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Acknowledgement Executive Summary Background Of The Company Entrepreneur’s Background SWOT Analysis Competitors Analysis Problems Analysis Of The Problems Recommendations Conclusion References
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First of all, we want to thank Allah S.W.T because of the successful in finishing our assignment in major issue of Business Development (MGT362). Without the bless maybe our group assignment would not complete. In this project we are divided into several groups. Each group consist of four members. Our group member is Adam, Kamrin Joy and Norfadillah are very grateful in doing this our major issue which is BTC company. Although we have a lot of problem in doing this project, it is not limitation to our capability in completing this project. As a group of this assignment, we also want to thank to our lecturer Ms. Rusalbiah Che Mamat. All her effort are given to her students for their own best on present their work done. All her knowledge, opinion, experience and advise that given and shared to our group and also other students are highly appreciate.
BTC company is a Sabah local company and own by Tuan Haji
Abdul Kadir Bin Haji M.E Sikkandar for the textile, curtain and ready made product. It is incorporated since 1994 under the company’s Act, BTC Impex Sdn Bhd. Common operation on 1st January 1995. The principal activity of this company is import textile and ready made product. This company are have a branches that were located in Kota Kinabalu and Lahad Datu. BTC Maju Holding Sdn Bhd has been actively involved in the food and catering business. It is serve more than only food and catering. They also provide services for special function such as wedding catering, parties such as birthday, house warming, tea parties, BBqs/ buffet and beach parties , celebration such as sports, festival and national. These company only operate in Sabah mainly. They have no branches outside Sabah. But their planning to open their branches in Malaysia and neighboring country such as Singapore, Brunei Darul Salam , Philippines, Thailand and Indonesia.
but also their popularity amongst their wide range of clientele.Being a Muslim Bumiputera Company. What is equally interesting is to note the unreserved patronage from the Chinese and other local races in Sabah whom they are still able to retain despite stiff competition. 4 . BTC Maju Holding Sdn Bhd has been actively involved in the food and catering business.1 BTC Food and Catering Since its incorporation in 1993. they have captured a significant share of the market in the food catering business. Over the years their business has been growing steadily. They strongly believe that this is most crucial to their business success. This is because they are customerfocused. commanding a strong influence particularly on the Malay community in Sabah.0 Background Of The Company 1.1. taking cue from the consumer-preferences so useful to satisfactorily meet their expectations and thus strengthen their mutual relationship with them. reflecting not only their acceptance in the local market.
famous for delicious food and quality service. Mission • To become a leader among the Muslim food catering businesses in Sabah by creating a reputation for quality food with value for money and quality service with emphasis on hygiene.Vision • To establish a chain of exotic food centers in Sabah with a unique identity. To attract and develop capable and dedicated personnel to implement Company's plans. policies and programs. Goals BTC maju holding Sdn Bhd’s goals are : • • • • • To maintain and strengthen Company's existing markets whilst seeking to penetrate into new ones. 5 . To set up fully mechanized central kitchen to ensure production of hygienic and quality food with due emphasis on taste-consistency. To operate a network of well-equipped independent food centres in every major town in Sabah. To constantly research into factors influencing consumer satisfaction and sales growth.
BTC Impex Sdn. "Bumiputra Textile Centre". Bhd. "Ayu Textile Centre". we also have a bridal gallery offering exclusive bridal outfits and other wedding related items on a "purchase or hire" basis for Malay wedding ceremonies. besides the other department. commenced operations on 1st January 1995. 6 . The marketing of these products are done through its 2 distribution outlets in Kota Kinabalu and Lahad Datu. and curtain materials. and "The Arab Traders" all of which were carried on for 12 years under the sole ownership of Encik Abdul Kadir Sikkandar . The incorporation exercise saw the take-over of 3 sole proprietorship textile shops viz.the present Chief Executive Officer of the Company. The principal activity of the Company is import of textiles. ready-made garments.1. At our Kota Kinabalu branch.2 BTC Textile Curtain and Ready Made Product Incorporated in 1994 under the Companies' Act.
