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30th April 2011
PAAN and ROSE. because marketing deals with the familiar. And a lot more for you. it‘s too hot right now and we need something to refresh ourselves. Launch pad which will keep you updated with new products coming into the market. Along with it. 15/for a 60ml kulfi stick bar. Varsha manher. and that has accelerated. . send it to us. sitings. This issue of Market zapper tries to catch hold of the most awaited Relationship marketing concept. ―Paan Kulfi‖ and ―Rose Kulfi‖ priced at Rs. global advertising/marketing/commerce reviews and snippets. I N S I S OTRY D E Launch pad Cover story Industry and marketing Ad dissection Students corner Industry Interface Top of the top Promotion review The legend in the making Brainstorming Facts. Marketing is the death of invention. This edition of Market Zapper brings you in touch with the hard core marketing with our section ―Industry Interface‖. we try to put forward how Marketing is connected to industries. yummy and cooooooooooool. Ad dissection is a unique part wherein we analyze an advertisement. Nicolas Roeg Special points of interest: FMCG Sector Product placement in movies Logos change over the time Top of the top Check your marketing knowledge Marketing Facts Ankita’s pick Hi guys. We are very grateful to launch the first edition of ―Market zapper‖. opinions and anything else relevant to our space.Have an opinion? Have news we should all know about? Great! Get famous.P a g e 2 N e w s l et t e r T it l e E D I T O R ’ S N O T E ties and event in the marketing arena. Editor Brainy Quotes Any change in form produces a fear of change. Try out MOTHER DAIRY newly introduced flavors. It is once again the aim of the newsletter to keep you updated of any current activi- Sincerely Yours. Specially issued to communicate. myth & fun Welcome to the first edition of Markonomics newsletter. Market zapper contains regional. This Newsletter will regularly be published. There are 1000 options but one of the best is ICECREAMS-tasty. We wish you all a most rewarding and enjoyable reading. and share various current and upcoming activities of the Team Markonomics to everyone in and around! Markonomics team is deeply committed to excellence in sharing marketing knowledge and research as well as to endlessly nurture and expand close ties with other management domains.
The R&D team at NIVEA has developed „WHITENING‟ – a deodorant that REPAIRS UNDERARM SKIN AND MAKES IT FAIRER & EVEN TONED. The same flavor. Cadbury India. Rs 10 for seven biscuits. aroma has been converted into Kulfi by Mother Dairy with a special tint of rose in it. The brand was already present in modern retail stores at a varied price range (upwards of Rs 50 for 14 biscuits) through imports.V o l u m e 1 . a deodorant for women. It has now been launched at an introductory price offer of Rs 5 for three biscuits. introduced yet another global innovation in April. Mother Dairy launches the traditional Paan flavor in a Kulfi. Rasna Glucose-D has a combination of glucose and vitamins which are proven to give energy boost to children in a very unique manner. It also has 48 hr efficacy and care with long lasting feminine floral fragrance to provide long lasting freshness. bringing Oreo on a par with rival biscuit brands in terms of pricing. The two new flavors will add variety to the already existing offering. Rose is one of the most exotic flavors used in cooking for sensory pleasure. Meetha Paan is a favorite after meal flavor enjoyed today. and Rs 20 for 14 biscuits. in the deodorant category – WHITENING. kulfi” and “Rose Kulfi” priced at Rs. Kansai Nerolac Paints Ltd country‟s leading paint manufacturer joins a billion Indians in congratulating the Indian Cricket Team by dedicating a special shade called “CHAMPIONS BLUE”. Mother Dairy introduced new Kulfi range Mother Dairy launched two new flavors in April .. Oreo.regular. I ss u e 1 M A R K O N O M I C S P a g e 3 Launch Pad - FMCG NIVEA unveils whitening Nerolac introduces two new products deodorant for women NIVEA India Pvt. These dermatologist-approved products offer broad spectrum sunscreen that gives you 97% protection from harmful effects of the sun. This shade was brought out post India winning the World Cup in April. Ltd. it is marginally cheaper than Britannia's Jim-Jam Treat are priced at Rs 25 for 14 biscuits. Rasna introduces energy drink in April Three different flavors . Cadbury launched Oreo Biscuits in India Kraft Foods had launched Oreo biscuits from its global portfolio through its Indian subsidiary. Keeping the consumer preferences in mind. orange and lemon will form the portfolio of Rasna Glucose-D. In fact. an affiliate of Beiersdorf AG and world‟s largest skincare brand. The sunscreens range from SPF 20 to SPF 50 and PA+. By Ankita Chandra-MBA I . PA++ and PA+++ includes specific sunscreens for dry. Fortified with energy boost complex. which has attained a leadership position in markets like China.„Rose Kulfi‟ and ‘Paan Kulfi’. has been launched at a LAKME Lakme in March has come out with a break-through innovation in sun careLakmé Sun Expert Cucumber & Lemongrass Fairness Sunscreen range . 15/.for a 60ml kulfi stick bar. Lakme has also introduced Sun Expert Fairness Body Sunscreen Lotion with SPF 24 PA ++. oily and normal skin. huge discount to its imported version in India.
