SOMMAIRE  
I.   II.  
1.   2.   3.   4.   5.   6.  

INTRODUCTION........................................................................................................ 5   PERSONALIZE  YOUR  WELCOME  PAGE ...................................................................... 6  
Pagemodo ..............................................................................................................................................7   FanPageEngine .......................................................................................................................................9   Tab  site................................................................................................................................................. 10   FaceItPages .......................................................................................................................................... 12   Iwipa .................................................................................................................................................... 15   AgoraPulse  :  content  applications......................................................................................................... 16  

III.  
1.   2.   3.   4.   5.  

ORGANIZE  COMPETITIONS..................................................................................... 19  
Kontest................................................................................................................................................. 19   WildfireApp .......................................................................................................................................... 24   North  Social  :  sweepstakes ................................................................................................................... 27   Involver:  contests ................................................................................................................................. 29   AgoraPulse ........................................................................................................................................... 30  

IV.  
1.   2.   3.  

SHOPPING.............................................................................................................. 32  
Payvment ............................................................................................................................................. 33   Boosket ................................................................................................................................................ 34   Shoptab................................................................................................................................................ 36  

V.  
1.   2.   3.   4.  

OTHER  TYPES  OF  CONTENT .................................................................................... 38  
Page  builder  of  Tigerlily ........................................................................................................................ 38   Involver ................................................................................................................................................ 39   Northsocial ........................................................................................................................................... 40   FanAppz ............................................................................................................................................... 42  

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5.   6.  

ilike  (music) .......................................................................................................................................... 43   Work  for  Us  (Job  advertisements)......................................................................................................... 44  

VI.  
1.   2.   3.   4.   5.   6.   7.  

MANAGEMENT  AND  MODERATION  APPLICATIONS................................................ 47  
Conversocial ......................................................................................................................................... 47   Oorook ................................................................................................................................................. 48   Graph-­‐o-­‐meter ..................................................................................................................................... 49   Wall  Manager  of  Tigerlily...................................................................................................................... 51   Fangager............................................................................................................................................... 52   Post  Planner ......................................................................................................................................... 54   AgoraPulse  Page  Manager .................................................................................................................... 56  

VII.  
1.   2.   3.   4.  

NOTIFICATION  BY  E-­‐MAIL  SERVICES ....................................................................... 58  
Hyper  Alert ........................................................................................................................................... 58   Meediafeedia ....................................................................................................................................... 59   Pagenotifier.......................................................................................................................................... 60   Nutshellmail ......................................................................................................................................... 61  

VIII.   COMPARISON  SERVICES  AND  STATISTICS  PAGES.................................................... 63  
1.   2.   3.   4.   5.   Conversocial ......................................................................................................................................... 63   Wildfireapp .......................................................................................................................................... 64   Allfacebook .......................................................................................................................................... 65   Socialbakers ......................................................................................................................................... 66   Pagelever ............................................................................................................................................. 68  

IX.  
1.   2.   3.  

GENERAL  APPLICATIONS  (OR  SWISS  ARMY  KNIVES) ............................................... 69  
Involver ................................................................................................................................................ 69   Buddymedia ......................................................................................................................................... 71   Vitrue ................................................................................................................................................... 72  

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4.  

ContextOptional ................................................................................................................................... 75  

X.  
 

CONCLUSION ......................................................................................................... 76  

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I.

Introduction  

  The   standard   tools   and   applications  on   Facebook   quickly   prove   themselves   to   be   insufficient   when   it   comes   to   harnessing   the   full   potential   of   your   page.     Whether   you   want   to   personalize   your   homepage  to  increase  the  conversion  rate  of  visitors  into  fans,  integrate  a  shop  on  your  page,  embed   outside   content,   include   a   sweepstakes,   or   even   moderate   your   page,   it   is   likely   that   you   will   soon   need  more  powerful  tools.     The  Facebook  ecosystem  is  very  open,  and  there  are  many  applications  that  can  help  you  to  improve   your   page,   your   interactions   with   your   fans,   and   expedite   your   tasks   as   facilitator.     We   have   grouped   them  into  five  main  categories:     -­‐ The  creation  of  personalized  home  pages   -­‐ The  creation  of  competitions   -­‐ The  creation  of  integrated  shops     -­‐ Content  management   -­‐ Moderation     Some   applications   overlap   into   several   categories,   but   we   opted   to   assign   them   to   the   application   they  are  best  adapted  for,  or  to  which  they  respond  best.       For  the  most  part,  these  tools  are  not  free,  and  some  are  self-­‐service.    You  can  install  them  yourself   and  pay  by  credit  card.    However,  most  of  the  more  advanced  tools  are  not  available  in  self-­‐service,   and   you   should   contact   the   editor   so   they   can   install   the   application   directly,   and   then   bill   you   monthly.       All   these   applications   are   host   applications,   maintained   and   supported   by   the   editor   (Saas   our«  software   as   a   service  »),   so   they   follow   a   rental   model.     There   are   no   Facebook   applications   that   you   can   buy   in   one   transaction.     The   reason   is   quite   simple:     Facebook   is   constantly   changing   their  tools,  ergonomics,  and  its  API.    So,  the  editors  of  the  Facebook  applications  must  continuously   develop  and  update  their  tools  so  they  continue  to  function  properly.    Still,  this  billing  method  can   sometimes  be  problematic  for  some  companies  and  communities.     In  the  end,  these  applications  are  standardized  so  it’s  not  possible  to  obtain  specific  developments   that   stay   close   to   your   particular   needs   (unless   you   are   a   very   big   client   with   the   appropriate   budget…)   Open   source   is   completely   absent   from   Facebook   applications,   and   you   can   never   pick   a   specific   code   and   apply   it   to   your   needs.     If   you   need   more   specialized   features,   you   will   need   to   use   an  agency  that  knows  how  to  develop  Facebook  applications.        

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II. Personalize  your  welcome  page    
  There  are  different  applications  that  allow  to  create  a  personalized  welcome  tab,  a  personalization   that  has  become  essential  in  transforming  the  visitors  of  your  page  into  fans.    More  or  less  difficult   to   configure,   these   different   tools   offer   you   your   own   welcome   page   identity   highlighting   all   your   strengths  and  advantages.         Customizing  the  welcome  page  on  your  Facebook  is  an  absolutely  necessity.      First  of  all,  this  allows   you  to  differentiate  yourself  from  your  competitors.    Also,  it  will  encourage  your  visitors  to  like  your   page,  by  creating  a  version  of  the  page  that  is  visible  only    to  “non  fans  “  that  encourages  them  to  like   the  page  by  articulating  the  benefits  of  doing  so.  This  allows  you  to  put  content  on  your  homepage   that  seems  important  to  your  visitors:  videos,  PowerPoints,  subscriptions  to  newsletters,  etc.)     Of  course,  the  page  can  also  be  developed  using  HTML,  but  it  is  still  a  programming  language  that  is   not  accessible  to  everyone.         We   have   therefore   identified   several   applications   that   allow   you   to   employ   this   personalization   without  having  to  use  programming  language.        

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1. Pagemodo  
  Pagemodo  is  an  application  available  in  self-­‐service  and  in  English  only.    The  application  allows  you  to   create  specific  tabs  for  your  page:  welcome  tab,  video  tab,  Twitter  feed  tab,  tab  with  a  contact  form,   or  discounts  for  fans  (coupons).     Several   predefined   templates   are   available   on   an   interface   that   has   been   significantly   improved   in   recent  months.       Simply  chose  the  type  of  tab  you  want  to  put  online  (welcome  page,  video,  form,  etc.),  then  follow   the  steps  (changing  the  theme,  content  editing,  fangate  option).    

   
  Website  :http://www.pagemodo.com        

 

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Rates  :   Prices   are   divided   into   4   packages   ranging   from   $0   à   $33.25   per   month,   depending   on   the   options:   -­‐ An  totally  free  offer  that  lets  you  test  the  product  on  a  page     -­‐ A   “Basic”   offer   that   costs   $6.25   and   allows   you   to   manage   up   to   three   pages   without   the   Pagemodo  footer     -­‐ A      “Pro”   offer   that   costs   $13.25   and   gives   you   access   to   video   templates   and   a   fangate   option   -­‐ An  “Agency”offer  that  costs  $33.25  and  allows  you  to  manage  up  to  15  pages,  but  also  gives   you  access  to  a  “white  label”  version  not  marked  as  Pagemodo.  

  Our  impression  :     PageModo   is   our   favorite   application   when   it   comes   to   managing   a   welcome   tab.     It   is   very   simple   to   learn,   and   the   ergonomics   have   been   greatly   improved   in   the   last   few   months.     The   design   of   the   application   itself   is   pleasant,   compared   to   certain   «  rough  »   tools.     The   logical   «  step-­‐by-­‐step  »   directions  and  the  well  placed  help  bubbles  make  the  user  experience  a  good  (and  brief)  one.     The   available   templates   allow   you   to   mix   contents   to   appear   on   your   tab:     you   can   create   a   tab     “welcome  image”  +  “contact  form”  (we  tested  the  contact  form  and  you  instantly  get  the  message   entered  by  the  fan,  directly  in  your  mailbox).      

 

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This  application  is  easier  to  use  than  Tigerlilly,  but  it  has  its  faults  as  well  as  advantages:    by  offering   pre-­‐formatted  templates,  it  is  easier  to  use,  but  allows  for  a  less  extensive  customization.         Another  point  to  take  into  account:  the  «  fangate  »  option  is  only  available  from  the  pro  offer.    

2. FanPageEngine  
 

This  solution,  published  by  the  company  Hubze,  offers  self-­‐service  solutions,  but  also   packages  for  full  ownership  by  the  service  provider.    

Website:  http://fanpageengine.com/  

 
Rates:  the  rates  range  from  free  to  a  $297  set  up  fee  and  then  a  monthly  charge  of  $97.      

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    Our  impression:     We   were   only   able   to   test   the   free   version   that   allows   you   to   generate   a   FBML   code   to   create   a   welcome   page   in   the   «  basic  »   version.     This   version   of   a   personalized   welcome   page   seems   very   limited  because  the  required  fields  are  fixed,  and  it  is  impossible  for  you  to  communicate  a  specific   message!     You   can   only   fill   out   the   official   information   of   your   brand/company   (name,   phone   number,   logo,   twitter,   Facebook,   etc.).   From   a   practical   point   of   view,   the   application   is   relatively   simple  to  use,  the  only  obstacle  is  that  you  need  to  know  a  minimum  about  FBML  in  order  to  put  the   code   at   the   right   place   (not   necessarily   obvious   to   novices).     In   addition,   it   is   very   likely   that   this   service  will  quickly  become  outdated,  because  of  the  abandonment  of  FBML.  

   

3. Tab  site  
Tabsite  is  customizing  Facebook  page  editor  that  is  only  available  in  self-­‐service  and  in  English.      

