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international marketing

list of attempted questions and answers

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he takes the title to the product

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer the indian overseas

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer true

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who takes title of good

multiple choice single answer


question what are the aspects of globalization?
correct answer products with competitive advantages
your answer products with competitive advantages

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer true

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

match the following


question correct answer your answer

trade fairs knowing new technological trends knowing new technological trends

direct mailing target audience industrial market

sales literature price list price list

personal selling industrial market target audience

select the blank


question the country experienced ________ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer negative trends
your answer negative trends

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer foreign culture

multiple choice single answer


question why do buyers buy a foreign products?
correct answer as it is easier to obtain quality goods at a bargain price
your answer as company gives committed after sales service

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , labour cost , government regulations , transportation &
communication

true/false
question the movement of goods across national borders is a major part of an international
marketing strategy.
correct answer false
your answer true
multiple choice multiple answer
question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

match the following


question correct answer your answer

push factor saturation of market large volume of transactions

each country own demand pattern own demand pattern

greater degree of risks large volume of transactions international environment

pull factor growth prospectsaturation of market

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer false

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product , as it reflects ethnic
value

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false
your answer true

multiple choice single answer


question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential consumption
& sales
your answer they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer


question what is the factor that helps to estimate market potential?
correct answer market size & growth
your answer market size & growth

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

true/false
question literature search is the quickest & cheapest way to collect information.
correct answer true
your answer true

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer export-import bank

select the blank


question how much of a product people can buy, and which products they choose to buy
are obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer regiocentric orientation

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer singapore , italy , germany

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq
your answer attack on kuwait by iraq

multiple choice single answer


question what is the crucial factor in a firm's differential advantage in international
markets?
correct answer motivation of effective channels of distribution
your answer motivation of effective channels of distribution

multiple choice single answer


question in international product strategy, the decision to standardize or adapt is dictated
by
correct answer nature of product
your answer product development

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed
select the blank
question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging
your answer packaging

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products , payment of commission before selling
of goods

international marketing
list of attempted questions and answers

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he takes the title to the product

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer the indian overseas

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer true

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who takes title of good

multiple choice single answer


question what are the aspects of globalization?
correct answer products with competitive advantages
your answer products with competitive advantages

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer true

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

match the following


question correct answer your answer

trade fairs knowing new technological trends knowing new technological trends

direct mailing target audience industrial market

sales literature price list price list

personal selling industrial market target audience

select the blank


question the country experienced ________ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer negative trends
your answer negative trends

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer foreign culture

multiple choice single answer


question why do buyers buy a foreign products?
correct answer as it is easier to obtain quality goods at a bargain price
your answer as company gives committed after sales service

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , labour cost , government regulations , transportation &
communication

true/false
question the movement of goods across national borders is a major part of an international
marketing strategy.
correct answer false
your answer true

multiple choice multiple answer


question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

match the following


question correct answer your answer

push factor saturation of market large volume of transactions


each country own demand pattern own demand pattern

greater degree of risks large volume of transactions international environment

pull factor growth prospectsaturation of market

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer false

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product , as it reflects ethnic
value

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false
your answer true

multiple choice single answer


question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential consumption
& sales
your answer they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer


question what is the factor that helps to estimate market potential?
correct answer market size & growth
your answer market size & growth

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

true/false
question literature search is the quickest & cheapest way to collect information.
correct answer true
your answer true

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer export-import bank

select the blank


question how much of a product people can buy, and which products they choose to buy
are obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer regiocentric orientation

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer singapore , italy , germany

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq
your answer attack on kuwait by iraq

multiple choice single answer


question what is the crucial factor in a firm's differential advantage in international
markets?
correct answer motivation of effective channels of distribution
your answer motivation of effective channels of distribution

multiple choice single answer


question in international product strategy, the decision to standardize or adapt is dictated
by
correct answer nature of product
your answer product development

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

select the blank


question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension
true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging
your answer packaging

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products , payment of commission before selling
of goods

list of attempted questions and answers

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer

indirect exporting home-based merchant copyright

business dimensions channel network channel network

legal dimensions copyright use of patent

licensing arrangement use of patent home-based merchant

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two years
the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983
select the blank
question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question if foreign retailers are used, the products in question are industrial products rather than
consumer products.
correct answer false
your answer true
multiple choice multiple answer
question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

match the following


question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas operation
conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade
was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good for
money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question many companies modify their products/promotion strategies to suit ________ of the
population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question the area of change relates to product adaption requires upgradation of technology and
huge investment in brands.
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need

multiple choice single answer


question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of marketing

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

currency restrictions
internal taxes
tariffs
politicals factors

can affect the competitiveness of researcher's product against products made within the market.

what is the internal factor in the task of international marketing?

a)

b)

c)

d)
market environment

product

competitive profile

intermediaries

when did india get strengthened & become one of the newly industrialized economies in
the east asian region?

a)

b)

c)

d)

when unilever came in india

when east india company came in india

when jrd tata started steel manufacturing plant in india

when reliance started petroleum manufacturing plant in india

what are the important infrastructure factors in evaluating production site?

a)

b)

c)
d)

industrial site

labour cost

government regulations

transportation & communication

in executive summary, a description of the management problem, the possible reasons


for the problem, and the decision alternatives are studied.

true

false

which of the following is not investment entry?

a)

b)

c)

d)

sole venture: acquisition

joint venture: minority

joint venture: majority

joint venture:11-89

any technical matter of interest, statistical information etc should be part of the back end
of the proposal is termed as .
ppendics
purpose & scope
objectives
research scope

what is the avenue of entry into foreign markets?

a)

b)

c)

d)

foreign disinvestment

studying indian economy

contract manufacturing

foreign culture

what does "currency used for billing" stand for?

a)

b)

c)

d)

the currency of the purchaser


currency of the purchaser's currency

the seller's currency

leading international currency

strategies suggested in the medium term export plan include product-market penetration
strategy for existing products, product-market, diversification for new products & new markets.

true

false

1. direct mailing

1. price list

2. sales literature

2. target audience

3. personal selling

3. general audience

4. trade fairs

4. consumer market

5. industrial market

6. knowing new technological trends

1. business dimensions

1. channel network

2. legal dimensions

2. use of patent

3. licensing arrangement

3. home-based merchant
4. indirect exporting

4. copyright

5. method of marketing

6. packaging

the scope of international marketing has been enlarged to cover activities like :-

a)

b)

c)

d)

joint venture

elimination of competitors

licensing

franchising

list of attempted questions and answers

true/false

question
promotion-mix decision consists of product,price,distribution,promotion
correct answer
false

your answer
true

true/false

question
companies with smaller needs, an independent supplier will be less active.

correct answer
false

your answer
true

select the blank

question
in case of ________ , the manufacturer retains control over marketing strategy, particular pricing,
positioning & advertising.

correct answer
cooperative exporter

your answer
cooperative exporter

multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

select the blank

question
the country experienced ________ in the external sector in 1990s due to fall of the soviet union &
the sharp rise in prices.

correct answer
negative trends

your answer
positive trends

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing

true/false

question
in international market, the existing of different legal systems makes the task of businessmen
more difficult.

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the elements of evaluation of sources?

correct answer
emphasis , accessibility

your answer
company records , accessibility , chamber of commerce

multiple choice single answer


question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice single answer

question
what marketing technique is used to know international marketing need?

correct answer
marketing information & research

your answer
marketing information & research

select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
ecgc

select the blank

question
________ is one of the contractual entry modes in foreign countries

correct answer
assembling arrangement

your answer
assembling arrangement
multiple choice multiple answer

question
how is the nature of international strategy?

correct answer
depends on company's objectives , varies from country to country

your answer
depends on company's objectives , varies from country to country

multiple choice multiple answer

question
how does the product reach to the buyer?

correct answer
distribution , transportation

your answer
advertising , telemarketing , distribution

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
legal dimension
true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false

your answer
false

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
cultural

multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
competition

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , advertising , sales promotion
multiple choice multiple answer

question
"brighter colours are liked in africa" is an example of

correct answer
cultural views , packaging

your answer
cultural views

select the blank

question
while negotiating an agency agreement, the indian firm should be careful on________.

correct answer
contracted territory

your answer
permanent agency

select the blank

question
"make site booking" is a point of checklist of ________

correct answer
before the fair

your answer
a part of during and after the fair

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
acquisition , international licensing , joint venture
multiple choice single answer

question
which of the following represents the foreign buyer?

correct answer
purchasing agent

your answer
foreign distributors

multiple choice single answer

question
in product planning for export, length is related to

correct answer
number of products

your answer
number of products

true/false

question
the naïve rule is for managers to use the same entry mode such as agent/distributor exporting, for
all target countries

correct answer
true

your answer
true

true/false

question
the area of change relates to product adaption requires upgradation of technology and huge
investment in brands.

correct answer
true

your answer
true
multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". what were the options mr.patnaik
had to operate in the us market?

correct answer
opening a branch office , a subsidiary company

your answer
opening a branch office , a subsidiary company

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals

match the following

question
correct answer
your answer

factors in firm's differential advantage


selection, operation, motivation of distribution channels
selection, operation, motivation of distribution channels

environmental factor
culture
culture

export merchants
take title to the goods
take title to the goods

export agents
do not take title to goods
do not take title to goods

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the advantage of enlarging the
product line?

correct answer
enables exporters to gain profits

your answer
enables exporters to gain profits

multiple choice multiple answer

question
people enter export markets for a variety of reasons like :-

correct answer
recession in domestic market , higher profitability , utilization of export incentives

your answer
recession in domestic market , higher profitability

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the problem in adapting ab
enterprises product in the market?

correct answer
novelty is lost due to ethnic character in ab enterprises

your answer
novelty is lost due to ethnic character in ab enterprises
multiple choice multiple answer

question
which are the terms included in international marketing?

correct answer
selling , advertising , distribution

your answer
advertising , shipping , distribution

multiple choice single answer

question
what is the factor that is in favour of selling directly in foreign market?

correct answer
the exporting company will have direct control over the marketing operations

your answer
the exporting company will have direct control over the marketing operations

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries
multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
emc , export broker

select the blank

question
the basic advantage of having an agent in the export market is ________.

correct answer
he is knowledgeable of the marketing condition

your answer
he is knowledgeable of the marketing condition

multiple choice single answer

question
what is happening in developing countries?

correct answer
population & income growing

your answer
population & income growing

select the blank

question
in________, a product is in the process of development & sales pick up gradually in plc

correct answer
introduction

your answer
introduction
multiple choice multiple answer

question
what are the necessary things for good questionnaire?

correct answer
avoiding irrelevant information , making it easy

your answer
avoiding irrelevant information , making it easy

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk had adopted
systematic & modern office practices and was positively inclined towards professional &
management styles.

correct answer
true

your answer
true

multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
packaging

tariff - important source of revenue for the government.


makes imports more expensive and reduce competition for the local producers.

non tariff - ntb used by developing countries to prevent foreign exchange outflows.

modes of entering into foreign markets :


• franchising
• licensing

physical requirements: special requirements


cultural views level of sophistication
climatic conditions life cycle
product use strategy
quality standardizations
branding and packaging

agent: frontline representative, mist possess 3cs


character, capital, capacity/ creditability

offshore sourcing : hiring a foreign based organization to perform certain business functions. it
sector is the largest participant in offshore sourcing.
companies are sourcing products from other countries to reduce production and labour costs.

offshore sourcing – hiring a business organization to perform certain business functions.


• companies outsource their products- to reduce production and labour costs

• it is not possible to predict overseas market – false


• difference created by intermediaries is more in export trade – true
• fifth step is organizing primary and secondary data sources – true
• type of information required falls under the gathering information – false
• interviews are – structured survey
• questionaire are used for – unstructured interviews
• step after conducting pilot test is – revise instruments
• after summary findings – table of contents
• in methodology – sampling methods and procedures are described
• appropriate column labels and row labels and figure legends for defining specific
elements in the figure.

assignment

list of attempted questions and answers

true/false
question the importers & exporters can obtain information relating to the markets &
products from eda
correct answer true
question this question is based on the case study "oriental silk pvt. ltd.". what were the
options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in________, a product is in the process of development & sales pick up gradually
in plc
correct answer introduction
match the following
question correct answer your answer

trade fairs knowing new technological trends industrial market

direct mailing target audience target audience

sales literature price list price list

personal selling industrial market knowing new technological trends


true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
select the blank
question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
multiple choice multiple answer
question which of the following are popular modes of entry in foreign market?
correct answer co production agreements, joint venture
question how does the product reach to the buyer?
correct answer distribution, transportation
select the blank
question ________ is one of the reasons to enter export market.
correct answer recession in domestic market
multiple choice single answer
question what is important to take pricing decision?
correct answer competition
question what is export entry mode?
correct answer indirect export
question experience survey, which is also called as ________.
correct answer key informant survey
multiple choice multiple answer
question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives

multiple choice single answer


question in product planning for export, length is related to
correct answer number of products
true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
question what does channel-mix decision include?
correct answer intermediaries
question in product planning for exports, depth signifies
correct answer variation of particular item
question this question is based on the case study "chow flowers co. ltd." what was the
reason to increase the domestic demand for artificial flowers?
correct answer the increase in the number of air-conditioned offices & homes
multiple choice single answer
question what does promotion encompass?
correct answer advertising
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk
private limited, is a ________ unit, was one of the leading indian manufacturers & exporters of
silk fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
multiple choice multiple answer
question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
multiple choice multiple answer
question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
question ethnocentric orientation includes following things :-
correct answer same products , same strategies , same home and foreign market
question what are the factors that decide controlled offshore manufacturing?
correct answer investment, capital, management, technology & products and/or parts,
profits and/or fees
question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption
question what could be attributed to the removal of trade restrictions in the process of
liberalization in agri & allied products?
correct answer sugar , wheat
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
question in international marketing, cultural dimensions include customs, traditions
correct answer true
multiple choice single answer
question as per the wto report 2002, what was the position of india in the world?
correct answer next to only china

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
multiple choice single answer
question during the period 1998-99 to 2002-03, which products marked the single largest
growth in agri & allied category?
correct answer marine
multiple choice single answer
question what is the health & safety regulation on food products?
correct answer condition under which it is prepared
question what marketing technique is used to know international marketing need?
correct answer marketing information & research
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
question what does political environment include?
correct answer legal dimension
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what did merchant-
exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
your answer not able to penetrate markets on the basis of price & quality considerations

match the following


question correct answer your answer

challenge of stiff competition new development strategy new development strategy

oriental silk apparel export promotion council apparel export promotion council

conducting sales in us an agent an agent

largest silk fabrics importer usa usa

multiple choice single answer


question it is the transfer of industrial property rights from a licensor in one country to a
licensee in a second country, what is it called?
correct answer international licensing
question ________ is a kind of non-equity joint venture
correct answer coproduction arrangement
question ________is not an avenue of entry into foreign market
correct answer exim policy
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer petroleum / crude oil products

multiple choice single answer


question according to the task of international marketing in a hierarchy of steps, what is
the fifth stage?
correct answer to develop the organizational system
question which of the following is not included in foreign environment?
correct answer local dimension

list of attempted questions and answers

multiple choice multiple answer


question
what could be attributed to the removal of trade restrictions in the process of liberalization in agri
& allied products?
correct answer
wheat , sugar
your answer
wheat , sugar

multiple choice single answer


question
which is the push factor that makes firms go internationally?
correct answer
saturation of the domestic market
your answer
saturation of the domestic market

multiple choice single answer


question
what is the meaning of "standing in the market" in indirect exporting?
correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer
your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

select the blank


question
________ can affect the competitiveness of researcher's product against products made within
the market.
correct answer
tariffs
your answer
tariffs

multiple choice single answer


question
which of the following is not included in foreign environment?
correct answer
local dimension
your answer
business dimension

match the following


question
correct answer
your answer

company provides engineering & construction services and other additional services
turnkey construction contracts
turnkey construction contracts

company undertakes the day to day management of enterprise in target country


management contracts
management contracts

franchisee carries on a business under franchisor's trade name


international franchising
international franchising

to get production to it's own specification from manufacturer


contract manufacturer
contract manufacturer

multiple choice multiple answer


question
which of the following are indirect channels?
correct answer
emc , export broker
your answer
emc , export broker

multiple choice single answer


question
what is important to take pricing decision?
correct answer
competition
your answer
competition

multiple choice single answer


question
which of the following is direct exporting channel?
correct answer
foreign retailers
your answer
foreign retailers

true/false
question
switzerland is among the top ten countries, which all together account for more than fifty percent
of india's total exports.
correct answer
false
your answer
false

true/false
question
decision to enter export market should be final and it does not call for a roll-back
correct answer
true
your answer
true
multiple choice single answer
question
what does product-mix decision include?
correct answer
packaging
your answer
packaging

select the blank


question
in________, a change is required to ensure adequate protection from environment
correct answer
packaging
your answer
packaging

select the blank


question
the market approach focuses on pricing from the viewpoint of ________
correct answer
the customer
your answer
the customer

multiple choice single answer


question
what does channel-mix decision include?
correct answer
intermediaries
your answer
intermediaries

multiple choice multiple answer


question
what are the advantages of direct exporting?
correct answer
greater control over foreign marketing plan , quicker information feedbacks on markets,
competition
your answer
greater control over foreign marketing plan , quicker information feedbacks on markets,
competition

true/false
question
exporting is the only avenue of entry into foreign market
correct answer
false
your answer
false
select the blank
question
india's share in the total world exports in 1950 was around ________.
correct answer
0.02
your answer
0.04

select the blank


question
________ banks also have good deal of information on commercial agents in various countries.
correct answer
international merchant
your answer
international merchant

multiple choice single answer


question
what is the issue in foreign market entry strategy?
correct answer
target product
your answer
target product

multiple choice multiple answer


question
this question is based on the case study "chow flowers co. ltd.". which are the products to be
exported to foreign markets?
correct answer
lily , rose
your answer
lily , rose

match the following


question
correct answer
your answer

ethnocentric
similar strategies
similar strategies

joint venture
technology transfer
tie-up

contract manufacturing
tie-up
technology transfer
foreign investment
economic development
setting own unit

select the blank


question
________ is institutional source which provides market information.
correct answer
chamber of commerce
your answer
chamber of commerce

multiple choice single answer


question
how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer
can be recovered from domestic market
your answer
can be recovered from domestic market

multiple choice multiple answer


question
what are the advantages of personal selling?
correct answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously
your answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

select the blank


question
the main elements of ________dimensions include per capita gdp
correct answer
economic
your answer
economic

true/false
question
catalogues contain a list of all competitors with product details.
correct answer
false
your answer
false

multiple choice multiple answer


question
how should the product for indirect exporting be?
correct answer
non-technical product , consumer products
your answer
non-technical product , consumer products

true/false
question
this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it was high time
that he appraises his agents' performance relating to the vast & expanding us market.
correct answer
true
your answer
true

true/false
question
the importers & exporters can obtain information relating to the markets & products from eda
correct answer
true
your answer
true

multiple choice multiple answer


question
what are the risks involved in international marketing?
correct answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit
your answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit

multiple choice single answer


question
what are the aspects of globalization?
correct answer
products with competitive advantages
your answer
products with competitive advantages

true/false
question
this question is based on the case study "chow flowers co. ltd.". japan was a net importer of
artificial flowers until 1973, when it became a net exporter.
correct answer
false
your answer
false

multiple choice multiple answer


question
people enter export markets for a variety of reasons like :-
correct answer
recession in domestic market , higher profitability , utilization of export incentives
your answer
recession in domestic market , higher profitability , utilization of export incentives

true/false
question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.
correct answer
true
your answer
true

select the blank


question
________ is one of the contractual entry modes in foreign countries
correct answer
assembling arrangement
your answer
assembling arrangement

multiple choice single answer


question
what is happening in developing countries?
correct answer
population & income growing
your answer
population & income growing

multiple choice multiple answer


question
what are the factors affecting indirect channel choice?
correct answer
the dispersed market , non-technical product
your answer
the dispersed market , non-technical product

true/false
question
joint ventures will prosper only if the partner trust each other and continuously support their
common endeavor
correct answer
true
your answer
true

multiple choice multiple answer


question
what are the main objectives of imposing trade barriers?
correct answer
to protect domestic industries from foreign competition , to curb conspicuous consumption
your answer
to protect domestic industries from foreign competition , to curb conspicuous consumption

true/false
question
a research proposal describes a plan for conducting & controlling research project.
correct answer
true
your answer
true

multiple choice multiple answer


question
what are the necessary things for good questionnaire?
correct answer
avoiding irrelevant information , making it easy
your answer
avoiding irrelevant information , making it easy

select the blank


question
in case of ________ , the manufacturer retains control over marketing strategy, particular pricing,
positioning & advertising.
correct answer
cooperative exporter
your answer
cooperative exporter

multiple choice single answer


question
what does product mean?
correct answer
bundle of attributes
your answer
bundle of attributes

select the blank


question
________ extends finance to exporters of capital & manufactured goods.
correct answer
export-import bank
your answer
export-import bank

multiple choice single answer


question
what is not included in social environment?
correct answer
growth rates
your answer
growth rates

multiple choice single answer


question
what is the health & safety regulation on food products?
correct answer
condition under which it is prepared
your answer
condition under which it is prepared

currency restrictions
internal taxes
tariffs
politicals factors

can affect the competitiveness of researcher's product against products made within the market.

what is the internal factor in the task of international marketing?

a)
b)
c)
d)
market environment product competitive profile intermediaries

when did india get strengthened & become one of the newly industrialized economies in
the east asian region?

a)
b)
c)
d)
when unilever came in india when east india company came in india when jrd tata
started steel manufacturing plant in india when reliance started petroleum manufacturing plant in
india

what are the important infrastructure factors in evaluating production site?

a)
b)
c)
d)
industrial site labour cost government regulations
transportation & communication
in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.

true false

which of the following is not investment entry?

a)
b)
c)
d)
sole venture: acquisition joint venture: minority joint venture: majority joint venture:11-
89
any technical matter of interest, statistical information etc should be part of the back end
of the proposal is termed as .

ppendics
purpose & scope
objectives
research scope

what is the avenue of entry into foreign markets?

a)
b)
c)
d)
foreign disinvestment studying indian economy contract manufacturing foreign culture

what does "currency used for billing" stand for?

a)
b)
c)
d)
the currency of the purchaser
currency of the purchaser's currency
the seller's currency
leading international currency

strategies suggested in the medium term export plan include product-market penetration
strategy for existing products, product-market, diversification for new products & new markets.

true false
1. direct mailing
1. price list 2. sales literature
2. target audience 3. personal selling
3. general audience 4. trade fairs
4. consumer market 5. industrial market 6. knowing
new technological trends

1. business dimensions
1. channel network 2. legal dimensions
2. use of patent 3. licensing arrangement
3. home-based merchant 4. indirect exporting
4. copyright 5. method of marketing 6. packaging

the scope of international marketing has been enlarged to cover activities like :-

a)
b)
c)
d)
joint venture elimination of competitors licensing franchising

list of attempted questions and answers

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer true

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer true

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

select the blank


question the country experienced ________ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer negative trends
your answer positive trends

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd.". what was the
main line of activity in chow flowers company limited?
correct answer artificial flowers manufacturing
your answer artificial flowers manufacturing

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility
your answer company records , accessibility , chamber of commerce

multiple choice single answer


question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers
your answer new & improved products arouse interest of the importers

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer ecgc

select the blank


question ________ is one of the contractual entry modes in foreign countries
correct answer assembling arrangement
your answer assembling arrangement

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

multiple choice multiple answer


question how does the product reach to the buyer?
correct answer distribution , transportation
your answer advertising , telemarketing , distribution

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
your answer false

select the blank


question ________dimensions include customs and practices
correct answer business
your answer cultural

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice multiple answer


question "brighter colours are liked in africa" is an example of
correct answer cultural views , packaging
your answer cultural views

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer permanent agency

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer a part of during and after the fair

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer acquisition , international licensing , joint venture

multiple choice single answer


question which of the following represents the foreign buyer?
correct answer purchasing agent
your answer foreign distributors

multiple choice single answer


question in product planning for export, length is related to
correct answer number of products
your answer number of products

true/false
question the naïve rule is for managers to use the same entry mode such as
agent/distributor exporting, for all target countries
correct answer true
your answer true

true/false
question the area of change relates to product adaption requires upgradation of
technology and huge investment in brands.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the
options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer ores & minerals

match the following


question correct answer your answer

factors in firm's differential advantage selection, operation, motivation of distribution channels


selection, operation, motivation of distribution channels

environmental factor culture culture

export merchants take title to the goods take title to the goods

export agents do not take title to goods do not take title to goods
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what is the advantage
of enlarging the product line?
correct answer enables exporters to gain profits
your answer enables exporters to gain profits

multiple choice multiple answer


question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question which are the terms included in international marketing?
correct answer selling , advertising , distribution
your answer advertising , shipping , distribution

multiple choice single answer


question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing
operations
your answer the exporting company will have direct control over the marketing operations

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer emc , export broker

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice single answer


question what is happening in developing countries?
correct answer population & income growing
your answer population & income growing

select the blank


question in________, a product is in the process of development & sales pick up gradually
in plc
correct answer introduction
your answer introduction

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

list of attempted questions and answers

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer

indirect exporting home-based merchant copyright

business dimensions channel network channel network

legal dimensions copyright use of patent

licensing arrangement use of patent home-based merchant

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question if foreign retailers are used, the products in question are industrial products rather
than consumer products.
correct answer false
your answer true

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

match the following


question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas operation
conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy


true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade
was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good for
money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question many companies modify their products/promotion strategies to suit ________ of the
population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question the area of change relates to product adaption requires upgradation of technology
and huge investment in brands.
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need

multiple choice single answer


question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of marketing

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

list of attempted questions and answers

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what was the initial
problem faced by the importers?
correct answer defect in packaging material
your answer defect in packaging material

multiple choice multiple answer


question what are the points which support to use marginal cost for export pricing?
correct answer low prices may serve to widen & create markets , manufacturer's product
may be not well known in foreign market
your answer manufacturer's product may be not well known in foreign market , low prices may
serve to widen & create markets
true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to bring a product to the notice of potential buyers

multiple choice single answer


question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential consumption
& sales
your answer they can arrive at a more accurate estimate of its potential consumption & sales

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

true/false
question decision to enter export market should be final and it does not call for a roll-back
correct answer true
your answer true

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer problem formulation , purpose & scope

match the following


question correct answer your answer

special conditions product redesign or invention change in tolerances

availability of other products greater or lesser product integration realizing of product

availability of materials change in product structure & fuel product redesign or invention

power availability realizing of product change in product structure & fuel


true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

multiple choice single answer


question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

multiple choice single answer


question as per the wto report 2002, what was the position of india in the world?
correct answer next to only china
your answer next to only china

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk
private limited, is a ________ unit, was one of the leading indian manufacturers & exporters of
silk fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

multiple choice single answer


question "to survive in the market is difficult" what is this related to?
correct answer competition
your answer competition

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false
your answer false

true/false
question the movement of goods across national borders is a major part of an international
marketing strategy.
correct answer false
your answer false

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer international merchant

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which of the
followings were large exporters of artificial flowers?
correct answer hong kong , taiwan
your answer hong kong , taiwan

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy
your answer exim policy

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , export broker

true/false
question in marginal cost pricing for export, competition in foreign markets requires
quotation of a lower price
correct answer true
your answer true

multiple choice single answer


question what are the factors of joint-venture offshore manufacturing?
correct answer investment, capital, management, technology, materials, payment and/or
parts, profit, fees
your answer only technology/materials payment & product and/or parts

multiple choice multiple answer


question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
your answer bulk transportation , perishability

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

multiple choice multiple answer


question which are the two years marked the end of the most protected trade regime
phase in india?
correct answer 1990 , 1991
your answer 1990 , 1991

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what did merchant-
exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
your answer not able to penetrate markets on the basis of price & quality considerations

multiple choice single answer


question what is not included in social environment?
correct answer growth rates
your answer growth rates

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices
multiple choice multiple answer
question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes
your answer custom duties , exchange control , local taxes

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , every country is unique
market

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

multiple choice single answer


question during the period 1998-99 to 2002-03, which products marked the single largest
growth in agri & allied category?
correct answer marine
your answer non-basmati rice

select the blank


question the problem of our export is that we have focused on________.
correct answer low value
your answer bulk items

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

multiple choice single answer


question what is the health & safety regulation on food products?
correct answer condition under which it is prepared
your answer condition under which it is prepared

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer ores & minerals

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." what was the
reason to increase the domestic demand for artificial flowers?
correct answer the increase in the number of air-conditioned offices & homes
your answer the increase in the number of air-conditioned offices & homes

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , export enhancing , affecting profit

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

match the following


question correct answer your answer

to pioneer new product in absence of channel partner piggy backing piggy backing

company desires little control indirect channels of distribution indirect channels of distribution

promotion, marketing research, credit export houses export houses

buying in india, selling it abroad export merchant export merchant

list of attempted questions and answers

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer consumer product

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false
your answer false

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice single answer


question what are the domestic market constraints?
correct answer scale economies
your answer growth prospect

select the blank


question ________ is a kind of non-equity joint venture
correct answer coproduction arrangement
your answer coproduction arrangement

multiple choice multiple answer


question what are the points which support to use marginal cost for export pricing?
correct answer low prices may serve to widen & create markets , manufacturer's product
may be not well known in foreign market
your answer low prices may serve to widen & create markets , manufacturer's product may be
not well known in foreign market

multiple choice single answer


question what are the factors that decide controlled offshore manufacturing?
correct answer investment, capital, management, technology & products and/or parts,
profits and/or fees
your answer investment, capital, management, technology & products and/or parts, profits
and/or fees

true/false
question exporting is the only avenue of entry into foreign market
correct answer false
your answer false

true/false
question under an international management contracts, a company undertakes the day to
day management of an independent enterprise in a foreign target country
correct answer true
your answer false

select the blank


question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer deducting it from the price of the product

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension
multiple choice multiple answer
question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

select the blank


question ________ send either buying delegations or have their buying offices in the
exporting country.
correct answer large retail stores
your answer large retail stores

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the
options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

select the blank


question product reach the buyer through________
correct answer distribution
your answer distribution

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer larger volume of transaction , less knowledge about parties reputation ,
longer time in transit
your answer larger volume of transaction , less knowledge about parties reputation , longer
time in transit

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true
true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that
it was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice single answer


question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture
your answer competing mnc

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility
your answer company records , accessibility , chamber of commerce

multiple choice single answer


question what is the responsibility of the directorate general of foreign trade?
correct answer execution of the import policies of government of india
your answer execution of the export policies of government of india

multiple choice single answer


question what is product planning for exports?
correct answer selecting product for market
your answer selecting product for market

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer acquisition , international licensing , joint venture

multiple choice multiple answer


question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture , licensing , franchising
your answer joint venture , licensing , franchising
multiple choice multiple answer
question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer labour cost , government regulations , transportation & communication

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer ores & minerals

multiple choice multiple answer


question what are the advantages of having agents?
correct answer he can provide after sales service , knowledgeable about the market
your answer knowledgeable about the market , he takes the title to the product , he can
provide after sales service

multiple choice multiple answer


question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the behavior
of the competitors , possibilities of getting appropriate feedback about customers
your answer cost involved on the part of the firm for a particular channel , possibilities of
getting appropriate feedback about customers , level of market potential

multiple choice single answer


question during the period 1998-99 to 2002-03, which products marked the single largest
growth in agri & allied category?
correct answer marine
your answer marine

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer polycentric orientation

multiple choice single answer


question which of the following is not investment entry?
correct answer joint venture:11-89
your answer joint venture:11-89
match the following
question correct answer your answer

indirect exporting home-based merchant channel network

business dimensions channel network home-based merchant

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

multiple choice single answer


question what is marketing research?
correct answer systemic gathering, processing, analyzing & interpretation of the
marketing data
your answer systemic gathering, processing, analyzing & interpretation of the marketing data

match the following


question correct answer your answer

literature brochure brochure

questionnaire tool of field research tool of field research

programme schedule allows planned researchallows planned research

samples price tags price tags

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer non-technical product , consumer products
your answer non-technical product , industrial product , consumer products

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

true/false
question the area of change relates to product adaption requires upgradation of
technology and huge investment in brands.
correct answer true
your answer false

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who is not engaged in manufacturing
select the blank
question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

true/false
question if foreign retailers are used, the products in question are industrial products
rather than consumer products.
correct answer false
your answer false

july 11th 2006

list of attempted questions and answers

select the blank


question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer acquisition entry

multiple choice single answer


question what is the factor that helps to estimate market potential?
correct answer market size & growth
your answer market size & growth

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale , consumer market

true/false
question decision to enter export market should be final and it does not call for a roll-back
correct answer true
your answer true

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer true

multiple choice single answer


question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers
your answer new & improved products arouse interest of the importers

multiple choice single answer


question what is the health & safety regulation on food products?
correct answer condition under which it is prepared
your answer materials of packaging

multiple choice single answer


question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation
your answer market segmentation

select the blank


question this question is based on the case study "chow flowers co. ltd.". the largest
importer was ________.
correct answer united states
your answer united states

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer emc , export broker , export merchant

multiple choice single answer


question which of the following is considered for the comparison of international &
domestic distribution channel?
correct answer environment
your answer environment

select the blank


question in________, a product is in the process of development & sales pick up gradually
in plc
correct answer introduction
your answer introduction

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , general products , labour intensive products
select the blank
question liberalization era, started in ________, brought a swift change in the economic &
trade policy from inward-oriented approach to market-oriented approach.
correct answer 1991
your answer 1991

select the blank


question products with steady sales or at least predictable sales are more suitable for
________ than products that face abrupt shift in demand.
correct answer manufacturing
your answer exporting

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , foreign distributors , foreign retailers

match the following


question correct answer your answer

standardized products suitable for manufacturing suitable for manufacturing

offshore sourcing method company capability & resources joint-venture partner

main cost tradeoffs cost of offshore sourcing cost of offshore sourcing

labour intensive products significant labour input significant labour input

multiple choice multiple answer


question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes
your answer custom duties , exchange control , local taxes

select the blank


question when a company can tolerate a somewhat looser relationship with its sources or
when requirements are so predictable that control is less important, ________ is often preferable.
correct answer purchasing or subcontracting
your answer purchasing or subcontracting

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information
feedbacks on markets, competition
your answer greater control over foreign marketing plan , incurres less expenses than indirect
exporting , quicker information feedbacks on markets, competition

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , industrial goods

true/false
question this question is based on the case study "chow flowers co. ltd.". japan was a net
importer of artificial flowers until 1973, when it became a net exporter.
correct answer false
your answer false

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within
the market
your answer it affects the competitiveness of his product against those of importers from third
countries

