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Kazakhstan Institute of Management, Economic and Strategic Research

GROUP ASSIGNMENT Course: MG3206 Leadership & Motivation Instructor: Alma Alpeisova FALL 2009 “Employee Motivation in Kazakhstan” Group # 3 Kaikina Yekaterina Nugumanova Zarina Sapiyeva Benazir Zikrina Zarina Bazhanova Baiana Kobeshev Dauren Konyukhov Dmitriy

Employee Motivation in Kazakhstan Almaty 2009 2 .

Alma Hotel 3. Kazzhol Hotel c. Research 6. Goal-setting theory 4. Kazakhstan Hotel b. Introduction 2. Recommendations 7. Hypothesis 5. Organizations’ background a. Conclusion 3 .Employee Motivation in Kazakhstan Table of Contents 1.

environment. quality. and service. manage their own development and help others with theirs. The more you are able to provide what they want. and service. Different organizations use different methods for employee appreciation but ones of the most popular methods that are proven in practice. build self-esteem and capability." (An Honest Day's Work (1988)) Motivation is an actual issue for all corporation and just individuals. often chaotic. more staff than ever before are working part time or on limited-term contracts. commercial success depends on employees using their full talents. gain a positive perspective. Moreover. Motivation helps people: • • • • • achieve goals. namely: productivity. "The heart of motivation is to give people what they really want most from work. Twyla Dell writes of motivating employees. A positive motivation philosophy and practice should improve productivity. Yet in spite of the myriad of available theories and practices. In part this is because individuals are motivated by different things and in different ways. the more you should expect what you really want. these are times when delivering and the flattening of hierarchies can create insecurity and lower staff morale. In addition. quality. create the power to change.Employee Motivation in Kazakhstan Introduction In today's turbulent. 4 . managers often view motivation as something of a mystery. and these employees are often especially hard to motivate.

which was opened in 1977. coziness and home coziness. The doors are always open for the guests who appreciate the level of our services. 5 . now is located in the center of Almaty close with administrative and shopping centers. the copier.a sauna a fax. then the best choice for you is the hotel “Kazakhstan”. has the sanction OVIR on registration of foreign citizens and citizens of the CIS. For more than quarter of the century the hotel has been welcoming guests and had the well-known reputation and been respected by Almaty people and guests of the city. In hotel «Kazzhol» is available: cafeteria. to provide full comfort and good service Hotel guarantee to clients safety of residing. Payment for services of hotel is made in tenge. In 2002 hotel «Kazzhol»has received international prize Century International Quality Era Award for high quality of service. The uniform checkout time 12. Calculation for residing can be made by transfer. cash. hairdresser's. the Internet. The hotel is located in the administrative and cultural center of the city that makes staying in the hotel the most comfortable and convenient. The personnel of hotel is ready to incur all cares on the organization of your stay in Almaty. In the hotel complex you will find perfect service. Thanks to convenient location and perfect service you will find yourself in the center of business and cultural life of the city life and the country. the fullest comfort and coziness. the breakfast enters into cost of residing. credit cards.00 is established.Employee Motivation in Kazakhstan Companies’ Background Hotel Kazakhstan If you are one who likes comfort and elegance. Hotel “Kazakhstan” offers cozy conference-halls for various events equipped as business-center for different tasks. In total in 20 minutes from the International airport. Hotel Kazzhol Three-stars hotel «Kazzhol» was opened in 2005. laundry. including the VAT. and bears the responsibility for the order.

In hotel there are numbers: lux. the way to Medeo. the cable-way to Kok-Tobe. mini-bar. The hotel’s name “Alma” in Kazakh means “Apple”. Now is situated in the center of Almaty city and has 20 different class rooms providing comfort to its guests. sportsmen and business people. The hotel is very convenient place of residence for tourists. satellite TV and 24-hours service. a junior suite. the Republic’s Palace.Employee Motivation in Kazakhstan Hotel Alma Hotel “Alma” opened its doors in 2007. The hotel is located near Dostyk avenue (corner of Abai avenue). single and double 6 . direct telephone. the symbol of Almaty. All rooms are equipped with necessary facilities such as air conditioner.