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    Website:http://www.tabsite.com/     Rates  :  tabsite    offers  4  options  for  page  administrators  :   -­‐ A  free  plan:  available  for  a  single  page  (with  the  possibility  to  create  2  «  sub-­‐tabs  »),  this  plan   does  not  allow  you  to  choose  the  name  of  your  tab  (only  tabsite  or  welcome),  but  also  offers   a   1   mega   disk   space   to   upload   visuals   and   allows   you   to   integrate   a   contact   mail   form   (if   you   use  Contact,  Mailchimp  ou  delivra);   -­‐ A  bronze  plan  for  $5  a  month:  this  plan  allows  you  to  create  more  sub  tabs,  and  offers  you   more  disk  space,  and  allows   for  the  integration  of  embedded  flash  player  and  removes  the   advertisement  on  the  foot  of  the  page.    Email  support  is  also  available;   -­‐ A   silver   plan   for   $10   a   month:   in   addition   to   the   options   offered   in   the   bronze   plan,   this   plan   offers  the  integration  of  a  YouTube  channel,  twitter  feed,  etc;     -­‐ A  gold  plan  for  $15  a  month:  in  addition  to  the  options  offered  in  the  silver  plan,  the  gold   plan  offers  integration  of  Google  analytics  and  Google  maps,  an  option  to  create  coupons,  

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and  also  a  way  to  personalize  the  icon  representing  the  tab.    

  Our  impression  :     We  tested  the  free  version  of  the  offer.    After  some  trial  and  error,  the  editor  seemed  relatively  easy   to   use  :   functionallities   much   like   text   editors   such   as   Word.     Of   course   there   are   certian   limits   to   using   the   free   version,   like   the   fact   that   you   can’t   rename   the   tab   (this   limitation   seems   normal,   becuse  the  free  offer  is  in  fact  just  a  trial  version).     A   small   criticism   however  ;   the   setup   of   the   sub   tab   in   the   horizontal   version   made   more   sense   before  the  posting  of  new  page  formats,  where  the  tabs    are  now  under  the  profile  image,  vertically  !      

4. FaceItPages  
  The  FaceItPages  tool  offers  you  the  chance  to  personalize  your  Facebook  page  yourself  in  three  ways   (in  less  than  10  minutes  according  to  their  FAQ)  :   -­‐  content  selection     -­‐  model  selection     -­‐  installation  of  the  application      

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    Website  :http://www.faceitpages.com/     Rates  :   Like  for  the  other  solutions,  faceitpages  staggers  its  offers  from  the  free  offer  (that  allows  you  to  see   before  paying  for  a  single  page)  to  the  white  label  offer  (from  $125  a  month).        

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Our  impression:     The  available  interface  is  not  easy  to  learn,  and  there  are  certainly  other  solutions  that  are  easier  to   use.    Our  test  of  the  free  offer  left  us  perplexed:  the  interface  lacked  any  explanation.    The  modules   that  are  available  in  the  free  version  are  not  clearly  identified  or  differentiated  from  the  modules   available  in  the  paid  version  (twitter,  slideshare,  etc).    Finally,  we  spent  20  minutes  looking  for  the   slideshare  presentation  of  which  copy-­‐pasted  the  embedded  code,  before  realizing  that  this  option   wasn’t  available  with  this  offer  (no  message  was  displayed)!        

 

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5. Iwipa  
  Iwipa  is  a  very  complete  application  that  allows  you  to  create  a  personalized  welcome  page  for  your   Facebook  page.    This  page  can  consist  of  several  modules:   -­‐ Media  box:  This  is  an  editing  model.    You  can  integrate  text,  images,  links,  flash  animations  or   any  widgets  (such  as  twitter  or  slideshare)   -­‐ Youtube:  you  can  watch  a  video  hosted  on  YouTube  by  copying  the  corresponding  embedded   code.   -­‐ Slideshow:  create  your  own  slideshow  that  will  scroll  through  the  visuals  of  your  choice.   -­‐ Share:  this  module  allows  you  to  display  a  share  box.    This  box  contains  the  main  sharing   tools  (facebook,  twitter,  myspace,  stumbleupon,  Reddit,  delicious,  etc.),   -­‐ Show  Fans:  view  a  gallery  of  your  fans  that  puts  them  in  the  spotlight,   -­‐ Scroller:  this  module  allows  you  to  upload  a  box  with  a  message  that  scrolls  from  right  to  left,   -­‐ Comments  :  This  is  the  Facebook  comments  module.         You  can  customize  the  look  of  your  tab  either  by  choosing  one  of  the  available  themes,  or  adding   your  own  CSS.       You  also  have  the  option  to  reserve  this  content  for  your  fans  only.    Non-­‐fans  will  then  see  a  default   image  encouraging  them  to  click  the  «  like  »  button  (to  customize  this  visual,  you  must  use  the  paid   offer).     These  modules  can  be  placed  either  one  after  the  other  on  the  same  page,  or  on  different  tabs:  in   which  case,  you  create  a  true  menu  at  the  center  of  your  homepage  that  becomes  practically  a  mini   site.  

     

 

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Website  :  http://www.facebook.com/iwipa?sk=app_191494420889273       Rates:  This  application  is  available  for  free.    You  can  also  opt  for  the  pro  offer  for  $99.97  a  year.    This   paid  offer  enables  you  to:     -­‐ To  edit  the  footer  completely  (and  thus  you  will  no  longer  see  “powered  by  Iwipa”)   -­‐ To  customize  the  welcome  visual  of  non-­‐fans  (available  in  the  free  version  and  in  English)     -­‐ To  use  Google  analytics  features.         Note   that   Iwipa   agrees   to   add   modules   in   the   future   without   affecting   the   prices   for   those   who   have   already  subscribed.           Our  impression:     It  took  us  a  good  hour  of  trial  and  error  and  an  obligatory  pass  at  the  video  tutorials  to  understand   how  to  use  this  application.    In  our  opinion,  there  is  clearly  room  for  improvement  in  terms  of   ergonomics.       Still,  it  remains  a  good  free  resource  for  community  managers  who  lack  budget…but  who  have  ideas!   In  fact,  it  is  possible  to  put  several  combinations  of  different  elements  of  a  brand  under  one  tab  (a   welcome  image,  a  twitter  account,  youtube  vidéos,  etc.)   Being  able  to  create  a  horizontal  menu  at  the  center  of  this  tab  allows  you  to  recreate  a  custom  mini   site.       It  may  be  useful  to  use  the  slideshow  application  to  present  new  products:  the  images  can  also  be   made  clickable  (and  then,  for  example,  you  can  send  the  viewer  from  the  description  of  the  product   directly  to  the  online  store).     The  graphic  personalization  calls  for  extensive  skills  in  CSS…  but  at  the  beginning  you  can  use  the   preformatted  themes.       Like  all  other  free  applications,  the  footer  is  customized  according  to  the  Iwipa  colors.         The  main  drawback  of  the  free  version  is  the  welcome  image  that  is  imposed  if  you  choose  to   activate  the  «  fan  gate  »  option  (obligation  to  like  the  page  to  access  the  content).    The  option  is   available,  but  the  only  available  visuals  have  the  texts  in  English  (useless  for  a  French  page  for   example!).    To  customize  it,  you  have  to  subscribe  to  the  pro  offer.          

6. AgoraPulse  :  content  applications  
  AgoraPulse  is  a  Facebook  CRM  Platform  that  offers  a  Facebook  page  manager  (management  and   moderation)  and  applications  available  in  full  self-­‐service.     To  customize  your  home  page  and  create  specific  tabs,  AgoraPulse  has  5  applications  based  on  the   content  you  want  to  show:          

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Welcome  app:  allows  you  to  create  a  welcome  page  in  a  few  clicks  to  encourage  your  visitors   to  become  fans.    One  image  (jpeg  or  gif)  visible  to  your  non-­‐fans,  and  another  only  available   to  your  fans  (a  coupon,  an  exclusive  photo,  etc.).   -­‐ HTML  app:  offers  the  same  options  as  the  «  welcome  app  »  but  here  you  can  also  create  your   own  “post  like”  image  if  you  manage  the  HTML  and  the  CSS.   -­‐ Video  app:  allows  you  to  Stream  video  content  exclusively  for  your  visitors  who  have  become   fans.       -­‐ Document  app:    allows  you  to  display  a  document  hosted  on  Scribd  exclusively  to  fans,  that   can  also  be  downloaded.    This  is  a  good  way  to  distribute  white  papers  or  e-­‐books.   -­‐ Presentation  app  :  allows  you  to  display  a  document  hosted  on  Slidshare  exclusively  to  fans     Each  of  these  applications  has  a  qualification  option  (from  the  Silver  offer):  you  can  ask  your  fans  to   fill  out  a  form  (containing  your  customized  questions)  before  they  can  access  your  exclusive  content.          

-­‐

 

 

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    Website  :  http://agorapulse.com  (.fr  pour  la  version  Française)     Rates  :     The  5  AgoraPulse  offers  include  all  the  contents  applications:     -­‐ Bronze  Offer  ($14/month/  page):  the  maximum  number  of  fans  is  1,000  and  the  qualification   option  is  not  available.       -­‐ Silver  Offer:  ($29/month/  page)  :  the  maximum  number  of  fans  is  3,000  and  the  qualification   option  is  available.       -­‐ Gold  Offer:  ($69/month/  page)  :  the  maximum  number  of  fans  is  30,000  and  the  qualification   option  is  available.       -­‐ Platinum  Offer:  ($145/month/  page)  :  the  maximum  number  of  fans  is  100,000  fans  and  the   qualification  option  is  available.       -­‐ Diamond  Offer:  (from  $360/month/  page)  :  there  is  no  limit  on  the  number  of  fans  and  the   qualification  option  is  available.         The  added  bonus   -­‐ The  qualification  option  gives  you  the  chance  to  get  to  know  your  audience  better  and  to   help  generate  more  quality  leads  for  recruiting  fans,  which  makes  it  a  more  unique  and   exclusive  service  compared  to  other  benchmarks.           The  limitations   -­‐ The  content  tabs  only  display  a  single  content  type  at  the  moment.    You  cannot  create  a  mini   site  with  integrated  navigation  like  you  can  with  programs  like   Iwipa,  Pagemodo  or  Tiger  Lily.   On  the  other  hand,  the  interface  is  really  easy  to  use  and,  for  the  same  price,  you  can  take   advantage   of   applications   for   competitions   and   the   possibility   to   manage/moderate   your   page  and  your  fans.    These  functions  are  described  in  more  detail  below.        