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

select the blank


question ________dimensions include customs and practices
correct answer business
your answer cultural

select the blank


question ________ marketing strategy involves the creation of a single strategy for a
product for the entire global market
correct answer global
your answer global

multiple choice multiple answer


question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
your answer bulk transportation , high priced product , high sensitive product

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer drafting a survey questionnaire , avoiding irrelevant information , making it easy

select the blank


question ________ is one of the contractual entry modes in foreign countries
correct answer assembling arrangement
your answer assembling arrangement

match the following


question correct answer your answer

hong kong $ 2.5 billion exports in 1999-2000

usa $ 1.95 billion exports in 2002-03 $ 2.5 billion exports in 2001-02

uae $ 2.5 billion exports in 2001-02 $ 2.3 billion exports in 2000-01

uk $ 2.3 billion exports in 2000-01 $ 2.5 billion exports in 1999-2000

multiple choice single answer


question what is export in indian context?
correct answer surplus turned exports-generated by an excess of production over local
demand & does not result into domestic inflation
your answer surplus turned exports-generated by an excess of production over local demand
& does not result into domestic inflation

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through agents.
correct answer false
your answer true

multiple choice single answer


question which of the following regulations does concern the raw material from which a
product is made, the conditions under which it is processed?
correct answer health & safety regulations
your answer health & safety regulations

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right
supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product , type of product

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question what are the factors of joint-venture offshore manufacturing?
correct answer investment, capital, management, technology, materials, payment and/or
parts, profit, fees
your answer investment, capital, management, technology, materials, payment and/or parts,
profit, fees

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

true/false
question licensing does not involve foreign investment
correct answer true
your answer false

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer china , germany

multiple choice multiple answer


question what are the main objectives of imposing trade barriers?
correct answer to protect domestic industries from foreign competition , to curb
conspicuous consumption
your answer to protect domestic industries from foreign competition , to curb conspicuous
consumption , to increase the foreign exchange resources of the country

true/false
question bargaining styles differ greatly across nations.
correct answer false
your answer true

select the blank


question in ________ , the researcher should study the size & trends of production within
the market & export from that market.
correct answer consumption
your answer consumption
multiple choice single answer
question which of the following indirect channel has greater freedom & authority?
correct answer export management companies
your answer resident buyer

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer true

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." what was the
production capacity of chow flowers?
correct answer 105,000 bunches of hand-wrapped per month
your answer 105,000 bunches of hand-wrapped per month

july 12th 2006

list of attempted questions and answers

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer ethnocentric

true/false
question under a turnkey project, a company provides only construction services to bring
the project up to the point of operation
correct answer false
your answer false

multiple choice multiple answer


question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity
multiple choice single answer
question according to ab enterprises, what should exporter perceive?
correct answer survival & growth in the fast-changing world markets could be ensured
through product adaption & development
your answer survival & growth in the fast-changing world markets could be ensured through
product adaption & development

multiple choice single answer


question "to survive in the market is difficult" what is this related to?
correct answer competition
your answer competition

multiple choice multiple answer


question what does "currency used for billing" stand for?
correct answer currency of the purchaser's currency , leading international currency
your answer the currency of the purchaser , the seller's currency , leading international
currency

multiple choice multiple answer


question how does the product reach to the buyer?
correct answer distribution , transportation
your answer advertising , distribution , transportation

multiple choice multiple answer


question what are the advantages of investment entry modes?
correct answer companies depend critically on the choice of the acquired firm , the local
partner reduces the foreign partner's investment outlays & risk exposure , they promise a quicker
return on investment
your answer the local partner reduces the foreign partner's investment outlays & risk exposure
, cost involved in formulating foreign-marketing plan is less

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an
active member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

true/false
question this question is based on the case study "chow flowers co. ltd.". the largest
importer was the united states, absorbing over 40% of all exports.
correct answer true
your answer true
select the blank
question certain people may have negative attitudes towards a certain country & it's
products, called ________ which affects demand.
correct answer social & cultural factor
your answer social & cultural factor

multiple choice multiple answer


question ethnocentric orientation includes following things :-
correct answer same products , same strategies , same home and foreign market
your answer same products , same strategies , same home and foreign market

match the following


question correct answer your answer

trade barriers to protect domestic industries to protect domestic industries

social environment customs customs

demographic environment age composition age composition

technological environment causing relocation of production causing relocation of production

true/false
question the movement of goods across national borders is a major part of an international
marketing strategy.
correct answer false
your answer true

multiple choice multiple answer


question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

multiple choice single answer


question one who does not take title to the goods, but assist in the transferring of the title
is called
correct answer agent
your answer agent

select the blank


question some companies in developed countries move to foreign countries because of
certain regulations like________.
correct answer environmental laws
your answer environmental laws

multiple choice single answer


question how does international marketing research help in assessing market size, pattern
& growth?
correct answer what sales potential exporter's product really has in the market
your answer what sales potential exporter's product really has in the market

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed , a plan
for conducting research

select the blank


question ________ often buy direct from producers, their requirements of raw materials,
metals or components.
correct answer industrial buyers
your answer industrial buyers

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

select the blank


question the country experienced ________ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer negative trends
your answer negative trends

multiple choice multiple answer


question "brighter colours are liked in africa" is an example of
correct answer cultural views , packaging
your answer quality , cultural views

multiple choice single answer


question when is economies of scale possible?
correct answer when manufacturing is in bulk quantity
your answer when manufacturing is in bulk quantity

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter
select the blank
question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

match the following


question correct answer your answer

to pioneer new product in absence of channel partner piggy backing piggy backing

company desires little control indirect channels of distribution export houses

promotion, marketing research, credit export houses direct channel

buying in india, selling it abroad export merchant indirect channels of distribution

select the blank


question the problem of our export is that we have focused on________.
correct answer low value
your answer low value

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer true

multiple choice single answer


question what is the advantage of direct exporting?
correct answer greater control over distribution
your answer greater control over distribution
select the blank
question how much of a product people can buy, and which products they choose to buy
are obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

true/false
question in marginal cost pricing for export, competition in foreign markets requires
quotation of a lower price
correct answer true
your answer true

multiple choice single answer


question who is an independent agent that is located near highly concentrated production
centers?
correct answer resident buyer
your answer resident buyer

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." which department
was the largest?
correct answer production
your answer production

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". by 1983, the
company's sales were of the order of ________ .
correct answer rs.600 million
your answer rs.600 million

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice single answer


question what does product mean?
correct answer bundle of attributes
your answer bundle of attributes
multiple choice multiple answer
question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer purpose & scope , research approach

true/false
question high performers in terms of exports include electric fans, b&w tv & precision
tubes in 1998 - 2003.
correct answer false
your answer false

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

list of attempted questions and answers

select the blank


question certain people may have negative attitudes towards a certain country & it's products,
called ________ which affects demand.
correct answer social & cultural factor
your answer social & cultural factor

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". the largest importer
was ________.
correct answer united states
your answer united states

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer false

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer false

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

multiple choice single answer


question what can political factor do in market access?
correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers
your answer the politics of international relations can play a role in creating or eliminating tariff
barriers

select the blank


question payment of commission to overseas agents is allowed either by remitting the amount
or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer consumer products , non-technical product
your answer non-technical product , consumer products

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice single answer


question what is the meaning of "standing in the market" in indirect exporting?
correct answer to gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
your answer to gain credibility in the market if a known distributor can be persuaded to handle
the product by manufacturer

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

multiple choice single answer


question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market
multiple choice multiple answer
question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition
your answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

multiple choice single answer


question what does cost approach involve?
correct answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price
your answer firstly computing all relevant cost, then adding a desired profit to arrive at the price

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several markets
your answer multinational corporation through their own subsidiaries in several markets

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer domestic agents , opening a branch office , a subsidiary company

multiple choice single answer


question which of the following is contractual entry mode?
correct answer franchising
your answer franchising

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

select the blank


question ________ banks also have good deal of information on commercial agents in various
countries.
correct answer international merchant
your answer international merchant

multiple choice single answer


question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing operations
your answer the exporting company will have direct control over the marketing operations

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer technical product

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to
conduct sales in the us market through agents.
correct answer false
your answer false

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

multiple choice single answer


question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to another
firm
your answer the manufacturer gives up control over the marketing of it's products to another
firm

true/false
question major benefits of standardization includes less distribution cost of standardization.
correct answer false
your answer false

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

select the blank


question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs
your answer tariffs

select the blank


question how much of a product people can buy, and which products they choose to buy are
obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice single answer


question what does market approach focus on?
correct answer pricing from the viewpoint of the customer
your answer pricing from the viewpoint of the customer

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

list of attempted questions and answers

select the blank


question some companies in developed countries move to foreign countries because of
certain regulations like________.
correct answer environmental laws
your answer environmental laws

multiple choice single answer


question as per the wto report 2002, what was the position of india in the world?
correct answer next to only china
your answer next to only china

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq
your answer attack on kuwait by iraq

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

true/false
question exporting is the only avenue of entry into foreign market
correct answer false
your answer false

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." which department
was the largest?
correct answer production
your answer production

match the following


question correct answer your answer

samples price tags price tags

literature brochure brochure

questionnaire tool of field research tool of field research

programme schedule allows planned researchallows planned research

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he takes the title to the product

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". by 1983, the
company's sales were of the order of ________ .
correct answer rs.600 million
your answer rs.600 million

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging
your answer packaging

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts international licensing

franchisee carries on a business under franchisor's trade name international franchising


management contracts

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several
markets
your answer small enterprise eager to tap global market

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer sales promotion , publicity , advertising
your answer publicity , advertising , sales promotion

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

multiple choice single answer


question what does product mean?
correct answer bundle of attributes
your answer bundle of attributes

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer currency restrictions

multiple choice single answer


question why do buyers buy a foreign products?
correct answer as it is easier to obtain quality goods at a bargain price
your answer as it is easier to obtain quality goods at a bargain price

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the
trade was handled by ________
correct answer central buying organizations
your answer central buying organizations

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice single answer


question what is export entry mode?
correct answer indirect export
your answer contract manufacture

true/false
question licensing does not involve foreign investment
correct answer true
your answer true

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true
multiple choice multiple answer
question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

multiple choice multiple answer


question which were the programmes included in reforms?
correct answer a programme of micro-economic stabilization , productivity &
international competitiveness of indian economy , foreign collaboration
your answer a programme of micro-economic stabilization , a programme of labour welfare

multiple choice multiple answer


question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

multiple choice single answer


question what is the factor that helps to estimate market potential?
correct answer market size & growth
your answer market size & growth

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to bring a product to the notice of potential buyers

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

true/false
question pre-shipment credit guarantee is one of the schemes undertaken by ecgc
correct answer false
your answer false

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product
true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer purpose & scope , research approach

multiple choice single answer


question what is the internal factor in the task of international marketing?
correct answer product
your answer market environment

multiple choice single answer


question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation
your answer consumption

select the blank


question offshore purchasing requires________.
correct answer little experience
your answer more investment

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
your answer it refers to the practice of pricing exports at levels lower than the domestic one

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export merchant

multiple choice multiple answer


question what are the points which support to use marginal cost for export pricing?
correct answer low prices may serve to widen & create markets , manufacturer's product
may be not well known in foreign market
your answer low prices may serve to widen & create markets , manufacturer's product may be
not well known in foreign market , overhead costs are ordinarily recovered from the export
markets

international marketing

list of attempted questions and answers

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true

true/false
question this question is based on the case study "chow flowers co. ltd.". japan was a net
importer of artificial flowers until 1973, when it became a net exporter.
correct answer false

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

multiple choice multiple answer


question how does the product reach to the buyer?
correct answer distribution , transportation

true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false

true/false
question joint ventures will prosper only if the partner trust each other and continuously support
their common endeavor
correct answer true

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's reaction
instantaneously

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several markets

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion

multiple choice single answer


question what is the issue in foreign market entry strategy?
correct answer target product

multiple choice single answer


question the distinction between direct & indirect exporting is based on
correct answer transaction flow between exporter & the foreign importer

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products did
help usa to become the largest importer?
correct answer silk fabrics , made-ups

select the blank


question in________, a product is in the process of development & sales pick up gradually in
plc
correct answer introduction

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country

match the following


question correct answer your answer

vision long term policy

quality iso 9000

reforms public sector disinvestment

cost-efficient competitive

select the blank


question the market approach focuses on pricing from the viewpoint of ________
correct answer the customer

select the blank


question the markets for the products of developing countries are usually in countries
with________
correct answer low national income

multiple choice single answer


question what is the advantage of direct exporting?
correct answer greater control over distribution

select the blank


question literature search is also called ________.
correct answer desk research

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing

true/false
question the research purpose motivates the development of research objectives.
correct answer true

multiple choice multiple answer


question which are the two years marked the end of the most protected trade regime phase in
india?
correct answer 1990 , 1991

select the blank


question ________ is a kind of non-equity joint venture
correct answer coproduction arrangement

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented

multiple choice multiple answer


question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council

true/false
question licensing does not involve foreign investment
correct answer true

true/false
question literature search is the quickest & cheapest way to collect information.
correct answer true

multiple choice single answer


question what does political environment include?
correct answer legal dimension

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product

multiple choice single answer


question what are the domestic market constraints?
correct answer scale economies

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product

multiple choice single answer


question what can political factor do in market access?
correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers

multiple choice single answer


question what is direct exporting?
correct answer the producer himself takes the responsibility for the marketing job & makes
direct sale to foreign customer
multiple choice single answer
question which of the following is considered for the comparison of international & domestic
distribution channel?
correct answer environment

select the blank


question offshore purchasing requires________.
correct answer little experience

select the blank


question ________ send either buying delegations or have their buying offices in the exporting
country.
correct answer large retail stores

multiple choice multiple answer


question which are the terms included in international marketing?
correct answer selling , advertising , distribution

match the following


question correct answer your answer

indirect exporting home-based merchant method of marketing

business dimensions channel network channel network

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true

true/false
question under a turnkey project, a company provides only construction services to bring the
project up to the point of operation
correct answer false

select the blank


question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." which department was
the largest?
correct answer production

list of attempted questions and answers

select the blank


question some companies in developed countries move to foreign countries because of
certain regulations like________.
correct answer environmental laws
your answer environmental laws

multiple choice single answer


question as per the wto report 2002, what was the position of india in the world?
correct answer next to only china
your answer next to only china

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq
your answer attack on kuwait by iraq

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

true/false
question exporting is the only avenue of entry into foreign market
correct answer false
your answer false

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." which department
was the largest?
correct answer production
your answer production
match the following
question correct answer your answer

samples price tags price tags

literature brochure brochure

questionnaire tool of field research tool of field research

programme schedule allows planned researchallows planned research

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he takes the title to the product

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". by 1983, the
company's sales were of the order of ________ .
correct answer rs.600 million
your answer rs.600 million

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging
your answer packaging

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts international licensing

franchisee carries on a business under franchisor's trade name international franchising


management contracts

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several
markets
your answer small enterprise eager to tap global market
select the blank
question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer sales promotion , publicity , advertising
your answer publicity , advertising , sales promotion

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

multiple choice single answer


question what does product mean?
correct answer bundle of attributes
your answer bundle of attributes

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer currency restrictions

multiple choice single answer


question why do buyers buy a foreign products?
correct answer as it is easier to obtain quality goods at a bargain price
your answer as it is easier to obtain quality goods at a bargain price

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the
trade was handled by ________
correct answer central buying organizations
your answer central buying organizations

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice single answer


question what is export entry mode?
correct answer indirect export
your answer contract manufacture

true/false
question licensing does not involve foreign investment
correct answer true
your answer true

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

multiple choice multiple answer


question which were the programmes included in reforms?
correct answer a programme of micro-economic stabilization , productivity &
international competitiveness of indian economy , foreign collaboration
your answer a programme of micro-economic stabilization , a programme of labour welfare

multiple choice multiple answer


question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

multiple choice single answer


question what is the factor that helps to estimate market potential?
correct answer market size & growth
your answer market size & growth

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to bring a product to the notice of potential buyers

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

true/false
question pre-shipment credit guarantee is one of the schemes undertaken by ecgc
correct answer false
your answer false

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer purpose & scope , research approach

multiple choice single answer


question what is the internal factor in the task of international marketing?
correct answer product
your answer market environment

multiple choice single answer


question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation
your answer consumption

select the blank


question offshore purchasing requires________.
correct answer little experience
your answer more investment

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
your answer it refers to the practice of pricing exports at levels lower than the domestic one

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export merchant

multiple choice multiple answer


question what are the points which support to use marginal cost for export pricing?
correct answer low prices may serve to widen & create markets , manufacturer's product
may be not well known in foreign market
your answer low prices may serve to widen & create markets , manufacturer's product may be
not well known in foreign market , overhead costs are ordinarily recovered from the export
markets

list of attempted questions and answers

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice multiple answer


question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture , licensing , franchising
your answer joint venture , licensing , franchising

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer emc , export broker

multiple choice single answer


question which of the following is not investment entry?
correct answer joint venture:11-89
your answer joint venture: minority

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility
your answer emphasis , accessibility

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

true/false
question licensing does not involve foreign investment
correct answer true
your answer true

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq
your answer attack on iraq by kuwait

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension
true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

multiple choice single answer


question what are the factors that decide controlled offshore manufacturing?
correct answer investment, capital, management, technology & products and/or parts,
profits and/or fees
your answer investment, capital, management, technology & products and/or parts, profits
and/or fees

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

select the blank


question liberalization era, started in ________, brought a swift change in the economic &
trade policy from inward-oriented approach to market-oriented approach.
correct answer 1991
your answer 1991

true/false
question in polycentric approach, each country is treated as separate entity
correct answer true
your answer true

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer post-reforms period

select the blank


question this question is based on the case study "chow flowers co. ltd.". the largest
importer was ________.
correct answer united states
your answer united states

multiple choice single answer


question what is happening in developing countries?
correct answer population & income growing
your answer population & income growing

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the
trade was handled by ________
correct answer central buying organizations
your answer central buying organizations

multiple choice single answer


question what can political factor do in market access?
correct answer the politics of international relations can play a role in creating or
eliminating tariff barriers
your answer the politics of international relations can play a role in creating or eliminating tariff
barriers

true/false
question decision to enter export market should be final and it does not call for a roll-back
correct answer true
your answer true

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer false

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to provide technical information to the buyers

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right
supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer ethnocentric orientation

match the following


question correct answer your answer

vision long term policy long term policy


quality iso 9000 iso 9000

reforms public sector disinvestment public sector disinvestment

cost-efficient competitive competitive

multiple choice single answer


question the basic objective of globalization is :-
correct answer to concentrate on a few business functions
your answer to concentrate on a few business functions

multiple choice single answer


question who is an independent agent that is located near highly concentrated production
centers?
correct answer resident buyer
your answer resident buyer

select the blank


question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer acquisition entry

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer free on board , cost insurance & freight

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he can provide after sales service

multiple choice multiple answer


question what are the advantages of investment entry modes?
correct answer companies depend critically on the choice of the acquired firm , the local
partner reduces the foreign partner's investment outlays & risk exposure , they promise a quicker
return on investment
your answer companies depend critically on the choice of the acquired firm , the local partner
reduces the foreign partner's investment outlays & risk exposure , they promise a quicker return
on investment

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who is not engaged in manufacturing
true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer china , germany

true/false
question 4p's of marketing include product,price,place and people
correct answer false
your answer true

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

true/false
question if foreign retailers are used, the products in question are industrial products
rather than consumer products.
correct answer false
your answer false

multiple choice single answer


question what is the advantage of direct exporting?
correct answer greater control over distribution
your answer greater control over distribution

select the blank


question the problem of our export is that we have focused on________.
correct answer low value
your answer low value

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network


legal dimensions copyright copyright

licensing arrangement use of patent use of patent

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer false

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

list of attempted questions and answers

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". in year ________,
the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
your answer 1983

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he can provide after sales service

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy
your answer exim policy

multiple choice single answer


question what is marketing research?
correct answer systemic gathering, processing, analyzing & interpretation of the
marketing data
your answer systemic gathering, processing, analyzing & interpretation of the marketing data
multiple choice single answer
question this question is based on the case study "chow flowers co. ltd." which department
was the largest?
correct answer production
your answer production

multiple choice single answer


question which of the following factors is related to employment levels?
correct answer economic factor
your answer competition

select the blank


question ________ is one of the contractual entry modes in foreign countries
correct answer assembling arrangement
your answer assembling arrangement

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

multiple choice multiple answer


question how does the product reach to the buyer?
correct answer distribution , transportation
your answer distribution , transportation

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer co production agreements , joint venture
your answer co production agreements , international licensing , joint venture

true/false
question high performers in terms of exports include electric fans, b&w tv & precision
tubes in 1998 - 2003.
correct answer false
your answer false

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true
multiple choice multiple answer
question what is the purpose of using exploratory study?
correct answer to provide information to identify the most promising markets , clarifying
concepts
your answer to provide information to identify the most promising markets , clarifying concepts

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an
active member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice multiple answer


question what does "currency used for billing" stand for?
correct answer currency of the purchaser's currency , leading international currency
your answer currency of the purchaser's currency , leading international currency

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

match the following


question correct answer your answer

pricing orientation market approach market approach

profit division functions performed in producing & marketing goods functions performed in
producing & marketing goods

transfer pricing exchange controls exchange controls

export price quotation fob fob

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false
your answer false

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

true/false
question the movement of goods across national borders is a major part of an international
marketing strategy.
correct answer false
your answer false

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information
feedbacks on markets, competition
your answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to provide technical information to the buyers , to know the buyer's reaction
instantaneously

multiple choice single answer


question what is export in indian context?
correct answer surplus turned exports-generated by an excess of production over local
demand & does not result into domestic inflation
your answer surplus turned exports-generated by an excess of production over local demand
& does not result into domestic inflation

multiple choice single answer


question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to
another firm
your answer the manufacturer gives up control over the marketing of it's products to another
firm
select the blank
question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

match the following


question correct answer your answer

pull factor growth prospectgrowth prospect

push factor saturation of market saturation of market

each country own demand pattern own demand pattern

greater degree of risks large volume of transactions large volume of transactions

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

multiple choice single answer


question which of the following is direct exporting channel?
correct answer foreign retailers
your answer foreign retailers

multiple choice single answer


question what are the factors that decide controlled offshore manufacturing?
correct answer investment, capital, management, technology & products and/or parts,
profits and/or fees
your answer investment, capital, management, technology & products and/or parts, profits
and/or fees

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question in international product strategy, climatic conditions dictate product changes
resulting in
correct answer change of raw material
your answer change of raw material

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the
options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question offshore purchasing requires________.
correct answer little experience
your answer little experience

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the
trade was handled by ________
correct answer central buying organizations
your answer central buying organizations

multiple choice multiple answer


question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

select the blank


question support service includes ________
correct answer warranty
your answer warranty

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer international merchant

multiple choice multiple answer


question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

true/false
question pre-shipment credit guarantee is one of the schemes undertaken by ecgc
correct answer false
your answer false

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

true/false
question exporting is the only avenue of entry into foreign market
correct answer false
your answer false

multiple choice single answer


question a number of developing countries hold out very good prospects for business in
future because of
correct answer increase in income
your answer increase in income

list of attempted questions and answers

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good
for money
your answer relationship between independent buyer & seller for exchange of good for money

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

true/false
question any technical matter of interest, statistical information should be a part of the
back end of the proposal called appendices.
correct answer true
your answer true

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to provide technical information to the buyers , to know the buyer's reaction
instantaneously

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." which department
was the largest?
correct answer production
your answer production
select the blank
question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that
it was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer technical product

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information
feedbacks on markets, competition
your answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption
your answer to get to know about competition , to know about the extent of product adaption

multiple choice single answer


question which of the following represents the foreign buyer?
correct answer purchasing agent
your answer purchasing agent

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

multiple choice single answer


question when did india emerge as a supplier of manufactured products to asia & africa?
correct answer on the eve of first world war
your answer on the eve of first world war

multiple choice single answer


question in product planning for export, length is related to
correct answer number of products
your answer number of products

multiple choice single answer


question what is the meaning of international sourcing?
correct answer buying from suppliers outside the firm's country of manufacture
your answer buying from suppliers outside the firm's country of manufacture

select the blank


question the markets for the products of developing countries are usually in countries
with________
correct answer low national income
your answer low national income

select the blank


question when a company can tolerate a somewhat looser relationship with its sources or
when requirements are so predictable that control is less important, ________ is often preferable.
correct answer purchasing or subcontracting
your answer purchasing or subcontracting

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who takes title of good

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk
private limited, is a ________ unit, was one of the leading indian manufacturers & exporters of
silk fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false
your answer false

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

multiple choice multiple answer


question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes
your answer custom duties , exchange control , local taxes

select the blank


question the term trade fair is used to mean ________.
correct answer general large fair
your answer general large fair

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which of the
followings were large exporters of artificial flowers?
correct answer hong kong , taiwan
your answer hong kong , taiwan
multiple choice multiple answer
question what are the internal sources of information?
correct answer correspondence from salesmen , sales record
your answer sales record , correspondence from salesmen

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

match the following


question correct answer your answer

literature brochure brochure

questionnaire tool of field research tool of field research

programme schedule allows planned researchallows planned research

samples price tags price tags

select the blank


question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer acquisition entry

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the marketing
components the product adaption had?
correct answer reproduction of european antiques
your answer reproduction of european antiques
match the following
question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas


operation conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports
your answer to restrict the quantity of imports

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer false

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question the basic objective of globalization is :-
correct answer to concentrate on a few business functions
your answer to concentrate on a few business functions

multiple choice single answer


question when did a very significant change in the composition of india's exports took
place?
correct answer with the shift from export of traditional items to non-traditional items
your answer with the shift from export of traditional items to non-traditional items

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

currency restrictions
internal taxes
tariffs
politicals factors

can affect the competitiveness of researcher's product against products made within the market.

what is the internal factor in the task of international marketing?

a)

b)

c)

d)

market environment

product

competitive profile

intermediaries

when did india get strengthened & become one of the newly industrialized economies in
the east asian region?

a)

b)

c)
d)

when unilever came in india

when east india company came in india

when jrd tata started steel manufacturing plant in india

when reliance started petroleum manufacturing plant in india

what are the important infrastructure factors in evaluating production site?

a)

b)

c)

d)

industrial site

labour cost

government regulations

transportation & communication

in executive summary, a description of the management problem, the possible reasons


for the problem, and the decision alternatives are studied.

true

false
which of the following is not investment entry?

a)

b)

c)

d)

sole venture: acquisition

joint venture: minority

joint venture: majority

joint venture:11-89

any technical matter of interest, statistical information etc should be part of the back end
of the proposal is termed as .

ppendics
purpose & scope
objectives
research scope

what is the avenue of entry into foreign markets?

a)

b)

c)

d)
foreign disinvestment

studying indian economy

contract manufacturing

foreign culture

what does "currency used for billing" stand for?

a)

b)

c)

d)

the currency of the purchaser

currency of the purchaser's currency

the seller's currency

leading international currency

strategies suggested in the medium term export plan include product-market penetration
strategy for existing products, product-market, diversification for new products & new markets.

true

false

1. direct mailing

1. price list

2. sales literature

2. target audience

3. personal selling
3. general audience

4. trade fairs

4. consumer market

5. industrial market

6. knowing new technological trends

1. business dimensions

1. channel network

2. legal dimensions

2. use of patent

3. licensing arrangement

3. home-based merchant

4. indirect exporting

4. copyright

5. method of marketing

6. packaging

the scope of international marketing has been enlarged to cover activities like :-

a)

b)
c)

d)

joint venture

elimination of competitors

licensing

franchising

list of attempted questions and answers

true/false

question
promotion-mix decision consists of product,price,distribution,promotion

correct answer
false

your answer
true

true/false

question
companies with smaller needs, an independent supplier will be less active.

correct answer
false

your answer
true

select the blank

question
in case of ________ , the manufacturer retains control over marketing strategy, particular pricing,
positioning & advertising.

correct answer
cooperative exporter

your answer
cooperative exporter

multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

select the blank

question
the country experienced ________ in the external sector in 1990s due to fall of the soviet union &
the sharp rise in prices.

correct answer
negative trends

your answer
positive trends

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing
true/false

question
in international market, the existing of different legal systems makes the task of businessmen
more difficult.

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the elements of evaluation of sources?

correct answer
emphasis , accessibility

your answer
company records , accessibility , chamber of commerce

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice single answer

question
what marketing technique is used to know international marketing need?

correct answer
marketing information & research

your answer
marketing information & research
select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
ecgc

select the blank

question
________ is one of the contractual entry modes in foreign countries

correct answer
assembling arrangement

your answer
assembling arrangement

multiple choice multiple answer

question
how is the nature of international strategy?

correct answer
depends on company's objectives , varies from country to country

your answer
depends on company's objectives , varies from country to country

multiple choice multiple answer

question
how does the product reach to the buyer?

correct answer
distribution , transportation

your answer
advertising , telemarketing , distribution
true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
legal dimension

true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false

your answer
false

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
cultural
multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
competition

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , advertising , sales promotion

multiple choice multiple answer

question
"brighter colours are liked in africa" is an example of

correct answer
cultural views , packaging

your answer
cultural views

select the blank

question
while negotiating an agency agreement, the indian firm should be careful on________.

correct answer
contracted territory

your answer
permanent agency
select the blank

question
"make site booking" is a point of checklist of ________

correct answer
before the fair

your answer
a part of during and after the fair

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
acquisition , international licensing , joint venture

multiple choice single answer

question
which of the following represents the foreign buyer?

correct answer
purchasing agent

your answer
foreign distributors

multiple choice single answer

question
in product planning for export, length is related to

correct answer
number of products

your answer
number of products
true/false

question
the naïve rule is for managers to use the same entry mode such as agent/distributor exporting, for
all target countries

correct answer
true

your answer
true

true/false

question
the area of change relates to product adaption requires upgradation of technology and huge
investment in brands.

correct answer
true

your answer
true

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". what were the options mr.patnaik
had to operate in the us market?

correct answer
opening a branch office , a subsidiary company

your answer
opening a branch office , a subsidiary company

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals

match the following

question
correct answer
your answer

factors in firm's differential advantage


selection, operation, motivation of distribution channels
selection, operation, motivation of distribution channels

environmental factor
culture
culture

export merchants
take title to the goods
take title to the goods

export agents
do not take title to goods
do not take title to goods

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the advantage of enlarging the
product line?

correct answer
enables exporters to gain profits

your answer
enables exporters to gain profits
multiple choice multiple answer

question
people enter export markets for a variety of reasons like :-

correct answer
recession in domestic market , higher profitability , utilization of export incentives

your answer
recession in domestic market , higher profitability

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the problem in adapting ab
enterprises product in the market?

correct answer
novelty is lost due to ethnic character in ab enterprises

your answer
novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer

question
which are the terms included in international marketing?

correct answer
selling , advertising , distribution

your answer
advertising , shipping , distribution

multiple choice single answer

question
what is the factor that is in favour of selling directly in foreign market?

correct answer
the exporting company will have direct control over the marketing operations

your answer
the exporting company will have direct control over the marketing operations
multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
emc , export broker

select the blank

question
the basic advantage of having an agent in the export market is ________.

correct answer
he is knowledgeable of the marketing condition

your answer
he is knowledgeable of the marketing condition
multiple choice single answer

question
what is happening in developing countries?

correct answer
population & income growing

your answer
population & income growing

select the blank

question
in________, a product is in the process of development & sales pick up gradually in plc

correct answer
introduction

your answer
introduction

multiple choice multiple answer

question
what are the necessary things for good questionnaire?

correct answer
avoiding irrelevant information , making it easy

your answer
avoiding irrelevant information , making it easy

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk had adopted
systematic & modern office practices and was positively inclined towards professional &
management styles.

correct answer
true

your answer
true

multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
packaging

list of attempted questions and answers

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer
indirect exporting home-based merchant copyright

business dimensions channel network channel network

legal dimensions copyright use of patent

licensing arrangement use of patent home-based merchant

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question if foreign retailers are used, the products in question are industrial products rather
than consumer products.
correct answer false
your answer true

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

match the following


question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas operation
conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade
was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good for
money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question many companies modify their products/promotion strategies to suit ________ of the
population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question the area of change relates to product adaption requires upgradation of technology
and huge investment in brands.
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need
multiple choice single answer
question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of marketing

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

list of attempted questions and answers

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd.". what was the
main line of activity in chow flowers company limited?
correct answer artificial flowers manufacturing

multiple choice single answer


question who is the substitute for export manager?
correct answer manufacturer's export agent

multiple choice single answer


question what is important to take pricing decision?
correct answer competition

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item

multiple choice single answer


question what does product mean?
correct answer bundle of attributes

match the following


question correct answer

vision long term policy

quality iso 9000

reforms public sector disinvestment

cost-efficient competitive

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false

multiple choice single answer


question what is the meaning of international sourcing?
correct answer buying from suppliers outside the firm's country of manufacture

multiple choice single answer


question which of the following is not investment entry?
correct answer joint venture:11-89

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false

multiple choice single answer


question what does political environment include?
correct answer legal dimension

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility

match the following


question correct answer

ethnocentric similar strategies

joint venture technology transfer

contract manufacturing tie-up

foreign investment economic development

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false

select the blank


question how much of a product people can buy, and which products they choose to buy
are obviously influenced by ________.
correct answer their purchasing power

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
multiple choice single answer
question what does product-mix decision include?
correct answer packaging

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports

multiple choice single answer


question which of the following factors is related to employment levels?
correct answer economic factor

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity

multiple choice multiple answer


question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory

multiple choice single answer


question what is happening in developing countries?
correct answer population & income growing

multiple choice single answer


question it's worthwhile to pursue a uniform pricing strategy
correct answer when competitive position of the firm does not vary from market to
market

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false

select the blank


question in ________ , the researcher should study the size & trends of production within
the market & export from that market.
correct answer consumption

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
multiple choice multiple answer
question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983

multiple choice single answer


question which is the push factor that makes firms go internationally?
correct answer saturation of the domestic market

list of attempted questions and answers

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd.". what was the
main line of activity in chow flowers company limited?
correct answer artificial flowers manufacturing

multiple choice single answer


question who is the substitute for export manager?
correct answer manufacturer's export agent

multiple choice single answer


question what is important to take pricing decision?
correct answer competition

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item

multiple choice single answer


question what does product mean?
correct answer bundle of attributes

match the following


question correct answer
vision long term policy

quality iso 9000

reforms public sector disinvestment

cost-efficient competitive

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false

multiple choice single answer


question what is the meaning of international sourcing?
correct answer buying from suppliers outside the firm's country of manufacture

multiple choice single answer


question which of the following is not investment entry?
correct answer joint venture:11-89

multiple choice single answer


question what was the reason behind sharp rise in oil import bill for over two years?
correct answer attack on kuwait by iraq

