Summer Internship Project Report Submitted towards Partial Fulfillment Of Post Graduate Diploma in Management

(Approved by AICTE, Govt. of India) Academic Session 2010 – 2012

Submitted By:
Anukriti BM-010028

Under the Guidance of:
Industry Guide
Mr. Pranay Singh Channel Manager Hindustan Coca-Cola Brevrages Pvt. Ltd.

Faculty Guide
Mr. Vijendra Dhyani IMS,Ghaziabad

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Acknowledgement

We owe a lot many acknowledgements, to a lot many persons without whom this work would not have been in its present form. First, we thank Mr. Pranay singh, Channel Manager , at Hindustan Coca-Cola Brevrages (P) Ltd, My Mentor Mr. VIJENDRA DHYANI for his continuous support. They was always there to listen and to give advice. They taught us how to ask questions and express our ideas. He showed me different ways to approach a research problem and the need to be persistent to accomplish any goal. We are also indebted to thank our Faculty Guide for their valuable suggestion and guidance in this work. Last, but not least, we thank our family: our parents, for giving us life in the first place, for educating us with aspects from both arts and sciences, for unconditional support and encouragement to pursue our interests, even when the interests went beyond boundaries of language, field and geography.

Sincerely, Anukriti, IMS Ghaziabad

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Declaration
This is to certify that the project work entitled '' DEEP RED execution at outlet level.” for the award of Summer Internship certificate is a bonafide record work carried out by us under the supervision of Mr. Vijendra dhyani, IMS Ghaziabd. This work is carried out, with utmost good faith, with a view to reveal the underlying picture as it is, on the basis of the of data collected from most reliable sources within reach, without any intention, to harm the image of company. As it is well understood that no work is fully perfect, so discrepancy, if any, persists in this work, is heartily regretted. The contents of this report, in full or in parts, have not been submitted to any other organization, Institute or University for the award of any degree or diploma or certificate.

Ghaziabad Date: 15/07/2011

Signature:

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CHAPTER I INTRODUCTION 1-1 Overview of Industry as a whole Company Profile :Coca-Cola 4 .

and distributor of nonalcoholic beverage concentrates and syrups. Candler added carbonation and by 2003. non-alcoholic version of French Wine Cola The beverage was named Coca-Cola because. a significant dose. In 1899. was being sold in every state and territory in the United States. Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Instead of fresh leaves. marketer.S. Pemberton called for five ounces of coca leaf per gallon of syrup. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass. originally. it franchised its bottling operations in the U. The formula changed hands three more times before Asa D. Stepan Company is only one manufacturing plant authorized by the Federal Government to import and process the coca plant. Georgia. when Atlanta and Fulton County passed Prohibition legislation. It is speculated that the coca plant reduction produced by Stepan Company's facility (in Maywood New Jersey) is used for Coca-Cola syrup manufacture. by John Stith Pemberton.the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level. He may have been inspired by the formidable success of European Angelo Mariani's coca wine. In 1885. essentially a carbonated. growing quickly to reach 370 franchisees by 1910. Vin Mariani. whereas.05.Coca-Cola was created in 1886 by John Pemberton. After 1904. In addition. The first serving in 1886 cost US$0. Coca-Cola started using. originally as a coca wine called Pemberton's French Wine Coca in 1885.. but in 1903 it was removed. the stimulant mixed in the beverage was coca leaves from South America. Georgia. Coca-Cola generated more than 70% of its income outside the United States by 2003. who sold the syrup mixed with fountain water as a tonic for mental and physical disorders. in 1891. In the United States. The first Coca-Cola recipe was invented in Covington. the drink was flavored using kola nuts. a pharmacist in Atlanta. "spent" leaves . With the bubbles making the difference. 4 . Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide. with more than 400 widely recognized beverage brands in its portfolio. Coca-Cola was the world’s largest manufacturer. Pemberton responded by developing Coca-Cola. also acting as the beverage's source of caffeine. Coca-Cola was registered as a trademark in 1887 and by 1895.

Mullahy and E. Meanwhile. which were popular in the United States at the time thanks to a belief that carbonated water was good for the health.O. 4 . 1886. Mayfield. Georgia. and for the first eight months only nine drinks were sold each day.C. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. dyspepsia. while suffering from an ongoing addiction to morphine. headache.O. and impotence. Pemberton claimed Coca-Cola cured a myriad of diseases. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. neurasthenia. including morphine addiction. Bloodworth. on May 8. Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. By 1888. A. The same year.Coca-Cola was initially sold as a patent medicine for five cents a glass at soda fountains.H. The first sales were made at Jacob's Pharmacy in Atlanta. C. Murphey. Pemberton sold the rights a second time to four more businessmen: J. three versions of Coca-Cola — sold by three separate businesses — were on the market.

