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Boston Analytics

http://bostonanalytics.com/
Kezia Desa

Brief Overview of the Company:

Boston Analytics is a Cambridge, Massachusetts based market research and business


analysis firm. They provide their clients with the inputs they need in order to make
intelligent business decisions. They provide these inputs in the form of customized
market research and data analysis. They conduct both primary and secondary research to
gather the data they need to answer their clients' business questions.

Boston Analytics provides corporate, consulting and financial services consulting and
financial enterprise-wide knowledge management services. They provide fully
customized knowledge services as well as flexible, preconfigured knowledge products
and repositories. All knowledge services and products are tailored to meet the specific
needs of corporations, consulting companies, and financial services firms

If it were a listed company in India I would probably call it a KPO. It is a limited liability
company registered in Boston and so as of now I would say it does research and analysis
for corporate, consultants and financial institutes across the world. It has a back end
office in Mumbai because of the labor cost arbitrage. It has two other offices -Boston and
London. Employee strength is not known.

Solutions Description

1) Market Research and Business Analysis -Business Research & Analytics


For Corporations and Consulting Firms

They provide their clients with analysis that enables them to make strategic decisions or
with day to day knowledge
processes that help them to
manage data better.

They offer this service via:

Process & Methodologies:


Raw data becomes
complete, error-free,
actionable knowledge
through the application of
Boston Analytics’ five-step
optimization process.

Knowledge AcceleratorTM Boston Analytics has embedded the collective expertise of their
world-class team into a flexible, preconfigured knowledge system.

2) Financial Analytics
Knowledge Solutions for Financial Institutions

Via the knowledge route Boston Analytics helps Financial Institutes capture and
capitalize on critical investment opportunities. Boston Analytics’ knowledge services and
products help financial institutions:

 Increase both breadth and depth of research coverage


 Boost overall productivity through access to 24-hour support and ability to scale
operations quickly
 Improve yield through cost savings and more effective leveraging of their in-
house analysts for higher value-added work

By combining creativity with third-party objectivity, their research uncovers hidden


trends and opportunities, while enabling clients to focus budget and staff on other high-
value activities. By using Boston Analytics for time-intensive analytical tasks, their
clients can benefit from savings ranging from 40% to 60% per analyst.

Moreover, teaming with Boston Analytics allows its clients to leverage in-house analyst
resources for higher-value activities and innovative work.

These benefits, combined with the superb quality, reliability, and timeliness of its
research, analysis, and modelling, deliver significant financial benefits to Boston
Analytics’ clients.

They deliver this via:

Knowledge CrystallizerTM Boston Analytics has embedded the collective expertise of its
world-class team into a flexible, preconfigured knowledge system.

3) Business Research & Analytics Cases


Supporting Their Clients’ Strategic Decision Making and Knowledge Processes
Global corporations, emerging companies, and consulting firms in a wide range of
industries turn to Boston Analytics for knowledge services and products that support their
strategic decision making and day-to-day knowledge processes. Following are
representative cases describing its business research and analytics work in several
industries, including:

Automotive: Assessing Acquisition Opportunities in the U.S. Truck Bedliner Industry


Chemicals: A Comprehensive Chemical Capacity Knowledge Repository
Energy: Evaluating Global Energy Trends & the Impact of Technology
Healthcare: Analysis of Imaging Services for Clinical Drug Trial
Healthcare: Prospect Database for Healthcare Financial Services Firm
High Technology: Analysis of Access Control Systems for Enterprise Use
Telecommunications: Analysis of Wireless Messaging Solutions

e.g. Automotive: Assessing Acquisition Opportunities in the U.S. Truck Bedliner


Industry
A globally renowned advisory firm came to Boston Analytics for an overview of the U.S.
truck bedliner industry in order to better understand the opportunities for acquisitions.
Boston Analytics performed a broad-based industry structure analysis that included:

• An overview of the industry — primary uses of bedliners, key players in bedliner


manufacturing, segmentation of the industry (spray-on vs. drop-in liners), and key
growth drivers
• Evaluation of the competitive landscape
• Channel dynamics — the relative size of all retail outlets
• Penetration of bedliners among truck dealerships, including regional differences
• OEM participation
• The end-user market (both OEM and aftermarket), including identifying the
typical end-user, determining the overall size of the end-user market, projecting
expected growth in the end-user market (pickup truck sales), and identifying
pickup truck market segmentation.

Boston Analytics derived an analysis of growth prospects that took into account the
significance of bedliners in light truck accessory sales, the crossover possibilities for
offering bedliners in the SUV market, and segmentation — the prospects of spray-on
bedliner segments as compared to drop-in bedliner segments.

The client used their analysis to evaluate the industry from an investment opportunity
perspective. The knowledge provided by Boston Analytics also formed the basis for
further evaluation of specific companies within the industry.

Management Team: Boasts of employees from McKinsey & Co., Charles


River Associates, and from financial institutions such as Lexington Partners and
Oppenheimer and Co. Their includes graduates from the Massachusetts Institute of
Technology, the Indian Institutes of Management, the Indian Institutes of Technology, and
other prestigious institutions.

Major Customers: Not available directly

Major Events in the company (M&A etc.): Godrej industries


acquires a 4% stake in the company in 2005

Financials: Not Applicable – Limited Liability Company

Sources of Revenue: Knowledge services

Competitors: ADL, Gartner, Forrester, IDC, McKenzie global Institute,


Reuters, Bloomberg.

Company Strategy: Personalized Knowledge Services across the


globe at a lower cost.

Summary - Take away:


They are targeting companies that would outsource knowledge
management to others.
Good global reach with well connected top management.
They are also on a hiring spree and have taken three high profile
alumni from Harvard, Stanford and Wharton on board. This is probably
to lend more clout to their reports and make their organization more
renowned.
They also work for governments as I came across some reports on
development in West Bengal, Turkey.

The job description would be to do research on a variety of verticals


and to come up with a sound analysis based on various management
frameworks.
They are looking for a junior and senior analyst.

Senior Analyst MBA (preferably IIM) or PhD with 2-5 years of experience in an
analytical/ research role Leads all analytical components of work
Analyst Fresh MBA, BTech (preferably IIT) or MA in economics with strong
analytical skills Conducts research and analytics
Research Associate Undergraduate with market research experience Gathers
information

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