ENTREPRENEURSHIP

Steve Jobs as an Entrepreneur

Submitted by :
Mohit Kumar (09/BBS/0058) Neha Arya (09/BBS/0030) Yogesh Kumar (08/BBS/7152) Rahul Dey (09/BBS/0032) B.B.S. Vth Semester

To : Mrs. Yogeita Mehra Department of Business Studies

DEEN DAYAL UPADHYAYA COLLEGE

University of Delhi

Declaration
We, students of Bachelor of Business Studies (5th semester), in Deen Dayal Upadhyaya College, University of Delhi, hereby declare that I have made this academic project titled Steve Jobs as an Entrepreneur as a part of the internal assessment for the subject Entrepreneurship, for academic year 2011-12. The project is submitted for the first time and here only and the information submitted therein is true to the best of my knowledge. I sincerely thank Mrs. Yogeita Mehra and my friends for the help extended by them for the successful completion of the project report.

Date : 24-10-2011 Countersigned signature (Mrs. Yogeita Mehra) Candidates Name Mohit Kumar Neha Arya Yogesh Kumar Rahul Dey

APPLE

STEVE JOB

Why Steve Jobs?

Steve Jobs is undeniably an extraordinary man by any standard. He has left his mark on no less than five industriesAnimation with Pixar Phone with i-Phone Music with iPod and iTunes Personal computers with Apple II and Macintosh animated movies for decades to come

Why is he so special?
A middle-class hippie kid with no college education still built a computer empire. Became a multi-millionaire in a few years. Was fired from his own company, came back a decade later to save it. Turned it into one of the worlds most influential corporations, with millions of fans around the world.

1976

1977

Present apple logo

The idea fell from a tree, literally. Steve Jobs had returned from visiting a communelike place in Oregon located in an apple orchard. Apple co-founder and Jobs pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, I came up with a name for our companyApple. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly.

EDUCATIONAL CAREER OF STEVE JOB

Steve job attended Cupertino Middle School and Homestead High School, both in California,USA. He attended after school lectures at the Hewlett-Packard Company, where he was later hired. He worked there with Steve Wozniak as a summer employee After high school, he attended Reed College in Portland, for one semester, and then dropped out Two years later, in 1974, he started going to meetings for the Homebrew Computer Club with Steve Wozniak in California
Steve Job and Wozniak

Steve took a job at Atari, a popular video game company, as a technician, hoping to save enough money for a spiritual retreat to India He came back from the trip, head shaved, wearing traditional Indian clothing, and ready to go back to Atari. He was given the job of creating the circuit board for the game Breakout, and $100 for each chip he could reduce. He gave the job to Wozniak, who created a design so tight, the assembly line couldnt do it, and reduced the design by 50 chips. After he saw wozniakcretivity and talented work and his passionate towards electronic theories he realised to start computer company (and ready to take risk in those days).

History 1976-1978
Steve Wozniak and Steve Jobs form the Apple Computer Company on April Fool's Day on 1976 in GARAGE. Wozniak and Jobs finish work on a preassembled computer circuit board. It had no keyboard, case, sound or graphics. They called it the Apple I.The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of $666.66. Apple's first formal business plan set a goal for sales to grow to $500 million in ten years. As it turns out, the company will pass that mark in half the time. Apple I computer boards were sold through 10 retail stores in the U.S.
STEVE JOB and WOZNIAK

Steve took a job at Atari, a popular video game company, as a technician, hoping to save enough money for a spiritual retreat to India He came back from the trip, head shaved, wearing traditional Indian clothing, and ready to go back to Atari. He was given the job of creating the circuit board for the game Breakout, and $100 for each chip he could reduce. He gave the job to Wozniak, who created a design so tight, the assembly line couldnt do it, and reduced the design by 50 chips. After he saw wozniakcretivity and talented work and his passionate towards electronic theories he realised to start computer company (and ready to take risk in those days).

Steve Jobs was the founder and inspiration for using the Apple Company, but he was slowly pushed out for aggressive and underhanded tactics Employees said he had a temper, and was usually stubborn After an internal power struggle, he was eventually kicked off from the board of directors Jobs protested and resigned, even though he stayed the chairmen for some time. He was so upset, he sold all but one of his Apple shares

During this time, Jobs bought what became Pixar from Lucasfilm for $5 million. Pixar, which Jobs bought in 1986, has been responsible for films such as Toy Story, Finding Nemo, the Wall-e and The Incredibles etc. Relations with Disney were getting tough, though, and Jobs announced that they would find a new partner in 2004. But, when Eisner was replaced by Bob Iger in 2005, he improved relations, and Disney bought Pixar for $7.4 billion. This made Steve Jobs the largest single shareholder of the Walt Disney Company, with 7% of the stock

NeXT Computer

Then started the computer company NeXT Computer Though it never went very mainstream, due to high costs, it was responsible for many important innovations, including NeXTMail- Jobs email program that supported embedded graphics and sounds.

ENTREPENEUR

By this we can say that Steve JOBSs is not only an Innovator but he is also a good ENTREPRENEUR. He all together started three companies which redefined the worlds thinking process and Revolutionized the IT industry as well as ANIMATION field.

Not for money

Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer, with a salary of just $1. However, gifts like a $46 million jet and just under 30 million shares of restricted stock make him very well off to say the least

The Comeback
Apple bought NeXT in 1996, bringing
Jobs back to Apple When the CEO in 1997, Gil Amelio, Was thrown out, Jobs took his place To show how profitable he could make Apple again, he released a number of new items like the Newton, Cyberdog, and OpenDoc.

He invented the i-pod and world thinnest notebook MAC BOOK AIR.(now this is called CREATIVITY) The coming years brought many new products, including Mac OS X, the iMac, the iTunens, i-TV. And the recent ones include i-Phone, i-Pad and iPad II.

creativity is just connecting things sste Creativity is just connecting things.

-Steve jobs

Apple II, Apple III, 1977) 1st floppy It had 1980

diskdrive

Lisa,1983

Apple I(april 1st 1976)

MAC,1 984

VARIOU S PRODUC T CYCLE

i-pad & i-pad II, 2010-11

iMac,1998

Adding i-phone, 2007 Apple tv, 2007

Mac book Air-worlds 1st slimmest notebook,2006

values

Mac pro, 2004

VISION Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. MISSION Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

VISION AND MISSION

Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs vision to put a computer in the hands of everyday people.

Health issues
Despite his professional successes, Jobs struggled with health issues. In mid-2004, he announced in an email to Apple employees that he had undergone an operation to remove a cancerous tumor from his pancreas. In January 2011, following a liver transplant, jobs took a medical leave of absence from Apple, But such a fighter and workaholic he is, he came back to launch the I-Pad 2. Eight months later, on August 24, Apples board of directors announced that Jobs had resigned as CEO. But Jobs has wished to remain with the company as the Chairman.

Final departure?
There will be plenty of time for analysis of what now happens at Apple and whether the company can retain is extraordinary leadership of the world of technology. But its hard to read his resignation written with his customary pellucid simplicity, without being moved. He does not spell out the full truth about his long battle with cancer and ill-health but the elegiac tone makes it clear enough.

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apples CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. I believe Apples brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve

The Resignation

Bibliography
The above information and facts has been collected from the following sources: Websites:

www.slideshare.net (accessed on 21-10-2011)

www.scribd.net (accessed on 21-10-2011)

www.wikipedia.org (accessed on 21-10-2011)

www.economictimes.com

Books and Newspapers:

Privatization: Principles and Practice (David J.

Donaldson, Dileep M. Wagle)

Economic Times