” The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world.COMPANY PROFILE Coca-Cola. used to produce nearly 400 beverage brands. Now operating in more than 200 countries and producing nearly 400 brands. More than anything. a pharmacist from Atlanta.Cola Company began building its global network in the 1920s. distributors. more than any other consumer product. tea and coffee. that system is dedicated to people working long and hard to sell the products manufactured by the Company. In 1899. From Boston to Beijing. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates. Through the world’s largest beverage distribution system. 1886. The Coca. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892 and by 1895 it was being sold in every state and territory in the United States. on May 8. Coca-Cola Company is the world’s leading manufacturer. Coca-Cola. has 4 . The Coca-Cola Company began franchised bottling operations in the United States. marketer and distributor of nonalcoholic beverage concentrates and syrups.a billion times a day. the product that has given the world its best-known taste. It sells beverage concentrates and syrups to bottling and canning operators. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. from Montreal to Moscow. consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1. Georgia.5 billion servings a day. In addition to this. syrups and not-ready-to-drink powder products. fountain retailers and fountain wholesalers. it also produces and markets sports drinks. was invented by Doctor John Pemberton. the Coca-Cola system has successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small amount of money.

In India.000 people in related industries through our vast procurement. The Coca .Cola India has made significant investment to build and continually improve its business in India. by providing opportunities for local enterprises. supply and distribution. Coca .Cola India pledged to invest further US $ 100 million in its operations. several independent studies have documented that. Drugging the past decades. waste water treatment plants. 4 . the Coca -Cola business also generates a significant employment "multiplier effect". including new production facilities. For more than 115 years. we indirectly create employment for more than 1. As such Coca .In 2003. INVESTMENT.Cola business system directly employees approximately 10.000 local people in India. and distribution systems and marketing equipment.brought pleasure to thirsty consumers around the globe. EMPLOYMENT AND ECONOMICS IMPACT Coca .Cola is one of the country’s top international investor. the Coca . Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.25. In addition.Cola system has invested more than US$ 1 billion in India.

Sprite and Fanta. Innovation has been the hallmark of other marketing campaigns. In early 2003. Quality We consider the consistent high quality of our beverages to be one of our business primary assets.owned bottling operations. from the selection of ingredients to the production of our beverages and their delivery to the market 4 . Products Leading Indian brands Thums-Up. but also to our own strict standards for exceptional quality. with the company racking up "first" in the introduction of canned and PET soft drink. hit the market Annual per capita consumption of soft drinks in India is nine 8-ounce.Cola India collected advertiser of the year and campaign of the year awards for the Thanda Matlab CocaCola all media campaign. including Coca .Cola system in India comprises 27 wholly owned company -owned bottling operations and another 17 franchises . which includes 10-tonne trucks. A network of 29 contractpackers also manufactures a range of products for the company. Diet Coke. In everything we do. The complexity of the Indian market is reflected in the distribution fleet. Almost all the goods and services required to produce and market Coca -Cola in India are made locally.Bottling operation The Coca . Kinley water brand was launched in 2000 and. The Coca . open-bay trademarked tricycles and pushcarts. in 2001.Cola system adheres not only to national laws on food processing and labeling. Maaza.Cola. Coca . our energy drink shook and our first powdered concentrate. sun fill. Citra and Gold Spot join the company's international family of brands. vending machines and backpack dispensers for crowds of cricket supporters. Marketing While broad direction and themes for our global brands are created at a global level. plus the Schweppes product range. Limca. sometimes with the help of technology and skills from the company. specific marketing programs for our product are determined locally.

