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THE COOL PLATFORM

CONTENT DRIVEN COMMUNICATION FOR BRANDS

NOT WHAT YOU DO… BUT WHY AND HOW

TO REACH VERY CRITICAL GROUPS

UNIVERSITY STUDENTS (next management generation)


CEO’s AND CMO’s (decision makers)
MARKETING PROFESSIONALS (opinion leaders)
TO CREATE BRAND AMBASSADORS UNDER OPINION LEADERS

INTERVIEW
WHAT’S THE STORY? (Interview with CEO / CMO)
What does the brand stand for?
What are the challenges of the brand?
What are the recent developments?
What is the vision for the futur?

Translate interview into a story for the Einstein generation


- cut the crap, get to the point and show me the visuals -

WWW.COOLBRANDS.ORG
Online platform for Brands, Marketing Professionals, Universities, Students and Branding
Experts.
The branding cases are read, used and commented upon.
Interaction between Brands, Students and Marketing Professionals.

UNIVERSITY LEVEL BRANDING BOOK


A selection of the best brand cases, based on interviews with the brands.
With the collaboration of branding experts such as Roland van Kralingen, Roland van der
Vorst, Kevin Lane Keller and Martin Lindstrom.
Visual presentation of the brand adapted to the Einstein generation.

SHARE THE BRAND

Lectures by the brand as part of the CoolBrands Roadshow to the top universities.

UK: London Graduate School of Management - Aberdeen Business School


FR: Paris INSEAD - ESSEC Business School - ESG Graduate School of Management
N: Norwegian School of Economics and Business Administration
SW: Zurich SBS Swiss Business School
ES: Barcelona European University - Madrid Universidad Carlos III
GER: Berlin School of Economics - Berlin Freie Universität
Villingen Furtwangen Hochschule University
I: Milano SDA Bocconi

CHALLENGE THE STUDENTS IN THE CASE CONTEST

- Brands will present a challenge


- Students will write a paper with a solution
- Online contest between universities
- Selection of the best paper
- Award ceremony at the CoolBrands House

ON TARGET DISTRIBUTION

- CEOs and CMOs from the top 200 brands.


- University professors and students in marketing, communication and business.
- Directors and strategic directors of the 40 leading advertising and PR agencies.
- Trade press and specialised journalists of public press.
- Brand experts and co-authors of the CoolBrands book and their immediate peers.

NETWORKING AND INTERACTION

CoolBrands House: physical component of the CoolBrands concept

- Network Events
- Award Ceremony of the online case contest
- Brand experiences

Anouk Papers and Maarten Schafer


Cool Unlimited
CoolBrandsHouse #5
1096BE Amsterdam

Anouk Papers and Maarten Schafer


Cool Unlimited
CoolBrandsHouse #5
1096BE Amsterdam

Anouk Papers and Maarten Schafer


Cool Unlimited
CoolBrandsHouse #5
1096BE Amsterdam

Anouk Papers and Maarten Schafer


Cool Unlimited
CoolBrandsHouse #5
1096BE Amsterdam

Anouk Papers and Maarten Schafer


Cool Unlimited
CoolBrandsHouse #5
1096BE Amsterdam

Anouk Papers and Maarten Schafer


Cool Unlimited
CoolBrandsHouse #5
1096BE Amsterdam