TABLE OF CONTENTS 1. 2. • • • • • • • Overview of Pepsi Co. Introduction Corporate History History of Pepsi Co Pepsi Co. in U.P.

Kanpur Warehouse Area Office Mission & Vision Organizational Structure

3. Company Profile • Contribution • Bottling operation • Pepsi Business • Business challenges & policy of the Company 4. 5. 6. 7. Product Profile Research Methodology Data Introduction Findings • Graphical Analysis • SWOT Analysis • Recommendation Bibliography Annexure

8. 9.

ACKNOWLEDGEMENT

In the pursuit of greater knowledge, a greater understanding of the market & the corporate world, distribution channels and the supply of Pepsi, we had to take some precious time put of the, busy schedules of our project guide & faculty, without their help, such a through study would not have been possible, Thus we have been the stepping stones to success. We would firstly like to thank Mr. Subodh Udhania & Mr. Aprove Mathur for guiding us through the whole process and for being there at times when I needed their support. They have enabled us to have a vision and the driving energy to fulfill our aims.

PREFACE

Summer training program is an integrated part of M.B.A. program the emphasis in this program is to provide practical the job exposure to real life management situation and to develop simultaneously the ability to relate the studies to the real world. This also helps to gain insight into corporate culture and in developing decision making abilities. I gained valuable experience and knowledge during the survey. The summer training report consist of my findings after tabulation of collected data and finally recommendation were put forward. Report consist of two section :1.) - Introduction 2. ) - Project Introduction part introduce the Pepsi Co. India Holding Pvt. Ltd. and Project part involves the Objective, Scope and Methodology . It also deals With findings and recommendation.

PEPSI OVERVIEW

PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than S35 billion and 168,000 employees : The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion. Some of PepsiCo’s brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo offers product choices to meet a broad variety of needs and preference — from fun-for-you items to product choices that contribute to healthier lifestyles. Pepsico mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Shareholders :

Kendall Sculpture Gardens. approximately 45 minutes from New York City. we believe that as a corporate citizen. The company is also listed on the Amsterdam.creating a better tomorrow than today. Chicago and Swiss stock exchanges. PepsiCo Headquarters : PepsiCo World Headquarters is located in Purchase. New York. we have a responsibility to contribute to the quality of life in our communities. social. a world-acclaimed sculpture collection in a garden setting. The sevenbuilding headquarters complex was designed by Edward Durrell Stone. The building occupies 10 acres of a 144-acre complex that includes the Donald M. . one of America’s foremost architects. Corporate Citizenship : At PepsiCo. economic . and a commitment to build shareholder value by making PepsiCo a truly sustainable company. This philosophy is expressed in our sustainabilitv vision which states : Pepsico responsibility is to continually improve all aspects of the world in which we operate environment. Our vision is put into action through programs and a focus on environmental stewardship.PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. activities to benefit society. PepsiCo has consistently paid cash dividends since the corporation was founded.

approximately 45 minutes from New York City. Lay started a business distributing potato chips. Tennessee. Frito-lay north americaPepsiCo’s snack food operations had their start in 1932 when two separate events took place.N-orld famous garden planner. In San Antonio. and have been extended by FranA§ois Goffinet. Arnaldo Pomodoro and Claes Oldenberg. The product was Fritos brand corn chips. and have been extended by Frank§ois Goffinet. New York. Henry Moore. and features works by masters such as Auguste Rodin. PepsiCo World Headquarters is located in Purchase. The gardens originally were designed by the . Alexander Calder. The collection of works is focused on major twentieth century art. The grounds are open to the public. Henri Laurens. and a visitor’s booth is in operation during the spring and summer. one of America’s foremost architects. The gardens originally were designed by the world famous garden planner. Elmer Doolin bought the recipe for an unknown food product K” a corn chip and started an entirely new industry. Henri Laurens. The building occupies 10 acres of a 144-acre complex that includes the Donald M. Russell PaLle. FRITO-LAY . Henry Moore. Herman W. Alberto Giacometti_ Arnaldo Pomodoro and Claes Oldenberg. Lay later bought the company that supplied him with product and changed its name to H. That same year in Nashville. The grounds are open to the public. and a visitor’s booth is in operation during the spring and summer. Kendall Sculpture Gardens. The Frito Company . Russell Page. Texas. and his firm became the Frito Company. Mr. Alexander Calder. Lay Company. The sevenbuilding headquarters complex was designed by Edward Durrell Stone. a world-acclaimed sculpture collection in a garden setting. Alberto Giacometti. and features works by masters such as Auguste Rodin.W.The collection of works is focused on major twentieth century art.