they need to understand all of the spheres of influence that affect their most valuable customers. 88 percent of the participants stated that they are involved in relationship marketing and understand the importance of building long-term relationships with customers. and the adoption of smart devices and ubiquitous connectivity. improve and manage their relationship marketing capabilities in a more iterative. Peppers explains. Always-on mobile communications and smart phones can facilitate more relevant interactions.‖ concludes Peppers. However. ―The relatively small number of people with the most connections in a network exert influence through the cascading effect. Customers increasingly get their brand messages from other customers and peers – not just from the brand itself. Flexible relationship marketing programs represent table stakes to participate in the economy these days. companies need to deploy ―relationship marketing 3. because you aren‘t sure which way to look. Relationship Marketing 3.) recently completed a study. when you pull it out. ―Doing so enables companies to ‗control what they can control‘ while establishing stronger. The New Realities of Relationship Marketing Companies have acknowledged that ―say and spray‖ mass communications techniques may not be as effective as they used to be. a Pitney Bowes subsidiary. this is no longer sufficient.‖ Despite the opportunities flexible relationship marketing provides and the growing customer demand for these capabilities. The online survey was sent to senior level 1to1 Media subscribers. Social networks present valuable new reservoirs of customer intelligence for companies that can access and harvest the data. ―They limit the risks that flourish in the new relationship marketing ecosystem. However. If these influencers say something positive about your product. Peppers continues. more durable foundations for brand messages that a growing number of customers control and convey through their own channels. and if you aren‘t at the party. Instead. However. and the traditional ways marketers controlled their messages are gone. often in dramatic fashion. But it would also be much less effective given the realities of the social media revolution. it cascades through the network. you cannot know the future of social networks. integrated and flexible fashion than their competitors.‖To be successful in the socially connected world.‖ To build this kind of trust. ―Social networks are like the weather: you cannot predict them any distance in advance. and over 650 marketing executives responded. This development is putting a nail in the coffin of companies that build their business on a single unique proposition and then throw it out there to see how many people will bite on it. In short. And. The only way for a company to earn attention and loyalty is to develop an authentic and relevant relationship. but just aren‘t sure what to do.‖ ―Companies that thrive in this new relationship marketing ecosystem evaluate. These days customers trust each other far more than they trust a company‘s brand. while many companies have begun to embrace 1to1 communications by tailoring messages and offers to different customer segments. co-workers and your competition. a volatile economy. greater customer advocacy and significant boosts to bottom lines.0.0 study reveals that marketers are trying.P a g e 4 Cover Story Relationship Marketing 3. ―These programs steadily replace incentive-fueled offers with value-added insights and information that fulfill each brand‘s unique promise. the majority of companies have yet to leverage this opportunity. Don Peppers. don‘t expect an invitation in the future. Savvy business leaders can thrive in this new marketplace. Effective relationship marketing programs of this era do not have to be as dramatic.Sujit MBA I .‖ S. No matter how good your analytics are. Pitney Bowes Inc. companies need to know more than their customer‘s name and zip codes. they quietly cultivate trust through relevant communications across multiple channels with ever-increasing precision. to assess how marketers are responding to the shifting landscape. companies need to be aware of these cascades.