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Table of content
Summary ............................................................................................................................... 2 Introduction .......................................................................................................................... 3 Background ........................................................................................................................... 3 Purpose of research ............................................................................................................... 4 Problem Statement ............................................................................................................... 4 Research objectives ............................................................................................................... 5 Research Design .................................................................................................................... 5 Information needed ........................................................................................................... 5 Type of research .................................................................................................................... 5 Exploratory research .......................................................................................................... 5 Conclusive research ........................................................................................................... 6 Methodology......................................................................................................................... 6 Mode of data collection ..................................................................................................... 6 References ............................................................................................................................ 8

The idea for ostrich farming arrived in Pakistan somewhere around 2009.Page 2 of 8 Summary Ostrich farming first started in 1860s in South Africa. Jordan. Survey will be conducted form 50 respondents with matrix analysis of non verbal communication. poultry and fish farms. Israel and many African countries. Currently there are about hundred countries involved in the commercial farming namely Saudi Arabia. Pakistan Ostrich Company is the first mover and a leading ostrich farming and breeding company in Pakistan. Ostrich farming. Egypt. Iran. There is already a lot of competition when it comes to livestock. we will use both exploratory and conclusive research design. Their economy depended heavily on their ostrich industry. Can it be the next big thing? Therefore the most important question that our research will explore is “Whether ostrich farming is a feasible business option in Pakistan or not?”. business people and farm owners to give it due attention. Since then the concept has been slowly picking up pace in the country. Today ostrich farming is being considered among the most profitable agricultural projects. The main objective of the research which we will be conduct is  Feasibility study  Acceptability of ostrich farming In this report. Our data sources will be respondents. secondary data. It is a novel idea for the people of Pakistan and like every other novelty this new business practice also has the potential for investors. has just emerged on the scene. China. The ostrich hide was used to make accessories like belts and bags and the feathers were used in clothing. But issue arises that does it have enough potential to stick around as a lucrative and a cost-effective business option and can it pour some much needed money into Pakistan’s starved economy. on the other hand. Turkey. . Our focus will be on single cross-sectional method. We will also take interviews from people who are already involved in this business as well as from nutritionist and meat suppliers.

Due to their good marketing strategy. Currently. It is assists its clients in managing ostrich breeding. Pakistan Ostrich Company is the first mover and a leading ostrich farming and breeding company in Pakistan. the company is importing ostrich chicks and providing technical support and professional advice about setting up ostrich related businesses. Only a very few of the original farms exist today and the latest country to join the bandwagon is the Islamic Republic of Pakistan.000 per pair. It also provides consultancy and training . When it comes to the popularization of ostrich farming outside South Africa. the Klein Karoo Cooperative was formed to promote and to control the supply of ostrich manufactured products. ostrich leather became the next prized product in the 1970s. marketing and sales of fully grown ostriches. Germany. Background The idea for ostrich farming arrived in Pakistan somewhere around 2009. In 1945. hide and feathers. The ostrich farming industry nosedived. Jordan. Turkey. Israel was the first to see it as a profitable business but the real boom started off in USA. Iran. where willing buyers paid in excess of USD 30. South Africa and USA. Egypt. Ostriches are raised commercially for their meat. Cyprus and Italy as well. To a lesser extent ostrich leather became fashionable in the American cowboy boot market as well. Hence. Israel and many African countries. Spain. Birds were exported from all over the world – Zimbabwe. Today ostrich farming is being considered among the most profitable agricultural projects. farming. Australia and United Kingdom were the next in line to follow the trend and thus ostrich farming became an “in” thing. The ostrich hide was used to make accessories like belts and bags and the feathers were used in clothing. Greece. Currently there are about hundred countries involved in the commercial farming namely Saudi Arabia. the craze for ostrich farming began in other European countries such as France.Page 3 of 8 Introduction Ostrich farming first started in 1860s in South Africa. Their economy depended heavily on their ostrich industry. Since then the concept has been slowly picking up pace in the country. China. But then due to World War II and the change in women’s fashion. satisfying the desires of affluent ladies with different ostrich leather accessories especially handbags.

