MAkkL1INGÞLAN ÞkCILC1

MAkkL1ING ÞLAN CN ILk1ILI2Lk
8USINLS
Name of the members of our market|ng pane|ť
kam||Asrar ( group |eader)
2uha|b
Mohammad Naseem khan
Mohammad Aszad
Ash|shMa|hotra
Mohammad Ia|sa| Þasha
koh|t kumar
I|nayÞathan|a

Þrocessof se|ect|ng the productť
nere we have done extens|ve market research on fert|||zer |ndustry of Ind|aŦ Weţ
a|| of us have consensus about the product after know|ng about the scenar|o of
Ind|aŦ1here are on|y 9 ma[or p|ayers |n the fert|||zer |ndustry Ŧwe a|ready know
that |ncreas|ng need of fert|||zer w||| never be s|owed down due expand|ng
popu|ous of Ind|a Ŧ We have restr|cted area of |and on wh|ch about 1Ŧ1S 8||||on
peop|e surv|veŦ In |ong run or short run company has to cope up w|th |ess r|sk
because need of the fert|||zer woud'nt be droppedŴoff ŦAccess to the market |s
re|at|ve|y easyŦ

Cur soc|ety or|ented approachť
1he year 1968 marked the beg|nn|ng of the green revo|ut|on |ead|ng to quantum
[umps and product|on of wheat and r|ce Ŧbut unfortunate|y the |ast ten years have
w|tnessed a fat|gue |n the green revo|ut|on w|th the growth rate |n foodgra|n
product|on fa|||ng be|ow popu|at|on growthŦNot on|y has agr|cu|tura| growth
been |ow |n the |ast decadeţ the pr|ces rece|ved for agr|cu|tura| products have a|so
fa||ed to keep pace w|th cost or the genera| pr|ce |eve| and ţas a consequence
ţprof|tab|||ty has dec||nedŦ Ind|an farmers are unab|e to access the fert|||zer at
|ower pr|ce as ma[or amounted from fore|gn countr|es wh|ch charge muchŦ Nowţ
product|v|ty of the foodgra|ns can be augmented by extens|ve fert|||zer uses and
GM techno|ogy (GLNL1IC MCDIIICA1ICN) ŦNCW ţInd|a need compan|es wh|ch can
MAkkL1INGÞLAN ÞkCILC1
rep|en|sh the th|rst of fert|||zerŦAbout 64Ŧ4Ʒ popu|ous surv|ve on farm|ng Ŧ Soţ our
product wou|d cover need of ma[or|ty of popu|at|onŦ


IINALI2A1ICN CI 1nL ÞkCDUC1 AND I1S NAMLť

We have f|na||zed the fert|||zer productand |ts name "CkCÞ 8CCS1Lk"Ŧ


CCMÞL1I1IIL INICkMA1ICNť
Private Companies Producing FertiIizer in India
Some of the private companies producing fertiIizers in India are mentioned
beIow:Khaitan ChemicaIs and FertiIizers Limited - This Company produces
single super phosphate fertilizer and sulphuric acid. The fertilizer is manufactured in
the granular form in this company. Khaitan Chemicals and Fertilizers Limited has its
office in Ìndore.

MangaIore ChemicaIs - This is the only company in the state of Karnataka that is
engaged in the manufacturing of chemicals and fertilizers. The plant has an annual
turnover of more than Rs. 800 crore.

Nagarjuna FertiIizers - With their office at Hyderabad, this company is engaged in
the production of fertilizers and agro-chemicals. Ìt also engages other activities such
as refining petroleum, finance and power.

Zauri ChambaI - An undertaking of the K.K Birla Group, this company engages in
the production of fertilizers such as urea, hybrid seeds, cement and chemicals. The
company also provides engineering solutions and home finance. The company was
established in collaboration with the US Steel Corporation. The company has
established NPK plant, DAP plant, urea plant and ammonia plant in the country.

MAkkL1INGÞLAN ÞkCILC1
C FertiIizers - This Company is dedicated to the manufacture pf agro-inputs that
will facilitate the agricultural sector. The company manufactures the product ANAND
single super phosphate along with other micro-nutrients, plant hormones and
chemicals for the protection of plants. The company has established its unit in
Bilaspur, Uttar Pradesh.

ujarat State FertiIizers &ChemicaIs Limited - This multiproduct company is
dedicated to the production of fertilizers such as ammonium sulphate, urea, DAP and
NPK. Ìt also produces water soluble fertilizers. Along with fertilizers, the company is
engaged in the production of bio-fuels, bio-fertilizers, plant tissue culture and oleum.

DSCL - The primary business of this company based in North Ìndia is the
manufacture of urea and other farm inputs such as DAP, chemicals and pesticides.
1hese are Lhe ma[or players ln ferLlllzer lndusLry ln lndlaŦ8uL Lhese lndusLry are noL
sufflclenL Lo replenlsh Lhe ferLlllzer LhlrsL of lndlan vasL agrlculLural
sysLemŦLvenAfLer LhaL lndla lmporLlng ferLlllzer from forelgn counLrlesŦ So ţwe can
expecL abouL good reLurn Lhrough ferLlllzer lndusLryŦ

Lnv|ronmenta| scann|ngť
8ecenLlyţ ln Mumbal ţlL has been announced for glvlng supporL Lo
ferLlllzer companles by allocaLlng subsldles and governmenL would
focus on Lo moLlvaLe Lhe upcomlng ferLlllzer companlesŦ
8uLţFertilizer production is capital intensive and presently the cost ofproduction of
indigenous material is high and returns on investment arelow. The Ìndian fertilizer
industry which achieved phenomenal growth ineighties, witnessed decline in the
growth rate during the nineties. Ìn therecent past, the fertilizer industry has not
attracted any significantinvestment. No multinational has invested in fertilizer sector
in Ìndia.Due to sufficient indigenous capacity and low international prices of
urea the Government of Ìndia in Feb. 2000 decided that no new grassroots projects
will be allowed during the next three years in either public, private or cooperative
sector. So even if the Government reviews its decision, the earliest a project could
start would be by 2004-05.Government is also considering disinvestment of its equity
of public sector fertilizer unitsupto 51 per cent or even more. Thus, handing over
the management control of the company to a strategic buyer. The disinvestment in
National Fertilizer Limited (NFL), a major urea producer in the country is
underway.Lack of availability of natural gas in the country has prompted investors to
MAkkL1INGÞLAN ÞkCILC1
collaborate for joint ventures abroad for urea production. Gulfcountries, due to
abundant availability of gas, nearness to Ìndian shores and investment friendly
environment, are becoming the first choice for joint ventures.Among the Public
Sector Units, The Fertilizer Corporation of Ìndia Limited (FCÌ), Hindustan Fertilizer
Corporation Limited (HFC), Projects &Development Ìndia Limited (PDÌL), Pyrites,
Phosphates & Chemicals Limited (PPCL) were declared sick. They are under
consideration of Bureau of Ìndustrial and Financial Restructure (BÌFR).As Ìndia does
not have potential rock phosphate reserve, it is completely dependent on import of
either rock phosphate or phos acid or DAP. There has been new capacity addition by
way of importing rockphosphate and converting it to phos acid and then to DAP/NPK
or conversion of phos acid at rock phosphate mines abroad in JV and
importing phosphoric acid for further conversion to DAP/NPK. Ìt is heartening to note
that apart from the operating joint venture plants for phosphoric acid in Senegal,
Jordan and Morocco some more projects and expansions are being contemplated by
the Ìndian companies.

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