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Core Courses Specialization Courses Specialization Courses Sectoral Specialization Project SEMESTER – I (Total: 7 Units)
SUBJECT CODE MBA 1001 MBA 1002 MBA 1003 MBA 1004 MBA 1005 MBA 1006 MBA 1007 NAME OF SUBJECT Management Principles & Practices Financial Management and Accounting Organizational Behaviour Marketing Management Quantitative Techniques for Management E-Business Management of Manufacturing Systems Credits one one one one one one one
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28 17 Units (Theory) 06 Units (Theory) from one group 02 Units (Theory) from another group 02 Units (Theory) 01 Unit (Sessional)
SEMESTER – II (Total: 7 Units)
SUBJECT CODE MBA 2001 MBA 2002 MBA 2003 MBA 2004 MBA 2005 MBA 2006 MBA 2007 MBA 2008 NAME OF SUBJECT Business Communication Human Resource Management Business Research Managerial Economics IT for Managers Operations Research Strategic Management Foreign Language (French) Credits one one one one half one One Half
SEMESTER –III (Total: 7 Units) FUNCTIONAL SPECIALIZATIONS Finance Management Area (MBA 3001 to MBA 3008) SUBJECT CODE NAME OF SUBJECT MBA 3001 MBA 3002 MBA 3003 MBA 3004 MBA 3005 MBA 3006 MBA 3007 MBA 3008 Marketing Management Area (MBA 3009 to MBA 3017) MBA 3009 MBA 3010 MBA 3011 MBA 3012 MBA 3013 MBA 3014 MBA 3015 MBA 3016 MBA 3017 Human Resource Management Area (MBA 3018 to MBA 3025) MBA 3018 MBA 3019 MBA 3020 2 Management of Financial Services Investment and Portfolio Management Corporate Finance International Finance Corporate Taxation Management of Financial Derivatives Corporate Accounting Cost and Management Accounting Consumer Behavior Marketing Research International Marketing Industrial Marketing Advertizing and Integrated Marketing Communication Retail Management Services Marketing Sales and Distribution Management Brand Management Human Resource Planning Industrial Relations & Labor Laws Recruitment, Selection and Training
MBA 3021 MBA 3022** MBA 3023 MBA 3024 MBA 3025 System Management Area (MBA 3026 to MBA 3033) MBA 3026 MBA 3027 MBA 3028 MBA 3029 MBA 3030 MBA 3031 MBA 3032 MBA 3033 ** Syllabus under preparation SECTORAL SPECIALIZATIONS Health Care Management (MBA 3034 and MBA 3035) Operations and Manufacturing Management (MBA 3036 and MBA 3037) Insurance and Bank Management (MBA 3038 and MBA 3039) Hospitality Management (MBA 3040 and MBA 3041)
SUBJECT CODE MBA 3034 MBA 3035 MBA 3036
Organizational Change and Development Organizational Theory and Design** Compensation and Rewards Performance Management Systems Individual and Group Behavior R.D.B.M.S. Business Data Communication Enterprise Resource Planning Programming Technology – I (C++) Programming Technology –II (Java Application) Software Engineering Multimedia and Web Designing System Analysis and Design
NAME OF SUBJECT Management of Medical and Health Services Hospital Planning Technology Management
MBA 3037 MBA 3038 MBA 3039 MBA 3040 MBA 3041
Supply Chain Management Bank Management Insurance Management Hotel Management Tourism Management
4 . Six electives from either of the following groups of specialization courses and two electives from either of the remaining groups for another specialization course. there will be 3 units of core papers and 1 unit of project SEMESTER –IV (Total: 7 Units) SUBJECT CODE MBA 4001 MBA 4002 MBA 4003 MBA 4004 NAME OF SUBJECT Management Information System Business Ethics Business Environment and Law Project (Field Assignment) • • The internal assessment for Sectoral Paper (40 marks) will comprise of 20 marks for quiz and 20 marks for project in the particular area of sectoral specialization. students will have to take 2 units from any of the sectoral specializations mentioned above In Semester IV. students will be offered 6 units from any of the specializations (as above) and 2 units from any other specialization courses (as above). apart from functional /sectoral courses. Sectoral Specialization: In addition to functional specialization. Students will opt for specialization in any two functional areas.Agro –Business Management (MBA 3042 and MBA 3043) Safety Management (MBA 3044 and MBA 3045) MBA 3042 MBA 3043 MBA 3044 MBA 3045 Agro and Cooperative Management Rural Marketing Safety Organization and Management Accidents Prevention and Safety Acts • • • 0 Functional Specialization: In Semester-III (Total: 7 units) and Semester IV (Total: 7 Units). It has been proposed that evaluation of the Project (MB 764) in Semester IV (100 Marks) will comprise of 50 marks for the summer project and 50 marks for the functional project. They will study 8 courses in any 2 areas of specialization.
organizing. Models of CSR Reference Text Books 1 Management-Stoner and Freeman 2 Essentials of management – Koontz and Odonell 3 Management . Module 6: Controlling : Definition. principles of organization. Other Contemporary theories of Management. Matrix structure. principles of planning. leading and motivating. Module 4: Organizing : Definition. Line structure. characteristics of control. Integration and Contingency school of Management . managerial skills Module 3: Planning : Concept. controlling managerial levels. departmentation. definition and importance. Formal and informal organization. Authority. control process. essential features of planning. types of control system. delegation of authority. Line and staff structure. management process.Robbins 4 Management -Gilbert 5 Management Today – Principles and practice-Gene Burton & Manab Thakur 5 . barriers in planning. Functional structure. Behavioral school. staffing.Semester -1 MBA 1001 MANAGEMENT PRINCIPLES & PRACTICES Module 1: Evolution of Management Thought : History of Management theories. planning. Module 2: Nature and Scope of management : Definition and importance of management. types of plans. and techniques of control. Module 7: Corporate Social Responsibility Importance of CSR. Committees. Module 5: Directing & Staffing Overview of Staffing functions. Leading. steps in planning process. decentralization. importance of controlling. Budgetary and nonbudgetary control. essentials of good control systems. responsibility. accountability. Classical School. Motivating and Communication.
risk and return trade off. Optimum capital structure.Vikas Publication Modern Accountancy. Module7 : Dividend policy Theory of relevance and irrelevance. 3.Tata Mcgraw-Hill Publication Financial Management. Operating. EBIT – EPS Analysis.MBA 1002 FINANCIAL MANAGEMENT AND ACCOUNTING Module 1 : Introduction to Financial Management and its relation to economics and accounting. Preparation of Financial Statement – Income Statement and Balance Sheet.K. Investment Appraisal. operating cycle and cash cycle. Financial Management. P. Maheshwari. 4. difference between financial cost and Management accounting. cash flow Analysis of Financial Statement -Profitability. Time value of money. Module6 : Working Capital Management – Factors influencing Working Capital requirements.S. Module 2: Introduction to Accountancy.Y. Module5 : Leverages –Financial. Module 4 : Statement of Changes in financial position .N. Cost of Capital. Current assets. Financing policy. financial Reengineering. Reference Text Books: 1. Khan.Amitabh Mukherjee & Md Hanif –TMH Publication 6 . turnover and financial ratios.Tata Mcgraw-Hill Publication Advance Accountancy. Walter and Gordon’s Model.Jain. corporate restructuring.Preparation of funds flow. Module 3 : Capital Budgeting – Cost and Benefit Analysis. 2.Prasanna Chandra.M.
participation. barriers of effective communication and their remedies.Organizational Culture and Organisational ClimateOrganizational Change and Development.S. Module 6: Group dynamics – Types of groups. Theories of Definition. tools for shaping behaviour Module 3: Personality: Definition. McClelland. Communication: The process. Sources of Conflict. Coping andConflict Strategies power in Organization. discussion. Robbins. OK and not OK influencing styles Module 7: Stress Management Definition of Stress. Herzberg. Module 2: Perception: Perceptual process selectivity.F. Vroom’s Theory Module 4: Equity Theory and Contemporary Theories Module 5: Leadership: Concept. group polarization. Managing perception Learning. Definition. group problem Personality Motivation : values: Theories of managemen. Luthans.TMH Publication 3: Organisational Behaviour – Uday Pareek-Himalaya Publication 7 . Group Behaviour solving Effective interpersonal relationship – T A. Intraindividual conflict and conflict Patterns. Sources of Stress. theories of learning. theories-Maslow.PHI Publication 2: Organisational Behaviour . Determinants of personality. conformity. relevance and scope attitudes & attitude formation and change . and Styles of Leadership. Formation of groups.MBA 1003 ORGANIZATIONAL BEHAVIOUR Module 1: Organizational Behaviour : definition. Theories. OD Techniques Reference Text BooksBooks: 1: Organisational Behaviour . group consensus.
challenger & nicher. Palmer: Principles of Marketing: OUP 8 . measuring satisfaction. Basic concept of product. Module 7: Marketing of services: Importance of services. Meaning and role of the elements of communication mix. bases of segmentation. Prentice Hall/Pearson 2. Core concepts of marketing and corporate orientation towards the market place. Philip Kotler: Marketing Management. the 4p’s and their sub elements. Procedure for price setting. strategies for the market leader. consumerism & consumer protection Reference Text Books: 1. Tele shopping. Delivering Customer value and satisfaction: value Chain. Module 6: Channel strategies: Basic concepts of marketing channel. Reasons for growth of services.Stanton: Fundamentals of Marketing: TMH 3.MBA 1004 MARKETING MANAGEMENT Module 1 Basic Concepts of Marketing & its evolution: Elements of marketing mix. Factors affecting consumer buying behaviour & consumer decision making process. Module 4: Product: Classification of products. initiating& responding to price changes. Different levels of channel and channel flows. CRM & building loyalty. packaging and labeling decisions. brand equity models. Market oriented strategic planning. shopping through the internet & self service stores. pricing methods. Service as a product. follower. Service product marketing research. Module 2: Market segmentation. Dealing with competition: Identifying competitors and analyzing competitors. Horizontal marketing systems. social marketing. attracting and retaining customers. Module 3: Creating customer value. Responsibility of service quality. Global aspects of services marketing. characteristics of services & marketing strategies for services. Role of marketing channels. measuring customer life time value. designing effective communication programme. Marketing systems & its environment: Major components of the co’s micro and macro environment. Module 5: Pricing Strategies.J. satisfaction & loyalty: Customer perceived value. product line. Product life cycle. Importance of positioning and need and bases for positioning.Contemporary issues in marketing: green marketing. W. branding strategies.. Vertical marketing systems. product mix. business portfolio evaluation. strategies for different stages of product life cycle. Channel design decisions. Consumer buying behaviour : Consumer buying behaviour. New product development process. brand extension decisions. Scope of branding Role of brands. channel conflict. targeting and positioning: Concepts of market segmentation. customer satisfaction. Benefits of segmentation.Integrated Marketing Communication: Role of marketing communication. Service and product.
Proportions. Coefficient of Variation. Quantitative Analysis for Management . Measure of Variation – Significance.S. One-Way and Two-Way Classification.5 Probability: Meaning. Arora (S.6 Normal Distribution – Importance and Properties: Sampling – Random Sampling and Non Random Sampling: Sampling Distribution -Central Limit Theorem. Addition Law. Quartiles.Business Forecasting. Geometric Mean and Harmonic Mean.J.D. Module -2 Measure of Central Tendency . Proportion. Mc Carthy: Basic Marketing: TMH 6.Chi Square Test. Confidence Limits for Population Mean. Module . Russel S. New Delhi) 2. Time Series Analysis Module – 4 Index Numbers – Concepts and Applications. W. Module . Standard Deviation. Multiplication Law. Business Statistics . Sampling Distribution of the Mean. Graphs and Graphs of Frequency Distribution.K. Tables.Richard I Levin 3.Sharma (Pearsons Education. Weighted Index Numbers. Diagrams. Average Deviation.ANOVA tables. Winner: Marketing Management 3rd edition. New Delhi) 2. Gupta & M. Text Books 1. Median and Mode. Analysis of Variances . Secondary Data: Presentation of Data – Classification and Tabulation of Data.P. S.Arithmetic Mean.4. Perraut & E. Unweighted Index Numbers. Estimation of Parameters – Point Estimation and Interval Estimation. Sumeet Arora. New Delhi) Reference Books: 1. Business Statistics – J. Module . Percentiles and Decile.7 Test of Hypothesis – Type 1 and Type 11 Errors. One Tailed and Two Tailed Test. Difference of Means and Proportions.Chand and Company.3 Correlation – Coefficient of Correlation – Karl Pearson’s and Rank’s: Regression analysis– Regression Lines and Regression Coefficient. Gupta (Sultan Chand and Sons. Difference of Means and Proportions. Statistics for Management . Consumer Price Index Numbers. Module .Render 9 . Pearson ] MBA 1005 QUANTITATIVE TECHNIQUES FOR MANAGEMENT Module – 1 Statistics – Definition and Scope: Collection of data – Primary Data. Arora. Methods of Forecasting. Rajan Saxena: Marketing Management 5. Conditional Probability and Bayes theorem.N. Comprehensive Statistical Methods – P.P.