best value and best satisfaction to customers To adopt professionalism and integrity in dealing with customers/suppliers To maintain our position as the largest textile dealers in Sabah to satisfy the needs and preferences of all textile shoppers 7 . GOALS • • • • • To provide excellent customer services and quality products To provide the best choice to customers from an extensive product range To provide fair pricing. MISSION • It is our goal to build a corporate identity based on credibility for products quality and service excellence.VISION • We aspire to become a market leader in the textile trade in Sabah and share the fruits of our success with our customers. staff and the shareholders.
curtain and ready made product) The Company's Board comprise of the following directors whose extensive experience in the textile business has propelled the Company to greater heights:Director Tuan Hj. commanding a significant share in the overall textile trade in Sabah. they are able to constantly sense the market trends and act accordingly to invest in the latest designs of products and thereby maintain the Company's competitive edge in the market LOCATION Having consolidated our operations after the recent economic crisis. Sikkandar Puan Hjh.popularly known today as "BTC" . Sithi Kathija Begam Gulam Mohamed bin Mustafa Portfolio Chief Executive Officer Director General Manager Experience 25 years 19 years 21 years With just over 11 years after its incorporation. E. The Company is proud of its achievements.2. the company . Abdul Kadir bin Hj. our outlets are now confined to Kota Kinabalu and Lahad Datu. having created a dependable customer-base over the years.0 Entrepreneur’s Background BOARD OF DIRECTOR (BTC Textile. Because of the in-depth knowledge of the directors in regard to the complexity of the textile trade.has shown trends of strong performance. M. 8 .
The building faces the main bus stand and Majlis Daerah. this centre also has 2 floors with a fully air-conditioned environment. Situated in the heart of the city the outlet is located just next to the Bank Negara Building on one side and facing the Kota Kinabalu High Court on the opposite side. From a commercial point of view this shop occupies one of the best strategic locations in the town with great business potentials for further improvements in the years ahead. The shop consists of 2 floors . This is obviously attributed to both the image built up by the company over the years and the shop's central location in the busy town.KOTA KINABALU Styled under the name "BTC Textile Emporium" this outlet is housed in Block A of the Sinsuran Complex. This enables the shop to render a great deal of convenience to all shoppers. This obviously provides a serene atmostphere where one could leisurely make their selections from a wide range of products. This outlet is located in the trading hub of Lahad Datu town. The vast space inside offers the customers a comfortable and peaceful atmosphere enabling them to make hassle-free selection from a wide range of neatly displayed goods. The 2nd and 3rd floors are used for office and storage purposes respectively. A usual feature one would observe here is a continuous influx of customers.the Ground and the 1st Floor. Similar to the Kota Kinabalu shop. 9 . The fully airconditioned interior of the shop offers vast space for customers to move about freely. LAHAD DATU This shop occupies Lot No 3 & 4 in Block A of the SEDCO Complex.
000.E. Ab Jamal Tun Hj. Abdul Kadir Hj. Sikkandar En.00 is held by Tuan Hj. Sakaran Dandai Tuan Hj. 10 . Abdul Kadir Puan Rosanitah @ Afsah bte Mat Salleh Chairman Director Director Director Director • The entirety of the issued and paid-up capital of the company totalling RM2. Abdul Kadir bin Hj.500. M. Abdul Kadir in the proportion of 70% and 30% respectively.Board of Director (BTC Food And Catering) The Board comprises of the following Directors:Tuan Hj. Sikkandar and Cik Yasmeen bte Hj. Sathiq bin Jailani Cik Yasmeen bte Hj.
In addition they also own and manage a network of canteen operations at Public Institutions such as those at hospitals. 3. the Sabah Medical Centre (SMC) has chosen to invite them to take over the food-catering activities to its in-door patients at Kingfisher Park which they have been carrying on smoothly ever since.1 11 . In 2001.0 SWOT Analysis Strength Having capitalized on the valuable lessons and experience over the years.3. police headquarters and even a restaurant at Heritage Plaza.000 pax at any given time. today they are well positioned to undertake large-scale catering activities of even 10. Luyang.
