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This is a regular
publication of
Cuervo Appraisers
newsbits, reminders
and important

ISSUE III MARCH 31, 2008 http://www.cuer voappr

Miner gy Lauds CAI Quick Action CAI Family Corner

CAI Head Office received last 16 March 2008, a faxed letter from Mindanao
Welcome our New Hires –
Energy Systems, Inc. (MINERGY) thru its Senior Vice President William U.
Lim who extended their gratitude to CAI for giving them the opportunity to Fernando “ Ferdy”R. Valdivia joined the CAI
justify their side on the impairment issue raised by SGV on MINERGY and Family 12 March 2008 as the new Marketing
Bubunawan assets. This resulted to some adjustments in our appraisal report Manager. Ferdy believes the team can soar to
which resolved the negative issues which may have resulted to unfavorable heights that will boost Company’
s sales.
financial reports of their companies.
In the same letter, they expressed appreciation to our Technical Managers, To assist Ferdy with the Marketing
Engrs. Amando Chua and Ronillo Catapang, who took time out to meet with documentation and other needs of the
them and SGV. The meeting proved to be educational for MINERGY as Marketing Division is Anna Marie R. Consulta,
they realized how important the appraisal activity is to their companies. Marketing Department Secretary, hired 17
According to their Senior VP, Mr. Lim, the discussion likewise “gave us March 2008.
some knowledge on the implementation of the International Reporting
Standards to the Philippine setting, not only on the financials but also on the Congratulations to the following who have successfully
asset appraisal.” completed their probationary period –
Our quick and timely response to our client’ s needs has always been and
will always be one of our major thrusts that CAI Management cannot Leoncio D. Llamanzares
emphasize more than enough to nurture our business partnership not only Account Manager
with our existing clients, but also with our prospective clients as well. January 16
CAI Management salutes our Technical Managers, Bebot Chua and Ronnie
Catapang for a job well done. We encourage you to pass on this virtue of Liezl B. Arellano
running the extra mile for our clients at all times to your staff. Personnel Clerk
March 11
CAI President Visits Cebu Jocelyn D. Lazaro
Contributed by Allan Aquino
Junior Proofreader
March 13

CAI Turns-over Valuation Report to

CAI recently turned-over its valuation report of Atlas
Consolidated Mining and Development Corporation (ACMDC).
The mining firm is one of the country’ s forerunners in the mining
industry with focused interest in copper, nickel, gold, mineral
explorations and water resources. The partnership is seen as a
perfect coming together given that CAI has a long track record of
asset valuation in the mining industry covering the valuation of
March 18, 2008 was a red-letter day for all of us at CAI Cebu fixed assets on- and off-site, as well as valuation of mining rights
Branch Office as we prepared to give our first CAI lady president, based on the client’s independent geologist’ s report prepared in
Ms. Chato, a warm welcome on her maiden visit to our office at the accordance with the Joint Ore Reserves Committee (JORC)
10th floor of Keppel Bldg. along the Cebu Business District. Standards.
As the Cebu Branch Manager-host, I escorted Ms. Chato from the
building lobby to our office where she exclaimed appreciation over
our backdrop and the Company’ s Name at the door entrance.
Inside the office, she was greeted by the entire Cebu Staff with
whom she exchanged a handshake with each of them as I
introduced them individually to her.
Giving her a tour of the Cebu office, Ms. Chato checked on each
employee’ s work place, giving her observation and advice on how
to keep the work place neat and orderly, conducive to a more
productive work in pursuit of the 5S Program. She likewise
suggested the use of steel cabinets to safekeep current appraisal
reports and affordable blinds to shut out the glaring sunlight.
Having met all the Cebu staff and engaged in small talk with each
of them, Ms. Chato handed to me the regularization contracts of
Alameda, Aquino, Garma and Lafuente for their respective
signatures. She also personally brought the good news of Mary Shown during the turnover are, seated from left, CAI Chairman
Jane M. Brusas’ and Anthony S. Fernandez’ promotions to Branch Ramon C. F. Cuervo III, President Charito Cole-Alfaro, ACMDC
Accountant and Assistant Manager, respectively, effective April 1, Vice President Adrian Ramos and Senior VP for Operations
2008. Constante P. Bumanglag. Standing at the back are CAI Marketing
Our president’ s branch visit was a very fruitful and productive one Manager Benigno Ignacio, Jr. and ACMDC Legal Counsel Atty.
as we were given the opportunity to listen and appreciate first-hand Carmen-Rose A. Basallo-Estampador.
her explanation of the Balance Score Cards, its mechanics,
objectives and benefits. Personally, her visit richly benefited me since Ms. Chato was able to impart helpful tips and proven directions in scouting
for more clients and nurturing a healthy client relationship that will ensure our continuing service for their asset valuation needs. Moreover, she
imparted the basic questions, considerations, and procedures we need to keep in mind when computing the proposed fee of the project on hand
while at the same time uncovering monitoring tools that will ensure compliance with expected mandays vs. staff productivity and project
profitability. Ms. Chato’s branch visit was capped with a dinner she hosted for all CAI Cebu staff where she got to know more of us in an informal
and more relaxed atmosphere.
All of us here in CAI Cebu wish to thank our Madam President for taking time out from her busy schedule to visit us and give the direction
towards achieving the battlecry for the year – “48 at 28 in 2008.”
March 31, 2008 P-2