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III. Organize  competitions  
  A  good  way  to  direct  traffic  towards  your  Facebook  page  is  to  create  a  contest.       This  mechanism  gets  the  most  leverage  when  it  comes  to  recruiting  fans.       Photo  contests  with  friend’s  vote,  sweepstakes,  or  even  instant  win,  there  are  countless  games  and   contests  being  organized  on  fanpage  every  single  day.       The   success   of   your   contest   will   be   based   as   much   on   the   prize   as   the   form   and   content   of   the   competition.         Reminder  :    you  do  not  have  the  right  to  organize  a  competition  directly  on  the  wall  of  your  page  (for   example  :  the  first  10  people  to  comment  on  this  status  get  2  movie  tickets  !)    The  terms  of  Facebook   strictly   prohibits   all   native   functionalities   (comments,   likes,   statuses,   photo   uploads   on   the   wall)   of   the   Platform   to   organize   your   competition.     “You   cannot   promote   via   Facebook,   except   through   an   application  on  the  Facebook  platform”.     Hence  the  interest  (or  more  so,  the  obligation)  in  using  a  third-­‐party  application  that  allows  you  to   integrate  your  contest  directly  on  a  tab  on  your  page.          

1. Kontest  
This  tool  is  available  in  self-­‐service  and  allows  you  to  create  the  A-­‐Z  of  your  contest.    Four  formats  are   available:  a  quiz  with  multiple  choice  answers,  a  simple  sweepstakes,  an  instant  win,  or  a  survey.     The  promise  of  this  solution  is  that  it  will  be  ultra  advanced  and  above  all  else,  easy  to  use.       -­‐ Allows  you  to  manage  the  different  settings  of  your  contest  (rules,  winnings)  ;     -­‐ Allows  for  the  customization  of  your  game  graphics  (colors,  fonts,  layout…)       -­‐ Allows  you  to  incorporate  your  own  themes  from  your  own  visuals.   -­‐ Customization   of   the   contact   information   (ability   to   choose   what   information   is   required,   which  questions  are  asked…);   -­‐ Automatic  generation  of  rules.      

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Sample  sweepstakes  created  with  Kontest  

 

  Website  :  http://kontestapp.com/     Rates:  The  prices  are  divided  into  3  packages:   -­‐ A  free  offer  (which  serves  primarily  to  let  you  test  the  tool)       -­‐ An  all-­‐in-­‐one  offer  of  499€/  contest  (which  notably  serves  to  allow  you  to  reserve  the  contest   to  fans  and  to  recover  the  database  of  participants)     -­‐ A  premium  offer  at  999€/contest  that  gives  you  access  to  a  white  page  option  and  to  more   customization  options.    

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  Kontest   also   offers   partnerships   with   agencies   and   large   companies   who   want   to   accompanied   by   global  campaigns  of  contests  and  white  pages.           Our  impression:     First  impression:    the  free  offer  is  too  limited  to  be  used  as  anything  besides  a  simple  test,  and  you   cannot  make  it  obligatory  to  like  a  page  to  participate  and  it  is  not  possible  to  recover  the  basis  of  the   participants  (this,  the  interest  is  very  limited).    It  really  isn’t  until  you  reach  the  «  all-­‐in-­‐one  »  option   for   499€   that   the   product   becomes   attractive   enough   to   use   (to   increase   the   number   of   fans   and   qualification  of  participants).            

 

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Another  small  inconvenience,  the  application  is  relatively  standard  in  terms  of  layout  and  «  look  and   feel  ».    You  can  dress  your  contest  in  your  colors,  but  the  structure  will  remain  the  same  from  one   brand  to  another.    It  has  the  disadvantages  of  a  standardized  self-­‐service  option.      

                                                                           

 

 

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However,   this   solution   does   have   several   strong   points:   l’option   de   génération   et   de   dépôt   du   règlement   auprès   d’un   huissier   de   justice   (account   for   an   extra   159€   ),   is   a   real   time   saver  :   remember  that  besides  the  terms  and  conditions  of  Facebook,  you  must  comply  with  French  law,  and   that   requires   you   to   file   a   settlement   with   a   huissier   de   justice   for   any   organization   of   a   contest,   regardless  of  the  medium.         Another   highlight:     the   interface   is   fairly   simple   to   use,   even   for   someone   who   is   just   starting   out.     We   tested   the   free   offer   and   were   therefore   unable   to   see   how   the   integration   took   place   on   a   Facebook   tab.     Nevertheless,   the   creation   of   a   competition   took   only   a   few   simple   and   organized   steps.      

 

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2. WildfireApp  
  Still   in   self-­‐service,   the   wildfireapp   application   allows   you   to   directly   create   your   competition   (interface  available  in  English  only).         You  will  find  the  traditional  formats  of  competitions:    sweepstakes,  photo/video  contests,  writing   contests,  or  quizzes  with  multiple  questions.      

  Website  :http://www.wildfireapp.com/     Rates:  4  offers  are  available  with  different  options  for  each  one  (in  all  offers  you  can  employ  any  type   of  contest  you  want):     -­‐  Basic:  $5  per  campaign  +  $0.99  each  day  of  the  campaign   -­‐  Standard:  $25  per  campaign  +  $2.99  each  day  of  the  campaign     -­‐  Premium:  $250  par  campaign  +  $4.99  each  day  of  the  campaign     -­‐   White   label:   estimate.     As   far   as   we   know,   a   «  naked  »   white   page   application   (that   means,   without   design,  and  without  project  management)  costs  $5,000.    For  a  turnkey  option,  count  on  $15,000  per   campaign.        

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  Our   impression:   we’ve   had   the   opportunity   to   test   this   solution.     The   management   interface   is   more   advanced  than  that  of  Kontest.    The  creation  of  a  game  can  take  quite  a  bit  of  time  if  you  want  to   explore  all  the  possible  options.    We  enjoyed  a  rich  interface  where  the  user  finds  points  of  support   at  each  stage  of  the  creation  process.         To   give   you   an   idea,   a   contest   a   month   with   cost   you   $35   with   the   basic   formula,   $115   for   the   standard  formula  and  $400  for  the  premium  formula.     However,  and  this  is  the  major  drawback  of  the  application,  only  the  white  label  offer  requires  you  to   like  the  page  to  access  the  content.    In  other  words,  if  you  opt  for  a  lower  offer,  you  cannot  make  the   «  like  »  obligatory…  Not  convincing  when  your  objective  is  recruiting  fans.       Furthermore,   only   the   white   page   offer   lets   you   remove   the   wildfireapp   logo   at   the   foot   of   your   application,  and  lets  you  prohibit  wildfire  from  sending  promotional  emails  to  your  participants.    For   a   “serious”   brand,   the   white   page   offer   is   the   only   option,   and   it   turns   out   to   be   quite   expensive   ($5,000  if  you  want  to  configure  and  design  it  yourself).    

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3. North  Social  :  sweepstakes  
  North  Social  is  one  of  the  key  players  among  the  specialized  Facebook  agencies.    Among  the  many   applications  made  available  by  North  Social,  there  is  the  sweepstake.     Available  in  self-­‐service,  the  sweepstakes  application  allows  you  to  easily  recruit  new  fans.      

Example  of  a  sweepstakes  application  from  North  Social  

 

    Website  :http://northsocial.com/     Rates:     At  North  Social,  the  rates  do  not  depend  on  the  number  of  applications,  but  on  the  number  of  fans   on  your  page,  the  level  of  support  desired,  and  the  «  white  page  »  option.         Whatever  option  you  choose  (from  $20-­‐$150  a  month),  you  have  a  free  14-­‐day  trial  period  (provided   you  enter  your  bank  details,  which  can  be  an  obstacles  to  a  certain  audience).         NB:  this  application  is  only  available  in  an  English  version.  

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  Our  impression  :     The  North  Social  applications  are  very  easy  to  use.     All  you  need  to  launch  your  sweepstakes  are  three  visuals  (that  you  need  to  create  of  course!)  and   the  rules.      Making  it  obligatory  to  click  the  «  like  »  button  to  participate  in  the  sweepstakes,  is  a  vital   option  put  forward  early  in  the  application  settings.    However,  the  application  is  very  simplistic  and   you   are   not   offered   many   options.     While   Kontest   and   Wildfireapp   offer   several   types   of   competitions  (sweepstakes,  quiz,  photo  contest),  North  Social  only  offers  a  simple  sweepstakes.            

 

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4. Involver:  contests  
  Involver  is  an  American  agency  that  offers  several  applications  for  personalizing  your  page.    Among   them,  Involver  offers  a  contest  application  (text,  photo,  and  video).    This  application,  appropriately   named  “Contest”,  is  not  available  in  self-­‐service,  unlike  the  sweepstakes  application  of  North  Social.        

Example  of  an  Involver  contest       Website  :http://involver.com                              

 

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  Rates  :  

  Our  impression     We  have  not  had  the  opportunity  to  test  the  Involver’s  “contest”  offer,  this  option  is  only  available   from  the  “Enterprise”  option  starting  at  $2,749/month…   So,  obviously  this  solution  is  not  intended  for  all  audiences.        

 

5. AgoraPulse  
  The   AgoraPulse   Platform   allows   you   to   organize   different   types   of   competitions.     All   of   these   applications   are   completely   manageable   in   self-­‐service   from   a   dedicated   back   office.     Four   applications  are  available:     -­‐ The  Sweepstakes  (with  options  for  partnership  and  recurrence)     -­‐ The  quiz  (configurable  questions  and  illustrations),   -­‐ The  photo  contest  (can  be  edited  by  a  manager  directly),   -­‐ Instant  win   Each  application  lets  you  ask  your  participants  for  information  that  can  be  customized  (in  addition  to   the  details  necessary  to  deliver  the  prizes).      

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  The   goal   is,   that   by   introducing   several   contests   over   time,   you   can   qualify   your   existing   fan   base   while  acquiring  new  fans.        

 

 

  Website  :  http://agorapulse.com  (.fr  for  the  French  version)     Rates  :     3  of  the  AgoraPulse  offers  provide  contest  applications:  

 

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Gold  Offer:  ($69/month/  page):  the  maximum  number  of  fans  is  30,000  and  the  qualification   option  is  available.       -­‐ Platinum  Offer:  ($145/month/  page):  the  maximum  number  of  fans  is  100,000  fans  and  the   qualification  option  is  available.       -­‐ Diamond  Offer:  (from  $360/month/  page):  there  is  no  limit  on  the  number  of  fans  and  the   qualification  option  is  available.         *What  makes  this  choice  stand  out  from  many  of  the  other  services,  is  the  option  to  qualify  your   fans  which  allows  you  to  get  to  know  your  audience  better,  which  in  turn  can  then  help  generate   qualified  contacts  and  recruit  of  fans.           The  added  bonus   -­‐ Since   the   contests   are   organized   on   the   same   platform,   the   information   collected   wo,n’t   provide   another   silo   of   information.     You   will   be   able   to   create   a   truly   unique   and   exportable   contact  database.     -­‐ You   are   not   charged   by   game,   but   instead   by   a   monthly   fee.     All   of   the   different   types   of   contests  are  available,  whatever  offer  you  choose  (Gold,  Platinum,  and  Diamond).    You  can   organize   as   many   campaigns   as   you   want   without   going   over   your   budget   (from   $69   a   month).   -­‐ The  AgoraPulse  platform  offers  several  types  of  contests:  sweepstakes,  quiz,  photo  contest,   and  instant  win.    Even  more  are  in  the  process  of  being  developed.    For  a  monthly  fee  you   can  vary  your  contests  throughout  the  year.     Limitations   -­‐ When   it   comes   to   all   self-­‐service   applications,   the   level   of   customization   will   never   be   as   powerful   as   an   ad   hoc   application   developed   specifically   for   the   occasion.     However,   a   customized  service  can  cost  somewhere  between  $5,000  and  $8,000,  and  AgoraPulse  offers   a   service   from   $69/month.   Sacrificing   some   personalization   may   be   worth   it…   especially   if   you  intend  to  create  multiple  campaigns  throughout  the  year.          