00 5 250 3.000.000. Kota Kinabalu) 1999 Current project 12 .000 RM2.00 (Jalan Tuaran. Kota Kinabalu) Universiti Malaysia Sabah RM449.000. Kota Kinabalu) Institut Teknologi MARA (Menggatal.00 1.00 1.300 RM3.000.560.825.000.00 450 600 300 200 RM36.000 RM2. Kota Kinabalu) 6 7 8 9 Kota Marudu Hospital Canteen Civil Aviation Department (Kepayan.Past project The Company has successfully performed the following projects in the past:PAX No CANTEEN PROJECT PERIOD 1987 1989 1987 1990 1992 1994 1993 1995 1991 1995 1996 1998 1996 1998 1996 1998 1997 PER CONTRACT VALUE DAY 1 2 3 4 District Hospital Lahad Datu Beluran Hospital Canteen (supply and delivery of food) Universiti Kebangsaan Malaysia Sabah Museum (Kota Kinabalu) MAS Cargo MAS Passenger Terminal MAS Admin Block (Kepayan.000.
BTC Cafeteria at Universiti Malaysia Sabah (UMS. A team of well-trained and customerfriendly staff is deployed to handle all work at the venue of the function. Our focus is on speedy and professional services with best satisfaction to the customer Range of service 13 .600 pax per day • Besides the usual Canteen operations at the premises of Government Institutions. Kota Kinabalu) with a customer turnover of about 1.• BTC Cafeteria at Heritage Plaza Luyang (Kota Kinabalu) with a customer turnover of about 950 per day. Orders for catering services are accepted at all outlets including the Head Office at Kota Kinabalu. the Company also undertakes Food Catering for small as well as large private functions.
Ceremonies o o o 4. Wedding Caterings 2. Celebrations o o 14 .The following are among the main range of services currently offered by BTC Company: Food caters and related services to any type of occasion including: 1. Parties o o o o o o Orientation Birthday House Warming Tea Parties Beach Parties BBQs/Buffets Ground Breakings Opening Prize Giving Sports Festive 3.
BBQs and buffets. birthday parties. official openings/launchings and prize giving/awards presentation and graduation ceremonies. A team of well-trained and customer-friendly staff is deployed to handle all work at the venue of the function such as school/company orientation parties. government and corporate organizations.Parties This company also undertakes food catering for small as well as large private functions for individuals. 15 . Orders for catering services are accepted at all outlets including our Head Office in Kota Kinabalu. Such events include ground breaking ceremonies. tea parties. beach parties. Ceremonies Catering services for indoor and outdoor ceremonies are also provided by our company. house warming parties.
These packages include the following: 1. furniture hire. state and national celebrations. event management. Setup o o o 16 . Christmas. Such celebrations include sports. canopy hire. Their company is proud to be able to a wide range of all-inclusive packagedeals for weddings or functions. They extend their services to suit the varying budgets of different customers. Chinese New Year. transportation and many more other related services. they are able to assist us with food catering. festive celebrations such as Hari Raya. Rentals o o o o o o Pelamin/Thrones Canopies Rostrum Tables and Chairs Cutleries & Crockeries Cooking Utensils Music and Sound System Transportation Floral Arrangement Hall arrangement Decoration Backdrop 2. Supplies o o o 3.Celebration This company capable team of professionals is always at hand to cater for various types of celebrations whatever the size of your party. In helping us ensure that our event is well taken care of.
4. Their people are dedicated and talented. 17 . speedy and efficient in the delivery of their service. they are employed at various levels of operations. Services o o o o Videography and Photography Food Catering Invitation Cards Printing Bridal Make-up. their highly trained and skilled team of staff works efficiently together to deal with customer service and other routine tasks. Equipped with a variety of talents in their own fields. Their investment in Human Capital is substantial. They are proud of their skill and knowledge is an asset to the Company. Their continuous training program has fine-tuned their people making them customer-friendly. etc Team From management to service staff.
Likas. Budget and the menu to be chosen. food will be sent to the venue at the required time. Suriati 088-218761 / 088- 219430 / 088-221457 Ms. Thereafter appointment will be made with customers to discuss their type of Function. The canopy (if required) will be set up at least 5 hours before the occasion 6. 4. together with our catering staff (if needed). please call them at any of the following numbers: Place BTC Caterers. Susai / Ms. 18 . Upon negotiation. They welcome your feedback and complaints. Santhiq / Ms. Their catering supervisor and staff will assist in case their services are needed 7. 5.Orders For the information and convenience of our potential customers. Invoices will be sent to the customers for payment within 3 days after the function. On the date of catering. the following step-by-step guideline is provided: 1. though they assure you their best service. Norlin 2. 3. Kota Kinabalu Mr. if any. 8. Halijah / Ms. satisfied customers will sign the Catering Order Form and pay a deposit of 30%. Kota 088-225346 Kinabalu BTC Head Office Sinsuran. Telephone 088-438786 Ask For / 088Mr. Lena Kota Kinabalu 435786 BTC Cafeteria. Queen Elizabeth Hospital. For initial enquiries regarding catering services and/or rental of hirable items.