Syrup preparation Coca . Health care Coca . in addition to support towards the national cricket championship for the blind. It is then passes through a filter press which removes the carbon particles and other impurities before it declared fit for concentrate mixing.Cola quality system.Cola uses the highest quality of sugar which is controlled and ensured by it's stringent prelaid standards. it is subjected to hot treatment wherein it is given a contact time with highflo and carbon at elevated temperatures. we use our specialized quality management system. The company has also supported a range of other national initiatives. These efforts are helping tens of thousands of under privileged people in seven states in India. We monitor our success through our customer and consumer feedback and our in-trade monitoring programs. All this process takes place under a strict vigil by the quality department which maintains the appropriate records of the numerous tests carried out in the entire process which makes it a foolproof process. 4 . John's Ambulance Brigade (Red Cross) to provide free medical facilities and information to poor people who cannot afford to visit hospital facilities. the Coca . and national athletics meetings for the physically challenged. and this information enables us to continuously improve our already demanding system.place. To ensure high quality of syrup. which serves as the strict criteria before acceptance of a lot. to ensure that we are offering consumers only the highest quality products.Cola India is partnering with NGO’s as well as St. This extensive treatment of water under strict monitoring and sampling for quality leads to pure hygienic water with the highest quality meeting the Coca-Cola standards. such as a major polioeradication drive and drought-relief program. as well as several villages near Coca .Cola bottling plants.

Container washing Container washing has been identified as one of the major critical control point in the entire manufacturing process & that’s the reason that company has laid some of the very stringent and foolproof systems which ensures Coca . stations which ensures removal of rusty neck bottle excessively dirty bottles. The bottles are immediately crowned by crowner (adjacent to the filler) and thereafter the bottles passes through the Date Coding machine which enable the consumer to be 100 percent sure of consuming a perfectly safe and fresh product. which ensures removal of the chip necked bottles and suspected bottles from the lot. there is again a post wash inspection station comprising of 4 sub stations. 4 .MOJONNIER. The entire syrup manufacturing area is maintained under a constant positive pressure which rules out the possibility of any external particle entering into the process room.In the ready syrup tank the predicated quantity of concentrate is mixed to the simple syrup in very strict hygienic conditions to yield final syrup. The bottles received from the market are loaded on the conveyor by the uncasing machine and the arrays of unwashed bottles passes through the four pre-wash inspection. Filling and Crowning The chilled carbonated beverage fed by the MOJONNIER is filled into the bottles through a rotary machine named FILLER. Thus the bottles are subjected to series of stringent inspections before it is fed to the filler for filling Mixing Proportion Proportioning is basically a process where ready syrup is diluted in a predetermined fixed proportion with water and carbonated to result into beverage conforming strictly to company's norms and specifications.Cola product to be of the highest quality and reflects our commitment towards delivering the best in class product to the consumers. foreign bottles. And thus the good bottles passes into the bottle washing machine which uses intensive mechanical and chemical processes to clean and disinfect the bottles thoroughly and ensure the bottles to be ready for filling. It is carried out by an Italian Machine . However as an additional safety. bottles carrying foreign matter.

density meter. which is a peak season for sale of soft drinks. and on a global basis.Market and Customer Once the finished product is ready. These are our aspirations. While not entirely there yet. we are getting closer . The plant also has an extensive quality test laboratory with equipment like spectrophotometer.thanks in large part to our ability to leverage the skills and insights of our diverse global workforce. Behind these programs are people at all levels of The Coca-Cola Company whose passion and dedication continues to fuel our sustainable diversity effort. plant and machineries The no. we have the most inclusive workforce in the world. of total unit employees is approximately 113 & in summer season. We see diversity as a business imperative that will help the company achieve sustainable growth and be the most respected company in the world. Extensive in-house training programs are conducted to maintain the competency of the manpower in respective areas. The consumers buy the soft drinks from the retailer outlets. 4 . the preferred partner among our customers and a valued member of every community in which we operate. In 2005 we adopted our Manifesto for Growth. Our greatest opportunity is to maximize this asset. it is transported to distribution centers and then to retail outlets by way of route trucks. the plant works for three-shift operation round the clock. we talk about being the preferred beverage company for consumers. Commitment “When we talk about the future at The Coca-Cola Company. The overall educational level of the employees is good and they obviously have a good expertise in water treatment and purification processes. The Coca-Cola Company operates in more than 200 countries. The plant and machinery consists of state of art bottling machinery and test equipment to get consistent quality product at the optimum usage of raw materials. The empty bottles are simultaneously collected by the distribution channels at the time of dispensing the finished product. We believe diversity is a great enabler of our fulfillment of this vision. micro lab etc. a vision for our Company. the preferred employer in the labor market. to conduct on the spot tests at various stages of production. Employees.

