TABLE OF CONTENTS 1. 2. • • • • • • • Overview of Pepsi Co. Introduction Corporate History History of Pepsi Co Pepsi Co. in U.P.

Kanpur Warehouse Area Office Mission & Vision Organizational Structure

3. Company Profile • Contribution • Bottling operation • Pepsi Business • Business challenges & policy of the Company 4. 5. 6. 7. Product Profile Research Methodology Data Introduction Findings • Graphical Analysis • SWOT Analysis • Recommendation Bibliography Annexure

8. 9.

ACKNOWLEDGEMENT

In the pursuit of greater knowledge, a greater understanding of the market & the corporate world, distribution channels and the supply of Pepsi, we had to take some precious time put of the, busy schedules of our project guide & faculty, without their help, such a through study would not have been possible, Thus we have been the stepping stones to success. We would firstly like to thank Mr. Subodh Udhania & Mr. Aprove Mathur for guiding us through the whole process and for being there at times when I needed their support. They have enabled us to have a vision and the driving energy to fulfill our aims.

PREFACE

Summer training program is an integrated part of M.B.A. program the emphasis in this program is to provide practical the job exposure to real life management situation and to develop simultaneously the ability to relate the studies to the real world. This also helps to gain insight into corporate culture and in developing decision making abilities. I gained valuable experience and knowledge during the survey. The summer training report consist of my findings after tabulation of collected data and finally recommendation were put forward. Report consist of two section :1.) - Introduction 2. ) - Project Introduction part introduce the Pepsi Co. India Holding Pvt. Ltd. and Project part involves the Objective, Scope and Methodology . It also deals With findings and recommendation.

PEPSI OVERVIEW

PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than S35 billion and 168,000 employees : The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion. Some of PepsiCo’s brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo offers product choices to meet a broad variety of needs and preference — from fun-for-you items to product choices that contribute to healthier lifestyles. Pepsico mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Shareholders :

one of America’s foremost architects. activities to benefit society. we believe that as a corporate citizen. approximately 45 minutes from New York City. social. The building occupies 10 acres of a 144-acre complex that includes the Donald M.PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. The company is also listed on the Amsterdam. economic . Kendall Sculpture Gardens.creating a better tomorrow than today. and a commitment to build shareholder value by making PepsiCo a truly sustainable company. PepsiCo Headquarters : PepsiCo World Headquarters is located in Purchase. Chicago and Swiss stock exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded. New York. a world-acclaimed sculpture collection in a garden setting. This philosophy is expressed in our sustainabilitv vision which states : Pepsico responsibility is to continually improve all aspects of the world in which we operate environment. we have a responsibility to contribute to the quality of life in our communities. . The sevenbuilding headquarters complex was designed by Edward Durrell Stone. Corporate Citizenship : At PepsiCo. Our vision is put into action through programs and a focus on environmental stewardship.

Russell Page. Herman W.N-orld famous garden planner. Frito-lay north americaPepsiCo’s snack food operations had their start in 1932 when two separate events took place. PepsiCo World Headquarters is located in Purchase.The collection of works is focused on major twentieth century art. The grounds are open to the public. one of America’s foremost architects. Russell PaLle. Arnaldo Pomodoro and Claes Oldenberg. and a visitor’s booth is in operation during the spring and summer. The Frito Company . a world-acclaimed sculpture collection in a garden setting. Lay later bought the company that supplied him with product and changed its name to H. Kendall Sculpture Gardens. Henri Laurens. Alexander Calder. Mr. The gardens originally were designed by the . and features works by masters such as Auguste Rodin. The gardens originally were designed by the world famous garden planner. FRITO-LAY . Lay started a business distributing potato chips. Tennessee. and features works by masters such as Auguste Rodin. The product was Fritos brand corn chips. and have been extended by Frank§ois Goffinet. The grounds are open to the public. The collection of works is focused on major twentieth century art.W. and his firm became the Frito Company. The sevenbuilding headquarters complex was designed by Edward Durrell Stone. and have been extended by FranA§ois Goffinet. approximately 45 minutes from New York City. Henry Moore. Henri Laurens. That same year in Nashville. Alberto Giacometti. The building occupies 10 acres of a 144-acre complex that includes the Donald M. Lay Company. New York. Elmer Doolin bought the recipe for an unknown food product K” a corn chip and started an entirely new industry. Texas. and a visitor’s booth is in operation during the spring and summer. Alberto Giacometti_ Arnaldo Pomodoro and Claes Oldenberg. Henry Moore. Alexander Calder. In San Antonio.

Ruffles potato chips. Tropicana Twister and Tropicana Season Best. Tropicana juice drinks. who sell the branded products to independent distributors and retailers. Cheetos cheese flavored snacks. Gatorade. Doritos flavored tortilla chips. Lay5CTMS Stax potato crisps. Tostitos tortilla chips. . nuts and crackers. Frito-lay north americaMajor Frito-Lay products include LayaCTMS potato chips. PEPSI –COLA : Pepsi beverage business was founded 1898 by Caleb Bradham. Propel. Slice. Fritos corn chips. PBNA provides advertising. Today.and H. In 1992 Pepsi-Cola formed a partnership with Thomas J. Cracker Jack candy coated popcorn and Go Snacks. North Carolina druggist. This includes some of the world’s best-loved and mostrecognized advertising. Lipton Co. Pepsi Cola has well known brand such as Mountain Dew. to selling ready-to-drink tea brands in the United States.W. Mug. bottled water and enhanced waters. isotonic sports drinks. Grandmaa cookies. a New Bern. juices and juice drinks. Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks. Quaker Quakes corn and rice snacks. Dole. who first formulated Pepsi-Cola. Aquafina water. sun Chips multigrain snacks. Munchies snack mix. Inc. marketing. Tropicana Pure Premium. Sierra Mist. Quaker Fruit & Oatmeal bars. ready-to-drink teas and coffee drinks. PBNA manufactures and sells concentrate for some of these brands to licensed bottlers. sales and promotional support for its brands. Diet Pepsi. SoBe. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks. Rold Gold pretzels. Frito-Lay also sells a variety of branded dips. Lay Company merged in 1961 to become Frito-Lay.

products are available in nearly 200 countries. consumers could enjoy the fresh taste of pure notfrom-concentrate 100% Florida orange juice in a ready-to serve package. In addition to brands marketed in the United States. Tropicana Pure Premium. energy drinks. Today. So be became a part of Pepsi Cola in 2001. These names include Gamesa and . in the 1950s. Gatorade and Tropicana.” Gatorade is now the world’s leading sport’s drink PEPSICO INTERNATIONAL : Pepsico international Pepsi-Cola began selling its products outside the United bega and Canada in the mid-1930s. exotic teas and other beverages with herbal ingredients. In 1954 Rossi pioneered a pasteurization process for orange juice. Often PepsiCo snack food products are known by local names. dairy_ based drinks. Brands include Aquafina. Created in 1965 by researchers at the University of Florida for the school’s football team. Operations grew rapidly beginning.Pepsi products Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. including the Dole juice business. became the company flagship product. PepsiCo beverages are available in more than 200 countries and territories. SoBe manufactures and markets an innovative line of beverages including fruit blends. “The Gators. PepsiCo International brands include Mirinda. Gatorade thirst quencher sport drinks was acquired by The Quaker Oats Company in 1983 and became a part of PepsiCo with the merger in 2001. opening in the United Kingdom in 1936. For the first time. PepsiCo acquired Tropicana. Today. Gatorade is the first isotonic sports drink. Seven-Up and many local brands. in August 1998. The juice. Pepsico international PepsiCo began its international snack food operations in 1966.

