Harvard References

1. Jain, A. (2006). Online travel bookings set for take off in India. Financial Times. London(UK): May 2, 2006 2. Khosrow-Pour (ed) (2006), The Impact of E-Commerce Technology on the Air Travel Industry. IGI Publishing 2006 3. Laudon, K. & Laudon J. (2006). Management Information Systems Prentice Hall. 4. New Media Age (2007). Travel: Putting on the squeeze. New Media Age. London: Apr 19, 2007. 5. O'Keefe, T., Zhao J. and Huang W. (2007) Preface to the Focus Theme Section: 'Electronic Business in China'. Electronic Markets, (17:2, 84-86) 6. E-marketing and tourism http://www.sba.muohio.edu

7. Mamaghani, Farrokh Impact of E-commerce on Travel and Tourismhttp://findarticles.com

INTRODUCTION
E-marketing often referred to as online marketing as Internet marketing is the suite of online activities that you can purse to promote and improve your businesss online visibility. ( www.tg.com.au) Term of network marketing network marketing and online marketing are often used interchangeably, usually considered synonymous. Network marketing is a brand using the internet marketing process. It includes marketing and indirect marketing elements and uses a variety of technologies to help connect business to their customers. By such definition, E-marketing includes all activities of the business through the global network to attract new business, retaining existing business and develop its brand identify behaviour. The relationship between a suppliers and a direct consumer can be described by the term shopping. Many companies now host virtual communities to assist their customers. There are a lot of business companies do e-marketing to save unnecessary costs by providing customer assistance over the website. In the current market competition, we must combine all the right marketing tool to create, is truly effective and comprehensive marketing programs. All, of course, and the centre position, but to create opportunities, improve customer responsiveness, increase brand awareness, through a comprehensive marketing strategy, including search engine optimization, PPC, social media tools to support marketing network sites. etc. In conclusion, Internet provides a new technological platform. It is more productive than a telephone, more interactive than a television, and more current than a newspaper. Businesses are still working out new business models that this platform makes profitable. Therefore, business information system is related with every industry of business sectors.

Identification of the Company

These days, millions of people go on vocation tour each year.I have my family business is travels and tourism named Joy Zone. Since this company starts, we found that how E-business based on information system is important. The very first thing we have to consider is to establish website, where the customers can search the datas of what they want and can set the better customer relationships. We can offer affordable package on the website. The clients may choose their preferred package and can book in internet and choosing hotel as well. Moreover, retail of air tickets from airline had to depand on internet. We had to take seat and can sell straight to the clients. There are some internet marketing strategies that we had to consider to success of not loosing ground to our competitions. Here is the how we got profit commission breakdown;

E-Marketing Strategies
Partnering and clustering Partnerships and clusters is crucial to help us achieve high levels of tourisms social and economic development. Most of the times, our clients do not realize our area before all the extra experience must be provided. We may have a link on our pages to our site, but that these activities link on our pages to our site, but that these activities. Probably never thought of them into your contact, allowing visitors to imagine. They can take advantage of the region comprehensive available. These option add to your sites contant (rather than

separate links on the page ). We are not only take care of target market but you also take part in your development Area network visibility. Then inform our clients that we can arrange everything for them, just ask them to pick and choose you will hundle it all together for them. Bundling is better option them pre-determined packages as it empowers the client to mix and match what they really want. Media releases Media releases can be defined as a published, written as closely as possible, it will be the way the media reports. Release is a great way to broadcast message and guide people to your website. They need to be particularly relevant to time-sensitive communication or external event or news announcement. In essence, if done well media release can be a cost effective way of generating further website traffic, as it gets you more exposure to your target market for free. You need to remember its not just an advertisement for your organization but needs to encompass a strong news angel in order to get published. Banner Advertising Banner Advertising is a form of electric marketing, allowing operators to display a clickable ads. High traffic Website, this form of advertising is a good way to increase brand awareness. However, it may not provide a return on investment high enough to justify the cost.

E-marketing of competition Analysis models

Competition Analysis is an important part of the strategic planning process. Some business think it is get on with their own plans and ignore the competition. Other become obsessed with tracking the actions of competitions ( often using underhard or illegal methods). Many business are happy simply to tack the competition, copying their moves and reacting to changes. Davidson( 1997 ) described how the sources of competitor information can be neatly grouped into three categories. -Recorded data : this is easily available in published from either internally. Good example include competitor annual reports and product brouchers,

-Observation data : this has to be actively sought and often assembled from several sources. A good example is competitor pricing; -Opportunities data to get hold of this kind of data requires a lot of planning and organization. Mush of it is anecodotal, confirm from discussion with suppliers, customers and perhaps, previous management of competitors.

Porters 5 forces Porters 5 forces analysis deals with factors outside an industry that influence the nature of competition within it, the forces inside the industry.

Threat of New Entrants - The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Example, Existing loyalty to major brand Incentives for using a particular buyer (such as frequent shopper programs) and Government restrictions or legislation.