However there is one theory on which we put attention and it is Theory of Goal Setting by Edwin Locke and Gary Latham. It defines how human beings act or behave due to a specific purpose. This means that if you say "I’ll consider that" or "I'll do my best" to do "this or that" your success rate won't be as high as if you say something like "I’ll improve my level of studies by going into additional courses” or "I'll burn off 5 kilos of fat by My Birthday". Goal setting theory was pioneered and established by Dr Edwin Locke in the late 1960s. His research has shown that the difficulty of the goal and how clear it is will affect how hard people will work towards that goal. people have needs so they set objectives and goals for themselves in order to meet those needs. The idea is that you become invested in reaching the goal. There can be various skills involved when trying to achieve a number of goals in which the outcomes also differ. Basically. Goal setting theory is widely recognized as one of the best motivational theories in self help. strengthening your motivation to achieve it. defining goals is important in that goal setting provides a clear vision of what you ultimately want to accomplish. and personal growth.Employee Motivation in Kazakhstan Literature Review Goal-Setting Theory Many theories exists which offer several views on problem of motivation. precise. Setting goals is a powerful way of motivating yourself or a group of people you are working with. Here in the idea of goal setting theory we consider the SMART goals which mean that they should be: • • • • • Specific Measurable Attainable Relevant Time bound 7 . and challenging goals produce better results than vague and easy goals. Whether as part of a business planning process or in your day to day life. Clear. personal development.

3. 8 . Commitment. 5. Locke and his colleague Dr Gary Latham published a joint work." The book outlines the five principles of goal setting which must be evaluated in order to fully motivate a person to achieve: 1. Challenge. "A Theory of Goal Setting and Task Performance. 2. Clarity. 4.Employee Motivation in Kazakhstan Furthermore in 1990. Feedback. Task complexity.

Everybody knows that a vague goal has very little motivational value on employees. However. I’ll do better on my next test”. difficult and challenging goal the higher is the motivation to reach it. People enjoy achievements therefore they will be more willing to accomplish the goal if it requires some part of challenge. because they are likely to be demotivating. Every semester when we have some problems with lessons or if to say it more precisely with exams. Otherwise the decision must not be affected by the information that could be not suitable or can negatively influence on the decision of proper goal. we just say: “Oh. or are trying to get the wrong decision for you.Employee Motivation in Kazakhstan Hypothesis Now we want to emphasize on this factor and consider it as hypothesis. That is reasoned by that not all of your “advisors” are getting the same point of view. get the clear vision of the aimed target and organize the working process by the clear distinction of the strategy and tools to use in order to achieve it. Setting the goal is the tool in order to get self motivated. The decision of the targeting got to be based on the opinion and experience of the proper people (not your teenage brother). you should not set too complicated or difficult goals. You can structure your game plan much more easily with a specific goal in mind. 9 . Setting the goal is a very good tool in order to get motivated and see what actions to implement. The same situation is here. Supporting ideas: The more clear. In order for goals to be well set for you personally it must be based on the all available information. Use specific and measurable standards. So the decision must be clearly viewed and made very carefully. who can give proper advices and share the proper information concerning the goal you want to set. but the decision itself must be self assured. but really very good solution is to say that “I’ll score 80% or higher on next exam”.

Age is the factor that is important because of the experience that is accumulated and by the temperament that is affecting the proper decision. Women are humanitarian and men are rational.Employee Motivation in Kazakhstan There are several human factors that can affect the decision and the achieving process itself. Therefore the decisions are made differently. Gender and age are the most integrate. Men and women are different in their decisions and the way they achieve the goals. That is reasoned by the brain structure. 10 .

3%. We categorized all questioners by gender and age of employees. 71. clear and difficult of female goals. And results show that among male respondents percentage of specific and clear goals is high.4%. all of them on the topic of Goal Setting Theory.4% of their goals but they are less specify and clear them. And results show that young people under 30 years are specifying their goals more than able to reach them 71.5% is degree of goal achievement among female employees in “KazZhol”. 70%. Moreover. clear and difficult. Survey consists of seven questions that had to be filled out using a scale from one to seven (1 – minimum. In our calculations.4%. open-ended questions gave us an idea about what characteristics 11 .6% specific. 63. but it is less than their assumption about goal achievements. According to these results we can see that employees of “KazZhol” hotel less specify their goals. Weighted average results of questioners from “KazZhol” hotel suggest that goals of its employees are 66. 58. physiology and sports. We can assume that it is because young people are very ambitious.5%.4% versus 58. and three open-ended questions. For the questioner three local hotels had been chosen: Kazakhstan. We created a questioner according to the major assumptions of Goal Setting Theory. However they enjoy the quality of their work and achieved goals. specific and realistic goal so the higher is someone’s performance. However employees after 30 years are able to achieve 71. Abilities of reaching these goals are 71. Alma and KazZhol. Therefore. the fifth and the sixth questions (job-performance). 7 – maximum). Among females this tendency is dissimilar 68. we took a weighted average sum of first three questions (Goalsetting) and compared them with weighted average score of answers for the fourth.5% is degree of specific.Employee Motivation in Kazakhstan Analysis of questioners (Goal-setting theory) Locke’s Goal – setting theory is a very powerful tool for motivating people. Also we divided results of employees by age between “under 30 years old” and “after 30 years old” employees. According to the Goal Setting Theory. there is a strong relationship between how difficult. one question that had to be filled out by ‘yes’ or ‘no’ answers. the higher are these three factors the higher is the success of reaching someone’s goals. It is well recognized in different fields like business. In order to approve or disapprove this concept we conducted a survey among ten managers of the hotels and thirty employees.

