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Micromax has 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. Micromax Informatics Limited has announced its foray into Maldivian telecom space through an exclusive partnership with Sense Wood Maldives (Pvt) Ltd. Micromax has made the handsets available through all leading outlets across the country, reaching out to the market with 150% mobile penetration. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31 , 2010 and the third largest mobile handset seller in India as at March 31, 2010. Presently, it has less than 500 employees. Micromax has its store located in Croma stores, Planet M, e Zone, Reliance webworld, UniverCell, The MobileStore, etc.  Earlier this month, the company became the 12th largest handset manufacturer in the world, with one per cent share globally. Micromax, according to a Strategy Analytics report, is now larger than global Japanese handset makers like Sharp and NEC. It has even moved ahead of Lenovo and is closing the gap with Sony Ericsson globally. Strategy Analytics tracks the world’s 30 largest handset vendors on a quarterly basis.  Micromax Informatics Limited offers mobile phone solutions and wireless technologies for mobile users. It also offers mobile phones and wireless data cards, including GSM and CDMA, dual SIM, QWERTY chat, music-touch, lifestyle, and utility phones. The company serves Ambala, Jallandhar, Jaipur, Lucknow, Agra, Patna, Durgapur, Haldia, Dehradun, and Shimla markets. Micromax Informatics Limited was founded in 1991 and is based in Gurgaon, India. The company also has operations in Bangladesh, the United Arab Emirates, Sultanate of Oman, Kuwait, and Qatar. History Micromax made its debut in 1991, but it has only become well-known in the past few years. The company entered the Indian cell phone handset market in March 2008. Within six months, it had won a market share of 0.59%. Micromax has seen a rise in market share since that time. Micromax is now the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. On March 31, 2010 the company registered the market share of 6.24% for that quarter, which grew from 0.59% in September 2008. Micromax
15 million units in the quarter ended June 30. Music Player with MP3. 2-inch Full Touch keypad 262K TFT . Handset sales have grown by 123. Micromax X600 gravity mobile phone key features : specifications : Form Factor:Bar Style Band:Dual GSM-Dual. The phones camera is a 5.7 mm Display:3. he is able to establish instant connection with the target group or masses. 2009 to 2. The withdrawal was recommended by its board to allow thetherefore company to focus on new product launches and product development.6 Mbps. IMAP4 Expandable Memory: upto 32 GB Form Factor: Bar HSDPA: 3. Micromax has withdrawn its 4.0 megapixel with digital zoom.5* 11 MM Display: 2. Other features include :Triband GSM/GPRS 900/1800 /1900 MHz. According to Micromax.Band (900/ 1800 MHz) Weight:110g Dimensions:113mmx 56mmx12.6 Mbps.66 billion rupees (about $106 million) initial public offering(IPO) due to volatile market conditions. Micromax also sells data cards to service providers in India. Brand ambassador Micromax has presently endorsed famous Bollywood actor Akshay Kumar as its brand ambassador.became the fastest-growing mobile brand in India for the fiscal year 2009–2010. The key feature of Micromax X600 is that you can swap between the two SIM cards or change the music track by just rotating the mobile phone because of its gravity sensors.inch full touchscreen display.HSDPA 3. Micromax Modu T Micromax Modu T has been cited as the lightest modular touchscreen at just 55 grams. MIDI and WAV format Operating System: BREW Preloaded Memory: 2 GB Resolution: 320*240 pixels Standby Time: upto 8 Days Stereo FM Radio Talk Time: upto 3 Hours Video Player Video Recorder (using the camera extension jacket) Video Streaming WAP Browser Weight: 55 Grams Micromax X600 The new Micromax X600 Gravity is a Dual SIM GSM mobile phone with 3.2″ QVGA LCD Touch Screen EMail: POP3.2.57 million units in the quarter ended March 31. 2010. WCDMA UMTS 900/2100 Battery 500 mAh Liion Bluetooth Dimensions: 75*46.48% from 1. AMR. On July 28 2011.
video recording.2mm x 14.1 . Micromax A55 Android Phone Fetaures and Specs: Network: OS: Android OS v2.1cms ) Motion Sensor Gravity Sensor enabled Camera:2. USB.2 MP camera Auto Focus Android 2. 2MP camera. WAP data Battery: Standard A60 The Micromax Andro A60 was the first Android mobile phone from Micromax . Bluetooth and powered by a standard battery.2. music player. Android v2.QVGA Screen (320*240 Pixels. Social Networking Bluetooth. Micromax Andro A60 specification: 2. studded swarovski elements. of the Android OS .0mm 150MB internal memory Support micro SD upto 32 GB 1280 mAh Li-ion Battery . FM Radio.0 megapixel Music Facebook Opera Mini browser Multi-Messenger Nimbuzz Stereo FM Radio Video Player SMS /MMS Email Bluetooth with A2DP EDGE/GPRS/WAP/ MMS Expandable Memory MicroSD (upto 4GB) Battery Type:Li-ion (1000mAh) Talk Time:Up to 5 hours* Standby Time:Up to 8 days* A55 BLING The Micromax A55 sports a full touchscreen display.8-inch resistive full touch screen 3.inch touchscreen display mobile phone running the older version .8. Social Networking.8mm x 59.2 Froyo Processor: 600MHz Display: 3.inch touchscreen (expected) Swarovski Elements Studded 2MP camera Video Player/Recorder Music Player FM Radio 3.1 Eclair OS 600MHz microprocessor WiFi GPS Bluetooth FM radio Weight 105gms Measures 106.5mm jack Android Market Apps. Android Market Apps. It is a full 2. 8.