BTC textile has many competitors that they should to compete. For their food and catering. Nowdays. Ballroom for special function and Surau in their outlet. Other than that. BTC company are not provide VIP room( air condition ). there’s many textile existing in Kota Kinabalu area beside BTC textile. that have been a lot of competitors they have to compete in selling the textiles. Other than that. the restaurants are not in the strategic area which is Menggatal and Lintas Plaza at Kota Kinabalu area.2 Weaknesses These company have a few weaknesses which is they have to overcome. in the global economic era.3. So that. it make customers feel that BTC textile same with the others textile in that area. This will lead their customer looking for other alternatives such as seek for the other restaurant that provide these kind of facilities 19 . they sells and provide the same quality and type of fabric with other competitors. BTC textile outlet should have a uniqueness that can make customer attract to them. For the textile outlet. In this case.
They can implement these mission by opening more branches in Malaysia especially in Peninsular Malaysia especially in the big city such as Kuala Lumpur. Kuantan and George Town to make their company well known. if we look in the economic situation. Besides that. 20 . Johor Bahru. Thailand and Indonesia. Brunei Darul Salam. we can see the positive growth and this will encourage BTC company to invest and find more opportunity to let their company to be known in Malaysia also in the neighboring countries such as Philippines. Singapore.3 Opportunity Nowadays. stationeries and household. in this very encourage economic situation BTC company should take an advantage to expand by open more type of business such as bakery.3.
This is because they have to face this disease when it comes. Due to the increase in world petrol price. our country has also not accepted from this situation. it also leads to the increasing price of necessity goods.3. 21 . All of these factor will also effect in the BTC textile operation where the cost of the entire operation will increase such as delivering the stock of fabric also increase the overhead expenses for the electricity in their textile outlet. With these raised. this also will increase the price of chicken in the domestic market. the price of gas also increase as well as electric tariff which is set by the Malaysia government also make difficult to their business operation run effectively. Besides the increasing of world petrol price. the shortage of the sugar stock will make the food and catering operation difficult to operate due to the increasing of their material cost. This is because of the insufficient of chicken supply. This is because the supplier should import chicken from other country that safe from these disease. According to this disease factor.3 Threats Bird flu disease is one of the threats for BTC food and catering. This disease will lead for the decrease of chicken supply. Furthermore.
0 Competitor Analysis 4. This Restaurant have placing four branches at Kota Kinabalu city such Sembulan. Wawasan Plaza and Wisma merdeka.1 Restaurant Sinar Mustika Sinar Mustika is the competitor that have the advantages to compete with BTC company. Sinsuran. 4. They also have a dining tender at Sekolah Menengah Sains Kota Kinabalu Sabah (SMSKK). VIP room (air condition) and ballroom in their restaurant. Asia city. It is because this company have a facilities such as surau. the other competitors is Restaurant Sri Sempelang which is they have placing their restaurant in the strategic area. 22 . Restaurant Sinar Mustika have the advantages in the financial because they have government tender. With this.2 Restaurant Sri Sempelang Other than Restaurant Sinar Mustika.4.
It is because this company is directly involved in making business with many company inside and outside Sabah. 5. It is easy if they have their own building.5.2 Locations Even though this company in the strategic area because nearly to government and corporate office but the location to make a business is little bit problem. they also have many competitors to promote their product and services to compete with other textile and restaurants. These affect the company in terms of hard to attract customer to gain more profit. 23 .3 Employee According to this problem.1 Marketing Since BTC Company is a big company in Sabah. This is because the bumiputra are not interested to work as a waiter. Other than that. the company only have branches in Sabah mainly not in other state. 5. chief and cashier in the restaurant or even shop assistant in the boutique. BTC company are facing problem in recruiting employees.0 Problems 5.
