INDIVIDUAL RESEARCH TOPIC

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ROYAL DUTCH SHELL

Presented To Prof Col (R) Manzoor Iqbal Awan Presented By: Sohail Bilawal Raza 091020 2011 (BBA-5A) Date 7 Oct

Royal Dutch Shell plc is a global group of energy and petrochemicals companies with around 93. refining. hydrogen.[ROYAL DUTCH SHELL] Royal Dutch Shell Royal Dutch Shell plc (LSE: RDSA. distribution and marketing. its subsidiary in the United States. United Kingdom. including in biofuels.000 service stations worldwide. In its place. solar and wind power. including exploration and production. four business organizations were created to achieve closer integration within each business sector across all countries. It also has major renewable energy activities. The new structure would strengthen the executive authority of the Committee of Managing Sohail Bilawal Raza (091020) Page 2 . power generation and trading. is one of its largest businesses. Shell has operations in over 90 countries. It was intended that the new structure would allow more effective planning and control within each of the businesses. Shell has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. remove much of the top-heavy bureaucracy that had imposed a costly burden on the Group. RDSB). It has secondary listings on Euronext Amsterdam and the New York Stock Exchange. Netherlands and with its registered office in London. Shell Oil Company. produces around 3.1 million barrels of oil equivalent per day and has 44. SHELL STRUCTURE The central feature of the reorganization plan of 1995 was the dismantling of the threeway matrix through which the operating companies had been coordinated since the 1960s. It is the fifth-largest company in the world (and the second-largest energy company) according to a composite measure by Forbes magazine and one of the six oil and gas "super majors". Our innovative approach ensures we are ready to help tackle the challenges of the new energy future. and eliminate the power of the regional fiefdoms. petrochemicals. is a global oil and gas company headquartered in The Hague. It is vertically integrated and is active in every area of the oil and gas industry. commonly known as Shell.000 employees in more than 90 countries and territories.

suppliers and in joint ventures and to promote the application of these Shell General Business Principles’ or equivalent principles in such relationships.  Responsibilities Shell companies recognize five areas of responsibility. This requires balancing shot and long term interests. which are supported by the requisite technological. We recognize that commercial success depends on the full commitment of all employees. To employees: To respect the human rights of our employees and to provide them with good and safe working conditions and competitive terms and conditions of employment.  Sustainable Development We commit to contribute to sustainable development. Sohail Bilawal Raza (091020) Page 3 . environmental and commercial expertise. integrating economic. environmental and social considerations into business decision making. Shareholders: To protect shareholder investment and provide a long-term return competitive with those of other leading companies in the industry. teamwork and performance and pride what we do.honesty integrity and respect for people. To those with whom we do business: To seek mutually beneficial relationships with contractors.[ROYAL DUTCH SHELL] Directors by providing a clearer line of command to the business organizations and subsequently to the operating companies. quality and environmental impact. openness. and by splitting central staff functions into a Corporate Center and a Professional  Shell Values Shell employees share a set of core values. We also firmly believe in the fundamental importance of trust. Customers: To win and maintain customer by developing and providing product and services which offer value in term of price.

safety. build and run the ultimate fuelefficient vehicle. By using their card each time they purchase Shell fuels on-site. India is a new addition to the championship. Safety. making it the longest season in the sport’s history. to support fundamental human rights in the line with legitimate role of business and to give proper regard to health .  Company main principle • • • • • • Economic :(Long term profitability is essential to achieving our business goals and our continued growth) Competition: (We seek to compete fairly and ethically and within the framework of applicable competition laws) Health.[ROYAL DUTCH SHELL] Society: To conduct business as responsible corporate member of society. security and the environment. Loyalty :Shell offers customers Loyalty Cards in 24 markets all over the world. Security and Environment: Local Communities: (We manage the social impacts of our business activities carefully and work with others to enhance the benefits to local communities ) Communication and Engagement: Compliance: (we comply with all applicable law and regulations of the countries in which we operate. and will host a race in New Delhi on October 30.( in all the world Universities) SHELL & Formula One Looking ahead to 2011.. customers earn points. The lights will go out for the first time in Australia on March 27 while the world-famous Interleague circuit in Brazil will close the season on November 27. 19 races will feature on the Formula One calendar. to comply with applicable law and regulations.) Shell Eco-Marathon The shall Eco-Marathon challenges students to Design. Sohail Bilawal Raza (091020) Page 4 . They get the gifts.