‖ While economic volatility has crimped marketing budgets. marketing needs to transform— customers expect companies to change.0 Overview The world has changed: power has shifted from companies to customers. integrated and flexible approach to relationship marketing. less than a quarter (24%) report they are spending the majority of their budget on enhancing relationships with retention efforts. In this scenario the only defense against an unjust review or a cascade of bad news is your organization‘s reputation for trustworthiness. and help companies exploit new opportunities. how and why they communicate with individual customers. ―Your customers are out there building relationships with friends. when. negative opinions and reviews from influencers also cascade. you are going to be in trouble. and then integrate that understanding into what. explains the new dynamic in this way: ―People‘s friends and colleagues have always played a role in shaping their opinions. social media makes it easier and more convenient than it ever was to access and act on those opinions.‖ says Erickson. ―If you keep your head in the sand. The study shows that there is a serious disconnect between theory and practice.‖ Conclusion Relationship marketing would be much easier if a tactic could be deployed and then put on auto-pilot for months. To succeed today. but they need to understand the changing environment. President of relationship marketing company Digital Cement.0. Peppers & Rogers Group and Digital Cement (subsid. the business case for innovative relationship marketing programs is more compelling than ever. Many of the examples cited in this paper reflect the importance of an iterative. For instance. Our Relationship Marketing 3.‖ notes Sharad Verma. cofounder of Peppers & Rogers Group.
The trailer often is merely a marketing tool. every gaming player in kind of a turn – key solution. Also I would like to thank all those who sent us their opinion and their suggestions to make MZ better. If you are trying to make the game look like a movie and the game looks nothing like that. but not have actual game play involved in the piece? As someone who isn‘t an avid gamer. the trailer that you watched may have little to no actual game play in it. So if gamers understand this. If you do acts as a trailer to the game. The question I have is. the gamer is going to feel cheated because it doesn‘t live up to their There is a sense of them trying to pull a fast expectations one. I equated it to watching a trailer for a movie that you are excited to see in the theater. FIFA. does it matter? Should the game play and the storytelling / marketing pieces be the same or should the storytelling / marketing piece evoke the look of the world. comes together in the tenth or eleventh hour and you have to start the build up for the marketing of the game months before the game comes out.The textures in game are in no way the quality of these incredibly hyper real trailers. You look at it as its own Gamedrome is a international meet where all the stand alone thing not associated to the game Big Players of the Games like EA sports. Preeti Bajaj . The game company new arrivals with a Unique Gaming Video. If you are promised one thing and you get something else that is going to cause controversy. but isn‘t exactly what the game will look like and scenes from the trailer certainly won‘t be in the game. portray your game.V o l u m e 1 . which can focus on working on the game. I hope we go a long way and achieve the milestone of be-ing the best newsletter ever. You run out and spend $15. This issue is result of tremendous hard work and team work by the Markonomics Team Members. but the scenes you were excited to see in the trailer aren‘t actually in the movie. why is it such a debate? Why should gamers care whether the marketing of a game is done pre rendered or in engine? It is kind of a cop out for companies to try to make their product look better. I ss u e 1 M A R K O N O M I C S P a g e 5 Marketing of Gaming Industry You‘re going through your DVR. You think. RPG at all. There are Dota. Here‘s the rub. the trailer in engine. It‘s such an entertainment. Yet it doesn‘t matter. A commercial comes on and you are ready to hit fast forward on the remote until you realize it‘s a commercial for a hot new video game about to come out next month. Pre rendered is usually During this tournament. you have to hire on all these other animators. it Warcraft hold a Global Tournament of Warcraft tells a good story and it excites me. it‘s a lot more work Pushan Bhat internally rather than externally… The game MBA I Year Market Zapper is very special and close to my heart as it is the first issue Markonomics-. etc. Marketing Club of AGBS Pune. damn I can‘t wait till the game comes out so I can run out and buy it. you just tell an outside vendor what you want and they‘ll go the industry have an opportunity to market their and do their own thing. You can appreciate it for the trailer. story-driven vehicle that it doesn‘t matter. but if you know in advance that the trailer is nothing like the game it excites you Gamedrome in a different way. I was sort of shocked when I found out that this practice was common. catching up on your favorite television program after a hard day at work. a great visual element to help tell the story of what the game will be. and an Ultimate a lot of factors that go into how you want to Champion of Game is selected. The game looks intense and incredibly real. Counter Strike.