Module4: Electronic Payment System:Concept of Money.Major requirements in E-Business. Prominent Cryptographic Applications.Intranet. Encryption. Module6: E-Business Applications & Strategies:Business Models & Revenue Models over Internet. Intranets and Supply Chain Management.MBA 1006 E-BUSINESS Module1: Introduction to E-Business:E-Commerce: Origin and Need of E-Commerce. SSL. Business dimension and technological dimension of E-Commerce. Internet based Business Models. Firewalls and transaction security. Business Applications on Intranet. Electronic Commerce Threats. Factors affecting E-Commerce. Firewall as Security Control. Public Key and Private Key Cryptography. Smart Cards and Electronic Payment Systems. Module5: Indian Perspective: Benefits of E-Commerce. Mobile Commerce. Supply chain Application Software. Digital Certificates. World Wide Web. On-line mercantile models from customer perspective. Electronic Payment System. Extranets. Drawbacks and limitations of ECommerce. Internet Architectures. 10 . Managing retail supply chains. Emerging Trends in e-Business. Internet Applications. Emerging trends and technologies in E-Business. Electronic Data Interchange. Public Key Infrastructure (PKI) for Security. Module3: Security Threats to e-business:Security Overview. Infrastructure Issues in EPS. e-Governance. Electronic Data Interchange Communication Process. Module2: Internet and E-Business:Internet. Web Based Tools for Electronic Commerce. Module7: E-Commerce and retailing: On-line retail industry dynamics.Web security: Introduction. Digital Signatures. Cryptography. Strategies for Business over Web. Types of Electronic Payment Systems. Security Protocols over Public Networks: HTTP. Composition of Intranet. Types of Electronic Commerce. Management challenges in on-line retailing . E-Commerce frame work Electronic Commerce Models. Electronic Fund Transfer. Digital Commerce. Supply chain management fundamentals. Value Chains in Electronic Commerce. Components of Electronic Data Interchange. From E-Commerce to E-Business. E-Commerce and on-line publishing: On-line publishing approach from customer prospective.
and Perry. Technologies and Applications. Types of plant layout. Maintenance practices in Industry. Module – 7 Make and Buy decision. 2 Schneider Gary P. Debjani : E-Commerce: The Cutting Edge of Business. ABC Analysis. Addison Wesley. EOQ. Thomson Learning MBA 1007 MANAGEMENT OF MANUFACTURING SYSTEMS Module . Manufacturing systems and decisions. Types of maintenance. Technology. scheduling and control. Factors affecting Location decisions.1 Nature. James T : Electronic Commerce. Winfield & Stewart C. Kamlesh K and Nag. Idea Group Publishing. USA. Scope and Importance of Materials Management in Business world. line balancing.Internet securities Reference Books: 1 Treese G. and Importance of Manufacturing Management. basic procedure of conducting method study and work measurement. Value Engineering – Types of value. 3 Bajaj. work study fundamentals. methodology and Applications. 4 Knapp C. Plant layout decisions.E-Commerce: Business.2 Plant Location. Prentice Hall of India. Module – 5 Nature. Types of manufacturing plans. Scope. Forecasting. 2 Trepper Charles : E-Commerce Strategies.4 Plant Maintenance. Importance and Advantages of an Integrated System of Materials Management.M. Publishing Company Ltd. Levels of Location problems. 3 Rehman S.3 Manufacturing Planning. Philosophy. David : e-Commerce Strategy. JIT Manufacturing.Laudon and Traver. The Role of production Manager. Systems and Procedures. capacity planning. Michel :E-commerce Real Issues & Cases.Fixed position. Thomson Learning. process and product layout. & Raisinghania : Electronic Commerce Opportunity & Challenges. Interface with other Functions. Module . Transformation Approach and Value Driven Approach. Stores Functions.. Module . Society (Pearson Education) 5 . Tata McGraw Hill. Lawrance: Designing Systems for Internet Commerce.Greenstein and Feinman. New Delhi. Tata McGraw Hill.Text Books: 1 Whitley. Concepts of Inventory Management. 4. Measures of capacity and capacity planning decisions. ROP.purpose objectives and limitations of ABC analysis. Safety Stock. Module – 6 Purchasing Functions and Purchasing Systems. Implementing JIT system 11 . New Delhi. Module . method study and work measurement.
Introduction to Material Management by Arnold Semester -II MBA 2001 BUSINESS COMMUNICATION Module 1: Managing Language Module 2: Verbal Communication Module3: Non-Verbal communication Module 4: Phonetics Module 5: Group Discussion Module 6: Presentation Module7: Business Etiquettes Reference Text Books: 1.Text Books 1. and Ronald J.Developing Communication Skills -Macmilan India Ltd 2. Production and Operations Management by Alan Muhlemann. M. Jr. 3. Burt Reference Books 1. Sudersan 5. John Oakland & Keith Lockyer 2. Models and Behaviour by Everette E Adan.Concept Publishing Co. Production/Operations Management by Roger W Schmenner 4. Chary 4. Thomas Elliott Berry. and Rathi 5.Effective Business Communication.V.Rodriques. Production and Operations Management . New Delhi) 2. Theory and Problems in Production and Operations Management by S.Concepts. Basic Production Management by Elwood S Buffa. Ebert 3. Key areas on Materials Management by Sen S.The Most Comman Mistakes in English Usage -TMH Publication 12 .Gopalakrishnan and M. Purchasing and Materials Management by Lamas Lee Jr and David N. L. Production and Operations Management by Upendra Kachru (Excel Books. Materials Management – An Integrated Approach by P. 3. Krishmohan and Meera Banerjee. N.
Module 4: The goals of management development and management development Techniques. Job rotation. Recruitment. structure and functions. factors influencing wage and salary administration. training and development. employee Grievances and Grievance handling procedure. Strategic HRM by Rajeev Lochan Dhar. Cascio 5. Placement. External and IHRM practices. 7. Module 6: Understanding Human Behavior and relation. the different forms of employee compensation. The Human resource development function. performance appraisal & Career Development Module 5: Quality of work life Participation. Job analysis job evaluation. HRM: Productivity. Strategic HRM by Tanuja Agarwal 13 . Types of International organization. Job enrichment. HRM and Personal Manaagementn. job design. policies and practices. the essence of QWL. growth of HRM. Asha Kaul. Personnel Management: Monappa and Sahyadrin 4. Module 2: Human Resources Planning. Induction. Reference Text Books: 1. job enlargement. Maintaining discipline in Industry Module 7: International Human Resource management. M. principles and objectives. Transfer & Promotion Module 3: Importance and objective of wage and salary administration.4. quality of work life profits: Wayne F.Effective Business Communication-prientice.Hall of India Pvt Ltd 5. Human Resource Management: Mirza and Sahyadrin 2. Personnel / HRM: Leap and Crino 3. Ashwathappa 6. Selection. Understanding employee needs and their satisfaction.Ashraf Rizvi –Effective technical Communication-TMH Publication MBA 2002 HUMAN RESOURCE MANAGEMENT Module 1: Concepts & significance of HRM.
Module 7: Data Collection Processing and Analysis of Data : Primary and Secondary data. Processing Operations . Questionnaire and Schedule distinction . Module 4: Bayesian Analysis :Value and Cost of Information-Bayesian Decision Theory. Selection of appropriate method of Data Collection. Module 3: Research Design :Meaning and Need of Research Design .Implication of Sample design . Module 5: Sampling Design :Census and Sample survey .MBA 2003: BUSINESS RESEARCH Module 1: Introduction to Research Methodology :Objective of Research. Features of a good Research Design. Concept of important Scaling Techniques. Techniques for defining a Problem . Scaling .Development of hypothesis. Research Methodology GOODDAY &HACK 14 . Steps in Report Writing. Scale Classification Bases . Measurement Scales. Types of Research. Collection of data through Questionnaire and Schedule. 2. Reference Text Books : 1. Steps in Sampling Characteristics of a good Sample design. Types of Analysis. Problem in Processing . Scientific method of Research.BHATTACHARY Excel Books 3. Research Process. Module 6: Attitude Measurement and Scaling Techniques :Measurement in Research. Module 2: Research Problem :Research Problem and Selection of Research Problem . Application of some Multivariate tools of data analysis.K.KOTHARI New Age International (P) Ltd.R. Need for defining the Problem . Types of Report. Survey Method . Research Methodology D. Research Methods and Methodology . Descriptive and Experimental Research. Types of Sample design. Research Methodology C. Report Writing :Writing and Formulating of Reports. Observation Method . Types of Research Design-Exploratory.
Cris Lewis Pearson Education . Price determination under different market forms. H. Module 6. Iso-quant and Iso-cost. Equilibrium of a firm under perfect competition. Demand forecasting . Module 4. Demand Curves .One variable and Two variable inputs. Cost Analysis :Cost concepts . Costs in Short. Production Analysis: Introduction . Module 2.MBA 2004 MANAGERIAL ECONOMICS Module 1. Monopoly and Oligopoly markets. Managerial Economics. approach to measurement of National Income. Note : Emphasis will be on Mathematical approach of analysis Reference Text Books : 1. Demand and Supply :Introduction to Demand and Supply. Demand Function . National Income : Concepts and Measurement :Introduction. Elasticity of Demand . Decision Making and Subject matters of Managerial Economics.run. Production function for. Determinants of Demand . Introduction to Managerial Economics : Nature . Module 3. Module 5. Optimal factor combination. Production process . ATMANAND publisher Excel Books Managerial Economics. Imperfect .run & Long. Role and Responsibilities. Break-even Analysis. Craig Petersen &W.Asia 15 . cost-output Function. Scope. Market :Introduction to Markets according to competition : Perfect . Capital Budgeting & Investment Decisions :Introduction. Types of Production function . Basic characteristics. Methods of investment evaluation. Economies of scale. Price Indexes. Meaning and significance of Capital budgeting. Module 7.
Module 6 Functional and Enterprise Systems: Introduction to Management Information Systems. Telecommunications Media. Creating Web Pages using HTML. Network Topologies.while and for loop. Multiprogramming and Real time Systems). Operation of the Internet. Multitasking. control logics. Office Automation Applications – Word Processor (MS -Word). Production and Operation Management Systems. binary arithmetic. Intranets and Extranets. Accounting and Finance Systems.. operators. Operating Systems. CPU organization. Programming Languages and their Classification.examples. do . main/primary memory. Introduction to I/O organization. Network Concepts and Classification. Network Architectures-The OSI Model. data types. Decision-making and branching: goto. Module 5 Overview of Computer Applications in Public Services and Business. Elements of C Programming: Constants. Module 3 Computer Software: Application and System Software. Introduction to internet and its application . Graphics & Presentation (MS-PowerPoint). Compilers and Interpreters. Decision Making and Looping: while. high speed memory. Assemblers.CPU. Octal and Hexadecimal Number System. flow charting technique-principles of flow charting. Output Technologies.Data and Information : meaning & concept levels of data processing. 16 . software concept & terminology.Functions of Operating Systems. symbols used in flow charts. Marketing and Sales Systems.Models of computer data processing. Module 7 Introduction to Programming Concepts & flow charting . Benefits & limitations of flow chart . Database Management System (ACCESS). switch statements. ALU. Module 2 Introduction to memory organization – characteristic terms for various memory devices. Transaction Processing Information Systems. World Wide Web. if-else. Number System and Arithmetic: Binary. Human Resources Management Systems. Logic Gates. external/auxiliary memory.MBA 2005 IT FOR MANAGERS Module 1 Computer Hardware and Number System: . variables. Computer Hierarchy. Types of Operating Systems (Batch Processing. Types of Telecommunication Networks. Boolean Algebra. Intranet and Extranets. Module 4 Telecommunication and Networks: Fundamental of Data Communication. Services provided by Internet. Input Technologies. Spreadsheet (MS-Excell). Binary Arithmetic.
Two Person Zero Sum Games.Programming in ‘C’-E.Ms-office.M. Priti Sinha : Foundation of computing. Graphical methods.elaggelt -Management info system 5. BPB Publications. Minimization and Maximization Problems. The Maximin . Module – 2: Linear Programming: Model Formulation. James. 17 .K. Sinha. Modi Method. Rajaraman. Sensitivity Analysis Applied to Linear Programming Problems. Game without Saddle Point (Mixed Strategies). O’Brien: Introduction to Information Systems.Minimax principle. -Introduction to computers. and Scope of Operations Research.. P. Degeneracy in L.. Minimization and Maximization Problems The N-W Corner rule. Module – 6: Game Theory .P. John Wiley and sons. Module – 3: Duality in Linear Programming. Turban.N.P. .IT for Managers Lab: Lab will be based on Operating System Commands. A. Basic HTML Tags.P. 3. Scientific Methods in Operations Research. Rainer and Potter : Introduction to information technology.Introduction to Information Technology. Models in Operations Research. Dual Simplex Method. 3.P. TMH 4.Balaguruswamy Reference Books: 1. Module – 5: Assignment Problems: Balanced and unbalanced Assignment Problems.Mudric Ross.Ram. Text Books: 1. P. TMH 2.B-Computer Fundamentals. Degeneracy. Simplex Method. Module – 4: Transportation Problems: Balanced and Unbalanced Problems. V. 2. Norton. Vogel’s Approximation Method.Maddison -Info system methodologies MBA 2006 OPERATIONS RESEARCH Module – 1: Nature and Significance. Maximization and Minimization of L. PHI. New Age Publications 4.
