Summer Internship Project Report Submitted towards Partial Fulfillment Of Post Graduate Diploma in Management

(Approved by AICTE, Govt. of India) Academic Session 2010 – 2012

Submitted By:
Anukriti BM-010028

Under the Guidance of:
Industry Guide
Mr. Pranay Singh Channel Manager Hindustan Coca-Cola Brevrages Pvt. Ltd.

Faculty Guide
Mr. Vijendra Dhyani IMS,Ghaziabad



We owe a lot many acknowledgements, to a lot many persons without whom this work would not have been in its present form. First, we thank Mr. Pranay singh, Channel Manager , at Hindustan Coca-Cola Brevrages (P) Ltd, My Mentor Mr. VIJENDRA DHYANI for his continuous support. They was always there to listen and to give advice. They taught us how to ask questions and express our ideas. He showed me different ways to approach a research problem and the need to be persistent to accomplish any goal. We are also indebted to thank our Faculty Guide for their valuable suggestion and guidance in this work. Last, but not least, we thank our family: our parents, for giving us life in the first place, for educating us with aspects from both arts and sciences, for unconditional support and encouragement to pursue our interests, even when the interests went beyond boundaries of language, field and geography.

Sincerely, Anukriti, IMS Ghaziabad


This is to certify that the project work entitled '' DEEP RED execution at outlet level.” for the award of Summer Internship certificate is a bonafide record work carried out by us under the supervision of Mr. Vijendra dhyani, IMS Ghaziabd. This work is carried out, with utmost good faith, with a view to reveal the underlying picture as it is, on the basis of the of data collected from most reliable sources within reach, without any intention, to harm the image of company. As it is well understood that no work is fully perfect, so discrepancy, if any, persists in this work, is heartily regretted. The contents of this report, in full or in parts, have not been submitted to any other organization, Institute or University for the award of any degree or diploma or certificate.

Ghaziabad Date: 15/07/2011




CHAPTER I INTRODUCTION 1-1 Overview of Industry as a whole Company Profile :Coca-Cola 4 .

Coca-Cola started using. In 1885. In 1899. Georgia. He may have been inspired by the formidable success of European Angelo Mariani's coca wine. In the United States. Pemberton called for five ounces of coca leaf per gallon of syrup. non-alcoholic version of French Wine Cola The beverage was named Coca-Cola because.05. originally. with more than 400 widely recognized beverage brands in its portfolio. also acting as the beverage's source of caffeine. In addition.S. growing quickly to reach 370 franchisees by 1910.. Coca-Cola was registered as a trademark in 1887 and by 1895. the stimulant mixed in the beverage was coca leaves from South America.the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass. marketer. it franchised its bottling operations in the U. but in 1903 it was removed. a significant dose. Candler added carbonation and by 2003. the drink was flavored using kola nuts. "spent" leaves . who sold the syrup mixed with fountain water as a tonic for mental and physical disorders. Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. The first serving in 1886 cost US$0. a pharmacist in Atlanta. Pemberton responded by developing Coca-Cola. With the bubbles making the difference. and distributor of nonalcoholic beverage concentrates and syrups.Coca-Cola was created in 1886 by John Pemberton. originally as a coca wine called Pemberton's French Wine Coca in 1885. After 1904. The formula changed hands three more times before Asa D. was being sold in every state and territory in the United States. whereas. in 1891. The first Coca-Cola recipe was invented in Covington. Vin Mariani. Instead of fresh leaves. Georgia. Coca-Cola was the world’s largest manufacturer. by John Stith Pemberton. essentially a carbonated. 4 . Coca-Cola generated more than 70% of its income outside the United States by 2003. Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide. It is speculated that the coca plant reduction produced by Stepan Company's facility (in Maywood New Jersey) is used for Coca-Cola syrup manufacture. when Atlanta and Fulton County passed Prohibition legislation. Stepan Company is only one manufacturing plant authorized by the Federal Government to import and process the coca plant.

The same year. Mayfield. Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. including morphine addiction. The first sales were made at Jacob's Pharmacy in Atlanta. 4 . By 1888. Meanwhile. which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured a myriad of diseases. 1886.O. Georgia. A. and impotence. Pemberton sold the rights a second time to four more businessmen: J. Bloodworth.C. Murphey. and for the first eight months only nine drinks were sold each day. C. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. while suffering from an ongoing addiction to morphine. on May 8. dyspepsia.H. neurasthenia.Coca-Cola was initially sold as a patent medicine for five cents a glass at soda fountains.O. headache. Mullahy and E.