5 mm. autofocus rear camera without flash and a front camera supporting yahoo messenger videocalls.This phone is powered by 1GHZ NVIDIA Tegra 2 Dual Core processor.2Mbps.and a 320×480 HVGA screen with 256000 colours.2 Froyo operating system.Talk time up to 4 h.8 inch Capacitive Touchscreen phone running the latest Android v2.Micromax announced the launch another Touchscreen Android mobile phone Micromax A85. 8000. It runs the Android OS v2.Proximity sensor for auto turn-off. Li-Ion 1450 mAh Stand-by upto 168 h.600Mhz processor.Standard battery.To enable Video Calling services this phone comes with Basic Front VGA .Other features include A-GPS.The phone despite its high features and low price was criticised for being a google nexus one lookalike.weight 85 g.It does not support adobe flash player and Gingerbread updates have not yet been provided by the manufacturer. Accelerometer sensor for UI autorotate.It sports a 5MP 2592х1944 pixels.A70 Micromax A70 A70 is the latest android smart phone device launched by Micromax on 15th july.11 b/g.190MB internal memory.Wi-Fi 802. A85 To furthermore Expand their Android mobile phone series. the phone has been launched in Indian market around a price tag of Rs.external memory expandable upto 32GB.It is the third Android series phone by Micromax It has a large 3.display type TFT capacitive touchscreen. supporting 3G HSDPA with speeds upto 7.2 (Froyo). High speed connectivity options in this phone include 3G network support and Wireless LAN connectivity(Wi-Fi) for fast data transfer. Wi-Fi hotspot.dimensions111 x 58 x 13.
Micro USB. Blue-tooth .GPRS/EDGE Beside these features this phone support up-to 32GB of Expandable memory and comes with 8GB Internal storage . The company will launch nine mobile phones competitively priced between MVR 425 to MVR 4.5mm Standard Audio jack.8mm and weighs 60gms.500 and has entered into an exclusive partnership with Sense Wood Maldives for distribution. MMX400R Micromax MMX400R Micromax launched its new pocket 3G wireless router going by the name of MMX400R on 4th May.5mm x 51mm x 14. The dimension of its size is 95. The company will also introduce exclusive service centre.0 MP Auto Focus camera also present at Rear side of this phone for capturing images and recording videos. It works on both Mac and Windows.One 5.2Mbps and has a battery life of 4 hours with a standby time of 20 hours.Other features include FM radio with Recording. The wireless device costs Rs. It has a SIM card and MicroSD card slot and a micro USB slot. 4999 INR in the market and can connect up to 5 Wi-Fi users and 1 USB user at a time. The device also has a security access for safer browsing and is operating system independent. The nine models being launched would include feature-rich .Video Player. 2011.Music Player.camera . KEY DEVELOPMENTS FOR MICROMAX INFORMATICS LIMITED Micromax Informatics Limited Enters Maldives Telecom Market 08/6/2011 Micromax Informatics Limited announced its foray into Maldivian telecom market as part of its global expansion activities.3. This router can download at speeds up to 7.
