Alexandra  A.

 Miles  
Mobile  Phone:  (440)  742-­‐0264│Email:  alexandra.a.miles@gmail.com   Permanent  Address:  1420  Centre  Ave.  Apt.  1800,  Pittsburgh,  PA  15219     Online  Portfolio:  alexamiles.wordpress.com  

 

SUMMARY  OF  QUALIFICATIONS  
        Creative  thinker  and  writer  exemplified  in  press  releases,  feature  profiles,  business  testimonials  and  media  pitches   Excellent  time-­‐management  and  organization  skills  as  demonstrated  by  NCAA  Division  I  scholar-­‐athlete  status   Strong  pubic  speaking  and  presentation  skills  as  a  result  of  professional  experience     Ability  to  prioritize  and  manage  multiple  tasks  simultaneously     Knowledge  of  the  Internet,  social  networking  sites  and  blogging     Extensive  experience  with  CisionPoint,  PRtrak,  Adobe  InDesign,  and  Microsoft  Excel,  Word  and  PowerPoint  

EDUCATION  
University  of  Dayton Dayton,  OH   Master  of  Arts  in  Communication Graduated:  May  2011   Bachelor  of  Arts  in  Communication  with  a  focus  in  Public  Relations  │Minor:  Marketing                        Graduated:  May  2010   Graduate GPA: 3.91 │Undergraduate GPA: 3.66 Dean’s List: Fall 2006-May 2010; National Society of Collegiate Scholars  Relevant  Coursework:  Media  Writing;  PR  Writing;  PR  Campaigns;  International  Public  Relations;  Public  Relations  Theory;   Promotions  Management;  Principles  of  Marketing;  E-­‐Marketing;  Health  Communication;  Advertising;  Sales  Management  

  PROFESSIONAL  EXPERIENCE  
Brunner,  Inc.     Public  Relations  Intern  

Oversee  the  Cherokee  Inspired  Comfort  Award’s  winner  announcement  phase  including  press  releases  and  media  pitching   Increased  general  and  healthcare  media  coverage  for  Cherokee  Uniforms’  Inspired  Comfort  Award  nomination  phase     Perform  media  relations  activities  for  clients  such  as  Cub  Cadet,  RBFF  and  Bob  Evans     Responsible  for  pitches  and  media  value  reports  for  Knouse  Foods’  blogger  outreach  program     Organized  Musselman’s  “A  Day  at  the  Orchard”  blogger  event  by  arranging  budget,  travel,  accommodations  and  itinerary   Monitor  CONSOL  Energy  media  coverage  and  provide  daily  reports  to  CONSOL  PR  and  Media  teams     Downtown  Dayton  Partnership Dayton,  OH   Marketing  and  Communications  Intern                      (August  2010-­‐May  2011)    Assisted  in  planning  and  execution  of  major  events  such  as  Urban  Nights,  First  Friday  and  the  Dayton  Holiday  Festival    Wrote  press  releases,  feature  profiles  and  business  testimonials  that  promoted  downtown  activities      Wrote  web  copy  for  a  downtown  promotion  surrounding  The  Lion  King,  as  well  as  items  for  electronic  newsletters    Contacted  downtown  businesses  weekly  in  order  to  promote  their  activities  and  events  through  the  website  calendar    Updated  social  networking  accounts,  email  campaigns  and  e-­‐vent  postings  with  coverage  of  downtown  programs  and  events   University  of  Dayton Dayton,  OH   Graduate  Teaching  Assistant                        (August  2010-­‐May  2011)    Taught  multiple  sections  of  an  interviewing  class  for  the  Department  of  Communication    Executed  presentations  and  activities  designed  to  improve  students’  oral  and  written  communication  skills   The  Cleveland  Clinic-­  Fairview  Hospital  Campus Cleveland,  OH   Marketing  Intern                                      (May  2010-­‐July  2010)    Designed  basic  promotional  brochures  and  worked  with  outside  graphic  designers  to  ensure  completion    Assisted  in  the  publication  of  an  article  for  Cardiovascular  Credentialing  International’s  quarterly  newsletter;  The  Pulse      Assisted  with  physician  Q&A  interviews  placed  in  local  media  that  highlighted  developments  in  the  healthcare  industry    Conducted  research  on  competing  healthcare  organizations’  advertising  programs  for  bi-­‐weekly  reports     The  University  of  Dayton  Stander  Symposium                                                                    Dayton,  OH   Campaign  Co-­‐Director                        (January  2010-­‐May  2010)    Organized  and  publicized  keynote  speaker  event  featuring  Blake  Mycoskie,  founder  and  Chief  Shoe  Giver  of  TOMS  Shoes    Updated  Stander  Symposium  Facebook  page  with  event  ticket  information  and  TOMS  Shoes  videos  and  pictures    Increased  participation  from  300  attendees  to  over  1,000  attendees  by  implementing  promotional  tactics  on  campus    Conducted  a  campaign  evaluation  using  SPSS  and  PowerPoint  for  Stander  Steering  Committee      

   

   

   

   

   

   

   

   

   

               Pittsburgh,  PA                          (May  2011-­‐Current)  

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UNIVERSITY  ACTIVITIES  
   University  of  Dayton  Women’s  Varsity  Cross  Country  and  Track  &  Field       Student  Athletic  Advisory  Committee  (Team  Representative)         Research  Group  for  Ohio’s  “Keeping  Children  Alcohol  Free”  Campaign                                                                                                                      (2006-­‐2010)                                  (2006-­‐2010)                        (2009-­‐2010)  

  ACCOMPLISHMENTS  AND  AWARDS  
Boston  Marathon  Qualifier  2010;  University  of  Dayton  Cross  Country  Team  Captain;  Four-­‐year  Varsity  Letter  Winner;  Atlantic  10   Academic  All-­‐Conference;  Honors  Symposium  presenter;  Atlantic  10  Cross-­‐Country  Team  Champions  2009;  Rookie  of  the  Year  2006