-­‐

IV. Shopping  
  E-­‐commerce   now   accounts   for   a   significant   portion   of   overall   sales   in   France   (31   billion   euros   was   spent   online   in   2010).     Therefore,   more   and   more   e-­‐merchants   are   deciding   to   integrate   some   of   their   catalogues   directly   on   their   Facebook   pages,   to   embark   on   the   (still   uncertain)   journey   of   f-­‐ commerce.    This  has  been  made  possible  through  specific  third-­‐party  applications.    

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1. Payvment  
  Payvment   is   an   application   available   in   the   beta   version   at   the   moment.     The   application   lets   you   create  an  online  boutique  integrated  on  a  fan  page.    The  principal  characteristics  are  as  follows:     -­‐ Quick   installation   of   a   showcase   on   your   fan   page   (less   than   15   minutes   according   to   Payvment)  ;   -­‐ Integrated  sales  directly  on  your  Facebook  page  (the  fan  does  not  need  to  leave  the  page  to   make  the  purchase)  ;     -­‐ Payvment   uses   Facebook   Connect   API   that   allows   you   to   connect   your   shop   to   your   Facebook  account  (if  you  already  have  one).    Therefore,  your  customers  can  either  fill  their   carts  on  Facebook  or  on  your  site  ;       -­‐ An  unlimited  number  of  articles  in  your  store  ;     -­‐ Possibility  to  offer  coupons  and  discounts  to  your  fans.      

Example  of  an  integrated  shop  on  a  page  with  the  Payvment     Website  :  http://www.payvment.com/facebook/  

 

  Rates  :  This  application  is  free  at  the  moment,  because  it  is  only  available  in  a  beta  version.    You  only   need  a  Paypal  account  to  manage  your  sales.          

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Our  impression  :  since  the  application  is  free,  payvment  is  a   great  solution  for  tight  budgets.   In  just  a   few   minutes,   you   can   easily   set   up   your   online   shop   (you   can   import   a   CSV   file,   set   up   categories,   sizes,  colors,  etc.).  The  ability  to  offer  a  reduction  just  for  fans  is  a  nice  touch.       Another  positive  point:    You  don’t  need  to  leave  the  page  to  finalize  your  purchase.       However,  it’s  unsure  how  long  this  free  version  will  be  available!    

2. Boosket    
Boosket   is   currently   one   of   the   most   talked   about   e-­‐commerce   applications   today:   launched   in   December  of  2010,  Bookset  integrated  the  group  24h00.fr  in  April  2011.   This  application  is  used,  on  the  pages  of  Kiabi,  NafNaf  and  Archiduchesse,  among  others.      

 

 

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The  principal  characteristics  are  as  follows:     -­‐ A  customizable  interface  so  you  an  insert  your  shop  with  the  image  of  your  brand.   -­‐ Possibility  to  import  your  catalog  by  XLM  feed       -­‐ Easy  navigation  through  features  (type  of  products,  colors,  sizes…)     -­‐ Ability  to  restrict  access  to  shop  to  fans  only     -­‐ Direct  payment  on  the  page  without  redirection  to  the  merchant  site  (new  option,  beta   version)  

Website:  http://www.boosket.com/     Rates:   Previously   divided   into   several   offers,   Boosket   rates   are   now   reduced   to   two   possibilities:   the   free   offer   in   self-­‐service   and   the   pro   white   page   offer   (with   price   available   on   request,   a   dedicated   development,  a  management  advertising  campaign  accompanying  the  introduction).     Our  impression:     We   had   the   opportunity   to   test   the   free   version   of   Boosket.   The   steps   to   create   the   store   are   simple:   just  enter  the  necessary  information  (name  of  the  shop,  currency,  PayPal  account,  etc.)  and  then  add   the   logo.   The   options   are   easily   accessible;   we   understood   very   quickly   how   to   use   the   application   administrator.  There  were  a  few  little  extras  that  made  a  difference,  such  as  the  ability  to  customize   the   header   and   the   footer,   and   also   the   ability   to   personalize   the   visual   display   when   the   store   is   closed  or  being  updated.  

 

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3. Shoptab  
  Shoptab  is  another  application  that  allows  you  to  integrate  the  content  of  your  e-­‐commerce  site  on   your  fan  page  and  to  offer  an  integrated  mini  shop;   -­‐ Ability  to  upload  your  products  on  the  Shoptab  interface   -­‐ Ability  to  add  a  Shop  tab  on  the  fan  page     -­‐ Allows  fans  to  directly  access  the  catalog  and  then  be  redirected  to  the  specific  product  on   the  e-­‐commerce  site  (for  payment);   -­‐ Ability  to  customize  the  interface  of  the  online  shops.      

Website  :  http://www.shoptab.net     Rates  :  The  rates  range  from  $10  a  month  for  500  products,  to  $20  a  month  for  5,000  products.    For   all  of  the  offers,  there  is  a  7-­‐day  free  trial.      

 

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Our   impression  :   We   have   not   had   the   opportunity   to   test   Shoptab.   However,   we   can   already   see   several   shortcomings:   the   maximum   number   of   products   remains   relatively   low.   This   offer   is   not   suitable   for   an   e-­‐merchant   scale.   In   addition,   payment   must   be   made   outside   the   page,   unlike   payvment  or  boosket.  In  these  circumstances,  even  if  your  e-­‐market  is  small,  we  believe  that  the  free   versions  of  payvment  or  boosket  are  better.            

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  V. Other  types  of  content  
1. Page  builder  of  Tigerlily  
  Tigerlily   is,   despite   the   English-­‐sounding   name,   a   French   company   that   offers   a   Platform   that   combines   several   applications   (including   a   Facebook   page   manager   that   we   will   introduce   a   little   later).     The  page  builder  lets  you  create  a  personalized  welcome  page,  by  combining  several  different  types   of  widgets  (among  more  than  20  offered).    You  can  (among  other  things):   -­‐ Add  a  header  with  the  colors  of  your  site   -­‐ Integrate  text  that  will  serve  as  welcome  text   -­‐ Add  the  contents  of  your  site  through  an  RSS  feed  of  your  latest  tweets,  or  video  and  photo   inserts  ;      

Website:  http://tigerlilyapps.com     Rates:   Formerly   divided   into   4   different   self-­‐service   offers,   including   a   free   one,   the   page   builder   of   Tigerlily   is  now,  since  summer  of  2011,  only  available  on  request  from  2,000€  per  year.         Notre  impression:     We  tested  the  free  offer  for  a  few  minutes  here  and  there  while  it  was  still  available.    The  handling   was  not  very  complicated:  we  just  had  to  create  an  account  on  the  Tigerlily  site  and  choose  the  most  

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appropriate  offer.  Then  we  just  simply  installed  the  application  on  the  page  we  wanted  and  set  up   our  tab:  with  a  simple  drag  and  drop  of  the  widgets  selected,  you  can  place  them  in  the  order  you   want.   It   is   a   good   product   that   can   do   a   lot   if   you   are   expert   in   HTML   /   CSS,   but   it   is   not   accessible   to   small   and  mid-­‐range  budgets,  especially  since  the  rate  changes!      

2. Involver  
  In   addition   to   the   competition   application   mentioned   above,   Involver   offers   you   the   possibility   to   integrate  several  applications  on  your  page  through  dedicated  tabs.           Depending  on  which  offer  you  choose,  you  can  access  more  or  less,  these  types  of  applications.   -­‐ The  "basic  application"  RSS  feed,  Twitter,  YouTube  channel,  Flickr,  gallery,  HTML,   Powerpoint,  PDF...   -­‐ The  "professional  applications"  data  recovery,  surveys,  coupons,  personalized  welcome  tab...   -­‐ The  "business  applications"  badges  and  virtual  gifts   -­‐ The  "enterprise  applications"  quizzes,  contests,  music  player,  flash  animation  integration,   points  of  sale,  product  ratings,  etc.  

  Website:  http://involver.com/    

 

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Rates:   The   free   offer   is   useful   to   test,   but   it   is   limited   to   2   applications   (from  the   seven   proposed)   by   Facebook.     The   pro   offer   jumps   to   $99/month,   the   business   offer   costs   $999/month,   and   the   enterprise  offer  costs  $2,749/month.           Our  impression:  We  took  the  time  to  test  the  free  offer.    The  available  applications  were  limited  for   Professional  use.    The  $99/month  offer  is  not  sufficient,  so  you  need  to  choose  the  $999  offer  to  be   completely  satisfied.    Therefore,  we  do  not  suggest  this  solution  for  small  businesses.          

3. Northsocial    
  In  total,  North  Social  offers  19  different  applications,  all  available  in  whichever  offer  you  choose.     Here  are  some  examples  of  the  applications  available  to  customize  a  tab  on  your  page:     -­‐ Fan  Offer  :  allows  you  to  convert  your  visitors  into  fans  by  giving  them  an  exclusive  coupon  or   an  invitation  to  a  special  event,  if  they  like  your  page  ;   -­‐ Document   Display  :   allows   you   to   share   important   documents   like   white   pages,   articles,   instructions,  and  other  text-­‐heavy  visuals,  directly  on  your  fan  page;   -­‐ Video  Channel:    organize  your  video  content  via  YoutTube  directly  on  your  Facebook  page  to   increase   your   views   and   exposure   (custom   design,   integrate   your   entire   YouTube   channel   on   your  Facebook  page,  custom  header…);   -­‐ Show  &Sell  :  Turn  a  tab  into  a  mini-­‐shop  ;   -­‐ Mapit  :    Integration  of  a  Google  Map  on  your  page  ;       Website:  http://northsocial.com/     Rates  :     With   North   Social,   the   number   of   fans   on   your   page   will   determine   the   price.     Whichever   offer  you  choose,  you  will  have  access  to  all  19  applications  (but  only  for  a  single  page).    If  you   have   more  pages  (beyond  6),  you  can  always  directly  contact  North  Social.          

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      Our  impression  :  In  general,  North  Social  applications  are  fairly  simple  to  use  but  are  quite  similar  in   their  objectives  and  their  presentations  (such  as  "Exclusive"  and  "Fan  offer").   It  is  a  good  offer  for  the  price,  but  it  will  not  satisfy  more  demanding  customers.   So,  if  you  need  to  mix  several  types  of  content  (such  as  your  Twitter  feed  and  your  YouTube  channel)   on   a   single   tab,   we   do   not   recommend   this   offer,   because   it   is   not   possible.   In   that   case,   Tigerlily   will   better  suit  you.  