ready-to-drink teas and coffee drinks. to selling ready-to-drink tea brands in the United States. bottled water and enhanced waters. Quaker Fruit & Oatmeal bars. Propel. Doritos flavored tortilla chips. Ruffles potato chips. a New Bern. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks. Lay5CTMS Stax potato crisps. juices and juice drinks. SoBe. Lipton Co. Grandmaa cookies. PBNA manufactures and sells concentrate for some of these brands to licensed bottlers. marketing. This includes some of the world’s best-loved and mostrecognized advertising. Mug. Munchies snack mix. Tropicana Twister and Tropicana Season Best. Today. Quaker Quakes corn and rice snacks. nuts and crackers. Dole. Slice. Pepsi Cola has well known brand such as Mountain Dew. Tostitos tortilla chips. Sierra Mist.W. sun Chips multigrain snacks. Diet Pepsi. sales and promotional support for its brands. . PEPSI –COLA : Pepsi beverage business was founded 1898 by Caleb Bradham. who sell the branded products to independent distributors and retailers. isotonic sports drinks. PBNA provides advertising. Lay Company merged in 1961 to become Frito-Lay. Tropicana juice drinks. Frito-lay north americaMajor Frito-Lay products include LayaCTMS potato chips. Cheetos cheese flavored snacks. Aquafina water.and H. Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks. Tropicana Pure Premium. Gatorade. Inc. who first formulated Pepsi-Cola. Fritos corn chips. In 1992 Pepsi-Cola formed a partnership with Thomas J. Rold Gold pretzels. Frito-Lay also sells a variety of branded dips. North Carolina druggist. Cracker Jack candy coated popcorn and Go Snacks.

Today. PepsiCo International brands include Mirinda. So be became a part of Pepsi Cola in 2001. exotic teas and other beverages with herbal ingredients. energy drinks. in the 1950s. Often PepsiCo snack food products are known by local names. The juice. Created in 1965 by researchers at the University of Florida for the school’s football team.” Gatorade is now the world’s leading sport’s drink PEPSICO INTERNATIONAL : Pepsico international Pepsi-Cola began selling its products outside the United bega and Canada in the mid-1930s. Tropicana Pure Premium. Gatorade is the first isotonic sports drink. Brands include Aquafina. Gatorade and Tropicana. opening in the United Kingdom in 1936. consumers could enjoy the fresh taste of pure notfrom-concentrate 100% Florida orange juice in a ready-to serve package. Pepsico international PepsiCo began its international snack food operations in 1966. These names include Gamesa and . products are available in nearly 200 countries.Pepsi products Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. in August 1998. including the Dole juice business. In 1954 Rossi pioneered a pasteurization process for orange juice. “The Gators. Today. SoBe manufactures and markets an innovative line of beverages including fruit blends. dairy_ based drinks. In addition to brands marketed in the United States. became the company flagship product. Operations grew rapidly beginning. Gatorade thirst quencher sport drinks was acquired by The Quaker Oats Company in 1983 and became a part of PepsiCo with the merger in 2001. For the first time. PepsiCo beverages are available in more than 200 countries and territories. Seven-Up and many local brands. PepsiCo acquired Tropicana.

Tropicana launches Tropicana Fruit Squeeze.Sabritas in Mexico. the first national orange juice to include omega-3s. a 20-calorie drink with real Tropicana fruit juice Lay launches Share the Joya program to help the Make a Wish Foundation raise funds. Pepsi-Cola North America launches Diet Pepsi MAX. Near East celebrates its 45th Anniversary with a recipe contest. and teriyaki turkey flavors IZZE Launches IZZE Esque. Walkers in the United Kingdom. vitaminenhanced water beverage. and others. nothing artificial beverage in three flavors: Sparkling Mandarin. a low-calorie. Elma Chips in Brazil. and introduces unique products for local tastes. Dew and AMP Energy sponsor the Winter X Games Aquafina launches Aquafina Aliveda low calorie. Quaker Oats debuts new Quaker Life Chocolate Oat Crunch Cereal. The company markets Frito-Lay brands on a global level. Oh Boy! Oberto brand debuts 100-calorie Jerky Bites in original beef. Sparkling I Sparkling Black Raspberry and Sparkling Limon . Ruffles unveils new packaging to reflect its switch to 100% pure sunflower oil PepsiCo announces new Diversity & Inclusion Leadership Award inspired by Steve Reinemund Mt. • • • • • • • • • • • • • • • • 2007 Milestones : PepsiCo signs Maria Sharapova for International endorsement of Gatorade and Tropicana Tropicana launches Tropicana Healthy Heart with Omega3s. Matutano in Spain. Flat Earth Fruit and Vegetable Crisps hit storesnationally. Fritos Corn Chips celebrates 75th Annversary with retro packaging. Simths in Australia.