when a cyclist following the jeep starts ringing the cycle bell. big budgeted. mobile phones. so product placement helps to generate lots of revenues for films. he just can‘t shake off the cyclist. how fast he drives or how steep a slope he climbs. People often wait for the next Fevicol commercial with great expectations. O&M has come out trumps again and has delivered yet another entertaining commercial. we don‘t like to miss it at all. Hallmark cards. daily soaps to promote their film. to the overflowing bus. In Krish. glares. ferrero rocher chocolates are used.P a g e 6 N e w s l et t e r T it l e F e v i c o l a t t r a c t i o n … T o s t r o n g t o i g n o r e ! ! ! Fevicol ads have always been worth remembering in a cute way. This irritates the husband. We like to have their kind of clothes. In various ways films are promoted. BMW are displayed. to a politician who is glued to his chair. as in the case of the previous campaigns for Fevicol. The private moments between the groom and his shy bride are interrupted by a cyclist riding directly behind the jeep. and the joint family that refuses to fall apart. The groom speeds away and directs his attention back to his bride but there is no joy to be had—the cyclist is back. This one is again a clutter breaking and very enjoyable commercial that will bring a smile to viewers‘ face. . Films and product inserts share multi-layered relationships. So product placement in movies breaks all the barriers and reaches to all levels in society. who tries his best to shake off the cyclist. project high brand value to end users. If it‘s a big banner movie. annoying cyclist. Where in advertisements shown during programs on channel are not paid much attention. So we go shopping all those brands these celebrities endorse. In movie Jab We Met cars like Mercedez .90. ringing the bell. Yeah!! Volvo XC. The background score is catchy and the film will make people connect with the brand. Our habit is to change channel as soon as ads are shown. big star cast movies are coming up. The film directors say that if a product is suitable for a scene then it is used. The campaign has been conceptualized by Ogilvy & Mather. thus revealing the reason how the cyclist could keep up with following the jeep.But to no avail. the groom drives the jeep off the main road and takes a detour. That red SUV (Sports Utility Vehicle) used in ―3 idiots‖ climbing up Shimla ghat. Even in rural area there may not be electricity but there are movie theaters. Singapore Airline Board. We always keep on checking upcoming movies. Coca-cola are shown. This achieves two targets generation of revenue for film and advertisement of product. This segment of people is more receptive. Brand association with big stars. So in a way movies are proving to be best way to advertise. In Dhoom. gadgets & gizmos…etc. Volvo launched their range of cars & SUV last year. Bournvita. Converse sneakers are shown. From brand managers point of view product placement is a tool for higher rich. And the growing size of youth in Indian economy is all more important. And in a way product placement is proving to be very efficient way to launch a product or creating brand awareness or advertising. But no matter how hard he tries. The new campaign continues along the same lines. Most of students in age group of 16-25 and working families are target audience for movies. to the hen that laid unbreakable eggs. The ad ends with the shot of the back of the jeep loaded with cans of Fevicol. The list is endless. Tide etc products are shown. In Rang De Basanti brands like Provogue. This is both film industry and advertisers are flourishing. In Guru. Now all big brand. It‘s like ―film as goods‖ which has another goods and giving information about it. So many examples to quote!!!! This habit of product placement in movies is adopted from Hollywood films. Varsha Manher MBA I ‗s ‗bad man Bob Christo wrestling with a chair made of Fevicol. Having had enough of the MOVIE MAGIC Every one of us likes to watch movies. star cast. Airtel. The latest fevicol commercial made by the same agency which is presently on air for 2011: tailing the jeep. Star cast of film visit different realty shows. What is so magical about these products? We are going to see today