Methods and techniques used for organisational appraisal (Value chain analysis. Module 2: Environment appraisal: Concept of environment.D. importance.K. Role of strategists. scope and importance of strategy and strategic management. Quantitative Techniques in Management . Leadership and corporate culture. Concept of synergy. Integration of functional plans. Module 3: Corporate level strategies: stability. risks and benefits of cost leadership.Sharma (Macmillan India Ltd. New Delhi) 2. organisational capabilities in various functional areas and strategic advantage profile. Location and timing tactics. Porter’s five forces model. components of environment (economic.By Kanti Swarup. 3. Process of strategic management and levels at which strategy operates. differentiation and focus strategies. Business definition. building and use of core competence Module 4: Strategic Analysis and Choice: Corporate level analysis( BCG. conditions. Strategic decision making. Hofer’s product market evolution and shell directional policy matrix). 18 . Environmental scanning techniques. Operations Research – Prem Kr. goals and objectives.K. Text Books: 1. Operations Research – J.Introduction to Networking concepts-PERT & CPM.N. historical analysis. Identification of critical success factors (CSF). Hira MBA 2007 STRATEGIC MANAGEMENT Module 1: Definition. GE nine cell. Organisation structure and systems in strategy implementation.Module – 7: Replacement Models – Types of Failure. Internal Appraisal: The internal environment.Business level strategies: Porter’s framework of competitive strategies. political and technological). 2. Management Operating Research . Defining strategic intent: vision. Projects and procedural issues. QUEST and SWOT. values. Industry level analysis. mission. Operating Research . financial and non financial analysis. Gupta. expansion. Module 5: Strategy Implementation: Resource allocation. social. Concept. Corporate restructing. Gupta & D. P. Satyanarayana Lalitha Raman. Vohra.M. Replacement of Items whose Efficiency Deteriorates with Time. retrenchment and combination strategies. Man Mohan Reference Books: 1. Module 6: Ethics and Social responsibility: Operational and derived functional plans to implement strategy.S.ETOP. nature. legal.
1. S.Module 7: Strategy control and operational control. Hesterly: Strategic Management & Competitive Advantage MBA 2008 FOREIGN LANGUAGE 19 . 3.B.B.Barney & William. Reference Text Books: Azhar Kazmi: Business policy William F. Organisational systems and techniques of strategic evaluation. Budhiraja & Atheya: Cases in Strategic Management Wheelen & Rangarajan: Concepts in strategic management & Business policy Jay. 4. 2. 5. Glueck: Strategic management and business policy Michael Porter: Strategic Management S.
Module 7: Non banking Financial Companies: Loan Companies. Indian financial system – H R Manchiraju – Vikas Publication 20 . Reference Books: 1. roles . use of derivative & futures to manage risk in financial services. Financial institution failures.Semester-III 6-UNITS FORM ONE GROUP 2. Monetary policy of RBI . cutting edge development in operation. Companies Act 1956 & exchange control laws related to investments. Merchant Banks . Hire Purchase Companies. International financial institutions. Module 3: Introduction to Financial Market: Money market. Techniques of credit control . Merchant banking Services. capital market & its instruments. Venture Capital funds. Liquidity Adjustment Facility(LAF). structure of financial institution. Profitability analysis. Investment Companies.MANAGEMENT OF FINANCIAL SERVICES Module 1: Overview of Financial system: financial market. International Financial Market: equity & debt. Factoring & Credit Rating companies. participant of money market & capital market. financial assets & their role in economic development. Regulatory compliance. Housing Finance . Module 6: Marketing of Financial Services: ethics in financial services industry. Module 2: Legal framework of Indian financial system: Guideline of SEBI. Management of Indian Financial Institution – R M Srivastava –Himalaya Publication 3. Financial services – MY Khan – TMH Publication 2. financial services.UNITS FROM ANOTHER GROUP FUNCTIONAL SPECIALIZATIONS FINANCIAL MANAGEMENT AREA MBA 3001 . Lease companies . Module 5: Financial analysis of Depository Institution: Asset Liability Management. Module 4: Reserve Bank of India : functions .
valuation of Bond.MBA 3002 . Markowitz portfolio model.K. Module 6: Equity Analysis & Equity research reports: Fundamental Analysis (EIC Analysis). Module 7: Portfolio Management: Introduction & concept. Investment management – V . Technical Analysis. Preference Shares. private placement. Portfolio management process . sharpe model. precious metals . Right issue . Reference Books: 1. Module 2: Investment Avenues : Investor classification. Investment & Portfolio Management – Prasanna Chandra 2. Module 4: Valuation & Analysis of securities: Bond theories & valuation models . Real Estate. Bonds . various techniques used in measurement of return. Module 3: Risk & Returns: Meaning & concept of return . Interpreting Research reports. Real estates. Portfolio revision & evaluation. life insurance etc. Investment & Gambling. Influencing factors of investment decision . Module 5: Investment & Tax planning: Exemptions & Deductions. derivation & application . Preference shares . mutual fund . Security Analysis & portfolio Management – S Kevin 3. risk & return. classification of Risk . Equity shares . Equity shares . venture capital . Public issue .INVESTMENT & PORTFOLIO MANAGEMENT Module 1: Investment : Concept . Portfolio management Strategies . measurement ( SD &Variance) and management of risk.Bhalla 21 . APT Model: assumption. Process of Investment Program. Post office deposits. Government securities . Financial decision vs Investment decision.
Agency Theory . Fundamental of Corporate Finance : Stephen A Ross. Theorems of bond pricing . managerial incentives & corporate investing decisions . Financial management & policy – Vanhorne James C –TMH Publication 3. Module 7: Corporate Governance & Corporate Value : Type of corporate governance. Module 4: Corporate Budgets : introduction . discounted cash flows . Financial market & intermediation . budgetary control. influence of covenants over bond’s valuation . Module 6: Corporate investing policies & value creation: Profitability Index (PI). Reference Books: 1. capital disinvestments. debt . Financing. Corporate bond types. Project Financing : estimation of project cost. Micro Financing . managerial control & capital structure choices. Myes. Economic Value Added (EVA). Strategic Alliance (harvesting via IPO & harvesting via acquisition) . Allen & Mohanty – TMH Publication 22 . Module 2: Financing the entrepreneurial firm: Venture Capital. Zero Based Budget ( ZBB). Realized ( horizon yield ) . Time Value of Money. Common Stock . Strategic Financial Management . Principal of Corporate Finance – Brealy . Bond’s yields : promised YTM . bond rating &YTM. Performance Based budgeting . Module 3: Shareholder’s Value Analysis: Capital Expenditure decision & capital budgeting techniques . value of perfect & imperfect information. Angel Finance. Activity Based Budgeting. westerfield & Jordan – TMH Publication 2. Dividend Covenants . valuation of corporate bond . Bond Covenants : Assets. managerial incentive planning . financial projections & forecasting . Module 5: Fundamental of Corporate capital valuation : Corporate Bond – intrinsic value of stand alone bond . management control . preparation of functional & master budget . optimum capital structure . promised Yield to Call.MBA 3003 – CORPORATE FINANCE Module 1: Overview of Corporate Finance: Patterns of corporate finance (Corporate Market Benchmarking ) . empirical research on the effects of corporate governance over the market value of the corporation.
translation & economic. Project appraisal in the international context . international equity investment . conceptual overview. International CAPM . tax implication of foreign activities of an Indian enterprise.international fisher effect. accounting treatment of transaction & translation . International financial –P.Macmillian 2. nature of exposure .MBA 3004 – INTERNATIONAL FINANCE Module 1: Overview of international trade & commerce: international monetary system. inter banking dealing . Equity finance in the international market. transfer pricing. Module 3: Sources of international finance: international equity (ADR. Module 7: Tax implication of international activities. Foreign Bond & euro bond . Euro note. cross rate .K Jain . scope of tax charge. real interest rate parity . interest rate parity. quotations. exchange rate & exposure.Thomson Publication 23 . International bonds: features . Reference Books: 1. Risk & return for Foreign equity investment . double taxation relief. Module 5: Cost of capital of foreign investment: MNC Cost of capital & capital structure . international rates (fixed rate & floating rate). tax incentive for earning in foreign currency. GDR & IDR). comparison using CAPM for MNC’s risk . International financial management – Jeff Madura. cost of capital across country. intricacies of foreign exchange markets : Spots & Forwards exchange rates . Module 4: International investment & capital budgeting: issue in overseas funding choices. Module 2: Exchange Rate determination: Parity Conditions in International finance: purchasing power parity . relationship among inflation rate interest rate . Module 6: Foreign exchange risk management. NPV approach . Balance of Payment . Adjusted NPV . International financial management – P G Apte – TMH Publication 3. Peyrard & Yadav. transaction. comparing the cost of equity & debt.
sale in domestic market and exports.Nabhi Publication 2. issue of bonus shares. tax planning regarding dividend policy. Reference Text Books: 1. Surtax Act. own or lease. Taxman. Module 2: Computation of income under different heads of income. computation of tax liability. inter corporate dividend and transfers.replacement and capital budgeting decisions etc. Module 7: Implication of VAT to corporate income.MBA 3005 CORPORATE TAXATION Module 1: Basic concepts of Income Tax. residential status of a company. type of activity ownership. Ahuja – Malhotra Publication 24 . set off and carry forward of losses. close or continue. tax planning relating to amalgamation and merger of the companies. companies profit. Module 6: Tax planning in respect of managerial remuneration. implication of avoidance of double taxation agreement. foreign collaboration and joint venture. pattern. Module 4 : Meaning and scope of tax planning and location of undertaking. Module 3: Deduction and exemption in additional tax on undistributed profit. Module 5: Tax consideration in respect of specific managerial decision like make or buy.
Module 3: Future contract structure. stock exchange of future contracts (CBOT and CME). Module 7: Regulatory frame work. International Financial Management. taxation of Option. speculation in foreign exchange and money market. currency options.P G. objectives. options on future.Hill Publication 2. Module 4: Options. structure. role of SEBI. Types of derivatives. currency swap. Types of trading. instruments. Principle of forward and future contract. Black Schole model.Eun/Resnick. Reference Text Books: 1. terms and condition applicable to forward contract. transaction. evaluation of swap market. Module 2: Forward : Structure of forward contract. reasons for swap. forward rates computation. regulations of future contract. principle of Options pricing. major types of swap structure. hedging with the money market. determining gains and losses and daily settlement. advantage of swap Module 6 : Hedging of Foreign Exchange Exposure.Tata Mcgraw.Hill Publication 25 .determining option premium Module 5: Financial swap. option pricing model: Bionomial model.MBA 3006 MANAGEMENT OF FINANCIAL DERIVATIVES Module 1: Definition. Interest rate swap. forward spread agreement. Value of forward contract. role of derivatives in financial risk.Tata Mcgraw. currency future. stock option. cancellation and extension of forward contract. Mechanism oftrading of futures. Difference between Forward and future contract. SEBI guide line for derivative trading. Option terminology . delivery. Apte. future contract specification. forward exchange rates in India. market margin requirement.exchange rate agreement and foreign exchange agreement. International Financial Management. hedging in future. Internal hedging strategy.
Module 7: Government accounting in India. measurement of Business income – Profit and Loss prior and post incorporation. and alteration of share capital. Module 2: Valuation of enterprise. charity institution and educational institutions). Issues of shares.Amitabh Mukherjee & Md Hanif –TMH Publication 2. S. company account – issues and redemption of debentures. Corporate Accountancy. Maheshwari.N. Module 6 : Accounting in organisation. Module 4: Internal restructuring. Hotel Accounting.MBA 3007 CORPORATE ACCOUNTING Module1: Formation of company and Accounting standards. role of the Comptroller and Auditor General of India. Reference Text Books: 1. Module 5: External restructuring .S. Holding and Merger. Module 3: Acquisition and purchase of Business.K. Accounting for non profit organisation (hospital. preparation of company account. rural and urban – general principle .comparison with commercial accounting. Farm accounting. Modern Accountancy. Maheshwari . Absorption. goodwill and shares. Preparation of capital reduction.Vikas Publication 26 . Difference between goodwill and capital reserve. internal reconstruction. valuation of inventories. Accounting for local self govt. Amalgamation.
cost behavior for decision making. lean accounting. Module 2: Behavior of cost: Fixed & variable cost. Labour & Overhead) Module 7: Recent trend in management & Cost accounting: Trends related to changing business environment with reference to case study. cost unit. EVA. Module 6: Cost effectiveness: cost control. type of overhead rates. responsibility costing. Cost Accounting – M N Arora –Vikas Publication 3. costing system & method. need for detailed costing.K Jain –TMH Publication 27 . Direct & indirect costs. Principles & Bases of apportionment. Activity Based Costing. Standard Costing & Variance Analysis (Material. development throughput accounting. difference between cost & management accounting. Cost Accounting – Charles T Horngren. Re apportionment of services department cost (secondary distribution). Traditional Vs innovative management accounting practices. transfer pricing.MBA 3008 – COST & MANAGEMENT ACCOUNTING Module 1: Nature & scope of cost Management: Meaning.balanced score card. Overhead distribution. cost reduction. BEP analysis & CVP analysis. Reference Books: 1. difference between marginal costing & absorption costing Module 3: Overhead cost: Meaning & classification of overhead costs. classification. absorption at overhead. allocation & apportionment overhead (primary distribution). Foster & Datar – Pearson Education Asia 2. Marginal costing. Module 5: Mgmt information & reporting system: Enterprise performance measurement systems . element of cost. Management Accounting – MY Khan & P. objective. life cycle costing. cost organisation and its relationship with other department. cost audit. segment performance. cost center. Module 4: Management control system: Management accounting system.
