technologies in Construction

Table of contents

0.0

Introduction

6

1.0

Emerging Technologies in Construction

10

 

1.1.

Industrialized Customization: System Design vs Product Choice

22

1.2

Digital Fabrication for Architecture

40

1.3

Cloud Design and Software Integration

48

1.4

Materials on Demand

58

1.5

Widespread Technology Transfer

68

1.6

Self Design and Mini Factories

78

1.7

On Site Robotics and Augmented Reality

90

1.8

Inventive Rehabilitation

102

2.0

Mass Innovation:

112

Drivers and Challenges

Bibliography 144 KieranTimberlake Associates, Cellophane House 10 Ateliers Jean Nouvel, Pavilion B, Fiera di Genova
Bibliography
144
KieranTimberlake Associates, Cellophane House
10
Ateliers Jean Nouvel, Pavilion B, Fiera di Genova
20
SHoP Architects, Porter House
28
Rogers Stirk Harbour + Partners, Oxley Woods
36
Amanda Levete, 10 Hills Place
46
Modostudio, Office Building and Logistic Center
56
Cino Zucchi Architetti, U15 Office Building
64
Renzo Piano Building Workshop, Central St. Giles
72
Mark e Jane Burry,West Transept, Sagrada Familia
82
Gramazio & Kohler, Gantenbein Vinery
88
J. Mayer H. Architects, Metropol Parasol
98
MUMA Architects, Glass Roof, Victoria & Albert Museum
108
Future Systems / Andrea Morgante, Enzo Ferrari Museum
118
Kazuyo Sejima + Ryue Nishizawa / SANAA, Zollverein School
126
HHF Architekten, Labels Berlin 2
136
1

How to use this book

main theme case studies key words
main theme
case studies
key words

thematic matrix (pag.4)

main theme case studies key words thematic matrix (pag.4) c r e d i t s

credits (pag.148)

(pag.4) c r e d i t s ( p a g . 1 4 8
main concepts and theory
main concepts
and theory
t s ( p a g . 1 4 8 ) main concepts and theory interesting
t s ( p a g . 1 4 8 ) main concepts and theory interesting
t s ( p a g . 1 4 8 ) main concepts and theory interesting

interesting projects

drawings, pictures and details

projects

bibliography

Thematic matrix

pag.10

Cellophane House

Industrialized

Customization

pag. 22

Digital

Fabrication

pag. 40

Cloud Design

and Software

Integration

pag. 48

pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM
pag. 40 Cloud Design and Software Integration pag. 48 Endless possibilities of personalization Use of BIM

Endless possibilities

of personalization

Use of

BIM software

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pag.20

Pavilion B, Fiera di Genova

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pag.28

Porter House

Industrialized panels

with different

dimensions

Laser cut of metalic panels

Software integration

from file

to factory

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.36

Oxley Woods

Endless

possibilities of

personalization

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.46

10 Hills Place

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.56

Office and Logistic Center

Industrialized

panels with

different shapes

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.64

U15 Office Building

Industrialized brise soleil with different perforations

Laser perforation of metalic panels

Use of parametric software

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.72

Central St. Giles

Industrialized ceramic

moduls with

different shapes

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.82

West Transept Sagrada Familia

Use of

parametric

software

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.88

Gantenbein Vinery

Panels with different shapes made by the robot

Use of robot for the construction of a brick wall

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.98

Metropol Parasol

Industrialized wood

panels with

different shapes

CNC cut of wood panels

Software integration from file to factory

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.108

Glass Roof, Victoria & Albert Museum

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.118

Enzo Ferrari Museum

Planks bent

according to

software’s data

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.126

Zollverein School

Software integration

for performance

simulation

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

pag.136

Labels Berlin 2

Industrialized cement

elements with

different shapes

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Materials on

Demand

pag. 58

Widespread

Technology

on Demand pag. 58 W i d e s p r e a d Technology Self
on Demand pag. 58 W i d e s p r e a d Technology Self

Self Design

Mini Factories

pag. 78

Possibility of

self design

Design Mini Factories pag. 78 Possibility of self design On Site Robotics Augmented Reality pag. 90
Design Mini Factories pag. 78 Possibility of self design On Site Robotics Augmented Reality pag. 90
Design Mini Factories pag. 78 Possibility of self design On Site Robotics Augmented Reality pag. 90
Design Mini Factories pag. 78 Possibility of self design On Site Robotics Augmented Reality pag. 90

On Site Robotics Augmented Reality pag. 90

of self design On Site Robotics Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag.
of self design On Site Robotics Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag.