Ruffles unveils new packaging to reflect its switch to 100% pure sunflower oil PepsiCo announces new Diversity & Inclusion Leadership Award inspired by Steve Reinemund Mt. nothing artificial beverage in three flavors: Sparkling Mandarin. Elma Chips in Brazil. Sparkling I Sparkling Black Raspberry and Sparkling Limon . Walkers in the United Kingdom. Near East celebrates its 45th Anniversary with a recipe contest. Flat Earth Fruit and Vegetable Crisps hit storesnationally. vitaminenhanced water beverage. Fritos Corn Chips celebrates 75th Annversary with retro packaging. Pepsi-Cola North America launches Diet Pepsi MAX. Simths in Australia. Dew and AMP Energy sponsor the Winter X Games Aquafina launches Aquafina Aliveda low calorie. Quaker Oats debuts new Quaker Life Chocolate Oat Crunch Cereal. The company markets Frito-Lay brands on a global level. • • • • • • • • • • • • • • • • 2007 Milestones : PepsiCo signs Maria Sharapova for International endorsement of Gatorade and Tropicana Tropicana launches Tropicana Healthy Heart with Omega3s. Oh Boy! Oberto brand debuts 100-calorie Jerky Bites in original beef. the first national orange juice to include omega-3s. and others. a 20-calorie drink with real Tropicana fruit juice Lay launches Share the Joya program to help the Make a Wish Foundation raise funds.Sabritas in Mexico. Tropicana launches Tropicana Fruit Squeeze. Matutano in Spain. a low-calorie. and introduces unique products for local tastes. and teriyaki turkey flavors IZZE Launches IZZE Esque.

• • • • • • • • • • • Propel unveils new K-Fit Has a Feelinga campaign and New Powder Packets for On-The-Go New Quaker Mini Delights launches offering great taste and portion control in a satisfying serving of mini snack cakes. PepsiCo Announces 25% Dividend Increase and Raises Share Repurchase Target. 2006 Milestones : Quaker Snacks Unveils Breakfast Cookies Doritos unveils new packaging. Diet Pepsi Jazz introduces new Caramel Cream flavor. Tropicana unveils New Organic Line K” Tropicana Organic Organic. Pepsi launches KoeDesign Our Pepsi CandEq National Promotion. more active lifestyles Walkers is the first major food brand in the world to display a carbon footprint reduction logo on its packs. Green Building Council. Grandmaa Cookies offering limited-edition flavors for spring: Iced Lemon and Sugar flavors. Indra Nooyi receives the Outstanding American by Choice Award.S. SoBe Beverages launches SoBe Essential Energy. PCNA and Frito-Lay launch Shrek the Third National Summer Promotion. Nooyi Assumes Chairman Title. QTG facility earns an Energy and Environmental Design (LEED) Gold a certification from the U. including an updated logo PepsiCo Launches Pepsi Limon in Peru PepsiCo Completes Acquisition of Stacy’s Pita Chip Company • • • • • • • • • . PepsiCo Makes Largest Corporate Purchase of Renewable Energy Certificates. PepsiCo launches Smart Spot Dance! Initiative with celebrities Mario Lopez and LaChanze to help African American and Hispanic families lead healthier. EPA Names PepsiCo 2007 ENERGY STAR(R) Partner of the Year.

• • • • • • • • • • • • • Tropicana Now Offering OJ with Benecol PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-Branded Menu Item PepsiCo Foodservice Pours Two New Account Wins: Famous Dave’s of America and Roundtable Pizza Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi Campaign North American Coffee Partnership Launches New Starbucks Beverages. PepsiCo India re-launches Mirinda. new snack brings flavor of four wholesome grains to one of America’s favorite tortilla chips Sam’s Club teams with Aquafma to “Return the Warmth” to local communities through a national large-scale recycling program.000 grant from Sam’s Club in addition to an assortment of fleece jackets made from recycled plastic bottle material Lay’s Introduces Hot ‘n Spicy KC Masterpiece BBQ Potato Chips . marking the largest single-day sampling effort in company history Frito-Lay announces the launch of a new line of snack chips called Lay’s Sensations and Tostitos Sensations Frito-Lay launches Tostitos Multigrain. Starbucks Iced Coffee Light as well as Strawberriesand Creme Frappuccino and Starbucks DoubjeShot Light. campaign in its history with “Undercover Chester. SoBe Launches New SoBe Life Water Cheetos kicks off the biggest marketing. The 50 communities to collect the most Aquafina bottles and deposit them at designated collection locations receive a $1. Starbucks Iced Coffee. Pepsi distributes more than three million free cans of newly reformulated Diet Mountain Dew.” an integrated communications platform that asks consumers to help Chester Cheetah recover the stolen recipe for Cheetos In selected cities cross the United States.

Diet Pepsi launches Jazz. giving PepsiCo exclusive beverage. PepsiCo. the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA ) sign an exclusive multi-year beverage and snack deal PepsiCo.. Middle and High School Students Frito-Lay cuts saturated fat in Lay’s. Ruffles by more than 50% with move to Nu Sun Sunflower Oil. exclusive food and beverage partner of the highly anticipated Superman Returns film Starbucks and PepsiCo sign a distribution agreement for Ethos Water. Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash. With this deal. Tropicana debuts Tropicana Pure a new line of 100% premium juices. PepsiCo announces that it will be the official. bottled water and snack categories. a rich. creamy drinkable treat in three classic flavors Cherry Garcia. PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI). PepsiCo Mexico celebrates the official launch of the Vive Saludable program illustrating their commitment to promote healthy lifestyles for consumers and employees. • • • • • • • • • • • • . Gatorade becomes the official sports drink of NHL. Adopts New School Policy to Promote Healthier Lifestyles for Elementary. Chunky Monkey and Chocolate Fudge Brownie.• • Grammy award winning artist Mariah Carey writes and records original ringtones for the Pepsi Cool Tones & Motorola Phones promotion Rice-A-Roni introduces a new line of whole-grain side dishes Pepsi Joins Bipartisan Alliance. National Hockey League and National Hockey League Players Association sign multi-year deal. a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream. PepsiCo introduces Ben & Jerry Milkshakes.