5. 24 . new tariff electric set by the government (increase) and the shortage of sugar stock in the domestic market.4 Global Issue This also affect the operation of the company which is the increasing in the world petrol and gas price. they have problem to increase their product price in order to gain more profit because of their competitors who also provide the same price of the product. bird flu disease. According to this fact.5 Financial In case of the global issue stated above.5. almost all the raw material and overhead expenses in operating the business is increase.
the price of gas also increase as well as electric tariff which is set by the Malaysia government also make difficult to their business operation run effectively. bird flu disease. the shortage of the sugar stock will make the food and catering operation difficult to operate due to the increasing of their material cost. Besides the increasing of world petrol price.0 Analysis Of The Problem 6. Due to the increase in world petrol price. 25 . new tariff electric set by the government (increase) and the shortage of sugar stock in the domestic market. This is because they have more than one branches in Sabah. All of these factor will also effect in the BTC textile operation where the cost of the entire operation will increase such as delivering the stock of fabric also increase the overhead expenses for the electricity in their textile outlet. They cannot generate more profit because of the issue that are stated above which is increasing in the world petrol and gas price. Furthermore. With these raised. Here the company cannot mark up their product and services price because they have competitors who provide the same product and services as them.6. They should equivalent the price and quality of the product and services in order to compete with their competitors. our country has also not accepted from this situation.1 Financial These company must have a big capital to run their operation. it also leads to the increasing price of necessity goods.
2 Location The locations of the company are mainly in Sabah. Besides that. Chinese and Indian foods. This is direct or indirectly promoting their company and product to the local community and also for the tourist to come visits our county.6. the governments have produced many graduates. So that. usually people are prefer to go to the town. They should implement a strategy to enhance their business other than Sabah. the shortage of the skill worker will affect to fulfill the post of the job opportunities. the graduates are not interested to work such a waiter and shop assistant. For example lacks of chief that can cook various of cuisine for Malay. 26 . This is because.3 Employee Nowadays. So in this case. They not provide any branches outside Sabah such as in Peninsular Malaysia. the company are preferred to employ worker from outside. 6. In Sabah they also did not placed their restaurant in a strategic area such as at the Kota Kinabalu city.
we recommend that BTC company should use the customer orientation strategy rather than profit orientation which is. they should adding more uniqueness of their outlet to look different with other competitors to attract customer. we recommend that the BTC company should train their employee to work independently and effectively to run their business. friendly and skilled worker. 7.3 In the employment factor. In order to implement it. Shah Alam and George Town. They also have to ensure the customer satisfaction by providing a good product and services and should maintain the quality consistently. Kuantan. Although to train and employ their skill worker will need a highly cost. they are more focusing to gain more profit rather than generate more customer. But if they are choosing the profit orientation strategy. Johor Bahru. This also as a tools of promotion where they will meet many people which come in variety races and religion from Malaysia country. This will lead their company well known in the Malaysia in providing a good product and services to their customer. if they choosing the customer orientation strategy they are target to raise more customer rather than to gain more profit. they should proceed it to make their company established effectively with the background of the good manners.1 According to the financial problem. 27 .7.0 Recommendation 7. we recommend that the BTC Company should adding more branches at the entire region of Malaysia such as in the big city Kuala Lumpur. 7.2 At the location problem.
We can look at their effort in running their business operation and how their handling their worker. These company is qualified to be the most successful company in the small medium industry (SMI).8. Brunei Darul Salam and Philippines. Malaysian policy is to provide and helps the local company by provide facilities such as business loan. BTC Company is one of the potential local company that will be success not only in Sabah but also in Malaysia and neighboring country such as Thailand. creative and innovative. BTC company takes the opportunities and gets the benefits from this policy to exploit it. Other than that. financial. So that. outlet. this company provides the opportunities job to local peoples and involved in a healthy competition to others (Malay and Chinese). Indonesia. projects and management effective. 28 .0 Conclusion As a conclusion. This is because BTC company are very active in promoting their good and services to the local community.
0 References 1) 2) 3) 4) 5) 6) www.com.9.my BTC customer Previous semester major issue folio Local community BTC workers Members and classmate 29 .KumpulanBTC.
0 Appendices 30 .10.