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4. FanAppz  
  FanAppz  allows  you  to  customize  your  page  through  a  series  of  applications.    Among  those  proposed,   you  will  find:     -­‐ The  Top5,  which  lets  your  fans  rank  their  5  favorite  products  of  the  brand,  for  example;   -­‐ Polls  :  You  can  create  polls  to  interact  with  your  fans  and  learn  more  about  them  ;   -­‐ Quiz:   This   application   will   be   an   opportunity   for   you   to   liven   up   your   page,   but   no   option   allows  you  to  make  a  competition  with  a  prize  at  the  end.        

    Website:  http://fanappz.com     Rates:  The  site  offers  3  options:     -­‐  The  free  offer  is  not  very  useful  after  a  few  minutes  of  testing.    The  only  applications  available  are   the  top5,  the  polls,  and  the  quiz.    Since  Facebook  has  added  the  publishing  "Question"  tool  in  the   spring  of  2011,  the  poll  application  does  not  really  add  much  value.   -­‐  The  pro  offer  ($  50  /  month,  with  7  day  trial  available):  the  lack  of  additional  applications  from  the   free  offer,  makes  the  price  unjustifiable,  in  our  opinion.  In  fact,  you  only  have  "coupons",  "Youtube",   "Facebook  integration  places"  and  the  integration  of  Google  Analytics  as  application  options.  This   seems  inferior  to  other  options  on  the  market  (compared  to,  for  example,  North  Social)   -­‐   The   enterprise   offer   (available   on   request)   provides   access   to   all   the   applications   Fanappz   has   to   offer  (including  sweepstakes).              

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Our   impression:  FanAppz,   in   its   free   and   pro   versions,   seems   like   an   overpriced   solution,   considering   what   it   has   to   offer.     The   applications   proposed   are   little   more   than   gadgets   driven   by   a   final   objective   (acquisition   of   fans,   increased   visits   to   the   e-­‐commerce   page,   etc).     For   smaller   budgets,   other   solutions,   seen   earlier   in   this   guide,   are   more   suitable.     For   more   demanding   customers,   Involver  is  the  best  option.      

   

5. ilike  (music)  
  This  application  is  specifically  targeted  towards  music  and  artists.    It  allows  you  to  integrate  content   to  promote  an  artist  and  to  advocate  different  medias.    It  is  a  good  way  to  level  with  the  decline  of   Myspace  and  to  offer  an  interface  on  a  Facebook  page.   Here  are  a  few  available  options:     -­‐  Ability  to  incorporate  players  (photos,  music,  videos);   -­‐  Ability  to  download  songs  and  excerpts;   -­‐  Ability  to  integrate  a  calendar  to  track  news,  performance  dates…    

  Website:  http://apps.facebook.com/ilike/artist_tour_1     Rates:   Ilike   is   free;   you   just   need   to   register   on   the   site.     You   can   import   data   onto   your   page   (music,   banners,  information…)  

 

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Our  impression:   This  is  a  simple  application  to  use.    Still,  it  is  very  specific,  limited  exclusively  to  the   musical  world.    It  will  be  of  no  interest  to  a  page  in  any  other  domain.    However,  this  application  is   still  useful  to  up  and  coming  artists  who  want  to  promote  their  work.        

6. Work  for  Us  (Job  advertisements)    
This   application   allows   you   to   easily   create   a   "jobs"   tab   on   your   Facebook   page.   It   is   easy   to   use,   affordable   and   effective   and   therefore  useful   if   you   are   looking   for   new   recruits   and  want   to   be   sure   that  the  profile  of  your  candidate  is  well  represented  on  Facebook  (especially  recent  graduates).  

 

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Website:  http://www.work4labs.com/     Rates:    You  have  5  options  depending  on  your  needs  in  Human  Resources:   -­‐  Basic  ($9/month):  you  can  post  up  to  3  jobs  but  cannot  customize  the  name  of  the  tab  (work  for  us)   or  automatically  import  your  offers  by  RSS  XML   -­‐  Plus  ($49  /  month):  You  can  post  up  to  10  jobs  and  customize  the  name  of  the  tab,  but  you  cannot   automatically  import  your  offers  by  RSS  XML   -­‐  Pro  ($199  /  month):  You  can  post  up  to  20  job  offers,  customize  the  tab  name  and  automatically   import  your  offers  by  RSS  XML   -­‐  Premium  ($499  /  month):  You  can  post  up  to  50  job  offers,  customize  the  tab  name  and   automatically  import  your  offers  by  RSS  XML   -­‐  Max  ($799  /  month):  You  can  post  an  unlimited  number  of  job  offers,  customize  the  tab  name  and   automatically  import  your  offers  by  RSS  XML     Note  that  there  is  a  free  offer  for  a  single  job  offer.  

 

 

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    Our  impression:  We  had  the  opportunity  to  test  the  free  offer:  the  application  is  simple  to  use,  easy   to  install  and  makes  good  use  of  the  social  functions  of  Facebook:  each  ad  can  be  posted  on  your   wall,  candidates  and  visitors  can  "like"  your  ad,  share  it  with  their  friends,  and  you  can  access   detailed  statistics  on  feedback  it  has  been  able  to  generate.  You  can  also  set  up  advertising   campaigns  targeting  schools,  employers  or  industries  that  interest  you.  

       

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  VI. Management  and  moderation   Applications    
  These  applications  let  you  better  manage  your  pages,  and  make  your  life  easier  with  statistical  and   moderation   capabilities   to   help   you   avoid   spending   hours   in   front   of   your   screen   monitoring   your   Facebook  page.      

1. Conversocial  
  Conversocial  is  one  of  the  latest  applications  of  Backoffice  moderation  on  the  market.  The  interface   could   be   improved   but   it   is   still   relatively   readable.   There   are   certain   useful   characteristics   such   as   the   ability   to   compare   activity   with   the   pages   of   its   competitors,   and   manually   noting   positive   and   negative  comments.     Specifically,  you  can:   -­‐ Receive   email   alerts   when   there   is   a   new   publication,   and   these   alerts   are   widely   configurable;   -­‐ Create  a  list  of  key  words  to  be  monitored,  like  the  names  of  your  competitors,  for  example;   -­‐ Assign  a  post  or  a  comment,  if  there  are  several  people  moderating  the  page;   -­‐ Save  deleted  posts  or  comments,  which  may  be  useful  in  case  of  conflict  with  a  fan;   -­‐  The  ability  to  pre-­‐create  publications  and  to  schedule  their  publications  for  later.  

 

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Website:  http://conversocial.com/hello/     Rates:  Conversocial  is  available  on  the  basis  of  3  offers,  from  €  85  per  user  per  month  to  €  140  per   user  per  month.  The  main  differences  between  these  offers  are  in  the  sharpness  of  the  management   roles  of  individual  administrators.       Our   impression:   An   application   that   (almost)   only   does   moderation,   but   it   does   it   well.   If   you   want   a   full  backoffice  with  detailed  statistics  and  a  rich  and  integration  with  other  applications,  Buddy  media   and   Involver   AMP   are   better   equipped,   but   also   much   more   expensive.   If   you   are   interested   in   (mainly)   moderation   and   management   of   conversations   on   your   pages,   Conversocial   is   the   best   choice.  You  can  request  a  free  trial  account  for  14  days.   On   the   other   hand,   given   the   billing   per   user,   the   service   can   become   expensive   if   you   need   to   involve  many  administrators.  At  10  users  (which  is  often  the  case  if  you  manage  several  pages),  the   service  will  cost  at  least  €  850  /  month.  Prices  that  can  make  you  take  a  step  back  and  second  guess   your  decision.      

 

2. Oorook  
  Oorook   is   an   application   developed   by   a   French   player   in   the   moderation   market   that   has   been   around  for  several  years:  Scan  &  Target.  Specialized  originally  in  automated  tools  for  moderation  in   forums,   chat   and   other   community   web   applications,   it   was   only   natural   that   they   adapt   their   technology  for  Facebook.        

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Oorook   lets   you   moderate   several   pages   from   a   single   console,   located   on   Facebook.     Therefore,   you   need   to   be   connected   to   Facebook   to   access   it.     However,   the   tool   only   notes   comments   that   are   potentially  “bad”,  so  it  doesn’t  allow  you  to  see  all  the  publications  and  comments  from  the  page  if   they  are  considered  to  be  “good”  by  the  program.            

  Website:  http://www.facebook.com/pages/Oorook/116578501734185     Rates:    There  is  a  free  offer  that  is  limited  to  50  messages  a  day,  and  then  you  must  pay  29€  a  month   for  250  messages  a  day  and  4,500€  a  year  for  a  more  active  page.         Our   impression  :   There     are   too   many   (lots!)   shortcomings   for   us   to   recommended   Oorook   at   this   point:   the   interface   is   average,   the   moderation   is   completely   automated,   the   results   are   often   surprising,  and  multi-­‐lingual,  the  e-­‐mail  alerts  do  not  give  you  the  content  of  the  publications,   forcing   you  to  systematically  go  onto  the  application.    In  short,  after  several  days  of  testing,  we  abandoned   the  solution.    It  remains  an  option  that  is  free  and  basic  if  you  want  to  receive  alerts,  but  it  will  not   follow  your  page  in  a  proactive  manner.      

3. Graph-­‐o-­‐meter  
  The  management  and  moderation  tool  Graph-­‐o-­‐Meter  was  developed  by  the  French  agency  909c.    It   is  available  for  free  in  the  beta  version  since  the  first  quarter  of  2011.         This  tool  lets  you  manage  all  the  pages  of  you  administrate  on  one  interface  with  Facebook  Connect.     It  is  available  in  both  English  and  French.    You  can  then  view  the  publications  made  on  the  wall  of  

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your  page,  mark  them  as  read,  tag  or  delete  them  (either  a  post  directly  on  your  wall,  or  a  comment   on  a  post,  a  photo,  a  video,  or  a  link).         You  can  also  consult  a  list  of  your  most  active  fans  (those  with  the  most  comments  and  most  “likes”   on  your  page).       Another  option:    the  ability  to  upload  an  excel  file  of  your  data  (publications  or  fans).     You  also  have  the  ability  to  create  your  publications  directly  from  this  tool  (text,  photos,  albums,   links,  or  flash),  and  also  to  plan  publications  in  advance.    

  Website:  http://www.graph-­‐o-­‐meter.com     Rates:  this  version  is  free  at  the  moment  (beta  version)         Our  impression     After  several  days  of  testing,  we  found  that  this  application  can  be  a  good  tool  for  community   managers  who  do  not  have  the  budget  to  invest  in  a  paid  solution.    It  allows  you  to  organize  the   validation  of  publications  by  your  fans  and  to  plan  the  posting  of  statuses.    It  also  lets  you  identify  the   most  active  fans  on  your  page.          