Power of Suppliers - This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company's margins and volumes, then it holds substantial power. Here are a few reasons that suppliers might have power:

Power of Buyers - This is how much pressure customers can place on a business. If one customer has a large enough impact to affect a company's margins and volumes, then the customer hold substantial power. Here are a few reasons that customers might have power: eg. Small numner of buyersAvailability of Substitutes - What is the likelihood that someone will switch to a competitive product or service? If the cost of switching is low, then this poses a serious threat. Here are a few factors that can affect the threat of substitutes: -

Competitive Rivalry - This describes the intensity of competition between existing firms in an industry. Highly competitive industries generally earn low returns because the cost of competition is high.

Example of 5 force of Portal Increased competitions through globalization, changing customer lifestyles, and perception of risk consumers attach to air travel have influenced the air travel industry. Internet trends include increased consumer knowledge about product offerings, higher customer expectations of convenience, added value through the customization of offerings, increased consumer affluence and the more intense exploitation of leisure time to "get away." Customer relationship management software, with its ever-increasing sophistication of data mining and customer relationship management, seamlessly connects between systems and the ubiquitous availability of trust-worthy, secure online purchasing.

Analysis of competitive advantage E marketing

There is important to consider strategy that show how business deal with it suppliers, its customers, its competitors?A competitive advantage is an advantage over competitiors gained by offering consumers greater value, either by means of lower prices or by providing benefits and service that justify higher prices. Online, competitors have access to each other's company information and marketing materials that they might not be able to gather as easily in the offline world. This allows for even greater opportunities to benefit from competitive analysis data. Using of e- marketing enables companies to achieve competitive advantage in the business world and distinguishes it from other companies, and most important of these competitive advantages include: 1. Provides e-marketing opportunity for companies to enter a huge market Internet market ,that can be accessed and marketing in and exit from the border and the possibility of local marketing on a global scale, and the practicing of professional and normal marketing and this gives companies a competitive advantage. 2 To get respect and appreciation for companies from customers who can easily get detailed information about products and services offered by companies in its website. 3. The existence of a website for a company to market their products, gives them a competitive advantage in dealing with customers, where they are available in every place and time and with lower cost. 4. Promotion of the packages on a large scale enables companies to achieve competitive advantage to access to target marketing segments in the fastest time and lowest cost. 5. Immediate response to customer requests, and to complete transactions in short time through e-marketing, which is investigating a significant competitive advantage for an organization and specially that the time is one of the most important resources for people and organizations. However, agents need to adopt information system technology to stay competitive and efficient. Travel agencies must fulfilled with the skill of research, compare prices and book online has increased flexibility and control in order to coustomize travel package for our customers as well.

Recommendation Tourism is now one of the worlds largest industries comprising all the social economic activities that are directly or indirectly involved in providing services to tourists. Therefore, I must take consideration effect of E-marketing models that I mentioned before and will create consumer value. I believe the consumers shop and buy on the web because they find value there. While all customers are looking for a sastifactory experience, several aspects contribute to making that experience sastisfactory. As a final thought, I will make sure take care of the 3 items is that: 1.Cost Costs saving is a major reason consumers go online. So, I will make sure set the affordable price for packages. 2.Choice- I will make sure offer them the variety of choices. 3.Convenience- the web provides unmatched convenience for purchasing products. Shopper can review product details, compare prices, plan an order, make payment and arrange delievery all without leaving home.

Conclusion
E-marketing is bringing new business opportunities to the global travel and tourism industry. Tourism-related institutions and Internet companies are joining to tap the potential market created by e-marketing. The analysis identifies a number of consistent customers experiences across different channels, among airlines, and involving both international and domestic travel in emerging economies with limited internet access. It is argued, from this analysis, that there area number of emerging new technologies such as mobile devices and global positioning systems which need to be taken into account and effects systematically assessed. The opportunity for online, traditional travel and tourism agents comes from both the group of consumers who enjoy being served those who prefer the one-stopshop approach as well as consumers who prefer the "do it yourself method. Agents and tourism businesses need to increasingly find value added services and products that will attract two separate market groups. In addition, agents need to adopt

information technology to stay competitive and efficient. Consumers no longer needed travel agents to access the reservation system. In addition, they were able to manage their own travel plans efficiently. With new structure, travel agents had a smaller pool of individual customers that did not wish to spend the time searching for lower-priced travel. The travel industry faced increasing threats with the dynamic pricing of online and direct sales channels. Since consumers had opportunities to find lower-priced travel online, many began to use the same method for additional travel needs such as car rental, hotel, and airline ticket as a one stop shopping. Information technology effectively had cut out the proverbial middleman. Online travel agents, like Lastminute and Ebookers, competed with traditional high street travel agents. They promised lower costs, greater flexibility and wider choice. Today's travel retailers need increased knowledge about product and service offerings.