product placement in Hindi films. sandals. as the cyclist doggedly follows the jeep. Hayabusa bikes are used. Latest trend in product placement is daily soaps featuring ads in program… So don‘t be surprised if tomorrow you see Manav‘s Archana telling you benefits of using Moove. they have used Hero cycles. Do you remember any brand name or product used in any movie? Let me help you here. wrist watches. Right from Bollywood The film opens on hilly road with a newlywed couple travelling in the jeep. Ah se aaha tak!!!! Pallavi Wadhe MBA I . Films are supposed to be dramatic and in the film script the tag lines or advertising of products is incorporated. We want to follow footsteps of our favorite film star. Also in this movie Samsung touch screen mobile. and with this new ad. we are taking this legacy forward. In MP3. Bollywood industry of India is the one the biggest in the world. They like to follow all upcoming trends.
V o l u m e 1 . Though each individual change wasn‘t drastic. Facts of Marketing Xerox You have to hand it to Xerox: they have come back from so many challenges – from market changes to accounting scandals – to keep on doing business more than a century after the company was founded. This data is available from many published sources. Pune Apple Today. a little over a decade after its inception the company opted to drop the brand name in favor of the ‗Solo Swoosh‘. the evolution has led to a logo with no trace of the original. But even the biggest companies in the world have to change with the times and grow as their brand grows. but they bravely soldier on. Fact: Perhaps you can cut down on general marketing but you must maintain contact with your customer base or someone will take them away. Created in 1971 by a graphic design student at Portland State University (who was paid just $35 for her work). their main competitor. I ss u e 1 M A R K O N O M I C S P a g e 7 f a m o u s l o g o c h a n g e s o v e r t i m e verb than actually doing business. the better your marketing will be. While rebranding is an expensive (and sometimes risky) undertaking. stylish monochrome apple which now features prominently on every product the company sells. PepsiCola has gone through many changes over the years. Apple has one of the most recognizable logos in the world. A company‘s brand is a succinct but c o mp r e h e n sive embodiment of everything the company stands for. These days it seems like they spend more time trying to keep their com- Once your business has a solid customer base. apple dangling above his head. Their most recent logo reflects the company‘s desire to prove that they are more than just copiers. This shouldn‘t come as a surprise considering the first few iterations looked surprisingly like the logo of featuring Isaac Newton sitting under a tree. Contributed by: Mithu Chakrabarty and Nidhi Garg MBA 4th Semester AGBS. the logo was first The more data you have. the most recent logo has remained in place for nearly forty years now while the machines sold by IBM have changed dramatically. but the company‘s first logo was a complicated mess Pepsi Officially trademarked in 1903. The latest of these changes took approximately 5 months of research and cost in the neighborhood of $100 million (including costs of changing old logos and marketing literature). However. used with the brand name appearing behind it. Though the original logos were never retired (you can still purchase ‗vintage‘ gear with the original logos). the old rainbow was ditched in favor of a sleek. IBM Name changes. these companies have thrown caution to the wind and changed their logos – and most of them have done it over and over. pany name from becoming a common . and the more you know about your customers. or you can collect your own by asking your customers lots of questions. it can cease marketing. The too-complex logo was scrapped after less than a year in favor of the iconic rainbow apple with a bite missing. memorable and let you know what the company is about with just a glance. mergers and changing times amounted to a century of logo updates from IBM. The best logos are recognizable. Nike Nike‘s famous ‗Swoosh‘ logo is universally recognized. When Steve Jobs returned to the helm of the company in 1997. Coca-Cola.