Product and service positioning. Consumer behaviour: Schifman & Kanuk 3. Module 4: Attitude formation and Change: What is attitude and its formation. innovation. Module 7: Consumer and society: consumerism. Module 6: Consumer decision making models: Howard sheth model. celebrity and family. Introduction to E-buyer behaviour: trends in e-buyer behaviour. relationship marketing.Engel Blackwell.Freudian and trait theories. culture. Freudian. Personal and psychological influences: Age. Manufacturer’s image. Consumer behaviour: Loudon. Bases of segmentation. sub culture and cross cultural factors on consumer behaviour. decision process. self image and vanity consumer behaviour. consumer protection. Consumer behaviour and marketing strategy 7th ed: Paul peter 2. Consumer behaviour: William willamson 28 . The consumer research process. Marketing concept. Product personality and brand personification. deltabitta 4. Influence of reference groups: Friendship. Consumer gifting behaviour. perceptual selection. Module 3: Consumer Perception: Absolute and differential threshold. quantitative and qualitative research. Goals and their interdependence. Impact of social class. Reference text Books: 1. quality and risk. Miniard model. Diffusion of innovations: process of diffusion and adoption. Effective targeting and segmentation strategies. importance and interdisciplinary nature. organisation and interpretation.life style. Role of personality in understanding consumer diversity.learning. Consumer behaviour:Coney 6. Dynamic nature of motivation.Socio cultural influences on consumer behaviour: culture. life cycle. motivation. self concept. Motivational research. social responsibility and ethics in marketing. non. the e-buyer vis-a vis the brick and mortar buyer. Rational vs emotional motives. Cognitive dissonance theory and attribution theory. innovator profiles. reference groups. sub-culture. Market segmentation: Importance and use. consumer right and consumer education. societal marketing concept. social class. vals. Perceived price. Module 5: Personality and consumer behaviour: Nature of personality. personality. Consumer behaviour:Engel & Blackwell 5.MARKETING MANAGEMENT AREA MBA 3009 CONSUMER BEHAVIOUR Module 1: Consumer Behaviour: Scope. work. attitude. family roles Module 2: Consumer Motivation: Needs. legal consideration. Nicosia models of consumer decision making.
R.Application of Correlation and Regression Analysis. Module 3: Sampling: Census and Sampling. and Marketing Information System. application of “z”& “t” tests.Statistical Estimation.Primary Data and Secondary Data. Process of Designing a Questionnaire. Ordinal. The population.A MBA 3010 MARKETING RESEARCH Module 1: Conceptual framework: Content. Test of Hypothesis. Descriptive Research. use of percentages and Measures of Central tendency. Ratio Scales. Secondary Data Sources for M. Types of Data: . Module 7: Report Writing –The contents and characteristics of a good report. the M. Type I and Type II Errors. Uncontrollable Variables: History. Projective Techniques. Measurement Variation and Interactive Effect. Sampling Units and elements.application of Factor Analysis. Types of Questionnaire. Module 4: Attitude Measurement: Types of scales.R. Disguised and Unstructured Methods.Experimental Research.R. Module 5: Processing Raw Data: Editing. Sample frame.Explaining Interdependencies. Maturation. M. Reference Text Books 1 Green & Tull: Research For Marketing Decisions 2 Boyd & Westfall: Marketing Research 3 G C Beri: Marketing Research 4 T Kinnear & J Taylor: Marketing Research 29 . Disguised Structured methods.in India. Industry. Coding. Analysis of Variance . Sampling Error. Testing Effect. Sample Size Determination.7.An Overview Module 2: Research Designs: Exploratory Research. Module 6: Measures of Associations. Thurstone and Likert Scales and Semantic Differential Scales. Data Collection: Survey Vs Observation method Various Interviewing Methods. and Tabulation Data Analysis: . Nominal. The Marketing Research Process. characteristics and functions of Marketing Research. Cluster Analysis and Conjoint Analysis. Consumer behaviour in Marketing: John Howard. Chi-square Analysis. Interval. Sampling Techniques. Depth Interview and Focus Group Interview.
difficulties In gathering primary data. Locating. Alternative market entry strategies Module 6: Global Market & product development. Pricing policy & objectives Dumping. Reference Text Books: 1.Bhattacharya: Export Marketing. Onkvsit.Sarthy & V. (Home country middlemen. Module 5: Market Segmentation and the methods used for selection of International Markets. Module 7: International Promotion Strategy.5 6 David Aaker: Marketing Research B N Sethna & Leonard Greanveld: Research Methods in Marketing Management MBA 3011 INTERNATIONAL MARKETING Module 1: Nature and scope of International Marketing.Strategies for Success 4. Business Practices and ethics. Cultural environment. selecting & motivating channel members. Special problem of international marketing vs domestic marketing.B. Product adaptation & product standardization in different nations. Module 2: International marketing environment. Overseas Distribution system. International Marketing Research: Reliability of secondary data. etc. Module 4. Sak and Shaw-International Marketing-Analysis and strategy 2. International Marketing 30 . Leasing and legal implications related with it. Political environment. foreign country middlemen. Selection of Agents. and government-affiliated middlemen). S. Different Methods and Mechanism used to Protect Business Interests. Legal environment. Balance of payments Module 3: Protectionism. Developing Global Marketing Strategy. Global advertising & world brands International Pricing Strategy. multiple cultures. Keegan – Global Marketing Management 3. R.Terpstra . Alternative Middleman choices.
Industrial Marketing by Hill. Classification of Industrial Customers and Industrial Products. Module – 2 Relationship Marketing. Elements of Marketing Mix in Services Marketing. Scanning. Industrial Marketing Environment. New Delhi) Reference Books 1. Jagdish N. New Delhi) 2. Alexander and Cross 31 . Industrial Buying Process. Unique Features of Services. Price. Implementation Problems in Industrial Marketing. Module – 5 Strategic Market Planning. Module – 7 Marketing Strategies in Industrial Markets regarding Product. Process of IMR. Industrial Marketing – Analysis Planning & Control by Reederd Brierty (Prentice Hall of India. Industrial Marketing Research (IMR) – Scope. Marketing Management – Philip Kotler (Pearson Education. Promotion and Distribution. Sheth’s Model of Industrial Buyer Behavior. Buy – Grid Model. Tracking and Tackling Competition. Customer Satisfaction Management and Measurement. Module – 3 Industrial Buying and Buyer Behavior – Concept of Buying Centre and Selling Centre. Module – 6 Marketing of Services – Concepts. Industrial Market Demand Analysis – Characteristics Peculiar to Demand of Industrial Products. Cardozo & Richard’s Model. Differences between Industrial Marketing and Consumer Marketing. Text Books 1. Wind. Nature and Objectives. Industrial Marketing Management by Hutt and Speh 2.MBA 3012 INDUSTRIAL MARKETING Module – 1 Introduction to Industrial Marketing. Module – 4 Industrial Market Segmentation – Macro and Micro Segmentation Approaches. The Strategic Planning Process. Buying Situations. Customer Loyalty.
3. Havaldar (McGraw-Hill Companies. Role of ASCI and other regulatory bodies. Reference Text Books 1 2 Advertising Management . Media Measurement in India. Evaluation of Media. Defining the target audience. New Delhi) 5. Industrial Marketing Management by M. The advertising world. Module 7: Other Tools of Promotion: Public Relations.K. Mood and appeal of the message. Media characteristics. Sales Promotion. History of advertising. Media selection and scheduling. Creative style. Creative approaches. Govindarajan (Vikas Publishing. Myers and Batra Advertising and IMC – Tom Duncan 32 . Appeal of the message. Classification of advertising. Module 6: Testing Advtg Effectiveness: Communication and sales Effectiveness. Budget Module 3: The Advertising Agency : Agency structure. Media Objective. Advertising agencies. Direct marketing. Module 2: Planning and executing an advertising campaign: Setting the advertising objective. Response Hierarchy models. Media Buying Module 5: Creative Strategy: Positioning strategy. The Big Idea. Comparative Advertising. Raymond Corey-PHI MBA 3013 ADVERTISING COMMUNICATIONS AND INTEGRATED MARKETING Module 1 : Introduction to Advertising: Concept of Advertising and Integrated Marketing Communication. Industrial Marketing-Cases & concepts by E. DAGMAR. and Media. Client Agency relationship Module 4: Media Strategy: Types of media. Apportioning the advertising. Advertising Regulation. Various methods of Pre & Post testing.Aaker David. Elements of the message Copy. New Delhi) 4.Economic Social and Ethical issues in Advertising. Event Marketing. Flow of work in an Agency. Agency Compensation. Advertisers. Industrial Marketing by K. Merchandising.
Module 6: Store Planning: Store Planning Design & Layout.managerial & Entrepreneurial. Motivating & Managing Store employee. Retail Management: Gibson G. Store Based Retailing.8th Ed First Indian Reprint) 33 . Pricing in Retailing. Importance of Information System in Retailing. Evaluation of Store Employee. Retail Scenario-India. Recruitment & Selection of Store Employees.Evans(Pearon Education Asia ia.Weitz (Tata Mc Graw Hill. Electronic & Non. Module 5: Communication Mix & Strategies: Planning the Retail Communication Implementing Retail Advertising Retail Market Strategies. Importance & Scope. Module 7: Management of Store: Store Management Responsibilities. Importance of Supply Chain Management in Retailing. Compensation & Rewarding of Store Employees. Foreign Direct Investment in Retail in India. Module 2: Retail Economics: Economic Significance of retailing. Prospects of retailing in India. Barton A.4th ED. The Strategic Planning Process. Controlling Costs.traditional Retailing. 1st Ed) 3.3 4 5 6 Advertising and Sales Prom otion – Kazmi and Batra Integrated Advertising Promotion and Marketing Communications – Clow and Baack Advertising Procedures. Opportunities in Retailing . Retail Management – A strategic Approach: Barry Berman & Joel R. Retail Merchandising.Vedamani( Jaico Publishing House. Module 4: Targeting Customers & Gathering Information: Identifying & Understanding Consumers.Store Retailing & other forms of Non. The Retail environment. Retail Management Michael Levy.) 2. reducing Inventory Loss. Advertising Management: Borden and Marshall MBA 3014 RETAIL MANAGEMENT Module 1: Introduction: Definition. Retail ScenarioGlobal. Information Gathering & Processing in Retailing.Otto Kleppner. Reference Text Book 1. Module 3: Classification: Retail Institutions by ownership.
Module 5: Services marketing mix : pricing issues in services marketing. promotion management in services marketing. its importance to the consumer and industrial markets. the ‘people element’ in services marketing. the services marketing environment. internal marketing. communication issues in service positioning. Module2: Scope and growth of services marketing : contribution of services to the national economy. insurance.Newton M.Ziethmal & Bitner The Essence of Services marketing . positioning maps. tourism etc – their nature and scope. physical evidence and process issues. Module 6: Application of services marketing : marketing of banking services.Carl F. 3rd Ed).Joseph C. health care. Module 7: Misc.Hecht. relationship building with the service customers Reference Text Books 1 2 3 4 Services Marketing . future trends. Retail Business Management: Karen R. logistics and distribution in case of services marketing. strategic issues in services marketing.Lebowitz(Tata Mc Graw Hill. marketing planning process in services. Gillespie. growth of service marketing in the Indian scenario. Module 3: Services marketing management: services marketing organization. issues in service marketing : after sales service. The Service and Relationship imperative. internal customers.Helen Woodruffe Services Marketing Lovelock Services marketing .4. classification of services. MBA 3015 SERVICES MARKETING Module 1: Introduction to services marketing: distinctive aspects/characteristics of service marketing. differences between services and goods. hotel and hospitality services. Payne 34 . Customer involvement and perception. Measurement of service quality. system approach to services marketing Module 4: Positioning in services marketing: role and importance.P. marketing research applications in the services marketing.
prospecting. Closing the Sale.Professional Sales Management Strategic Marketing Channel Management – Bowersox and Cooper 35 . importance. Module 3: Warehouse Management . Distribution as a service function. Training successful sales people. Designing a distribution logistics system.Designing sales compensation plans. Handling Sales objections. distribution as a link between production and marketing. Planning the Sales call.benefits analysis. Selecting the presentation method. Making the sales presentation. Air and Sea. purpose. Compensation & managing Channel Conflicts. Follow up. Module 5: The selling process.Louis W Stern and Adel L Ansary Sales Management-Still and Cundiff and Giovonni Selling and sales management . Module 6: Time and Territory Management-Designing Sales territories. cost.Sales force motivation. Routing and Scheduling. Rail. Introduction need and benefits. its types. Module 7: Sales Force Management :Recruitment and selection of the sales force.Transportation by Road.Jobber Andersen R . Evaluation of sales force Reference Text Books Fundamentals of selling – Charles Futrell Marketing Channels . The suitability of Module 4: Channel management Decisions: Selection. Sales quota. Module 2: Information systems for physical distribution. movement.MBA 3016 SALES AND DISTRIBUTION MANAGEMENT Module 1: The modern physical distribution system and logistics Management.