Inventive

Rehabilitation

pag. 102

Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen
Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen
Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen
Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen
Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen
Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen
Augmented Reality pag. 90 Inventive Rehabilitation pag. 102 Transfer pag. 68 Process from automotive industry NextGen

Transfer

pag. 68

Process from

automotive industry

pag. 102 Transfer pag. 68 Process from automotive industry NextGen SmartWrap

NextGen

SmartWrap

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Metal manufacturing

from motorcycle

industry

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Refurbishment and integration of a residential building

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Custom-made

design

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Metal manufacturing from ship industry

Innovative façade for an old building

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Ceramic

extrusion

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

3D laser scanning of the existing building

West

transept’s

completion

of the existing building West transept’s completion

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Use of robot from automotive industry

Use of robot for the construction of a brick wall

industry Use of robot for the construction of a brick wall

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Innovative public space in the inner city

Innovative public space in the inner city
Innovative public space in the inner city

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

SentryGlas and glass cold bending

3D laser scanning of an existing building

New glass roof for an historical building

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Metal manufacturing from ship industry

GPS check of aluminium strips position

from ship industry GPS check of aluminium strips position

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Thermoactive

insulation systems

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Advanced cement

prefabrication

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1.0

Emerging Technologies in Construction

Architectural technology, from its

broad sense of discipline that studies either tools and instruments or how the level of technical information influences society, is fast changing, increasing the weight in society.

It is something of a puzzle that

innovation and technical change

in the construction industry have

received so little attention from economists and historians. No doubt, this is partly because construction was often regarded as

a ‘traditional’ industry of very low

research intensity and characterized by considerable conservatism and resistance to technical innovation. Such industries have been generally neglected by comparison

with the more glamorous and research-intensive industries such as electronics, pharmaceuticals or aerospace. Until recently, most service industries also suffered from this relative neglect, being almost completely dependent on innovations made by their equipment suppliers. The building industry has for a long time been concerned not just with the primary need for shelter but also with a widening range of buildings for a variety of other public purposes. The demand for new types of building has been more important in stimulating technical and organizational innovation than the need to erect

better and cheaper buildings to accommodate existing functions. It also showed that innovations in basic materials, originating from outside the building industry and with markets far wider than construction, played an extraordinarily important role in the evolution of the industry. These themes can only be satisfactorily treated on a historical basis. The availability of rapidly increasing supplies of cheap iron for a huge variety of applications is universally recognized as one of the distinguishing characteristics of the first Industrial Revolution. The transport of coal and iron, first on the canals and later on the railways,

The MOMA exhibition held in 2008 and entitled Home Delivery: Fabricating the Modern Dwelling comprised
The MOMA exhibition held in 2008 and entitled Home Delivery:
Fabricating the Modern Dwelling comprised a selective survey of
prefabrication in architecture, from its origins until today.
In addition, in the outdoor space to the west of the Museum, five
contemporary architectural firms have been invited by MOMA to display
full-scale, prefabricated houses which attest to the popularity and
innovation of factory-produced architecture.
Among them, the Cellophane House by KieranTimberlake Associates,
an architecture firm noted for its interest in the debate on the issues
of
mass customization and innovation of the construction process and
authors of Refabricating Architecture, a book that deals with these
themes. The Cellophane House is a prototype that becomes a symbol and
an example of the mass customization’s principles. The house applies
a
modern and sustainable prefabrication and offers the possibility
to customize the product through a production process similar to the
automotive industry’s approach.
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KieranTimberlake Associates
Cellophane House
New York, U.S.A., 2008
INDUSTRIALIZED CUSTOMIZATION / CLOUD DESIGN AND
SOFTWARE INTEGRATION
/ MATERIALS
DEMAND
/
WIDESPREAD
TECHNOLOGY
TRANSFER ON
/ SELF
DESIGN

made these materials available all over Britain and other countries embarking on industrialization. While the cotton and iron industries were the leading sectors in this vast transformation, the construction industry was also one of the fastest growing, supplying as it did the new factories and mills, the canals and railways and both the new houses for the urban population as well as a growing variety of services and utilities for it. This was also the case with the abundant supplies of cheap and good quality steel which became available as a result of a succession of process innovations in the second half of the nineteenth century.

Since the 70s the area has experienced a sharp acceleration in the processes of transformation and urbanization, due to demand for new built environment. An environment that has had to respond to the increasingly strong presence of labor in the intellectual world of production and hence the stress of increasing shares of common quality. This accelerated model is able to generate a higher quality of life, a renewed push to buildings and artifacts that ensure high performance, mature environmental approaches and high welfare conditions.