Ltd Contract Advertising India Ltd . Does Aircel takes up Corporate Social Responsibility initiatives? Aircel is working for the ‗SAVE TIGER‘ project. MS Dhoni is a What is the focus of your Sales strategy? We do not say that we want to be no. MS Dhoni being the brand ambassador gives us lot of help in terms of portraying our success with his. Grey Worldwide (I) Pvt. Indusland Bank 5. Interview By Akash Bhatt MBA I TOP OF THE TOP IN INDIA TOP 10 COMMERCIAL ADS 1.P a g e 8 N e w s l et t e r T it l e Aircel in Talks with Google phones to give our customer better service. What is the Marketing strategy to outplay new entrants? Aircel is one of the fastest growing telecom company as we have received many awards for the same as well. Coke 4. 4.Shashank Kotak who is the (Head Postpaid sales) What was the Aircel strategy to become local player to national player? Aircel was operating within Tamil Nadu firstly and then started operating in J&K later. So. This initiative has gone a long way. after collaboration with Maxx which is a Malaysian company they decided to expand Aircel operations nationwide. RK Swamy BBDO Advertising ltd. In this Column we try to bring students face to face with eminent industry professionals by the way of interviewing them personally. It has helped us to create awareness amongst people about saving tigers. Beetal 6. Religare 9. Dominos TOP 10 AD Agencies 1. Sunfeast 2. Alpenlebe 8. Does Aircel has any plans to tie-up with blackberry etc. 2. 5. Our best market strategy is MS Dhoni being the brand ambassador for us. Ogilvy & Mather JWT (J Walter Thompson ) Mudra Communication FCB Ulka Advertising Ltd Rediffusion DY & R McCann Erickson India Ltd. 9. we have launched our own Aircel mobile success story in himself and has got glory to India in terms of T-20WC & 2011WC. Leo Burnett India Pvt. People are now coming forward to help save tigers. Titan 3. Industry interface In the first issue of our newsletter -Market zapper we bring you to a platform where we establish a link between the industry and students. 6. Ltd. Industry interface is that part of MZ which facilities the same. to give better pocket internet service? We have already tied-up with blackberry. Aircel does not any how relate it to business opportunity but yes it has given brand awareness. Now presenting you the interface we had with Mr. 3. we are also in talks with google with whom we are planning to make new devices to give better internet service. How far do you think Customer care has helped Aircel? We make our action plans based upon customer feedback. Our main focus is Youth as they are the ones who requires pocket internet the most. Lava mobile 10. 7. 8. How does Aircel as a brand Positions itself? Aircel like to position themselves as mobile internet company and not only telephonic conversations. 10. Also ranked best for our customer care service.1 but we want to be the best in mobile pocket internet and also to be data oriented and b sustaining. MP tourism 7. Aircel do not take any advantage of relating this initiative to their business. We are one of the best network providers.
