Is to convey an essence of modernity and a fresh approach to the act of wine tasting.

The identity will speak to a younger audience with a credible, modern, friendly and fun attitude. Making wine tasting a fun and welcoming experience.

OBJ E C TI VE

Is to convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude. Making wine tasting a fun and welcoming experience.

Peak 405 brand it’s objective convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude. Making wine tasting a fun and welcoming experience as well as a great place for people gather and enjoy a glass a wine if that is just the case.

commercial and soundmark

40 5 PE AK

where wine is elemental

405PEAK

405 PEAK is the perfect location to hang out with friends and enjoy a glass of wine. As a reminder 405 it was chosen because of it’s address 405 being the number on the house and location on a small cliff. Peak is a wine tasting term meaning when the wine has reached it’s maturity and when wine tastes its best. On the left the brandmark and on the right the signature of mark.

Bu si n e ss C ar d

Do to it’s informal setting , the business card of the testers on staff to show their credibility by recommending in the back of their card what will be the best wine to taste and there will be an area were they can filled their contact information if they choose, they can either pick from their cellphone, e-mail. In this case Jennifer will give her cell phone to this valuable customer.

Co aste r

coasters will be fun and functional as well , it will be available for customers that feel wine snobbery it’s dumb. At Peak 405 coasters will have a simplify guide for customers to create quick notes and so they can record the notes of that tasting.

Co aste r

the will fill the name of the wine , the color, white, red or rose and wether ...

Co aste r

it tastes dry, sweet, light or heavy in this case this pinot noir is red, sweet and heavy and it will be a memorable artifact to have.

Co aste r

invoice of 405 peak will only have one line of color, the color red referencing wine, therefore I will like to reference back to my color paltte,

Col o r P a le tte

using red is still important as seen on the right and as reference I’m using the image on the right since it captures what I want 405 peak to embody the environment and the uplifting of wine. That is why I decided on the color orange, to emphasize this characteristic.

Co aste r

In the on the opening flap it will remind the senders that 405 PEAK is the location to get the best and a locational with original wines.

Env e l op e

the envelope will be wrapped with black and white imagery referencing that wine is essential and elemental and that this establishment has the best wine.

letter head introduces red and orange as well it embodies the rise that wine produces which is peak, in the back the brand mark and tagline will be small detail for their customers.

Po st er

5 540 5 54004 54 5400 04 55
405
PEAK
405peakwine.com

the environmental poster is a bold and not referencing any wine except the vineyard throught he black and white imagery.

55 5 44 0 005000 44 44

S hir t

shirts will be modern and in the back of the shirt as seen on the right plays the off the tagline and asking the user where the wine is... elemental.

Web s ite

website, referencing the targeted audience.

Ve h i c l e

the vehicle , the lines of color still reference the color and the pattern is included.

M a tc h e s

matches will be also important where you drink you smoke! The cover will contain the brandmark and it will be bold. The inside will contain the accented color orange to reference the light environment inside the establishment.

thank you!