MBA Semester 3 MK0013 – Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 1

Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. List the problems associated with marketing research.

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2. Explain the role of Marketing research in “decision-making” process 3. Describe consumer research process in detail. 4. What is the importance of customer research? 5. Describe data-driven MDSS in detail. 6. List the functions of marketing information system. Fall 2011 (August 2011)

MBA Semester 3 MK0016 – Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 2

Marks 60 Note: Each Question carries 10 marks 1. Describe the relation between research design and marketing decision process 2. What are the factors affecting cost of a warehouse? What are the various types of warehouses and their uses

For SMU Assignment @ 1000 Rs Per Semester Email: mba8182@gmail.com Ph: 09873669404
3. Explain research process Differentiate between Causal and Experimental design. 4. List the benefits and limitations of focus group interviews 5. Explain latest techniques of qualitative research.. 6. Explain multidimensional scaling

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