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Millions of Consumers are Talking – Are You Listening?

19 October , 2011

Justin St. Pierre
Associate Director of Product Leadership

Copyright 2011 NM Incite. Confidential and proprietary.

How large is the opportunity?

35% or 13M Filipinos use the Internet in the last 12
months* 82% Regularly use Social Networking Sites**
Among Past Month Internet Users**

80% use 25% use 8% use
* Source: Nielsen Media Index Q2 2011 ** Yahoo!-Nielsen Net Index 2011
Copyright 2011 NM Incite. Confidential and proprietary.

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Mission: Help our clients win in social media by weaving social intelligence into the fabric of their businesses.

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Copyright 2011 NM Incite. Confidential and proprietary.

Global Footprint

Kuwait Poland UK Germany Italy France Spain

Qatar

Canada USA

China Egypt India

Mexico Saudi Arabia United Arab Emirates Bahrain Oman

Japan Korea Philippines Vietnam Thailand Indonesia Malaysia Singapore

NM Incite covers 31 markets across 15 languages

Brazil Argentina

South Africa

Australia New Zealand

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Copyright 2011 NM Incite. Confidential and proprietary.

Social media is the fastest growing media in history – today over 3 in 5 internet users engage in social media…
Social Media Use1 % All Internet Users Facebook Growth Monthly Minutes Spent on Site Worldwide (Millions)

80,000
+110% 60,000 40,000 20,000 2004 2011

Users average 55 minutes on Facebook every day

2008

2010

Note: 1) Based on response to the question: Ever used online social or professional networking sites like Friendster or LinkedIn? (n=1,756) SOURCE: Pew Internet & American Life Project; NetView & @Plan Data; Nielsen Q1 2010 Consumer Confidence Survey; NM Incite, 2010 State of Social Media Copyright 2011 NM Incite. Confidential and proprietary.

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…largely driven by real world connections and the desire to view and contribute to reviews of products and services

SOURCE: NM Incite –The State of Social Media Survey, 2011
Copyright 2011 NM Incite. Confidential and proprietary.

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This matters to consumer brands because exposure to buzz drives purchase intent

Word-of-mouth is the primary factor behind 20- 50% of all purchasing decisions

SOURCE: NM Incite proprietary research; McKinsey
Copyright 2011 NM Incite. Confidential and proprietary.

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The reach of social media magnifies its impact

SOURCE: NM Incite
Copyright 2011 NM Incite. Confidential and proprietary.

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Businesses are learning about the perils and promise of social media…

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Copyright 2011 NM Incite. Confidential and proprietary.

…and recognizing that there is a great opportunity to take social across the enterprise

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Copyright 2011 NM Incite. Confidential and proprietary.

Social media provides unique insights…

SOURCE: NM Incite
Copyright 2011 NM Incite. Confidential and proprietary.

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…and can drive loyalty, advocacy and sales

Note:1) Self‐reported annual spend (n=4,000) SOURCES: NM Incite; Syncapse; Facebook
Copyright 2011 NM Incite. Confidential and proprietary.

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Executives are asking …
Big opportunity

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Is there a 50-100M opportunity for us in Social?

Rational, holistic view

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We have a million things going on in Social. How does it all fit? Are we doing the right things? Are we doing things the right way?

Fit with paid media

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How does ROI on Social compare with traditional/paid media? Does Social actually drive sales? What are the metrics we should care about at the senior level?

“Listen” vs. “engage”

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Where should we engage and where should we just listen? Who should be allowed to engage? How do we empower them? How do we prevent a free-for-all? We hear some companies shifted large budget from traditional to social and lost market share. How do we avoid that?
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Avoid costly mistakes

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Copyright 2011 NM Incite. Confidential and proprietary.

Gain competitive advantage through social media intelligence

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Copyright 2011 NM Incite. Confidential and proprietary.

Parting Questions

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Copyright 2011 NM Incite. Confidential and proprietary.