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false

multiple choice single answer


question what does political environment include?
correct answer legal dimension

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
multiple choice multiple answer
question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility

match the following


question correct answer

ethnocentric similar strategies

joint venture technology transfer

contract manufacturing tie-up

foreign investment economic development

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false

select the blank


question how much of a product people can buy, and which products they choose to buy
are obviously influenced by ________.
correct answer their purchasing power

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true

multiple choice single answer


question what does product-mix decision include?
correct answer packaging

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports

multiple choice single answer


question which of the following factors is related to employment levels?
correct answer economic factor

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity

multiple choice multiple answer


question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory

multiple choice single answer


question what is happening in developing countries?
correct answer population & income growing

multiple choice single answer


question it's worthwhile to pursue a uniform pricing strategy
correct answer when competitive position of the firm does not vary from market to
market

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false

select the blank


question in ________ , the researcher should study the size & trends of production within
the market & export from that market.
correct answer consumption

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
multiple choice single answer
question which is the push factor that makes firms go internationally?
correct answer saturation of the domestic market

list of attempted questions and answers

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question ________ occurs when an international company invest in a business enterprise
in a target country together with a local partner firm
correct answer joint venture
your answer joint venture

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , affecting profit

multiple choice single answer


question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential consumption
& sales
your answer they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer


question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers
your answer new & improved products arouse interest of the importers

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer pre-reforms period

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of "standing in the market" in indirect exporting?
correct answer to gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
your answer to gain credibility in the market if a known distributor can be persuaded to handle
the product by manufacturer

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the meaning of offshore subcontracting?
correct answer technology & materials payment is given by buyer to foreign sources &
products are accepted from him
your answer technology & materials payment is given by buyer to foreign sources & products
are accepted from him

true/false
question any technical matter of interest, statistical information should be a part of the
back end of the proposal called appendices.
correct answer true
your answer true

true/false
question under an international management contracts, a company undertakes the day to
day management of an independent enterprise in a foreign target country
correct answer true
your answer false

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk
private limited, is a ________ unit, was one of the leading indian manufacturers & exporters of
silk fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". by 1983, the
company's sales were of the order of ________ .
correct answer rs.600 million
your answer rs.600 million

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd.". what was the
main line of activity in chow flowers company limited?
correct answer artificial flowers manufacturing
your answer artificial flowers manufacturing

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer joint venture , coproduction agreements
your answer coproduction agreements , international licensing , joint venture

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false
multiple choice single answer
question when did india get strengthened & become one of the newly industrialized
economies in the east asian region?
correct answer when east india company came in india
your answer when east india company came in india

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer international merchant

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he takes the title to the product , he can
provide after sales service

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer china , germany

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false
your answer false

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer purpose & scope , research approach

multiple choice single answer


question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of
marketing

true/false
question exporting is the only avenue of entry into foreign market
correct answer false
your answer false

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export merchant

multiple choice single answer


question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market

multiple choice single answer


question a number of developing countries hold out very good prospects for business in
future because of
correct answer increase in income
your answer lack of competition

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to provide technical information to the buyers , to know the buyer's reaction
instantaneously

select the blank


question product reach the buyer through________
correct answer distribution
your answer advertising

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good
for money
your answer relationship between independent buyer & seller for exchange of good for money

true/false
question in marginal cost pricing for export, competition in foreign markets requires
quotation of a lower price
correct answer true
your answer true

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". in year ________,
the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
your answer 1983

match the following


question correct answer your answer

standardized products suitable for manufacturing suitable for manufacturing

offshore sourcing method company capability & resources import decision

main cost tradeoffs cost of offshore sourcing cost of offshore sourcing

labour intensive products significant labour input significant labour input

true/false
question licensing does not involve foreign investment
correct answer true
your answer true

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer non-technical product , consumer products
your answer non-technical product , consumer products

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which of the
followings were large exporters of artificial flowers?
correct answer hong kong , taiwan
your answer hong kong , taiwan

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer tariffs

list of attempted questions and answers


select the blank
question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer

indirect exporting home-based merchant copyright

business dimensions channel network channel network

legal dimensions copyright use of patent

licensing arrangement use of patent home-based merchant

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question if foreign retailers are used, the products in question are industrial products rather
than consumer products.
correct answer false
your answer true

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

match the following


question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas operation
conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade
was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good for
money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question many companies modify their products/promotion strategies to suit ________ of the
population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question the area of change relates to product adaption requires upgradation of technology
and huge investment in brands.
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need

multiple choice single answer


question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of marketing

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

list of attempted questions and answers


multiple choice multiple answer
question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
multiple choice single answer
question what is the meaning of international sourcing?
correct answer buying from suppliers outside the firm's country of manufacture
match the following
question correct answer
indirect exporting home-based merchant
business dimensions channel network
legal dimensions copyright
licensing arrangement use of patent
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". oriental
silk private limited, is a ________ unit, was one of the leading indian manufacturers & exporters
of silk fabrics & made-ups
correct answer 100% export oriented
multiple choice multiple answer
question how does the product reach to the buyer?
correct answer distribution , transportation
multiple choice single answer
question in product planning for exports, depth signifies
correct answer variation of particular item
true/false
question strategies suggested in the medium term export plan include product-
market penetration strategy for existing products, product-market, diversification for new products
& new markets.
correct answer true
select the blank
question ________ is institutional source which provides market information.
correct answer chamber of commerce
multiple choice multiple answer
question what are the contents of a research proposal?
correct answer purpose & scope , research approach
select the blank
question product reach the buyer through________
correct answer distribution
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". in year
________, the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
multiple choice multiple answer
question which are the two years marked the end of the most protected trade
regime phase in india?
correct answer 1990 , 1991
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental
entered the us market in 1970 with a moderate export of rs.20 million.
correct answer false
multiple choice single answer
question what is the advantage of direct exporting?
correct answer greater control over distribution
true/false
question in marginal cost pricing for export, competition in foreign markets
requires quotation of a lower price
correct answer true
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what is the
marketing components the product adaption had?
correct answer reproduction of european antiques
match the following
question correct answer
factors in firm's differential advantage selection, operation, motivation of distribution
channels
environmental factor culture
export merchants take title to the goods
export agents do not take title to goods
multiple choice single answer
question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential
consumption & sales
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what did
merchant-exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
multiple choice multiple answer
question what are the points to be taken into consideration in export agency
agreement?
correct answer contracted territory , contracted products
true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
multiple choice single answer
question when is economies of scale possible?
correct answer when manufacturing is in bulk quantity
multiple choice multiple answer
question this question is based on the case study "oriental silk pvt. ltd.". what were
the options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
multiple choice single answer
question who is the substitute for export manager?
correct answer manufacturer's export agent
multiple choice single answer
question what is the motivation towards offshore sourcing?
correct answer establishing a presence in a foreign market
multiple choice multiple answer
question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
select the blank
question in ________, the firm faces only one set of customers.
correct answer domestic marketing
select the blank
question this question is based on the case study "chow flowers co. ltd.". the
largest importer was ________.
correct answer united states
select the blank
question india's share in the total world exports in 1950 was around ________.
correct answer 0.02
select the blank
question the market approach focuses on pricing from the viewpoint of ________
correct answer the customer
multiple choice single answer
question how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer can be recovered from domestic market
true/false
question the main advantage of indirect method of exporting is "the manufacturer
gives up control over the marketing of it's products to another firm which doesn't hamper the
success in future".
correct answer false
true/false
question a research proposal describes a plan for conducting & controlling
research project.
correct answer true
multiple choice multiple answer
question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales
service
true/false
question exporting is the only avenue of entry into foreign market
correct answer false
select the blank
question certain people may have negative attitudes towards a certain country &
it's products, called ________ which affects demand.
correct answer social & cultural factor
true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
multiple choice multiple answer
question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
true/false
question under an international management contracts, a company undertakes
the day to day management of an independent enterprise in a foreign target country
correct answer true
true/false
question joint ventures will prosper only if the partner trust each other and
continuously support their common endeavor
correct answer true
multiple choice single answer
question what marketing technique is used to know international marketing need?
correct answer marketing information & research
multiple choice multiple answer
question what are the elements of research approach?
correct answer data collection method , sample selection procedure
select the blank
question when a company can tolerate a somewhat looser relationship with its
sources or when requirements are so predictable that control is less important, ________ is often
preferable.
correct answer purchasing or subcontracting
multiple choice multiple answer
question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
multiple choice multiple answer
question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the
behavior of the competitors , possibilities of getting appropriate feedback about customers
multiple choice single answer
question when did india get strengthened & become one of the newly
industrialized economies in the east asian region?
correct answer when east india company came in india

list of attempted questions and answers

multiple choice single answer


question who is an independent agent that is located near highly concentrated production
centers?
correct answer resident buyer
your answer resident buyer

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information
feedbacks on markets, competition
your answer incurres less expenses than indirect exporting , quicker information feedbacks on
markets, competition , greater control over foreign marketing plan

select the blank


question the term trade fair is used to mean ________.
correct answer general large fair
your answer company exhibition

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". in year ________,
the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
your answer 1983

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that
it was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , affecting profit
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through agents.
correct answer false
your answer true

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer larger volume of transaction , less knowledge about parties reputation ,
longer time in transit
your answer rejection of goods , less knowledge about parties reputation , longer time in
transit

multiple choice multiple answer


question what are the main objectives of imposing trade barriers?
correct answer to protect domestic industries from foreign competition , to curb
conspicuous consumption
your answer to promote overseas r & d , to protect domestic industries from foreign
competition

multiple choice single answer


question which is the pull factor that makes firms go internationally?
correct answer profitability
your answer saturation of the domestic market

multiple choice single answer


question what does product mean?
correct answer bundle of attributes
your answer physical entity

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products , payment of commission before selling
of goods

true/false
question under an international management contracts, a company undertakes the day to
day management of an independent enterprise in a foreign target country
correct answer true
your answer true

select the blank


question ________ send either buying delegations or have their buying offices in the
exporting country.
correct answer large retail stores
your answer industrial buyers
multiple choice single answer
question this question is based on the case study "chow flowers co. ltd." what was the
reason to increase the domestic demand for artificial flowers?
correct answer the increase in the number of air-conditioned offices & homes
your answer the increase in the number of air-conditioned offices & homes

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports
your answer to increase the quantity of imports

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer global marketing

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an
active member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , artificial flowers export promotion council ,
indian export import chamber

multiple choice single answer


question which of the following does not come under economic environment?
correct answer customs
your answer customs

match the following


question correct answer your answer

trade fairs knowing new technological trends general audience

direct mailing target audience consumer market

sales literature price list industrial market


personal selling industrial market target audience

select the blank


question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer acquisition entry

true/false
question as compared with emc, export agents have greater freedom and authority.
correct answer true
your answer true

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer polycentric orientation

multiple choice single answer


question which of the following regulations does concern the raw material from which a
product is made, the conditions under which it is processed?
correct answer health & safety regulations
your answer health & safety regulations

multiple choice multiple answer


question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

multiple choice multiple answer


question which were the programmes included in reforms?
correct answer a programme of micro-economic stabilization , productivity &
international competitiveness of indian economy , foreign collaboration
your answer a programme of micro-economic stabilization , a programme of labour welfare ,
productivity & international competitiveness of indian economy , foreign collaboration

match the following


question correct answer your answer

literature brochure printed in local language

questionnaire tool of field research tool of field research


programme schedule allows planned researchtool of field research

samples price tags brochure

select the blank


question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer sending the amount personally

multiple choice single answer


question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers
your answer new & improved products arouse interest of the importers

multiple choice multiple answer


question what are the points which support to use marginal cost for export pricing?
correct answer low prices may serve to widen & create markets , manufacturer's product
may be not well known in foreign market
your answer low prices may serve to widen & create markets , manufacturer's product may be
not well known in foreign market , overhead costs are ordinarily recovered from the export
markets

true/false
question literature search is the quickest & cheapest way to collect information.
correct answer true
your answer true

multiple choice single answer


question when did india get strengthened & become one of the newly industrialized
economies in the east asian region?
correct answer when east india company came in india
your answer when east india company came in india

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer ethnocentric
multiple choice multiple answer
question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , labour cost , government regulations

multiple choice single answer


question when is economies of scale possible?
correct answer when manufacturing is in bulk quantity
your answer when manufacturing is in bulk quantity

select the blank


question india's share in the total world exports in 1950 was around ________.
correct answer 0.02
your answer 0.02

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer true

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what did merchant-
exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
your answer not able to penetrate markets on the basis of price & quality considerations

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer false

international marketing

list of attempted questions and answers

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it gives shelf life for a product , as it enhances protection
your answer as it enhances protection , as it gives shelf life for a product

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

select the blank


question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market
your answer the existence of a large home market

multiple choice multiple answer


question which are the two years marked the end of the most protected trade regime
phase in india?
correct answer 1990 , 1991
your answer 1989

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." what was the
production capacity of chow flowers?
correct answer 105,000 bunches of hand-wrapped per month
your answer 105,000 bunches of hand-wrapped per month

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer false

select the blank


question ________ is an attached office of ministry of commerce.
correct answer the directorate general of foreign trade
your answer the directorate general of foreign trade

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , export broker

multiple choice single answer


question which system is correct in international marketing?
correct answer different legal system
your answer different legal system

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training
match the following
question correct answer your answer

indirect exporting home-based merchant channel network

business dimensions channel network method of marketing

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice single answer


question which of the following factors is related to employment levels?
correct answer economic factor
your answer economic factor

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey
select the blank
question the country experienced ________ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer negative trends
your answer negative trends

true/false
question this question is based on the case study "chow flowers co. ltd.". the largest
importer was the united states, absorbing over 40% of all exports.
correct answer true
your answer true

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false
your answer true

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
your answer it refers to the practice of pricing exports at levels lower than the domestic one

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to
another firm
your answer it's time consuming & expensive

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to provide technical information to the buyers , to know the buyer's reaction
instantaneously

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the
trade was handled by ________
correct answer central buying organizations
your answer central buying organizations

multiple choice single answer


question what is not included in social environment?
correct answer growth rates
your answer growth rates

multiple choice single answer


question what is the meaning of offshore subcontracting?
correct answer technology & materials payment is given by buyer to foreign sources &
products are accepted from him
your answer technology & materials payment is given by buyer to foreign sources & products
are accepted from him

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what was the medium
problem encountered by ab enterprises?
correct answer changing the medium from brass to copper
your answer changing the medium from copper to brass

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility
your answer emphasis , accessibility

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

select the blank


question ________ is one of the reasons to enter export market.
correct answer recession in domestic market
your answer recession in domestic market

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer false
multiple choice multiple answer
question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer tariffs

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
your answer true

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right
supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

multiple choice single answer


question in international product strategy, the decision to standardize or adapt is dictated
by
correct answer nature of product
your answer nature of product
list of attempted questions and answers

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

multiple choice single answer


question when a manufacturer exports indirectly, what does he do?
correct answer he transfers the responsibility for the selling job to some other
organization
your answer he gives title to the distributor through agent

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer false

multiple choice multiple answer


question which were the programmes included in reforms?
correct answer a programme of micro-economic stabilization , productivity &
international competitiveness of indian economy , foreign collaboration
your answer productivity & international competitiveness of indian economy , foreign
collaboration

select the blank


question india's share in the total world exports in 1950 was around ________.
correct answer 0.02
your answer 0.02

true/false
question if foreign retailers are used, the products in question are industrial products
rather than consumer products.
correct answer false
your answer false

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

multiple choice multiple answer


question what could be attributed to the removal of trade restrictions in the process of
liberalization in agri & allied products?
correct answer wheat , sugar
your answer wheat , sugar

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer larger volume of transaction , less knowledge about parties reputation ,
longer time in transit
your answer rejection of goods , longer time in transit

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

multiple choice single answer


question what are the factors of joint-venture offshore manufacturing?
correct answer investment, capital, management, technology, materials, payment and/or
parts, profit, fees
your answer investment, capital, management, technology, materials, payment and/or parts,
profit, fees

multiple choice single answer


question what is the health & safety regulation on food products?
correct answer condition under which it is prepared
your answer materials of packaging

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer false

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed

multiple choice single answer


question when did liberalization era start?
correct answer 1991
your answer 1991

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an
active member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question why do buyers buy a foreign products?
correct answer as it is easier to obtain quality goods at a bargain price
your answer as company gives committed after sales service

match the following


question correct answer your answer

trade fairs knowing new technological trends knowing new technological trends

direct mailing target audience target audience

sales literature price list price list

personal selling industrial market industrial market

select the blank


question ________ is institutional source which provides market information.
correct answer chamber of commerce
your answer chamber of commerce

true/false
question the advantage of using an export agent is that the firm does not need to have an
export manager to handle all the documentation and shipping tasks.
correct answer true
your answer true

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to bring a product to the notice of potential buyers

match the following


question correct answer your answer

manufacturer's export agent substitute for export manager substitute for export manager

domestic agents represent the buyer represent the buyer

emc greater freedom & authority greater freedom & authority

export brokers negotiate the best terms for the seller negotiate the best terms for the seller

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what was the medium
problem encountered by ab enterprises?
correct answer changing the medium from brass to copper
your answer changing the medium from brass to copper

multiple choice single answer


question it is the transfer of industrial property rights from a licensor in one country to a
licensee in a second country, what is it called?
correct answer international licensing
your answer international licensing

multiple choice single answer


question what is marketing research?
correct answer systemic gathering, processing, analyzing & interpretation of the
marketing data
your answer systemic gathering, processing, analyzing & interpretation of the marketing data

multiple choice multiple answer


question what is the nature of direct export market?
correct answer large potential sale , concentrated
your answer concentrated , consumer market
multiple choice single answer
question which is the pull factor that makes firms go internationally?
correct answer profitability
your answer profitability

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer ores & minerals

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer ethnocentric

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

multiple choice single answer


question which of the following factors is related to employment levels?
correct answer economic factor
your answer economic factor

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products

select the blank


question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer international licensing entry

multiple choice single answer


question which of the following indirect channel has greater freedom & authority?
correct answer export management companies
your answer export management companies

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy
your answer exim policy

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false

select the blank


question ________ is an attached office of ministry of commerce.
correct answer the directorate general of foreign trade
your answer board of trade

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

true/false
question this question is based on the case study "chow flowers co. ltd.". japan was a net
importer of artificial flowers until 1973, when it became a net exporter.
correct answer false
your answer false

list of attempted questions and answers

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic
select the blank
question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

multiple choice single answer


question what is export entry mode?
correct answer indirect export
your answer indirect export

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to bring a product to the notice of potential buyers

select the blank


question support service includes ________
correct answer warranty
your answer warranty

match the following


question correct answer your answer

ethnocentric similar strategies similar strategies

joint venture technology transfer technology transfer

contract manufacturing tie-up tie-up

foreign investment economic development economic development

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

true/false
question under a turnkey project, a company provides only construction services to bring
the project up to the point of operation
correct answer false
your answer false

multiple choice single answer


question which is the push factor that makes firms go internationally?
correct answer saturation of the domestic market
your answer profitability

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer large potential sale

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

match the following


question correct answer your answer

standardized products suitable for manufacturing suitable for manufacturing

offshore sourcing method company capability & resources company capability & resources
main cost tradeoffs cost of offshore sourcing cost of offshore sourcing

labour intensive products significant labour input significant labour input

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer ores & minerals

select the blank


question ________ is one of the reasons to enter export market.
correct answer recession in domestic market
your answer recession in domestic market

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

multiple choice single answer


question as per the wto report 2002, what was the position of india in the world?
correct answer next to only china
your answer third position

multiple choice multiple answer


question ethnocentric orientation includes following things :-
correct answer same products , same strategies , same home and foreign market
your answer same products , same strategies

true/false
question high performers in terms of exports include electric fans, b&w tv & precision
tubes in 1998 - 2003.
correct answer false
your answer false

select the blank


question in________, a change is required to ensure adequate protection from
environment
correct answer packaging
your answer packaging

true/false
question the importers & exporters can obtain information relating to the markets &
products from eda
correct answer true
your answer true
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered
the us market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

multiple choice single answer


question what is the motivation towards offshore sourcing?
correct answer establishing a presence in a foreign market
your answer establishing a presence in a foreign market

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer false

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he can provide after sales service

true/false
question in marginal cost pricing for export, competition in foreign markets requires
quotation of a lower price
correct answer true
your answer true

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

select the blank


question ________ occurs when an international company invest in a business enterprise
in a target country together with a local partner firm
correct answer joint venture
your answer joint venture

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

true/false
question fairs are more useful for consumer products as it requires technical
demonstration.
correct answer false
your answer false

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

select the blank


question product reach the buyer through________
correct answer distribution
your answer distribution

multiple choice single answer


question what is product planning for exports?
correct answer selecting product for market
your answer selecting product for market

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed

multiple choice multiple answer


question "brighter colours are liked in africa" is an example of
correct answer cultural views , packaging
your answer cultural views , packaging

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice single answer


question which of the following is direct exporting channel?
correct answer foreign retailers
your answer foreign retailers

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export merchant

list of attempted questions and answers

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

multiple choice multiple answer


question what is the purpose of using exploratory study?
correct answer to provide information to identify the most promising markets , clarifying
concepts
your answer to provide information to identify the most promising markets , clarifying concepts

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false
true/false
question under a turnkey project, a company provides only construction services to bring
the project up to the point of operation
correct answer false
your answer false

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , export broker

match the following


question correct answer your answer

ethnocentric similar strategies similar strategies

joint venture technology transfer technology transfer

contract manufacturing tie-up tie-up

foreign investment economic development economic development

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true
your answer true

multiple choice single answer


question how does international marketing research help in assessing market size, pattern
& growth?
correct answer what sales potential exporter's product really has in the market
your answer what sales potential exporter's product really has in the market

select the blank


question how much of a product people can buy, and which products they choose to buy
are obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question during the period 1998-99 to 2002-03, which products marked the single largest
growth in agri & allied category?
correct answer marine
your answer marine
multiple choice multiple answer
question how does the product reach to the buyer?
correct answer distribution , transportation
your answer distribution , transportation

match the following


question correct answer your answer

literature brochure brochure

questionnaire tool of field research tool of field research

programme schedule allows planned researchallows planned research

samples price tags price tags

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer export-import bank

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

multiple choice single answer


question which of the following is considered for the comparison of international &
domestic distribution channel?
correct answer environment
your answer environment

multiple choice multiple answer


question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing
multiple choice multiple answer
question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

multiple choice multiple answer


question ethnocentric orientation includes following things :-
correct answer same products , same strategies , same home and foreign market
your answer same products , same strategies , same home and foreign market

select the blank


question products with steady sales or at least predictable sales are more suitable for
________ than products that face abrupt shift in demand.
correct answer manufacturing
your answer manufacturing

multiple choice single answer


question how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer can be recovered from domestic market
your answer can be recovered from domestic market

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

multiple choice single answer


question which of the following does not come under economic environment?
correct answer customs
your answer customs

multiple choice multiple answer


question which are the terms included in international marketing?
correct answer selling , advertising , distribution
your answer selling , advertising , distribution

select the blank


question liberalization era, started in ________, brought a swift change in the economic &
trade policy from inward-oriented approach to market-oriented approach.
correct answer 1991
your answer 1991

true/false
question this question is based on the case study "chow flowers co. ltd.". the largest
importer was the united states, absorbing over 40% of all exports.
correct answer true
your answer true
multiple choice multiple answer
question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture , licensing , franchising
your answer joint venture , licensing

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

true/false
question the naïve rule is for managers to use the same entry mode such as
agent/distributor exporting, for all target countries
correct answer true
your answer true

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice single answer


question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation
your answer market segmentation

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered
the us market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

true/false
question bargaining styles differ greatly across nations.
correct answer false
your answer false
select the blank
question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer polycentric orientation

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

select the blank


question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports
your answer to restrict the quantity of imports

select the blank


question ________ is one of the reasons to enter export market.
correct answer recession in domestic market
your answer recession in domestic market

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

list of attempted questions and answers

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

select the blank


question ________ marketing strategy involves the creation of a single strategy for a
product for the entire global market
correct answer global
your answer global

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer polycentric orientation

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". in year ________,
the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
your answer 1983

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which of the
followings were large exporters of artificial flowers?
correct answer hong kong , taiwan
your answer hong kong , germany , france

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice single answer


question what does market approach focus on?
correct answer pricing from the viewpoint of the customer
your answer pricing from the viewpoint of total cost

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer ores & minerals

multiple choice single answer


question when did india emerge as a supplier of manufactured products to asia & africa?
correct answer on the eve of first world war
your answer on the eve of first world war

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer tariffs

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer export-import bank

match the following


question correct answer your answer

trade barriers to protect domestic industries to protect domestic industries

social environment customs customs

demographic environment age composition age composition

technological environment causing relocation of production business policies & regulations

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer gathering information , research approach

multiple choice multiple answer


question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the behavior
of the competitors , possibilities of getting appropriate feedback about customers
your answer cost involved on the part of the firm for a particular channel

true/false
question the area of change relates to product adaption requires upgradation of
technology and huge investment in brands.
correct answer true
your answer true

multiple choice single answer


question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers
your answer new & improved products arouse interest of the importers

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice single answer


question which of the following is direct exporting channel?
correct answer foreign retailers
your answer foreign retailers
multiple choice single answer
question the distinction between direct & indirect exporting is based on
correct answer transaction flow between exporter & the foreign importer
your answer transaction flow between exporter & the foreign importer

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

select the blank


question ________ is one of the contractual entry modes in foreign countries
correct answer assembling arrangement
your answer assembling arrangement

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer true

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered
the us market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer

manufacturer's export agent substitute for export manager substitute for export manager
domestic agents represent the buyer represent the buyer

emc greater freedom & authority greater freedom & authority

export brokers negotiate the best terms for the seller negotiate the best terms for the seller

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the
trade was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question this question is based on the case study "chow flowers co. ltd.". the largest
importer was the united states, absorbing over 40% of all exports.
correct answer true
your answer true

multiple choice single answer


question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture
your answer joint venture

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer false

multiple choice single answer


question which of the following does not come under economic environment?
correct answer customs
your answer resources

multiple choice multiple answer


question what are the main objectives of imposing trade barriers?
correct answer to protect domestic industries from foreign competition , to curb
conspicuous consumption
your answer to protect domestic industries from foreign competition , to curb conspicuous
consumption

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

multiple choice multiple answer


question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes
your answer custom duties , exchange control , local taxes

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what is export in indian context?
correct answer surplus turned exports-generated by an excess of production over local
demand & does not result into domestic inflation
your answer surplus turned exports-generated by an excess of production over local demand
& does not result into domestic inflation

multiple choice single answer


question which of the following is considered for the comparison of international &
domestic distribution channel?
correct answer environment
your answer environment

multiple choice single answer


question which of the followings gives information about the present & future use of
products?
correct answer consumption
your answer consumption

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

list of attempted questions and answers

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer export houses

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer polycentric

select the blank


question liberalization era, started in ________, brought a swift change in the economic &
trade policy from inward-oriented approach to market-oriented approach.
correct answer 1991
your answer 1991

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer the foreign exchange

multiple choice single answer


question what is direct exporting?
correct answer the producer himself takes the responsibility for the marketing job &
makes direct sale to foreign customer
your answer the producer himself takes the responsibility for the marketing job & makes direct
sale to foreign customer

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed , a plan
for conducting research

multiple choice multiple answer


question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
your answer high priced product , high sensitive product

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

select the blank


question support service includes ________
correct answer warranty
your answer warranty
true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice single answer


question which of the following indirect channel has greater freedom & authority?
correct answer export management companies
your answer export management companies

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he can provide after sales service

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

multiple choice single answer


question a number of developing countries hold out very good prospects for business in
future because of
correct answer increase in income
your answer increase in income
select the blank
question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer cost of handling

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

select the blank


question some companies in developed countries move to foreign countries because of
certain regulations like________.
correct answer environmental laws
your answer payment of royalty

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
your answer it refers to the practice of pricing exports at levels lower than the domestic one

multiple choice multiple answer


question how does the product reach to the buyer?
correct answer distribution , transportation
your answer distribution , transportation

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." which department
was the largest?
correct answer production
your answer production
multiple choice single answer
question in international product strategy, the decision to standardize or adapt is dictated
by
correct answer nature of product
your answer nature of product

true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
your answer true

select the blank


question certain people may have negative attitudes towards a certain country & it's
products, called ________ which affects demand.
correct answer social & cultural factor
your answer social & cultural factor

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

true/false
question as compared with emc, export agents have greater freedom and authority.
correct answer true
your answer true

select the blank


question offshore purchasing requires________.
correct answer little experience
your answer little experience

multiple choice single answer


question when did india get strengthened & become one of the newly industrialized
economies in the east asian region?
correct answer when east india company came in india
your answer when east india company came in india

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true
select the blank
question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to provide technical information to the buyers , to sell the products in bulk
quantity , to know the buyer's reaction instantaneously

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true
your answer true

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity

multiple choice multiple answer


question which are the two years marked the end of the most protected trade regime
phase in india?
correct answer 1990 , 1991
your answer 1990 , 1991

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

match the following


question correct answer your answer
target market marketing strategy marketing strategy

external factor competitive profile product & resources

ethnocentric orientation overseas operation conducted from home country overseas


operation conducted from home country

polycentric orientation each market is unique each market is unique

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question under an international management contracts, a company undertakes the day to
day management of an independent enterprise in a foreign target country
correct answer true
your answer false

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

select the blank


question ________ is one of the reasons to enter export market.
correct answer recession in domestic market
your answer recession in domestic market

multiple choice single answer


question it is the transfer of industrial property rights from a licensor in one country to a
licensee in a second country, what is it called?
correct answer international licensing
your answer international franchising

international marketing
total set –3

factors in firm's differential advantage selection, operation, motivation of distribution channels


environmental factor culture
export merchants take title to the goods
export agents do not take title to goods

manufacturer's export agent substitute for export manager


domestic agents represent the buyer
emc greater freedom & authority
export brokers negotiate the best terms for the seller

push factor saturation of market


each country own demand pattern
greater degree of risks large volume of transactions
pull factor growth prospect

literature brochure
questionnaire tool of field research
programme schedule allows planned research
samples price tags

quality end-issue
climatic conditions change of raw materials
product use is related to performance
cultural views preferences

set 1- (preeti’s assigment)


question promotion-mix decision consists of product,price,distribution,promotion
correct answer false

question companies with smaller needs, an independent supplier will be less active.
correct answer false

question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter

question what does promotion encompass?


correct answer advertising

question the country experienced ________ in the external sector in 1990s due to fall of the
soviet union & the sharp rise in prices.
correct answer negative trends

question this question is based on the case study "chow flowers co. ltd.". what was the main line
of activity in chow flowers company limited?
correct answer artificial flowers manufacturing

question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true

question what are the elements of evaluation of sources?


correct answer emphasis , accessibility

question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers

question what marketing technique is used to know international marketing need?


correct answer marketing information & research

question ________ extends finance to exporters of capital & manufactured goods.


correct answer export-import bank
question ________ is one of the contractual entry modes in foreign countries
correct answer assembling arrangement

question how is the nature of international strategy?


correct answer depends on company's objectives , varies from country to country

question how does the product reach to the buyer?


correct answer distribution , transportation

question adding additional products to the overseas even if the company does not carry those
products domestically - is an alternative for product development
correct answer true

question what does political environment include?


correct answer legal dimension

question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false

question ________dimensions include customs and practices


correct answer business

question what is important to take pricing decision?


correct answer competition

question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion

question "brighter colours are liked in africa" is an example of


correct answer cultural views , packaging

question while negotiating an agency agreement, the indian firm should be careful on________.
correct answer contracted territory

question "make site booking" is a point of checklist of ________


correct answer before the fair

question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture

question which of the following represents the foreign buyer?


correct answer purchasing agent

question in product planning for export, length is related to


correct answer number of products

question the naïve rule is for managers to use the same entry mode such as agent/distributor
exporting, for all target countries
correct answer true

question the area of change relates to product adaption requires upgradation of technology and
huge investment in brands.
correct answer true
question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company

question ________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99
to usd 1.9 billion in 2002-03.
correct answer ores & minerals

question this question is based on the case study 'ab enterprises'. what is the advantage of
enlarging the product line?
correct answer enables exporters to gain profits

question people enter export markets for a variety of reasons like :-


correct answer recession in domestic market , higher profitability , utilization of export incentives

question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises

question which are the terms included in international marketing?


correct answer selling , advertising , distribution

question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing operations

question which of the following is not included in foreign environment?


correct answer local dimension

question what does channel-mix decision include?


correct answer intermediaries

question which of the following are domestic channels?


correct answer export houses , export merchant

question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition

question what is happening in developing countries?


correct answer population & income growing

question in________, a product is in the process of development & sales pick up gradually in plc
correct answer introduction

question what are the necessary things for good questionnaire?


correct answer avoiding irrelevant information , making it easy

question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true

question what does product-mix decision include?


correct answer packaging

set 2
question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy

question the markets for the products of developing countries are usually in countries
with________
correct answer low national income

question what is the purpose of doing international promotion?


correct answer to bring a product to the notice of potential buyers

question which is the pull factor that makes firms go internationally?


correct answer profitability

question switzerland is among the top ten countries, which all together account for more than
fifty percent of india's total exports.
correct answer false

question what are the special schemes of ecgc?


correct answer packing credit guarantee , post-shipment credit guarantee

question what is export in indian context?


correct answer surplus turned exports-generated by an excess of production over local
demand & does not result into domestic inflation

question what are the advantages of investment entry modes?


correct answer companies depend critically on the choice of the acquired firm , the local
partner reduces the foreign partner's investment outlays & risk exposure , they promise a quicker
return on investment

question what does political environment include?


correct answer legal dimension

question what are the advantages of having agents?


correct answer knowledgeable about the market , he can provide after sales service

question ________ extends finance to exporters of capital & manufactured goods.


correct answer export-import bank

question what is the nature of direct export market?


correct answer concentrated , large potential sale

question why is packaging so important for product planning?


correct answer as it enhances protection , as it gives shelf life for a product

question in________, a product is in the process of development & sales pick up gradually in
plc
correct answer introduction

question according to the task of international marketing in a hierarchy of steps, what is the fifth
stage?
correct answer to develop the organizational system

question experience survey, which is also called as ________.


correct answer key informant survey

question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation
question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , possibilities of getting appropriate feedback about customers

question how is the nature of international strategy?


correct answer depends on company's objectives , varies from country to country

question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983

question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market

question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs

question how much of a product people can buy, and which products they choose to buy are
obviously influenced by ________.
correct answer their purchasing power

question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true

question how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer can be recovered from domestic market

question in ________ , the researcher should study the size & trends of production within the
market & export from that market.
correct answer consumption

question the importers & exporters can obtain information relating to the markets & products
from eda
correct answer true

question the country experienced ________ in the external sector in 1990s due to fall of the
soviet union & the sharp rise in prices.
correct answer negative trends

question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to
conduct sales in the us market through agents.
correct answer false

question what can political factor do in market access?


correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers

question what are the advantages of direct exporting?


correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

question what are the reasons of entry in foreign market?


correct answer recession in the domestic market

question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada

question product reach the buyer through________


correct answer distribution

question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false

question as compared with emc, export agents have greater freedom and authority.
correct answer true

question what is happening in developing countries?


correct answer population & income growing

question adding additional products to the overseas even if the company does not carry those
products domestically - is an alternative for product development
correct answer true

question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture , licensing , franchising

question this question is based on the case study "chow flowers co. ltd." what was the
production capacity of chow flowers?
correct answer 105,000 bunches of hand-wrapped per month

question which of the following is not included in foreign environment?


correct answer local dimension

question this question is based on the case study "chow flowers co. ltd.". japan was a net
importer of artificial flowers until 1973, when it became a net exporter.
correct answer false

question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council

question in executive summary, a description of the management problem, the possible


reasons for the problem, and the decision alternatives are studied.
correct answer false

question the distinction between direct & indirect exporting is based on


correct answer transaction flow between exporter & the foreign importer

set 3

question which of the following is considered for the comparison of international & domestic
distribution channel?
correct answer environment

question under what circumstance is unified advertising policy possible?


correct answer custom, culture and demand are same
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false

question what are the main objectives of imposing trade barriers?


correct answer to protect domestic industries from foreign competition , to curb conspicuous
consumption

question "brighter colours are liked in africa" is an example of


correct answer cultural views , packaging

question the term trade fair is used to mean ________.


correct answer general large fair

question in ________, the firm faces only one set of customers.


correct answer domestic marketing

question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false

question what is important to take pricing decision?


correct answer competition

question which is the push factor that makes firms go internationally?


correct answer saturation of the domestic market

question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false

question this question is based on the case study "oriental silk pvt. ltd.". which products did
help usa to become the largest importer?
correct answer silk fabrics , made-ups

question what is export entry mode?


correct answer indirect export

question which of the followings gives information about the present & future use of products?
correct answer consumption

question what is the period of pre-reforms?


correct answer from 1950-51 to 1990-91

question what is the avenue of entry into foreign markets?


correct answer contract manufacturing

question offshore purchasing requires________.


correct answer little experience

question what does product-mix decision include?


correct answer packaging

question the main elements of ________dimensions include per capita gdp


correct answer economic
question the naïve rule is for managers to use the same entry mode such as agent/distributor
exporting, for all target countries
correct answer true

question ________ occurs when an international company invest in a business enterprise in a


target country together with a local partner firm
correct answer joint venture

question what does cost approach involve?


correct answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price

question ethnocentric orientation includes following things :-


correct answer same products , same strategies , same home and foreign market

question what are the elements of research approach?


correct answer data collection method , sample selection procedure

question ________ is one of the contractual entry modes in foreign countries


correct answer assembling arrangement

question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose

question what does board of trade do?


correct answer it deliberates on the policy and major bottlenecks faced by the trade & industry
in international business

question india's share in the total world exports in 1950 was around ________.
correct answer 0.02

question a research proposal describes a plan for conducting & controlling research project.
correct answer true

question this question is based on the case study "chow flowers co. ltd.". the largest importer
was ________.
correct answer united states

question any technical matter of interest, statistical information etc should be part of the back
end of the proposal is termed as ________.
correct answer appendices

question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true

question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores

question this question is based on the case study "chow flowers co. ltd.". the largest importer
was the united states, absorbing over 40% of all exports.
correct answer true
question in export pricing, ________ used for billing
correct answer currency of the purchaser's country

question when did liberalization era start?


correct answer 1991

question ________dimensions include customs and practices


correct answer business

question what are the risks involved in international marketing?


correct answer larger volume of transaction , less knowledge about parties reputation , longer
time in transit

question in product planning for exports, depth signifies


correct answer variation of particular item

question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true

question decision to enter export market should be final and it does not call for a roll-back
correct answer true

question what are the domestic market constraints?


correct answer scale economies

question in international marketing, cultural dimensions include customs, traditions


correct answer true

question a number of developing countries hold out very good prospects for business in future
because of
correct answer increase in income

question what are the elements of evaluation of sources?


correct answer emphasis , accessibility

unsolved / skipped questions

if foreign retailers are used, the products in question are industrial products rather than consumer
products.
true
false

what are the roles of price in the overall export marketing strategies?
creating competitive market
increasing import
export enhancing
affecting profit

which of the following are among the top ten suppliers together accounting for over 60% of total
imports?
singapore
italy
china
germany
what is the meaning of unit value of the product?
bulk transportation
perishability
high priced product
high sensitive product

what is the internal factor in the task of international marketing?


market environment
product
competitive profile
intermediaries

when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

when unilever came in india


when east india company came in india
when jrd tata started steel manufacturing plant in india
when reliance started petroleum manufacturing plant in india

what are the important infrastructure factors in evaluating production site?


industrial site
labour cost
government regulations
transportation & communication

which of the following is not investment entry?


sole venture: acquisition
joint venture: minority
joint venture: majority
joint venture:11-89

what does "currency used for billing" stand for?


the currency of the purchaser
currency of the purchaser's currency
the seller's currency
leading international currency

strategies suggested in the medium term export plan include product-market penetration strategy
for existing products, product-market, diversification for new products & new markets.
true
false

match
1. direct mailing 1. price list
2. sales literature 2. target audience
3. personal selling 3. general audience
4. trade fairs 4. consumer market
5. industrial market
6. knowing new technological trends

match
1. business dimensions 1. channel network
2. legal dimensions 2. use of patent
3. licensing arrangement 3. home-based merchant
4. indirect exporting 4. copyright
5. method of marketing
6. packaging

list of attempted questions and answers

true/false
question in marginal cost pricing for export, competition in foreign markets requires
quotation of a lower price
correct answer true
your answer true

true/false
question the area of change relates to product adaption requires upgradation of
technology and huge investment in brands.
correct answer true
your answer true

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within
the market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer income levels

select the blank


question ________ occurs when an international company invest in a business enterprise
in a target country together with a local partner firm
correct answer joint venture
your answer joint venture

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same
match the following
question correct answer your answer

quality end-issue values change of raw materials

climatic conditions change of raw materials shelf life

product use is related to performance product adaption

cultural views preferences preferences

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good
for money
your answer relationship between independent buyer & seller for exchange of good for money

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true
your answer true

multiple choice multiple answer


question ethnocentric orientation includes following things :-
correct answer same strategies , same home and foreign market , same products
your answer same products , same strategies

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products , payment of commission before selling
of goods

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer business dimension

multiple choice single answer


question what is the meaning of offshore subcontracting?
correct answer technology & materials payment is given by buyer to foreign sources &
products are accepted from him
your answer technology & materials payment is given to buyer by foreign sources & products
are accepted by him

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer foreign investment

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer emc , export houses , export broker

select the blank


question product reach the buyer through________
correct answer distribution
your answer distribution

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer distribution channel

select the blank


question ________ sector registered a hundred percent growth from usd 0.89 billion in
1998-99 to usd 1.9 billion in 2002-03.
correct answer ores & minerals
your answer agri & allied products

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". by 1983, the
company's sales were of the order of ________ .
correct answer rs.600 million
your answer rs.500 million

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer affordable price

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising
multiple choice single answer
question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

match the following


question correct answer your answer

trade fairs knowing new technological trends knowing new technological trends

direct mailing target audience target audience

sales literature price list general audience

personal selling industrial market consumer market

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

multiple choice single answer


question the basic objective of globalization is :-
correct answer to concentrate on a few business functions
your answer to decrease imports

multiple choice multiple answer


question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the behavior
of the competitors , possibilities of getting appropriate feedback about customers
your answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , level of market potential

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , domestic agents

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , export broker , foreign retailers

select the blank


question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer joint venture entry

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer licensing arrangement

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer post-reforms period

select the blank


question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market
your answer the existence of a large home market

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer ecgc

select the blank


question support service includes ________
correct answer warranty
your answer warranty

multiple choice multiple answer


question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
your answer bulk transportation , perishability , high sensitive product

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports
your answer to increase the quantity of imports

true/false
question any technical matter of interest, statistical information should be a part of the
back end of the proposal called appendices.
correct answer true
your answer true

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right
supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product , identifying suitable suppliers

multiple choice single answer


question what is export in indian context?
correct answer surplus turned exports-generated by an excess of production over local
demand & does not result into domestic inflation
your answer surplus turned exports-generated by an excess of production over local demand
& does not result into domestic inflation

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." what was the
production capacity of chow flowers?
correct answer 105,000 bunches of hand-wrapped per month
your answer 110,000 bunches of hand-wrapped per month

list of attempted questions and answers

multiple choice single answer


question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers
your answer new & improved products arouse interest of the importers

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

multiple choice single answer


question what is not included in social environment?
correct answer growth rates
your answer growth rates

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what was the initial
problem faced by the importers?
correct answer defect in packaging material
your answer defect in packaging material

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic
multiple choice multiple answer
question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

select the blank


question in________, a product is in the process of development & sales pick up gradually
in plc
correct answer introduction
your answer introduction

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he can provide after sales service

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
your answer it refers to the practice of pricing exports at levels lower than the domestic one

true/false
question licensing does not involve foreign investment
correct answer true
your answer false

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who takes title but not manufacturer

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy
your answer exim policy

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

true/false
question as compared with emc, export agents have greater freedom and authority.
correct answer true
your answer true
select the blank
question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer true

match the following


question correct answer your answer

external factor competitive profile product & resources

ethnocentric orientation overseas operation conducted from home country entire world as
a single market

polycentric orientation each market is unique each market is unique

target market marketing strategy competitive profile

multiple choice single answer


question what is happening in developing countries?
correct answer population & income growing
your answer population & income growing

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer false

multiple choice single answer


question which of the following indirect channel has greater freedom & authority?
correct answer export management companies
your answer export management companies

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer italy , china

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false
multiple choice multiple answer
question how does the product reach to the buyer?
correct answer distribution , transportation
your answer distribution , transportation

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer regiocentric orientation

multiple choice multiple answer


question what are the advantages of investment entry modes?
correct answer companies depend critically on the choice of the acquired firm , the local
partner reduces the foreign partner's investment outlays & risk exposure , they promise a quicker
return on investment
your answer companies depend critically on the choice of the acquired firm , the local partner
reduces the foreign partner's investment outlays & risk exposure , they promise a quicker return
on investment

multiple choice single answer


question which of the following does not come under economic environment?
correct answer customs
your answer customs

match the following


question correct answer your answer

to pioneer new product in absence of channel partner piggy backing piggy backing

company desires little control indirect channels of distribution indirect channels of distribution

promotion, marketing research, credit export houses export houses

buying in india, selling it abroad export merchant export merchant


true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". in year ________,
the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
your answer 1983

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

select the blank


question the country experienced ________ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer negative trends
your answer negative trends

select the blank


question products with steady sales or at least predictable sales are more suitable for
________ than products that face abrupt shift in demand.
correct answer manufacturing
your answer subcontracting

multiple choice single answer


question what is the meaning of "standing in the market" in indirect exporting?
correct answer to gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
your answer to gain credibility in the market if a known distributor can be persuaded to handle
the product by manufacturer

multiple choice multiple answer


question what does "currency used for billing" stand for?
correct answer currency of the purchaser's currency , leading international currency
your answer the currency of the purchaser , currency of the purchaser's currency , the seller's
currency
select the blank
question ________ is institutional source which provides market information.
correct answer chamber of commerce
your answer chamber of commerce

select the blank


question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question bargaining styles differ greatly across nations.
correct answer false
your answer true

select the blank


question the markets for the products of developing countries are usually in countries
with________
correct answer low national income
your answer low national income

multiple choice multiple answer


question what are the main objectives of imposing trade barriers?
correct answer to protect domestic industries from foreign competition , to curb
conspicuous consumption
your answer to protect domestic industries from foreign competition , to curb conspicuous
consumption

multiple choice single answer


question when did india emerge as a supplier of manufactured products to asia & africa?
correct answer on the eve of first world war
your answer on the eve of second world war

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , wheat , sugar

true/false
question adding additional products to the overseas even if the company does not carry those
products domestically - is an alternative for product development
correct answer true
your answer true
true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer true

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer true

select the blank


question any technical matter of interest, statistical information etc should be part of the back
end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products , payment of commission before selling of
goods

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer trading companies

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

match the following


question correct answer your answer

vision long term policy long term policy

quality iso 9000 iso 9000

reforms public sector disinvestment poverty alleviation

cost-efficient competitive public sector disinvestment

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

select the blank


question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market
your answer the existence of a large export market

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

match the following


question correct answer your answer

trade barriers to protect domestic industries liberal policies towards foreign capitals

social environment customs customs

demographic environment age composition age composition

technological environment causing relocation of production causing relocation of production

select the blank


question ________ marketing strategy involves the creation of a single strategy for a product
for the entire global market
correct answer global
your answer global

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer distribution channel

multiple choice multiple answer


question what are the advantages of investment entry modes?
correct answer companies depend critically on the choice of the acquired firm , the local partner
reduces the foreign partner's investment outlays & risk exposure , they promise a quicker return
on investment
your answer companies depend critically on the choice of the acquired firm , cost involved in
formulating foreign-marketing plan is less

true/false
question under a turnkey project, a company provides only construction services to bring the
project up to the point of operation
correct answer false
your answer false

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice single answer


question what does board of trade do?
correct answer it deliberates on the policy and major bottlenecks faced by the trade & industry
in international business
your answer it deliberates on the policy and major bottlenecks faced by the trade & industry in
international business

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which of the followings
were large exporters of artificial flowers?
correct answer hong kong , taiwan
your answer hong kong , germany , france

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , every country is unique
market , standardized marketing mix projecting different images of company

multiple choice multiple answer


question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , possibilities of getting appropriate feedback about customers
your answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , possibilities of getting appropriate feedback about customers

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition
your answer greater control over foreign marketing plan , incurres less expenses than indirect
exporting , quicker information feedbacks on markets, competition

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer industrial market

multiple choice single answer


question who is an independent agent that is located near highly concentrated production
centers?
correct answer resident buyer
your answer resident buyer

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer true

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer currency regulations division

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

multiple choice single answer


question what is the advantage of direct exporting?
correct answer greater control over distribution
your answer greater control over distribution

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get the maximum price of products from customers , to get to know about
competition , to know about the extent of product adaption

select the blank


question ________ is an attached office of ministry of commerce.
correct answer the directorate general of foreign trade
your answer the directorate general of foreign trade

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to find customers who will buy higher price products
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what is the advantage of
enlarging the product line?
correct answer enables exporters to gain profits
your answer threatens the competitors about entry barriers

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , export enhancing

select the blank


question payment of commission to overseas agents is allowed either by remitting the amount
or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer non-technical product , consumer products
your answer technical product , industrial product

select the blank


question ________ banks also have good deal of information on commercial agents in various
countries.
correct answer international merchant
your answer the indian overseas

multiple choice single answer


question which is the pull factor that makes firms go internationally?
correct answer profitability
your answer saturation of the domestic market

multiple choice single answer


question according to ab enterprises, what should exporter perceive?
correct answer survival & growth in the fast-changing world markets could be ensured through
product adaption & development
your answer survival & growth in the fast-changing world markets could be ensured through
product adaption & development

list of attempted questions and answers

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer less knowledge about parties reputation , longer time in transit , larger
volume of transaction
your answer larger volume of transaction , less knowledge about parties reputation , longer
time in transit

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer italy , china , germany

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer metals, primary & semi finished iron, steel , machinery & instruments
your answer machinery & instruments , metals, primary & semi finished iron, steel

select the blank


question products with steady sales or at least predictable sales are more suitable for
________ than products that face abrupt shift in demand.
correct answer manufacturing
your answer exporting

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer acquisition , international licensing , joint venture

match the following


question correct answer your answer

quality end-issue values change of raw materials

climatic conditions change of raw materials end-issue values

product use is related to performance performance

cultural views preferences preferences

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts coproduction arrangement

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same
true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
your answer true

select the blank


question ________dimensions include customs and practices
correct answer business
your answer cultural

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , foreign distributors

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer foreign culture

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

select the blank


question support service includes ________
correct answer warranty
your answer packaging

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer regiocentric orientation

multiple choice single answer


question how does international marketing research help in assessing market size, pattern
& growth?
correct answer what sales potential exporter's product really has in the market
your answer what sales potential exporter's product really has in the market

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export broker

list of attempted questions and answers

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer less knowledge about parties reputation , longer time in transit , larger
volume of transaction
your answer larger volume of transaction , less knowledge about parties reputation , longer
time in transit

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good
for money
your answer relationship between independent buyer & seller for exchange of good for money

true/false
question decision to enter export market should be final and it does not call for a roll-back
correct answer true
your answer false

multiple choice single answer


question what is the period of pre-reforms?
correct answer from 1950-51 to 1990-91
your answer from 1950-51 to 1990-91

true/false
question in marginal cost pricing for export, competition in foreign markets requires
quotation of a lower price
correct answer true
your answer true

multiple choice single answer


question what does board of trade do?
correct answer it deliberates on the policy and major bottlenecks faced by the trade &
industry in international business
your answer it deliberates on the policy and major bottlenecks faced by the trade & industry in
international business

multiple choice multiple answer


question what are the main objectives of imposing trade barriers?
correct answer to protect domestic industries from foreign competition , to curb
conspicuous consumption
your answer to protect domestic industries from foreign competition , to curb conspicuous
consumption , to increase the foreign exchange resources of the country

true/false
question under a turnkey project, a company provides only construction services to bring
the project up to the point of operation
correct answer false
your answer false

multiple choice multiple answer


question which are the terms included in international marketing?
correct answer selling , advertising , distribution
your answer selling , advertising , shipping , distribution

multiple choice single answer


question what does market approach focus on?
correct answer pricing from the viewpoint of the customer
your answer pricing from the viewpoint of the customer

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

true/false
question high performers in terms of exports include electric fans, b&w tv & precision
tubes in 1998 - 2003.
correct answer false
your answer false

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer global marketing

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

true/false
question bargaining styles differ greatly across nations.
correct answer false
your answer true

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer pre-shipment credit guarantee , import production finance guarantee , post-
shipment credit guarantee

multiple choice multiple answer


question "brighter colours are liked in africa" is an example of
correct answer cultural views , packaging
your answer cultural views , packaging

multiple choice single answer


question what is the motivation towards offshore sourcing?
correct answer establishing a presence in a foreign market
your answer establishing a presence in a foreign market

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk
private limited, is a ________ unit, was one of the leading indian manufacturers & exporters of
silk fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , economic environment , advertising

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer italy , china , germany

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

select the blank


question products with steady sales or at least predictable sales are more suitable for
________ than products that face abrupt shift in demand.
correct answer manufacturing
your answer exporting

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer acquisition , international licensing , joint venture

match the following


question correct answer your answer

quality end-issue values change of raw materials

climatic conditions change of raw materials end-issue values

product use is related to performance performance

cultural views preferences preferences

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts coproduction arrangement

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
your answer true

select the blank


question ________dimensions include customs and practices
correct answer business
your answer cultural

true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , foreign distributors

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer foreign culture

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

select the blank


question support service includes ________
correct answer warranty
your answer packaging

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer regiocentric orientation

multiple choice single answer


question how does international marketing research help in assessing market size, pattern
& growth?
correct answer what sales potential exporter's product really has in the market
your answer what sales potential exporter's product really has in the market

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true
multiple choice single answer
question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export broker

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

list of attempted questions and answers

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer an agent

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , export enhancing , affecting profit

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

multiple choice single answer


question it is the transfer of industrial property rights from a licensor in one country to a
licensee in a second country, what is it called?
correct answer international licensing
your answer international licensing
match the following
question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas


operation conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer true

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer ethnocentric

multiple choice multiple answer


question what are included in sovereign political entities?
correct answer custom duties , exchange control , local taxes
your answer custom duties , exchange control , local taxes

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the marketing
components the product adaption had?
correct answer reproduction of european antiques
your answer reproduction of european antiques

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false
your answer false

true/false
question literature search is the quickest & cheapest way to collect information.
correct answer true
your answer true

multiple choice multiple answer


question which of the following are indirect channels?
correct answer emc , export broker
your answer emc , export broker

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption
your answer to get to know about competition , to know about the extent of product adaption

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

multiple choice single answer


question which of the following is contractual entry mode?
correct answer franchising
your answer franchising

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer international merchant

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

true/false
question the advantage of using an export agent is that the firm does not need to have an
export manager to handle all the documentation and shipping tasks.
correct answer true
your answer true
match the following
question correct answer your answer

ethnocentric similar strategies similar strategies

joint venture technology transfer technology transfer

contract manufacturing tie-up tie-up

foreign investment economic development economic development

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an
active member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question what are the domestic market constraints?
correct answer scale economies
your answer scale economies

multiple choice multiple answer


question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right
supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

true/false
question if foreign retailers are used, the products in question are industrial products
rather than consumer products.
correct answer false
your answer false

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer export-import bank

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer pre-reforms period

multiple choice multiple answer


question which of the following are domestic channels?
correct answer export houses , export merchant
your answer export houses , export merchant

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice single answer


question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to
another firm
your answer the manufacturer gives up control over the marketing of it's products to another
firm

multiple choice single answer


question which of the following is considered for the comparison of international &
domestic distribution channel?
correct answer environment
your answer environment
multiple choice single answer
question as per the wto report 2002, what was the position of india in the world?
correct answer next to only china
your answer next to only china

select the blank


question ________ occurs when an international company invest in a business enterprise
in a target country together with a local partner firm
correct answer joint venture
your answer joint venture

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

select the blank


question liberalization era, started in ________, brought a swift change in the economic &
trade policy from inward-oriented approach to market-oriented approach.
correct answer 1991
your answer 1991

multiple choice single answer


question when did india emerge as a supplier of manufactured products to asia & africa?
correct answer on the eve of first world war
your answer on the eve of first world war

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice single answer


question what decides in building-up cost/price for a product?
correct answer internal taxes
your answer internal taxes

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true
your answer true

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

select the blank


question ________ is institutional source which provides market information.
correct answer chamber of commerce
your answer chamber of commerce

list of attempted questions and answers

multiple choice multiple answer


question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer china , germany

true/false
question promotion-mix decision consists of product,price,distribution,promotion
correct answer false
your answer false

multiple choice multiple answer


question what could be attributed to the removal of trade restrictions in the process of
liberalization in agri & allied products?
correct answer wheat , sugar
your answer wheat , sugar

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

multiple choice single answer


question it is the transfer of industrial property rights from a licensor in one country to a
licensee in a second country, what is it called?
correct answer international licensing
your answer international licensing

select the blank


question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market
your answer the existence of a large home market
multiple choice multiple answer
question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer free on board , cost insurance & freight

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , domestic agents

select the blank


question some companies in developed countries move to foreign countries because of
certain regulations like________.
correct answer environmental laws
your answer environmental laws

true/false
question if foreign retailers are used, the products in question are industrial products
rather than consumer products.
correct answer false
your answer false

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

true/false
question the research purpose motivates the development of research objectives.
correct answer true
your answer true

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer advertising , sales promotion , publicity
your answer publicity , advertising , sales promotion

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

match the following


question correct answer your answer

trade fairs knowing new technological trends consumer market

direct mailing target audience price list

sales literature price list target audience

personal selling industrial market general audience

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what was the initial
problem faced by the importers?
correct answer defect in packaging material
your answer defect in packaging material

select the blank


question ________ is a kind of non-equity joint venture
correct answer coproduction arrangement
your answer coproduction arrangement

multiple choice single answer


question which is the push factor that makes firms go internationally?
correct answer saturation of the domestic market
your answer saturation of the domestic market

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

multiple choice single answer


question which of the following regulations does concern the raw material from which a
product is made, the conditions under which it is processed?
correct answer health & safety regulations
your answer health & safety regulations
multiple choice multiple answer
question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

match the following


question correct answer your answer

special conditions product redesign or invention product redesign or invention

availability of other products greater or lesser product integration realizing of product

availability of materials change in product structure & fuel quality & price change

power availability realizing of product change in product structure & fuel

multiple choice single answer


question what is export entry mode?
correct answer indirect export
your answer contract manufacture

select the blank


question ________ is institutional source which provides market information.
correct answer chamber of commerce
your answer chamber of commerce

multiple choice multiple answer


question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he can provide after sales service

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer false

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through agents.
correct answer false
your answer false

select the blank


question in________, a product is in the process of development & sales pick up gradually
in plc
correct answer introduction
your answer growth

multiple choice single answer


question what is the factor that helps to estimate market potential?
correct answer market size & growth
your answer market size & growth

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right
supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

multiple choice single answer


question what is the motivation towards offshore sourcing?
correct answer establishing a presence in a foreign market
your answer establishing a presence in a foreign market

multiple choice single answer


question which of the following indirect channel has greater freedom & authority?
correct answer export management companies
your answer export management companies

true/false
question major benefits of standardization includes less distribution cost of
standardization.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false
multiple choice single answer
question what are the factors that decide controlled offshore manufacturing?
correct answer investment, capital, management, technology & products and/or parts,
profits and/or fees
your answer investment, capital, management, technology & products and/or parts, profits
and/or fees

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good
for money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question ________is not an avenue of entry into foreign market
correct answer exim policy
your answer exim policy

multiple choice single answer


question the basic objective of globalization is :-
correct answer to concentrate on a few business functions
your answer to concentrate on a few business functions

list of attempted questions and answers

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer true

true/false
question adding additional products to the overseas even if the company does not carry
those products domestically - is an alternative for product development
correct answer true
your answer true

multiple choice single answer


question a number of developing countries hold out very good prospects for business in
future because of
correct answer increase in income
your answer increase in income
multiple choice single answer
question which of the following is contractual entry mode?
correct answer franchising
your answer franchising

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice multiple answer


question which were the programmes included in reforms?
correct answer a programme of micro-economic stabilization , productivity &
international competitiveness of indian economy , foreign collaboration
your answer a programme of micro-economic stabilization , a programme of labour welfare ,
productivity & international competitiveness of indian economy

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

multiple choice single answer


question which of the followings gives information about the present & future use of
products?
correct answer consumption
your answer market segmentation

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , export enhancing , affecting profit

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer pre-reforms period

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

multiple choice single answer


question what does dumping mean?
correct answer it refers to the practice of pricing exports at levels lower than the
domestic one
your answer it refers to the practice of pricing exports at levels lower than the domestic one

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered
the us market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that
it was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice single answer


question when did india get strengthened & become one of the newly industrialized
economies in the east asian region?
correct answer when east india company came in india
your answer when east india company came in india
select the blank
question the most evident advantage of ________ is a faster start in the target country
correct answer acquisition entry
your answer acquisition entry

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

select the blank


question support service includes ________
correct answer warranty
your answer warranty

true/false
question joint ventures will prosper only if the partner trust each other and continuously
support their common endeavor
correct answer true
your answer true

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , metals, primary & semi finished iron, steel

select the blank


question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer international merchant

multiple choice single answer


question which of the following does not come under economic environment?
correct answer customs
your answer customs

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

multiple choice single answer


question what is marketing research?
correct answer systemic gathering, processing, analyzing & interpretation of the
marketing data
your answer systemic gathering, processing, analyzing & interpretation of the marketing data

select the blank


question offshore purchasing requires________.
correct answer little experience
your answer little experience

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer larger volume of transaction , less knowledge about parties reputation ,
longer time in transit
your answer larger volume of transaction , rejection of goods , longer time in transit

select the blank


question ________ is one of the reasons to enter export market.
correct answer recession in domestic market
your answer recession in domestic market

multiple choice single answer


question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

true/false
question as compared with emc, export agents have greater freedom and authority.
correct answer true
your answer true

multiple choice single answer


question what is happening in developing countries?
correct answer population & income growing
your answer population & income growing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

match the following


question correct answer your answer
environmental factor culture culture

export merchants take title to the goods take title to the goods

export agents do not take title to goods do not take title to goods

factors in firm's differential advantage selection, operation, motivation of distribution channels


selection, operation, motivation of distribution channels

select the blank


question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer tariffs

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture
your answer joint venture
select the blank
question the market approach focuses on pricing from the viewpoint of ________
correct answer the customer
your answer the customer

multiple choice multiple answer


question how does the product reach to the buyer?
correct answer distribution , transportation
your answer distribution , transportation

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

list of attempted questions and answers

multiple choice multiple answer


question what are the advantages of investment entry modes?
correct answer they promise a quicker return on investment , companies depend
critically on the choice of the acquired firm , the local partner reduces the foreign partner's
investment outlays & risk exposure
your answer companies depend critically on the choice of the acquired firm , the local partner
reduces the foreign partner's investment outlays & risk exposure , they promise a quicker return
on investment

match the following


question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas


operation conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

multiple choice single answer


question which of the following is direct exporting channel?
correct answer foreign retailers
your answer export management companies

multiple choice multiple answer


question ethnocentric orientation includes following things :-
correct answer same products , same strategies , same home and foreign market
your answer same products , same strategies , same home and foreign market
select the blank
question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice single answer


question who is an independent agent that is located near highly concentrated production
centers?
correct answer resident buyer
your answer resident buyer

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

select the blank


question the term trade fair is used to mean ________.
correct answer general large fair
your answer general large fair

true/false
question under an international management contracts, a company undertakes the day to
day management of an independent enterprise in a foreign target country
correct answer true
your answer true

true/false
question the importers & exporters can obtain information relating to the markets &
products from eda
correct answer true
your answer true

true/false
question the advantage of using an export agent is that the firm does not need to have an
export manager to handle all the documentation and shipping tasks.
correct answer true
your answer true

select the blank


question product reach the buyer through________
correct answer distribution
your answer distribution

multiple choice multiple answer


question what are the main objectives of imposing trade barriers?
correct answer to protect domestic industries from foreign competition , to curb
conspicuous consumption
your answer to protect domestic industries from foreign competition , to curb conspicuous
consumption

true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true

select the blank


question any technical matter of interest, statistical information etc should be part of the
back end of the proposal is termed as ________.
correct answer appendices
your answer appendices

true/false
question licensing does not involve foreign investment
correct answer true
your answer true

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false

true/false
question exporting is the only avenue of entry into foreign market
correct answer false
your answer false

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences
multiple choice multiple answer
question which are the two years marked the end of the most protected trade regime
phase in india?
correct answer 1990 , 1991
your answer 1990 , 1991

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

select the blank


question payment of commission to overseas agents is allowed either by remitting the
amount or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to bring a product to the notice of potential buyers

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer true

match the following


question correct answer your answer

quality end-issue values end-issue values

climatic conditions change of raw materials change of raw materials

product use is related to performance performance

cultural views preferences preferences

select the blank


question ________ extends finance to exporters of capital & manufactured goods.
correct answer export-import bank
your answer export-import bank

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

multiple choice single answer


question according to the task of international marketing in a hierarchy of steps, what is
the fifth stage?
correct answer to develop the organizational system
your answer to develop the organizational system

true/false
question the area of change relates to product adaption requires upgradation of
technology and huge investment in brands.
correct answer true
your answer true

multiple choice single answer


question who is merchant exporter of the following?
correct answer one who is not engaged in manufacturing
your answer one who takes title but not manufacturer

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer ethnocentric

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an
active member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

true/false
question switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer false
your answer false

multiple choice single answer


question what does promotion encompass?
correct answer advertising
your answer advertising

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

select the blank


question the problem of our export is that we have focused on________.
correct answer low value
your answer high value

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

multiple choice multiple answer


question what are the elements of evaluation of sources?
correct answer emphasis , accessibility
your answer emphasis , accessibility

multiple choice single answer


question this question is based on the case study "chow flowers co. ltd." what was the
production capacity of chow flowers?
correct answer 105,000 bunches of hand-wrapped per month
your answer 105,000 bunches of hand-wrapped per month

multiple choice multiple answer


question which are the terms included in international marketing?
correct answer selling , advertising , distribution
your answer selling , advertising , distribution

select the blank


question ________ is one of the contractual entry modes in foreign countries
correct answer assembling arrangement
your answer assembling arrangement

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer purpose & scope , research approach

multiple choice single answer


question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation
your answer market segmentation

multiple choice single answer


question what is not included in social environment?
correct answer growth rates
your answer growth rates
multiple choice multiple answer
question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product
adaption
your answer to get to know about competition , to know about the extent of product adaption

list of attempted questions and answers

multiple choice multiple answer


question what are the criteria for selection of channels?
correct answer possibilities of getting appropriate feedback about customers , cost
involved on the part of the firm for a particular channel , the behavior of the competitors
your answer possibilities of getting appropriate feedback about customers , cost involved on
the part of the firm for a particular channel , the behavior of the competitors

multiple choice single answer


question which international orientation says "plans for overseas markets are developed in
home offices, using policies & procedure identical to those employed in domestic marketing"?
correct answer ethnocentric
your answer ethnocentric

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer technical product

multiple choice multiple answer


question what are the criteria for evaluation of products for offshore sourcing?
correct answer main cost tradeoffs , labour intensive products
your answer main cost tradeoffs , labour intensive products

multiple choice multiple answer


question what does "currency used for billing" stand for?
correct answer currency of the purchaser's currency , leading international currency
your answer leading international currency

select the blank


question support service includes ________
correct answer warranty
your answer warranty

multiple choice multiple answer


question what are the risks involved in international marketing?
correct answer larger volume of transaction , less knowledge about parties reputation ,
longer time in transit
your answer larger volume of transaction , less knowledge about parties reputation , longer
time in transit

true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

true/false
question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false
your answer false

multiple choice multiple answer


question what are the contents of a research proposal?
correct answer purpose & scope , research approach
your answer purpose & scope , research approach

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

true/false
question the naïve rule is for managers to use the same entry mode such as
agent/distributor exporting, for all target countries
correct answer true
your answer true
select the blank
question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

multiple choice single answer


question what is the meaning of offshore subcontracting?
correct answer technology & materials payment is given by buyer to foreign sources &
products are accepted from him
your answer technology & materials payment is given by buyer to foreign sources & products
are accepted from him

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through agents.
correct answer false
your answer true

select the blank


question product reach the buyer through________
correct answer distribution
your answer distribution

match the following


question correct answer your answer

ethnocentric similar strategies similar strategies

joint venture technology transfer technology transfer

contract manufacturing tie-up tie-up

foreign investment economic development economic development

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the
options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

multiple choice single answer


question what does cost approach involve?
correct answer firstly computing all relevant cost, then adding a desired profit to arrive at
the price
your answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer pre-reforms period

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports
your answer to restrict the quantity of imports

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what did merchant-
exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
your answer not able to penetrate markets on the basis of price & quality considerations

multiple choice single answer


question what is direct exporting?
correct answer the producer himself takes the responsibility for the marketing job &
makes direct sale to foreign customer
your answer the producer himself takes the responsibility for the marketing job & makes direct
sale to foreign customer

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing
select the blank
question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice single answer


question the basic objective of globalization is :-
correct answer to concentrate on a few business functions
your answer to concentrate on a few business functions

true/false
question as compared with emc, export agents have greater freedom and authority.
correct answer true
your answer false

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer false

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed

multiple choice multiple answer


question what is the purpose of using exploratory study?
correct answer to provide information to identify the most promising markets , clarifying
concepts
your answer to provide information to identify the most promising markets , clarifying concepts

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training
true/false
question bargaining styles differ greatly across nations.
correct answer false
your answer true

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer polycentric orientation

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

true/false
question the advantage of using an export agent is that the firm does not need to have an
export manager to handle all the documentation and shipping tasks.
correct answer true
your answer true

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

list of attempted questions and answers

select the blank


question certain people may have negative attitudes towards a certain country & it's products,
called ________ which affects demand.
correct answer social & cultural factor
your answer social & cultural factor

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". the largest importer
was ________.
correct answer united states
your answer united states

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer false

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer false

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

multiple choice single answer


question what can political factor do in market access?
correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers
your answer the politics of international relations can play a role in creating or eliminating tariff
barriers

select the blank


question payment of commission to overseas agents is allowed either by remitting the amount
or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer consumer products , non-technical product
your answer non-technical product , consumer products

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice single answer


question what is the meaning of "standing in the market" in indirect exporting?
correct answer to gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
your answer to gain credibility in the market if a known distributor can be persuaded to handle
the product by manufacturer

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

multiple choice single answer


question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition
your answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

multiple choice single answer


question what does cost approach involve?
correct answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price
your answer firstly computing all relevant cost, then adding a desired profit to arrive at the price

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several markets
your answer multinational corporation through their own subsidiaries in several markets
multiple choice multiple answer
question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer domestic agents , opening a branch office , a subsidiary company

multiple choice single answer


question which of the following is contractual entry mode?
correct answer franchising
your answer franchising

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

select the blank


question ________ banks also have good deal of information on commercial agents in various
countries.
correct answer international merchant
your answer international merchant

multiple choice single answer


question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing operations
your answer the exporting company will have direct control over the marketing operations

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight
multiple choice multiple answer
question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network

legal dimensions copyright copyright

licensing arrangement use of patent use of patent

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer technical product

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to
conduct sales in the us market through agents.
correct answer false
your answer false

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption
multiple choice single answer
question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to another
firm
your answer the manufacturer gives up control over the marketing of it's products to another
firm

true/false
question major benefits of standardization includes less distribution cost of standardization.
correct answer false
your answer false

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

select the blank


question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs
your answer tariffs

select the blank


question how much of a product people can buy, and which products they choose to buy are
obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice single answer


question what does market approach focus on?
correct answer pricing from the viewpoint of the customer
your answer pricing from the viewpoint of the customer

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

international marketing

multiple choice multiple answer


question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture

multiple choice multiple answer

question
what are the roles of price in the overall export marketing strategies?

correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , affecting profit

multiple choice single answer

question
why should market researcher identify segments?

correct answer
they can arrive at a more accurate estimate of its potential consumption & sales

your answer
they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer


question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice multiple answer

question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication

your answer
industrial site , transportation & communication

select the blank

question
________, advertising, sales promotion influence customer

correct answer
publicity

your answer
publicity

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period
select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of "standing in the market" in indirect exporting?

correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing
multiple choice single answer

question
what is the meaning of offshore subcontracting?

correct answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

your answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

true/false

question
any technical matter of interest, statistical information should be a part of the back end of the
proposal called appendices.

correct answer
true

your answer
true

true/false

question
under an international management contracts, a company undertakes the day to day
management of an independent enterprise in a foreign target country

correct answer
true

your answer
false

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country
your answer
currency of the purchaser's country

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk private limited, is a
________ unit, was one of the leading indian manufacturers & exporters of silk fabrics & made-
ups

correct answer
100% export oriented

your answer
100% export oriented

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". by 1983, the company's sales
were of the order of ________ .

correct answer
rs.600 million

your answer
rs.600 million

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing

match the following

question
correct answer
your answer

indirect exporting
home-based merchant
home-based merchant

business dimensions
channel network
channel network

legal dimensions
copyright
copyright

licensing arrangement
use of patent
use of patent

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
joint venture , coproduction agreements

your answer
coproduction agreements , international licensing , joint venture
true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
false

multiple choice single answer

question
when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

correct answer
when east india company came in india

your answer
when east india company came in india

multiple choice single answer

question
what are the similarities between domestic & international marketing?

correct answer
satisfying consumers need

your answer
satisfying consumers need

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he takes the title to the product , he can provide after sales
service

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
china , germany

true/false

question
fairs are more useful for consumer products as it requires technical demonstration.