The A70 is also equipped with a 5.6 mbps. The A70 has an internal memory of 160 MB and is expandable upto 32 GB. This ―dual-SIM‖ feature is today present in 20 to 30 percent of all mobile handsets sold in India.2'' TFT HVGA capacitive touch screen. music-touch phones and Android-based smartphones. while the other. One of these he keeps constant as his ―incoming number‖ to receive calls. The key lies inside his mobile phone — a full-keyboard (QWERTY) model called the ―Q3‖ that supports two active GSM SIM cards at the same time. It runs on Android 2. Mosho. 65K color display and a resolution of 320x480 pixels. designed especially for music lovers.Mobile radio. utility phones. The device also comes with some preloaded applications like Moneycontrol Markets. SRS Wow HD. even if on the go. M2. The phone is also compatible with multiple audio/video formats and with the help of Officesuite Viewer ensures that work never suffers. Opera Mini. The A70 comes with a 3. Ebuddy. a 43-year-old employee with a switchgear manufacturer from Bhopal. There’s also Micromax app store (M! – apps) for all other requirements. Micromax Informatics Limited Launches M2 07/28/2011 Micromax Informatics Limited launched the much-awaited mobile phone model. mobile number portability still remains a paper concept. QWERTY chat-phones. he changes at will depending on which operator offers him the best tariffs. 2011. Yet for over nine months. Saurabh Raina. The A70 is a 3G enabled device which supports download speeds upto 7. Micromax Informatics Limited Launches A70 07/20/2011 Micromax Informatics Limited has set a new trend in the growing smartphone category with the launch of A70 on July 20. Yet market leader Nokia does not have a single dual-SIM handset in its vast repertoire of phone models for India. the latest android device offering from Micromax with a capacitive touch screen and a dual camera for a better user experience. And the company that made . MiRoamer. Mundu Live TV. M2 is a music-pod with mobile phone capabilities with Touch-Jog Wheel. The phone also boasts a gravity sensor and a proximity sensor making web browsing experience even better. Facebook and Whatsapp etc. "Dome" headsets.2 mbps and upload speed upto 3. SRS Music management software. which helps to achieve desired tasks much faster.mobile phones with dual SIM. our years after it was first recommended. Saavn.0 MP primary camera and a VGA secondary camera.2 (Froyo) and is powered by a 600 MHz processor. is choosing the best monthly plans on offer across six different GSM operators while he can be reached on the same number he has had for over seven years. estimate experts.
One. Two. HP and Sony. 2. and the ability to swing their supply chain. 3. a ―class topper‖.‖ The guys at Micromax have two aces up their sleeve — a keen eye for what the customer needs.150.‖ says Vikas Jain.‖ says Sharma. The Q3 itself. after nine years of selling computers. Micromax is now India’s third-largest GSM mobile phone vendor with a market share of 6 percent after Nokia (62 percent) and Samsung (8 percent). keeps a handle on the company’s finances. one of the four friends who together started and grew Micromax to its present position. Catering to a Need By increasing the size of the battery to 1800 mAh. even though there were over 50 companies selling mobile phones in India. The company’s first phone. And by its own estimates it is now selling nearly Rs. it was founded in 1991 by Rajesh Agarwal as a distributor of computer hardware for brands like Dell. though fancy looking. the eldest of the four. software courses and ―fixed wireless‖ public phones (PCOs). The quieter Arora. with Nokia alone dominating over 60 percent of the . And the tall and fashionable Sharma is the risk taker with the big ideas. ―We are not the poor cousins of Nokia. to enter the crowded mobile phone market.700. is the company’s chief technology officer.1. was born from the realisation that many Indian villages and towns didn’t get enough electricity to even recharge a phone daily. And at the rather affordable price of Rs. In 1999 three of his friends — Sumeet Arora. It was Sharma who convinced the others.500 crore worth of phones annually. Micromax was able to tout a standby time of 30 days for the X1i. they will buy it. ―Instead we will force Nokia to launch newer products to compete with us. ―If you give people something that helps them in their day to day lives. It sells anywhere from 700. the X1i. Rahul Sharma and Vikas Jain — joined him as equal partners in the company.Raina’s Q3 — Micromax Mobiles — offers this feature on 22 out of the 26 phone models it sells in India. Agarwal. the phone was a big success in rural India. costs only Rs.000 to one million mobile phones every month. The unexpected success of Micromax’s first mobile phone taught the four friends two key lessons. Though the company started making mobile phones only in 2008. according to research firm IDC. Jain manages Micromax’s alliances and partnerships with other companies.
‖ says Agarwal. ―We knew that competing on price along with Nokia.5* 11 MM Display: 2. Micromax Modu T Micromax Modu T has been cited as the lightest modular touchscreen at just 55 grams.2″ QVGA LCD Touch Screen EMail: POP3. categories. The phones camera is a 5. Samsung or LG would not get us anywhere. MIDI and WAV format Operating System: BREW Preloaded Memory: 2 GB Resolution: 320*240 pixels Standby Time: upto 8 Days Stereo FM Radio Talk Time: upto 3 Hours Video Player Video Recorder (using the camera extension jacket) Video Streaming WAP Browser Weight: 55 Grams .6 Mbps. But carrying two phones around in your pockets wasn’t something most people fancied. Music Player with MP3.6 Mbps. AMR. Other features include :Triband GSM/GPRS 900/1800 /1900 MHz. WCDMA UMTS 900/2100 Battery 500 mAh Liion Bluetooth Dimensions: 75*46. The friends realised that intense competition among mobile operators for subscribers would inevitably lead to multiple connections per user.0 megapixel with digital zoom. Instead we wanted to create. and own.HSDPA 3. IMAP4 Expandable Memory: upto 32 GB Form Factor: Bar HSDPA: 3. there were features.market. niches and categories that could be carved out by a new entrant.