” The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. tea and coffee. from Montreal to Moscow. In addition to this. syrups and not-ready-to-drink powder products. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates. the product that has given the world its best-known taste. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. The Coca-Cola Company began franchised bottling operations in the United States. Now operating in more than 200 countries and producing nearly 400 brands. has 4 . fountain retailers and fountain wholesalers. on May 8. more than any other consumer product. The Coca. a pharmacist from Atlanta.a billion times a day.Cola Company began building its global network in the 1920s. More than anything. Through the world’s largest beverage distribution system. It sells beverage concentrates and syrups to bottling and canning operators. the Coca-Cola system has successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small amount of money. From Boston to Beijing.COMPANY PROFILE Coca-Cola. that system is dedicated to people working long and hard to sell the products manufactured by the Company. used to produce nearly 400 beverage brands.5 billion servings a day. was invented by Doctor John Pemberton. Georgia. distributors. Coca-Cola Company is the world’s leading manufacturer. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892 and by 1895 it was being sold in every state and territory in the United States. it also produces and markets sports drinks. In 1899. 1886. Coca-Cola. marketer and distributor of nonalcoholic beverage concentrates and syrups. consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.

4 . INVESTMENT. EMPLOYMENT AND ECONOMICS IMPACT Coca . As such Coca .Cola business system directly employees approximately 10. The Coca .Cola is one of the country’s top international investor. we indirectly create employment for more than 1. several independent studies have documented that. including new production facilities.Cola system has invested more than US$ 1 billion in India.000 people in related industries through our vast procurement. In India.Cola India pledged to invest further US $ 100 million in its operations. In addition. by providing opportunities for local enterprises. For more than 115 years. Coca .000 local people in India.25. the Coca -Cola business also generates a significant employment "multiplier effect". waste water treatment plants.brought pleasure to thirsty consumers around the globe. Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.In 2003. Drugging the past decades.Cola India has made significant investment to build and continually improve its business in India. the Coca . and distribution systems and marketing equipment. supply and distribution.

open-bay trademarked tricycles and pushcarts.Cola.owned bottling operations. Citra and Gold Spot join the company's international family of brands. Products Leading Indian brands Thums-Up. our energy drink shook and our first powdered concentrate.Cola system in India comprises 27 wholly owned company -owned bottling operations and another 17 franchises . with the company racking up "first" in the introduction of canned and PET soft drink. Innovation has been the hallmark of other marketing campaigns. Almost all the goods and services required to produce and market Coca -Cola in India are made locally. Maaza. In everything we do. In early 2003. including Coca .Cola system adheres not only to national laws on food processing and labeling. A network of 29 contractpackers also manufactures a range of products for the company. which includes 10-tonne trucks. but also to our own strict standards for exceptional quality. Kinley water brand was launched in 2000 and. sun fill. plus the Schweppes product range. hit the market Annual per capita consumption of soft drinks in India is nine 8-ounce.Bottling operation The Coca . sometimes with the help of technology and skills from the company. in 2001. Coca .Cola India collected advertiser of the year and campaign of the year awards for the Thanda Matlab CocaCola all media campaign. from the selection of ingredients to the production of our beverages and their delivery to the market 4 . The Coca . specific marketing programs for our product are determined locally. Sprite and Fanta. Diet Coke. vending machines and backpack dispensers for crowds of cricket supporters. Quality We consider the consistent high quality of our beverages to be one of our business primary assets. Marketing While broad direction and themes for our global brands are created at a global level. Limca. The complexity of the Indian market is reflected in the distribution fleet.