including an updated logo PepsiCo Launches Pepsi Limon in Peru PepsiCo Completes Acquisition of Stacy’s Pita Chip Company • • • • • • • • • . Diet Pepsi Jazz introduces new Caramel Cream flavor. Green Building Council. PepsiCo launches Smart Spot Dance! Initiative with celebrities Mario Lopez and LaChanze to help African American and Hispanic families lead healthier. 2006 Milestones : Quaker Snacks Unveils Breakfast Cookies Doritos unveils new packaging. PepsiCo Announces 25% Dividend Increase and Raises Share Repurchase Target.S. Indra Nooyi receives the Outstanding American by Choice Award. SoBe Beverages launches SoBe Essential Energy.• • • • • • • • • • • Propel unveils new K-Fit Has a Feelinga campaign and New Powder Packets for On-The-Go New Quaker Mini Delights launches offering great taste and portion control in a satisfying serving of mini snack cakes. Grandmaa Cookies offering limited-edition flavors for spring: Iced Lemon and Sugar flavors. Tropicana unveils New Organic Line K” Tropicana Organic Organic. EPA Names PepsiCo 2007 ENERGY STAR(R) Partner of the Year. Nooyi Assumes Chairman Title. QTG facility earns an Energy and Environmental Design (LEED) Gold a certification from the U. Pepsi launches KoeDesign Our Pepsi CandEq National Promotion. PCNA and Frito-Lay launch Shrek the Third National Summer Promotion. more active lifestyles Walkers is the first major food brand in the world to display a carbon footprint reduction logo on its packs. PepsiCo Makes Largest Corporate Purchase of Renewable Energy Certificates.

Pepsi distributes more than three million free cans of newly reformulated Diet Mountain Dew. new snack brings flavor of four wholesome grains to one of America’s favorite tortilla chips Sam’s Club teams with Aquafma to “Return the Warmth” to local communities through a national large-scale recycling program. Starbucks Iced Coffee.• • • • • • • • • • • • • Tropicana Now Offering OJ with Benecol PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-Branded Menu Item PepsiCo Foodservice Pours Two New Account Wins: Famous Dave’s of America and Roundtable Pizza Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi Campaign North American Coffee Partnership Launches New Starbucks Beverages. campaign in its history with “Undercover Chester. SoBe Launches New SoBe Life Water Cheetos kicks off the biggest marketing. Starbucks Iced Coffee Light as well as Strawberriesand Creme Frappuccino and Starbucks DoubjeShot Light. marking the largest single-day sampling effort in company history Frito-Lay announces the launch of a new line of snack chips called Lay’s Sensations and Tostitos Sensations Frito-Lay launches Tostitos Multigrain.000 grant from Sam’s Club in addition to an assortment of fleece jackets made from recycled plastic bottle material Lay’s Introduces Hot ‘n Spicy KC Masterpiece BBQ Potato Chips . The 50 communities to collect the most Aquafina bottles and deposit them at designated collection locations receive a $1. PepsiCo India re-launches Mirinda.” an integrated communications platform that asks consumers to help Chester Cheetah recover the stolen recipe for Cheetos In selected cities cross the United States.

. PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI). Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash. Chunky Monkey and Chocolate Fudge Brownie. Adopts New School Policy to Promote Healthier Lifestyles for Elementary. Tropicana debuts Tropicana Pure a new line of 100% premium juices. bottled water and snack categories. exclusive food and beverage partner of the highly anticipated Superman Returns film Starbucks and PepsiCo sign a distribution agreement for Ethos Water.• • Grammy award winning artist Mariah Carey writes and records original ringtones for the Pepsi Cool Tones & Motorola Phones promotion Rice-A-Roni introduces a new line of whole-grain side dishes Pepsi Joins Bipartisan Alliance. creamy drinkable treat in three classic flavors Cherry Garcia. a rich. With this deal. PepsiCo announces that it will be the official. giving PepsiCo exclusive beverage. Gatorade becomes the official sports drink of NHL. PepsiCo introduces Ben & Jerry Milkshakes. PepsiCo. a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream. Ruffles by more than 50% with move to Nu Sun Sunflower Oil. PepsiCo Mexico celebrates the official launch of the Vive Saludable program illustrating their commitment to promote healthy lifestyles for consumers and employees. the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA ) sign an exclusive multi-year beverage and snack deal PepsiCo. Diet Pepsi launches Jazz. • • • • • • • • • • • • . Middle and High School Students Frito-Lay cuts saturated fat in Lay’s. National Hockey League and National Hockey League Players Association sign multi-year deal.

PBSG Parkwood and Frito-Lay headquarters associates raise more than $1. Frito-Lay launches new Baked!Tostitos Scoops! Tortilla chips. With lower calorie and lower fat benefits Pepsi signs 5-year sponsorship renewal with Major League Baseball Properties making Pepssco Official Soft Drink of Major League Baseball.8 million dollars in the American Heart Association Walk PepsiCo announced intent to acquire Naked Juice Company Federal Trade Commission clears PepsiCo for Naked Juice Co. 2006 Frito-Lay debuts action cups Frito-Lay kicks of its nationwide rollout of LaydCTMs with 100% Pure Sunflower Oil Pepsi acquires IZZE beverage company Arby dETM s names Pepsi-Cola as its Food and Beverage Supplier Award winner Golden Corral restaurants and Pepsi announce a multiyear agreement making Pepsi the chamdETNISpreferred beverage supplier in all locations Grandmas Cookies releases 2 limited-edition dE-fall favorite flavored Spiced Molasses and Fall Fudge Chip Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling our foods in schools. 2005 Milestones : . warm oatmeal with the crunchy texture of cold cereal.• • • • • • • • • • • • • • • • Quaker Oats debuts its new Quaker Oatmeal Crunch. Indra Nooyi named Chief Executive Officer of PepsiCo as of October 1. purchase PepsiCo announces it will acquire New Zealand snack company Bluebird Food.

• • • • • • • • Frito-Lay introduces Doritos Black Pepper Jack Diet Sierra Mist becomes Sierra Mist Free SoBe Launches Sugar-Free No Fear. Reformulated Ready-to-Drink Teas Hit Store Shelves Pepsi-Cola North America adds to its portfolio of Dole 100% juices K” Ruby Red Grapefruit K” as well as a new line of 50% juice beverages called Dole Lights. a leading South African food and beverage company. Tropicana has launched ‘Tropicana Sensations’.6 million gallon agreement with Pepsi-Cola North America to serve Pepsi products Pepsi-Lipton Tea Partnership Announces New Lipton Original Iced Tea and New Lipton Iced Tea. creating a full-flavor cola taste with only one calorie Frito-Lay Brings Wasabi Funyuns to Continental United States Quaker snack bars re-launched with new branding. as its franchisee in the Republic of South Africa. Gatorade introduces Gatorade Endurance Formula Pepsi-Cola North America announced it will add SplendaA*) brand sweetener to a newly reformulated Pepsi ONE. a new line of premium fruit juices in Spain PepsiCo launches Quaker Milk Chillers Gatorade Partners with NFL to Educate High School Football Coaches on Proper Hydration During Practice • • • • • • • • • • • . PepsiCo launches “Smart Spot” symbol in Canada Tropicana Teams With Weight Watchers to Offer Tropicana Light n Healthy as Part of ‘Points’ Program Pepsi Lime and Diet Pepsi Lime Launch Tropicana Twister Soda Launched in April The Fuddruckers restaurant chain signed a 7-year. 5. packaging and advertising PepsiCo Celebrates 40th Anniversary PepsiCo International announced the appointment of Pioneer Foods.