Module 5: Brand positioning: Definition. image related and unrelated brand extensions. Brand audit. Module 3: Brand extension: Need for brand extension.S. Cost based. category related. Module 4: Brand image and brand personality: Importance definitions. perceptual mapping. components of brand positioning. Brand as a strategic asset.Scott M Davis Strategic Brand Management .Keller Brand Positioning . Reference Text Books 1 2 3 4 Brand Management -Y L R Moorthi Brand Asset Management. Sengupta 36 . repositioning strategies. Factors governing brand personality. Module 6: Return on brand investment: Measuring return on brand investment (ROBI) Module 7: Contribution of Advertising strategy to brand building: The development of strategy. Role of advertising. types of brand extension. risks of brand extension. line vs brand extension. price based and customer based brand equity.MBA 3017 BRAND MANAGEMENT Module 1: Concept of a brand: Logic of branding. Module 2: Factors of brand success: Concept of brand equity. implementing a brand personality strategy. overview of brand asset management.
meaning determining factors of bargaining power.Personnel Mgt.R.Industrial democracy and worker’s participation in Management. Job analysis and job evaluation: Job analysis – the concept.Union and Unionism. manpower inventory. Ajay. S. Workman Compensation Act 1923. integration of manpower plans with business plans. Payment of Gratuity Act 1972.Payment of Wages Act 1936.HUMAN RESOURCE MANAGEMENT AREA MBA 3018 HUMAN RESOURCE PLANNING 1. SLCs and ILO. & Industrial Relations Labour Laws one should know. Concepts and significance of manpower planning.N. Forecasting of manpower Human Resource Information system Books: 1. Issues and Conventions . The manpower environment . skill inventory. Bhogoliwal. Minimum Wages Act 1948 . Manpower Management .Navi Publication Hand Book of Industrial law-Malik PL 37 . Domestic Enquiry . Job description and Job specification 6. Discipline. skill inputs and outflows. collective agreements . Industrial Disputes Act 1947. social. Dwivedi 2. The significance of Job analysis. Works committee. Employee Provident Fund Act 1952 .Garg.Gorden and Mcbeath 3. 7. Equal Remuneration Act 1976. Grievance Procedure. Determining manpower needs 4. objective and scope. 5. trend in labor-management relations Collective bargaining – nature. Loveridge LuEMBey and Morgan Silver MBA 3019 INDUSTRIAL RELATIONS AND LABOUR LAW Industrial Relations – definition.Payment of Bonus Act.Technological. Manpower Planning Strategy and Techniques . economic and political environments 3. The methods of Job analysis. Manpower Planning and Control . manpower audit. Trade Union Act 1926. Industrial Employment (Standing Orders) Act 1946. Joint Management Councils (JMCs).Factories Act – 1948 Text Books: Industrial relations and Labour law-S C Srivastava T. The manpower planning process. significance. shop council and joint council scheme. 2.Edward Leek.
Employee training and development. Benefits of training for employers and for employees.Personnel Management & --. Cascio HRM . & Industrial Relations Charles E. Understanding of the field of Organization Development (OD) and its relationship to management. sources. Significance of training.Raymond A. Induction and placement: . Demotion.Surinder Kumar & P.Personnel Mgt. Mayers-Industrial relations in India John T. Quality of work life.Human Resources Management --.K. Mamoria do --. potential evaluation and performance appraisal on promotion Transfers: .K.HRM: Productivity. Influences of career planning.Reference Books: B. Definition.T.Padhy. Dunlop. Essential principles of executive development Books: . Need and rationale of training. Training.B. criterion of promotion. Understand fundamental theories.Wayne F. purpose.Mirza & Sayadain MBA 3021 ORGANIZATIONAL CHANGE AND DEVELOPMENT Introduction: Defining Organizational Development.Importance. the process of induction and placement. profits . principles and perspectives underlying OD The Roots of Organizational Development: The roots and the process of planned change 38 . procedures and policies. Necessity of executive development Organization of E D P. equal opportunity and recruitment. Chhabra do --.NOE . Essentials of good training. Objectives of executive development Difference between Training and Development. determining training needs.Purpose. promotion VS recruitment from outside. Systematic approach to training. The prescriptive approach towards recruitment. Evaluation of training Nature and objectives of employee development. process. Objectives.Industrial Relations Systems MBA 3020 RECRUITMENT.C. recruitment in fluctuating labor markets. Designing and organizing of a training program. SELECTION AND TRAINING Recruitment: Importance. the various stages of the recruitment.Importance need and policy. Industrial Relations .Importance of Induction and placement.Ghosh. testing. need and policy. Promotion:.Ahuja . Principles of training. Methods of training. recruitment in multinational organizations Selection . Recognize and apply basic steps and activities that are part of the OD process.N. selection tools and methods.
Mc Beath and Rands 39 .P. Concept and Significance of wage and salary administration 2. Other readings include: Ashkanasy. Payment by time systems. Addison-Wesley Publishing Company. Worley. Performance Management Interventions. M. & Quinn. (1998). Organizational Development and Change (8th Ed. Additional journal articles will be handed out in class on a weekly base. H.M. Organizational Culture and Leadership. CA. Factors influencing wage and salary administration. collective bonus schemes. Sage Publications. Inter. 3. E.S. 4.B. AddisonWesley. MBA 3023 COMPENSATION AND REWARD 1. Handbook of Organizational Culture and Climate. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework.M. Books Personnel Management .). performance related pay and employee benefit schemes. Schein. ISB: 0 324 224 93-1 Required Readings Burke. CA. Minimum. Wilderom.C. Changing trends in the determination of pay. Cameron. Foundations of compensation strategies. Thousand Oaks. fair and living wages. (1994). N.. Planning Effective Interventions: Group Level Intervention. E. San Francisco. salary scales and merit scales. Theory of wages: Individual and group incentive scheme.F. groups and individual jobs using OD diagnostic models. Collecting and analyzing diagnostic information. (1999).. Jossey-Bass. T. 7. Schein.. Inc.group Interventions. C. C. (2004). (2000).. Work Design & Career Development Interventions. Salary structure. (2004). 5. 6.G. K. & Peterson. To develop an understanding of how to design effective change interventions used to improve group/ unit effectiveness and enhance the personal development of individuals evaluate and institutionalize change interventions OD Skills Organization Transformation: Large scale interventions Psychodynamic Perspectives on OB & OD: Human resources considerations and cultural compatibility between the organizations Text Books: Cummings. payment by results.W. W. Principles and objectives of wage and salary administration. Wage structure and wage differential. R.G..Assessing & diagnosing organizational behavior: Diagnosing organizations. Mamoria Salary Administration . Organization Development: A Process of Learning and Change. Process Consultation: Its Role in Organization Development Addision-Wesley.E.
Goal setting for team: Defining roles. Appraisal communication. Activities. Introduction to Performance Appraisal: Definition.Wayne. Launching an appraisal programme. Involving Appraisee. types. 2. Performance Feedback and counseling. 40 . Empowerment: Definition.Personnel Management & Industrial Relations – Bhagoliwal MBA 3024 PERFORMANCE MANAGEMENT SYSTEM 1. Management. Factors in Morale Textbook: 1. The choice of a method. F. Legal and ethical perspectives in Performance Appraisal 3. Forms of Counseling.S. during and after appraisal interview activities. Cascio 2. Need for keeping in confidence. Team building process: Overview of teams: definition. Modern Techniques of Performance Appraisal Performance Appraisal Interviews. Major issues in Performance Appraisal : Identifying criteria for performance. 1. Meaning. developing interpersonal skills.Responsibility of Counseling. Information sharing. forming and performing. Job analysis and Job Evaluation viz a viz Performance Appraisal. Difference between Performance Appraisal and Performance. Significance of Performance Appraisal. Appraisal errors 4. Improving Morale: Definition. Performance Appraisal interviews and supervisory. Process of empowerment. Methods of Performance Appraisal: Traditional Techniques of Performance Appraisal. The selection and training of Appraiser.Dwivedi Reference Book: Human Resource Management –T. Evaluating team’s performance. Time and place. Job Description. Practical considerations in counseling .Before. Managing Human Resources – R.I :Counseling: Meaning and Role of Counseling. Implementing Appraisal systems. Quality circles and self managed teams. Leadership models and styles 7. Interpersonal communication barriers and gateways to communication 3. Requisites of Performance Appraisal systems. Improving the Performance. Measurement of Morale.Chaabra MBA 3025 INDIVIDUAL AND GROUP BEHAVIOUR 1. Creation of autonomy. Replacing hierarchy with teams. The role of Appraisers. Counseling Process. Length and number of sessions. norming. teams and high performing organizations. Managing Human Resources. stages of team development: storming. 5.N. Leadership and management of team: Sources of powers and influence. Performance Management: Definition. 6. Organizational implication of Performance Appraisal 2. Responsibilities of team members. Objectives of Performance Appraisal. Model of Performance Management-Armstrong’s model.
Leadership styles: Contingency approach to effective leadership.4. Organizational Behavior. (2004). Module3: 41 . Leadership in decision-making process. Groups Theory & Experience. basic database system terminology. Architecture of DBMS Module2: Physical data Organization & Network Model: Model for external storage organization Storage hierarchy. Pareek. McGraw-Hill International Edition. W & Gershenfeld Mattik. B-Trees. Situational leadership. P. Introduction of data base management System(DBMS). (2004). AITBS. Luthans. Negative Brain Storming. 6. DBTG definition Implementation of Network and programme environment. Communication Effectiveness & Feedback. 4. index files. Files with variable length record. 3. Robbins. Electronic Brain Storming. Oxford University Press. 1. Communication and Creativity: Communication Process. Pearson Education. Fostering Team Creativity. Organizational Behavior. Nominal Group Technique. 2. Understanding Organizational Behaviour. India. Feature of DBMS. Leadership development: ingredients of leadership development. Naper. Leadership in times of change 5. F. Udai. S. Traditional Brain Storming. Transformational leadership. Delphi Technique. leadership development process. Rodhey. Reference Books: SYSTEM MANAGEMENT AREA MBA 3026 RDBMS(Relational Database Management System) Module1: Database concepts: Overview of database system. (2002). (1996). data model.
21 analog and digital interfaces . (RDBMS) Relational data Models. Mathews Leon. Computer interfaces standards-RS232C.Recovery with concurrent transaction. Database Management System – C. Transmission channel impairments. 2.Bayross 5. Oracle 8 –PL/SQL programming –Scott Urman 3. Text Books: 1.X. Transaction Control Statements. Basic Terminology .savepoint Module5: Introduction to SQL: SQL as standard relational database language. Database Management System . Serial and parallel transmission.Alex Leon. CRM Module7: Connectivity: Concept of how HTML form data is sent to a Web Server Concept of HTML form data is stored in a table structure on the Web server. decomposition of relational schema. Functional Dependencies. Embedded DML in a host programming language.Advanced recovery techniques-transcatiobn rollback. Database Management Concepts – Korth 3.X.3NF.Relational database Concepts: Introduction to Relational data base Management System. data definition language(DDL) data Manipulation language(DML). Distributed database.Date 4.Oracle 9i –Scott Urman MBA 3027 BUSINESS DATA COMMUNICATION Module 1: Data Communication Fundamentals and Interfaces:Digital data communication system concepts and comparison with analog transmission: advantages and disadvantages.2NF. Data marts.fuzzy checkpoint. Coding and decoding Techniques. Module 2: 42 . Features of RDBMS.Managment Information System -Jawadekar 4. Authorization and Integrity Specification. Module6: Database Technologies:Client server technology.Vijay Mukhi 2.hardwired and soft-wired .(radio and satellite).Oracle 7.0 –I. Characterization of communication channels. error rate.25. Module4: Recovery System:Types of failures. Applications ofdata communication systems.BCNF). Normal forms(1NF. Standard packet formats – HDLC and SDLC. Character and packet transmission.Storage Structures. multidimensional database Data Warehouse. Mastering SQL. Relation Database: Theory &Practical –Val Occardi References Books: 1. Bandwidth.J.Data Rate.
QAM. ERP drivers.-Grant Digital Communication 2. Local Area Network design considerations. Module 5: IEEE 802 Standards for Computer Networks:The -IEEE project.Black. MAN and WAN. The Network layer. message authentication code. Comparison between peer to peer and client / server networking. availability. Network design plan. Uyless D. Data Link Control layer with MAC sub-layer for media access control. routers and their applications in internetworking design. ERP in India.Computer Networks 3.ring. 43 .S Text Book 1.Computer Networks:Protocols. MBA3028 ENTERPRISE RESOURCE PLANNING Module 1: Overview of ERP: Enterprise Perspective: An Overview.3-CSMA/CD Bus. The Presentation layer and Application Layer.Companying various topologies. Intelligent TDM Multiplexes. parity check codes. interception. Network cables: Twisted pair. Glover.Data and Computer Communication 4. cost management. Error Control and Multiplexing Techniques Digital Modulation and demodulation. and P. Bandwidth efficient digital modulation schemes – MSK.2 -LLC Standard.LAN. and hybrid. IEEE 802. Features of ERP. QPSK. tree. PSK and BPSK Modems. and active attacks.Digital Modulation:Switching. Encryption and Decryption Techniques: Encryption algorithm (DES). 2. Module 6: Data Network Security :Security requirements & Attacks: secrecy. Hubs. cyclic redundancy checks. star. coaxial. star. Module 3: OSI Reference Model:The layering concept in networking. Andrew S.1-Higher Layer Interface. secure hash functions. Public-Key Infrastructure-PKI & Digital Signatures: RSA algorithm and key management. The Session Layer. WAN:Network topology – bus.Cryptography and Network Security Principle and Practice References books: 1. modification. Network requirements. Network configuration. fabrication.M. William Stallings . Circuit. Module 4: Data Network Structure. ARQ retransmission strategies. Standards and Interface. IEEE 802. End user support.A. Error control mechanism – parity checks. Atul Kahate – Cryptography and Network security. IEEE 802. integrity. Linden VA . MAN. Defining LAN.Physical. message and packet switching techniques. Multiplexing-FDM and TDM. Implementation performance and fault management. High speed networks and SNMP protocols.TCP/IP architecture and applications in Internet services-E-mail and NFSnetwork file system. gateways.Trends in ERP. Transport Layer and quality of service. IEEE 802. I.Message authentication & Hash functions:Message authentication. William Stallings . IEEE 802.interruption. optical and free space. Tata McGraw-Hill. MIS Integration. Network components: Bridges. Tanenbum .YLLAB Module 7: Network management: Feasibility Plan. and oneway hash function. The OSI reference Model. examples.5 Token Passing Ring and more advanced IEEE standards for Wireless and optical LAN.4-Token Passing Bus.