Mr Chimp offers the little pack to his master but the ruthless master rejects it and goes off to sleep. Let Ad Disect unfold the story to you first. Mr Chimp is tempted. ladies and gentlemen!!! The brain stimulator. our "intelligent" could witness no such change. Mr Chimp has no brains you see. as he leaves the darkness behind. I ss u e 1 P a g e 9 'Dimag ki batti jala de' . "enlightened.. S. But when it comes to ignoring it… the answer is a big fat NO. he encounters Daddu once again still under the same tree. Both the slave and the master park themselves under a tree where Mr Chimp finds a little pack.V o l u m e 1 . It has "Mentos" written on it.Mentos' new TVC Famous poet and writer Martin Dansky once said. Dimag ki batti jala de! But what's on the penalty plate? Well. He enters a cave. Sorry Daddu.No use going back to your 4th-standard history books. "Daddu" of the huge but cute ape. but two. the authorised owner of all the brains on earth. He opens the pack. happily riding his stony cart while it rolls on his freshly invented round wheel. Surprised! While running. not on four.bizarre in concept and humorous in essence. he decides to get civilized. mind you. While some belong to the genre of absolute non-sense. While Mr Chimp had transformed into a civilized mortal being." Same goes for Mentos' TVC. The chimp-turned-caveman lights some fire striking two stones against one another. rejected by the grass-eater and devoured by our brain-meter. Then who does!!! Let Ad Disect do the honours of unfurling the secret to you. That's your call.Sujit MBA I Within seconds. enjoys his ride on the wheelless cart. And here it comes. He starts running. He gets bullied by Mr Donkey. They don't have the answers. It's dark inside. He keeps running as though he were running in the Olympics! And finally when he reaches the cave-end "there is light" and he. our pitied forefather slaves to pull the heavily loaded wood piece through the stony rugged jungle road." Now. But when it comes to the TVCs of Mentos. some fit into the family of intelligent. Still the commercial succeeds in carrying a pinch of wacky fun in it along with its elixir of intelligent oddness. bizarre and humorous ads. "Change is at the very core of evolution and without it. Reason? It's Mentos." Mentos mint's TV commercial is here to prove the same. ITC Ltd head of marketing Hemant Malik said. It is faithful to its tagline Dimag ki batti jala de! You can either love it or hate it. the . TV commercials can be classified under various categories. now it's his turn to pull the new-born Mr Intelligent. Remember the picture in that square box which showed our dear heavy little ape finally becoming a two-legged man from a four-legged animal? Yes you do. smells it and finally allows his mouth to engulf it. Our history books say that the evolution of mankind took place through various stages. and hence covers his hush-hush zones to maintain some confidentiality. When Mr Donkey is absolutely tired of enjoying the joy ride he decides to take some rest. they could only be defined as intellect stimulants . While Mr Donkey. all creatures would look alike and behave the same way. Review: Well. When discussing TVCs. transformation is witnessed.. stares at the white thing inside. "A commercial is an immediate success when it goes un-ignored.
P a g e 1 0 N e w s l et t e r T it l e S n a p s h o t o f c l u b a c t i v i t y Caption describing picture or graphic. I n s i d e S t o r y H e a d l i n e .
I ss u e 1 P a g e 1 1 M a r k o n o m i c s .7% in India‘s GDP.833 corore Hospitality & Tourism SectorBy S. Urban 45 % CAGR . As any team has to be formed and members have to be selected. Since its inception we have been working to make every event a success story in itself and we have never missed any chance where we can associate ourselves with the students and Impart the sheer knowledge and information that is not only our mission but also for the benefit of our students.6% in 2006-07 Road transport has a dominant role in this contribution with a share of 4.3% Overall telecom industry revenue in india stood at 136. which comes to around US$94 billion in 200506. the idea of forming a very own Marketing club of our college. .74 billion Market growth rate– rural 40% . Till now we have covered 6 industries in total and more are upcoming in the line. I put forward our genuine thanks for being supportive in all we do. Logistics costs in India are estimated to be around 13% of the GDP.t h e To start with. It is the world's second largest manufacturer of motorcycles India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world Making the country the second fastest growing automobile market in the world Our club coordinator Preeti mam has always been a great support for any and every activity