Inc. and The Original SoupMan PepsiCo Donates $2 Million to Pakistan Earthquake Victims PepsiCo Launches New Samba Drink in Australia Pepsi-Cola North America Launches MDX Energy Soda Pepsi Partners with Harvey’s. under its Nobby’s brand PepsiCo Health & Wellness Launches Everyday Smart Moves Magazine PepsiCo. SoBe Launches Sugar-Free No Fear PepsiCo Launches ‘Smart Spot” Symbol in Canada • • • • • . one of the industry aCTMS top awards. Swiss Chalet and Milestone’s Restaurants PepsiCo “Twistos” Croutons Launched in Russia Gatorade Launches Propel Calcium . Cindy Crawford and KaBOOM Build First Smart Spot Playground in Washington.K. a Quebec-based Pepsi bottler. D. at this yeardETMs AmeriStar Packaging Awards Frito-Lay Introduces Doritos Black Pepper Jack Diet Sierra Mist Becomes Sierra Mist Free Pepsi Bottling Group (PBG) Pepsico biggest bottler bought Phil Gaudreault et Fils Ltee.• • • • • • • • • • • • • • • • • • Pepsi-Cola North America Launches Mountain Dew Pitch Wack II Quaker Introduces Weight Control Instant Oatmeal Diet Pepsi Presents the NFL Rookie Challenge Winner Receives Superbowl Tickets for Life Tropicana Launches All Fruit Smoothies Pepsi is chosen as the exclusive beverage provider for Soup Kitchen International.C Pepsi Latte Launches in Thailand Tropicana FruitWise Campaign Launches 2004 Milestones : Frito-Lay aCTM s 24-count Multi-Sack variety pack won the Institute of Packaging Professional’s (IoPP) Integrity Award.First CalciumEnriched Fitness Water Frito-Lay Launches Quaker Oats in India Walkers to Launch New Beef Jerky Product in the U.

Frito-Lay announces new line of snacks made with organic ingredients called Natural Snacks. Dew LiveWire. the business that will unite all international snack. Gatorade introduces Gatorade Endurance Hydration Formula a specialized sports drink to meet the needs of endurance athletes. Pepsi announces four-year sponsorship agreement with the UK Football Association. Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association. an orange drink. carbohydrates and calories than regular cola. Pepsi stuff Campaign kicks-off in Canada Frito-Lay finds winner of Would You Name Your Baby HortondC11 search celebrating the birthday of its Ruffles brand. this summer.• • • • • • • • • • • • • • • • • Frito-Lay launches Doritos Edge and Tostitos Edge line extensions with 60% fewer carbohydrates. 2003 Milestones : Pepsi-Cola launches Sierra Mist nationally. beverage and food units in an . PepsiCo creates PepsiCo International.000 college tuition fund from Frito-Lay. Open Snowboarding Championships. making Pepsi the official soft drink. SoBe sponsors U. Frito-Lay introduces Quaker Chewy Cookies & Milk granola bars and Quaker Fruit & Oatmeal cereal bars Frito-Lay Canada eliminates trans fats from chips and launches a line of All Natural and Organic products Pepsi-Cola to launch Pepsi Edge. Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker Chewy Trail Mix Gatorade unveils In-Car Hydration System for NASCAR Drivers. Pepsi announces plans to launch Mt. PepsiCo launches “Get Active/Stay Active” program.S. the first full-flavored cola with 50% less sugar. The child will receive $50.

Green. is launched under SoBe’s New Age beverage line in April The North American Coffee Partnership (NACP). Mexican-American singer and actress. a joint venture between Starbucks. It’s the Cola. Tropicana introduces Tropicana 100% Juice Blends. hot breakfast cereal. Pepsi unveils a new tagline: “Pepsi. Tropicana Pure Premium announces sponsorship of Disney’s award-winning show The Lion King TropicariaAg Pure PremiumAS introduces 14-oz. It was created in 1960s to help performance of Florida Gators football team and now is the leading sport drink.” a green-tinted carbonated soft drink with caffeine and ginseng. Pepsi Vanilla is launched in the United States. Ponce. canisters that truly go anywhere Gatorade introduces new Gatorade ICE in three flavorsOrange. Lime and Strawberry. and Velasquez. PepsiCo releases a Spanish-language “Power of One” television commercial starring Puerto Rican singer and actor. 2002 Milestones : Frito-Lay introduces Go Snacks. Quaker rolls out new Oatmeal Breakfast Squares. Gatorade turns 35. Coffee Company and PepsiCo. Pepsico Cola trademark turns 100 years old. Diet Pepsi has a new look “Mr.” It is the brand’s first major campaign shift since 1999 and highlights how Pepsi goes with everything from food to fun.• • • • • • effort to drive faster growth and improved profitability around the world. singleserve resealable ‘bottle you can take with you for the on-thegoconsumers. Inc. of the nation’s number-one-choice for a nutritious. introduces Starbucks DoubleShot Quaker Oatmeal this year celebrates the 125th anniversan. • • • • • • • • • • .