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach
your answer
purpose & scope , research approach

multiple choice single answer

question
what is the need of marketing research for export-import trade?

correct answer
to reduce the distance between an exporter & his customers in terms of marketing

your answer
to reduce the distance between an exporter & his customers in terms of marketing

true/false

question
exporting is the only avenue of entry into foreign market

correct answer
false

your answer
false

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

multiple choice single answer

question
what are the reasons of entry in foreign market?

correct answer
recession in the domestic market
your answer
recession in the domestic market

multiple choice single answer

question
a number of developing countries hold out very good prospects for business in future because of

correct answer
increase in income

your answer
lack of competition

multiple choice multiple answer

question
what are the advantages of personal selling?

correct answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

your answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

select the blank

question
product reach the buyer through________

correct answer
distribution

your answer
advertising

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of offshore purchasing?

correct answer
relationship between independent buyer & seller for exchange of good for money

your answer
relationship between independent buyer & seller for exchange of good for money

true/false

question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price

correct answer
true

your answer
true

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". in year ________, the production-
cum-sales turnover of oriented silk was the highest
correct answer
1983

your answer
1983

match the following

question
correct answer
your answer

standardized products
suitable for manufacturing
suitable for manufacturing

offshore sourcing method


company capability & resources
import decision

main cost tradeoffs


cost of offshore sourcing
cost of offshore sourcing

labour intensive products


significant labour input
significant labour input

true/false

question
licensing does not involve foreign investment

correct answer
true

your answer
true
multiple choice multiple answer

question
how should the product for indirect exporting be?

correct answer
non-technical product , consumer products

your answer
non-technical product , consumer products

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which of the followings were
large exporters of artificial flowers?

correct answer
hong kong , taiwan

your answer
hong kong , taiwan

select the blank

question
________ can affect the competitiveness of researcher's product against products made within
the market.

correct answer
tariffs

your answer
tariffs

list of attempted questions and answers

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
multiple choice single answer
question what is the meaning of international sourcing?
correct answer buying from suppliers outside the firm's country of manufacture
match the following
question correct answer
indirect exporting home-based merchant
business dimensions channel network
legal dimensions copyright
licensing arrangement use of patent
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". oriental
silk private limited, is a ________ unit, was one of the leading indian manufacturers & exporters
of silk fabrics & made-ups
correct answer 100% export oriented
multiple choice multiple answer
question how does the product reach to the buyer?
correct answer distribution , transportation
multiple choice single answer
question in product planning for exports, depth signifies
correct answer variation of particular item
true/false
question strategies suggested in the medium term export plan include product-
market penetration strategy for existing products, product-market, diversification for new products
& new markets.
correct answer true
select the blank
question ________ is institutional source which provides market information.
correct answer chamber of commerce
multiple choice multiple answer
question what are the contents of a research proposal?
correct answer purpose & scope , research approach
select the blank
question product reach the buyer through________
correct answer distribution
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". in year
________, the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
multiple choice multiple answer
question which are the two years marked the end of the most protected trade
regime phase in india?
correct answer 1990 , 1991
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental
entered the us market in 1970 with a moderate export of rs.20 million.
correct answer false
multiple choice single answer
question what is the advantage of direct exporting?
correct answer greater control over distribution
true/false
question in marginal cost pricing for export, competition in foreign markets
requires quotation of a lower price
correct answer true
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what is the
marketing components the product adaption had?
correct answer reproduction of european antiques
match the following
question correct answer
factors in firm's differential advantage selection, operation, motivation of distribution
channels
environmental factor culture
export merchants take title to the goods
export agents do not take title to goods
multiple choice single answer
question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential
consumption & sales
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what did
merchant-exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
multiple choice multiple answer
question what are the points to be taken into consideration in export agency
agreement?
correct answer contracted territory , contracted products
true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
multiple choice single answer
question when is economies of scale possible?
correct answer when manufacturing is in bulk quantity
multiple choice multiple answer
question this question is based on the case study "oriental silk pvt. ltd.". what were
the options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
multiple choice single answer
question who is the substitute for export manager?
correct answer manufacturer's export agent
multiple choice single answer
question what is the motivation towards offshore sourcing?
correct answer establishing a presence in a foreign market
multiple choice multiple answer
question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
select the blank
question in ________, the firm faces only one set of customers.
correct answer domestic marketing
select the blank
question this question is based on the case study "chow flowers co. ltd.". the
largest importer was ________.
correct answer united states
select the blank
question india's share in the total world exports in 1950 was around ________.
correct answer 0.02
select the blank
question the market approach focuses on pricing from the viewpoint of ________
correct answer the customer
multiple choice single answer
question how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer can be recovered from domestic market
true/false
question the main advantage of indirect method of exporting is "the manufacturer
gives up control over the marketing of it's products to another firm which doesn't hamper the
success in future".
correct answer false
true/false
question a research proposal describes a plan for conducting & controlling
research project.
correct answer true
multiple choice multiple answer
question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales
service
true/false
question exporting is the only avenue of entry into foreign market
correct answer false
select the blank
question certain people may have negative attitudes towards a certain country &
it's products, called ________ which affects demand.
correct answer social & cultural factor
true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
multiple choice multiple answer
question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
true/false
question under an international management contracts, a company undertakes
the day to day management of an independent enterprise in a foreign target country
correct answer true
true/false
question joint ventures will prosper only if the partner trust each other and
continuously support their common endeavor
correct answer true
multiple choice single answer
question what marketing technique is used to know international marketing need?
correct answer marketing information & research
multiple choice multiple answer
question what are the elements of research approach?
correct answer data collection method , sample selection procedure
select the blank
question when a company can tolerate a somewhat looser relationship with its
sources or when requirements are so predictable that control is less important, ________ is often
preferable.
correct answer purchasing or subcontracting
multiple choice multiple answer
question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
multiple choice multiple answer
question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the
behavior of the competitors , possibilities of getting appropriate feedback about customers
multiple choice single answer
question when did india get strengthened & become one of the newly
industrialized economies in the east asian region?
correct answer when east india company came in india

list of attempted questions and answers

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer

indirect exporting home-based merchant copyright

business dimensions channel network channel network

legal dimensions copyright use of patent

licensing arrangement use of patent home-based merchant

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question if foreign retailers are used, the products in question are industrial products rather
than consumer products.
correct answer false
your answer true

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country

select the blank


question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension
match the following
question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas operation
conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade
was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good for
money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question many companies modify their products/promotion strategies to suit ________ of the
population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences
true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question the area of change relates to product adaption requires upgradation of technology
and huge investment in brands.
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need

multiple choice single answer


question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of marketing

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

list of attempted questions and answers


select the blank

question
the main elements of ________dimensions include per capita gdp

correct answer
economic

your answer
economic

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
business

multiple choice multiple answer

question
why is packaging so important for product planning?

correct answer
as it enhances protection , as it gives shelf life for a product

your answer
as it enhances protection , as it gives shelf life for a product

multiple choice multiple answer

question
what are the special schemes of ecgc?

correct answer
packing credit guarantee , post-shipment credit guarantee

your answer
packing credit guarantee , post-shipment credit guarantee
multiple choice single answer

question
what is export entry mode?

correct answer
indirect export

your answer
indirect export

multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
legal dimension

multiple choice single answer

question
what is the purpose of doing international promotion?

correct answer
to bring a product to the notice of potential buyers

your answer
to bring a product to the notice of potential buyers

select the blank

question
support service includes ________

correct answer
warranty

your answer
warranty
match the following

question
correct answer
your answer

ethnocentric
similar strategies
similar strategies

joint venture
technology transfer
technology transfer

contract manufacturing
tie-up
tie-up

foreign investment
economic development
economic development

true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
false

multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
competition

true/false

question
under a turnkey project, a company provides only construction services to bring the project up to
the point of operation

correct answer
false

your answer
false

multiple choice single answer

question
which is the push factor that makes firms go internationally?

correct answer
saturation of the domestic market

your answer
profitability

select the blank

question
in indirect export channel, the market is ________.

correct answer
dispersed

your answer
large potential sale

multiple choice multiple answer

question
what are the principle ways of quoting export prices?
correct answer
free on board , cost insurance & freight

your answer
charged fas , free on board , cost insurance & freight

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which are the products to be
exported to foreign markets?

correct answer
lily , rose

your answer
lily , rose

multiple choice multiple answer

question
what are the criteria for evaluation of products for offshore sourcing?

correct answer
main cost tradeoffs , labour intensive products

your answer
main cost tradeoffs , labour intensive products

match the following

question
correct answer
your answer

standardized products
suitable for manufacturing
suitable for manufacturing

offshore sourcing method


company capability & resources
company capability & resources
main cost tradeoffs
cost of offshore sourcing
cost of offshore sourcing

labour intensive products


significant labour input
significant labour input

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals

select the blank

question
________ is one of the reasons to enter export market.

correct answer
recession in domestic market

your answer
recession in domestic market

multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries
multiple choice single answer

question
as per the wto report 2002, what was the position of india in the world?

correct answer
next to only china

your answer
third position

multiple choice multiple answer

question
ethnocentric orientation includes following things :-

correct answer
same products , same strategies , same home and foreign market

your answer
same products , same strategies

true/false

question
high performers in terms of exports include electric fans, b&w tv & precision tubes in 1998 - 2003.

correct answer
false

your answer
false

select the blank

question
in________, a change is required to ensure adequate protection from environment

correct answer
packaging

your answer
packaging
true/false

question
the importers & exporters can obtain information relating to the markets & products from eda

correct answer
true

your answer
true

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us market in
1970 with a moderate export of rs.20 million.

correct answer
false

your answer
false

select the blank

question
literature search is also called ________.

correct answer
desk research

your answer
desk research

multiple choice single answer

question
what is the motivation towards offshore sourcing?

correct answer
establishing a presence in a foreign market

your answer
establishing a presence in a foreign market

true/false

question
switzerland is among the top ten countries, which all together account for more than fifty percent
of india's total exports.

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he can provide after sales service

true/false

question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the elements of research approach?

correct answer
data collection method , sample selection procedure
your answer
data collection method , sample selection procedure

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the necessary things for good questionnaire?

correct answer
avoiding irrelevant information , making it easy

your answer
avoiding irrelevant information , making it easy

true/false

question
in international market, the existing of different legal systems makes the task of businessmen
more difficult.

correct answer
true

your answer
true

true/false

question
fairs are more useful for consumer products as it requires technical demonstration.

correct answer
false

your answer
false

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

select the blank

question
product reach the buyer through________
correct answer
distribution

your answer
distribution

multiple choice single answer

question
what is product planning for exports?

correct answer
selecting product for market

your answer
selecting product for market

multiple choice multiple answer

question
what is the meaning of research objective?

correct answer
the research purpose , a precise statement of what information is needed

your answer
the research purpose , a precise statement of what information is needed

multiple choice multiple answer

question
"brighter colours are liked in africa" is an example of

correct answer
cultural views , packaging

your answer
cultural views , packaging

select the blank

question
any technical matter of interest, statistical information etc should be part of the back end of the
proposal is termed as ________.
correct answer
appendices

your answer
appendices

multiple choice single answer

question
which of the following is direct exporting channel?

correct answer
foreign retailers

your answer
foreign retailers

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

list of attempted questions and answers

multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
packaging
multiple choice multiple answer

question
what are the elements of research approach?

correct answer
data collection method , sample selection procedure

your answer
data collection method , sample selection procedure

multiple choice multiple answer

question
what is the purpose of using exploratory study?

correct answer
to provide information to identify the most promising markets , clarifying concepts

your answer
to provide information to identify the most promising markets , clarifying concepts

select the blank

question
in indirect export channel, the market is ________.

correct answer
dispersed

your answer
dispersed

true/false

question
catalogues contain a list of all competitors with product details.

correct answer
false

your answer
false
true/false

question
under a turnkey project, a company provides only construction services to bring the project up to
the point of operation

correct answer
false

your answer
false

multiple choice multiple answer

question
which of the following are indirect channels?

correct answer
emc , export broker

your answer
emc , export broker

match the following

question
correct answer
your answer

ethnocentric
similar strategies
similar strategies

joint venture
technology transfer
technology transfer

contract manufacturing
tie-up
tie-up

foreign investment
economic development
economic development

true/false

question
joint ventures will prosper only if the partner trust each other and continuously support their
common endeavor

correct answer
true

your answer
true

multiple choice single answer

question
how does international marketing research help in assessing market size, pattern & growth?

correct answer
what sales potential exporter's product really has in the market

your answer
what sales potential exporter's product really has in the market

select the blank

question
how much of a product people can buy, and which products they choose to buy are obviously
influenced by ________.

correct answer
their purchasing power

your answer
their purchasing power

multiple choice single answer

question
during the period 1998-99 to 2002-03, which products marked the single largest growth in agri &
allied category?

correct answer
marine

your answer
marine

multiple choice multiple answer

question
how does the product reach to the buyer?

correct answer
distribution , transportation

your answer
distribution , transportation

match the following

question
correct answer
your answer

literature
brochure
brochure

questionnaire
tool of field research
tool of field research

programme schedule
allows planned research
allows planned research

samples
price tags
price tags
select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
export-import bank

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , advertising , sales promotion

multiple choice multiple answer

question
what contributed 50% of the total exports of engineering goods?

correct answer
machinery & instruments , metals, primary & semi finished iron, steel

your answer
machinery & instruments , metals, primary & semi finished iron, steel

multiple choice single answer

question
which of the following is considered for the comparison of international & domestic distribution
channel?

correct answer
environment

your answer
environment

multiple choice multiple answer

question
what are the techniques used to collect information regarding market need?

correct answer
marketing information , research

your answer
marketing information , research

select the blank

question
________ is important aspect of international physical distribution.

correct answer
warehousing

your answer
warehousing

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". what are the distribution channels
used for imports of silk products into usa market?

correct answer
merchant intermediaries , departmental stores

your answer
merchant intermediaries , departmental stores

multiple choice multiple answer

question
ethnocentric orientation includes following things :-

correct answer
same products , same strategies , same home and foreign market
your answer
same products , same strategies , same home and foreign market

select the blank

question
products with steady sales or at least predictable sales are more suitable for ________ than
products that face abrupt shift in demand.

correct answer
manufacturing

your answer
manufacturing

multiple choice single answer

question
how will you recover the fixed/overhead costs in marginal cost pricing?

correct answer
can be recovered from domestic market

your answer
can be recovered from domestic market

select the blank

question
the main elements of ________dimensions include per capita gdp

correct answer
economic

your answer
economic

multiple choice single answer

question
which of the following does not come under economic environment?

correct answer
customs
your answer
customs

multiple choice multiple answer

question
which are the terms included in international marketing?

correct answer
selling , advertising , distribution

your answer
selling , advertising , distribution

select the blank

question
liberalization era, started in ________, brought a swift change in the economic & trade policy from
inward-oriented approach to market-oriented approach.

correct answer
1991

your answer
1991

true/false

question
this question is based on the case study "chow flowers co. ltd.". the largest importer was the
united states, absorbing over 40% of all exports.

correct answer
true

your answer
true

multiple choice multiple answer

question
the scope of international marketing has been enlarged to cover activities like :-
correct answer
joint venture , licensing , franchising

your answer
joint venture , licensing

multiple choice multiple answer

question
what are the internal sources of information?

correct answer
sales record , correspondence from salesmen

your answer
sales record , correspondence from salesmen

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
business

true/false

question
the naïve rule is for managers to use the same entry mode such as agent/distributor exporting, for
all target countries

correct answer
true

your answer
true

multiple choice single answer

question
what is important to take pricing decision?
correct answer
competition

your answer
competition

multiple choice single answer

question
which of the followings helps in finding level of education, ethnic background?

correct answer
market segmentation

your answer
market segmentation

multiple choice multiple answer

question
why is packaging so important for product planning?

correct answer
as it enhances protection , as it gives shelf life for a product

your answer
as it enhances protection , as it gives shelf life for a product

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us market in
1970 with a moderate export of rs.20 million.

correct answer
false

your answer
false

true/false

question
bargaining styles differ greatly across nations.

correct answer
false

your answer
false

select the blank

question
in________, emphasis is put on local laws, custom and culture and great care is taken to
understand the local way of doing business

correct answer
polycentric orientation

your answer
polycentric orientation

true/false

question
in social & cultural factors, the researcher must consider the employment level & distribution of
income.

correct answer
false

your answer
false

multiple choice multiple answer

question
how is the nature of international strategy?

correct answer
depends on company's objectives , varies from country to country

your answer
depends on company's objectives , varies from country to country

multiple choice single answer


question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries

select the blank

question
payment of commission to overseas agents is allowed either by remitting the amount or by
________

correct answer
deducting it from the invoice value

your answer
deducting it from the invoice value

select the blank

question
the aim of import quota is________

correct answer
to restrict the quantity of imports

your answer
to restrict the quantity of imports

select the blank

question
________ is one of the reasons to enter export market.

correct answer
recession in domestic market

your answer
recession in domestic market
multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

multiple choice single answer

question
what marketing technique is used to know international marketing need?

correct answer
marketing information & research

your answer
marketing information & research

list of attempted questions and answers

select the blank

question
in ________, the firm faces only one set of customers.

correct answer
domestic marketing

your answer
domestic marketing

true/false

question
a research proposal describes a plan for conducting & controlling research project.

correct answer
true

your answer
true
multiple choice single answer

question
when a manufacturer exports indirectly, what does he do?

correct answer
he transfers the responsibility for the selling job to some other organization

your answer
he gives title to the distributor through agent

true/false

question
strategies suggested in the medium term export plan include product-market penetration strategy
for existing products, product-market, diversification for new products & new markets.

correct answer
true

your answer
true

true/false

question
buyers of general equipments prefer to deal directly with the manufacturers.

correct answer
false

your answer
false

multiple choice multiple answer

question
which were the programmes included in reforms?

correct answer
a programme of micro-economic stabilization , productivity & international competitiveness of
indian economy , foreign collaboration
your answer
productivity & international competitiveness of indian economy , foreign collaboration

select the blank

question
india's share in the total world exports in 1950 was around ________.

correct answer
0.02

your answer
0.02

true/false

question
if foreign retailers are used, the products in question are industrial products rather than consumer
products.

correct answer
false

your answer
false

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which are the products to be
exported to foreign markets?

correct answer
lily , rose

your answer
lily , rose

multiple choice multiple answer

question
what could be attributed to the removal of trade restrictions in the process of liberalization in agri
& allied products?
correct answer
wheat , sugar

your answer
wheat , sugar

select the blank

question
many companies modify their products/promotion strategies to suit ________ of the population of
the different countries.

correct answer
tastes & preferences

your answer
tastes & preferences

multiple choice multiple answer

question
what are the risks involved in international marketing?

correct answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit

your answer
rejection of goods , longer time in transit

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". which products did help usa to
become the largest importer?

correct answer
silk fabrics , made-ups

your answer
silk fabrics , made-ups

multiple choice single answer

question
what are the factors of joint-venture offshore manufacturing?

correct answer
investment, capital, management, technology, materials, payment and/or parts, profit, fees

your answer
investment, capital, management, technology, materials, payment and/or parts, profit, fees

multiple choice single answer

question
what is the health & safety regulation on food products?

correct answer
condition under which it is prepared

your answer
materials of packaging

true/false

question
promotion-mix decision consists of product,price,distribution,promotion

correct answer
false

your answer
false

true/false

question
policies or regulations regarding quality control & inspection vary considerably between nations.

correct answer
true

your answer
true

true/false

question
switzerland is among the top ten countries, which all together account for more than fifty percent
of india's total exports.

correct answer
false

your answer
false

multiple choice multiple answer

question
what is the meaning of research objective?

correct answer
the research purpose , a precise statement of what information is needed

your answer
the research purpose , a precise statement of what information is needed

multiple choice single answer

question
when did liberalization era start?

correct answer
1991

your answer
1991

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". oriental was an active member of
some councils, which are those?

correct answer
apparel export promotion council , woolen export promotion council

your answer
apparel export promotion council , woolen export promotion council

multiple choice single answer


question
why do buyers buy a foreign products?

correct answer
as it is easier to obtain quality goods at a bargain price

your answer
as company gives committed after sales service

match the following

question
correct answer
your answer

trade fairs
knowing new technological trends
knowing new technological trends

direct mailing
target audience
target audience

sales literature
price list
price list

personal selling
industrial market
industrial market

select the blank

question
________ is institutional source which provides market information.

correct answer
chamber of commerce
your answer
chamber of commerce

true/false

question
the advantage of using an export agent is that the firm does not need to have an export manager
to handle all the documentation and shipping tasks.

correct answer
true

your answer
true

multiple choice single answer

question
what is the purpose of doing international promotion?

correct answer
to bring a product to the notice of potential buyers

your answer
to bring a product to the notice of potential buyers

match the following

question
correct answer
your answer

manufacturer's export agent


substitute for export manager
substitute for export manager

domestic agents
represent the buyer
represent the buyer

emc
greater freedom & authority
greater freedom & authority

export brokers
negotiate the best terms for the seller
negotiate the best terms for the seller

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what was the medium problem
encountered by ab enterprises?

correct answer
changing the medium from brass to copper

your answer
changing the medium from brass to copper

multiple choice single answer

question
it is the transfer of industrial property rights from a licensor in one country to a licensee in a
second country, what is it called?

correct answer
international licensing

your answer
international licensing

multiple choice single answer

question
what is marketing research?

correct answer
systemic gathering, processing, analyzing & interpretation of the marketing data

your answer
systemic gathering, processing, analyzing & interpretation of the marketing data
multiple choice multiple answer

question
what is the nature of direct export market?

correct answer
large potential sale , concentrated

your answer
concentrated , consumer market

multiple choice single answer

question
which is the pull factor that makes firms go internationally?

correct answer
profitability

your answer
profitability

select the blank

question
while negotiating an agency agreement, the indian firm should be careful on________.

correct answer
contracted territory

your answer
contracted territory

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals
multiple choice single answer

question
which international orientation says "plans for overseas markets are developed in home offices,
using policies & procedure identical to those employed in domestic marketing"?

correct answer
ethnocentric

your answer
ethnocentric

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". which are the two years the
imports of silk fabrics from japan by usa was almost same?

correct answer
1982 , 1983

your answer
1982 , 1983

multiple choice multiple answer

question
what are the criteria for evaluation of products for offshore sourcing?

correct answer
main cost tradeoffs , labour intensive products

your answer
main cost tradeoffs , labour intensive products

multiple choice single answer

question
which of the following factors is related to employment levels?

correct answer
economic factor

your answer
economic factor

multiple choice multiple answer

question
what are the points to be taken into consideration in export agency agreement?

correct answer
contracted territory , contracted products

your answer
contracted territory , contracted products

select the blank

question
the most evident advantage of ________ is a faster start in the target country

correct answer
acquisition entry

your answer
international licensing entry

multiple choice single answer

question
which of the following indirect channel has greater freedom & authority?

correct answer
export management companies

your answer
export management companies

select the blank

question
________is not an avenue of entry into foreign market

correct answer
exim policy

your answer
exim policy

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true

your answer
true

true/false

question
economic dimensions include communication, channel network

correct answer
false

your answer
false

select the blank

question
________ is an attached office of ministry of commerce.

correct answer
the directorate general of foreign trade

your answer
board of trade

select the blank

question
literature search is also called ________.

correct answer
desk research

your answer
desk research

true/false

question
this question is based on the case study "chow flowers co. ltd.". japan was a net importer of
artificial flowers until 1973, when it became a net exporter.

correct answer
false

your answer
false

list of attempted questions and answers

select the blank

question
in ________, the firm faces only one set of customers.

correct answer
domestic marketing

your answer
domestic marketing

true/false

question
a research proposal describes a plan for conducting & controlling research project.

correct answer
true

your answer
true

multiple choice single answer

question
when a manufacturer exports indirectly, what does he do?
correct answer
he transfers the responsibility for the selling job to some other organization

your answer
he gives title to the distributor through agent

true/false

question
strategies suggested in the medium term export plan include product-market penetration strategy
for existing products, product-market, diversification for new products & new markets.

correct answer
true

your answer
true

true/false

question
buyers of general equipments prefer to deal directly with the manufacturers.

correct answer
false

your answer
false

multiple choice multiple answer

question
which were the programmes included in reforms?

correct answer
a programme of micro-economic stabilization , productivity & international competitiveness of
indian economy , foreign collaboration

your answer
productivity & international competitiveness of indian economy , foreign collaboration

select the blank

question
india's share in the total world exports in 1950 was around ________.

correct answer
0.02

your answer
0.02

true/false

question
if foreign retailers are used, the products in question are industrial products rather than consumer
products.

correct answer
false

your answer
false

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which are the products to be
exported to foreign markets?

correct answer
lily , rose

your answer
lily , rose

multiple choice multiple answer

question
what could be attributed to the removal of trade restrictions in the process of liberalization in agri
& allied products?

correct answer
wheat , sugar

your answer
wheat , sugar
select the blank

question
many companies modify their products/promotion strategies to suit ________ of the population of
the different countries.

correct answer
tastes & preferences

your answer
tastes & preferences

multiple choice multiple answer

question
what are the risks involved in international marketing?

correct answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit

your answer
rejection of goods , longer time in transit

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". which products did help usa to
become the largest importer?

correct answer
silk fabrics , made-ups

your answer
silk fabrics , made-ups

multiple choice single answer

question
what are the factors of joint-venture offshore manufacturing?

correct answer
investment, capital, management, technology, materials, payment and/or parts, profit, fees

your answer
investment, capital, management, technology, materials, payment and/or parts, profit, fees
multiple choice single answer

question
what is the health & safety regulation on food products?

correct answer
condition under which it is prepared

your answer
materials of packaging

true/false

question
promotion-mix decision consists of product,price,distribution,promotion

correct answer
false

your answer
false

true/false

question
policies or regulations regarding quality control & inspection vary considerably between nations.

correct answer
true

your answer
true

true/false

question
switzerland is among the top ten countries, which all together account for more than fifty percent
of india's total exports.

correct answer
false

your answer
false
multiple choice multiple answer

question
what is the meaning of research objective?

correct answer
the research purpose , a precise statement of what information is needed

your answer
the research purpose , a precise statement of what information is needed

multiple choice single answer

question
when did liberalization era start?

correct answer
1991

your answer
1991

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". oriental was an active member of
some councils, which are those?

correct answer
apparel export promotion council , woolen export promotion council

your answer
apparel export promotion council , woolen export promotion council

multiple choice single answer

question
why do buyers buy a foreign products?

correct answer
as it is easier to obtain quality goods at a bargain price

your answer
as company gives committed after sales service
match the following

question
correct answer
your answer

trade fairs
knowing new technological trends
knowing new technological trends

direct mailing
target audience
target audience

sales literature
price list
price list

personal selling
industrial market
industrial market

select the blank

question
________ is institutional source which provides market information.

correct answer
chamber of commerce

your answer
chamber of commerce

true/false

question
the advantage of using an export agent is that the firm does not need to have an export manager
to handle all the documentation and shipping tasks.

correct answer
true

your answer
true

multiple choice single answer

question
what is the purpose of doing international promotion?

correct answer
to bring a product to the notice of potential buyers

your answer
to bring a product to the notice of potential buyers

match the following

question
correct answer
your answer

manufacturer's export agent


substitute for export manager
substitute for export manager

domestic agents
represent the buyer
represent the buyer

emc
greater freedom & authority
greater freedom & authority

export brokers
negotiate the best terms for the seller
negotiate the best terms for the seller
multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what was the medium problem
encountered by ab enterprises?

correct answer
changing the medium from brass to copper

your answer
changing the medium from brass to copper

multiple choice single answer

question
it is the transfer of industrial property rights from a licensor in one country to a licensee in a
second country, what is it called?

correct answer
international licensing

your answer
international licensing

multiple choice single answer

question
what is marketing research?

correct answer
systemic gathering, processing, analyzing & interpretation of the marketing data

your answer
systemic gathering, processing, analyzing & interpretation of the marketing data

multiple choice multiple answer

question
what is the nature of direct export market?

correct answer
large potential sale , concentrated
your answer
concentrated , consumer market

multiple choice single answer

question
which is the pull factor that makes firms go internationally?

correct answer
profitability

your answer
profitability

select the blank

question
while negotiating an agency agreement, the indian firm should be careful on________.

correct answer
contracted territory

your answer
contracted territory

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals

multiple choice single answer

question
which international orientation says "plans for overseas markets are developed in home offices,
using policies & procedure identical to those employed in domestic marketing"?
correct answer
ethnocentric

your answer
ethnocentric

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". which are the two years the
imports of silk fabrics from japan by usa was almost same?

correct answer
1982 , 1983

your answer
1982 , 1983

multiple choice multiple answer

question
what are the criteria for evaluation of products for offshore sourcing?

correct answer
main cost tradeoffs , labour intensive products

your answer
main cost tradeoffs , labour intensive products

multiple choice single answer

question
which of the following factors is related to employment levels?

correct answer
economic factor

your answer
economic factor

multiple choice multiple answer

question
what are the points to be taken into consideration in export agency agreement?
correct answer
contracted territory , contracted products

your answer
contracted territory , contracted products

select the blank

question
the most evident advantage of ________ is a faster start in the target country

correct answer
acquisition entry

your answer
international licensing entry

multiple choice single answer

question
which of the following indirect channel has greater freedom & authority?

correct answer
export management companies

your answer
export management companies

select the blank

question
________is not an avenue of entry into foreign market

correct answer
exim policy

your answer
exim policy

true/false

question
in international marketing, cultural dimensions include customs, traditions
correct answer
true

your answer
true

true/false

question
economic dimensions include communication, channel network

correct answer
false

your answer
false

select the blank

question
________ is an attached office of ministry of commerce.

correct answer
the directorate general of foreign trade

your answer
board of trade

select the blank

question
literature search is also called ________.

correct answer
desk research

your answer
desk research

true/false

question
this question is based on the case study "chow flowers co. ltd.". japan was a net importer of
artificial flowers until 1973, when it became a net exporter.