that we take up. The judges concluded 4 of us as the core members and 5 as active members to the club. Automobile– By Rajnikant India manufactures over 11 million vehicles Exports about 1. Sincerely. India's IT industry is expected to grow at an annual average rate of 18% in the next five years. Chabbi Chavan.Gaurishankar Tourist arrival are projected to increase by over 22% per year Medical tourism is projected to increase by over 30% per year Government campaigns to promote tourism by initiative ―Incredible India‖. Highlights of Gyan Shala IT Sector– By Pallavi wadhe IT industry is now envisioned to become a US$ 225 billion industry by 2020.V o l u m e 1 . I also extend my immense thanks to Rajanikant (President of team markonomics) and all the members of the team Markonomics.5 million every year. Logistics SectorBy Reena yadav Transport sector‘s contribution to India‘s GDP is estimated to be around 7. After forming the team. Team markonomics was been made keeping in mind the vision of infusing the knowledge of marketing as a domain into the knowledge bank of our students. Thereafter we have taken up another event named ‗Industry Gyanshala‘ keeping in mind the industry knowledge that our students require as a part of their industry interest and awareness. came the naming where the club was given the name ‗MARKONOMICS‘ and the same was inaugurated our our respected Dean ma‘am Mrs.9% l e g e n d i n t h e m a k i n g Telecom sector-By Akash Bhatt 100% FDI allowed GDP contribution is 3. FMCG sector– By Nitant & manmeet Annual Revenue is $ 14. a contest among the nominees was taken up wherein the participants had to qualify a marketing puzzle and an ad making completion. we held our very first activity named ‗Sitare Ishtehar De’ which was a contest based on brand awareness and brand knowledge. On the same day. Varsha manher (vice president) Team markonomics.
Name it? 2.000 characters to find a phonetic equivalent "kokou kole" translating into "happiness in the It takes 10 good experiences to make up for one bad one 70% buying experiences are based on how the customer feels they are being treated Invitation For Articles Facts about customer service and contact centers/call centers Dear Students.Beat' range of hi-tech watches in India? 4. This world famous direct marketing company was founded by Rich Devos and Jay Van Andel in 1959. panies also change the way their people Our goal is not only to capture the news work and events in the field of marketing.. Name the author of the book 'Avenues of Advertising'? 6.. How do we better know the Fabbrica Italiana Automobili Torino? Send your answer to marketing. Com.com. thereby transforming them into strategic assets providing a competitive Thank You. meaning "Bite the wax tadpole" or "female horse stuffed with wax". m y t h s & f u n Up Coming events Piggy Bank Case Study Ad War Quiz And many more… Facts about customer experiences and referrals A good customer experience is told to 8 other people A bad customer experience is told to 22 other people The CocaCola name in China was first read as "Kekoukela". way can often cut their costs by up to 25% and boost the revenue they generate by as much as 35%. quality. it was known as 'The Bombay Times and Journal of Commerce'. Identify the brand which means 'Three Oceans' in English and has it's motto as "Saving the Earth and Serving its People". Which international brand was founded by Adrian Dasley. but A good customer service strategy should balance costs.com and win exciting prizes. Name the brand of pocket watch used by Mahatma Gandhi? 11. F a c t s .to break new ground in naming. Which international soap brand was marketed as having a purity of 99. When the newspaper was first published in 1838 in Mumbai. and revenues.44/100%? 3. and analyzing the issues and to help set panies that restructure call centers in this the agenda for future research. depending on the dialect. Which international corporate has 42 dots in its logo? 12.zapper@gmail. Coke then researched 40. Larry Hillblom and Robert Lynn? 9. Which company launched '.CHECK YOUR MARKETING KNOWLEDGE Brainstorming 1. framing. Hurry!!! Please Write your feedback and suggestion @ marketing. Marconomics Team . Which brand got its name from a Sanskrit word which means "Priceless"? 8.zapper@gmail. 10. We the editorial committee hereby requests all students as well as the faculty members to contribute articles Executives know that upgrades in contact upon any topic related to Marketing for center technologies will not help unless comour e-newsletter ―Market Zapper‖ . Alisha Chinoi made her debut as a singer for an advertisement jingle. Name the brand for which she first lent her voice? 7. How do we better know this today? 5.
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