Work and Play at Mountain View Natures Park

Contributed by Allan Aquino

n his recent branch visit to Cebu, company knowledge of our Cebu staff was enhanced when Finance & Admin Head Art Pablico oriented
O the former on CAI’ s administrative and operational process flows. (Please refer to related article on “
issue). As Mr. Art emphasized the Company’
HR conducts seminars….”in this
s strengths and its 28 years of having earned its credibility, forging a niche in the appraisal and
real estate industries, the Cebu staff learned to appreciate more and develop a pride for the Company they work for. Our morale was further
boosted when Mr. Art conducted a one-on-one meeting with each of our Cebu staff to address their individual concerns, particularly over their
employment status. After these enlightening talks, Mr. Art, together with other Cebu non-Technical staff, came along with our appraisers to
Mountain View Natures Park at Busay, Cebu City after taking an early dinner last February 29.
The 15 to 20 minutes drive from CAI Cebu Office is like shooting
Wedding Bells in Cebu two birds with one stone. On one hand, Mr. Art was able to
Contributed by Mayette Dizon personally witness the completion of the site inspection work
covering the entire park, with all its land and improvements.
A life of togetherness for Edgar Afterwhich, we enjoyed the Baguio-like cool fresh breeze from the
view deck of the park and experienced a relaxing moment while
Brusas and Mary Jane “ Jing”
Medallo, CAI Cebu Branch gazing at the truly breathtaking wide panoramic view of Cebu City.
Accountant, began on the 8 th From the view deck, we moved to the Conference Hall where we
day of March 2008 amidst a rainy had fun videoke-singing. Mr. Art gamely sang with the Cebu staff. It
was a night of revelations! Majority of them, especially Babylou,
afternoon, always believed
turned out as promising Rockers! – a lucrative business CAI-Cebu
to be God’ s sign of an
abundant blessings for the may (seriously?) consider in expanding its operations.
newly-married couple.
The much-awaited wedding HR conducts seminars on Employee
rites were solemnized at the
historic Cebu Metropolitan
Handbook and various Work Process
Cathedral Church in Cebu City Flows
by the Reverend Father Leonilo
B. Igloria and witnessed by five During his Cebu visit last February 28 to 29, Finance & Admin Head Art
pairs of principal sponsors. Pablico conducted in our Cebu Branch Office a seminar to brief its
The bride’s parents, Ben-hur and Evelyn Fariola looked pensive employees on the salient points of the updated Employee Handbook which
as they watched their unica hija recite her marriage vows. was earlier distributed to all employees. Art took this opportunity to
emphasize to them the importance of disciplining oneself to report for work
An hour after the ceremony, the wedding entourage and guests
on time thus enabling the employee to give the company a fair day’ s work.
feasted on a sumptuous dinner held at the Grand Ballroom of This naturally translates into more productivity, i.e. more work being
Metro Park Hotel in Lahug, Cebu City. It was quite a gathering of accomplished the earliest time possible, making turnaround time shorter.
families, relatives and friends, with the lively Ms. Maristela The mini-seminar thereafter touched on the work process flows involving
Orlanes-Remitar, former BDO of CAI-Cebu, acting as program the Company’ s finance and marketing activities. These encompassed
host. finance-related work processes such as availing of cash advances,
To the newly-married couple, Edgar and Jing, your CAI Family liquidating these cash advances, requesting for – expense reimbursements,
wishes you a life of oneness full of bliss under God’ s guidance and purchase/issuance of materials, services, payment whether in cash or in
protection. check. Overviews on their objectives, brief processes from start to finish,
and attendant documentation were explained.
To gain a better perspective on how projects come about, Art likewise