coke looks ahead. MISSION The Road map starts with their mission.to become the most respected company in the world. It creates a long-term destination for their business and provides them with a "Road map" for winning together with their bottling partners. We know the commitment starts with us.” 1.2VISION. MISSION AND VALUES The world is changing all around . That's what their 2020 Vision is all about. To continue to thrive as a business over the next ten years and beyond. understand the trends and forces that will shape their business in the future and move swiftly to prepare for what's to come. It declares their purpose as a Company and serves as the standard against which we weigh their actions and decisions. The Coca-Cola Company.We constantly remind my leadership team that we still have a long way to go. we are committed to leading our organization in doing whatever it takes to ensure a successful diversity strategy. Our journey is long because our aspiration is huge . They get ready for tomorrow today. which is enduring. 4 . I am committed.

. To create value and make a difference Our Vision The vision serves as the framework for their Road map and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable. quality growth. To inspire moments of optimism and happiness.To refresh the world. People: Be a great place to work where people are inspired to be the best they can be Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs Partners: Nurture a winning network of customers and suppliers. enduring value Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities Productivity: Be a highly effective. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real 4 . together we create mutual.. Values The values serve as a compass for our actions and describe how we behave in the world.. lean and fast-moving organization.

Accountability: If it is to be. observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Winning Culture Their Winning Culture defines the attitudes and behaviors that will be required of them to make our 2020 Vision a reality. customers and franchise partners Get out into the market and listen. it’s up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do. Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently 4 . we do well Focus on the Market Focus on needs of consumers.

Cola Company: NOIDA Unit This is the one of the biggest leading company in beverage sector in NOIDA city. Coca Cola. They are producing several brands like Thumps up.Act Like Owners Be accountable for our actions and in actions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -. Fanta. Apart from this company also produces products like Kinley soda & water. Limca. optimism and fun Coca. passion. Pulpy orange is the sixty year old brand in China but for India it is new. Sprite. 4 . Maaza and they have come with their new brand Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh. It has its Bottling Plant in DASANA GHAZIABAD .what worked and what didn’t Be the Brand Inspire creativity.

which uses aspartame. This includes other varieties of Coca-Cola such as: • Diet Coke (introduced in 1982). a synthetic phenylalanine-based sweetener in place of sugar • • • • • • • • • • • • • • • Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coke with Lemon (2001) Vanilla Coke (2002) Diet Vanilla Coke (2002) Coca-Cola C2 (2004) Coke with Lime (2004) Diet Coke with Lime (2004) Diet Coke Sweetened with Splenda (2005) Coca-Cola Zero (2005) Coca-Cola Black Cherry Vanilla (2006) Diet Coca-Cola Black Cherry Vanilla (2006) Coca-Cola BlāK (2006) 4 .1.4 PRODUCTS AND BRANDS The Coca-Cola Company offers nearly 400 brands in over 200 countries. besides its namesake Coca-Cola beverage.

bottled water (Kinley) and bottled soda (Kinley Soda) • Explores new markets with the introduction of new drinks (Georgia. Thums Up. powdered soft drinks (Sunfill) and coffee and tea (Georgia). Diet Coke.• • • Diet Coke Plus (2007) Minute maid Pulpy Orange (2008) Minute Made Nimbu Fresh (2008) BRANDS OF COCA-COLA IN INDIA In keeping with its goal of emerging as the single largest entity in the beverage market. • In the carbonated soft drinks (Coke. Fanta. coffee and tea segment) and flavors (Vanilla Coke) 4 . Sprite and Limca). fruit juice based drinks (Maaza). CocaCola has a presence in multiple segments.

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CHAPTER II DEEP RED CONCEPT 4 .

do we have the space in Cooler and Outlet? 4 . can we expand the distribution? But do we have high availability of all Brand Packs? ● New Brand Packs .2. do we need to worry about Pepsi? ● ● With very high availability.1 DEEP RED CONCEPT What is RED? ● RED (Right Execution Daily) is a measurable tool to measure sales team and distributors performance in the outlets with respect to all parameters of sales – – – Cooler Brand Pack Availability Channel Activation Why RED? ● With 50% Market Share.

II.  CINEMA: I. III. I.  EATING AND DRINKING. QSR (Quick Service Restaurant)/Take Away. II.RED works on 3 categories 1) Type of Outlet (Channel)  MODERN TRADE: I. Multiplex. Fine Dine/Night Life. Super Stores: 4-8 cash counters. II. 4 . Convenio Stores: 1-4 cash counters. Hyper Stores: Above 8 cash counters. Single Screen.

display & Brand Order Compliance. 2. Price communication. Availability Standards. VISI-cooler position.RED measures compliance to Picture of Success:1. 4. VISI-cooler presence & condition. 5. 4 . Activation Elements. 3.