2005 Milestones : .• • • • • • • • • • • • • • • • Quaker Oats debuts its new Quaker Oatmeal Crunch. 2006 Frito-Lay debuts action cups Frito-Lay kicks of its nationwide rollout of LaydCTMs with 100% Pure Sunflower Oil Pepsi acquires IZZE beverage company Arby dETM s names Pepsi-Cola as its Food and Beverage Supplier Award winner Golden Corral restaurants and Pepsi announce a multiyear agreement making Pepsi the chamdETNISpreferred beverage supplier in all locations Grandmas Cookies releases 2 limited-edition dE-fall favorite flavored Spiced Molasses and Fall Fudge Chip Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling our foods in schools. purchase PepsiCo announces it will acquire New Zealand snack company Bluebird Food. PBSG Parkwood and Frito-Lay headquarters associates raise more than $1. With lower calorie and lower fat benefits Pepsi signs 5-year sponsorship renewal with Major League Baseball Properties making Pepssco Official Soft Drink of Major League Baseball. Indra Nooyi named Chief Executive Officer of PepsiCo as of October 1.8 million dollars in the American Heart Association Walk PepsiCo announced intent to acquire Naked Juice Company Federal Trade Commission clears PepsiCo for Naked Juice Co. warm oatmeal with the crunchy texture of cold cereal. Frito-Lay launches new Baked!Tostitos Scoops! Tortilla chips.

Reformulated Ready-to-Drink Teas Hit Store Shelves Pepsi-Cola North America adds to its portfolio of Dole 100% juices K” Ruby Red Grapefruit K” as well as a new line of 50% juice beverages called Dole Lights. packaging and advertising PepsiCo Celebrates 40th Anniversary PepsiCo International announced the appointment of Pioneer Foods. Gatorade introduces Gatorade Endurance Formula Pepsi-Cola North America announced it will add SplendaA*) brand sweetener to a newly reformulated Pepsi ONE.• • • • • • • • Frito-Lay introduces Doritos Black Pepper Jack Diet Sierra Mist becomes Sierra Mist Free SoBe Launches Sugar-Free No Fear. PepsiCo launches “Smart Spot” symbol in Canada Tropicana Teams With Weight Watchers to Offer Tropicana Light n Healthy as Part of ‘Points’ Program Pepsi Lime and Diet Pepsi Lime Launch Tropicana Twister Soda Launched in April The Fuddruckers restaurant chain signed a 7-year.6 million gallon agreement with Pepsi-Cola North America to serve Pepsi products Pepsi-Lipton Tea Partnership Announces New Lipton Original Iced Tea and New Lipton Iced Tea. as its franchisee in the Republic of South Africa. creating a full-flavor cola taste with only one calorie Frito-Lay Brings Wasabi Funyuns to Continental United States Quaker snack bars re-launched with new branding. a leading South African food and beverage company. a new line of premium fruit juices in Spain PepsiCo launches Quaker Milk Chillers Gatorade Partners with NFL to Educate High School Football Coaches on Proper Hydration During Practice • • • • • • • • • • • . 5. Tropicana has launched ‘Tropicana Sensations’.

K.First CalciumEnriched Fitness Water Frito-Lay Launches Quaker Oats in India Walkers to Launch New Beef Jerky Product in the U. Cindy Crawford and KaBOOM Build First Smart Spot Playground in Washington.C Pepsi Latte Launches in Thailand Tropicana FruitWise Campaign Launches 2004 Milestones : Frito-Lay aCTM s 24-count Multi-Sack variety pack won the Institute of Packaging Professional’s (IoPP) Integrity Award. one of the industry aCTMS top awards.• • • • • • • • • • • • • • • • • • Pepsi-Cola North America Launches Mountain Dew Pitch Wack II Quaker Introduces Weight Control Instant Oatmeal Diet Pepsi Presents the NFL Rookie Challenge Winner Receives Superbowl Tickets for Life Tropicana Launches All Fruit Smoothies Pepsi is chosen as the exclusive beverage provider for Soup Kitchen International. at this yeardETMs AmeriStar Packaging Awards Frito-Lay Introduces Doritos Black Pepper Jack Diet Sierra Mist Becomes Sierra Mist Free Pepsi Bottling Group (PBG) Pepsico biggest bottler bought Phil Gaudreault et Fils Ltee. Swiss Chalet and Milestone’s Restaurants PepsiCo “Twistos” Croutons Launched in Russia Gatorade Launches Propel Calcium . SoBe Launches Sugar-Free No Fear PepsiCo Launches ‘Smart Spot” Symbol in Canada • • • • • . D. and The Original SoupMan PepsiCo Donates $2 Million to Pakistan Earthquake Victims PepsiCo Launches New Samba Drink in Australia Pepsi-Cola North America Launches MDX Energy Soda Pepsi Partners with Harvey’s. a Quebec-based Pepsi bottler. Inc. under its Nobby’s brand PepsiCo Health & Wellness Launches Everyday Smart Moves Magazine PepsiCo.

Pepsi stuff Campaign kicks-off in Canada Frito-Lay finds winner of Would You Name Your Baby HortondC11 search celebrating the birthday of its Ruffles brand. the business that will unite all international snack. Pepsi announces plans to launch Mt.000 college tuition fund from Frito-Lay. The child will receive $50. Gatorade introduces Gatorade Endurance Hydration Formula a specialized sports drink to meet the needs of endurance athletes.S. Open Snowboarding Championships. carbohydrates and calories than regular cola. Dew LiveWire. 2003 Milestones : Pepsi-Cola launches Sierra Mist nationally. beverage and food units in an . making Pepsi the official soft drink. Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker Chewy Trail Mix Gatorade unveils In-Car Hydration System for NASCAR Drivers. SoBe sponsors U. Frito-Lay announces new line of snacks made with organic ingredients called Natural Snacks. the first full-flavored cola with 50% less sugar. Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association. Pepsi announces four-year sponsorship agreement with the UK Football Association. this summer. PepsiCo launches “Get Active/Stay Active” program. PepsiCo creates PepsiCo International. Frito-Lay introduces Quaker Chewy Cookies & Milk granola bars and Quaker Fruit & Oatmeal cereal bars Frito-Lay Canada eliminates trans fats from chips and launches a line of All Natural and Organic products Pepsi-Cola to launch Pepsi Edge.• • • • • • • • • • • • • • • • • Frito-Lay launches Doritos Edge and Tostitos Edge line extensions with 60% fewer carbohydrates. an orange drink.

Mexican-American singer and actress. Tropicana Pure Premium announces sponsorship of Disney’s award-winning show The Lion King TropicariaAg Pure PremiumAS introduces 14-oz. Quaker rolls out new Oatmeal Breakfast Squares. canisters that truly go anywhere Gatorade introduces new Gatorade ICE in three flavorsOrange. Green. It was created in 1960s to help performance of Florida Gators football team and now is the leading sport drink.• • • • • • effort to drive faster growth and improved profitability around the world. Pepsi unveils a new tagline: “Pepsi. Ponce. hot breakfast cereal. Inc. Diet Pepsi has a new look “Mr. • • • • • • • • • • . Lime and Strawberry.” a green-tinted carbonated soft drink with caffeine and ginseng.” It is the brand’s first major campaign shift since 1999 and highlights how Pepsi goes with everything from food to fun. a joint venture between Starbucks. It’s the Cola. of the nation’s number-one-choice for a nutritious. singleserve resealable ‘bottle you can take with you for the on-thegoconsumers. 2002 Milestones : Frito-Lay introduces Go Snacks. and Velasquez. Tropicana introduces Tropicana 100% Juice Blends. Coffee Company and PepsiCo. introduces Starbucks DoubleShot Quaker Oatmeal this year celebrates the 125th anniversan. Gatorade turns 35. Pepsico Cola trademark turns 100 years old. Pepsi Vanilla is launched in the United States. PepsiCo releases a Spanish-language “Power of One” television commercial starring Puerto Rican singer and actor. is launched under SoBe’s New Age beverage line in April The North American Coffee Partnership (NACP).