Parag & Sharma. 3.Module 2: ERP: System Perspective: Management Information System. Enterprise Integration Application Tools for ERP. ERP Work flow. S. Materials Management. Operations Support System. Krishna. Tata McGraw Hill. DSS. link with in the enterprise and links with environment Client/server architecture. ERP. A. Resource Management. Future Directions in ERP. Module 4: ERP: Resource Management Perspective: Business Modules in ERP Packages. C. St. Excel Books MBA 3029 PROGRAMMING TECHNOLOGY-1 (C++) Module 1: 44 . Imhoff. S: ERP: A Managerial perspective. role of centralised/distributed databases Linkages of the enterprise customer . Quality Management. Sadagopan. Pre and Post Implementation Issues. OLAP (On Line Analytical Processing). Gary : Enterprise Resources Planning and Beyond. Module 3: Communication in ERP Systems: OLTP. and Venket. Lucie Press. G. Production. (On Line Transaction Processing). Alexis. 2. ERP and CRM. Implementation methodology. Plant Maintenance. Text Books: 1. Diwan. Module 7: Next generation enterprise : Emerging trends. Loftis Lisa & Geiger. N. Process modeling for ERP Systems. Module 6: ERP: Key Issues: ERP and E-Commerce. Key ERP Consultants in India. ERP Culture. Reference Books: 1. Garg. 3. Network Structure of ERP System. Sunil : Enterprise Resource Planning: A Manager’s Guide. PHI Publications. ERP Selection Issues.enterprise.Shankar. Galgotia Publications. Langenalter.K.between ERP & BPR. John Wiley & Sons. Finance. 4.: Enterprise Resource Planning. ERP Implementation Life Cycle. USA. 2. information mapping. Leon : ERP Demystified. vendor enterprise. Module 5: Business Process Reengineering: Relationship. Ravi & Jaiswal. V.K. ERP Vendors.Transaction Processing System. ERP and SCM. Human Resource. Jonathan : Building the Customer Centric Enterprise.: ERP Concepts and Practices. ERP in Public Sector Enterprises. Sales and Distribution. Tata McGraw Hill.Project Management & Monitoring.
Public and private inheritance. Module 2: 45 .Let us C++ .conditionals. Destructors. Levels of inheritance. overloaded. containership. Functions. Derive class constructors. Constructors. Static class data. Assignment and copy initialization. Module 7: Files and organisation: Introduction – files and streams.working with threads and distributed computing . Passing argument to Function Returning values. this pointer. overriding member functions. compiling and running .boolean return values . inline functions. and Larry Nyhoff.software engineering basics . Data conversion Module 4: Inheritance: Derive class and base class. Objects as Function arguments.The C++ Programming Language . pointer to object.step-wise refinement and problem decomposition . MBA 3030 Programming Technology –II(Java) Module 1: Overview of Java language: Introduction to OOPL. Sanford Leestma. Module 3: Operator Overloading: Overloading unary and binary operators.Java program format. “Turbo C++: An introduction to computing” Prentice-Hall.B. operators in C++ . Balagurusamy 3. Text Books 1.methods. Friend functions.Robert Lafore.C++ Programming Basics: Basic Program construction. Reference arguments. Module 5: Pointers: Memory management. Multiple inheritance. Returning object from Functions. Jofel Adams.object-oriented programming . Pure virtual function. Module 2: Object and Classes: class and objects.abstract methods and interfaces introduced . storage classes. Stroustrup 4. Static functions. loops and recursion . 2. Ambiguity in multiple inheritance. Richard Halterman. class Hierarchies.Functions: Simple Functions. pointers to pointer.Object Oriented Programming with C++ . “Fundamentals of Programming: An Introduction to Computer Programming Using C++” 2.E. classes and inheritance .Object Oriented Programming in Turbo C++ . Module 6: Virtual Functions: Virtual Function.Yashwant kanetkar References book 1.
Comments. Fields vs. constructors. Communication and collaboration. Control and life-cycle management of correct. constructors. A first look at fields. client/server computing . Short-circuit evaluation. Project management tools.A first look at objects and events :Classes and objects. Managing 46 . The primitive data types: int.JAR packaging Text Books: 1. Initialization of variables. and arithmetic :The concepts of a variable and a data type. Nested if-else and if-else-if. Module 6: Classes. Reserved words and programmerdefined names. The switch statement. A brief introduction to events handling in Java. methods. The import statement. run-time errors. Passing arguments to methods and constructors. SQL. double and char. Declarations of variables. Library classes and packages.Static fields and methods.David Flanagan :Java in a Nutshell: O'Reilly 2.Java beans . true and false values. The cast operator. Boolean expressions. The return statement.graphics .Joseph P. --). Data types in arithmetic expressions. Cost estimation and scheduling. Ken Arnold. etc.) and increment and decrement operators(++. Module 5: The if-else statement:The if-else statement.Security . Elliotte Rusty Harold :Java Network Programming 3. Software process models. reliable. Literal and symbolic constants.sound . Encapsulation and information hiding.Applets. Calling methods and accessing fields. World Wide Web. Module 3: Java syntax and style:Syntax and style in a programming language.Servlets . Classes and source files. Activities in each phase. The compound assignment (+ =. AWT .Graphical user interfaces (GUI).IDL and CORBA . SMTP (email) . logic errors. Module 7: Network Applications:Relational databases. Elements of OO Design in Craps. maintainable and cost effective software. HTML . Extending library classes.Joshua Bloch :Effective Java programme Language Guide 2. Overloaded methods. Relational and logical operators. Objects and classes in Ramblecs.David Flanagan: java in a Nutshell:A Desktop quick reference 3. Productivity metrics. local variables.Remote method invocation (RMI) . Factors influencing productivity and success. and fields :Defining methods. blocks. JDBC . Russell :Java Programming for the Absolute Beginner MBA 3031 SOFTWARE ENGINEERING Module1: Software Process :Software life cycles. and methods. Syntax errors. De Morgan’s laws. Constructors. the boolean data type.networking. James Gosling :The Java programming Language References Books: 1. Public and private fields and methods. Arithmetic expressions. Cause and effects of project failure. Case Study: Craps. Software documentation. ports. Statements. Planning for change. Module 4: Data types. braces.. Creating objects with the new operator. indentation. Case study: Ramblecs Applet (a prototype for a game). Scope of variables. Risk management. variables.
Operating System basics. Database basics. Subsystem / Integration testing. serial and parallel I/O. constraint modelling. Module 4: Real Time Systems :Definition and characteristics of real-time systems. Requirements documentation and specification languages. prototyping. Software Lifecycle and application of validation and verification. Notations (graphical and languages). machine-level representation of data. Traditional Functional Testing. Fitness for use and customer quality definitions. quality costs and economics. Software design principles (separation of concerns. State based testing. Acceptance test design. Software Costs. Definition and classifications of software Defects. Validation. memory management. reliability. Hard and soft real-time systems. access. performance. reviews and inspections. query 47 . processes. usability. Module3: Software Design :Role of software design activity. rate monotonic and deadline priority. domain modelling. Function-oriented design. traceability. priority ceiling protocols). behavioural modelling. including concurrency. testing. Reviews. consistency management. including information modelling. implementation. Designing realtime systems (requirements. functional modelling. and direct-memory access (DMA). Software architecture. Resource control. Modelling paradigms. Module6: Computing Structures:Computer Architecture basics. human-computer interaction). Real-time operating systems. Module level design. stacks. interrupts. Dynamic responses of simple physical. portability. Engineering quality definitions. UML.g. machine organization. process scheduling. abstraction. design methods. Quality requirements (e. OO Testing considerations (polymorphism and inheritance). heaps. Software Quality Assurance processes. and authentication. architectural structures and views. combinational and sequential logic. Specification for design. interaction analysis. Definitions of software product quality. Interface design.. Prioritization. robustness). maintainability. and impact analysis. Simple embedded systems. Quality Characteristics. Components. Exceptions and exception handling.expectations. Unit (Module / Package) level testing. memory organization. Scheduling (cyclic executive. Software maintenance. including Boolean algebra.Configuration management. Basic concepts of design patterns. information hiding). Software design quality attributes (correctness. including database architecture. Modularity and decomposition. gates. Requirements management. Reliability and fault tolerance. Module 2: Software Quality Assurance:Validation and Verification concepts. Safety / Failure Analysis and testing. Regression testing. tradeoff analysis. Concurrency Module 5: Requirements and Specifications :Elicitation sources and techniques. caches. reliability. risk analysis. protection. maintainability). bus protocols. negotiation. validating nonfunctional requirements. Synchronization and communication. expressing quality requirements so that they are testable. linking and loading. Object-oriented design. Walkthroughs and Inspections: General Concepts. Logical Testing/Analysis. specifications. assembly/machine language programming.
Jawadekar: Software Engineering: Principles and Practice McGraw Hill. Second Edition.Hans Van Vliet.Software Engineering: Shari Lawrence Pfleeger. indexedsequential. strings. the greedy method. Hard problems.Check web pages for broken or missing links . John L. Software Fundamentals: Collected Papers by David L. Plus hosting and putting your Web page on the Internet. Parnas. Searching. Sorting. dynamic programming. File system organization and access methods (sequential. B-trees. 4. Atlee.Create graphic links (buttons) and navigation bars . shortest path. Parnas and D.Carlo Ghezzi.Create and upload a basic web page with Dreamweaver . 2. Real-Time Systems: Jane W. Wiley . 48 . Pearson . such as divide and conquer. Graphs. graph algorithms: depth-first and breadth-first search. Module 7: Algorithms & Data Structures :Fundamental data structures and their associated algorithms. lists. 3. multi-key organizations. the difference between HTML and XHTML. transactions.Eric J.Software Requirements:Karl E.Waman S. Wiegers. Complexity analysis. L.Fundamentals of Software Engineering: Carlo Ghezzi. Pearson Education (Addison Wesley). M. M. Fundamentals of Software Engineering.S.D. Addison-Wesley MBA 3032 MULTIMEDIA AND WEB DEVELOPMENT Module 1 : Establishing and Managing a Web Site:Examine the major components of Dreamweaver Create an online site for class projects . Algorithm design techniques. Mehdi Jazayeri and Dino Mandrioli. Mehdi Jazayeri.Update changed links. Algorithms related to set operations. minimum spanning tree. NP-completeness. Empirical and theoretical measures of the efficiency of algorithms. Liu. Dino Mandrioli Pearson . Braude. References books 1. 3. what it is. John Wiley and Sons. John Wiley and Sons. Module 2: Basics of HTML: how to write it.Computer Organization & Design: David A. Stacks and queues. tables. 6. Prentice-Hall .Set anchors and create links to anchors . balancing. Patterson. Hennessy. 4. 5. and intractable problems Text Books: 1. Hoffman. 2. arrays. Create text links . Software Engineering: An Object-Oriented Perspective. sets. Shaw. Joanne M.Create e-mail links . Morgan Kaufman. trees.Format text with the list tools.Real-Time Systems and Software: Alan C.languages. Weiss and D. Software Engineering: Principles and Practice. files and access methods.
Create library items and add them to documents .HTML. 3.Control images in backgrounds and tables . Jessica Burdman:Collaborative web development:strategies and best practices for web teams 5. Multimedia Sound.Create and edit templates . Module 7: Create a variety of original graphics and animation. enhance team performance and build effective working relationships. Text Books: 1. and apply HTML Styles. 4.Use a table layout to organize a web page.Insert and edit tables using templates . and a style . Module 6: Introduction to multimedia: Typefaces and Graphics: Desktop Publishing: Production Planning and Design.Create pages from templates .Create.Design a page with tables .Understand the roles and responsibility of a multimedia design team.Create.stylesheets and web Graphics .System analyst skills 49 .Create simple Flash animations. User Interface Design & Graphics.Create an image map .Align graphics and text .XHTML and CSS:Elizabeth Castro MBA 3033 SYSTEM ANALYSIS AND DESIGN Module1 Introduction to Systems Analysis and Design . Jennifer Niederst Robbins and Aaron Gustafson :Learning Web Design:a beginners guide to (X)HTML.Participate on a design team understanding and applying effective project planning and time management on both an individual and team level.Define and investigate a template. Fact Finding Techniques Module 2 The systems analyst and information systems stakeholders . Kevin Potts :Web design and marketing solutions for business websites. References book 1.Use effective interpersonal communications skills to enhance clarity of ommunication. System Requirements Analysis.Investigate color tools and uses . Project Feasibility. Templates and Snippets . and use snippets. a snippet.A simple guide to HTML:Brian Salter Naomi Langford 2.Investigate image properties . Module 4 : Tables.Module 3: Getting Graphic:Insert and edit graphics . edit.Explore the relationship of Fireworks and Flash to Dreamweaver . Types of information systems and their characteristics . Module 5: Libraries.System Development Life Cycle. Incorporate all of the various multimedia elements to produce an interactive multimedia product.The process of systems development . Use the Adobe Photoshop.Insert and align items in a table .Web hosting and web site development:a guide to opportunities: By Matthew Drouin. edit. Effectively apply the fundamentals of multimedia design including the aesthetic and technical aspects. a library item. Digital Video. Matthew MacDonald :Creating Web Sites:The missing manual 2.Understand the business process of the multimedia development industry.