CHAPTER III OBJECTIVES 4 .

 To take the valuable feedback of customer.63) in keeping following objectives in view:  To study the “DEEP RED CONCEPT” of COCA-COLA Company.  Execution of DEEP.OBJETIVES OF STUDY The survey was conducted in different areas of NOIDA (Sector-50. 4 .RED at outlet level in alotted areas.  To increase the DEEP RED score of the outlet.61.

CHAPTER IV RESEARCH METHODOLOGY 4 .

METHDODLOGY a) Research Design b) Samlple Design     Sample Unit Sample Size Sampling Technique Sampling Area c) Data Collection   Sources Tools d) Data analysis  Statistical 4 .

Scope of Study 1-Through this study company can know about its equipments standard. In most outlet Kinley soda and water is least preferred brand. Activation problem. During lean season there is lack of special offer to promote selling. 2-Through this study company will know about the availability of its product in the market 3-This study will also help to the company to know about its promotional 4 . There is number of unsatisfied DEEP RED outlet with admission. Sources of Information  Sampling design and sampling size  Field survey  Research Report Research problem       Lack of pure VISI cooler. Availability standard in outlets is not according to terms and condition of the company.

Sources of Information In order to get a proper flow of information.  PRIMARY SOURCES Deep Red tracking sheet Observation Personal discussion and interaction  SECONDARY SOURCES Past record of company. list has been drawn as to from where to get sufficient and authentic information on the subject For the present study. following are the sources for the study. As compared to our sample frame of all consumers it was very small and can having low significance. a training program was designed in order to train the front line executives and Managerial staff in order to improve their competencies and thereby improve production. Research design 4 . Internet Files/ document Books & Project reports On the basis of this.activities involved in advertising. Sampling size During the survey a sample size of 12 outlets for both customers was taken.

Field survey During the survey following important aspects were taken into consideration: – • • Discussion. The supervision of field work. Retailer was taken mainly for this study of DEEP RED CONCEPT. Tabulation. The sample chosen is just a reflection of the Retailer of Coke and its products. And for marketing development it was tried to cover as many retailers as possible and according to data provided. interpretation and analysis of data were done in order to prepare the report and derive the findings of the research study. 4 . 2. but as I have limited my survey in one segment chance of error decrease. LIMITATIONS 1. Research Report It is the main part of survey which detail in coming section of the report.survey was done according to discussion with various retailers.my indrustry. Due to short time period we have taken small sample size this implies lot of error.For this a Descriptive design was taken into consideration.

3. The way sampling is done is also very much dependent on me but I would like to state that utmost care is taken so that the sample is the true reflection of the whole market. 4 . Only low scoring outlets were allotted to us. 4. Our choices of retailers unfortunately were mostly Deepred outlet retailers. 5.

18) was conducted.61. 63. 4 . Share of stores in the market.CHAPTER V DATA ANALYSIS SURVEY ANALYSIS The survey was conducted in different retail store of NOIDA. 1. A total survey of retailers (in sector-50.

SO E TR MOD R T AD EN R E C MA INE E IN AN D IN G AT G D R KIN Analysis: . 3.According to survey 20 outlets in Noida taken in which 73% of outlet are in modern trade. and only 10% of cinemas. 4 . 17% are in eating and drinking. Market Share of Coca-Cola products.

8% of fanta. maaza 16% and MMPO 10% and MMNF 9%. MINUTE MAID NIMBU FRESH OTHER Analysis: . Presence of schemes for Coca-Cola product. H ES S L IGH T EL ING JUICE MAAZ A MINUTE MAID PULPY ORANGE.According to the survey 64% are thums up the highest selling product of cocacola. 6% limca and 10% of coca-cola 4. 12% are of sprite.As per the above figure the selling of other juices is 65%.Thum up s Sprite Fanta Lim ca Coca-cola Analysis: . 5. Share of Coca-Cola products in the juice segment. 4 .