and Cheetos.. . into one new division — PepsiCo Beverages and Foods North America. Tostitos. including Pepsi-Cola. Tropicana and Gatorade. TX enter into an agreement to promote nutrition. Frito-Lay announces plans to introduce Lay’s Reduced Fat chips and Cheetos Reduced Fat snacks. Aquafina debuts new line of great-tasting enhanced waters. of Cooper Concepts Inc.com) Frito-Lay announces it is eliminating trans fats from Doritos. PepsiCo announces $5 billion share repurchase program. M. Xtremo.D. Daily C and Multi-V in 20-oz. new flavors and . (CCI). PepsiCo reorganizes to unite all North American beverage operations.TV spots designed to capture the essence of children’s needs.P.. (on pepsico. comes in three new flavors . Calcium+. Aquafina.. Essentials target active. Galaxy Nutritional Foods launches Ultra Smoothies made with Tropicana juices PepsiCo publishes Health and Wellness Philosophy.H. Brand Pepsi has a new look. a division of the renowned Cooper Aerobics Center in Dallas.ci-L _-afges. Tropical and Citrico. bottles. Starbucks unveils white vanilla and coconut crA-me Frappuccino. health-conscious adults in four lightly sweetened varieties including B-Power. Tropicana has new ad campaign for Tropicana Pure Premium Healthy Kids . fitness and wellness Dole Beverages enters chilled orange juice business as it launches packages. Quaker’s Nutrition for Women team has developed a Food Guide Pyramid for Women as well as an online nutritional assessment.Mango.• • • • • • • • • • • • • • • • New line of Gatorade brand drinks. PepsiCo and Kenneth Cooper. M.

taste and convenience. to help consumers turn healthy habits into life-long change. So alive. The board also elected liidra K. filling drink that delivers nutrition. May 2 -The Board of Directors of PepsiCo. elected Steven S Reinemund chairman of the board and chief executive officer. Pepsi-Cola’s flagship brand will have new tagline. Tropicana Pure Premium. coolers and other retail outlets throughout the United States. “The Joy of Pepsi. succeeding Roger Enrico who will become vice chairman.300 billion fresh oranges squeezed since the company began making country’s first ever mass distributed.—. 2001 Milestones : Pepsi-Cola Company launches Dole single-serve juices in rending machines. smoothies combine fruit juices and non-fat yogurt into a smooth. A natural juice-based product. Nooyi as a director and gave her the additional title of president of PepsiCo in addition to CFO • • • • • • . It is Mountain Dew’s first line extension since the introduction of Diet Mountain Dew in 1988. The program debuts in Dallas.” Tropicana Pure Premium and Quaker Oatmeal launch the Heart and Soul Mates Support Network featuring nutrition tips. and Internet ads PepsiCo introduces Marathon Kids. a program that encourages kids and their families to be more physically active.” Tropicana celebrates a company milestone . motivational messages and coaching advice. TX.• • • • Beyonce Knowles has joined the Pepsi family and will collaborate with Pepsi two new TV commercials. Tropicana introduces a new campaign with the tag line “So pure. not-from-concentrate juice in 1947 Tropicana introduces Smoothies..Dew Code Red nationwide. Pepsi-Cola launches the bold new Mount.. Inc. radio — io.

S. PepsiCo. PepsiStuff. apparel and sports is launched in joint promotion with Yahoo Pepsi-Cola launches “Sierra Mist” a caffeine-free. Pepsi-Cola teams up with Yahoo Inc. Tropicana. markets. PepsiCo acquires Tasali Foods. in a joint venture with Galaxy Foods Co.. the biggest web navigation company. The North American Coffee Partnership launched Caramelflavored bottled Frappuccino Coffee Drink . reaches agreement to acquire a majority stake in South Beach Beverage Company. Tropicana Pure Premium Low Acid orange juice makes official debut atTropicana 400 Diet Sierra Mist is Introduced 2000 Milestones : Pepsi-Cola revives its “Pepsi Challenge” advertising campaign. creating a $25 billion food and beverage company focused on the rapidly growing consumer demand for convenience. Challenge includes Pepsi One and Diet Coke as well as regular cola. will introduce an icy smoothie soy milk-and-fruit drink.com. a web site for merchandise. whose highly • • • • • • . discounts and digital music files from biggest names in movies. PepsiCo merges with The Quaker Oats Company. video games. Inc. Pepsi-Cola Company introduces a “Pepsi Twist. in a multimedia marketing campaign aimed at teens and campaign young adults.• • • • • • • • • Frito-Lay introduces Lay’s Bistro Gourmet potato chips. is launched in Italy.. Saudi Arabia’s leading snack company. the orange brand Mirinda. SLAM. music.the sixth flavor addition to its popular line of ready-to-drink coffee.” Regular and diet versions of the crisp new cola with lemon are entering retail outlets in selected U. made with juice. lemon/lime soda. On August 2. fruit puree along with soymilk and soy protein. Aquafina brand bottled water becomes the best-selling brand of single-serve bottled water in US retail channels.

and The Quaker Oats Company reached an agreement to merge. Lipton introduces Iced Tea Green Tea with Honey and Diet Peach.• • • • innovative SoBe brand has made it one of industry’s most successful companies PepsiCo. The $2. The new company. Spearheaded by Tropicana Asia Pacific.pepsico. PepsiCo and Suntory Limited signed an agreement to create a joint venture linking bottling networks in North Carolina and New York.3 billion public offering is among the biggest initial public offerings in stock market history. begins trading on the New York Stock Exchange. • • • • • • • • • • 1999 Milestones : Tropicana introduces two new calcium-fortified Pure Premium juices: Pure Premium Grovestand Calcium and Pure Premium Ruby Red Grapefruit Calcium. Inc. Tropicana juices are entering the huge India market for the first time. In March.” by TV Guide.com/ diversity website. Pepsi Bottling Ventures. Frito-Lay signs agreement with Oberto Sausage to be the exclusive distributor of the natural-style jerky. orange juice will appear in the New Delhi and Bangalore markets Frito-Lay introduces a new corporate logo.http://www. the world’s largest Pepsi bottler. will be the third largest bottler in the Pepsi system. PepsiCo completes the acquisition of a majority stake in South Beach Beverage Co PepsiCo sales are $20 billion and the company has 125. .000 employees at year end PepsiColaunchesDiversity@work. Steve Reinemund named president of PepsiCo. It is listed under the symbol PBG. The Pepsi Bottling Group. Pepsi launches “The Joy of Cola” advertising campaign. Hallie Eisenberg “Joy of Cola” commercials named #6 of “Fifty Greatest TV commercials of all time.