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However,  there  are  still  many  gaps  in  this  solution:  first  of  all,  the  load  time  is  much  too  long,  which   makes  the  using  the  application  unbearable.    Having  to  wait  more  than  20  seconds  for  each  page   view  makes  it  unusable  on  a  daily  basis.         When  it  comes  to  the  moderation  of  the  content  posted  by  our  fans,  we  were  left  unsatisfied.    Some   information  requires  verification  directly  on  the  page:  for  example,  you  cannot  see  what  post  a   publication  references.         Another  example:  we  could  not  read  the  videos  posted  on  the  wall,  you  could  only  access  a  URL  of   that  video.    It  made  it  difficult  to  see  if  the  content  was  correct,  and  you  were  therefore  required  to   return  to  Facebook,  which  made  the  process  a  bit  cumbersome.         Another  disadvantage:  You  only  have  the  data  (publications  and  fans)  for  the  last  30  days.    This   makes  it  impossible  to  identify  the  top  fans  for  more  than  the  last  30  days  or  find  a  publication  from   a  previous  month.         Last  criticism,  the  ergonomics  leave  much  to  be  desired  and  even  after  several  days  of  use,  we  still   had  a  hard  time  navigating  the  interface.         In  conclusion,  this  application  should  only  be  used  by  community  managers  who  do  not  have   budgets,  but  if  you  have  a  little  leeway,  head  in  another  direction.        

4. Wall  Manager  of  Tigerlily  
  In  addition  to  the  page  builder  seen  above,  the  agency  Tigerlily  offers  a  wall  manager,  a  management   and  moderation  tool  of  your  Facebook  page.         Among  the  features  offered,  we  noted:       -­‐ Automatic  moderation:    you  can  enter  words  that  are  banned  or  considered  offensive.    Once   a  fan  publishes  on  your  page,  you  can  decide  to  be  alerted  by  e-­‐mail  or  to  automatically   delete  the  publication,   -­‐ Access  to  statistics  and  the  ability  to  export  them,   -­‐ Classification  of  fans  based  on  their  activity.  

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    Website:  http://www.tigerlilyapps.com/wallmanager     Rates:     Previously  divided  into  three  offers  ranging  from  199€  to  699€  a  month,  the  Wall  Manager  is  now,   since  summer  2011,  only  available  on  request  from  3,000€/year.     Our  impression:         The  Tigerlilly  wall  manager  is  not  available  in  self  service,  even  for  a  trial  period  of  a  couple  days  (a  bit   frustrating!).    So,  we  cannot  give  you  any  feedback.         Tigerlilly  applications  are  generally  clear  and  easy  to  use,  and  it’s  most  likely  that  the  wall  manager  is   not  an  exception  to  this  rule.    The  few  screenshots  on  the  site  make  it  seem  that  this  is  the  case:  neat   and  clear.         The  disadvantage  is  the  price,  making  it  unavailable  to  small  and  mid-­‐size  pages.          

5. Fangager  
  Fangager  is  a  solution  only  available  in  English  with  the  following  promise:  “Unlock  your  fans’   potential  with  FanGager”.    The  proposed  device  is  composed  of  a  backoffice  and  page  moderation   from  an  “app  store”  where  you  can  order  Facebook  applications.      

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  The  FanGager  Admin,  (name  of  the  moderation  and  management  back  office)  is  presented  as  an   intuitive  dashboard,  including  the  following:   -­‐  A  comprehensive  database  of  Facebook  fans  and  Twitter  followers;   -­‐  Identification  of  “top  fans”;   -­‐  Targeting  a  specific  group  of  fans;   -­‐  Management  and  monitoring  of  your  engagement;   -­‐  Retrieve  reports;   -­‐  A  platform  that  integrates  your  CRM  system.  

  Website:  http://www.fangager.com/site/     Rates:  the  rates  are  not  available  on  the  site.    However,  here  are  the  prices  reported  by  the  editor:     -­‐  Back  office  only  (without  installation):  $1,500  /month   -­‐  Installation  of  the  complete  platform  (Backoffice  +  basic  applications)  $5,000  then  $2,000/month       -­‐  Additional  applications:  $3,000  per  application       Our  impression     The  value  proposition  of  this  product  is  interesting:  it  sets  up  entertaining  mechanics  rewarding  fans   for  their  actions  on  the  page  (visits  to  your  site,  clicks  on  a  link,  responses  to  questions,  etc…)  in  other   terms;  you  reward  your  fans  for  all  the  positive  and  rewarding  actions  they  do  for  you!    It  uses  the   same  system  that  has  made  Foursquare  so  successful  with  its  badges.      

 

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  Unfortunately,  once  you  get  past  the  appeal  of  this  promise,  the  implementation  is  disappointing.     The  application,  entirely  developed  in  Flash,  is  sorely  lacking  in  sex  appeal,  and  proves  to  be  quickly   limited  and  unattractive.         In  addition,  the  prices  are  completely  unattainable  for  small  and  mid-­‐size  pages.    It  seems  like  a  more   affordable  self-­‐service  option  is  in  the  works,  but  while  waiting,  kick  this  product  to  the  curb.        

6. Post  Planner  
  Post  Planner  is  a  publication  planning  service.    It  is  a  Facebook  application  that  is  accessible  simply  by   installing  Post  Planner  on  your  account.         This  service  lets  you  publish  Facebook  statuses  (either  instantaneously  or  planned  for  another  date),   on  your  profile  or  your  page.    Like  on  Facebook,  you  can  attach  a  photo,  a  link,  or  a  video.    Then   choose  the  date  and  time  of  your  post  (the  “time  zone”  field  lets  you  adjust  the  time  of  the   publication  to  the  time  zone  of  your  audience).    Another  option  lets  you  manage  the  frequency  of   repeats  of  the  publication  (if  necessary).         You  can  then  find  all  of  the  planned  publications  in  the  “your  plan”  section.    At  any  time  you  can  edit,   re-­‐plan  or  delete  your  statuses.        

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  Website:  http://apps.facebook.com/postplanner/  

 

Rates:    To  publish  on  your  profile,  access  to  the  application  is  free.    On  the  other  hand,  the  pro  offer   that  lets  you  publish  on  your  pages  is  not  free:  $4.95  a  month  with  a  free  trial  for  30  days.    You  can   subscribe  to  a  pro  offer  “white  page”  for  $20/month  that  lets  you  customize  the  links  under  the   publication  (indicating  “published  via  [your  brand]”  for  example).       Our  impression     One  merit  of  this  service  is  its  simplicity:  a  single  installation  from  your  Facebook  account  is   sufficient.    The  interface  (only  available  in  English)  is  very  clear.       It’s  a  shame  that  you  have  to  enter  your  banking  details  just  to  test  the  free  version  for  30  days.       This  is  a  good  service  if  you  are  solely  looking  for  post  planning,  but  it  too  limited  for  most   Community  Managers,  who  prefer  other  solutions  that  offer  this  function  as  well  as  others   (AgoraPulse,  Conversocial,  TigerLily,  etc.).    

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7. AgoraPulse  Page  Manager  
  The  AgoraPulse  platform  offers  page  management  available  in  self-­‐service  in  both  French  and   English:    the  platform  makes  life  easier  for  the  community  manager  thanks  to  several  options:   -­‐ Complete  management  of  publications  and  comments  of  our  page  (that  you  can  approve,   delete,  flag,  assign  to  a  co-­‐administrator,  and  categorize  with  a  key-­‐words  system),   -­‐ A  sentiment  system  that  allows  you  to  attribute  a  level  of  sentiment  to  each  publication  or   comment  (neutral,  positive,  or  negative),   -­‐ Fan  Management  (each  fan  has  their  own  page  where  you  can  find  their  information,  their   publications,  comments,  and  likes),   -­‐ Export  CSV  list  of  fans  and  qualifying  information  collected  from  the  applications,   -­‐ Instant  and  programmed  publications,   -­‐ Notifications  of  activity  sent  by  e-­‐mail,   -­‐ Detailed  statistics.    

 

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  Website:  http://agorapulse.com  (.fr  for  the  French  version)   Rates:   The  5  AgoraPulse  offers  with  the  page  manager:   -­‐ Bronze  Offer  ($14/month/  page):  the  maximum  number  of  fans  is  1,000  and  the  qualification   option  is  not  available.       -­‐ Silver  Offer:  ($29/month/  page)  :  the  maximum  number  of  fans  is  3,000  and  the  qualification   option  is  available.       -­‐ Gold  Offer:  ($69/month/  page)  :  the  maximum  number  of  fans  is  30,000  and  the  qualification   option  is  available.       -­‐ Platinum  Offer:  ($145/month/  page)  :  the  maximum  number  of  fans  is  100,000  fans  and  the   qualification  option  is  available.       -­‐ Diamond  Offer:  (from  $360/month/  page)  :  there  is  no  limit  on  the  number  of  fans  and  the   qualification  option  is  available.           The  added  bonus   -­‐ No  limit  on  the  number  of  administrators:  all  the  administrators  of  the  page  have  access  to   the  manager   -­‐ The  categorization  system  of  fans  and  publications  through  key-­‐words  (or  an  easy  way  to  find   prospects,  employees,  ambassadors,  etc.)     -­‐ The  qualification  system  that  allows  you  to  transform  your  fan  page  to  a  real  generator  of   qualified  contacts  (and  to  find  out,  for  example,  how  many  fans  are  also  clients!).                

 

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VII.

Notification  by  e-­‐mail  services    

1. Hyper  Alert  
  Hyper  is  not  a  moderation  application,  but  a  way  to  receive  e-­‐mail  alerts  every  time  a  publication  or   comment   is   posted   on   the   wall   of   your   page.     It   will   therefore   greatly   facilitate   your   tasks   as   moderator.    It’s  a  great  solution  for  small  budgets  (since  it’s  free!).         The  principal  is  very  simple.    You  create  an  account  with  your  e-­‐mail  address  and  a  password,  then   you   enter   the   URL   of   the   pages   that   you   wish   to   watch   and   choose   the   frequency   of   notifications   (from   instantly   to   weekly).     You   are   not   limited   to   a   certain   number   of   pages   and   you   can   receive   alerts  for  any  page.         The  alerts  are  clear  and  well  presented,  and  they  even  include  images,  which  calls  for  less  work  on   the  moderation  of  published  photos.      

Website:  http://www.hyperalerts.no/    

 

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Rates:   The   application   is   currently   in   the   Beta   stage,   and   it   is   offered   for   free.     We   have   a   hunch   that   it  will  soon  become  a  paid  service.     Our  Impression:    The  application  is  very  simple,  and  in  just  a  few  seconds,  your  alerts  can  be  set  up.     You   can   create   alerts   for   any   page,   not   necessarily   just   the   pages   you   administrate.     So,   for   example,   you  can  keep  the  page  of  your  competitor  under  surveillance.         The   tool   is   limited   to   e-­‐mail   alerts:   there   is   no   way   of   archiving   publications,   and   there   is   no   possibility  to  flag  or  delete  publications.  It  is  a  good  way  to  receive  alerts,  but  if  your  page  gets  a  lot   of  publications  and  comments,  your  inbox  can  quickly  become  drowned  in  content  to  sort  through.         A  tool  limited  to  e-­‐mail  notification,  yet  it  does  it  well.         There   is   a   little   uncertainty   about   the   sustainability   of   the   solution,   it   is   still   in   Beta,   and   it   is   not   sure   that  it  will  remain  a  free  option.          