its weighted average results of questionnaires show that goals of its employees are 65% specific. And again we can certain that more young employees are more ambitious and not so successful in achieving goals as in setting them. While results among women employees are 73% for setting goals. 50% of participants from Kazakhstan hotel suppose that purposefulness is the main trait in achieving goals. And abilities of achieving these goals are 73%. Males respond as 65% and 72%. Weighted average results of questionnaires from “Kazakhstan” hotel suggest that goals of its employees are 75% specific. 12 . and 77% for achieving them. however uncertainty is one of the distracting traits that some people poses and which does not help in achieving goals. KazZhol employees say that persistence. purposefulness and determination are the most useful traits for reaching their goals. It means that employees of “Alma” hotel like employees of “KazZhol” less successful in specifying their goals. “after 30 years old” employees: 67% and 76%. Purposefulness and persistence are among helpful traits in reaching goals and laziness and irresistibility are among disturbing traits for participants from Alma hotel. However.Employee Motivation in Kazakhstan help employees in reaching their goals. clear and difficult. We can assume that employees of “Kazakhstan” hotel are motivated by setting their own goals. It is comparably new hotel and therefore its results are very surprising. therefore the Goal Setting Theory is approved in this case and can be used in order to increase overall result even further. It means that despite the age and gender of “Alma” workers they are more specific in achieving goals than in understanding their clearness and difficultness. Secondly. However employees categorized by age shows the similar tendency as “KazZhol” hotel employees: “under 30 years old” employees 70% versus 64% and “after 30 years old” employees 83% and 96%. However they enjoy the quality of their work and achieved goals. Such qualities as uncertainty and laziness disturb their ability to achieve goals. “under 30 years old” employees: 67% and 73%. First of all. Third hotel where we conducted research is “Alma” hotel. Men in “Kazakhstan” hotel are equally successful in setting and achieving goals their questionnaire results is 71% for both. abilities of reaching these goals are only 70%. females 67% and 76%. if we look at results by gender and age we can be surprised because they are almost identical for all criteria.

That might related to a good self-motivation or carefulness with stating more challenging objectives. That might be closely related to there small work experiences and lack of knowledge about their own abilities.Employee Motivation in Kazakhstan Looking in overall perspective we can assume that Goal Setting Theory is absolutely justified and supported by our survey results. The biggest differences in percentage are both male and female in Alma hotel. Comparing analysis by age categories we see that those employees under 30 years old have most problems with reaching goals that they have stated for themselves. they are reaching goals much easier. If we look at gender analysis of all 3 hotels we can suggest that the most effective at using Goal Setting Theory are males at Kazakhstan hotel. We suppose these results are connected to the short history of this hotel compared for example to Kazakhstan. On the contrary participants over 30 years old have problems with stating enough difficult and clear goals. the highest difference is about 12%. because they have 0% difference between stating their goals and achieving them at the same level. 13 . and the highest difference is 13%.