.) In November the PepsiCo Board of Directors authorizes the company to convert a significant portion of its $7 billion company-owned bottling operations.• • • • • • • • • • • 1998 Milestones : Pepsi-Cola introduces two-liter plastic bottle with built-in “grip handle” that makes it easier to grip and pour. the biggest acquisition ever undertaken by PepsiCo. . The Pepsi Bottling Group (PBG) into public ownership. one-calorie cola is first in United States with newly FDA approved sweetener SunettAk. (Purchase completed on Aug. Its major brand is Tropicana Pure Premium Juices. Former Chairman and CEO Wayne Calloway dies on July 9th. Inc. PepsiCo acquires Tropicana Products from Seagram Company Ltd. The Frito-Lay Company purchases Smith’s Snackfood Company in Australia from United Biscuits Holdings. Enrico donates his salary to provide scholarships for children of PepsiCo employees. He joined PepsiCo in 1967 becoming its Chairman and CEO in 1986. Frito-Lay becomes the snack chip leader in South and Central America as it enters a joint venture with Empreseas Polar SA of Venezuela. Tropicana was founded in 1947 by Anthony Rossi. 26. great-tasting. PepsiCo signs groundbreaking 10-year agreement with the YMCA of the USA through which both Pepsi-Cola and Frito-Lay will develop national and local marketing programs to support the organization’s many charitable efforts.” PepsiCo Chairman and CEO Roger A. Pepsi introduces new look called the “Globe” which prominently features a 3-dimensional Globe against a blue ice backdrop. Pepsi-Cola announces breakthrough product: Pepsi One.

• • • • • Frito-Lay acquires Barcel. Cracker Jack. supermarkets.. held in Hawaii. a triangleshaped chip 1996 Milestones : Pepsi-Cola launches Pepsi World at “Pepsi Stuff’ unveiled. Frito-Lay introduces Doritos 3D’s Tortilla Chips. • • • • • • • • • • . Pepsi-Cola kicks off the celebration of its 1998 100th Anniversary with first worldwide bottlers conference. Frito-Lay announces plans to buy the 104-year-old snack. PepsiCo stocks splits two-for-one. acquires Alimentos del Valle S. Chile’s second-largest snack company. Pepsi-Cola domestic and international operations combined into Pepsi-Cola Company.S. one of Spain’s leading chilled juice and soup companies. Consumers save points for merchandise. Frito-Lay acquires an expanded state in Tasty Foods Egypt.A. Tropicana Products. Pepsi and Frito-Lay media buying is consolidated. PepsiCo products contribute more than any other packaged goods company to the sales growth in U. National roll-out of Aquafina bottled water. mass merchandisers and chain drug stores.” Pepsi-Cola North American bottling operations become a separate unit called The Pepsi-Cola Bottling Co. Inc. a candy-coated mix of popcorn and peanuts from Borden Foods Corp. 1997 Milestones : Pepsi-Cola introduces new advertising campaign with the theme “Generation Next. International and domestic snack food operations combined into one business unit called Frito-Lay Company.

Mountain Dew sponsors the Grammy Awards. Tried That. Filming of the world’s first commercial in space. linking existing and future Star Wars series with PepsiCo beverage.” Pepsi-Cola introduces Smooth Moos Smoothies. Done That. Pepsi-Cola and MTV establish a partnership to develop international programming.” The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing “There’s only one Original. Tricon Global Restaurants. Shareholders receive one share in the new restaurant company. and Lucasfilm Ltd. Inc. Inc. Theme line is “Been There. cross promotions. for every 10 shares they hold in PepsiCo. 1995 Milestones : Pepsi-Cola introduces “Nothing else is a Pepsi” theme line. PepsiCo announces plans to spin off its restaurant businesses as an independent publicly-traded company. sell its food distribution company and focus on its core beverage and snack food businesses. Roger Enrico succeeds Wayne Calloway as chief executive officer and chairman of the Board of Directors. International retail sales. Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR Space station. 1997.• • • • • • • • • • • • • • • Mountain Dew launches a massive beeper network called “The Mountain Dew Extreme Network.” PepsiCo. Inc. Pepsi-Cola is top ad scorer in Super Bowl. marketing tie-ins and special events. • . a line of low-fat dairy shakes. announce the largest promotional alliance in entertainment history. global expansion nears 20 countries. The spin-off is completed October 6. brand tortilla chips exceed $250 million. Pepsi-Cola introduces “Nothing else is a Pepsi” theme line.000 employees worldwide. PepsiCo is now a $20 billion company with approximately 140.. snack foods and restaurant brands worldwide.

a line of low-fat dairy shakes. Campaign line is “Taste the fun. • • • • • • • • .” PepsiCo will introduce Lay’s brand potato chips in 20 markets throughout the world. to launch a line of fountain juices and drinks.” Frito-Lay and K. a new clear cola. It is sold in 2001.• • • • • • • • Pepsi-Cola is top ad scorer in Super Bowl. Done That. marking the creation of a new “global brand. its first big bottling plant in Bombay. 1994 Milestones : Pepsi-Cola is first major soft drink maker to begin producing and distributing its product in Vietnam Pepsi—Cola launches its sports drink All Sport. China gets cheese-less Cheeotos. Doritos is introduced to the United Kingdom.” Pepsi-Cola introduces Smooth Moos Smoothies. marking the first time Lay’s has entered into a co-branding agreement. Masterpiece Original Brand Barbecue Sauce Original launches Lay’s Masterpiece brand Barbecue Flavor Potato Chips. Pepsi-Cola International acquires Indian company. PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. Rold Gold Fat Free Pretzels. Tried That. 7Up International launches 7UP Ice Cola. not the fat. Pepsi-Cola licenses the Citrus Hill trademark from The Procter & Gamble Co. Theme line is “Been There. Baked Lays is introduced.” The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing “There’s only one Original. Frito-Lay aggressively expands its low/no-fat snack segment. Frito-Lay tests Baked Tostitos. Ruffles Reduced Fat Potato Chips and Tostitos fat-free salsas and black bean dip brands. Mountain Dew sponsors the Grammy Awards. the first time a major snack-food brand will be produced in China for Chinese tastes.C.

PepsiCo acquires East Side Mario’s Restaurants Inc. which is sold in 1997. Pepsi-Cola International introduces Pepsi Max. Within five months of launch. Pepsi introduces “The Cube. • • • • • • • • • • • .000 employees worldwide. Frito-Lay nationally launches new baked Rold Gold Fat Free Thins Pretzels. PepsiCo acquires D’Angelo Sandwich Shops chain. Pepsi-Cola introduces Aquafina bottled water into test market. Frito-Lay introduces Baked Tostitos brand Tortilla Chips. a soft drink with unique blend of sweeteners that delivers maximum cola taste in a no-sugar product.• • • • Reba McEntire becomes first celebrity to appear nationally on a Frito-Lay package. It sells the 40 units in 1997.4 billion. that satisfies growing consumer demand for convenient large size soft drink packaging. Frito-Lay nationally launches Wavy Lay’s Original and Au Gratin flavors. Wake Forest University names its School of Business and Accountancy in honor of Wayne Calloway.S After a 27-year absence. Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. PepsiCo sales reach $30.” an innovative 24-can multipack. 1993 Milestones : Frito-Lay launches new Doritos brand Tortilla Thins. making PepsiCo the third largest employer. the first fat free reduced sodium pretzel introduced by the company. There are 470. Both PepsiCo beverages and snack food operating profits pass the $1 billion mark. Tortilla Thins breaks into the ranks of the 10 largest-selling snack chips in the U. Pepsi-Cola introduces freshness dating.