MARCH Birthday Celebrants

dealt in general on the marketing process flow which begins from getting
requests for appraisal work through either walk-in/call-in clients classified as
office accounts or solicited accounts initiated by the Account Managers.
15 - Amando “ Bebot”Chua, Real Estate Division Manager Proposals are then sent to the clients for their conforme, submission of
18 - Joseph Oliver Barote, Driver/Messenger/Janitor Cebu Branch required documents and payment of required downpayment before
19 - Jimmy “ James”Alonto, Utility Clerk inspection work can be scheduled/may commence. Close coordination
20 - Eugene Balatico, Junior Appraiser – Real Estate among the Marketing Division, Technical Division and Project Management
21 - Joel Guinto, Junior Appraiser –
Real Estate Dept. is of utmost importance for the smooth and timely delivery of our
29 - Ronalyn “ Rona”Coza, Accounting Assistant product – the appraisal report –
to our valued clients.
A similar seminar was conducted with the Head Office employees last
March 10 with the Personnel Manager Ruby Madrasto handling the
Employee Handbook’ s salient points – focusing on the official time
.. schedules, allowed break times, conditions and computations for tardiness,
undertime and overtime, availment of leaves, corresponding sanctions, and
observed cut-off periods. She emphasized likewise on the importance of
punctuality which translates to productivity, and which ultimately redounds
to achieving an outstanding work performance. Together with Art, they
answered queries and clarifications posed by the employees.
Head Office employees, particularly the newly-hired staff, were likewise
enlightened by the work process flows covering Finance and Marketing
activities as explained to them by Art.
In the same token, Art informed the employees that other work process
flows, e.g. Production aspect, will be tackled in the future for everyone’ s
appreciation and better understanding.

(from 365 anecdotes and reflections by
Fr. Jerry M. Orbos, SVD in his book “
just a MOMENT”
March 3 - CAI President, Ms. Chato, treated March birthday celebrants to
a breakfast salu-salu at the Valle Verde Country Club. Together with
Finance & Admin Head, Art Pablico, Ms. Chato got to know more closely b- Just for the weekend
he story is told that when Joseph of Arimathea was asked why
day celebs, James Alonto, Eugene Balatico, Joel Guinto and Rona Coza.
Bebot Chua, however, was unable to attend this gathering as he and Engr.
Ronnie Catapang had to catch an early flight for Cagayan de Oro upon
T the lent his tomb to Jesus, his reply was: “
He was going to use it just for the weekend.”
His disciples told me

s request to meet with the latter regarding the appraisal report for
Minergy. Bebot will join the April celebrants next month A MOMENT WITH THE LORD
March 13 - Marketing Division reached the P 6.0 Million mark of sales Lord, let my love for you not just be for the weekend. Amen.
closings. Ms. Chato rang the Company Bell with delight to joyously
announce this accomplishment. A MOMENT WITH THE WORD
“The mountains may depart, and the hills will be shaken, but
Arthur A. Pablico Ruby B. Madrasto
Editor-in-Chief Associate Editor my steadfast love for you will never end.”
John 54:10
Emer Arante Chris Regino Liezl B. Arellano
Layout Artist Asst. Layout Artist Circulation In-charge

Joy is the fruit of the Spirit that
This is a monthly publication of Cuervo Appraisers, Inc.
2/F Padilla Bldg., F. Ortigas Jr. Rd., Ortigas Ctr. Pasig City, MM is always in season..”

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