correct answer
false

your answer
false

list of attempted questions and answers

multiple choice single answer

question
in product planning for exports, depth signifies

correct answer
variation of particular item

your answer
variation of particular item

select the blank

question
________ marketing strategy involves the creation of a single strategy for a product for the entire
global market

correct answer
global

your answer
global

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true
multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
legal dimension

select the blank

question
in________, emphasis is put on local laws, custom and culture and great care is taken to
understand the local way of doing business

correct answer
polycentric orientation

your answer
polycentric orientation

true/false

question
if business is variable, the company will choose the purchasing or subcontracting alternatives.

correct answer
true

your answer
true

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension
select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". in year ________, the production-
cum-sales turnover of oriented silk was the highest

correct answer
1983

your answer
1983

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which of the followings were
large exporters of artificial flowers?

correct answer
hong kong , taiwan

your answer
hong kong , germany , france

multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
competition

multiple choice single answer

question
what does market approach focus on?

correct answer
pricing from the viewpoint of the customer
your answer
pricing from the viewpoint of total cost

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals

multiple choice single answer

question
when did india emerge as a supplier of manufactured products to asia & africa?

correct answer
on the eve of first world war

your answer
on the eve of first world war

select the blank

question
________ can affect the competitiveness of researcher's product against products made within
the market.

correct answer
tariffs

your answer
tariffs

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true

your answer
true

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
export-import bank

match the following

question
correct answer
your answer

trade barriers
to protect domestic industries
to protect domestic industries

social environment
customs
customs
demographic environment
age composition
age composition

technological environment
causing relocation of production
business policies & regulations

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach

your answer
gathering information , research approach

multiple choice multiple answer

question
what are the criteria for selection of channels?

correct answer
cost involved on the part of the firm for a particular channel , the behavior of the competitors ,
possibilities of getting appropriate feedback about customers

your answer
cost involved on the part of the firm for a particular channel

true/false

question
the area of change relates to product adaption requires upgradation of technology and huge
investment in brands.

correct answer
true

your answer
true
multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
packaging

multiple choice single answer

question
which of the following is direct exporting channel?

correct answer
foreign retailers

your answer
foreign retailers

multiple choice single answer

question
the distinction between direct & indirect exporting is based on

correct answer
transaction flow between exporter & the foreign importer

your answer
transaction flow between exporter & the foreign importer
multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
coproduction agreements , joint venture

select the blank

question
any technical matter of interest, statistical information etc should be part of the back end of the
proposal is termed as ________.

correct answer
appendices

your answer
appendices

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". what are the distribution channels
used for imports of silk products into usa market?

correct answer
merchant intermediaries , departmental stores

your answer
merchant intermediaries , departmental stores

true/false

question
in marginal cost pricing, fixed costs are recovered from the international market

correct answer
false
your answer
false

select the blank

question
________ is one of the contractual entry modes in foreign countries

correct answer
assembling arrangement

your answer
assembling arrangement

true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
true

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us market in
1970 with a moderate export of rs.20 million.

correct answer
false

your answer
false

match the following

question
correct answer
your answer
manufacturer's export agent
substitute for export manager
substitute for export manager

domestic agents
represent the buyer
represent the buyer

emc
greater freedom & authority
greater freedom & authority

export brokers
negotiate the best terms for the seller
negotiate the best terms for the seller

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade was handled
by ________

correct answer
central buying organizations

your answer
foreign agents

true/false

question
this question is based on the case study "chow flowers co. ltd.". the largest importer was the
united states, absorbing over 40% of all exports.

correct answer
true

your answer
true
multiple choice single answer

question
the scope of international marketing has been enlarged to cover activities like :-

correct answer
joint venture

your answer
joint venture

multiple choice multiple answer

question
what are the necessary things for good questionnaire?

correct answer
avoiding irrelevant information , making it easy

your answer
avoiding irrelevant information , making it easy

true/false

question
buyers of general equipments prefer to deal directly with the manufacturers.

correct answer
false

your answer
false

multiple choice single answer

question
which of the following does not come under economic environment?

correct answer
customs

your answer
resources
multiple choice multiple answer

question
what are the main objectives of imposing trade barriers?

correct answer
to protect domestic industries from foreign competition , to curb conspicuous consumption

your answer
to protect domestic industries from foreign competition , to curb conspicuous consumption

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to conduct sales
in the us market through ________

correct answer
an agent

your answer
an agent

multiple choice multiple answer

question
what are included in sovereign political entities?

correct answer
custom duties , exchange control , local taxes

your answer
custom duties , exchange control , local taxes

multiple choice multiple answer

question
what is the nature of direct export market?

correct answer
concentrated , large potential sale

your answer
concentrated , large potential sale
multiple choice single answer

question
what is export in indian context?

correct answer
surplus turned exports-generated by an excess of production over local demand & does not result
into domestic inflation

your answer
surplus turned exports-generated by an excess of production over local demand & does not result
into domestic inflation

multiple choice single answer

question
which of the following is considered for the comparison of international & domestic distribution
channel?

correct answer
environment

your answer
environment

multiple choice single answer

question
which of the followings gives information about the present & future use of products?

correct answer
consumption

your answer
consumption

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk had adopted
systematic & modern office practices and was positively inclined towards professional &
management styles.

correct answer
true

your answer
true

list of attempted questions and answers

select the blank

question
in case of ________ , the manufacturer retains control over marketing strategy, particular pricing,
positioning & advertising.

correct answer
cooperative exporter

your answer
export houses

multiple choice single answer

question
which international orientation says "plans for overseas markets are developed in home offices,
using policies & procedure identical to those employed in domestic marketing"?

correct answer
ethnocentric

your answer
polycentric

select the blank

question
liberalization era, started in ________, brought a swift change in the economic & trade policy from
inward-oriented approach to market-oriented approach.

correct answer
1991

your answer
1991
select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
the foreign exchange

multiple choice single answer

question
what is direct exporting?

correct answer
the producer himself takes the responsibility for the marketing job & makes direct sale to foreign
customer

your answer
the producer himself takes the responsibility for the marketing job & makes direct sale to foreign
customer

multiple choice multiple answer

question
what is the meaning of research objective?

correct answer
the research purpose , a precise statement of what information is needed

your answer
the research purpose , a precise statement of what information is needed , a plan for conducting
research

multiple choice multiple answer

question
what is the meaning of unit value of the product?

correct answer
high priced product , high sensitive product

your answer
high priced product , high sensitive product
multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

select the blank

question
support service includes ________

correct answer
warranty

your answer
warranty

true/false

question
in international market, the existing of different legal systems makes the task of businessmen
more difficult.

correct answer
true

your answer
true

multiple choice single answer

question
which of the following indirect channel has greater freedom & authority?

correct answer
export management companies

your answer
export management companies

multiple choice multiple answer

question
what are the internal sources of information?

correct answer
sales record , correspondence from salesmen

your answer
sales record , correspondence from salesmen

true/false

question
promotion-mix decision consists of product,price,distribution,promotion

correct answer
false

your answer
false

multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he can provide after sales service

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which are the products to be
exported to foreign markets?

correct answer
lily , rose

your answer
lily , rose

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

multiple choice single answer

question
a number of developing countries hold out very good prospects for business in future because of

correct answer
increase in income

your answer
increase in income

select the blank

question
________ is important aspect of international physical distribution.

correct answer
warehousing
your answer
cost of handling

multiple choice single answer

question
what marketing technique is used to know international marketing need?

correct answer
marketing information & research

your answer
marketing information & research

select the blank

question
some companies in developed countries move to foreign countries because of certain regulations
like________.

correct answer
environmental laws

your answer
payment of royalty

multiple choice single answer

question
what does dumping mean?

correct answer
it refers to the practice of pricing exports at levels lower than the domestic one

your answer
it refers to the practice of pricing exports at levels lower than the domestic one

multiple choice multiple answer

question
how does the product reach to the buyer?

correct answer
distribution , transportation
your answer
distribution , transportation

match the following

question
correct answer
your answer

company provides engineering & construction services and other additional services
turnkey construction contracts
turnkey construction contracts

company undertakes the day to day management of enterprise in target country


management contracts
management contracts

franchisee carries on a business under franchisor's trade name


international franchising
international franchising

to get production to it's own specification from manufacturer


contract manufacturer
contract manufacturer

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd." which department was the
largest?

correct answer
production

your answer
production
multiple choice single answer

question
in international product strategy, the decision to standardize or adapt is dictated by

correct answer
nature of product

your answer
nature of product

true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false

your answer
true

select the blank

question
certain people may have negative attitudes towards a certain country & it's products, called
________ which affects demand.

correct answer
social & cultural factor

your answer
social & cultural factor

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". which products did help usa to
become the largest importer?

correct answer
silk fabrics , made-ups

your answer
silk fabrics , made-ups
true/false

question
as compared with emc, export agents have greater freedom and authority.

correct answer
true

your answer
true

select the blank

question
offshore purchasing requires________.

correct answer
little experience

your answer
little experience

multiple choice single answer

question
when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

correct answer
when east india company came in india

your answer
when east india company came in india

true/false

question
a research proposal describes a plan for conducting & controlling research project.

correct answer
true

your answer
true

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
business

multiple choice multiple answer

question
what are the advantages of personal selling?

correct answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

your answer
to provide technical information to the buyers , to sell the products in bulk quantity , to know the
buyer's reaction instantaneously

multiple choice multiple answer

question
what are the elements of research approach?

correct answer
data collection method , sample selection procedure

your answer
data collection method , sample selection procedure

true/false

question
joint ventures will prosper only if the partner trust each other and continuously support their
common endeavor

correct answer
true
your answer
true

true/false

question
in social & cultural factors, the researcher must consider the employment level & distribution of
income.

correct answer
false

your answer
false

select the blank

question
________, advertising, sales promotion influence customer

correct answer
publicity

your answer
publicity

multiple choice multiple answer

question
which are the two years marked the end of the most protected trade regime phase in india?

correct answer
1990 , 1991

your answer
1990 , 1991

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , advertising , sales promotion

match the following

question
correct answer
your answer

target market
marketing strategy
marketing strategy

external factor
competitive profile
product & resources

ethnocentric orientation
overseas operation conducted from home country
overseas operation conducted from home country

polycentric orientation
each market is unique
each market is unique

multiple choice multiple answer

question
why is packaging so important for product planning?

correct answer
as it enhances protection , as it gives shelf life for a product

your answer
as it enhances protection , as it gives shelf life for a product
true/false

question
under an international management contracts, a company undertakes the day to day
management of an independent enterprise in a foreign target country

correct answer
true

your answer
false

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

select the blank

question
________ is one of the reasons to enter export market.

correct answer
recession in domestic market

your answer
recession in domestic market

multiple choice single answer

question
it is the transfer of industrial property rights from a licensor in one country to a licensee in a
second country, what is it called?

correct answer
international licensing

your answer
international franchising
international marketing
total set –3

factors in firm's differential advantage selection, operation, motivation of distribution channels


environmental factor culture
export merchants take title to the goods
export agents do not take title to goods

manufacturer's export agent substitute for export manager


domestic agents represent the buyer
emc greater freedom & authority
export brokers negotiate the best terms for the seller

push factor saturation of market


each country own demand pattern
greater degree of risks large volume of transactions
pull factor growth prospect

literature brochure
questionnaire tool of field research
programme schedule allows planned research
samples price tags

quality end-issue
climatic conditions change of raw materials
product use is related to performance
cultural views preferences

set 1- (preeti’s assigment)


question promotion-mix decision consists of product,price,distribution,promotion
correct answer false

question companies with smaller needs, an independent supplier will be less active.
correct answer false

question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter

question what does promotion encompass?


correct answer advertising

question the country experienced ________ in the external sector in 1990s due to fall of the
soviet union & the sharp rise in prices.
correct answer negative trends

question this question is based on the case study "chow flowers co. ltd.". what was the main line
of activity in chow flowers company limited?
correct answer artificial flowers manufacturing

question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
question what are the elements of evaluation of sources?
correct answer emphasis , accessibility

question this question is based on the case study, 'ab enterprises'. what was one of the
arguments that favored a product development programme?
correct answer new & improved products arouse interest of the importers

question what marketing technique is used to know international marketing need?


correct answer marketing information & research

question ________ extends finance to exporters of capital & manufactured goods.


correct answer export-import bank

question ________ is one of the contractual entry modes in foreign countries


correct answer assembling arrangement

question how is the nature of international strategy?


correct answer depends on company's objectives , varies from country to country

question how does the product reach to the buyer?


correct answer distribution , transportation

question adding additional products to the overseas even if the company does not carry those
products domestically - is an alternative for product development
correct answer true

question what does political environment include?


correct answer legal dimension

question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false

question ________dimensions include customs and practices


correct answer business

question what is important to take pricing decision?


correct answer competition

question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion

question "brighter colours are liked in africa" is an example of


correct answer cultural views , packaging

question while negotiating an agency agreement, the indian firm should be careful on________.
correct answer contracted territory

question "make site booking" is a point of checklist of ________


correct answer before the fair

question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
question which of the following represents the foreign buyer?
correct answer purchasing agent

question in product planning for export, length is related to


correct answer number of products

question the naïve rule is for managers to use the same entry mode such as agent/distributor
exporting, for all target countries
correct answer true

question the area of change relates to product adaption requires upgradation of technology and
huge investment in brands.
correct answer true

question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company

question ________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99
to usd 1.9 billion in 2002-03.
correct answer ores & minerals

question this question is based on the case study 'ab enterprises'. what is the advantage of
enlarging the product line?
correct answer enables exporters to gain profits

question people enter export markets for a variety of reasons like :-


correct answer recession in domestic market , higher profitability , utilization of export incentives

question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises

question which are the terms included in international marketing?


correct answer selling , advertising , distribution

question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing operations

question which of the following is not included in foreign environment?


correct answer local dimension

question what does channel-mix decision include?


correct answer intermediaries

question which of the following are domestic channels?


correct answer export houses , export merchant

question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition

question what is happening in developing countries?


correct answer population & income growing

question in________, a product is in the process of development & sales pick up gradually in plc
correct answer introduction
question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy

question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true

question what does product-mix decision include?


correct answer packaging

set 2
question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy

question the markets for the products of developing countries are usually in countries
with________
correct answer low national income

question what is the purpose of doing international promotion?


correct answer to bring a product to the notice of potential buyers

question which is the pull factor that makes firms go internationally?


correct answer profitability

question switzerland is among the top ten countries, which all together account for more than
fifty percent of india's total exports.
correct answer false

question what are the special schemes of ecgc?


correct answer packing credit guarantee , post-shipment credit guarantee

question what is export in indian context?


correct answer surplus turned exports-generated by an excess of production over local
demand & does not result into domestic inflation

question what are the advantages of investment entry modes?


correct answer companies depend critically on the choice of the acquired firm , the local
partner reduces the foreign partner's investment outlays & risk exposure , they promise a quicker
return on investment

question what does political environment include?


correct answer legal dimension

question what are the advantages of having agents?


correct answer knowledgeable about the market , he can provide after sales service

question ________ extends finance to exporters of capital & manufactured goods.


correct answer export-import bank

question what is the nature of direct export market?


correct answer concentrated , large potential sale

question why is packaging so important for product planning?


correct answer as it enhances protection , as it gives shelf life for a product
question in________, a product is in the process of development & sales pick up gradually in
plc
correct answer introduction

question according to the task of international marketing in a hierarchy of steps, what is the fifth
stage?
correct answer to develop the organizational system

question experience survey, which is also called as ________.


correct answer key informant survey

question which of the followings helps in finding level of education, ethnic background?
correct answer market segmentation

question what are the criteria for selection of channels?


correct answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , possibilities of getting appropriate feedback about customers

question how is the nature of international strategy?


correct answer depends on company's objectives , varies from country to country

question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983

question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market

question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs

question how much of a product people can buy, and which products they choose to buy are
obviously influenced by ________.
correct answer their purchasing power

question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true

question how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer can be recovered from domestic market

question in ________ , the researcher should study the size & trends of production within the
market & export from that market.
correct answer consumption

question the importers & exporters can obtain information relating to the markets & products
from eda
correct answer true

question the country experienced ________ in the external sector in 1990s due to fall of the
soviet union & the sharp rise in prices.
correct answer negative trends
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to
conduct sales in the us market through agents.
correct answer false

question what can political factor do in market access?


correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers

question what are the advantages of direct exporting?


correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

question what are the reasons of entry in foreign market?


correct answer recession in the domestic market

question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada

question product reach the buyer through________


correct answer distribution

question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false

question as compared with emc, export agents have greater freedom and authority.
correct answer true

question what is happening in developing countries?


correct answer population & income growing

question adding additional products to the overseas even if the company does not carry those
products domestically - is an alternative for product development
correct answer true

question the scope of international marketing has been enlarged to cover activities like :-
correct answer joint venture , licensing , franchising

question this question is based on the case study "chow flowers co. ltd." what was the
production capacity of chow flowers?
correct answer 105,000 bunches of hand-wrapped per month

question which of the following is not included in foreign environment?


correct answer local dimension

question this question is based on the case study "chow flowers co. ltd.". japan was a net
importer of artificial flowers until 1973, when it became a net exporter.
correct answer false

question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council

question in executive summary, a description of the management problem, the possible


reasons for the problem, and the decision alternatives are studied.
correct answer false

question the distinction between direct & indirect exporting is based on


correct answer transaction flow between exporter & the foreign importer

set 3

question which of the following is considered for the comparison of international & domestic
distribution channel?
correct answer environment

question under what circumstance is unified advertising policy possible?


correct answer custom, culture and demand are same

question the main advantage of indirect method of exporting is "the manufacturer gives up
control over the marketing of it's products to another firm which doesn't hamper the success in
future".
correct answer false

question what are the main objectives of imposing trade barriers?


correct answer to protect domestic industries from foreign competition , to curb conspicuous
consumption

question "brighter colours are liked in africa" is an example of


correct answer cultural views , packaging

question the term trade fair is used to mean ________.


correct answer general large fair

question in ________, the firm faces only one set of customers.


correct answer domestic marketing

question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false

question what is important to take pricing decision?


correct answer competition

question which is the push factor that makes firms go internationally?


correct answer saturation of the domestic market

question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false

question this question is based on the case study "oriental silk pvt. ltd.". which products did
help usa to become the largest importer?
correct answer silk fabrics , made-ups

question what is export entry mode?


correct answer indirect export

question which of the followings gives information about the present & future use of products?
correct answer consumption
question what is the period of pre-reforms?
correct answer from 1950-51 to 1990-91

question what is the avenue of entry into foreign markets?


correct answer contract manufacturing

question offshore purchasing requires________.


correct answer little experience

question what does product-mix decision include?


correct answer packaging

question the main elements of ________dimensions include per capita gdp


correct answer economic

question the naïve rule is for managers to use the same entry mode such as agent/distributor
exporting, for all target countries
correct answer true

question ________ occurs when an international company invest in a business enterprise in a


target country together with a local partner firm
correct answer joint venture

question what does cost approach involve?


correct answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price

question ethnocentric orientation includes following things :-


correct answer same products , same strategies , same home and foreign market

question what are the elements of research approach?


correct answer data collection method , sample selection procedure

question ________ is one of the contractual entry modes in foreign countries


correct answer assembling arrangement

question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose

question what does board of trade do?


correct answer it deliberates on the policy and major bottlenecks faced by the trade & industry
in international business

question india's share in the total world exports in 1950 was around ________.
correct answer 0.02

question a research proposal describes a plan for conducting & controlling research project.
correct answer true

question this question is based on the case study "chow flowers co. ltd.". the largest importer
was ________.
correct answer united states

question any technical matter of interest, statistical information etc should be part of the back
end of the proposal is termed as ________.
correct answer appendices

question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true

question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores

question this question is based on the case study "chow flowers co. ltd.". the largest importer
was the united states, absorbing over 40% of all exports.
correct answer true
question in export pricing, ________ used for billing
correct answer currency of the purchaser's country

question when did liberalization era start?


correct answer 1991

question ________dimensions include customs and practices


correct answer business

question what are the risks involved in international marketing?


correct answer larger volume of transaction , less knowledge about parties reputation , longer
time in transit

question in product planning for exports, depth signifies


correct answer variation of particular item

question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true

question decision to enter export market should be final and it does not call for a roll-back
correct answer true

question what are the domestic market constraints?


correct answer scale economies

question in international marketing, cultural dimensions include customs, traditions


correct answer true

question a number of developing countries hold out very good prospects for business in future
because of
correct answer increase in income

question what are the elements of evaluation of sources?


correct answer emphasis , accessibility

unsolved / skipped questions

if foreign retailers are used, the products in question are industrial products rather than consumer
products.
true
false
what are the roles of price in the overall export marketing strategies?
creating competitive market
increasing import
export enhancing
affecting profit

which of the following are among the top ten suppliers together accounting for over 60% of total
imports?
singapore
italy
china
germany

what is the meaning of unit value of the product?


bulk transportation
perishability
high priced product
high sensitive product

what is the internal factor in the task of international marketing?


market environment
product
competitive profile
intermediaries

when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

when unilever came in india


when east india company came in india
when jrd tata started steel manufacturing plant in india
when reliance started petroleum manufacturing plant in india

what are the important infrastructure factors in evaluating production site?


industrial site
labour cost
government regulations
transportation & communication

which of the following is not investment entry?


sole venture: acquisition
joint venture: minority
joint venture: majority
joint venture:11-89

what does "currency used for billing" stand for?


the currency of the purchaser
currency of the purchaser's currency
the seller's currency
leading international currency

strategies suggested in the medium term export plan include product-market penetration strategy
for existing products, product-market, diversification for new products & new markets.
true
false

match
1. direct mailing 1. price list
2. sales literature 2. target audience
3. personal selling 3. general audience
4. trade fairs 4. consumer market
5. industrial market
6. knowing new technological trends

match
1. business dimensions 1. channel network
2. legal dimensions 2. use of patent
3. licensing arrangement 3. home-based merchant
4. indirect exporting 4. copyright
5. method of marketing
6. packaging

list of attempted questions and answers

true/false

question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price

correct answer
true

your answer
true

true/false

question
the area of change relates to product adaption requires upgradation of technology and huge
investment in brands.

correct answer
true

your answer
true

multiple choice single answer


question
why should a market researcher check a country's import tariffs when he is investigating it as an
export market?

correct answer
it can affect the competitiveness of product against products made within the market

your answer
it can affect the competitiveness of product against products made within the market

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the problem in adapting ab
enterprises product in the market?

correct answer
novelty is lost due to ethnic character in ab enterprises

your answer
novelty is lost due to ethnic character in ab enterprises

select the blank

question
many companies modify their products/promotion strategies to suit ________ of the population of
the different countries.

correct answer
tastes & preferences

your answer
income levels

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture
multiple choice single answer

question
under what circumstance is unified advertising policy possible?

correct answer
custom, culture and demand are same

your answer
custom, culture and demand are same

match the following

question
correct answer
your answer

quality
end-issue values
change of raw materials

climatic conditions
change of raw materials
shelf life

product use is related to


performance
product adaption

cultural views
preferences
preferences

true/false

question
in international market, the existing of different legal systems makes the task of businessmen
more difficult.
correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of offshore purchasing?

correct answer
relationship between independent buyer & seller for exchange of good for money

your answer
relationship between independent buyer & seller for exchange of good for money

true/false

question
joint ventures will prosper only if the partner trust each other and continuously support their
common endeavor

correct answer
true

your answer
true

multiple choice multiple answer

question
ethnocentric orientation includes following things :-

correct answer
same strategies , same home and foreign market , same products

your answer
same products , same strategies

multiple choice multiple answer

question
what are the points to be taken into consideration in export agency agreement?

correct answer
contracted territory , contracted products

your answer
contracted territory , contracted products , payment of commission before selling of goods

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
business dimension

multiple choice single answer

question
what is the meaning of offshore subcontracting?

correct answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

your answer
technology & materials payment is given to buyer by foreign sources & products are accepted by
him

multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
foreign investment

multiple choice multiple answer


question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
emc , export houses , export broker

select the blank

question
product reach the buyer through________

correct answer
distribution

your answer
distribution

multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
distribution channel

select the blank

question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
agri & allied products
select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". by 1983, the company's sales
were of the order of ________ .

correct answer
rs.600 million

your answer
rs.500 million

multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
affordable price

multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

multiple choice single answer

question
what marketing technique is used to know international marketing need?

correct answer
marketing information & research

your answer
marketing information & research
match the following

question
correct answer
your answer

trade fairs
knowing new technological trends
knowing new technological trends

direct mailing
target audience
target audience

sales literature
price list
general audience

personal selling
industrial market
consumer market

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk had adopted
systematic & modern office practices and was positively inclined towards professional &
management styles.

correct answer
true

your answer
true

multiple choice single answer

question
the basic objective of globalization is :-
correct answer
to concentrate on a few business functions

your answer
to decrease imports

multiple choice multiple answer

question
what are the criteria for selection of channels?

correct answer
cost involved on the part of the firm for a particular channel , the behavior of the competitors ,
possibilities of getting appropriate feedback about customers

your answer
cost involved on the part of the firm for a particular channel , the behavior of the competitors ,
level of market potential

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". what are the distribution channels
used for imports of silk products into usa market?

correct answer
merchant intermediaries , departmental stores

your answer
merchant intermediaries , domestic agents

multiple choice multiple answer

question
what are the criteria for evaluation of products for offshore sourcing?

correct answer
main cost tradeoffs , labour intensive products

your answer
main cost tradeoffs , labour intensive products

multiple choice multiple answer


question
which of the following are indirect channels?

correct answer
emc , export broker

your answer
emc , export broker , foreign retailers

select the blank

question
the most evident advantage of ________ is a faster start in the target country

correct answer
acquisition entry

your answer
joint venture entry

multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
licensing arrangement

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

multiple choice multiple answer


question
how is the nature of international strategy?

correct answer
depends on company's objectives , varies from country to country

your answer
depends on company's objectives , varies from country to country

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
post-reforms period

select the blank

question
the feasibility of the adoption of marginal cost pricing depend upon________

correct answer
the existence of a large home market

your answer
the existence of a large home market

select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
ecgc

select the blank


question
support service includes ________

correct answer
warranty

your answer
warranty

multiple choice multiple answer

question
what is the meaning of unit value of the product?

correct answer
high priced product , high sensitive product

your answer
bulk transportation , perishability , high sensitive product

select the blank

question
the aim of import quota is________

correct answer
to restrict the quantity of imports

your answer
to increase the quantity of imports

true/false

question
any technical matter of interest, statistical information should be a part of the back end of the
proposal called appendices.

correct answer
true

your answer
true
true/false

question
promotion-mix decision consists of product,price,distribution,promotion

correct answer
false

your answer
false

true/false

question
policies or regulations regarding quality control & inspection vary considerably between nations.

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the necessary things of reliability & capability in selection of right supplier?

correct answer
quality of product , price of the product

your answer
quality of product , price of the product , identifying suitable suppliers

multiple choice single answer

question
what is export in indian context?

correct answer
surplus turned exports-generated by an excess of production over local demand & does not result
into domestic inflation

your answer
surplus turned exports-generated by an excess of production over local demand & does not result
into domestic inflation
multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd." what was the production capacity
of chow flowers?

correct answer
105,000 bunches of hand-wrapped per month

your answer
110,000 bunches of hand-wrapped per month

list of attempted questions and answers

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , advertising , sales promotion

multiple choice multiple answer

question
what are the elements of research approach?

correct answer
data collection method , sample selection procedure

your answer
data collection method , sample selection procedure

multiple choice single answer

question
what is not included in social environment?

correct answer
growth rates

your answer
growth rates

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what was the initial problem faced by
the importers?

correct answer
defect in packaging material

your answer
defect in packaging material

multiple choice multiple answer

question
what are the special schemes of ecgc?

correct answer
packing credit guarantee , post-shipment credit guarantee

your answer
packing credit guarantee , post-shipment credit guarantee

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". which products did help usa to
become the largest importer?
correct answer
silk fabrics , made-ups

your answer
silk fabrics , made-ups

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
business

select the blank

question
the main elements of ________dimensions include per capita gdp

correct answer
economic

your answer
economic

multiple choice multiple answer

question
what are the techniques used to collect information regarding market need?

correct answer
marketing information , research

your answer
marketing information , research

select the blank

question
in________, a product is in the process of development & sales pick up gradually in plc
correct answer
introduction

your answer
introduction

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he can provide after sales service

multiple choice single answer

question
what does dumping mean?

correct answer
it refers to the practice of pricing exports at levels lower than the domestic one

your answer
it refers to the practice of pricing exports at levels lower than the domestic one

true/false

question
licensing does not involve foreign investment

correct answer
true

your answer
false

multiple choice single answer

question
who is merchant exporter of the following?
correct answer
one who is not engaged in manufacturing

your answer
one who takes title but not manufacturer

select the blank

question
________is not an avenue of entry into foreign market

correct answer
exim policy

your answer
exim policy

true/false

question
in marginal cost pricing, fixed costs are recovered from the international market

correct answer
false

your answer
false

true/false

question
as compared with emc, export agents have greater freedom and authority.

correct answer
true

your answer
true

select the blank

question
________, advertising, sales promotion influence customer
correct answer
publicity

your answer
publicity

true/false

question
in executive summary, a description of the management problem, the possible reasons for the
problem, and the decision alternatives are studied.

correct answer
false

your answer
true

match the following

question
correct answer
your answer

external factor
competitive profile
product & resources

ethnocentric orientation
overseas operation conducted from home country
entire world as a single market

polycentric orientation
each market is unique
each market is unique

target market
marketing strategy
competitive profile
multiple choice single answer

question
what is happening in developing countries?

correct answer
population & income growing

your answer
population & income growing

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true

your answer
false

multiple choice single answer

question
which of the following indirect channel has greater freedom & authority?

correct answer
export management companies

your answer
export management companies

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
italy , china

true/false

question
economic dimensions include communication, channel network

correct answer
false

your answer
false

multiple choice multiple answer

question
how does the product reach to the buyer?

correct answer
distribution , transportation

your answer
distribution , transportation

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
coproduction agreements , joint venture

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true
your answer
true

select the blank

question
in________, emphasis is put on local laws, custom and culture and great care is taken to
understand the local way of doing business

correct answer
polycentric orientation

your answer
regiocentric orientation

multiple choice multiple answer

question
what are the advantages of investment entry modes?

correct answer
companies depend critically on the choice of the acquired firm , the local partner reduces the
foreign partner's investment outlays & risk exposure , they promise a quicker return on investment

your answer
companies depend critically on the choice of the acquired firm , the local partner reduces the
foreign partner's investment outlays & risk exposure , they promise a quicker return on investment

multiple choice single answer

question
which of the following does not come under economic environment?

correct answer
customs

your answer
customs

match the following

question
correct answer
your answer
to pioneer new product in absence of channel partner
piggy backing
piggy backing

company desires little control


indirect channels of distribution
indirect channels of distribution

promotion, marketing research, credit


export houses
export houses

buying in india, selling it abroad


export merchant
export merchant

true/false

question
in social & cultural factors, the researcher must consider the employment level & distribution of
income.

correct answer
false

your answer
false

true/false

question
a research proposal describes a plan for conducting & controlling research project.

correct answer
true

your answer
true
select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". in year ________, the production-
cum-sales turnover of oriented silk was the highest

correct answer
1983

your answer
1983

multiple choice multiple answer

question
what is the nature of direct export market?

correct answer
concentrated , large potential sale

your answer
concentrated , large potential sale

select the blank

question
the country experienced ________ in the external sector in 1990s due to fall of the soviet union &
the sharp rise in prices.

correct answer
negative trends

your answer
negative trends

select the blank

question
products with steady sales or at least predictable sales are more suitable for ________ than
products that face abrupt shift in demand.

correct answer
manufacturing
your answer
subcontracting

multiple choice single answer

question
what is the meaning of "standing in the market" in indirect exporting?

correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

multiple choice multiple answer

question
what does "currency used for billing" stand for?

correct answer
currency of the purchaser's currency , leading international currency

your answer
the currency of the purchaser , currency of the purchaser's currency , the seller's currency

select the blank

question
________ is institutional source which provides market information.

correct answer
chamber of commerce

your answer
chamber of commerce

select the blank

question
payment of commission to overseas agents is allowed either by remitting the amount or by
________
correct answer
deducting it from the invoice value

your answer
deducting it from the invoice value

true/false

question
companies with smaller needs, an independent supplier will be less active.

correct answer
false

your answer
false

true/false

question
bargaining styles differ greatly across nations.

correct answer
false

your answer
true

select the blank

question
the markets for the products of developing countries are usually in countries with________

correct answer
low national income

your answer
low national income

multiple choice multiple answer

question
what are the main objectives of imposing trade barriers?
correct answer
to protect domestic industries from foreign competition , to curb conspicuous consumption

your answer
to protect domestic industries from foreign competition , to curb conspicuous consumption

multiple choice single answer


question when did india emerge as a supplier of manufactured products to asia & africa?
correct answer on the eve of first world war
your answer on the eve of second world war

multiple choice multiple answer


question what contributed 50% of the total exports of engineering goods?
correct answer machinery & instruments , metals, primary & semi finished iron, steel
your answer machinery & instruments , wheat , sugar

true/false
question adding additional products to the overseas even if the company does not carry those
products domestically - is an alternative for product development
correct answer true
your answer true

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer true

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer true

select the blank


question any technical matter of interest, statistical information etc should be part of the back
end of the proposal is termed as ________.
correct answer appendices
your answer appendices

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products , payment of commission before selling of
goods

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer trading companies

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

match the following


question correct answer your answer

vision long term policy long term policy

quality iso 9000 iso 9000

reforms public sector disinvestment poverty alleviation

cost-efficient competitive public sector disinvestment

multiple choice single answer


question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

select the blank


question the feasibility of the adoption of marginal cost pricing depend upon________
correct answer the existence of a large home market
your answer the existence of a large export market

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

match the following


question correct answer your answer

trade barriers to protect domestic industries liberal policies towards foreign capitals

social environment customs customs

demographic environment age composition age composition

technological environment causing relocation of production causing relocation of production

select the blank


question ________ marketing strategy involves the creation of a single strategy for a product
for the entire global market
correct answer global
your answer global

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer distribution channel

multiple choice multiple answer


question what are the advantages of investment entry modes?
correct answer companies depend critically on the choice of the acquired firm , the local partner
reduces the foreign partner's investment outlays & risk exposure , they promise a quicker return
on investment
your answer companies depend critically on the choice of the acquired firm , cost involved in
formulating foreign-marketing plan is less

true/false
question under a turnkey project, a company provides only construction services to bring the
project up to the point of operation
correct answer false
your answer false

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which are the
products to be exported to foreign markets?
correct answer lily , rose
your answer lily , rose

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice single answer


question what does board of trade do?
correct answer it deliberates on the policy and major bottlenecks faced by the trade & industry
in international business
your answer it deliberates on the policy and major bottlenecks faced by the trade & industry in
international business

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "chow flowers co. ltd.". which of the followings
were large exporters of artificial flowers?
correct answer hong kong , taiwan
your answer hong kong , germany , france

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , every country is unique
market , standardized marketing mix projecting different images of company

multiple choice multiple answer


question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , possibilities of getting appropriate feedback about customers
your answer cost involved on the part of the firm for a particular channel , the behavior of the
competitors , possibilities of getting appropriate feedback about customers

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition
your answer greater control over foreign marketing plan , incurres less expenses than indirect
exporting , quicker information feedbacks on markets, competition

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer industrial market

multiple choice single answer


question who is an independent agent that is located near highly concentrated production
centers?
correct answer resident buyer
your answer resident buyer

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer true

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer currency regulations division

select the blank


question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

multiple choice single answer


question what is the advantage of direct exporting?
correct answer greater control over distribution
your answer greater control over distribution

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get the maximum price of products from customers , to get to know about
competition , to know about the extent of product adaption

select the blank


question ________ is an attached office of ministry of commerce.
correct answer the directorate general of foreign trade
your answer the directorate general of foreign trade

multiple choice single answer


question what is the purpose of doing international promotion?
correct answer to bring a product to the notice of potential buyers
your answer to find customers who will buy higher price products

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the advantage of
enlarging the product line?
correct answer enables exporters to gain profits
your answer threatens the competitors about entry barriers

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer creating competitive market , export enhancing

select the blank


question payment of commission to overseas agents is allowed either by remitting the amount
or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer non-technical product , consumer products
your answer technical product , industrial product

select the blank


question ________ banks also have good deal of information on commercial agents in various
countries.
correct answer international merchant
your answer the indian overseas

multiple choice single answer


question which is the pull factor that makes firms go internationally?
correct answer profitability
your answer saturation of the domestic market
multiple choice single answer
question according to ab enterprises, what should exporter perceive?
correct answer survival & growth in the fast-changing world markets could be ensured through
product adaption & development
your answer survival & growth in the fast-changing world markets could be ensured through
product adaption & development

currency restrictions
internal taxes
tariffs
politicals factors

can affect the competitiveness of researcher's product against products made within the market.

what is the internal factor in the task of international marketing?

a)

b)

c)

d)

market environment

product

competitive profile

intermediaries

when did india get strengthened & become one of the newly industrialized economies in
the east asian region?

a)
b)

c)

d)

when unilever came in india

when east india company came in india

when jrd tata started steel manufacturing plant in india

when reliance started petroleum manufacturing plant in india

what are the important infrastructure factors in evaluating production site?

a)

b)

c)

d)

industrial site

labour cost

government regulations

transportation & communication

in executive summary, a description of the management problem, the possible reasons


for the problem, and the decision alternatives are studied.
true

false

which of the following is not investment entry?

a)

b)

c)

d)

sole venture: acquisition

joint venture: minority

joint venture: majority

joint venture:11-89

any technical matter of interest, statistical information etc should be part of the back end
of the proposal is termed as .

ppendics
purpose & scope
objectives
research scope

what is the avenue of entry into foreign markets?

a)

b)

c)
d)

foreign disinvestment

studying indian economy

contract manufacturing

foreign culture

what does "currency used for billing" stand for?

a)

b)

c)

d)

the currency of the purchaser

currency of the purchaser's currency

the seller's currency

leading international currency

strategies suggested in the medium term export plan include product-market penetration
strategy for existing products, product-market, diversification for new products & new markets.

true

false

1. direct mailing

1. price list
2. sales literature

2. target audience

3. personal selling

3. general audience

4. trade fairs

4. consumer market

5. industrial market

6. knowing new technological trends

1. business dimensions

1. channel network

2. legal dimensions

2. use of patent

3. licensing arrangement

3. home-based merchant

4. indirect exporting

4. copyright

5. method of marketing

6. packaging

the scope of international marketing has been enlarged to cover activities like :-

a)
b)

c)

d)

joint venture

elimination of competitors

licensing

franchising

list of attempted questions and answers

true/false

question
promotion-mix decision consists of product,price,distribution,promotion

correct answer
false

your answer
true

true/false

question
companies with smaller needs, an independent supplier will be less active.

correct answer
false

your answer
true
select the blank

question
in case of ________ , the manufacturer retains control over marketing strategy, particular pricing,
positioning & advertising.

correct answer
cooperative exporter

your answer
cooperative exporter

multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

select the blank

question
the country experienced ________ in the external sector in 1990s due to fall of the soviet union &
the sharp rise in prices.

correct answer
negative trends

your answer
positive trends

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing
your answer
artificial flowers manufacturing

true/false

question
in international market, the existing of different legal systems makes the task of businessmen
more difficult.