2. Meediafeedia  
  Meediafeedia  offers  Facebook  page  administrators  a  “message  center”.    It  allows  you  to  manage   posts  on  walls  of  pages  (and  specifically  to  plan  publications).       However,  it  does  not  allow  you  to  manage  publications  by  fans:  there  is  no  moderation  option,  so….   On  the  other  hand,  this  tool  lets  you  receive  instant  e-­‐mail  notifications  to  monitor  the  activity  on   your  wall.        

Example  of  notification  e-­‐mail      

 

Website:  http://mediafeedia.com/     Rates:  At  the  moment,  this  solution  is  in  the  beta  version,  and  free.        

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Our  impression:     The  tool  did  not  leave  us  satisfied.    The  e-­‐mail  notifications  are  notably  better  than  those  offered  by   Facebook,  but  not  being  able  to  choose  the  frequency  of  reception  makes  it  inconvenient  (especially   for  very  active  pages!).  The  management  for  sending  (instant  or  planned)  publications  is  not   comprehensive  enough,  since  it  does  not  moderate  the  publications  of  fans.       If  you  are  looking  for  a  simple  notification  tool,  we  suggest  you  take  advantage  of  Hyperalerts,  a   simpler  option  that  is  also  free!    

3. Pagenotifier  
  Pagenotifier  lets  you  receive  e-­‐mail  notifications  of  your  favorite  pages.    This  service  chooses  by   default,  the  last  pages  that  you  become  fan  of,  and  asks  you  to  differentiate  between  notification  of   publications  by  the  administrator,  and  publications  by  fans.    

  Website:  http://fanpagenotifier.com/     Rates:  At  the  moment,  this  solution  is  in  the  beta  version,  and  free.         Our  impression  :     It  could  be  useful  to  watch  pages  that  you  are  a  fan  of,  without  being  an  administrator.    However,  the   page  notifier  does  not  let  you  directly  access  the  pages  that  you  administrate  (no  filter  or  search  

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fields).  When  you  are  a  fan  of  a  multitude  of  pages,  it  can  become  difficult  to  navigate!    On  the  other   hand,  we  appreciate  the  choice  to  receive  notifications  based  on  the  author  of  the  publication:    if  you   want  to  follow  your  own  page,  you  only  want  to  be  notified  of  the  publications  of  your  fans,  but  if   you  want  to  watch  the  page  of  a  competitor,  you  would  want  to  watch  the  publications  on  the  page   itself.         In  conclusion,  we  found  this  tool  to  be  much  less  practical  than  Hyperalerts.          

4. Nutshellmail  
  Nutshellmail  lets  you  watch  over  your  presence  on  social  medias  (your  Facebook  and  Twitter   accounts,  among  others)  by  e-­‐mail.    Just  choose  which  page(s)  you  want  to  monitor  (only  those  you   administrate)  or  Twitter  account.       You  can  then  choose  how  often  you  want  to  receive  summary  messages  for  all  of  your  monitored   pages:    you  maximum  frequency  available  is  once  an  hour  (no  instant  notification).    However,  you   can  decide  to  not  receive  notifications  on  certain  days.    

  Website:  https://nutshellmail.com  

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  Rates:  At  the  moment,  this  solution  is  available  for  free.         Our   impression:     This   solution   has   the   merit   of   being   able   to   satisfy   a   community   manager   who   wants  to  have  a  global  view  on  their  presence  in  social  media.    You  can  receive  an  hourly  summary  of   all  the  activity  on  their  Facebook  page(s),  their  Twitter  account(s)  or  even  their  Foursquare  account   (less  availability…)   This  tool  should  definitely  not  be  chosen  if  the  objective  is  to  be  informed,  in  real  time,  of  the  activity   on   a   page.   However,   it   can   be   a   complimentary   solution,   especially   for   the   week-­‐end;   so   you   only   activate   notifications   for   Saturday   and   Sunday,   at   a   reasonable   frequency   that   allows   you   to   keep   an   eye  on  a  page  while  keeping  some  free  time!      

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  VIII. Comparison  Services  and  Statistics   Pages    
  Certain   tools,   most   of   which   are   free,   offer   you   the   possibility   to   compare   your   page   with   competitors.     This   is   a   useful   metric   for   all   community   managers   who   need   more   comprehensive   reporting.        

1. Conversocial  
  In  addition  to  its  management  and  moderation  tools,  Conversocial  offers  an  entire  page  to  calculate   and  compare  your  IPM  (of  the  last  30  days)  to  your  competitors.     The  IMP  (interactions  per  thousand  fans)  is  the  sum  of  comments  and  “likes”  reported  in  relation  to   the   number   of   publications   and   the   number   of   fans.     It   provides   you   with   an   alternative   indication   of   results  rather  than  just  number  of  fans.    Having  a  substantial  community  is  good,  but  having  an  active   community  is  better!  

 

 

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Website:  http://app.conversocial.com/profiler/   Rates:  this  service  is  available  for  free     Our   impression:   This   tool   is   simple   and   lets   you   have   a   quick   and   comprehensive   overview   of   the   level  of  interaction  on  your  page.    Of  course,  this  does  not  let  you  qualify  the  type  of  interaction  that   is   occurring   on   your   page   (perhaps   an   important   IPM   is   due   to   many   complaints   from   fans,   in   this   case  the  interaction  is  present,  but  negative).    Another  setback  of  the  tool:    it  is  impossible  to  make   calculations  for  any  other  period  outside  the  last  30  days.    So  remember  to  take  screenshots.         On  the  other  hand,  we  do  appreciate  how  simple  it  is  to  use,  the  distinction  between  the  types  of   content,  and  the  classification  of  the  top  10  pages  by  IPM.      

2. Wildfireapp  
  Available   to   everyone   for   free,   the   Monitor   of   Wildfire   tool   lets   you   compare   the   evolution   of   the   number  of  fans  for  several  pages,  whether  you  are  an  administrator  or  not.  

  Website:  http://monitor.wildfireapp.com/     Rates:  this  service  is  available  for  free  

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  Our  impression:  Simple,  clear,  and  precise,  this  tool  is  good  option  if  you  want  to  know  the  number   of  fans  (and  evolution)  of  several  pages.    This  statistic  should  not  be  the  only  gauge  of  success,  even   if   it   initially   constitutes   an   audience   (customers   and   prospects).     The   level   of   engagement   and   interaction   must   complete   this   chart.     In   short,   this   is   a   tool   that   can   be   complemented   by   Conversocial!    

3. Allfacebook  
  AllFacebook   is   widely   known   for   being   the   most   popular   and   most   consulted   non-­‐official   blog   of   Facebook.    Something  that  we  may  hear  about  less  often  is  that  Allfacebook  also  offers  a  statistics   tool  that  lets  you  see  figures  of  several  pages  (whether  or  not  you  are  an  administrator).   The  tool  gives  you  access  to,  among  other  things:   -­‐  Detailed  statistics  about  your  fans   -­‐  Information  on  your  competitors;   -­‐  Analysis  of  the  different  interactions  and  content  of  the  page.    

Website:  https://www.allfacebookstats.com     Rates:  Allfacebook  has  4  offers  depending  on  what  you  needs:   -­‐  Free  offer:  this  offer  limits  you  to  a  maximum  of  3  pages  and  one  user.    You  only  have  information   from  the  last  30  days.  

 

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-­‐  S  offer  ($69/month):  this  offer  limits  you  to  10  pages  and  one  user.    You  only  have  information  from   the  last  3  months.       -­‐M  offer  ($199/month):  this  offer  limits  you  to  a  maximum  of  30  pages  and  3  users.    The  information   you  have  is  limited  to  the  last  6  months.     -­‐   L   offer   ($399/month):   this   offer   limits   you   to   a   maximum   of   75   pages   and   5   users.     The   information   you  have  is  unlimited  in  time.    The  export  in  CSV  is  exclusive  to  this  offer.     Our  impression     Only   available   in   English   and   German,   this   statistical   tool   is   a   bit   “cold”   and   riddled   with   “Excel   charts”.    However,  it  offers  a  wealth  of  data  that  can  be  used  by  a  community  manager  in  need  of   figures   for   reporting.     Each   figure   is   explained   by   a   definition   with   the   assistance   component.     The   free   version   is   sufficient   for   community   managers   who   want   to   expand   their   reporting   but   who   do   not  necessarily  have  the  budget  to  invest  in  paid  tools.        

4. Socialbakers  
  Socialbakers   (previously   Facebakers)   is   known   for   being   a   site   for   news   and   figures   on   Facebook   (the   baseline  is  also  “Heart  of  Facebook  Statistics”).    It  allows  you  to  access  the  evolution  of  number  of   fans  and  pages  according  to  several  criteria,  for  free  (country,  type  of  page,  etc.).     Something,   less   known,   is   that   Socialbakers   also   offers   an   advanced   statistical   product   to   deepen   your  knowledge  about  your  competition:  Socialbakers  analytics.   This  solution  gives  you  access  to  different  data  for  each  page  you  follow:     -­‐ Total  number  of  fans  and  evolution;   -­‐ The  engagement  of  your  fans;   -­‐ The  quality  of  content;   -­‐ Publications  and  most  engaged  fans;   -­‐ Daily  interactions;   -­‐ Identification  of  “key  influencers”,  or  your  ambassadors;     -­‐ Etc.    

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  Website:  http://analytics.socialbakers.com/     Rates:   this   tool   is   free   for   associations   and   charities.     (Just   contact   Socialbakers   directly   at   the   following  e-­‐mail  address:  info@socialbakers.com)     For  everyone  else,  5  offers  are  proposed,  and  they  include  all  the  same  options,  the  number  of  pages   is  the  only  differentiating  point:   -­‐ Single  ($50/month)  :  1  page   -­‐ Basic  ($100/month)  :  3  pages   -­‐ Multi  7  ($200/month)  :  7  pages   -­‐ Multi  20  ($400/month)  20  pages   -­‐ Multi  100  ($1,000/month)  :  100  pages   All  plans  offer  a  14-­‐day  free  trial.       Our  impression     You  can  only  test  the  platform  with  2  pages:  Pizza  Hut  UK  or  Starbucks  UK.    You  can  then  see  that   Socialbakers  offers  a  significant  comparative  panel  as  an  effective  monitor.                  

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The  Facebook  statistics  tool  is  quite  difficult  to  decipher,  but  the  solution  has  the  merit  of  simplifying   your   reading   and   analysis   of   statistics   on   your   page.     But   the   true   added   value   lies   in   the   comparison   with  other  pages,  even  those  that  you  do  not  administrate.       You   can   easily   identify   the   days   when   the   number   of   fans   increases   on   a   competitor’s   page   and   match   this   data   to   a   specific   publication,   without   having   to   consult   an   entire   page.     You   can   also   identify  your  most  active  fans,  as  well  as  those  of  your  competitor!     However,   this   solution   is   a   bit   pricey:   $100/month   just   for   a   service   with   the   ability   to   compare   2   pages,  and  nothing  else.    This  option  is  not  for  everyone,  especially  if  you  have  a  tight  budget.        