In this context, technology plays a central role as the only dynamic capable of aggregating different types of knowledge with a view to improving the quality spread, ensuring the increasing survival of the housing stock in the long term.

Today, however, for several reasons technology seems to have come in for a rethink.

Firstly, the speed of information processing, and thus the representation, processing and modeling, has triggered a series of processes of adjustment and adaptation which has radically changed the way we design.

If the first, so-called ‘digital’, phase of the revolution has seen the development of predominant visualization software modeling and formal - consider that many of these applications come from other areas, including the cinema - the current phase of the project in architecture shows a digital processing aid in the management of data, speeding up the process and making it easier to set up a ‘track record’.

Secondly, the amplitude of materials and techniques available today from the world of research and industrial production for architectural design has no precedent. This availability is due to the

The building consists of 170 sqm on four floors and it was installed in sixteen
The building consists of 170 sqm on four floors and it was installed in
sixteen days, assembling fourteen modules manufactured off site. This
was made possible by the fact that its structure, the PET envelope and
the polycarbonate slabs, could be assembled and disassembled using
simple hand tools.
Its aluminum frame was developed in cooperation with Bosch Rexroth,
a worldwide leader in many fields, including mechanics and automation.
Together with designers, Bosch Rexroth has used its expertise and
technologies in metalworking, transferring the systems developed in
other contexts to achieve a lightweight, versatile, modular and fully
recyclable structure.
The skin is the result of a long research that KieranTimberlake Associates
undertook in collaboration with DuPont and ILC Dover, a company that
supplies space suits for NASA astronauts. The common efforts led to
the creation of a new component, NextGen SmartWrap. This multi-
layered plastic consists of one outer ply of transparent PET coated by
a film with transparent photovoltaic cells and an inner layer, a film
produced by 3M that blocks heat
and UV rays letting the sunlight
in. Between the two layers a
passive ventilation system heats
the building during the winter
and cools it in summer, reducing
energy needs.
Many other technological
solutions contribute to make
the building energetically self-
sufficient: for example, the
southern façade’s curtain wall
with Schüco E ² Glazing, an
integrated façade system with
transparent solar cells.
All components were
manufactured independently and
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A

unprecedented development in the search for specific materials, synthesis of some of them and assembly of hybrid systems and components and the rapid advancement in technology and CNC machine tools in industrial production, which currently provides very high degrees of freedom and precision. This scenario turns out to be an open field with countless equivalent choices, in which the designer should be oriented to meet the demands of clients and the specific project. Equivalent choices, while representing a huge potential as a range of possible responses to a given problem, exposing one to the

real risk that the technology is losing sight of the ultimate goal; meeting a need, and taking the self-referential.

In fact, rather than the scope of

technological change, where the functional stratification tends to take more and more levels in single thinning packages, where the

contraction of the construction time and also planning tends to assume

a higher value, where the rules are

changing, what is to give it a more prominent role?

Thirdly, environmental awareness and its standardization means the European nations put in a

prescriptive way the need to adapt

to the demands of energy efficiency.

Many standards have already been adopted in the European Union and implemented by the various member states. Specifically, the sector that will surely be driving over to the next building cycle will be the upgrading of existing assets.

Moreover knowledge will be increasingly democratized. The

English language is now becoming

a widespread means of global

communication, about a billion and

a half people speak it in perspective, and probably half of humanity will talk it by about the middle of the century. This means that together with the exponential spread of data and