its first multigrain snack.. Frito-Lay presents network Lay’s/Ruffles advertising the first in 10 years. It is sold in 1995. the leading manufacturer and marketer of mobile merchandising equipment.” Pepsi-Cola begins distribution of Lipton’s line of ready-todrink teas nationwide.• • • • • • • • 1992 Milestones : PepsiCo purchases an equity interest in California Pizza Kitchen. Pepsi-Cola forms joint venture with Thomas J.Drink Pepsi. to develop and market tea-based drinks. Frito-Lay and General Mills agree to merge snack food businesses in Europe. Lipton Co. Pepsi-Cola introduces new “Gotta Have It” advertising theme and launches the “Gotta Have It” card. The slogan for Diet slogan Pepsi is modified to “You Got The Right One Baby. its eighth in 93 years. Inc. It is sold in 1997. Frito-Lay introduces Chee tos Paws Frito-Lay introduces Tostitos brand Restaurant-Style tortilla chips. Pepsi introduces new slogan “Be Young . Pepsi-Cola introduces a new logo. 1990 Milestones : • • • • • • • • . 1991 Milestones : PepsiCo acquires an equity interest in Wedel SA. p Frito-Lay launches Sunchips. Frito-Lay enlists George Foreman for Doritos advertising. Uh-Huh!” PepsiCo purchases an equity position in Carts of Colorado. Frito-Lay introduces reformulation of Doritos brand Nacho Cheesier flavored tortilla chips. Ray Charles teams up with the Uh-Huh Girls. Advertising features rap singer MC Hammer.Have Fun . the leading manufacturer of chocolate and confectionery in Poland Snacks now include operations in 23 countries.

PepsiCo signs the largest commercial trade agreement in history with the Soviet Union.• • • • • • • PepsiCo acquires a controlling interest in Gamesa. Worldwide retails sales of Doritos brand tortilla chips hit $1 billion. 1988 Milestones : Pepsi-Cola International enters a landmark joint venture agreement in India. Pepsi-Cola runs first paid advertisement on Soviet TV during “Pozner in America.” a joint US-Soviet production. is formed with Hostess Foods in Canada. “Chase. Hostess Frito-Lay. it is number 23. The company has more than 300.000 employees. becoming the first large corporation to award stock options to virtually all full-time employees.” a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial. PepsiCo introduces SharePower Stock Optio program for all employees.4 10. airs during the Grammy awards and becomes the most-watched commercial in advertising history. PepsiCo profits exceed $1 billion for the first time. Renewed accord with the Soviet Union extends PepsiCo trade relationships. 1989 Milestones : PepsiCo acquires Walkers Crisps and Smith Crisps. PepsiCo acquires Smartfood ready-to-eat popcorn business. two of the United Kingdom’s leading snack food companies. It is the world’s largest selling snack chips brand. Mexico’s largest cookie company. PepsiCo enters top 25 of Fortune 500 ranking with sales of $15. 1987 Milestones : • • • • • • • . a major new partnership in Canada. billion. Frito-Lay advertising for Doritos brand tortilla chips features talk celebrity Jay Leno.

becomes the first ad ever to appear in a home video cassette. “ becomes new slogan for Mountain Dew. Kendall retires. The corporation is reorganized and decentralized. Frito-Lay pioneers the use of hand-held computers for marketing. “Top Gun. PepsiCo purchases Seven-Up International. Inc.” a Diet Pepsi commercial. the third largest franchise soft drink operation outside the United States PepsiCo passes $10 billion in sales. “Dew it Country Cool. Beverage operations are combined under PepsiCo Worldwide Beverages. Shareholders approve reincorporation of PepsiCo in North Carolina. 1986 Milestones : Wayne Calloway becomes chairman of the Board of Directors and chief executive officer in May when Donald M. PepsiCo stock splits three-for-one. in 1997. KFC was founded by Colonel Harland Sanders. PepsiCo is listed on the Tokyo stock exchange. snack food operations are combined under PepsiCo Worldwide Foods.• • • “Mustang. . KFC is spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants. Colonel Sanders began franchising the company in 1952. the leader in the quick service chicken market. • • • • • • • • • • Chester Cheetah makes his prime-time television debut for Frito-Lay with a fully animated commercial for Cheeotos cheese flavored snacks. The cassette. Machine. PepsiCo purchases Kentucky Fried Chicken.” becomes the largest-selling video ever. David Bowie and Tina Turner.

Frito-Lay expands into new headquarters in Plano. with singers Lionel Richie and Tina Turner and actor Michael J. more than 137.5 billion.• • • • • • Diet Pepsi gets a new logo. The company has revenues of more than $7. • • • • • • • • • • .” when a Pepsi “space can” is successful tested aboard the space shuttle. Pepsi-Cola sponsors the first Western-produced consumer commercial in the Soviet Union. Texas. Pepsi’s successful “Entertainment Marketing” strategy is extended. Wayne Calloway becomes president of PepsiCo. among others. Pepsi-Cola products are available in nearly 150 countries and territories around the world. 1984 Milestones : PepsiCo is restructured to focus on its three core businesses: soft drinks. PepsiCo Board of Directors visits the People’s Republic of China to mark the opening of Pepsi’s second bottling plant in Chi Bottling in China. Transportation and sporting goods businesses are sold. Pepsi-Cola acquires Mug Root Beer. appearing during the Goodwill Games. Pepsi distributes products in China. Snack food operations are in 10 international markets.000 employees. Sonrics. PepsiCo’s first line of sweet snacks. snack foods and restaurants. The cola war takes “one giant sip for mankind. is added in Mexico. Diet Pepsi is reformulated with 100% NutraSweet. Frito-Lay introduces Santitas brand restaurant style tortilla chips. Fox. 1985 Milestones : PepsiCo is now the largest company in the beverage industry.

Reach for slogan a Mountain Dew. “Dew It to It. PepsiCo Fitness Center is completed. 1983 Milestones : The Bottler Hall of Fame is established to recognize the achievement and dedication of international bottlers. Frito-Lay begins nutritional labeling on a national basis ”Pepsi’s got your taste for life(“ is the new campaign. PepsiCo launches PepsiCo Food Systems (PFS).” theme is incorporated to brand Mountain Dew. Pepsi becomes “The Choice of a New Generation. are introduced.. Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising in two of the most eagerly-awaited television commercials featuring music marketing. 1982 Milestones : Pepsi Free and Diet Pepsi Free.” Herman W. with agreement production beginning in 1982. Tostitos brand crispy round tortilla chips are introduced by Frito-Lay. Lay Award of Excellence established at FritoLay to recognize world-class selling excellence. the first major brand caffeine-free colas. PepsiCo and China reach agreement to manufacture soft drinks. “Give me a Dew” succeeds the .• • • Slice and Diet Slice. 1981 Milestones : PepsiCo passes $7 billion in sales. its restaurant supply company. sloan “Reach for the Sun. the first major soft drinks with fruit juice. making PepsiCo one of the most advanced companies in the area of employee health and fitness. are introduced.” • • • • • • • • • • • • . PFS is sold to AmeriServe in 1997. Inauguration of the first Pepsi-Cola operation in China..