To ensure high quality of syrup. Health care Coca . Syrup preparation Coca . such as a major polioeradication drive and drought-relief program.Cola uses the highest quality of sugar which is controlled and ensured by it's stringent prelaid standards. we use our specialized quality management system. These efforts are helping tens of thousands of under privileged people in seven states in India. All this process takes place under a strict vigil by the quality department which maintains the appropriate records of the numerous tests carried out in the entire process which makes it a foolproof process.Cola bottling plants. in addition to support towards the national cricket championship for the the Coca .Cola India is partnering with NGO’s as well as St. This extensive treatment of water under strict monitoring and sampling for quality leads to pure hygienic water with the highest quality meeting the Coca-Cola standards. John's Ambulance Brigade (Red Cross) to provide free medical facilities and information to poor people who cannot afford to visit hospital facilities. and national athletics meetings for the physically challenged. which serves as the strict criteria before acceptance of a lot. 4 . to ensure that we are offering consumers only the highest quality products. it is subjected to hot treatment wherein it is given a contact time with highflo and carbon at elevated temperatures. and this information enables us to continuously improve our already demanding system. as well as several villages near Coca .Cola quality system. We monitor our success through our customer and consumer feedback and our in-trade monitoring programs. The company has also supported a range of other national initiatives. It is then passes through a filter press which removes the carbon particles and other impurities before it declared fit for concentrate mixing.

It is carried out by an Italian Machine . there is again a post wash inspection station comprising of 4 sub stations. foreign bottles. The bottles are immediately crowned by crowner (adjacent to the filler) and thereafter the bottles passes through the Date Coding machine which enable the consumer to be 100 percent sure of consuming a perfectly safe and fresh product. 4 .Cola product to be of the highest quality and reflects our commitment towards delivering the best in class product to the consumers. Filling and Crowning The chilled carbonated beverage fed by the MOJONNIER is filled into the bottles through a rotary machine named FILLER.MOJONNIER. The bottles received from the market are loaded on the conveyor by the uncasing machine and the arrays of unwashed bottles passes through the four pre-wash inspection. which ensures removal of the chip necked bottles and suspected bottles from the lot. Container washing Container washing has been identified as one of the major critical control point in the entire manufacturing process & that’s the reason that company has laid some of the very stringent and foolproof systems which ensures Coca . However as an additional safety. And thus the good bottles passes into the bottle washing machine which uses intensive mechanical and chemical processes to clean and disinfect the bottles thoroughly and ensure the bottles to be ready for filling. bottles carrying foreign matter.In the ready syrup tank the predicated quantity of concentrate is mixed to the simple syrup in very strict hygienic conditions to yield final syrup. Thus the bottles are subjected to series of stringent inspections before it is fed to the filler for filling Mixing Proportion Proportioning is basically a process where ready syrup is diluted in a predetermined fixed proportion with water and carbonated to result into beverage conforming strictly to company's norms and specifications. stations which ensures removal of rusty neck bottle excessively dirty bottles. The entire syrup manufacturing area is maintained under a constant positive pressure which rules out the possibility of any external particle entering into the process room.

The consumers buy the soft drinks from the retailer outlets. The Coca-Cola Company operates in more than 200 countries. We believe diversity is a great enabler of our fulfillment of this vision. we are getting closer . it is transported to distribution centers and then to retail outlets by way of route trucks. The plant also has an extensive quality test laboratory with equipment like spectrophotometer. to conduct on the spot tests at various stages of production. Employees. the preferred partner among our customers and a valued member of every community in which we operate. The overall educational level of the employees is good and they obviously have a good expertise in water treatment and purification processes. The plant and machinery consists of state of art bottling machinery and test equipment to get consistent quality product at the optimum usage of raw materials. the plant works for three-shift operation round the clock. Behind these programs are people at all levels of The Coca-Cola Company whose passion and dedication continues to fuel our sustainable diversity effort. These are our aspirations. The empty bottles are simultaneously collected by the distribution channels at the time of dispensing the finished product. Commitment “When we talk about the future at The Coca-Cola Company. which is a peak season for sale of soft drinks. We see diversity as a business imperative that will help the company achieve sustainable growth and be the most respected company in the world. While not entirely there yet. plant and machineries The no. a vision for our Company. density meter. of total unit employees is approximately 113 & in summer season.thanks in large part to our ability to leverage the skills and insights of our diverse global workforce. 4 . we talk about being the preferred beverage company for consumers. micro lab etc.Market and Customer Once the finished product is ready. the preferred employer in the labor market. In 2005 we adopted our Manifesto for Growth. we have the most inclusive workforce in the world. Our greatest opportunity is to maximize this asset. Extensive in-house training programs are conducted to maintain the competency of the manpower in respective areas. and on a global basis.

