Tourism in the Philippines A recent assessment of the tourism industry in the country led to revelation that Philippines is yet

to fulfill its considerable potential and establish itself as a premier tourist destination in Asia, taking advantage of the increasing development of the Asia Pacific region into one of the world‟s fastest growing tourist regions. To give an impetus to tourism, the Philippines government has adopted five broad policies and six strategic programs. They are:
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Focusing on agricultural modernization Leveling the playing field in terms of access to economic opportunities Strengthening the capacity of the State Sharpening the country‟s global competitiveness Using foreign policy in aid of development The related strategic programs comprise: Modernization of the rural sector Creating a world class service sector Promoting domestic competition Creating magnets for foreign investment and development aid Enhancing the assets of the poor Modernizing the political and government administrative systems.

It is the intention of the Government of the Philippines to re-position the country in the regional and long haul international tourism markets, moving it into a path of higher growth through a number of measures. These include continuing to improve accessibility to key tourist destinations, liberalizing civil aviation, facilitating investment into tourism, upgrading existing tourism products, investing in human resources development and conducting niche and mass marketing campaigns. Through these measures, it is hoped that a „tourism culture‟ will be instilled among Filipinos. As the backbone of development of any economy, the provision of infrastructure is a prerequisite towards attaining economic growth and improving the country's productive capacity. The anticipated growth of the economy is expected to exert more pressure on infrastructure support facilities. There are two major objectives for the infrastructure sector in the long-term:
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To provide adequate, convenient, fast and safe facilities and competitively priced services to meet the primary needs of the population and To provide support facilities for the productive sectors and act as catalyst of development in desired areas.

The following are the general policies and strategies to be pursued in the next three years in support of infrastructure development under the Medium-Term Philippines Development Plan. (MTPDP):

64% in the first quarter of 2010. and classification system. operation and maintenance of infrastructure facilities through but not limited to the Build-Operate-Transfer (BOT) scheme. Adopt the integrated area development approach in the planning.A. The National Tourism Policy enables the creation of “tourism enterprise zones” in strategic areas in the country. boosting industry growth to 6. Improve coordination among national government agencies. and identified poverty areas. The law aims to strengthen the tourism industry in the country. while Camarines Sur was in third place with 348. Republic Act 9593.A. and supervision of tourism enterprise zones (TEZs) in the country. water supply and sewerage) in Metro Manila and other urban centers. Davao. with a 37. the National Tourism Act (R. etc. the private sector and affected communities in the formulation and implementation of infrastructure plans and projects. Government Initiative Boosts Tourism Industry in the Philippines A legacy of the Arroyo government. which would be responsible for marketing the Philippines as a global tourist destination. the government expects at least 5 million visitors in 2010. Laguna. regulation.     Further encourage increased and broad-based private sector investments in the provision. Cebu placed second with a 3% growth rate and 435. and domestic tourism by 6.09%. toilets. an institution tasked with the designation.987 tourists. standard-setting.10% growth rate and over 437.139 tourists. and promote the Philippines as a premier tourist destination in Asia. Ensure provision of adequate funds for required capital investment and operations and maintenance (O & M) with priority on the latter. and emphasizing its other products and services. especially in depressed areas. The law also provides for the establishment of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA). This was evidenced by extensive growth in the Philippines‟ tourism industry. Under this law. programming and implementation of complementary support infrastructure for regional growth centers.170 tourists. including Cebu. The institution of R. .g. 9593) has brought Philippine tourism to greater heights. was ratified by the Senate and House of Representatives on March 4-5. or the National Tourism Policy Act of 2009. local government units (LGUs).89%. foreign arrivals increased by 7. tourism areas. Metro Manila ranked first as the most visited destination in the Philippines. the Philippine Convention and Visitor‟s Corporation (PCVC) would be reestablished as the Tourism Promotions Board (TPB). According to statistics from the Department of Tourism. 9593 has established the Philippines as a premier tourism destination in Southeast Asia. Bohol. 2009. According to tourism secretary Joseph “Ace” Durano. Give priority to appropriate sanitation infrastructure facilities (e. Some of the law‟s components include the upgrading of international competitiveness through the institution of an accreditation.