1978 Milestones : Taco Bell is acquired. PepsiCo now has 111. Pizza Hut was founded in 1958 by Dan and Frank Carney. Inc. N. Later becomes YUM. PepsiCo’s international snack food operations continue to grow. in 1997. Taco Bell was established in the mid 1960s by Glen Bell. Inc. It is spun off along with Taco • • • • • • • • .” Pepsi introduces twelve-pack cans. Garden designer Russell Page (1906-1985) begins to extend the gardens at PepsiCo. “Catch that Pepsi Spirit!” reflects the upbeat campaign. It is spun off along with Pizza Hut and KFC businesses as Tricon Global Restaurants. Reach for Mountain.Y. attitude of an increasingly positive America “Hello Sunshine” campaign remains basically intact.000 employees. theme line is changed to “Reach for the Sun. 1977 Milestones : PepsiCo acquires Pizza Hut.Dew.• • • • • 1980 Milestones : PepsiCo Food Service International (PFSI) is formed to focus on overseas development of restaurants. PepsiCo reaches $5 billion in sales. First presentation of the international Donald M. Frito-Lay begins nationwide roll-out of Grandma’s brand cookies. It is now larger than Frito-Lay at the time of its merger with Pepsi-Cola Pepsi’s new campaign. 1979 Milestones : Opening of PepsiCo Research and Technical Center in Valhalla. Kendall Bottler-of the-Year Award.

Pepsi-Cola becomes the first American consumer product to be produced. 1976 Milestones : The Pepsi Challenge. Tex.• • • • • Bell and KFC businesses as Tricon Global Restaurants. Around the nation. Inc.” becomes one of America’s bestloved ads.S. Pepsi-Cola becomes the single largest selling soft drink brand sold in U. consumers select Pepsi-Cola as the best tasting cola. “Hello Sunshine” becomes the slogan for Mountain Dew 1974 Milestones : PepsiCo sales pass the $2 billion mark. introduced in Dallas. Pepsi advertising picks up on the movement. 1973 Milestones : Foods International. with a distinctive lemon taste. plays it back as “Join the Pepsi people. is established to market snack foods around the world. 1975 Milestones : PepsiCo has 49.” • • • • • • • • . supermarkets. is introduced as an alternative to traditional diet colas. in 1997. later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International. becomes a national campaign. Individualism flourishes. PepsiCo stock splits three-for-one. in 1975. marketed and sold in the former Soviet Union.000 employees Pepsi Light. Advertising campaign is “Have a Pepsi day!” “Puppies. PepsiCo adopts Code of Worldwide Business Conduct. PepsiCo passes the $3 billion mark in sales. feelin’ free.” The third Mountain Dew slogan appears “Put A Little Yahoo in Your Life.

R. Pepsi advertising picks up on the movement.S. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U. is established to market snack foods around the world. switches its advertising and package graphics from hillbillies to actionoriented scenes. a position he holds until his retirement in 1984. acquired by Pepsi-Cola in 1964. 1971 Milestones : PepsiCo Chief Executive Officer Donald M.• • 1972 Milestones : Mountain Dew. Andrall E. 1973 Milestones : Foods International. switches its advertising and package graphics from hill scenes. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States. marketed and sold in the former Soviet Union. plays it back as “Join the Pepsi people. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States Don Kendall announces agreement making Pepsi-Cola the first foreign product sold in the then U. Pearson is appointed president of PepsiCo. Pepsi-Cola becomes the first American consumer product to be produced. feelin’ free.S. • • • • • • • • . Lay. Individualism flourishes. acquired by Pepsi-Cola in 1964. Lay maintains an active role in the corporation until his death December 6. 1982.” The third Mountain Dew slogan appears “Put A Little Yahoo in Your Life. later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International. 1974 Milestones : PepsiCo sales pass the $2 billion mark.S.” 1972 Milestones : Mountain Dew. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W.

Pepsi’s got a lot to give.S. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U. a top name in sports equipment. more than one new plant a year. Frito-Lay introduces Funyuns brand onion flavored snacks. modem Pepsi-Cola packaging using red. 1971 Milestones : PepsiCo Chief Executive Officer Donald M. Pearson is appointed president of PepsiCo. W. Mountain Dew changes its slogan to “Get That Barefoot Feelin’ Drinkin’ Mountain Dew. The company has 36. plastic bottles. It is divested in 1985.S. Frito-Lay begins a program of expansion.C. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W. the company opens. Lay maintains an active role in the corporation until his death December 6. Edward Durrell Stone (1902-1978). Over the next decade.Cola the first foreign product sold in the then U.000 employees. N. set on a campus of 144 acres amid an outdoor sculpture garden.” becomes the advertising theme.R. The new corporate headquarters feature a building by one of America’s foremost architects. 1969 Milestones : Bold. Lay. “You’ve got a lot to live. on average. Andrall E. Wilson Sporting Goods.Y. white and blue is using introduced.” • • • • • • • • • • • • .S. a position he holds until his retirement in 1984. joins PepsiCo. Fritos is introduced as Frito-Lay’s new advertising mascot. 1970 Milestones : PepsiCo sales pass the $1 billion mark. Pepsi introduces the industry’s first two-liter bottle. recyclable. 1982. PepsiCo moves from New York City to new world headquarters in Purchase.• Don Kendall announces agreement making Pepsi. Pepsi is the first company to respond to consumer preference with lightweight.

a New Bern. Pepsi-Cola was created in the late 1890s by Caleb Bradham. was formed by the 1961 merger of the Frito Company. President and Chief Executive Officer of Pepsi-Cola and Herman W. Chairman and Chief Executive Officer of Frito-Lay. They are destined to become the most popular snack chip in the U. W. founded by Herman W. Inc. “Come Alive! You’re in the Pepsi Generation” campaign that named and claimed a whole generation (1963-67).• 1968 Milestones : North American Van Lines (NAVL). joins PepsiCo. introduces a new theme: “Taste that beats the others cold. Kendall. 1967 Milestones : Pepsi Generation advertising. and the H. The new company reports sales of $510 million and has 19. Lay. Inc. through the merger of the two companies. founded by Elmer Doolin in 1932. N.S. Lay Company. Pepsi enters Japan and Eastern Europe. Herman Lay is chairman of the Board of Directors of the new company. Pepsi pours it on!” 1966 Milestones : Doritos brand tortilla chips are introduced. NAVL remains a strodng contributor to PepsiCo until it is divested in 1984.Lay.000 employees.C. Frito-Lay. 1965 Milestones : PepsiCo. • • • • Pepsi in India . pharmacist. also in 1932. a premier transportation company. is founded by Donald M. Kendall is president and chief executive officer. Donald M.