[ROYAL DUTCH SHELL] Subsidiaries Shell is working in more then 90 countries like • • • Shell Australia Shall Canada Shell Nigeria • Shell Pakista Shell Pakistan Royal Dutch Shell is Ethnocentric Global Corporation. dating back to 1899 when Asiatic Petroleum. History in Pakistan The Shell brand name enjoys a 100-year history in this part of the world. It’s main business principle and responsibilities are like the home country. Shell Pakistan Local Initiatives Sohail Bilawal Raza (091020) Page 5 . the far eastern marketing arm of two companies: Shell Transport Company and Royal Dutch Petroleum Company began importing kerosene oil from Azerbaijan into the subcontinent. Retail Promotion : Shell lunches his current promotion activity with O’more Icecream in Pakistan. the legacy of the past is visible in a storage tank carrying the date .1898. Even today.

In 2008 they spend $148 millions in different social works. 1.[ROYAL DUTCH SHELL] Shell has always taken a leadership role in contributing to society through a structured social investment program. *Law & order rate *Prices of Oil *Bad Political situation *High inflation Shell Canada Shell celebrates the 100 year business in Canada… Sohail Bilawal Raza (091020) Page 6 . Safar Bakhair (Road Safety) Program 2: Journey Management System 3: Driver Training& Attitude Improvement 4: Haulier/Contractor Professionalism Challenges in Pakistan: These are some challenges in Pakistan. Shell supports a variety of education and youth-oriented programs. There are some social work in Pakistan… 1: Free Eye Camp 3 : Shell Tameer Pakistan 5: HIV/AIDS Initiative 2: Neighborhood Beautification 4: Scholarship Program Road Safety Initiatives Shell Pakistan has always great important on health. Social Activities Shell voluntary contribution to support communities and societies. safety and environment aspect of society it does business in.

more nuclear energy. 3. The Energy Challenges In the World The world faces three hard truths in meeting the energy challenge. even as concerns about climate change grow.[ROYAL DUTCH SHELL] Heating Fuels: Shell introduce the heating Fuel in Canada and other European countries which are facing very hard winter. 1. as a result CO2 emissions from energy – responsible for more than half of man-made GHG emissions – are set to rise. wind and biofuels. Oil Companies should increasing production from Sohail Bilawal Raza (091020) Page 7 . Firstly. The world will have to use energy more efficiently and increase its use of other sources of energy. charge cards. and gasoline pricing. shell prepaid etc. oil. Secondly. demand for energy is growing rapidly. This means more renewables like solar. Select stores. This make your house warm and comfortable in during the coldest months. fuel. 2. more coal and more oil and natural gas from difficult-to-reach locations or unconventional sources like oil sands. Thirdly. and new techniques to extend the lives of existing fields. as countries including China and India enter the most energy-intensive phase of economic development. AIR MILES Reward Program. Services Cards: Shell introduce the different credit cards to serve their customers. How Meet These Challenges To meet the energy challenge oil companies should using advanced technologies to unlock oil and gas in more remote or hostile environments. Like Shell master card. On The Road: In Canada and other Europeans countries SHELL provides information about service stations. supplies of easily accessible oil and natural gas are unlikely to keep up with demand after 2015.

[ROYAL DUTCH SHELL] unconventional sources. And we are part of wind and solar power projects.shell.google. They build the strong loyalty in customer mind through their best services and social welfare programs. Give some relaxation in rules according to the host country culture With new technology and they increase their business Bibliography: <www.com > Sohail Bilawal Raza (091020) Page 8 .shell. Which fallow the Ethnocentric strategic predisposition. Shell organizational and management structural is very strong. That’s why they perform very well in global recession. Recommendations: Improve the customer services according to host country culture. Conclusion Shell is the one of the best global origination.yousigma.shell.com> <www.pk > <www. Increase the effectiveness and efficiency to reduce the extra cost. including oil sands.com> <www.ca> <www.

[ROYAL DUTCH SHELL] Sohail Bilawal Raza (091020) Page 9 .