with Canada coming in at second. employment. the Philippine Tourism Agency (PTA) shall be renamed as the Tourism Infrastructure and Enterprise Zone (TIEZA).according to statistics from the Department of Tourism. Office of Product Development. which will be tasked to handle operations of the duty.908 in 2009.and tax-free . Office of Market Development. The Duty Free Philippines (DFP) shall be reorganized to become the Duty Free Philippines Corporation (DFPC). The tourist count in Bohol also increased by 4. Through the coordinated efforts of the Arroyo government and the private sector.516 passengers in 2008 to 17. over twenty cruise ships docked in the Philippines in 2009.20%. which is expected to rise by 15% in 2010. which proposes to make tourism "a primary engine of investment. and the Office of Special Concerns. more and more foreign investors are also setting up tourism businesses in the Philippines.A House bill seeking to establish a national policy on tourism and reorganize the agencies of the Department of Tourism (DOT) has been approved by two House committees. Kittelson & Carpo Consulting. Foreign arrivals in these cruise ships increased by 2. growth and national development. Under the bill. American tourists continue to dominate the Philippine tourism demographic." The bill aims to strengthen the DOT by reorganizing its various attached agencies attached to improve efficiency and effective coordination of government functions. specifically in Asia. a statement on Monday said. Through the coordinated efforts of the Arroyo government and the private sector. and China placing third. coordinating. Office of Market Planning. Office of Tourism Revenue Collection. the Philippines has emerged as a noteworthy competitor in the global tourism industry.094 tourists during the first quarter of 2010. with 190. which shall be the primary planning. Office of Tourism Standards. It provides that the DOT consist of the Office of the Secretary. from 17. the Tourism industry in the Philippines has reported an extensive amount of growth in the last five years. The House committees on tourism and ways and means have jointly approved House Bill 5229 or the proposed Tourism Act of 2008. According to Gregory Kittelson of Manila business consulting firm. This bodes well for the long-term growth of Philippine tourism. Tourist arrivals in Puerto Princesa likewise increased by 21%.24%. Regulations and Industry Manpower Development. programming. Regional Offices. regulate and supervise tourism enterprise zones (TEZs) as well as develop and manage tourism projects in the country. Office of Tourism Planning. Research and Information Management. while tourist volume in Boracay rose by 20%.” MANILA. Philippines . implementing and regulatory agency in the promotion of the tourism industry. “We‟re not only seeing an increase of visitors in the country. a corporate body that shall designate.

House Bill 5229. subsidies from the national government and net income from TP investments. The bill provides that the agency's P500 million capitalization shall be fully subscribed by the national government while TIEZA's budget shall come from its share of the collection of tourism development and promotions fees to be determined by the DOT. In other words. 1878. 2857. 3363 and 3803. 2815.cep-research. The Philippine Retirement Authority (PRA) shall be attached to the DOT. Express and Postal Industrywww. 50 percent of the proceeds from travel tax collections and income from projects managed by TIEZA. Antique) is a substitute measure for HBs 4. while the Intramuros Administration (IA). 1222. National Parks and Development Committee (NPDC) and the Nayong Pilipino Foundation (NPF) shall remain attached to the department. From that starting point. jointly approved by the Tourism Committee chaired by Rep. The bill also provides that 40 percent of the proceeds from the sale of PTA assets shall be used as the agency's capital. More funding shall be sourced from a reasonable share of the collection of tourism development and promotions fee to be determined by the DOT. Hospitality is the action of being hospitable. 173. and subsidies and grants from local and foreign sources that may be received by TIEZA. 952. meanwhile. The Philippine Convention and Visitors Corporation (PCVC). hospitality is perhaps most important in tourism and leisure because it provides the personal touches to a service such as a holiday and can encourage the tourist to . Exequiel Javier (Lone District.merchandising system in the country. helpful and providing a service to someone who is visiting. What Is The Relationship Between Hospitality Industry And Tourism Industry? Ads by Google  CEP-Research News & Research for the Courier. meanwhile. shall be fully subscribed by the national government while its funding shall come from internally generated income and other receipts based on the bill. The DFPC's P500 million capital. shall be changed to become Tourism Philippines (TP). 2518. Edgar Chatto (1st District. highlighting its tourism products and services. a corporate body that will be responsible for the marketing and promotion of the Philippines as a global tourism destination. Bohol) and the Ways and Means Committee chaired by Rep.

To explain this concept in more detail. and then proceed to bad-mouth the hotel to friends and family. think of a typical hotel as an example of a hospitality business. Hospitality is a term that can be judged in many different areas of the tourism industry. It's vital to present a sunny. on the radio. however. consider the type of client who will complain about every little thing. Therefore. Many hospitality industry businesses spend big dollars promoting appealing images in magazines. in reality. where appropriate. the customer is always right. and they must work fast to do damage control when a bad comment or review is posted.along with great customer service. on TV.spend more time or money at a location and subsequently to return and recommend the place to friends. positive image to the world when a company is in the hospitality game. if the person is genuinely personable and interested then it can make a huge difference. and customer service can be a challenge. maintaining a positive image is the main characteristic of the hospitality industry . a waiter in a restaurant or the proprietor of abed and breakfast. as well as in the community. is a key part of the job of someone in the tourism industry. and on the Internet. when a guest is leaving it is important to leave a good last impression since all your good work can be ruined at this stage. It should not be forgotten that hospitality extends to the departure as well. from the initial arrival and transport arrangements through to food and beverage service and accommodation provided. if the person is friendly and helpful then it can often make up for small issues which otherwise might be blown out of proportion.  Hospitality Businesses Work Hard To Maintain Their Reputations The example listed above is the reason why maintaining a reputation is the primary characteristic of running a hospitality industry business. Today. such as the temperature of their room. then. the image of a hospitality company must be monitored online. Advertising that helps a business put its best foot forward is extremely important. customers can sometimes behave horribly and make life quite miserable for hospitality staff and management. The hospitality industry is all about customer service. . Being respectful and providing for the needs of guests. While this may be done from the point of view of etiquette. Managers and PR staff must know what people are saying about their businesses. Whether working as a receptionist at a big hotel. creating terrible word-of-mouth advertising that harms the reputation of a business. In business terms.

In the hospitality business. this type of business has different characteristics than other types of businesses. and professionalism. warmth. . friendliness and service go hand in hand with efficiency. organization. Since hospitality is by nature a personal thing. People who excel in the hospitality business will represent the positive image of their company in every personal interaction with clients.

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