some argue that Coke and Pepsi have “been major targets in part because they are wellknown foreign companies that draw plenty of attention. On Decernee—7.By most accounts. Coke and PepsiCo opposed the move. including multinational giants PepsiCo and Coca-Cola. contained toxins including lindane. with Pepsi arriving on the market shortly afterwards. malathion and chlorpyrifos —pesticides that can contribute to cancer. 2004. Thumbs Up. Tested products included Coke. DDT. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed. said aerated waters produced by soft drinks manufacturers in India. But an Indian parliamentary committee. Coca Cola’s 30 times. Mirinda. in 1970. India’s Supreme Court ruled that both Pepsi and competitor Cocola must label all cans and bottles of the respective soft . not for other drinks. this was the European standard for water. Seven Up. arguing that lab tests aren’t reliable enough to detect minute traces of pesticides in complex drinks. These controversies are a reminder of “India’s sometimes acrimonious relationship with huge multinational companies. No law bans the presence of pesticides in drinks in India.” Indeed. a nongovernmental organization in New Dehli. CSE said it had tested the same products in the US and found no such residues. Pepsi bought out its partners and ended the joint venture in 1994. the Centre for Science and Environment (CSE). the ban was lifted. in 2004. Othersclaim that firstly Pepsi was banned from import in India. for having refused to release the list of its ingredients and in 1993. Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIL) and Voltas India Limited. Limca. However.Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. CSE found that the Indian-produced Pepsi’s soft drink products had 36 times the level of pesticide residues Permitted under European Union regulations. Pepsi. Fanta. backed up CSE’s findings and a government-appointed committee is now trying to develop the world’s first pesticide standards for soft drinks. a breakdown of the immune system and cause birth defects.” In 2003. Sprite.

These domestic producers have little incentive to expand their plants or develop the country’s potentially enormous market . 150 million of whom comprise the middle class. Some analysts reason that the Indian market may be more lucrative than the Chinese market. Pepsi has also been alleged to practice “water piracy” due to its role in exploitation of ground water resources resulting in scarcity of drinking water for the natives of Pudussery panchayat in the Palakkad distict in Kerala. with disposable income to spend on cars. To obtain the license for India. VCRs. Pepsi had to export $5 of locallymade products for every $1 of materials it imported. India. became a protected market. 43). India has 850 million potential customers. and computers. As of 2005. In the end. Coke and Pepsi together hold 95% market share of soft-drink sales in India. Coca-Cola controlled the Indian market until 1977. India. Local residents have been pressuring the government to close down the Pepsi unit in the village. all parts involved seem to come out ahead: Pepsi gains access to a potentially enoalTys market.Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling. now left without both Coca-Cola and Pepsi.drinks with a can’§itrner warning after tests showed unacceptable levels of residual pesticides. Pepsi has also had to take on Indian partners. Coca-Cola balked and withdrew from the country. and the Indian consumer benefits from the competition fibm abroad and will pay lower . T o punish Coca-Cola’s principal bottler. and it had to agree to help the Indian government to initiate a second agricultural revolution. In the meantime. when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. India’s two largest soft-drink producers have gotten rich and lazy while controlling 80% of the Indian market. the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary (Chakravarty. Indian bottlers will get to serve a market that is expanding rapidly Pecauise of competition. a Congress Party stalwart and longtime Gandhi supporter. The Indian middle class is growing at 10% per year.

All the new investments by the PepsiCo International have been channelised through this new venture. From Joint Venture to Fully-Owned Subsidiary Pepsi is no longer a joint venture company with its Indian partners. action against Pepsi for not following its commitments. a popular softdrink brand in western India to consolidate its market share.375 crore in 1996. Pepsi made a offer to both Voltas and PAIC to buy their equity at ‘attractive’ terms. it has allowed Pepsi to increase its turnover of beverages component to beyond 25 percent. a wholly owned subsidiary of PepsiCo International. yet it has been successful in achieving significant market share and brand royalty in India. Taking full advantage of liberalised policies. local soft drink manufacturers increased the size of their bottles by 25% without raising costs. bottling and exports activities as Pepsi Foods Ltd. Even before the first bottle of Pepsi hit the shelves. Although the financial performance of both these companies in India has not been creditable so far. (The Financial Express. Voltas sold all its shares to Pepsi while PAIC. It has also shrewdly consolidated its position through aggressive marketing and advertising in India. it has taken full control of Pepsi Foods. For instance. Instead of taking strict. with total accumulated losses close to Rs. According to surveys conducted by many market research agencies. the Indian government has given more concessions to it in the postliberalisation period. and Pepsi is also no longer restricted by its commitment to export 50 percent of its turnover. 1997). Pepsi now holds over 40 .Ltd. Surprisingly. The company in recent years has not only bought over bottlers in different parts of India but also bought Dukes. In 1994. the new company is also engaged in beverage manufacturing. was forced to pull out and now it holds less than 1 percent of the total equity in Pepsi Foods Ltd. Recently the government also allowed PepsiCo to set up a new company in India called PepsiCo India Holdings Pvt. April 21. It now handles 28 bottling plants with a sales turnover of Rs 500 crores which is higher than Pepsi Foods’s turnover of Rs.prices. being a public enterprise.350 crore (except small surplus in 1996).

At the international level. The responsibility of implementation of commitments cannot be left to Pepsi alone.9% of India’s total geographical area and 16. Surprisingly. which has spread of two 2. PEPSI COMPANY IN UTTAR PRADESH Uttar Pradesh.percent share in Indian soft drink market. totally preoccupied with selling soft drinks in India.94. One should expect the state machinery to intervene and enforce these commitments on Pepsi. This experience of eight years clearly shows that Pepsi. at the same time it is not realized that there is a vast difference between the purchasing power of an average Indian and North American as it takes an Indian 1.44% of total population still lives in rural area of the state. has broken promises. The Central and Eastern regions are know as UPCOBO( Uttar Pradesh Company Owned Both Operations) whereas western region is known as FOBO(Franchise Owned Bottling Operation) . Marketing.416sq. (Business India.mindedly focused on brand Pepsi” admits Rishi. Km. there is a total silence on the part of state machinery. In 1995 alone. PepsiCo International has been focusing more on India where the consumption of soft drinks is expected to increase many-fold which is only three ounces per person flow as compared to 200 ounces in Europe and over 300 ounces in North America. “We have single. about 8. as geographical area i. and Pepsi. But. it takes less than 5 minutes. Central and Eastern region. well ahead of the market which expanded by 20 percent. January 15-28. 1996). Western. Pepsi company has divided North India in three regions viz. Vice-President. the company’s beverage business grew 50 percent.e.5 hours of work to be able to buy a bottle of Pepsi whereas for a North American. Another important recent shift in Pepsi’s marketing strategy has been its focus on Cola over other non-Cola brands.

Warehouse are mainly for storing finished Pepsi products from where the distribution takes place through direct and indirect routes. The rest of area is covered through indirect routes of distribution. Luck now and Kanpur .e.The company has three bottling units (COBO) in Uttar Pradesh on at Satharia (Allahabad). operates it’s direct routes ony in two cities i. Gorakhpur.P.UPCOBO has five warehouseLucknow. another at Kanpur Dehat and third at bajpur. Kanpur. Direct routes in markets area where Pepsi supplies its products through the warehouse vans . The company in U. Where indirect routes cover those market area where the company appoints it’s distribution who supply in the market. . Allahabadand Bareilly.