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the elements of evaluation of sources?

correct answer
emphasis , accessibility

your answer
company records , accessibility , chamber of commerce

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice single answer

question
what marketing technique is used to know international marketing need?

correct answer
marketing information & research

your answer
marketing information & research

select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
ecgc

select the blank

question
________ is one of the contractual entry modes in foreign countries

correct answer
assembling arrangement

your answer
assembling arrangement

multiple choice multiple answer

question
how is the nature of international strategy?

correct answer
depends on company's objectives , varies from country to country

your answer
depends on company's objectives , varies from country to country

multiple choice multiple answer

question
how does the product reach to the buyer?

correct answer
distribution , transportation

your answer
advertising , telemarketing , distribution

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
legal dimension

true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false

your answer
false

select the blank

question
________dimensions include customs and practices
correct answer
business

your answer
cultural

multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
competition

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , advertising , sales promotion

multiple choice multiple answer

question
"brighter colours are liked in africa" is an example of

correct answer
cultural views , packaging

your answer
cultural views

select the blank

question
while negotiating an agency agreement, the indian firm should be careful on________.
correct answer
contracted territory

your answer
permanent agency

select the blank

question
"make site booking" is a point of checklist of ________

correct answer
before the fair

your answer
a part of during and after the fair

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
acquisition , international licensing , joint venture

multiple choice single answer

question
which of the following represents the foreign buyer?

correct answer
purchasing agent

your answer
foreign distributors

multiple choice single answer

question
in product planning for export, length is related to
correct answer
number of products

your answer
number of products

true/false

question
the naïve rule is for managers to use the same entry mode such as agent/distributor exporting, for
all target countries

correct answer
true

your answer
true

true/false

question
the area of change relates to product adaption requires upgradation of technology and huge
investment in brands.

correct answer
true

your answer
true

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". what were the options mr.patnaik
had to operate in the us market?

correct answer
opening a branch office , a subsidiary company

your answer
opening a branch office , a subsidiary company

select the blank


question
________ sector registered a hundred percent growth from usd 0.89 billion in 1998-99 to usd 1.9
billion in 2002-03.

correct answer
ores & minerals

your answer
ores & minerals

match the following

question
correct answer
your answer

factors in firm's differential advantage


selection, operation, motivation of distribution channels
selection, operation, motivation of distribution channels

environmental factor
culture
culture

export merchants
take title to the goods
take title to the goods

export agents
do not take title to goods
do not take title to goods

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the advantage of enlarging the
product line?

correct answer
enables exporters to gain profits

your answer
enables exporters to gain profits

multiple choice multiple answer

question
people enter export markets for a variety of reasons like :-

correct answer
recession in domestic market , higher profitability , utilization of export incentives

your answer
recession in domestic market , higher profitability

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the problem in adapting ab
enterprises product in the market?

correct answer
novelty is lost due to ethnic character in ab enterprises

your answer
novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer

question
which are the terms included in international marketing?

correct answer
selling , advertising , distribution

your answer
advertising , shipping , distribution

multiple choice single answer

question
what is the factor that is in favour of selling directly in foreign market?
correct answer
the exporting company will have direct control over the marketing operations

your answer
the exporting company will have direct control over the marketing operations

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
emc , export broker

select the blank

question
the basic advantage of having an agent in the export market is ________.
correct answer
he is knowledgeable of the marketing condition

your answer
he is knowledgeable of the marketing condition

multiple choice single answer

question
what is happening in developing countries?

correct answer
population & income growing

your answer
population & income growing

select the blank

question
in________, a product is in the process of development & sales pick up gradually in plc

correct answer
introduction

your answer
introduction

multiple choice multiple answer

question
what are the necessary things for good questionnaire?

correct answer
avoiding irrelevant information , making it easy

your answer
avoiding irrelevant information , making it easy

true/false

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk had adopted
systematic & modern office practices and was positively inclined towards professional &
management styles.

correct answer
true

your answer
true

multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
packaging

list of attempted questions and answers

multiple choice multiple answer

question
what are the risks involved in international marketing?

correct answer
less knowledge about parties reputation , longer time in transit , larger volume of transaction

your answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
italy , china , germany
multiple choice multiple answer

question
what contributed 50% of the total exports of engineering goods?

correct answer
metals, primary & semi finished iron, steel , machinery & instruments

your answer
machinery & instruments , metals, primary & semi finished iron, steel

select the blank

question
products with steady sales or at least predictable sales are more suitable for ________ than
products that face abrupt shift in demand.

correct answer
manufacturing

your answer
exporting

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
acquisition , international licensing , joint venture

match the following

question
correct answer
your answer

quality
end-issue values
change of raw materials
climatic conditions
change of raw materials
end-issue values

product use is related to


performance
performance

cultural views
preferences
preferences

match the following

question
correct answer
your answer

company provides engineering & construction services and other additional services
turnkey construction contracts
coproduction arrangement

company undertakes the day to day management of enterprise in target country


management contracts
management contracts

franchisee carries on a business under franchisor's trade name


international franchising
international franchising

to get production to it's own specification from manufacturer


contract manufacturer
contract manufacturer
multiple choice single answer

question
under what circumstance is unified advertising policy possible?

correct answer
custom, culture and demand are same

your answer
custom, culture and demand are same

true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false

your answer
true

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
cultural

true/false

question
a research proposal describes a plan for conducting & controlling research project.

correct answer
true

your answer
true
multiple choice multiple answer

question
which of the following are indirect channels?

correct answer
emc , export broker

your answer
emc , foreign distributors

select the blank

question
any technical matter of interest, statistical information etc should be part of the back end of the
proposal is termed as ________.

correct answer
appendices

your answer
appendices

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
foreign culture

multiple choice single answer

question
what is a foreign agent?

correct answer
independent middleman

your answer
independent middleman

select the blank

question
support service includes ________

correct answer
warranty

your answer
packaging

select the blank

question
in________, emphasis is put on local laws, custom and culture and great care is taken to
understand the local way of doing business

correct answer
polycentric orientation

your answer
regiocentric orientation

multiple choice single answer

question
how does international marketing research help in assessing market size, pattern & growth?

correct answer
what sales potential exporter's product really has in the market

your answer
what sales potential exporter's product really has in the market

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true
your answer
true

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export broker

list of attempted questions and answers

multiple choice multiple answer

question
what are the risks involved in international marketing?

correct answer
less knowledge about parties reputation , longer time in transit , larger volume of transaction

your answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit

multiple choice single answer

question
what is the meaning of offshore purchasing?
correct answer
relationship between independent buyer & seller for exchange of good for money

your answer
relationship between independent buyer & seller for exchange of good for money

true/false

question
decision to enter export market should be final and it does not call for a roll-back

correct answer
true

your answer
false

multiple choice single answer

question
what is the period of pre-reforms?

correct answer
from 1950-51 to 1990-91

your answer
from 1950-51 to 1990-91

true/false

question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price

correct answer
true

your answer
true

multiple choice single answer

question
what does board of trade do?
correct answer
it deliberates on the policy and major bottlenecks faced by the trade & industry in international
business

your answer
it deliberates on the policy and major bottlenecks faced by the trade & industry in international
business

multiple choice multiple answer

question
what are the main objectives of imposing trade barriers?

correct answer
to protect domestic industries from foreign competition , to curb conspicuous consumption

your answer
to protect domestic industries from foreign competition , to curb conspicuous consumption , to
increase the foreign exchange resources of the country

true/false

question
under a turnkey project, a company provides only construction services to bring the project up to
the point of operation

correct answer
false

your answer
false

multiple choice multiple answer

question
which are the terms included in international marketing?

correct answer
selling , advertising , distribution

your answer
selling , advertising , shipping , distribution
multiple choice single answer

question
what does market approach focus on?

correct answer
pricing from the viewpoint of the customer

your answer
pricing from the viewpoint of the customer

multiple choice single answer

question
what does political environment include?

correct answer
legal dimension

your answer
legal dimension

true/false

question
high performers in terms of exports include electric fans, b&w tv & precision tubes in 1998 - 2003.

correct answer
false

your answer
false

select the blank

question
________ is important aspect of international physical distribution.

correct answer
warehousing

your answer
warehousing
multiple choice single answer

question
what does product-mix decision include?

correct answer
packaging

your answer
packaging

true/false

question
if business is variable, the company will choose the purchasing or subcontracting alternatives.

correct answer
true

your answer
true

select the blank

question
in ________, the firm faces only one set of customers.

correct answer
domestic marketing

your answer
global marketing

select the blank

question
the basic advantage of having an agent in the export market is ________.

correct answer
he is knowledgeable of the marketing condition

your answer
he is knowledgeable of the marketing condition
true/false

question
bargaining styles differ greatly across nations.

correct answer
false

your answer
true

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the special schemes of ecgc?

correct answer
packing credit guarantee , post-shipment credit guarantee

your answer
pre-shipment credit guarantee , import production finance guarantee , post-shipment credit
guarantee

multiple choice multiple answer

question
"brighter colours are liked in africa" is an example of

correct answer
cultural views , packaging

your answer
cultural views , packaging
multiple choice single answer

question
what is the motivation towards offshore sourcing?

correct answer
establishing a presence in a foreign market

your answer
establishing a presence in a foreign market

multiple choice single answer

question
what does promotion encompass?

correct answer
advertising

your answer
advertising

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk private limited, is a
________ unit, was one of the leading indian manufacturers & exporters of silk fabrics & made-
ups

correct answer
100% export oriented

your answer
100% export oriented

multiple choice multiple answer

question
how does the customer know about the product & is influenced to buy it?

correct answer
publicity , advertising , sales promotion

your answer
publicity , economic environment , advertising
multiple choice single answer

question
what does channel-mix decision include?

correct answer
intermediaries

your answer
intermediaries

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
italy , china , germany

multiple choice multiple answer

question
what contributed 50% of the total exports of engineering goods?

correct answer
machinery & instruments , metals, primary & semi finished iron, steel

your answer
machinery & instruments , metals, primary & semi finished iron, steel

select the blank

question
products with steady sales or at least predictable sales are more suitable for ________ than
products that face abrupt shift in demand.

correct answer
manufacturing

your answer
exporting

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
coproduction agreements , joint venture

your answer
acquisition , international licensing , joint venture

match the following

question
correct answer
your answer

quality
end-issue values
change of raw materials

climatic conditions
change of raw materials
end-issue values

product use is related to


performance
performance

cultural views
preferences
preferences

match the following


question
correct answer
your answer

company provides engineering & construction services and other additional services
turnkey construction contracts
coproduction arrangement

company undertakes the day to day management of enterprise in target country


management contracts
management contracts

franchisee carries on a business under franchisor's trade name


international franchising
international franchising

to get production to it's own specification from manufacturer


contract manufacturer
contract manufacturer

multiple choice single answer

question
under what circumstance is unified advertising policy possible?

correct answer
custom, culture and demand are same

your answer
custom, culture and demand are same

true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false
your answer
true

select the blank

question
________dimensions include customs and practices

correct answer
business

your answer
cultural

true/false

question
a research proposal describes a plan for conducting & controlling research project.

correct answer
true

your answer
true

multiple choice multiple answer

question
which of the following are indirect channels?

correct answer
emc , export broker

your answer
emc , foreign distributors

select the blank

question
any technical matter of interest, statistical information etc should be part of the back end of the
proposal is termed as ________.

correct answer
appendices
your answer
appendices

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
foreign culture

multiple choice single answer

question
what is a foreign agent?

correct answer
independent middleman

your answer
independent middleman

select the blank

question
support service includes ________

correct answer
warranty

your answer
packaging

select the blank

question
in________, emphasis is put on local laws, custom and culture and great care is taken to
understand the local way of doing business

correct answer
polycentric orientation

your answer
regiocentric orientation

multiple choice single answer

question
how does international marketing research help in assessing market size, pattern & growth?

correct answer
what sales potential exporter's product really has in the market

your answer
what sales potential exporter's product really has in the market

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true

your answer
true

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export broker

multiple choice single answer

question
in product planning for exports, depth signifies

correct answer
variation of particular item

your answer
variation of particular item

list of attempted questions and answers

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to conduct sales
in the us market through ________

correct answer
an agent

your answer
an agent

multiple choice multiple answer

question
what is correct according to geocentric orientation?

correct answer
companies view the entire world as a single market , uniform inventory management & training

your answer
companies view the entire world as a single market , uniform inventory management & training

multiple choice multiple answer


question
what are the roles of price in the overall export marketing strategies?

correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , export enhancing , affecting profit

select the blank

question
in indirect export channel, the market is ________.

correct answer
dispersed

your answer
dispersed

multiple choice single answer

question
it is the transfer of industrial property rights from a licensor in one country to a licensee in a
second country, what is it called?

correct answer
international licensing

your answer
international licensing

match the following

question
correct answer
your answer

external factor
competitive profile
competitive profile
ethnocentric orientation
overseas operation conducted from home country
overseas operation conducted from home country

polycentric orientation
each market is unique
each market is unique

target market
marketing strategy
marketing strategy

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the problem in adapting ab
enterprises product in the market?

correct answer
novelty is lost due to ethnic character in ab enterprises

your answer
novelty is lost due to ethnic character in ab enterprises

true/false

question
"selling, advertising and distribution" are included in export marketing.

correct answer
false

your answer
true

multiple choice single answer

question
which international orientation says "plans for overseas markets are developed in home offices,
using policies & procedure identical to those employed in domestic marketing"?
correct answer
ethnocentric

your answer
ethnocentric

multiple choice multiple answer

question
what are included in sovereign political entities?

correct answer
custom duties , exchange control , local taxes

your answer
custom duties , exchange control , local taxes

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the marketing components the
product adaption had?

correct answer
reproduction of european antiques

your answer
reproduction of european antiques

true/false

question
major benefits of standardization includes less distribution cost of standardization.

correct answer
false

your answer
false

true/false

question
literature search is the quickest & cheapest way to collect information.
correct answer
true

your answer
true

multiple choice multiple answer

question
which of the following are indirect channels?

correct answer
emc , export broker

your answer
emc , export broker

multiple choice multiple answer

question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true

your answer
true

multiple choice single answer

question
which of the following is contractual entry mode?
correct answer
franchising

your answer
franchising

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
policies or regulations regarding quality control & inspection vary considerably between nations.

correct answer
true

your answer
true

true/false

question
the advantage of using an export agent is that the firm does not need to have an export manager
to handle all the documentation and shipping tasks.

correct answer
true

your answer
true

match the following

question
correct answer
your answer

ethnocentric
similar strategies
similar strategies

joint venture
technology transfer
technology transfer

contract manufacturing
tie-up
tie-up

foreign investment
economic development
economic development

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". oriental was an active member of
some councils, which are those?

correct answer
apparel export promotion council , woolen export promotion council

your answer
apparel export promotion council , woolen export promotion council

multiple choice single answer

question
what are the domestic market constraints?

correct answer
scale economies

your answer
scale economies

multiple choice multiple answer

question
people enter export markets for a variety of reasons like :-

correct answer
recession in domestic market , higher profitability , utilization of export incentives

your answer
recession in domestic market , higher profitability , utilization of export incentives

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country
your answer
currency of the purchaser's country

multiple choice multiple answer

question
what are the special schemes of ecgc?

correct answer
packing credit guarantee , post-shipment credit guarantee

your answer
packing credit guarantee , post-shipment credit guarantee

select the blank

question
the basic advantage of having an agent in the export market is ________.

correct answer
he is knowledgeable of the marketing condition

your answer
he is knowledgeable of the marketing condition

multiple choice multiple answer

question
what are the necessary things of reliability & capability in selection of right supplier?

correct answer
quality of product , price of the product

your answer
quality of product , price of the product

true/false

question
if foreign retailers are used, the products in question are industrial products rather than consumer
products.

correct answer
false
your answer
false

select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
export-import bank

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

multiple choice multiple answer

question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication
your answer
industrial site , transportation & communication

multiple choice single answer

question
which of the following is limitation of indirect method of exporting?

correct answer
the manufacturer gives up control over the marketing of it's products to another firm

your answer
the manufacturer gives up control over the marketing of it's products to another firm

multiple choice single answer

question
which of the following is considered for the comparison of international & domestic distribution
channel?

correct answer
environment

your answer
environment

multiple choice single answer

question
as per the wto report 2002, what was the position of india in the world?

correct answer
next to only china

your answer
next to only china

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm
correct answer
joint venture

your answer
joint venture

multiple choice single answer

question
in product planning for exports, depth signifies

correct answer
variation of particular item

your answer
variation of particular item

select the blank

question
liberalization era, started in ________, brought a swift change in the economic & trade policy from
inward-oriented approach to market-oriented approach.

correct answer
1991

your answer
1991

multiple choice single answer

question
when did india emerge as a supplier of manufactured products to asia & africa?

correct answer
on the eve of first world war

your answer
on the eve of first world war

true/false

question
strategies suggested in the medium term export plan include product-market penetration strategy
for existing products, product-market, diversification for new products & new markets.

correct answer
true

your answer
true

multiple choice single answer

question
what decides in building-up cost/price for a product?

correct answer
internal taxes

your answer
internal taxes

true/false

question
joint ventures will prosper only if the partner trust each other and continuously support their
common endeavor

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the internal sources of information?

correct answer
sales record , correspondence from salesmen

your answer
sales record , correspondence from salesmen

select the blank


question
________ is institutional source which provides market information.

correct answer
chamber of commerce

your answer
chamber of commerce

list of attempted questions and answers

multiple choice multiple answer

question
what are the criteria for selection of channels?

correct answer
possibilities of getting appropriate feedback about customers , cost involved on the part of the
firm for a particular channel , the behavior of the competitors

your answer
possibilities of getting appropriate feedback about customers , cost involved on the part of the
firm for a particular channel , the behavior of the competitors

multiple choice single answer

question
which international orientation says "plans for overseas markets are developed in home offices,
using policies & procedure identical to those employed in domestic marketing"?

correct answer
ethnocentric

your answer
ethnocentric

select the blank

question
in direct export channel, the product is ________.

correct answer
technical product

your answer
technical product
multiple choice multiple answer

question
what are the criteria for evaluation of products for offshore sourcing?

correct answer
main cost tradeoffs , labour intensive products

your answer
main cost tradeoffs , labour intensive products

multiple choice multiple answer

question
what does "currency used for billing" stand for?

correct answer
currency of the purchaser's currency , leading international currency

your answer
leading international currency

select the blank

question
support service includes ________

correct answer
warranty

your answer
warranty

multiple choice multiple answer

question
what are the risks involved in international marketing?

correct answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit

your answer
larger volume of transaction , less knowledge about parties reputation , longer time in transit
true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

multiple choice single answer

question
what is important to take pricing decision?

correct answer
competition

your answer
competition

true/false

question
the main advantage of indirect method of exporting is "the manufacturer gives up control over the
marketing of it's products to another firm which doesn't hamper the success in future".

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach
your answer
purpose & scope , research approach

match the following


question
correct answer
your answer

indirect exporting
home-based merchant
home-based merchant

business dimensions
channel network
channel network

legal dimensions
copyright
copyright

licensing arrangement
use of patent
use of patent

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

true/false
question the naïve rule is for managers to use the same entry mode such as
agent/distributor exporting, for all target countries
correct answer true
your answer true

select the blank


question many companies modify their products/promotion strategies to suit ________ of
the population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

multiple choice single answer


question what is the meaning of offshore subcontracting?
correct answer technology & materials payment is given by buyer to foreign sources &
products are accepted from him
your answer technology & materials payment is given by buyer to foreign sources & products
are accepted from him
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through agents.
correct answer false
your answer true

select the blank


question product reach the buyer through________
correct answer distribution
your answer distribution

match the following


question
correct answer
your answer

ethnocentric
similar strategies
similar strategies

joint venture
technology transfer
technology transfer

contract manufacturing
tie-up
tie-up

foreign investment
economic development
economic development

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the
options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

multiple choice single answer


question what does cost approach involve?
correct answer firstly computing all relevant cost, then adding a desired profit to arrive at
the price
your answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price
multiple choice single answer
question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

select the blank


question the ________ can be described from 1950-51 to 1990-91
correct answer pre-reforms period
your answer pre-reforms period

select the blank


question the aim of import quota is________
correct answer to restrict the quantity of imports
your answer to restrict the quantity of imports

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what did merchant-
exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
your answer not able to penetrate markets on the basis of price & quality considerations

multiple choice single answer


question what is direct exporting?
correct answer the producer himself takes the responsibility for the marketing job &
makes direct sale to foreign customer
your answer the producer himself takes the responsibility for the marketing job & makes direct
sale to foreign customer

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice single answer


question the basic objective of globalization is :-
correct answer to concentrate on a few business functions
your answer to concentrate on a few business functions

true/false
question as compared with emc, export agents have greater freedom and authority.
correct answer true
your answer false

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
correct answer false
your answer false

true/false
question in international market, the existing of different legal systems makes the task of
businessmen more difficult.
correct answer true
your answer true

multiple choice multiple answer


question what is the meaning of research objective?
correct answer the research purpose , a precise statement of what information is needed
your answer the research purpose , a precise statement of what information is needed

multiple choice multiple answer


question what is the purpose of using exploratory study?
correct answer to provide information to identify the most promising markets , clarifying
concepts
your answer to provide information to identify the most promising markets , clarifying concepts

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question bargaining styles differ greatly across nations.
correct answer false
your answer true

multiple choice multiple answer


question what are the points to be taken into consideration in export agency agreement?
correct answer contracted territory , contracted products
your answer contracted territory , contracted products

select the blank


question in________, emphasis is put on local laws, custom and culture and great care is
taken to understand the local way of doing business
correct answer polycentric orientation
your answer polycentric orientation

select the blank


question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

select the blank


question while negotiating an agency agreement, the indian firm should be careful
on________.
correct answer contracted territory
your answer contracted territory

true/false
question the advantage of using an export agent is that the firm does not need to have an
export manager to handle all the documentation and shipping tasks.
correct answer true
your answer true

multiple choice multiple answer


question what are the factors affecting indirect channel choice?
correct answer the dispersed market , non-technical product
your answer the dispersed market , non-technical product

list of attempted questions and answers

select the blank


question certain people may have negative attitudes towards a certain country & it's products,
called ________ which affects demand.
correct answer social & cultural factor
your answer social & cultural factor

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". the largest importer
was ________.
correct answer united states
your answer united states

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer false

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer false

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

multiple choice single answer


question what can political factor do in market access?
correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers
your answer the politics of international relations can play a role in creating or eliminating tariff
barriers

select the blank


question payment of commission to overseas agents is allowed either by remitting the amount
or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer consumer products , non-technical product
your answer non-technical product , consumer products

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice single answer


question what is the meaning of "standing in the market" in indirect exporting?
correct answer to gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
your answer to gain credibility in the market if a known distributor can be persuaded to handle
the product by manufacturer

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item
multiple choice single answer
question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition
your answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

multiple choice single answer


question what does cost approach involve?
correct answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price
your answer firstly computing all relevant cost, then adding a desired profit to arrive at the price

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several markets
your answer multinational corporation through their own subsidiaries in several markets

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer domestic agents , opening a branch office , a subsidiary company

multiple choice single answer


question which of the following is contractual entry mode?
correct answer franchising
your answer franchising

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

select the blank


question ________ banks also have good deal of information on commercial agents in various
countries.
correct answer international merchant
your answer international merchant

multiple choice single answer


question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing operations
your answer the exporting company will have direct control over the marketing operations

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network

legal dimensions copyright copyright


licensing arrangement use of patent use of patent

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer technical product

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to
conduct sales in the us market through agents.
correct answer false
your answer false

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

multiple choice single answer


question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to another
firm
your answer the manufacturer gives up control over the marketing of it's products to another
firm

true/false
question major benefits of standardization includes less distribution cost of standardization.
correct answer false
your answer false

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

select the blank


question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs
your answer tariffs

select the blank


question how much of a product people can buy, and which products they choose to buy are
obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice single answer


question what does market approach focus on?
correct answer pricing from the viewpoint of the customer
your answer pricing from the viewpoint of the customer

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

certain people may have negative attitudes towards a certain country & it's products, called
which affects demand.
the movement of goods across national borders is a major part of an international marketing
strategy.

true

false

in which year did india became the world's 13th largest exporter?

a)

b)

c)

d)

1950

1953
1954

1993

literature search is also called .

what is the meaning of international sourcing?

a)

b)

c)

d)

manufacturing goods in firm's own country

manufacturing goods in foreign country

buying from suppliers outside the firm's country of manufacture

buying from suppliers in the firm's own country of manufacture

in strategy, home base is used for production of products for export

what is the motivation towards offshore sourcing?

a)

b)

c)

d)

establishing a presence in a foreign market


establishing a presence in a domestic market

decreasing the number of available sources

satisfying the domestic requirement

what is marketing research?

a)

b)

c)

d)

systematic gathering & recording of marketing data

processing & analyzing of information

systemic gathering, processing, analyzing & interpretation of the marketing data

putting a focus of product offer in customer's mind

1. uniform vs. differentiated pricing 1. lifestyle position of the product


2. uniform pricing strategy 2. product adaption
3. corporate headquarters 3. competition
4. differentiated pricing strategy 4. competitive position does not vary from
market to market
5. production overheads
6. role in making pricing decision

which are the two years marked the end of the most protected trade regime phase in india?

a)

b)

c)
d)

1988

1989

1990

1991

38. the scope of international marketing has been enlarged to cover activities like :-

a)

b)

c)

d)

joint venture

elimination of competitors

licensing

franchising

41. "selling, advertising and distribution" are included in export marketing.

true

false

if foreign retailers are used, the products in question are industrial products rather than
consumer products.

true

false
49. which of the following represents the foreign buyer?

a)

b)

c)

d)

resident buyer

purchasing agent

export broker

foreign distributors

51. what is the factor that is in favour of selling directly in foreign market?

a)

b)

c)

d)

distributors have highly qualifies technical people for conducting sales negotiation

a new exporter's name an unknown element which incurs less cost to make it known

exporting company has to give money to agent which is negotiable

the exporting company will have direct control over the marketing operations
53. what are the factors of joint-venture offshore manufacturing?

a)

b)

c)

d)

only technology/materials payment & product and/or parts

investment, capital, management, technology, materials, payment and/or parts, profit, fees

capital, management, materials, products and/or parts and /profit and/orfees only

payment & products and/or parts

1. business dimensions

1. use of patent

2. legal dimensions

2. copyright

3. licensing arrangement

3. channel network

4. indirect exporting

4. method of marketing

5. home-based merchant

6. packaging

56.
1. joint venture

1. setting own unit

2. contract manufacturing

2. technology transfer

3. foreign investment

3. economic development

4. ethnocentric

4. similar strategies

5. tie-up

6. different strategies

list of attempted questions and answers

select the blank


question certain people may have negative attitudes towards a certain country & it's products,
called ________ which affects demand.
correct answer social & cultural factor
your answer social & cultural factor

match the following


question correct answer your answer

company provides engineering & construction services and other additional services turnkey
construction contracts turnkey construction contracts

company undertakes the day to day management of enterprise in target country management
contracts management contracts

franchisee carries on a business under franchisor's trade name international franchising


international franchising

to get production to it's own specification from manufacturer contract manufacturer contract
manufacturer

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true
select the blank
question this question is based on the case study "chow flowers co. ltd.". the largest importer
was ________.
correct answer united states
your answer united states

true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
your answer false

true/false
question in executive summary, a description of the management problem, the possible
reasons for the problem, and the decision alternatives are studied.
correct answer false
your answer false

multiple choice multiple answer


question what are the necessary things for good questionnaire?
correct answer avoiding irrelevant information , making it easy
your answer avoiding irrelevant information , making it easy

multiple choice single answer


question what can political factor do in market access?
correct answer the politics of international relations can play a role in creating or eliminating
tariff barriers
your answer the politics of international relations can play a role in creating or eliminating tariff
barriers

select the blank


question payment of commission to overseas agents is allowed either by remitting the amount
or by ________
correct answer deducting it from the invoice value
your answer deducting it from the invoice value

multiple choice multiple answer


question how should the product for indirect exporting be?
correct answer consumer products , non-technical product
your answer non-technical product , consumer products

true/false
question in social & cultural factors, the researcher must consider the employment level &
distribution of income.
correct answer false
your answer false

multiple choice single answer


question what is the meaning of "standing in the market" in indirect exporting?
correct answer to gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
your answer to gain credibility in the market if a known distributor can be persuaded to handle
the product by manufacturer

multiple choice single answer


question in product planning for exports, depth signifies
correct answer variation of particular item
your answer variation of particular item

multiple choice single answer


question what are the reasons of entry in foreign market?
correct answer recession in the domestic market
your answer recession in the domestic market

multiple choice multiple answer


question what are the advantages of direct exporting?
correct answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition
your answer greater control over foreign marketing plan , quicker information feedbacks on
markets, competition

multiple choice single answer


question what does cost approach involve?
correct answer firstly computing all relevant cost, then adding a desired profit to arrive at the
price
your answer firstly computing all relevant cost, then adding a desired profit to arrive at the price

true/false
question in marginal cost pricing, fixed costs are recovered from the international market
correct answer false
your answer false

multiple choice single answer


question who does benefit the most by doing advertising in international market?
correct answer multinational corporation through their own subsidiaries in several markets
your answer multinational corporation through their own subsidiaries in several markets

multiple choice multiple answer


question what are the elements of research approach?
correct answer data collection method , sample selection procedure
your answer data collection method , sample selection procedure

true/false
question economic dimensions include communication, channel network
correct answer false
your answer false

multiple choice single answer


question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

true/false
question in geocentric orientation, companies view different regions as different markets.
correct answer false
your answer false

select the blank


question ________, advertising, sales promotion influence customer
correct answer publicity
your answer publicity
multiple choice multiple answer
question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer domestic agents , opening a branch office , a subsidiary company

multiple choice single answer


question which of the following is contractual entry mode?
correct answer franchising
your answer franchising

multiple choice multiple answer


question what are the necessary things of reliability & capability in selection of right supplier?
correct answer quality of product , price of the product
your answer quality of product , price of the product

select the blank


question ________ banks also have good deal of information on commercial agents in various
countries.
correct answer international merchant
your answer international merchant

multiple choice single answer


question what is the factor that is in favour of selling directly in foreign market?
correct answer the exporting company will have direct control over the marketing operations
your answer the exporting company will have direct control over the marketing operations

multiple choice multiple answer


question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight

multiple choice multiple answer


question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk had
adopted systematic & modern office practices and was positively inclined towards professional &
management styles.
correct answer true
your answer true

select the blank


question literature search is also called ________.
correct answer desk research
your answer desk research

match the following


question correct answer your answer

indirect exporting home-based merchant home-based merchant

business dimensions channel network channel network


legal dimensions copyright copyright

licensing arrangement use of patent use of patent

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

select the blank


question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing

select the blank


question in direct export channel, the product is ________.
correct answer technical product
your answer technical product

true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to
conduct sales in the us market through agents.
correct answer false
your answer false

