Creating awareness about HIV-AIDS in the community

By Veena.K 2001

HIV-AIDS
The problem of aquired immuno deficiency syndrome (AIDS) affects all countries and a greater number of people every year. • There were 5 million new infections in 2005. • 40.3 million people were HIV+ at the end of 2005 • 3.1 million died of AIDS related illness • In India 5 million are affected,

Statistics
New AIDS cases in India Cumulative Males 79041 Females Total 32567 111608

Need for HIV-AIDS awareness
• • • • Pandemic with no cure or vaccine Prevention of transmission for control IEC best way of influencing public Moving beyond awareness- Behavior change • Targeting youth

Problems due to lack of awareness:
• 1. High prevalence of HIV especially in the teenage, reproductive age group • 2. Prevalence of misconceptions about modes of spread, cure, etc • 3. Discrimination and marginalization of groups

Steps in planning an awareness campaign
1. Establishing goals 2. Initial assessment 3. Target audience 4. Setting objectives and performance targets • 5. Developing strategies: Messages and materials • • • •

• 6. Developing channels of communication, institutional networks, activities • 7. Planning for support services • 8. Monitoring and evaluation • 9. Scheduling and budget • 10.Reassessing the programme

The objectives of the IEC strategy in the National AIDS control programme:
1. 2. 3. 4. To raise awareness To promote desirable practices To mobilize all sectors of society To create a supportive environment for the care and rehabilitation of persons with HIV-AIDS

To achieve ZERO transmission of HIV by 2007 To attain awareness level of not less than 90% among the youth and others in the reproductive age group

Methodology used in awareness campaigns
Individual approach: Personal interviews
Home visits

• PROs • Can discuss more freely, • Confidentiality, • Can argue and convince a person to change behavior

• CONs • Number reached is small • Only direct contacts reached

Group approach:
1. Lectures 2. Demonstrations 3. Group discussion 4. Panel discussion 5. Symposium 6. Workshop 7. Conferences 8. Seminars 9. Role play/ situation discussion

Adjuncts:
• • • • Charts Flipcharts Exhibits Posters • • • • Pamphlets Videos/ films Slides Audio tapes

Mass approach:
• • • • 1.Television 2. Radio 3.Newspapers 4.Printed materials: pamphlets, posters, • 5.Health exhibitions, museums, • 6.Internet
PROs • Wider audience • Cost effective • Printed material can be shared • Initiate discussions CONs • One way communication • Technical expertise • Response can be adverse • Meaning misunderstood

Some on-going programs
• Peer educators • Promoting condoms: condom carnival, condom savaal, social marketing • Red ribbon clubs • Formation of clubs for blood donation, street theater groups • Celebrating world AIDS day • Celebrity messages • 24/7 Interactive voice response system(1097) • Voluntary counseling and testing • Behavior change communication • Targeted interventions • STD clinic based intervention programmes Surveillance • Annual behavior surveillance survey • Sentinal surveillance

More programmes…..
• University talk AIDS • Family life education for girls(FLAG) • Walk for life • Best practices • SOS-save our sisters • Saathi • Indian institute of young inspirers International: Grim reaper- Australia ABC- U.S.A Hot rubber- Switzerland PIASCY initiativeUganda HEART- Highly effective art

Wise up!

Help create change

References
• • • • • • • • • • • www.psgaidsinfo.org NACO: www.naco.nic.in: for statisics and programmes www.unaids.org: for statisics www.avert.org www.worldwyca.org www.hivan.org www.iiyi.org: indian institute of yound inspirers www.coreinitiative.org http://www.sparsha.4mg.com/ http://www.nari-icmr.res.in: National AIDs research institute http://www.who.int/en/

References cont….
• AIDs prevention and care initiatives in Tamilnadu • Alliance: Beyond awareness raising: Community lessons about improving response to HIV/AIDS • How to use an AIDS awareness communication package in the workplace and community • HIV Health& your community: A guide for action • AIDS prevention through health promotion: facing sensitive issues • Park & Park