5. Pagelever  
  PageLever   is   a   tool   that   completes   the   statistics   capabilities   provided   by   Facebook   (If   you   think  Facebook  Insights  leaves  something  to  be  desired,  you’re  not  alone.)   Pagelever   is   a   platform,   only   available   in   English,   where   you   can   find   a   series   of   very   specific   statistics:   growing   number   of   fans,   fan   demographics,   visibility   of   publications,   involvement   of   fans   on  the  page,  etc.    All  can  be  exported  in  CSV.        

Website:  http://pagelever.com/       Rates:  Pagelever  has  3  offers;  each  has  a  14-­‐day  free  trial:   -­‐ Standard  Offer  ($34/month):  5  pages,  50,000  fans  and  a  user  account.  

 

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-­‐ -­‐

Pro  Offer  ($64/month):  10  pages,  500,000  fans,  and  3  user  account.   Premium  Offer  ($94/month):  20  pages,  5,000,000  fans  and  5  user  accounts    

  Our  impression:   Page   Lever   keeps   its   promises:   this   tool   does   complement   the   statistics   capabilities   provided   by   Facebook  (however,  sometimes  unclear…).    The  interface  is  well  made:  the  statistics  are  grouped  by   themes.     We   appreciate   the   context   help   that   makes   it   easier   to   understand   the   importance   of   specific   data,   and   the   definitions   of   terms.     For   example,   it   is   very   easy   to   find   the   sources   to   unsubscribe  for  a  particular  period.       The  choice  of  the  period  that  we  want  to  study  is  obviously  a  capital  option  for  a  statistics  monitoring   tool.       Last  positive  point:  sending  a  weekly  summary  of  the  key  statistics  of  your  page  is  very  convenient  for   regular  reporting  with  the  hierarchy!      

  IX. General  applications  (or  Swiss  Army   knives)    
  These   applications   are   generally   in   specialized   companies   that   started   by   developing   applications   dedicated   to   Facebook   (games,   personalized   pages,   coupons,   etc.),   and   then   moderation   and   monitoring  tools  that  evolved  into  complete  applications.     Generally   speaking,   they   address   big   brands,   have   few   applications   in   self-­‐service,   and   are   quite   pricey.        

1. Involver  
  Involver   does   not   only   provide   25   applications   for   content   management,   it   also   offers   a   backoffice   animation   and   moderation   that   can   carry   out   tasks   as   varied   as   moderation,   statistical   analysis,   management  of  publications  (programmed  publications)  and  various  applications  on  the  page.         Website:  http://www.involver.com     Rates:  Some  applications  can  be  tested  for  free,  while  others  are  not  available  unless  you  choose  a   paid  option.      

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Our  impression:    We  were  not  able  to  use  this  application,  so  it  would  not  be  possible  for  us  to  give   an  objective  impression.    However,  we  can  note  that  Involver  is  used  by  very  large  brands,  which  can   be  a  gauge  of  credibility.        

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2. Buddymedia  
This  solution  offers  a  complete  platform  to  manage  your  Facebook  page  from  a  dedicated  backoffice.       -­‐ Possibility   to   moderate   by   key   words   that   you   define   yourself   (names   of   competitors,   for   example);   -­‐ Provides   access   to   dedicated   statistics   (monitoring   all   key   performance   indicators,   data   analysis  at  all  levels  of  commitment…)    

  Website:  http://www.buddymedia.com/     Rates:  No  information  on  prices,  only  available  upon  request.         Our   impression:   we   were   not   able   to   use   this   application,   so   it   would   be   impossible   to   give   an   objective   impression.     With   that   said,   Buddy   Media   is   used   by   very   big   brands   in   the   United   States,   a   gauge  of  credibility.    

 

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3. Vitrue  
  Along  with  Involver  and  Buddy  Media,  Virtue  is  one  of  the  most  significant  editing  applications  in  the   US.    Their  offer  is  divided  into  three  main  themes:     -­‐ The  applications  ;   -­‐ The  “tabs”;   -­‐ The  “publisher”     The   applications   will   help   create   a   registration   form   for   a   newsletter,   a   quiz,   printable   coupons,   competitions,  a  video  player,  and  more  than  11  different  applications.           The   “tabs”   will   let   you   create   custom   built   personalized   tabs,   much   like   the   offer   of   Tiger   Lily,   but   with  more  features  and  flexibility,  for  example,  with  the  interface  and  the  final  result:  

 

 

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  The   publisher   lets   you   moderate   the   page,   publish   content   on   a   defined   schedule,   access   detailed   statistics,  and  publish  content  from  certain  applications  directly  on  your  wall.      

 

    The  applications  are  essentially  “wall  apps”.    Basically,  they  are  applications  that  let  you  publish  rich   content,  in  flash,  directly  on  the  wall  of  your  page.    Thus,  you  can  publish  a  coupon,  a  survey,  or  a   contest   directly   in   the   newsfeed   of   your   fans   instead   of   on   a   tab   of   the   page.     This   method   can   achieve  high  interaction  and  much  higher  participation.        

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    Website:  http://vitrue.com/     Rates:  The  Virtue  platform  starts  at  $2,000  per  month,  per  page,  which  makes  it  a  tool,  albeit  a  very   complete  one,  reserved  for  major  brands.         Our   impression:     A   very   rich   tool   with   undeniable   assets   when   it   comes   to   certain   points:   the   only   one  to  offer  “wallapps”  and  a  system  for  rich  publications  to  several  pages  and  even  to  people  who   have  liked  one  of  your  web  pages  (article,  product,  etc.).   But  it  lacks  some  features  like  management  and  qualification  of  fans.   Finally,  the  price  makes  it  clearly  reserved  for  major  accounts.      

   

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4. ContextOptional  
  ContextOptional  (acquired  by  Efficient  frontier  in  May  2011)  is  an  agency  that  proposes  products  and   services  for  management  of  your  Facebook  page.     This  player  offers  to  assist  you  in  implementation  strategy  and  even  community  management.         On   the   product   side,   ContextOptional   offers   publishing   and   moderation   tools   to   enhance   your   community  management  on  a  daily  basis:     -­‐ Manage  several  pages  from  one  interface  ;   -­‐ Create   filters   for   words,   banished   phrases   from   your   page   [create   watch   lists   that   automatically   delete   certain   words   or   publications,   or   by   highlighting   them   (“flag”   and   “highlight”)]  ;   -­‐ Allows    you  to  organize  the  display  of  comments  by  your  own  standards;   -­‐ Allows  you  to  plan  publications;   -­‐ Allows  you  to  compare  the  quality  of  publications  with  other  pages.    

  Context   Optional   also   offers   a   gallery   of   applications   to   integrate   directly   on   your   page   (classic   sweepstakes  and  contests).      

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  Website:  http://www.contextoptional.com/     Rates:  There  is  no  provided  information  on  prices,  everything  is  available  upon  request.    According  to   our   information,   rates   start   around   $1,500   to   $2,000   per   month.     An   offer   reserved   for   large   accounts.         Our  impression:  we  were  not  able  to  test  this  solution,  so  it  would  be  impossible  to  offer  an   objecting  impression.          

X. Conclusion  
  In  this  guide,  we  had  the  ambition  of  providing  you  with  a  range  of  what  was  best  in  terms  of   Facebook  applications  and  tools  that  facilitate  your  daily  life.    We  purposely  made  this  guide  a  sort  of   summary  of  available  options,  an  exhaustive  list  if  you  will,  and  so  there  are  of  course  other  solutions   out  there.    But  the  goal  was  to  be  as  concise  as  possible.         After  reading  the  guide,  which  tools  stand  out  the  most  to  you?  It  all  depends  on  your  needs  and   your  profile  (a  SMB  will  not  have  the  same  needs  as  a  big  account!)     To  create  a  customized  welcome  page  Pagemodo  has  the  merits  of  being  easy-­‐to-­‐use  and  accessible,   when  it  comes  to  prices.    For  a  more  extensive  welcome  page,  Iwipa  is  recommended:  you  can   basically  create  a  mini-­‐site  on  your  welcome  tab  without  having  technical  expertise.         To  organize  contests  without  having  to  go  through  an  agency  that  creates  an  ad  hoc  application   (count  on  a  minimum  budget  of  $5-­‐10,000),  you  can  use  Involver,  Buddy  Media,  or  Context  Optional,  

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if  you  have  an  adequately  large  budget  (rates  start  at  around  $2,000/month  to  access  the  contest   application).         WildfireApp  is  just  as  expensive  and  the  only  offers  suitable  for  “serious”  brands  and  pages  start  at   $5,000  per  campaign.         There  are  two  distinguishing  approaches:  rates  by  organized  contest,  and  monthly  charges  without   obligation.     With  the  offers  from  North  Social  and  AgoraPulse,  you  get  access  to  self-­‐service  contest  applications     at  any  time  for  a  monthly  subscription  starting  at  $49/month  for  AgoraPulse  (for  a  page  with  30,000   fans)  and  $19.99/month  for  North  Social  (for  a  page  with  1,000  fans  or  $79.99  for  30,000  fans).   Advantages  for  AgoraPulse:  several  types  of  contests  are  available  (sweepstakes,  quiz,  photo  contest,   as  well  as  an  Instant  Win  application)  whereas  North  Social  only  offers  the  “sweepstakes”  option.         To  manage  a  shop  tab  online,  Bookset  and  Payvment  will  suit  you  perfectly,  in  their  free  versions.       If  you  are  looking  for  a  tool  for  fan  management  and  wall  moderation,  Conversocial  is  a  great   choice,  and  you  can  test  it  yourself,  which  is  not  an  option  for  TigerLily.    But  the  price  can  quickly   become  an  issue  as  you  pay  by  user.    TigerLily  is  equally  suitable,  but  it  is  an  option  solely  reserved   for  large  budgets.    AgoraPulse  lets  you  manage  your  page  and  your  fans  for  a  more  affordable  price   (from  9€/month  for  a  page  of  1,000  fans).     If  you  are  looking  for  a  tool  that  completes  Facebook  notifications  (not  at  all  reliable  in  our   experience),  we  recommend  HyperAlerts:    their  notifications  are  very  well  made  and  the  tool  is  free   (for  now!).         Do  you  need  to  compare  several  pages,  in  terms  of  engagement,  and  not  only  by  number  of  fans?   The  online  tool  Profiler  from  Conversocail  is  a  must:  available  for  free,  it  lets  you  compare  the   engagement  (IPM)  of  several  pages  simultaneously.         Finally,  if  you  want  to  effectively  complement  the  statistics  provided  by  Facebook,  we  recommend   PageLever,  very  useful  and  complete  in  providing  detailed  reporting.            

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