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

multiple choice single answer


question which of the following is limitation of indirect method of exporting?
correct answer the manufacturer gives up control over the marketing of it's products to another
firm
your answer the manufacturer gives up control over the marketing of it's products to another
firm

true/false
question major benefits of standardization includes less distribution cost of standardization.
correct answer false
your answer false

multiple choice multiple answer


question which of the following are popular modes of entry in foreign market?
correct answer coproduction agreements , joint venture
your answer coproduction agreements , joint venture

select the blank


question ________ can affect the competitiveness of researcher's product against products
made within the market.
correct answer tariffs
your answer tariffs

select the blank


question how much of a product people can buy, and which products they choose to buy are
obviously influenced by ________.
correct answer their purchasing power
your answer their purchasing power

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice single answer


question what does market approach focus on?
correct answer pricing from the viewpoint of the customer
your answer pricing from the viewpoint of the customer

select the blank


question in case of ________ , the manufacturer retains control over marketing strategy,
particular pricing, positioning & advertising.
correct answer cooperative exporter
your answer cooperative exporter

multiple choice multiple answer


question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

list of attempted questions and answers

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental preferred to conduct sales
in the us market through ________

correct answer
an agent

your answer
an agent

multiple choice multiple answer

question
what is correct according to geocentric orientation?

correct answer
companies view the entire world as a single market , uniform inventory management & training

your answer
companies view the entire world as a single market , uniform inventory management & training
multiple choice multiple answer

question
what are the roles of price in the overall export marketing strategies?

correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , export enhancing , affecting profit

select the blank

question
in indirect export channel, the market is ________.

correct answer
dispersed

your answer
dispersed

multiple choice single answer

question
it is the transfer of industrial property rights from a licensor in one country to a licensee in a
second country, what is it called?

correct answer
international licensing

your answer
international licensing

match the following

question
correct answer
your answer

external factor
competitive profile
competitive profile

ethnocentric orientation
overseas operation conducted from home country
overseas operation conducted from home country

polycentric orientation
each market is unique
each market is unique

target market
marketing strategy
marketing strategy

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the problem in adapting ab
enterprises product in the market?

correct answer
novelty is lost due to ethnic character in ab enterprises

your answer
novelty is lost due to ethnic character in ab enterprises

true/false

question
"selling, advertising and distribution" are included in export marketing.

correct answer
false

your answer
true

multiple choice single answer


question
which international orientation says "plans for overseas markets are developed in home offices,
using policies & procedure identical to those employed in domestic marketing"?

correct answer
ethnocentric

your answer
ethnocentric

multiple choice multiple answer

question
what are included in sovereign political entities?

correct answer
custom duties , exchange control , local taxes

your answer
custom duties , exchange control , local taxes

multiple choice single answer

question
this question is based on the case study 'ab enterprises'. what is the marketing components the
product adaption had?

correct answer
reproduction of european antiques

your answer
reproduction of european antiques

true/false

question
major benefits of standardization includes less distribution cost of standardization.

correct answer
false

your answer
false
true/false

question
literature search is the quickest & cheapest way to collect information.

correct answer
true

your answer
true

multiple choice multiple answer

question
which of the following are indirect channels?

correct answer
emc , export broker

your answer
emc , export broker

multiple choice multiple answer

question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

true/false

question
in international marketing, cultural dimensions include customs, traditions

correct answer
true

your answer
true
multiple choice single answer

question
which of the following is contractual entry mode?

correct answer
franchising

your answer
franchising

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
policies or regulations regarding quality control & inspection vary considerably between nations.

correct answer
true

your answer
true
true/false

question
the advantage of using an export agent is that the firm does not need to have an export manager
to handle all the documentation and shipping tasks.

correct answer
true

your answer
true

match the following

question
correct answer
your answer

ethnocentric
similar strategies
similar strategies

joint venture
technology transfer
technology transfer

contract manufacturing
tie-up
tie-up

foreign investment
economic development
economic development

multiple choice multiple answer

question
this question is based on the case study "oriental silk pvt. ltd.". oriental was an active member of
some councils, which are those?
correct answer
apparel export promotion council , woolen export promotion council

your answer
apparel export promotion council , woolen export promotion council

multiple choice single answer

question
what are the domestic market constraints?

correct answer
scale economies

your answer
scale economies

multiple choice multiple answer

question
people enter export markets for a variety of reasons like :-

correct answer
recession in domestic market , higher profitability , utilization of export incentives

your answer
recession in domestic market , higher profitability , utilization of export incentives

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country

your answer
currency of the purchaser's country

multiple choice multiple answer

question
what are the special schemes of ecgc?

correct answer
packing credit guarantee , post-shipment credit guarantee

your answer
packing credit guarantee , post-shipment credit guarantee

select the blank

question
the basic advantage of having an agent in the export market is ________.

correct answer
he is knowledgeable of the marketing condition

your answer
he is knowledgeable of the marketing condition

multiple choice multiple answer

question
what are the necessary things of reliability & capability in selection of right supplier?

correct answer
quality of product , price of the product

your answer
quality of product , price of the product

true/false

question
if foreign retailers are used, the products in question are industrial products rather than consumer
products.

correct answer
false

your answer
false

select the blank

question
________ extends finance to exporters of capital & manufactured goods.

correct answer
export-import bank

your answer
export-import bank

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

multiple choice multiple answer


question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication

your answer
industrial site , transportation & communication

multiple choice single answer

question
which of the following is limitation of indirect method of exporting?

correct answer
the manufacturer gives up control over the marketing of it's products to another firm

your answer
the manufacturer gives up control over the marketing of it's products to another firm

multiple choice single answer

question
which of the following is considered for the comparison of international & domestic distribution
channel?

correct answer
environment

your answer
environment

multiple choice single answer

question
as per the wto report 2002, what was the position of india in the world?

correct answer
next to only china

your answer
next to only china

select the blank


question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture

multiple choice single answer

question
in product planning for exports, depth signifies

correct answer
variation of particular item

your answer
variation of particular item

select the blank

question
liberalization era, started in ________, brought a swift change in the economic & trade policy from
inward-oriented approach to market-oriented approach.

correct answer
1991

your answer
1991

multiple choice single answer

question
when did india emerge as a supplier of manufactured products to asia & africa?

correct answer
on the eve of first world war

your answer
on the eve of first world war
true/false

question
strategies suggested in the medium term export plan include product-market penetration strategy
for existing products, product-market, diversification for new products & new markets.

correct answer
true

your answer
true

multiple choice single answer

question
what decides in building-up cost/price for a product?

correct answer
internal taxes

your answer
internal taxes

true/false

question
joint ventures will prosper only if the partner trust each other and continuously support their
common endeavor

correct answer
true

your answer
true

multiple choice multiple answer

question
what are the internal sources of information?

correct answer
sales record , correspondence from salesmen

your answer
sales record , correspondence from salesmen
select the blank

question
________ is institutional source which provides market information.

correct answer
chamber of commerce

your answer
chamber of commerce

list of attempted questions and answers

multiple choice multiple answer


question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
multiple choice single answer
question what is the meaning of international sourcing?
correct answer buying from suppliers outside the firm's country of manufacture
match the following
question correct answer
indirect exporting home-based merchant
business dimensions channel network
legal dimensions copyright
licensing arrangement use of patent
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". oriental
silk private limited, is a ________ unit, was one of the leading indian manufacturers & exporters
of silk fabrics & made-ups
correct answer 100% export oriented
multiple choice multiple answer
question how does the product reach to the buyer?
correct answer distribution , transportation
multiple choice single answer
question in product planning for exports, depth signifies
correct answer variation of particular item
true/false
question strategies suggested in the medium term export plan include product-
market penetration strategy for existing products, product-market, diversification for new products
& new markets.
correct answer true
select the blank
question ________ is institutional source which provides market information.
correct answer chamber of commerce
multiple choice multiple answer
question what are the contents of a research proposal?
correct answer purpose & scope , research approach
select the blank
question product reach the buyer through________
correct answer distribution
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". in year
________, the production-cum-sales turnover of oriented silk was the highest
correct answer 1983
multiple choice multiple answer
question which are the two years marked the end of the most protected trade
regime phase in india?
correct answer 1990 , 1991
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental
entered the us market in 1970 with a moderate export of rs.20 million.
correct answer false
multiple choice single answer
question what is the advantage of direct exporting?
correct answer greater control over distribution
true/false
question in marginal cost pricing for export, competition in foreign markets
requires quotation of a lower price
correct answer true
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what is the
marketing components the product adaption had?
correct answer reproduction of european antiques
match the following
question correct answer
factors in firm's differential advantage selection, operation, motivation of distribution
channels
environmental factor culture
export merchants take title to the goods
export agents do not take title to goods
multiple choice single answer
question why should market researcher identify segments?
correct answer they can arrive at a more accurate estimate of its potential
consumption & sales
multiple choice single answer
question this question is based on the case study 'ab enterprises'. what did
merchant-exporter reckon in ab enterprises?
correct answer not able to penetrate markets on the basis of price & quality
considerations
multiple choice multiple answer
question what are the points to be taken into consideration in export agency
agreement?
correct answer contracted territory , contracted products
true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
multiple choice single answer
question when is economies of scale possible?
correct answer when manufacturing is in bulk quantity
multiple choice multiple answer
question this question is based on the case study "oriental silk pvt. ltd.". what were
the options mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
multiple choice single answer
question who is the substitute for export manager?
correct answer manufacturer's export agent
multiple choice single answer
question what is the motivation towards offshore sourcing?
correct answer establishing a presence in a foreign market
multiple choice multiple answer
question what is the meaning of unit value of the product?
correct answer high priced product , high sensitive product
select the blank
question in ________, the firm faces only one set of customers.
correct answer domestic marketing
select the blank
question this question is based on the case study "chow flowers co. ltd.". the
largest importer was ________.
correct answer united states
select the blank
question india's share in the total world exports in 1950 was around ________.
correct answer 0.02
select the blank
question the market approach focuses on pricing from the viewpoint of ________
correct answer the customer
multiple choice single answer
question how will you recover the fixed/overhead costs in marginal cost pricing?
correct answer can be recovered from domestic market
true/false
question the main advantage of indirect method of exporting is "the manufacturer
gives up control over the marketing of it's products to another firm which doesn't hamper the
success in future".
correct answer false
true/false
question a research proposal describes a plan for conducting & controlling
research project.
correct answer true
multiple choice multiple answer
question what are the advantages of having agents?
correct answer knowledgeable about the market , he can provide after sales
service
true/false
question exporting is the only avenue of entry into foreign market
correct answer false
select the blank
question certain people may have negative attitudes towards a certain country &
it's products, called ________ which affects demand.
correct answer social & cultural factor
true/false
question "selling, advertising and distribution" are included in export marketing.
correct answer false
multiple choice multiple answer
question what are the principle ways of quoting export prices?
correct answer free on board , cost insurance & freight
true/false
question under an international management contracts, a company undertakes
the day to day management of an independent enterprise in a foreign target country
correct answer true
true/false
question joint ventures will prosper only if the partner trust each other and
continuously support their common endeavor
correct answer true
multiple choice single answer
question what marketing technique is used to know international marketing need?
correct answer marketing information & research
multiple choice multiple answer
question what are the elements of research approach?
correct answer data collection method , sample selection procedure
select the blank
question when a company can tolerate a somewhat looser relationship with its
sources or when requirements are so predictable that control is less important, ________ is often
preferable.
correct answer purchasing or subcontracting
multiple choice multiple answer
question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
multiple choice multiple answer
question what are the criteria for selection of channels?
correct answer cost involved on the part of the firm for a particular channel , the
behavior of the competitors , possibilities of getting appropriate feedback about customers
multiple choice single answer
question when did india get strengthened & become one of the newly
industrialized economies in the east asian region?
correct answer when east india company came in india

list of attempted questions and answers

select the blank


question the basic advantage of having an agent in the export market is ________.
correct answer he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition

multiple choice multiple answer


question how does the customer know about the product & is influenced to buy it?
correct answer publicity , advertising , sales promotion
your answer publicity , advertising , sales promotion

multiple choice single answer


question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

multiple choice single answer


question why should a market researcher check a country's import tariffs when he is
investigating it as an export market?
correct answer it can affect the competitiveness of product against products made within the
market
your answer it can affect the competitiveness of product against products made within the
market

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what are the
distribution channels used for imports of silk products into usa market?
correct answer merchant intermediaries , departmental stores
your answer merchant intermediaries , departmental stores
true/false
question this question is based on the case study "oriental silk pvt. ltd.". oriental entered the us
market in 1970 with a moderate export of rs.20 million.
correct answer false
your answer false

match the following


question correct answer your answer

indirect exporting home-based merchant copyright

business dimensions channel network channel network

legal dimensions copyright use of patent

licensing arrangement use of patent home-based merchant

multiple choice single answer


question what is important to take pricing decision?
correct answer competition
your answer competition

select the blank


question in ________, the firm faces only one set of customers.
correct answer domestic marketing
your answer domestic marketing

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". oriental was an active
member of some councils, which are those?
correct answer apparel export promotion council , woolen export promotion council
your answer apparel export promotion council , woolen export promotion council

multiple choice single answer


question this question is based on the case study 'ab enterprises'. what is the problem in
adapting ab enterprises product in the market?
correct answer novelty is lost due to ethnic character in ab enterprises
your answer novelty is lost due to ethnic character in ab enterprises

multiple choice multiple answer


question what are the important infrastructure factors in evaluating production site?
correct answer industrial site , transportation & communication
your answer industrial site , transportation & communication

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". which are the two
years the imports of silk fabrics from japan by usa was almost same?
correct answer 1982 , 1983
your answer 1982 , 1983

select the blank


question ________dimensions include customs and practices
correct answer business
your answer business
multiple choice multiple answer
question what is the nature of direct export market?
correct answer concentrated , large potential sale
your answer concentrated , large potential sale

multiple choice single answer


question what does product-mix decision include?
correct answer packaging
your answer packaging

multiple choice multiple answer


question what are the internal sources of information?
correct answer sales record , correspondence from salesmen
your answer sales record , correspondence from salesmen

true/false
question this question is based on the case study "oriental silk pvt. ltd.". mr.patnaik felt that it
was high time that he appraises his agents' performance relating to the vast & expanding us
market.
correct answer true
your answer true

multiple choice multiple answer


question this question is based on the case study "oriental silk pvt. ltd.". what were the options
mr.patnaik had to operate in the us market?
correct answer opening a branch office , a subsidiary company
your answer opening a branch office , a subsidiary company

select the blank


question in indirect export channel, the market is ________.
correct answer dispersed
your answer dispersed

true/false
question strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer true
your answer true

multiple choice multiple answer


question why is packaging so important for product planning?
correct answer as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product

true/false
question if foreign retailers are used, the products in question are industrial products rather
than consumer products.
correct answer false
your answer true

multiple choice multiple answer


question how is the nature of international strategy?
correct answer depends on company's objectives , varies from country to country
your answer depends on company's objectives , varies from country to country
select the blank
question "make site booking" is a point of checklist of ________
correct answer before the fair
your answer before the fair

multiple choice single answer


question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research

multiple choice multiple answer


question what are the benefits of participation in trade fair?
correct answer to get to know about competition , to know about the extent of product adaption
your answer to get to know about competition , to know about the extent of product adaption

select the blank


question experience survey, which is also called as ________.
correct answer key informant survey
your answer key informant survey

multiple choice single answer


question what is a foreign agent?
correct answer independent middleman
your answer independent middleman

multiple choice single answer


question what does political environment include?
correct answer legal dimension
your answer legal dimension

match the following


question correct answer your answer

external factor competitive profile competitive profile

ethnocentric orientation overseas operation conducted from home country overseas operation
conducted from home country

polycentric orientation each market is unique each market is unique

target market marketing strategy marketing strategy

true/false
question in marginal cost pricing for export, competition in foreign markets requires quotation of
a lower price
correct answer true
your answer true

true/false
question policies or regulations regarding quality control & inspection vary considerably
between nations.
correct answer true
your answer true

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". oriental silk private
limited, is a ________ unit, was one of the leading indian manufacturers & exporters of silk
fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

select the blank


question this question is based on the case study "oriental silk pvt. ltd.". the bulk of the trade
was handled by ________
correct answer central buying organizations
your answer foreign agents

true/false
question if business is variable, the company will choose the purchasing or subcontracting
alternatives.
correct answer true
your answer true

multiple choice single answer


question what is the meaning of offshore purchasing?
correct answer relationship between independent buyer & seller for exchange of good for
money
your answer relationship between independent buyer & seller for exchange of good for money

select the blank


question many companies modify their products/promotion strategies to suit ________ of the
population of the different countries.
correct answer tastes & preferences
your answer tastes & preferences

true/false
question companies with smaller needs, an independent supplier will be less active.
correct answer false
your answer false

true/false
question catalogues contain a list of all competitors with product details.
correct answer false
your answer false

multiple choice multiple answer


question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training

true/false
question the area of change relates to product adaption requires upgradation of technology
and huge investment in brands.
correct answer true
your answer true

select the blank


question this question is based on the case study "chow flowers co. ltd.". ________ was
thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
correct answer canada
your answer canada

multiple choice single answer


question what are the similarities between domestic & international marketing?
correct answer satisfying consumers need
your answer satisfying consumers need

multiple choice single answer


question what is the need of marketing research for export-import trade?
correct answer to reduce the distance between an exporter & his customers in terms of
marketing
your answer to reduce the distance between an exporter & his customers in terms of marketing

multiple choice single answer


question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing

multiple choice single answer


question what is the principal functional division of ministry of commerce & industry?
correct answer export industries division
your answer export industries division

list of attempted questions and answers

multiple choice multiple answer

question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture
multiple choice multiple answer

question
what are the roles of price in the overall export marketing strategies?

correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , affecting profit

multiple choice single answer

question
why should market researcher identify segments?

correct answer
they can arrive at a more accurate estimate of its potential consumption & sales

your answer
they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice multiple answer

question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication

your answer
industrial site , transportation & communication
select the blank

question
________, advertising, sales promotion influence customer

correct answer
publicity

your answer
publicity

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period

select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of "standing in the market" in indirect exporting?

correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

multiple choice single answer

question
what is the meaning of offshore subcontracting?

correct answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

your answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

true/false

question
any technical matter of interest, statistical information should be a part of the back end of the
proposal called appendices.
correct answer
true

your answer
true

true/false

question
under an international management contracts, a company undertakes the day to day
management of an independent enterprise in a foreign target country

correct answer
true

your answer
false

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country

your answer
currency of the purchaser's country

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk private limited, is a
________ unit, was one of the leading indian manufacturers & exporters of silk fabrics & made-
ups

correct answer
100% export oriented

your answer
100% export oriented

select the blank


question
this question is based on the case study "oriental silk pvt. ltd.". by 1983, the company's sales
were of the order of ________ .

correct answer
rs.600 million

your answer
rs.600 million

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing

match the following

question
correct answer
your answer

indirect exporting
home-based merchant
home-based merchant
business dimensions
channel network
channel network

legal dimensions
copyright
copyright

licensing arrangement
use of patent
use of patent

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
joint venture , coproduction agreements

your answer
coproduction agreements , international licensing , joint venture

true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
false

multiple choice single answer

question
when did india get strengthened & become one of the newly industrialized economies in the east
asian region?
correct answer
when east india company came in india

your answer
when east india company came in india

multiple choice single answer

question
what are the similarities between domestic & international marketing?

correct answer
satisfying consumers need

your answer
satisfying consumers need

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he takes the title to the product , he can provide after sales
service

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
china , germany

true/false

question
fairs are more useful for consumer products as it requires technical demonstration.

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach

your answer
purpose & scope , research approach

multiple choice single answer

question
what is the need of marketing research for export-import trade?

correct answer
to reduce the distance between an exporter & his customers in terms of marketing

your answer
to reduce the distance between an exporter & his customers in terms of marketing

true/false

question
exporting is the only avenue of entry into foreign market

correct answer
false

your answer
false

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

multiple choice single answer

question
what are the reasons of entry in foreign market?

correct answer
recession in the domestic market

your answer
recession in the domestic market

multiple choice single answer

question
a number of developing countries hold out very good prospects for business in future because of

correct answer
increase in income

your answer
lack of competition

multiple choice multiple answer

question
what are the advantages of personal selling?

correct answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

your answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

select the blank

question
product reach the buyer through________

correct answer
distribution

your answer
advertising

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of offshore purchasing?

correct answer
relationship between independent buyer & seller for exchange of good for money

your answer
relationship between independent buyer & seller for exchange of good for money

true/false
question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price

correct answer
true

your answer
true

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". in year ________, the production-
cum-sales turnover of oriented silk was the highest

correct answer
1983

your answer
1983

match the following

question
correct answer
your answer

standardized products
suitable for manufacturing
suitable for manufacturing
offshore sourcing method
company capability & resources
import decision

main cost tradeoffs


cost of offshore sourcing
cost of offshore sourcing

labour intensive products


significant labour input
significant labour input

true/false

question
licensing does not involve foreign investment

correct answer
true

your answer
true

multiple choice multiple answer

question
how should the product for indirect exporting be?

correct answer
non-technical product , consumer products

your answer
non-technical product , consumer products

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which of the followings were
large exporters of artificial flowers?

correct answer
hong kong , taiwan

your answer
hong kong , taiwan

select the blank

question
________ can affect the competitiveness of researcher's product against products made within
the market.

correct answer
tariffs

your answer
tariffs

list of attempted questions and answers

multiple choice multiple answer

question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture
multiple choice multiple answer

question
what are the roles of price in the overall export marketing strategies?

correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , affecting profit

multiple choice single answer

question
why should market researcher identify segments?

correct answer
they can arrive at a more accurate estimate of its potential consumption & sales

your answer
they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice multiple answer

question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication

your answer
industrial site , transportation & communication
select the blank

question
________, advertising, sales promotion influence customer

correct answer
publicity

your answer
publicity

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period

select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true
multiple choice single answer

question
what is the meaning of "standing in the market" in indirect exporting?

correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

multiple choice single answer

question
what is the meaning of offshore subcontracting?

correct answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

your answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

true/false

question
any technical matter of interest, statistical information should be a part of the back end of the
proposal called appendices.

correct answer
true
your answer
true

true/false

question
under an international management contracts, a company undertakes the day to day
management of an independent enterprise in a foreign target country

correct answer
true

your answer
false

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country

your answer
currency of the purchaser's country

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk private limited, is a
________ unit, was one of the leading indian manufacturers & exporters of silk fabrics & made-
ups

correct answer
100% export oriented

your answer
100% export oriented

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". by 1983, the company's sales
were of the order of ________ .

correct answer
rs.600 million

your answer
rs.600 million

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing

match the following

question
correct answer
your answer

indirect exporting
home-based merchant
home-based merchant

business dimensions
channel network
channel network

legal dimensions
copyright
copyright

licensing arrangement
use of patent
use of patent

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
joint venture , coproduction agreements

your answer
coproduction agreements , international licensing , joint venture

true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
false

multiple choice single answer

question
when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

correct answer
when east india company came in india
your answer
when east india company came in india

multiple choice single answer

question
what are the similarities between domestic & international marketing?

correct answer
satisfying consumers need

your answer
satisfying consumers need

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he takes the title to the product , he can provide after sales
service

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
china , germany

true/false

question
fairs are more useful for consumer products as it requires technical demonstration.

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach

your answer
purpose & scope , research approach

multiple choice single answer

question
what is the need of marketing research for export-import trade?

correct answer
to reduce the distance between an exporter & his customers in terms of marketing

your answer
to reduce the distance between an exporter & his customers in terms of marketing

true/false

question
exporting is the only avenue of entry into foreign market

correct answer
false

your answer
false

multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

multiple choice single answer

question
what are the reasons of entry in foreign market?

correct answer
recession in the domestic market

your answer
recession in the domestic market

multiple choice single answer

question
a number of developing countries hold out very good prospects for business in future because of

correct answer
increase in income

your answer
lack of competition

multiple choice multiple answer

question
what are the advantages of personal selling?

correct answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

your answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

select the blank

question
product reach the buyer through________

correct answer
distribution

your answer
advertising

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of offshore purchasing?

correct answer
relationship between independent buyer & seller for exchange of good for money

your answer
relationship between independent buyer & seller for exchange of good for money

true/false

question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price
correct answer
true

your answer
true

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". in year ________, the production-
cum-sales turnover of oriented silk was the highest

correct answer
1983

your answer
1983

match the following

question
correct answer
your answer

standardized products
suitable for manufacturing
suitable for manufacturing

offshore sourcing method


company capability & resources
import decision
main cost tradeoffs
cost of offshore sourcing
cost of offshore sourcing

labour intensive products


significant labour input
significant labour input

true/false

question
licensing does not involve foreign investment

correct answer
true

your answer
true

multiple choice multiple answer

question
how should the product for indirect exporting be?

correct answer
non-technical product , consumer products

your answer
non-technical product , consumer products

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which of the followings were
large exporters of artificial flowers?

correct answer
hong kong , taiwan

your answer
hong kong , taiwan

select the blank

question
________ can affect the competitiveness of researcher's product against products made within
the market.

correct answer
tariffs

your answer
tariffs

list of attempted questions and answers

multiple choice multiple answer

question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture

multiple choice multiple answer

question
what are the roles of price in the overall export marketing strategies?
correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , affecting profit

multiple choice single answer

question
why should market researcher identify segments?

correct answer
they can arrive at a more accurate estimate of its potential consumption & sales

your answer
they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice multiple answer

question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication

your answer
industrial site , transportation & communication

select the blank

question
________, advertising, sales promotion influence customer
correct answer
publicity

your answer
publicity

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period

select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of "standing in the market" in indirect exporting?

correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

multiple choice single answer

question
what is the meaning of offshore subcontracting?

correct answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

your answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

true/false

question
any technical matter of interest, statistical information should be a part of the back end of the
proposal called appendices.

correct answer
true

your answer
true
true/false

question
under an international management contracts, a company undertakes the day to day
management of an independent enterprise in a foreign target country

correct answer
true

your answer
false

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country

your answer
currency of the purchaser's country

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk private limited, is a
________ unit, was one of the leading indian manufacturers & exporters of silk fabrics & made-
ups

correct answer
100% export oriented

your answer
100% export oriented

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". by 1983, the company's sales
were of the order of ________ .

correct answer
rs.600 million
your answer
rs.600 million

multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing

match the following

question
correct answer
your answer

indirect exporting
home-based merchant
home-based merchant

business dimensions
channel network
channel network

legal dimensions
copyright
copyright

licensing arrangement
use of patent
use of patent

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
joint venture , coproduction agreements

your answer
coproduction agreements , international licensing , joint venture

true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
false

multiple choice single answer

question
when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

correct answer
when east india company came in india

your answer
when east india company came in india
multiple choice single answer

question
what are the similarities between domestic & international marketing?

correct answer
satisfying consumers need

your answer
satisfying consumers need

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he takes the title to the product , he can provide after sales
service

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
china , germany
true/false

question
fairs are more useful for consumer products as it requires technical demonstration.

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach

your answer
purpose & scope , research approach

multiple choice single answer

question
what is the need of marketing research for export-import trade?

correct answer
to reduce the distance between an exporter & his customers in terms of marketing

your answer
to reduce the distance between an exporter & his customers in terms of marketing

true/false

question
exporting is the only avenue of entry into foreign market

correct answer
false

your answer
false
multiple choice multiple answer

question
which of the following are domestic channels?

correct answer
export houses , export merchant

your answer
export houses , export merchant

multiple choice single answer

question
what are the reasons of entry in foreign market?

correct answer
recession in the domestic market

your answer
recession in the domestic market

multiple choice single answer

question
a number of developing countries hold out very good prospects for business in future because of

correct answer
increase in income

your answer
lack of competition

multiple choice multiple answer

question
what are the advantages of personal selling?

correct answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously

your answer
to provide technical information to the buyers , to know the buyer's reaction instantaneously
select the blank

question
product reach the buyer through________

correct answer
distribution

your answer
advertising

true/false

question
adding additional products to the overseas even if the company does not carry those products
domestically - is an alternative for product development

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of offshore purchasing?

correct answer
relationship between independent buyer & seller for exchange of good for money

your answer
relationship between independent buyer & seller for exchange of good for money

true/false

question
in marginal cost pricing for export, competition in foreign markets requires quotation of a lower
price

correct answer
true

your answer
true

true/false

question
the research purpose motivates the development of research objectives.

correct answer
true

your answer
true

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". in year ________, the production-
cum-sales turnover of oriented silk was the highest

correct answer
1983

your answer
1983

match the following

question
correct answer
your answer

standardized products
suitable for manufacturing
suitable for manufacturing

offshore sourcing method


company capability & resources
import decision

main cost tradeoffs


cost of offshore sourcing
cost of offshore sourcing

labour intensive products


significant labour input
significant labour input

true/false

question
licensing does not involve foreign investment

correct answer
true

your answer
true

multiple choice multiple answer

question
how should the product for indirect exporting be?

correct answer
non-technical product , consumer products

your answer
non-technical product , consumer products

multiple choice multiple answer

question
this question is based on the case study "chow flowers co. ltd.". which of the followings were
large exporters of artificial flowers?

correct answer
hong kong , taiwan

your answer
hong kong , taiwan
select the blank

question
________ can affect the competitiveness of researcher's product against products made within
the market.

correct answer
tariffs

your answer
tariffs

list of attempted questions and answers

multiple choice multiple answer

question
what are the benefits of participation in trade fair?

correct answer
to get to know about competition , to know about the extent of product adaption

your answer
to get to know about competition , to know about the extent of product adaption

select the blank

question
________ occurs when an international company invest in a business enterprise in a target
country together with a local partner firm

correct answer
joint venture

your answer
joint venture

multiple choice multiple answer

question
what are the roles of price in the overall export marketing strategies?

correct answer
creating competitive market , export enhancing , affecting profit

your answer
creating competitive market , affecting profit

multiple choice single answer

question
why should market researcher identify segments?

correct answer
they can arrive at a more accurate estimate of its potential consumption & sales

your answer
they can arrive at a more accurate estimate of its potential consumption & sales

multiple choice single answer

question
this question is based on the case study, 'ab enterprises'. what was one of the arguments that
favored a product development programme?

correct answer
new & improved products arouse interest of the importers

your answer
new & improved products arouse interest of the importers

multiple choice multiple answer

question
what are the important infrastructure factors in evaluating production site?

correct answer
industrial site , transportation & communication

your answer
industrial site , transportation & communication

select the blank

question
________, advertising, sales promotion influence customer

correct answer
publicity
your answer
publicity

select the blank

question
the ________ can be described from 1950-51 to 1990-91

correct answer
pre-reforms period

your answer
pre-reforms period

select the blank

question
experience survey, which is also called as ________.

correct answer
key informant survey

your answer
key informant survey

true/false

question
as regards imports into india, germany is among the top ten suppliers accounting for over 60% of
total imports.

correct answer
true

your answer
true

multiple choice single answer

question
what is the meaning of "standing in the market" in indirect exporting?

correct answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

your answer
to gain credibility in the market if a known distributor can be persuaded to handle the product by
manufacturer

multiple choice single answer

question
what is the avenue of entry into foreign markets?

correct answer
contract manufacturing

your answer
contract manufacturing

multiple choice single answer

question
what is the meaning of offshore subcontracting?

correct answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

your answer
technology & materials payment is given by buyer to foreign sources & products are accepted
from him

true/false

question
any technical matter of interest, statistical information should be a part of the back end of the
proposal called appendices.

correct answer
true

your answer
true

true/false
question
under an international management contracts, a company undertakes the day to day
management of an independent enterprise in a foreign target country

correct answer
true

your answer
false

select the blank

question
in export pricing, ________ used for billing

correct answer
currency of the purchaser's country

your answer
currency of the purchaser's country

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". oriental silk private limited, is a
________ unit, was one of the leading indian manufacturers & exporters of silk fabrics & made-
ups

correct answer
100% export oriented

your answer
100% export oriented

select the blank

question
this question is based on the case study "oriental silk pvt. ltd.". by 1983, the company's sales
were of the order of ________ .

correct answer
rs.600 million

your answer
rs.600 million
multiple choice single answer

question
which of the following is not included in foreign environment?

correct answer
local dimension

your answer
local dimension

multiple choice single answer

question
this question is based on the case study "chow flowers co. ltd.". what was the main line of activity
in chow flowers company limited?

correct answer
artificial flowers manufacturing

your answer
artificial flowers manufacturing

match the following

question
correct answer
your answer

indirect exporting
home-based merchant
home-based merchant

business dimensions
channel network
channel network

legal dimensions
copyright
copyright
licensing arrangement
use of patent
use of patent

multiple choice multiple answer

question
which of the following are popular modes of entry in foreign market?

correct answer
joint venture , coproduction agreements

your answer
coproduction agreements , international licensing , joint venture

true/false

question
in geocentric orientation, companies view different regions as different markets.

correct answer
false

your answer
false

multiple choice single answer

question
when did india get strengthened & become one of the newly industrialized economies in the east
asian region?

correct answer
when east india company came in india

your answer
when east india company came in india

multiple choice single answer

question
what are the similarities between domestic & international marketing?

correct answer
satisfying consumers need

your answer
satisfying consumers need

select the blank

question
________ banks also have good deal of information on commercial agents in various countries.

correct answer
international merchant

your answer
international merchant

multiple choice multiple answer

question
what are the advantages of having agents?

correct answer
knowledgeable about the market , he can provide after sales service

your answer
knowledgeable about the market , he takes the title to the product , he can provide after sales
service

multiple choice multiple answer

question
which of the following are among the top ten suppliers together accounting for over 60% of total
imports?

correct answer
china , germany

your answer
china , germany

true/false
question
fairs are more useful for consumer products as it requires technical demonstration.

correct answer
false

your answer
false

multiple choice multiple answer

question
what are the contents of a research proposal?

correct answer
purpose & scope , research approach

your answer
purpose & scope , research approach

multiple choice single answer