Aquafina debuts new line of great-tasting enhanced waters. M.ci-L _-afges. TX enter into an agreement to promote nutrition.H.D. Aquafina. a division of the renowned Cooper Aerobics Center in Dallas..P.Mango. Calcium+. of Cooper Concepts Inc. Essentials target active. Tropical and Citrico. and Cheetos. Tostitos. Tropicana and Gatorade. (on pepsico.com) Frito-Lay announces it is eliminating trans fats from Doritos. Galaxy Nutritional Foods launches Ultra Smoothies made with Tropicana juices PepsiCo publishes Health and Wellness Philosophy. PepsiCo and Kenneth Cooper. bottles.. PepsiCo announces $5 billion share repurchase program. Brand Pepsi has a new look. fitness and wellness Dole Beverages enters chilled orange juice business as it launches packages. . Tropicana has new ad campaign for Tropicana Pure Premium Healthy Kids .• • • • • • • • • • • • • • • • New line of Gatorade brand drinks.TV spots designed to capture the essence of children’s needs.. new flavors and . including Pepsi-Cola. (CCI). comes in three new flavors . M. Starbucks unveils white vanilla and coconut crA-me Frappuccino. Quaker’s Nutrition for Women team has developed a Food Guide Pyramid for Women as well as an online nutritional assessment. Frito-Lay announces plans to introduce Lay’s Reduced Fat chips and Cheetos Reduced Fat snacks. into one new division — PepsiCo Beverages and Foods North America. Daily C and Multi-V in 20-oz. Xtremo. health-conscious adults in four lightly sweetened varieties including B-Power. PepsiCo reorganizes to unite all North American beverage operations.

a program that encourages kids and their families to be more physically active. Inc.• • • • Beyonce Knowles has joined the Pepsi family and will collaborate with Pepsi two new TV commercials. The board also elected liidra K. smoothies combine fruit juices and non-fat yogurt into a smooth. Tropicana Pure Premium. 2001 Milestones : Pepsi-Cola Company launches Dole single-serve juices in rending machines. Tropicana introduces a new campaign with the tag line “So pure. The program debuts in Dallas..300 billion fresh oranges squeezed since the company began making country’s first ever mass distributed. It is Mountain Dew’s first line extension since the introduction of Diet Mountain Dew in 1988.” Tropicana Pure Premium and Quaker Oatmeal launch the Heart and Soul Mates Support Network featuring nutrition tips. taste and convenience. elected Steven S Reinemund chairman of the board and chief executive officer. motivational messages and coaching advice. “The Joy of Pepsi. succeeding Roger Enrico who will become vice chairman.” Tropicana celebrates a company milestone . not-from-concentrate juice in 1947 Tropicana introduces Smoothies. A natural juice-based product. Nooyi as a director and gave her the additional title of president of PepsiCo in addition to CFO • • • • • • . to help consumers turn healthy habits into life-long change. May 2 -The Board of Directors of PepsiCo. radio — io.Dew Code Red nationwide.—. Pepsi-Cola launches the bold new Mount. and Internet ads PepsiCo introduces Marathon Kids. filling drink that delivers nutrition. Pepsi-Cola’s flagship brand will have new tagline. TX. coolers and other retail outlets throughout the United States. So alive..

Tropicana Pure Premium Low Acid orange juice makes official debut atTropicana 400 Diet Sierra Mist is Introduced 2000 Milestones : Pepsi-Cola revives its “Pepsi Challenge” advertising campaign. The North American Coffee Partnership launched Caramelflavored bottled Frappuccino Coffee Drink .S. reaches agreement to acquire a majority stake in South Beach Beverage Company. video games. in a multimedia marketing campaign aimed at teens and campaign young adults. fruit puree along with soymilk and soy protein. Inc. Tropicana.. On August 2. creating a $25 billion food and beverage company focused on the rapidly growing consumer demand for convenience. lemon/lime soda.com. is launched in Italy.• • • • • • • • • Frito-Lay introduces Lay’s Bistro Gourmet potato chips. PepsiCo. SLAM. whose highly • • • • • • . the orange brand Mirinda. Pepsi-Cola Company introduces a “Pepsi Twist. the biggest web navigation company. music. Pepsi-Cola teams up with Yahoo Inc. will introduce an icy smoothie soy milk-and-fruit drink. made with juice. discounts and digital music files from biggest names in movies.the sixth flavor addition to its popular line of ready-to-drink coffee. markets. Saudi Arabia’s leading snack company.. PepsiStuff. PepsiCo merges with The Quaker Oats Company.” Regular and diet versions of the crisp new cola with lemon are entering retail outlets in selected U. Aquafina brand bottled water becomes the best-selling brand of single-serve bottled water in US retail channels. in a joint venture with Galaxy Foods Co. apparel and sports is launched in joint promotion with Yahoo Pepsi-Cola launches “Sierra Mist” a caffeine-free. Challenge includes Pepsi One and Diet Coke as well as regular cola. a web site for merchandise. PepsiCo acquires Tasali Foods.