which is enduring.” 1.We constantly remind my leadership team that we still have a long way to go. That's what their 2020 Vision is all about. They get ready for tomorrow today. we are committed to leading our organization in doing whatever it takes to ensure a successful diversity strategy. It declares their purpose as a Company and serves as the standard against which we weigh their actions and decisions.2VISION. understand the trends and forces that will shape their business in the future and move swiftly to prepare for what's to come. 4 . The Coca-Cola Company. coke looks become the most respected company in the world. We know the commitment starts with us. MISSION The Road map starts with their mission. Our journey is long because our aspiration is huge . To continue to thrive as a business over the next ten years and beyond. It creates a long-term destination for their business and provides them with a "Road map" for winning together with their bottling partners. MISSION AND VALUES The world is changing all around . I am committed.

.. Values The values serve as a compass for our actions and describe how we behave in the world. To create value and make a difference Our Vision The vision serves as the framework for their Road map and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable. enduring value Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities Productivity: Be a highly effective. People: Be a great place to work where people are inspired to be the best they can be Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs Partners: Nurture a winning network of customers and suppliers. lean and fast-moving organization.To refresh the world.. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real 4 . To inspire moments of optimism and happiness. quality growth. together we create mutual.

it’s up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do. observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Winning Culture Their Winning Culture defines the attitudes and behaviors that will be required of them to make our 2020 Vision a reality. we do well Focus on the Market Focus on needs of consumers. customers and franchise partners Get out into the market and listen. Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently 4 .Accountability: If it is to be.

Apart from this company also produces products like Kinley soda & water. optimism and fun Coca. Pulpy orange is the sixty year old brand in China but for India it is new. passion. It has its Bottling Plant in DASANA GHAZIABAD .what worked and what didn’t Be the Brand Inspire creativity. They are producing several brands like Thumps up. Coca Cola. Maaza and they have come with their new brand Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh. Fanta. Limca. Sprite.Cola Company: NOIDA Unit This is the one of the biggest leading company in beverage sector in NOIDA city.Act Like Owners Be accountable for our actions and in actions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -. 4 .

1. besides its namesake Coca-Cola beverage.4 PRODUCTS AND BRANDS The Coca-Cola Company offers nearly 400 brands in over 200 countries. This includes other varieties of Coca-Cola such as: • Diet Coke (introduced in 1982). which uses aspartame. a synthetic phenylalanine-based sweetener in place of sugar • • • • • • • • • • • • • • • Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coke with Lemon (2001) Vanilla Coke (2002) Diet Vanilla Coke (2002) Coca-Cola C2 (2004) Coke with Lime (2004) Diet Coke with Lime (2004) Diet Coke Sweetened with Splenda (2005) Coca-Cola Zero (2005) Coca-Cola Black Cherry Vanilla (2006) Diet Coca-Cola Black Cherry Vanilla (2006) Coca-Cola BlāK (2006) 4 .

Fanta. powdered soft drinks (Sunfill) and coffee and tea (Georgia). CocaCola has a presence in multiple segments.• • • Diet Coke Plus (2007) Minute maid Pulpy Orange (2008) Minute Made Nimbu Fresh (2008) BRANDS OF COCA-COLA IN INDIA In keeping with its goal of emerging as the single largest entity in the beverage market. • In the carbonated soft drinks (Coke. bottled water (Kinley) and bottled soda (Kinley Soda) • Explores new markets with the introduction of new drinks (Georgia. Thums Up. coffee and tea segment) and flavors (Vanilla Coke) 4 . Diet Coke. fruit juice based drinks (Maaza). Sprite and Limca).

4 .

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1 DEEP RED CONCEPT What is RED? ● RED (Right Execution Daily) is a measurable tool to measure sales team and distributors performance in the outlets with respect to all parameters of sales – – – Cooler Brand Pack Availability Channel Activation Why RED? ● With 50% Market Share. do we need to worry about Pepsi? ● ● With very high we have the space in Cooler and Outlet? 4 .2. can we expand the distribution? But do we have high availability of all Brand Packs? ● New Brand Packs .

II. Hyper Stores: Above 8 cash counters. III. Single Screen. Fine Dine/Night Life. QSR (Quick Service Restaurant)/Take Away. II. Convenio Stores: 1-4 cash counters. 4 . Multiplex. Super Stores: 4-8 cash counters. II. I.RED works on 3 categories 1) Type of Outlet (Channel)  MODERN TRADE: I.  CINEMA: I.  EATING AND DRINKING.