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simultaneously and quickly assembled on site only in the final stage. This was possible thanks
simultaneously and quickly assembled on site only in the final stage.
This was possible thanks to a deep study of connection systems and dry
assembly methods that are completely reversible: each element and
material maintains its own identity and autonomy and can be easily
removed, replaced and eventually recycled. Every element is assembled
with tongue and groove connections, metal fasteners, screws and bolts;
no element is welded or glued, so as to facilitate dismantling and reuse.
This approach can be considered closer to the industrial process of
manufacturing a car than to the construction of a building: the subdivision
into independent and autonomous systems, the off-site manufacture
and the final assembly are the result not only of a technology transfer,
but mainly of a process transfer.
As the car allows a mass customization of the final product, offering the
possibility to choose between different options for each system before
the assembly, so the building can be customized and offer different
versions depending on the desires of future residents or on the context’s
conditions.
This “industrial” approach has been possible only thanks to the use of
BIM software (Revit) with the implementation of a full three-dimensional
model shared by the producers of different systems, with an accuracy of
1 / 32 inches (8 mm). For example, all Bosch aluminum profiles have been
imported directly into the 3D model that generated production data
related to geometry, cost, weight and quantity.
The cost of a building’s prototype could range from $ 300,000 to $
1,000,000, but it is reasonable to assume a remarkable costs’ reduction
when more Cellophane Houses will be built.
The most interesting aspect of this project is perhaps just this: the
Cellophane House should not be considered as a building but as a typology,
a prototype. It is the result of a special approach to the project that will
be meaningful especially if it is repeated and declined, leading to the
creation of other similar examples. The basic typology can be modified in
accordance with endless variations, depending on orientation, function,
type of soil, climate or context, simply by changing elements or blocks, or
by choosing other materials or finishes.
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information, you can access content very fast. The company seems to evolve towards an “ecosystem hyper complex”, where a common humanism and intellectual free will create a way to build just as high in the spread. In fact, the audience tends to have a greater awareness of the benefits of a building, because of a general increase in the culture of the population. In addition to this, energy certification is required by law in the buying and selling of property, for example in Italy.

Since the investment property widespread in some contexts, it becomes clear that quality becomes

a value beyond that if market conditions.

A generational change in

purchasing will occur which

means that inevitably the level

of knowledge will evolve with

which, together with a market that rewards short construction time, environment and overall quality

of care, more and more at the

end user, construction necessarily conforms. In the near future there will be a lot of time spent looking for competitive innovation or development of those within its corporate structure, where much value should be attributed to the training of personnel, given that it

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1

 
 
 
 
4       2     3 1    
4       2     3 1    

Ground floor

8 9 10 11 2 nd floor
8
9
10
11
2 nd floor
12 13 3 rd floor
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13
3 rd floor
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Legend (plan)

1_Entrance

2_Storage closet

3_Mechanical room

4_ADA access

5_Kitchen

6_Living/dining room

7_Pantry

8_Bathroom pod

9_Master storage

10_Master bedroom

11_Balcony

12_Mezzanine

13_Roof terrace

This mass customized production is possible thanks to the project breakdown in independent and therefore
This mass customized production is possible thanks to the project
breakdown in independent and therefore interchangeable modules.
After the exhibition the building has been completely dismantled in
thirty-eight days. All the components have been removed and can now
be reassembled in another place.
Bibliography
BERGDOLL B., CHRISTENSEN P., Home Delivery: Fabricating the Modern Dwelling, New
York, 2008
GONCHAR J., Some Assembly Required, in “Architectural Record”, 2008, 196, pp.138-147
KIERAN S., TIMBERLAKE J., Cellophane House, in “AD Architectural Design: Closing the
Gap, Information Models in Contemporary Design Practice”, 2009, 79, pp.58-61
KIERAN S., TIMBERLAKE J., Refabricating Architecture: How Manufacturing
Methodologies Are Poised to Transform Building Construction, New York, 2004
MORTICE Z., KieranTimberlake Moves Pre-Fab into Mass Customization, in “http://info.
aia.org/aiarchitec – The News of American Community of Architects”, 2008
www.blog.kierantimberlake.com
www.kierantimberlake.com
www.momahomedelivery.org
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SOLAR RADIATION

SOLAR RADIATION 8 7 6 2 5 4 3 1 6 Summer: stack venting heated cavity

8

7

6

2

5

4

3

1

6

Summer: stack venting heated cavity air exhausted at roof

Winter: heat retention heated cavity air blankets perimeter

heat retention heated cavity air blankets perimeter 7 8 9 IMAGES AND DRAWINGS Prototype for MOMA

7

heat retention heated cavity air blankets perimeter 7 8 9 IMAGES AND DRAWINGS Prototype for MOMA
8 9 IMAGES AND DRAWINGS Prototype for MOMA exhibition 1. 2. Assembly phases 3. Plan
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IMAGES AND DRAWINGS
Prototype for MOMA
exhibition
1.
2. Assembly phases
3. Plan (first floor), 1:150
4. AA’ Section, 1:200
5. Plans, 1:200
6. Façade system
7. Assembly and disassembly
8. Chunks assembly
9. Chunks assembly
10. Chunks assembly
11.
SmartWrap prototype
10
Legend (section)
1_Stack effect draws in
continuous air at base of wall
vent
2_Integrated air damper at
each level (operable)
3_Clear PET interior layer
4_3M solar blocking film
5_Air space
6_PET with photo voltaic
modules
7_Stack effect draws in
continuous air at base of wall
vent
8_Opening for hot air
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