Information system stakeholders and their roles Module3 Business and information systems,- Understanding information as a resource,- Understanding the structure of organizations,- Understanding the culture of organizations,- Types of information systems Module 4 Gathering user requirements and information analysis- Data sampling,- Interviewing techniques,- Creating questionnaires,- Observing stakeholders and their environment(s),Prototyping,- Joint Application Development (JAD),- Rapid Application Development (RAD) Module 5 Data modelling- Entity relationship diagrams, Process modelling,Data flow diagrams,Structured English,- Decision tables, Decision trees Module 6 CRUD synchronization matrices: Data dictionaries and information system metadata, Project management, Gantt charts and PERT diagrams, Feasibility and cost benefit analysis, Economic, technical, schedule, and operational feasibility, Preparing and writing system proposals,- Request for Proposal (RFP),- Request for Comment (RFC),- Working with HW/SW vendors. Module 7 Systems design- Building and testing databases and files,- Building and testing network infrastructure.Writing and testing programs,- Installing and testing purchased software, Systems implementation. Testing, Conversion planning, User training ,Module Systems maintenance, Systems enhancement. Reengineering,- Reverse engineering, System failure recovery, Technical support. Text books: 1.KE Kendall, JE Kendall :Systems Analysis and Design 2.CP Gane, T Sarson: Structured Systems Analysis: Tools and Techniques 3.Donald Yeates,tony wakefield:System Analysis and design References Books 1. E Yourdon, LL Constantine - Prentice-Hall:Structured Design: Fundamentals of a Discipline of Computer Program and Systems Design. 2. R Elmasri, SB Navathe :Fundamentals od database System SECTORAL SPECIALIZATIONS HEALTH CARE MANAGEMENT
MBA 3034 MANAGEMENT OF MEDICAL AND HEALTH SERVICES
Module 1 Historical evolution of health services in India and abroad. Overview of Health Services in India. Health Services A summary of Perspective, The psychological bases of Health, Disease and Case seeking 50
Module 2: Government Health Services Background and Present status,Private Health services: Background and Present status. Module 3: Medical Technology and its assessment: Innovation, Development and diffusion. Appropriate use of technologies, Organizing for Technology Assessment, Methods for assessment Future Considerations Module 4: Health care professionals: Employment trends in the health Care Industry, Supply of doctors, Nursing Shortages and future Role changes, Future Issues for Health Care Professionals. Module 5: Epidemiology: epidemiological Data-Epidemiological Status of some important and common diseases -Epidemiology Management-managing Diseases on epidemiological background. Module 6: Waste management, Classification of waste, Segregation at source, Disposal of waste, Equipments and handling waste. Module 7: Rural Healthcare Management, Introduction- Rural Healthcare Services:Management of Information – Rural Healthcare planning, Infrastructure, Marketing, Control. Thrust Areas in rural Healthcare Services References Text Books 1. Annand, KK, hospital Management New Delhi 2. Stephen, J W and Paul T Introduction to health Services, DelmarSchultz, R J, Management of hospitals
MBA 3035 HOSPITAL PLANNING
Module 1: Hospital Planning: Introduction, Role of Hospitals, premises of planning, organizing, estimates, design considerations, Hospital Organization and Departmentation:Introduction – Organization ; The Concept – Departmentation: the Perception – Organizing Hospitals – Organizational Structure for Hospitals and Functions of key departments. Module 2: Medical Specialties: overview of the functions and sphere of each specialty oncology, general medicine\e, cardio thoracic, gastroenterology, urology, nephrology, radiology, psychiatry, endocrinology, neurology, and ophthalmology 51
Module 3: Supportive services: general medical services, hospital infection control, special medical services, technical medical services, patient care services-patient counseling for surgical procedures, reception, In patient care, Laboratory, Non technical services, admission and discharge, special procedures, Grief Counseling. Module 4: Hospital administration: Non medical services, equipment planning, staffing, medical records, mortuary services,Hospital Ancillary services-Continuing medical educationP.G./Fellowship/resident programs, Medical seminars and symposia, Library, Pharmacy, emergency, tissue Bank/Organ Donation, Mortuary and Autopsy. Module 5: Manaement of Human resources in hospitals, Dimensions of HRM – Managing the Selection procedures, Underlying Recruitment – Education and Training – Value Orientation in the Medical Profession – Human Capital Vs Productivity Acceleration – Delegation Of Responsibility – Compensation and Motivation policy – Performance Audit – documentation. Module 6: Nursing administration -Nursing care, Operations theatre, Ward management, I.C.U Management.:Safety in hospitals. Module 7: Information System in Hospitals – HIS (Hospital Information System)- Evolution, significance, Objectives. Electronic Health Record, Telemedicine, Clinical Decision Support System, Voice Recognition System, Personal Digital Assistant. Reference Text Books 1. Lederer and Sethi, Pitfalls in Planning, 2. WHO, Hospital Planning 3. Smalley H & Freemand, J, Hospital Industrial Engineering, NY, Rein Hold 1966 OPERATIONS AND MANUFACTURING MANAGEMENT MBA 3036 TECHNOLOGY MANAGEMENT Module – 1: Introduction: Meaning and Nature of Technology, Scope of Technology Management , Definition and characteristics of Technology; Role and Importance of Technology Management. Module – 2: Distinctive features of New Technology ; Key advantages and Objectives, Approaches to Technology Planning and Implementation , Impact of Technology on Decision Making.Implications of Technological World ..
Module – 7: Technology innovations . K. Definition. Module – 6: Diffusion and growth of Technologies . major current developments in technological environment . Information Technology Revolution. Components of a Supply Chain Management – Customers. Module – 2: 53 . and Schools of ThoughtFunctional. Reasons for collaboration. Integration/Process School. Models of the Transfer Process.V. Deployment of Technology in New Products. Nature of Technological Change . factors that drive the process of diffusion. Managing technology and innovation for competitive advantage . Narayanan 2. Logistics. Principles of Supply Chain. Production Function and technological Change . Framework for Formulating Technology strategy . Suppliers. Information. Module – 4: Technology strategy : Definition and types of Technology strategy. Module– 5: Technological Change . competitive consequences of technological changes.Patents. Stede MBA 3037 SUPPLY CHAIN MANAGEMENT Module – 1: Supply chain management: Introduction. . Managing Technology – The strategic view Lowell W. Intellectual Property – Protection .Module – 3: Technological Environment: Levels of environment. Reference Text Books 1. changes in the technological environment. Distributors. Registration design and Copyrights. Strategic aspects of Technology Management . Manufacturers.. Collaborative arrangements . modes of value chain configuration . Technology transfer . Technology Life-Cycle . process innovation and value chain. Concepts.
E-Procurement. Indian Financial Market and Commercial Banks. Classification of Banks. Features of Banking.Sahay 2. Activities of the Purchasing Department. Module – 3: Supply Chain Processes: Management and control of Purchasing Process. Elements of Supply Chain Strategy – Demand flow strategy. Single vs. and N. Advantages and Disadvantages of Outsourcing.K. Strategy. Participants in Transportation Decisions. Management of Commercial Bank: Board of Director. Planning and Operation – Chopra Sunil and Pete Meindl.Rangraj INSURANCE AND BANK MANAGEMENT MBA 3038 BANK MANAGEMENT Module 1: Introduction of banking: Meaning and Definition of Banking. E-Business – E-Commerce. Module – 4: Coordination in A Supply Chain : Bullwhip Effect. Reference Text Books 1. Fourth Party Logistics Providers. 54 .S. Warehousing. Module – 5: Outsourcing in a Supply Chain : Outsourcing – Reasons. Framework for Supply Chain Integration. Process. Transportation. Third Party Logistics. ECollaboration. Vendor Managed Inventory. Profitability of Commercial Banks.Supply Chain Design and Strategies: Nature of integration. Causes of Bull-whip Effect. Textbook of Logistics and Supply Chain Management –D. Modes of Transport. Impact of Internet. Drivers of supply chain. Customer Service Strategy. Supply Chain Management. Module – 6: Information Technology and Supply Chain Management : Value and Use of Information in Supply Chain . Role of Commercial Banks. Organisational set up of Commercial Banks in India. 4. Supply Chain Management in the 21st Century – B. Transportation Analysis decisions. Bank Net. Concept of modern banking: Net banking. Importance of Inventory. Collaboration Strategy. Value Chain. Logistics and Supply Chain Management – Raghuram G. ATM. Multiple Outsourcing. Managing Suppliers – JIT Purchasing. Overcoming the Bullwhip Effect.Agrawal 3. Changing Role of Information Technology in A Supply Chain : Module – 7: Internet Technologies. Information Technology Strategy. Phone banking. Performance evaluation of Commercial Banks.
Concept. internationalization. primary and collateral securities. Term Loan. Legal aspects of Loans and Advances. Concept of Insurance. Organisation of international Banking: off-shore Banking: Paper & functional Module 7: Regulation of International Bank: International regulation of commercial bank. Role of Insurance in economic development of a country.M. Indian Banking – R.N. BA . Mechanism of operation of Loan Accounts. Multiple deposit creation by Euro banks. Activities of International Banks .Natarajan –Vikas Publication 4. Management & Organisation of RBI. Insurance as a Social security tool. Foreign exchange and risk management . Double Insurance and Reinsurance. Venture Capital Funding. NPA: Concept and Definition. Investment Banking. Factoring services. Types of Loans: Cash Credit. Financial Intermediation function. Management of Indian Financial Institutions – R. Pledge. Income Recognition and Assets Classification (IRAC). Arrangement of international loans . Reference Text Books: 1. Types of Euro –dollar credits . Remedial and Corrective measures in managing NPAs. Module 3: Banking business: Employment of Bank Funds. Nature of Insurance. Overdraft.Srivastava –Himalaya Publication 5. Management of Loans and Advances.Mode of creation of Charges: Meaning and Concept of Hypothecation. Purpose and need of Insurance. Jeevanandam – Sultan Chand 3. Loan Syndication . ECB ( Extermnal Commercial Borrowing). Mechanism of Insurance.Module 2: Central banking system: Definition of Central Bank. Module 4: Merchant banking: -Introduction. Module 5: NPA Management: Prudential Norms: Capital Adequacy. Letter of Credit. Bancassurance. Modes of creating charges on securities. Lien and Assignment. Functions of RBI. Foreign Exchange & Risk Management – Macmillan MBA 3039 INSURANCE MANAGEMENT Module 1: Introduction: Definition of Insurance. Parameswaran and S. EXIM Bank: Role & Functions. Non-Fund base Business: Bank Guarantee. Introduction to Foreign Trade . Fund base business: Meaning and Concept of Loans and Advances. Module 6: International Banking: Growth & Development of international Bank. Basle Committee & Basle Concordats. Module 2: 55 . Banking Law and Practice – P. CP & CD’s euro –MTNs.By C. Role of Merchant Bankers. supervisory norms for Banks.Varshney –Sultan Chand 2. Mortgage.
Communication skills. Distinguishing features of Insurance contract. Recoveries. Hotel as an industry. Operational and support 56 . Post settlement action.Principles of insurance: Contract of Insurance. Claim documents. Settlement. Development of hotel industry in India. Loss minimization. Prospect of Indian Insurance industry Module 7: Insurance and Risk Management: Definition of Risk. Morale. Principles of Life Insurance. Types of hotels. Historical evolution and development. Motor Insurance: Meaning. Principle of Insurable interest. Salvage. Underwriting. Marketing research.Insurance Institute of India. Limitation. Present trends in industry. Activities of hotels. Major players in the industry – India and worldwide. Principle of Utmost Good Faith. Preliminary procedures. and Certificate of Insurance. Principle of Indemnity. Behavioral aspects of Insurance manager: Motivation. Concept of Pure Risk in Insurance. Mumbai. Consumer Protection Act 1986 (COPRA). Risk manager vs. Principle of Contribution. Providing other services like. Insurance manager. Liability Insurance: Meaning and Concept. Investing and Financing. Levels of service. Fire Insurance: Introduction and Concept. Business target. Principle of Subrogation. Marine Insurance: Cargo Insurance and Hull Insurance.HOTEL MANAGEMENT Module 1: The Hospitality Industry Meaning & definition. Concept of Risk. Rate making. Emerging markets. Role of modern Insurance manager in sunrise sector. Surveyors and Loss Assessors. Module 3: Types of Insurance: Life and Non life Insurance: Introduction and concept. Health Insurance: Meaning and Concept. Customer orientation. Insurance as a Risk Transfer tool. Characteristics of hotels. Practice of Insurance . Classifications of hotels. Engineering. Complimentary role with other industries. Categories. Principles of Insurance – Insurance Institute of India. HOSPITALITY MANAGEMENT MBA 3040 . Records and Review. Investigation and Assessment. Module 5: Functions and organisation of insurer: Functions of Insurer: Production (Sales). Important activities of Life Insurance Cos. Long-term relationship. Types of Marine Insurance contract. Arbitration. Contribution to Indian and global economy. Module 6: Insurance Manager: Development of Insurance manager: Product knowledge. Target market.Insurance Laws: Insurance Regulatory and Development Authority Act 1999 (IRDA). Reference Text Books: 1. Managing claims and losses. Legal aspects. Legal advices. Personnel management etc. Accounting and other record keeping.. Persuasive skills and Analytical ability. Trustworthiness. Module 4: Claims: Introduction. Requisites of Insurable risks. Mumbai 2. Problems and prospects of hotel industry.