you will not be able to dedicate enough energy to each. their education . The result may be failure to achieve some . If you limit the number of goals and are specific in defining them. If you don't know what success looks like. it is more of a task or action step to complete rather than a goal. Just as you separate work time from personal time. you must first define your significant goal or goals. Select one to three important goals on which you intend to focus. The maximum number of goals should be 6-8 divided between personal and professional. you won't know when you have arrived! Your defined goals should make you stretch to achieve them. their social status. If the outcome is easily within your reach. However. 14 . The goals should inspire you to make an improvement or attain something that seems out of your reach. "Those who fail to plan .or any . The more often you experience success.Employee Motivation in Kazakhstan Recommendations Here’s how you can put the goal setting theory to work for you right now. you will be more successful.of them. • All of your goals should focus on what you want to achieve. If you have too many goals. Does not matter their age.plan to fail"? If you do not have absolute confidence in the direction you are going. this allows you to maintain your focus. how can you know you are going in the right direction? Everyone has to have a goal for their lives. They are • • • right! It does take organization and it does take work to have plans and goals for your future! Have you ever heard that phrase. It is also helpful to separate personal goals from professional goals. Now some people may think this is too organized and takes too much work. the more committed you will become to achieving success in every area of your life. When establishing your intentions to accomplish a specific objective. Again. there is a risk of overcommitting if you have too many goals that demand your attention at any one time. The goals you define should create a desire to go beyond your everyday routine. it is important to have goals for each area of your life.get a plan.

These facts are approving our assumptions. we figured out that age is one of the criteria that actually affect the way people achieve their goals. as it quickly identifies the specific steps required to attain whatever it is you want. Be a pit bull with this thing! We want you to be able to look back on your year and be proud of all you have accomplished! Conclusion So. What are your action plans? Research what it would take to accomplish this goal and get moving! • Would like to do plan . we’re able to persist with the list of tasks and are compelled to develop strategies in order to reach our objective.something tangible. Now that you have your plans written down and you researched what it will take to accomplish your goals . That’s why it’s important to set goals. goals are able to motivate and spur you to meet your ambitions because it helps you focus your efforts on that objective.To reach any goals there are a series of "Must do" steps that must be completed.Employee Motivation in Kazakhstan The first step is to write down what you want to accomplish.Change your thought process. Find resources that can help you. Do not let anyone or anything stop you. Habakkuk 2:2 states "Write the vision and make it plain. Although there may be times where you need to adjust the plan or start in a new direction . 15 .go for it.. both men and women are setting and achieving goals almost the same ways and achieve the similar aims. because the more experienced the employer is (over 30 years old) the more accurate the decisions are also the aged person can make more calm actions in order to achieve the target. Don't say you cannot do it but ask yourself how you can do it. Most goals and plans fall into two categories: • Must do plan . According to our results." You cannot just think about your goals. Put those thoughts on paper so they can manifest into something real . Get a journal or diary and do it today.. Gender factor is not approved by the research. By setting goals.do not give up.

11/9/2009. A theory of goal setting and task performance. Motivation Theories.Employee Motivation in Kazakhstan References: 1. Englewood Cliffs. NJ: Prentice Hall. (1990). assessed from http://changingminds.wikipedia.htm 3.org/explanations/theories/goals. 11/9/2009. G. and Latham. Locke.. E. Motivation. 2. A.org/wiki/Motivation 16 . assessed from http://en. P.

Z Ka \m tan hs m ol\ f ol\ 17 .Employee Motivation in Kazakhstan Appendix Figure #1 Analysis by Age 100% 80% 60% 40% 20% 0% 96% 73% 67% 76% 67% 83% 70% 64% 71% 59% 71% 63% Goal-setting Jobperformance 30 a \< Alm 30 a \> Alm k za Ka k za Ka h z-Z Ka z Ka -Zh 0 \<3 tan hs 0 \>3 tan hs 0 <3 ol\ 0 >3 ol\ Figure #2 Analysis by Gender 80% 70% 60% 50% 40% 30% 20% 10% 0% 72% 65% 76% 67% 71% 71% 77% 73% 71% 70% 66% 59% Goal-setting Job performance a \m Alm a \f Alm z Ka ak ak Kz ta hs n\f h z-Z Ka h z.

Employee Motivation in Kazakhstan Questionnaire Age Sex Company______________ Name_________________ Position_______________ A survey on the effects of Goal Setting on Job Satisfaction 1. how would you rate your job performance? 1234567 7. how would a supervisor rate your performance? 1234567 Answer these questions: 1. What personal characteristics help you to achieve your goals? 2. Overall. What personal characteristics disturb you while achieving your goals? 3. Whom do you rely on when setting and achieving your goals? 18 . To what extent do you set your own goals? 1234567 5. How difficult are your goals to achieve? 1234567 4. To what extent. do you meet your goals? 1234567 6. How specific are your goals? 1234567 2. on average. How clear are your goals? 1234567 3. Overall.