COOL S E ER IZ 30 20 9 7 Analysis: . 4 .From the above chart 78% have 9c/s visi cooler. Coke has standard size of 9 casesr visi cooler. in some stores coca-cola is providing scheme and in most of the stores not. Size of coolers present in the coke store. 12% have 30c/s and 10% have20c/s Visi-cooler.As per the above diagram. 7.S EMEPROVID CH ED 37% 63% NO YES Analysis: .

Customer’s preference to various drinks. 4 . 9 % and 10% for Pepsi and coca-cola. As in juice group 80% other. CS D CSD COCACOLA CSDPEPSI OTHERS JUICES JUICE COCACOLA JUICE PEPSI OTHER Analysis: -As per the above two pie chart one is for soft drink and one is for juices. 73% cocacola prefer. Favorable selling time of Coke products.8. 17% Pepsi prefer and 10% product of other brand preferred. 10.

4 .From the above diagram 79% store sell their product at the evening time and 16% in after noon and 5% in morning time. The survey was conducted on different customer 's of Noida Sector – 18.50.Analysis: .61.25. A t survey of customers was conducted by coke. Gender of consumer.63 . 1.

L ING IK 14% YES NO 86% Analysis: . 4 . 3.From the above graph the survey was done in which 76% are male and 24% are female.GENDER 24% MALE 76% FEMALE Analysis: . Fondness of soft drink.Around 86% of the consumer like soft drink and 14% only don’t like because of health issue.

23% at home.As per the graph most of the age group consumer like to have 63% in canteens. ATHOME ATWORK IN CANTEENS PARTY OTHER Analysis: . 9% like to consume at work and 6% at party. Place of consumption of soft drink. Preference of soft drink PREDERENCEOFS D 6% 23% THUMS UP 12% 59% SPRITE FANTA LIMCA 4 . 5.4.

From the above figure 59% thumsup. 10. Effectiveness of Advertising methods. 4 . QUAL A ITY TTRACTS 14% 17% 66% 3% QUALITY PRICE AVAILABILITY TASTE Analysis: . 17% like availability and for price is 3%. 14% like taste. 7.From the above graph 66% likes the quality. Cause of attraction towards the brand. 12% sprite. and 6% limca preferred by the consumer. 23%fanta.Analysis: .

23% likes magazines.As per the graph 54% likes tv adds. CHAPTER VI FINDINGS. and only 23% likes newspaper adds. SUGGESTION.METH OFADVERTIS OD ING TV ADDS MAGAZ INES NEWSPAPERS OTHER Analysis: . CONCLUSION 4 .

7. 6. 2.In the case of the scheme Pepsi is providing better schemes than the Coca-Cola. sprite. Coca-Cola is market leader and Pepsi is the market challenger in the Noida Market. Coca-Cola is the market leader in overall market. Sales have increased after locating VISI cooler at the prime position of the outlet. 4 . The most popular product in NOIDA Market is “Coca-Cola”.FINDINGS 1. because of high demand. From the Coca-Cola products Thumps Up and from the Pepsi products Mountain Dew is the highest selling in the market. 3. I have found that a retailer gives more preference to the Coca-Cola products like Thums up. In the case of the Mineral water Aquafina (Pepsi products) is selling more than the Kinely (Coca-Cola products) because of competitiveness of price. 4. 5. Fanta etc. 7.

Company should give proper scheme to the Retailers. Supply distribution should improve in summer. 5. 1. 3. 4. Overall services should be improved for getting more sales and to be the market leader. The salesmen should be trained and to be Courteous with the retailer. The company should work out on their complaints regarding to VISI cooler. CONCLUSION 4 .SUGGESTIONS I can give the following suggestion that can be implemented to increase the customer satisfaction and the profitability of the company. 2.

PARLE etc. COCA COLA is also having different competitors. COCA COLA is having different product with its product line. COCA COLA has acquired a big share of market in Noida because of its competitive pricing. In NOIDA there are very limited competitors of COCA COLA like PEPSI CO. Despite of all the strength and weakness it is also having some threats it is also having Opportunity still to grow more and compete with its competitors. distribution system and through good customer relation. RC cola. 4 . Over all Coca-cola is a very good company and one of the leading and growing companies in Noida.COCA COLA in India is one of the reputed companies amongst various cold drink Industry.

Pearson.google. P.A.wikepedia. M. .Keller.coca-colaindia.google. Education.com http :// www.Bibliography Websites Referred     http :// www.com http :// www. Marketing Management: A South Asian Perspective. 4 . Koshy. 13th edition..images..com Book referred  kotler. Jha.com http :// www.

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