5.RED measures compliance to Picture of Success:1. 3. VISI-cooler position. 2. Price communication. 4. VISI-cooler presence & condition. display & Brand Order Compliance. Availability Standards. Activation Elements. 4 .


4 .  Execution of DEEP.RED at outlet level in alotted areas.61.  To take the valuable feedback of customer.  To increase the DEEP RED score of the outlet.63) in keeping following objectives in view:  To study the “DEEP RED CONCEPT” of COCA-COLA Company.OBJETIVES OF STUDY The survey was conducted in different areas of NOIDA (Sector-50.


METHDODLOGY a) Research Design b) Samlple Design     Sample Unit Sample Size Sampling Technique Sampling Area c) Data Collection   Sources Tools d) Data analysis  Statistical 4 .

2-Through this study company will know about the availability of its product in the market 3-This study will also help to the company to know about its promotional 4 . Availability standard in outlets is not according to terms and condition of the company. During lean season there is lack of special offer to promote selling. Activation problem. Scope of Study 1-Through this study company can know about its equipments standard. There is number of unsatisfied DEEP RED outlet with admission. In most outlet Kinley soda and water is least preferred brand. Sources of Information  Sampling design and sampling size  Field survey  Research Report Research problem       Lack of pure VISI cooler.

As compared to our sample frame of all consumers it was very small and can having low significance. Sources of Information In order to get a proper flow of information. following are the sources for the study. a training program was designed in order to train the front line executives and Managerial staff in order to improve their competencies and thereby improve production. Research design 4 . list has been drawn as to from where to get sufficient and authentic information on the subject For the present study. Sampling size During the survey a sample size of 12 outlets for both customers was taken.  PRIMARY SOURCES Deep Red tracking sheet Observation Personal discussion and interaction  SECONDARY SOURCES Past record of company.activities involved in advertising. Internet Files/ document Books & Project reports On the basis of this.

Field survey During the survey following important aspects were taken into consideration: – • • Discussion. Research Report It is the main part of survey which detail in coming section of the report. LIMITATIONS 1. but as I have limited my survey in one segment chance of error decrease. interpretation and analysis of data were done in order to prepare the report and derive the findings of the research study. Tabulation. 4 . Retailer was taken mainly for this study of DEEP RED CONCEPT.survey was done according to discussion with various retailers. Due to short time period we have taken small sample size this implies lot of error. The supervision of field indrustry. And for marketing development it was tried to cover as many retailers as possible and according to data provided. The sample chosen is just a reflection of the Retailer of Coke and its products. 2.For this a Descriptive design was taken into consideration.

The way sampling is done is also very much dependent on me but I would like to state that utmost care is taken so that the sample is the true reflection of the whole market.3. Our choices of retailers unfortunately were mostly Deepred outlet retailers. 4 . 4. Only low scoring outlets were allotted to us. 5.

A total survey of retailers (in sector-50.CHAPTER V DATA ANALYSIS SURVEY ANALYSIS The survey was conducted in different retail store of NOIDA. 4 . 63. Share of stores in the market.61.18) was conducted. 1.

3. Market Share of Coca-Cola products. and only 10% of cinemas. 17% are in eating and drinking.SO E TR MOD R T AD EN R E C MA INE E IN AN D IN G AT G D R KIN Analysis: .According to survey 20 outlets in Noida taken in which 73% of outlet are in modern trade. 4 .

As per the above figure the selling of other juices is 65%. 12% are of sprite. 5. Presence of schemes for Coca-Cola product. H ES S L IGH T EL ING JUICE MAAZ A MINUTE MAID PULPY ORANGE. maaza 16% and MMPO 10% and MMNF 9%. MINUTE MAID NIMBU FRESH OTHER Analysis: .According to the survey 64% are thums up the highest selling product of cocacola. Share of Coca-Cola products in the juice segment. 6% limca and 10% of coca-cola 4. 4 .Thum up s Sprite Fanta Lim ca Coca-cola Analysis: . 8% of fanta.

S EMEPROVID CH ED 37% 63% NO YES Analysis: .As per the above diagram. Coke has standard size of 9 casesr visi cooler. COOL S E ER IZ 30 20 9 7 Analysis: . 12% have 30c/s and 10% have20c/s Visi-cooler. Size of coolers present in the coke store. in some stores coca-cola is providing scheme and in most of the stores not.From the above chart 78% have 9c/s visi cooler. 7. 4 .

