A~-~SPARQ

VCONCEPTS
Entertaining India, the western way... ,

CAP TAL.IZE IN AUNI,QUE
ICE SKATING BUSINESS!

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With evollving trends like a burgeoning young population} economic prosperity; growing affluence westernized _. .
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~ lndla's Ilew malls are larger than retail complexes of the past; offer more than shops &. restaurants :~ These new malls offer entertainment concepts Ilikce game parlors, bowling alleys, pool centers, etc ~ Entertainment concepts are more expensive to set up & less lucrative for mall owners than retail :~ Afthough entertainment tenants pay one-third than retailers, but bring more customer inflow ~ Novel entertainment concepts are introduced in malls to draw customers & promote spending :~ Entertainment centers offer an extra avenue of discretionary spending to the mall customers
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lifestyles & progressive attitudes, the penchant for alternative sports & entertainment concepts is gaining steam in lndla. Besides, with more than 50% of India's population less than 25 years of age, there is immense scope for innovative alternative sports & entertainment concepts In lndla.

Today, there, is a substantial space is allocated for entertainment concepts in malls & therne parks hubs

:~ Besides easy monitoring of kids, entertainment allow families to spend more time & money
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Even educational institutes like schools take students to entertainment zones to offer ~e.arningbeyond books

Witha,n acute constraint of safe open spaces.or play grounds, near home or in schools, the new generation has displayed tremendous prodivity towards a mail: dominated entertainment cujture, whether multiplexes or alternative sports like bowling allevs, pool centers, game parlors, ice-skating, €,tc, Eariier a one sport nation (cricket). India is gradually moving beyond cricket, as new generation is willing to try new formats & concepts in sports/entertainment.

An em-friendly skating maintain. products

product,

our international minimal

standard

Ice-

CUBE also customizes the franchisees' also provide ow

the designs of its products, requirements.

based on we

rjnks consume Coming

electricity

and' are easy to

operational

In addition,

with a 5 years manufacturer warranty. our aire easy, swift & fast to relocate.Le. less than al
in India come true, ICE

merchandise,

for those' who prefer to buy their

naccessories.

day. Making. the Dream of ice skating

Wlt.h a long experience
synthetic different starting ice-skating, im.plemented

& tnternattonal expertise in
ICE CUBE has successfully concept prices,

novel concept

has

enormous Hvderabad,

growth

potential

ln the major ICE

cities of India. With successful

operations Bangalore

in cities like and Chennal,

this novel ente rta in ment business highly competitive

in

Mumbai,

lndore,

cities of India. With from INR 150 including

CUBE aims to further expand its unique across other major cities of India.

product experience

Shoe Skates, ICE CUBE's

MOVE UP TO ICE CUBE
Wuth a long experience
synthetic different starting ice-skating, implemented

& international

expertise business

in concept prices,

novel concept

has enormous Hvderabad,

growth

potential

ill the major ICE

ICE CUBE has successfully

cities of India. With successful

operations Bangalme its unique

in cities like and Chennai, product experlence

this novel entertainment

in

Mumbai, CUBE

lndore,

cities of India. With from INR 150 including

h~ghlV cornpetltlve

aims

to furtherexpand major

Shoe Skates, 'ICE CUBE's

across other

cltles of India.

Offering entertainment, sport & fun on a single floor, for all age groups

Changing consumer trends & aspirations fueling strong growth

Backed by leading distributor of Artificial iceRiinks in India SPARQ CONCEPTS

With non-availability of similar product experience from competitors, in most places

Tie-up with reputed international artificial icerink manufacturer - XTRAICE

With an impact absorbent surface, ensuring safety for kids as well as adults

First to introduce unique, low maintenance & eco friendly artificial icerlnks in India

To create expert trainer base for franchisees, for imparting skillful training Strategies & systems that can be easily & productively implemented

With Ist year ROI ranging between 30% to 40%, with proven quick breakeven

~ .11:'110....: ...

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, SKATE

TOWARDS THE LIGHT OF SUCCESS!"

FREQUENTLY ASKED QUESTIONS
Q. A. How much would.a ICE CUBE Franchise cost me? The initial set up cost would be around INR 30 lac (including lnfrastrucrureend information on investments, please refer to the enclosed 'Financials' page. cost). For further

Q. A.

How long does it take ito open ICE CUBE Franchise? After signing the formal agreement it normally takes 1.5 to 2 months to set and start the entire operations. Whe·n can I break even? The break-even point varies from outlet to outlet (IS it depends on variety of factors such as overheads, operating cost and business performance. However the USP of this business is the faster pay-back period and the quick break- even point. Do I: need a license to open a ICE CUBE Franchise? No, but of course you need to s.~gn the formal legal agreement .. Where are you selling franchises? We are targeting a PAN India rollout. Do I need to currently be from ·aentertainment background to be acceptedes a Franchisee? No prior experience in the entertainment industry is required. Our Franchise program is designed in such a manner that it assists a new franchisee in all areas at operations. What is the term of the' franchise agreement? The initial agreement is for 3 years, with an option of renewing it further, subject to mutual agreement of both the parties. Do you provide any business aids?

Q.
A.

Q. A.
Q. A,

Q.

A.

Q.
A.

Renewa.1of the agreement

is

Q. A.

Yes,we do. We start helping you from the set up phase; we will help you from designing of the outlet, fit outs, fixtures, productionstaff recruitment, training to help you with d.a.y-to-d.ayoperations, How willadvertising Local advertisement be handled? and promotions shall be carried out witll the' support and inputs from ICE CUBE.

Q. A.

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