Orientation. Ltd. Various sections of the Kitchen. Ltd.M. Sterling Publishing Pvt. Marketing Management. Property Management System Module 3: Housekeeping Management Role & importance of Housekeeping. New Delhi. The Hotel Receptionist .S. Bars. Metropolitan Book Co. Types of catering establishments. 57 . Role of key personnel in housekeeping. K. G. Financial management in Hotel and Catering operations . New Delhi. The British Hotel and Catering Industry Medlik. P.Anand. VNR. 4.Service departments of a hotel Module 2: Front Office Management Various sections and their functions of Front Office. Approach to Hotel Planning . Major hospitality distribution channels – travel agents. International Tourism. A. Organizational chart. S. Kaul.N. Staff Scheduling.Paige. Hotels for Tourism Development. Job Description and Job Specification of staff in the department Module 4: The Food and Beverage Service Management Introduction to the Food & Beverage industry. Food Production personnel. Hiring.. Kitchen layout and functions. Grill room. Hotel Front Office Management. Roger. Coffee Shop. Present scenario and future projections of HR issues in industry Module 7: Hotel Marketing Management Marketing functions in hotel industry . 2. Tourism and Hotel Management in India . Bhatia. Various sections and their functions of Housekeeping department. Negi. Robert Lewis & Richard Chambers. Dr..Functions & levels of distribution channels. global distribution system (GDS). and D. Internet Reference Books: 1. New Delhi.permission from statutory authorities. Prentice-Hall of India. M.Restaurant. 8. Night clubs. Room service.duties and responsibilities. Food and Beverage Control. 11. (P) Ltd. 3. Philip Kotler. Discotheque. 6. tour operators.K. The guest cycle.M. Van Nostrand Reinholdn New York. Job Specification & Job Description of front office personnel. consortia and reservation system. Bardi.10. Sterling Publishing Pvt. Marketing Leadership in Hospitality. James A. 7. Snack bar.Sutton. Organizational framework of the department (Large/Medium/Small Hotel). 9. Attitudes and attributes of a Food and Beverage service personnel Module 5: Food Production Management Organizational structure. use of Internet and other latest technologies in food production Module 6: Hotel Human Recourses Management Managing Human resources in hotel Industry: Recruitment. Food and Beverage Service personnel.Doswell. Selecting. Job Description & Job Specifications of F & B service staff. Banquets.. Donald F. Stillroom.Food and beverage service organization. Food and Beverage Service areas in a hotel. Front office Systems. Hotel Licenses . New Delhi. R. Job Description and Job Specification . J. 5. Dynamics of Tourism.
Module 5: Travel Formalities and Regulations Passports: function.Attraction. types. procedure for obtaining VISA. Tourism Advertising Reference Books: 1) Hotels for tourism development – Dr. issuing authority. Importance and role of tourist Guides and Escorts Module 4: Tourism Administration.N. present and future – Bukhart 58 . past. Major national and international Tour Operators & Travel Agencies. foreign exchange counters. Refreshment. Accommodation. Travel Agencies.Major & Minor Components Components of Tourism Industry. ASTA. issuing authority. Metropolitan 2) Profile of Indian tourism – Shalinin Singh 3) Tourism today – Ratandeep Singh 4) Dynamics of tourism – Pushpinder S. History and development of Tour Operators & Travel Agencies. TAAI. Tourism marketing Segmentation. procedure for obtaining foreign exchange. Definition. procedure for obtaining Passport. Infrastructure & Hospitality Module 3: Tour Operator and Travel Agency Business Tour Operators. Tourism Promotion. Role and functions of Indian and International Tour Operators & Travel Agencies. Impacts of Tourism. Tourism in India and abroad Module 2: Tourism Industry . IATA. Factors influencing growth of Tourism. growth and development of Tourism. UFTAA. Entertainment. VISAS: functions. Tourism marketing Mix. Historical evolution. Tourism Pricing. Shopping. customs formalities. immigration etc. Jagmohan Negi. Other travel legislations Module 6: Foreign Exchange Countries and currencies. Importance of Travel & Tour Operations. Types of Tourist.T. Gill 5) Introduction to tourism – Seth P.O. type. PATA. Organizations and Associations Tourism and Government administrative systems: Department of Tourism. Module 7: Tourism Marketing Concepts and importance of Tourism marketing. FHRAI etc.TOURISM MANAGEMENT Module 1: Tourism Phenomenon Concept. India Tourism Development Corporation. Sterling 6) Tourism.MBA 3041 . Transportation. Tourism organization and associations: Role and function of W. Marketing Functions in Tourism.
project planning & implementation of cooperative.K. regulatory measures by the government. New dimensions of cooperative management: G. Reference Text Books: 1. evolution of agricultural price policy. government policy on storage and warehousing. Kolis 2. Agricultural Marketing: F. procurement & distribution management in cooperatives. factors affecting marketable surplus. Macmillan Business 12) Tourism – The State of Art. financial management issues in cooperative management . quality control and standardization. Francois Vellas & Lionel Bickerel. Module 3: Price quotations. rules & by laws. Marketing Agricultural products: R. need for development of cooperative marketing. storage and warehousing. Module 4: Price policies. cooperative laws. growth and development functions of national agricultural cooperative marketing federation of India (NAFED).individual and collective bargaining. policy making. Module 5: Co operative marketing structure. leadership. regulated markets. Market reports classification and grading. Module 7: Marketing management issues in cooperative . A 11) International tourism. domestic trade in agricultural products.S Kamat 4. unique features of Indian rural markets. Bhatia. John Wiley AGRO BUSINESS MANAGEMENT MBA 3042 AGRO-COOPERATIVE MANAGEMENT Module1: Concept of rural marketing. domestic price policies. size and the importance of rural market. transportation and ownership. Module 6: Professional management of cooperative. Sterling 8) Travel agents and tourism – Merrisen James 9) Tourism and cultural heritage of India – Acharaya Ram 10) Culture and art of India – Mukherjee.7) Tourism principles and policies – A. Wood etc.Thosan 3. chief features of regulated markets. concept of micro credit financing.L. Module 2: Classification of agricultural products with particular reference to seasonability and perishability. planning & organizing functions in cooperatives. edited by Seaton. Marketing efficiency in agricultural products: Prabhakar Rao 59 .K.
Factors Impeding Safety. Attitude towards Safety. C. Destruction of forests. Rural development programmes. fisheries development programmes.Rural credit. dairying and fisheries.Bhattacharya. low productivity of forests and its causes. irrigation and modern agricultural technology.1 An Overview of Safety. forest development programmes. Module 4: Agriculture and rural development. extent of commercialization of the Indian agricultural sectors. marketable surplus and marketed surplus. Module 3: Animal husbandry. Importance of cattle. utilization of land and cropping pattern. social forestry. Mamoria. Sadhu & Singh – Fundamentals of Agricultural Economics 3. operation of food project. poultry development. green revolution. importance of forests in national economy. dairy industry. Safety and Productivity. problems of dairy industry. classification of forests. Module 5: Cottage and small scale industries. Module .2 60 .MBA 3043 RURAL MARKETING Module 1: Importance. Need for Safety. national forest policy. Module 7: Production economics.Indian Rural Economics SAFTEY MANAGEMENT MBA 3044 SAFETY ORGANISATION AND MANAGEMENT Module . government measures. marketing of farm products. regional distribution of forests. cattle insurance. interdependence of agriculture and industry Agriculture and Rural Drought–prone programmes.N. Meaning and role of farm management with its salient features. Farm overheads on fixed costs Capital in farm business Reference Text Book 1. rural industrialization program. problem of agricultural marketing. scope. Module 2: Forest resources and forestry development. Students relating to size of farm and productivity. intensive cattle development project. agricultural prices.B. object. fisheries. cooperative credit societies and institution.Agricultural problems of India 2. Module 6: Managerial function and purpose of planning in farm activities – basic principles and concepts of farm planning. S.
Incident Recall Technique And Job Safety Analysis. Safety Audit. Hazards. Contests And Competitions. Module .3 Role of Management. Trade Unions and Bipartite Committee in Safety.5 Safety Management Techniques. Unsafe Act.7 Safety Planning.6 Safety Inspirations. Safety Survey. Module .1 Definition Of Accident. Suggestion Schemes. The Function and Structure of Safety Departments and Committees. Risks. Industrial Safety by Blake Roland 3.4 Safety Promotion And Awareness. Module . Text Books 1. Dangerous Recurrence. B. Displays And Exhibits. Workers.The Size. Personnel Management by C. Safety Policy. Injury. Module . Safety Awareness Meetings.Safety Organization . Posters. Advantages and Limitations of Safety Organization. Safety Training Programmes. Unsafe Condition. Personalized Vs Mass Safety Programmes. Periodicity. The Qualification and Role of Safety Professionals. Types. Module . Public Relations. Publicity Tools And Kits. Reportable Accidents. Supervisors. Techniques of Safety Management by Dan Peterson 2. Procedures.2 61 . Safety Sampling. Module . Checklists And Report Forms. Mamoria MBA 3045 ACCIDENT PREVENTION AND SAFETY ACTS Module .
62 .W. Module . Text Books 1. Compilation Of Accident Statistics.Factors Leading To Accident . Analysis and Classification Of Accidents. Module . Workman Compensation Act.5 Types And Uses Of Personal Protective Equipments. and Knowledge Management Systems.Heinrich Theory. Nester Roos 2.3 Theories Of Accident Causation . Meaning and Role of Information Systems: MIS and information systems. Management Support Systems.6 The Factories Act.Situational and Environmental Factors. Types of Information Systems: Operations Support Systems. Corrective Actions. Safety at work by John Ridley SEMESTER-IV MBA 4001 MANAGEMENT INFORMATION SYSTEM Module1. Heinrich. Industrial Accident Prevention by H.4 Accident Investigation. Hapbura Theory. Module . Module . Mines Safety Act and Environmental Protection Act. Techniques of safety management by Dan Peterson 3.Information Systems for Strategic Management: Competitive Strategy Concepts. Module . Identification Of Key Factors. Dan Peterson.7 The Indian Electricity Act. Expert Systems. Franklird’s Theory And James Tye Multiple Causation.
Outsourcing as an Option. Module6. Security and Ethical challenges Text Books: 1. Expert Support Systems.Module2. 4. Developing MIS systems: System Development Cycle. System Design (DFD and ER diagrams) Module7. E. 2nd edition). J. Module4. Emerging Concepts in Information System Design and Application. 63 . Risks in Information Systems. Method of Identifying Applications. sensitivity analysis. optimisation analysis. Executive Information System. MBA 4002 BUSINESS ETHICS Module 1: Introduction to Business Ethics. 3. Extranet. Transaction processing. Applications: Cross-functional MIS. virtual reality. Business Process Reengineering (BPR). and Strategic Information Systems Framework . Module3. and Wetherbe. CRM. Pearson Education. Artificial intelligent technologies in business: neural network. Tools of business support systems: what if analysis. Module5. Customer Relationship Management. Systems approach to problem solving. Mudrick R G: An information system for modern management Pearson. Tata McGraw-Hill. genetic algorithm. James. Enterprise communication and collaboration . Turban. Justice and Fairness. Planning for Information Systems: Identification of Applications.Resource Requirements for Information Systems: Hardware and Capacity Planning. McLean. Jawedkar W S: Management Information System (Tata McGraw-Hill. Emerging Concepts and Issues in Information Systems: Supply Chain Management. John Wiley and Sons. Mahadeo Jaiswal: Management Information System (Oxford University Press) References Books: 1. Kenneth. SCM. Introduction to Data Warehousing. 2. O’Brien:Introductio n to Information Systems. Data Mining and its Applications. A. 2. ERP. W. Role of MIS: Strategic Role of Information Systems.Integrating Information Systems with Business Strategy. Ethical principles in business: Utilitarianism. Tata McGraw Hill. Value Chain Analysis. fuzzy logic. Jawadekar. Procurement Options – Make or Buy decisions. Software Needs. ERP... 5. Decision support systems: MIS support for decision making. Decision support systems. Laudon and Jane Laudon : MIS: Managing the Digital Firm. goal seek analysis. Business Planning Systems and Critical Success Factors. S: Management Information Systems. E. System Analysis.: Information Technology for Management: Making Connections for Strategic Advantage. Internet worked enterprise in MIS.
Introduction to Corporate governance. . Module 5: Business and its internal constituencies: Employee issues. Module 3: Social responsibility of business organizations. Determination of trading partners’ independence . The External Environment. interdependence and dependence. Ethics and Environment.Types of International Business. Chakraborty. Reference text Books: 1: Business Ethics: Concepts &Cases – Velasquez-TMH Publication 2: Ethics & the conduct of Business – Boatright-Pearson Publication 3: Ethics in Management – S.TMH Publication 4: Organisational behavioud – Robbins. Module 4: Board of Governors. the individual in the organization. Role and responsibilities.PHI Publication MBA 4003 BUSINESS ENVIRONMENT AND LAW Module 1. The ethics of Consumer protection and environment. Module 7: The description of a highly ethical organization. Government influence on Trade and Investments. 64 . Human and Cultural Environment Module 2. International Business : an overview. K. Module 6: Indian Ethics: self and consciousness ethical leadership.Module 2: Ingraining ethical process in life & work Relevance of ethics in the marketplace. The Economic and Political Environment.
Partnership Act 1932 Reference Text Books : 1. Legal Aspects of Business AKHILESHWAR PATHK MBA 4004 PROJECT ( Field Assignment) 65 . Contract Act 1872 Module 6. Business Law: One should Know AJAY GARG 4.Module 3. International Business Environment F. Regional Economic Integration . Companies Act 1956 Module 5. World Trade Organisation and Regional Blocks. Business Environment JUSTIN PAUL 3. Importance and dominance of MNCs.CHERUNILAM 2. Multinational Corporations-Definition and Meaning. Module 4. Negotiable Instruments Act 1881 Module 7.