As in juice group 80% other. Favorable selling time of Coke products.8. 4 . 9 % and 10% for Pepsi and coca-cola. Customer’s preference to various drinks. 17% Pepsi prefer and 10% product of other brand preferred. 73% cocacola prefer. CS D CSD COCACOLA CSDPEPSI OTHERS JUICES JUICE COCACOLA JUICE PEPSI OTHER Analysis: -As per the above two pie chart one is for soft drink and one is for juices. 10.

Analysis: . 4 . A t survey of customers was conducted by coke.25.61. Gender of consumer.50.From the above diagram 79% store sell their product at the evening time and 16% in after noon and 5% in morning time.63 . The survey was conducted on different customer 's of Noida Sector – 18. 1.

Around 86% of the consumer like soft drink and 14% only don’t like because of health issue. 3.From the above graph the survey was done in which 76% are male and 24% are female. 4 .GENDER 24% MALE 76% FEMALE Analysis: . Fondness of soft drink. L ING IK 14% YES NO 86% Analysis: .

Preference of soft drink PREDERENCEOFS D 6% 23% THUMS UP 12% 59% SPRITE FANTA LIMCA 4 . 9% like to consume at work and 6% at party. 5. Place of consumption of soft drink. ATHOME ATWORK IN CANTEENS PARTY OTHER Analysis: .4.As per the graph most of the age group consumer like to have 63% in canteens. 23% at home.

12% sprite. Effectiveness of Advertising methods. 10. 7.Analysis: . 14% like taste. and 6% limca preferred by the consumer. 23%fanta. QUAL A ITY TTRACTS 14% 17% 66% 3% QUALITY PRICE AVAILABILITY TASTE Analysis: .From the above graph 66% likes the quality. 17% like availability and for price is 3%. Cause of attraction towards the brand. 4 .From the above figure 59% thumsup.

CONCLUSION 4 .METH OFADVERTIS OD ING TV ADDS MAGAZ INES NEWSPAPERS OTHER Analysis: .As per the graph 54% likes tv adds. 23% likes magazines. SUGGESTION. CHAPTER VI FINDINGS. and only 23% likes newspaper adds.

4 . From the Coca-Cola products Thumps Up and from the Pepsi products Mountain Dew is the highest selling in the market.In the case of the scheme Pepsi is providing better schemes than the Coca-Cola. Coca-Cola is the market leader in overall market. Coca-Cola is market leader and Pepsi is the market challenger in the Noida Market. Fanta etc. 7. In the case of the Mineral water Aquafina (Pepsi products) is selling more than the Kinely (Coca-Cola products) because of competitiveness of price. 4. 7.FINDINGS 1. 3. 6. because of high demand. The most popular product in NOIDA Market is “Coca-Cola”. 2. I have found that a retailer gives more preference to the Coca-Cola products like Thums up. Sales have increased after locating VISI cooler at the prime position of the outlet. sprite. 5.

3. CONCLUSION 4 . The company should work out on their complaints regarding to VISI cooler. 4. Supply distribution should improve in summer. The salesmen should be trained and to be Courteous with the retailer. 2.SUGGESTIONS I can give the following suggestion that can be implemented to increase the customer satisfaction and the profitability of the company. 1. 5. Overall services should be improved for getting more sales and to be the market leader. Company should give proper scheme to the Retailers.

Despite of all the strength and weakness it is also having some threats it is also having Opportunity still to grow more and compete with its competitors. COCA COLA is also having different competitors. 4 . COCA COLA has acquired a big share of market in Noida because of its competitive pricing. COCA COLA is having different product with its product line. In NOIDA there are very limited competitors of COCA COLA like PEPSI CO.COCA COLA in India is one of the reputed companies amongst various cold drink Industry. Over all Coca-cola is a very good company and one of the leading and growing companies in Noida. PARLE etc. RC cola. distribution system and through good customer relation.

. Jha. P.wikepedia. Pearson. Book referred  kotler.Keller. 4 . Education. Koshy.Bibliography Websites Referred     http :// http :// http :// http :// .google. 13th edition. Marketing Management: A South Asian Perspective.A.

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