psychologically and. POC imports. on the other hand. leather.Page 4 of 8 service to its clients. It is also running national and international marketing and sales campaigns to ensure sales of ostrich meat. This makes it a fairly new business practice in Pakistan. For a long time. feathers and other products. These modes of farming have been here for too long that they have now become stale business ideas and people do not see them anymore as very lucrative business options. Germany. Cyprus and Italy. The feasibility study would include:   Potential risks Potential opportunities . Pakistan differs from these countries demographically. the most important. In countries like South Africa it is the principal constituent of their farming industry. 2011. there is already a lot of competition when it comes to livestock. Dairy. has just emerged on the scene. Ostrich farming. produces. According to the statistics presented in Livestock. Furthermore as statistics show. Therefore the most important question that our research will explore is “Whether ostrich farming is a feasible business option in Pakistan or not?”. poultry and fish farms. Greece. Can it be the next big thing? Problem Statement Ostrich farming is a very successful business practice in many parts of the world especially in European countries such as France. distributes.5 million people from poultry and fish farming each. business people and farm owners to give it due attention. economically. it appears to be very promising. 8 million of Pakistani population earns through livestock farming while 1. It is a novel idea for the people of Pakistan and like every other novelty this new business practice also has the potential for investors. Spain. On the other hand. people in Pakistan have been much occupied with livestock farms. Purpose of research The concept of ostrich farming arrived in Pakistan somewhere around 2009. Fisheries and Poultry Seminar on February 4th. maintains and supplies ostrich chicks. Contrarily. poultry and fish farms. the success of this new prospectively profitable business in other parts of the world does not guarantee its success in Pakistan. it has just arrived in our part of the world and by looking at the example of countries where ostrich farming holds its own and has developed into an entire industry itself. But question arises that does it have enough potential to stick around as a lucrative and a cost-effective business option and can it pour some much needed money into Pakistan’s starved economy.

The report that we will finally prepare will contain an extensive research on the feasibility of ostrich farming in Pakistan. We will address the following issues more specifically        Do people really raise Ostriches like other food animals? Suitable environment for Ostrich Farming Requirements for starting an Ostrich Farm Major Risks while operating an Ostrich Farm Currently operating ostrich farms in Pakistan Investment needed for Ostrich farming Future of this business Type of research For this report we will use following types of research: Exploratory research . a research to work out the project feasibility is very important.Page 5 of 8    Profitability analysis Initial investment Return on investment Research objectives The research will be conducted with the following objectives:     Feasibility study Acceptability of ostrich farming Economic boost potential Population’s taste and preferences Research Design Information needed Before starting any business. Our report will contain the information needed for this business.

Sample size The sample size for our research will be 50. One will be comprise of people who are involved in food business. So for that we will measure the first response elicited by the respondents such as pleasure. and amusement of respondents through matrix.  Matrix Along with survey we will also use matrix for non-verbal communication assessing.Page 6 of 8 We will use exploratory research method to collect the information about the prospective problems and opportunities which one has to face while starting this business. We will divide it into two categories. We will also use different methods which are discussed below to collect first-hand data on the issues stated above. Methodology Mode of data collection For data collection we will use the following methods:  Surveys For data collection we will conduct survey that will be questionnaire based. We will go for single cross-sectional research design because we need respondents’ input for just once. The questionnaire will contain 6-8 open ended questions based on respondents’ preferences. We will opt for interviews and surveys to test the information collected in first phase of our research.  . various reliable sources of secondary data will also be used to gather information. As non-verbal cues is a more reliable way of assessing first response than a verbal one. Other than those. Conclusive research The information gained from exploratory research will then be used to conduct conclusive research. disgust.

We will also consult a nutritionist to get information about the nutritional value of ostrich meat and eggs as using them as a food product is not a common practice in Pakistan. We will conduct telephonic interviews as conducting face to face interviews might not be possible.   . Data analysis The data that would collected will be analyzed in tabulation form as it is a convenient to analyze and interpret data.  Interviews We will conduct interviews from people who are already in this business as they will give us valuable information on the feasibility of this business and the opportunities and threats involved. Secondary data We will also use various secondary data to support our research. All such interviews will be recorded.Page 7 of 8 They will probably give us insight on people’s preferences and the other category will be of men and women of age 35-50.

pakrealestatetimes.pakostrich.com  http://www.Page 8 of 8 References  http://www.com .

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