will be the third largest bottler in the Pepsi system.” by TV Guide. Pepsi Bottling Ventures. PepsiCo and Suntory Limited signed an agreement to create a joint venture linking bottling networks in North Carolina and New York.000 employees at year end PepsiColaunchesDiversity@work. Hallie Eisenberg “Joy of Cola” commercials named #6 of “Fifty Greatest TV commercials of all time.3 billion public offering is among the biggest initial public offerings in stock market history. begins trading on the New York Stock Exchange. The new company.pepsico. The Pepsi Bottling Group. In March. Steve Reinemund named president of PepsiCo.http://www. Pepsi launches “The Joy of Cola” advertising campaign. PepsiCo completes the acquisition of a majority stake in South Beach Beverage Co PepsiCo sales are $20 billion and the company has 125. • • • • • • • • • • 1999 Milestones : Tropicana introduces two new calcium-fortified Pure Premium juices: Pure Premium Grovestand Calcium and Pure Premium Ruby Red Grapefruit Calcium. Inc. It is listed under the symbol PBG. .com/ diversity website. The $2.• • • • innovative SoBe brand has made it one of industry’s most successful companies PepsiCo. Lipton introduces Iced Tea Green Tea with Honey and Diet Peach. Frito-Lay signs agreement with Oberto Sausage to be the exclusive distributor of the natural-style jerky. the world’s largest Pepsi bottler. Tropicana juices are entering the huge India market for the first time. and The Quaker Oats Company reached an agreement to merge. orange juice will appear in the New Delhi and Bangalore markets Frito-Lay introduces a new corporate logo. Spearheaded by Tropicana Asia Pacific.

He joined PepsiCo in 1967 becoming its Chairman and CEO in 1986. Tropicana was founded in 1947 by Anthony Rossi. . PepsiCo signs groundbreaking 10-year agreement with the YMCA of the USA through which both Pepsi-Cola and Frito-Lay will develop national and local marketing programs to support the organization’s many charitable efforts. one-calorie cola is first in United States with newly FDA approved sweetener SunettAk. Inc. the biggest acquisition ever undertaken by PepsiCo. Enrico donates his salary to provide scholarships for children of PepsiCo employees.) In November the PepsiCo Board of Directors authorizes the company to convert a significant portion of its $7 billion company-owned bottling operations. 26. Pepsi introduces new look called the “Globe” which prominently features a 3-dimensional Globe against a blue ice backdrop. Its major brand is Tropicana Pure Premium Juices. PepsiCo acquires Tropicana Products from Seagram Company Ltd. (Purchase completed on Aug.. The Pepsi Bottling Group (PBG) into public ownership.• • • • • • • • • • • 1998 Milestones : Pepsi-Cola introduces two-liter plastic bottle with built-in “grip handle” that makes it easier to grip and pour. Pepsi-Cola announces breakthrough product: Pepsi One. great-tasting.” PepsiCo Chairman and CEO Roger A. Frito-Lay becomes the snack chip leader in South and Central America as it enters a joint venture with Empreseas Polar SA of Venezuela. Former Chairman and CEO Wayne Calloway dies on July 9th. The Frito-Lay Company purchases Smith’s Snackfood Company in Australia from United Biscuits Holdings.

a candy-coated mix of popcorn and peanuts from Borden Foods Corp. Inc. a triangleshaped chip 1996 Milestones : Pepsi-Cola launches Pepsi World at “Pepsi Stuff’ unveiled.A. Pepsi and Frito-Lay media buying is consolidated. International and domestic snack food operations combined into one business unit called Frito-Lay Company. Frito-Lay announces plans to buy the 104-year-old snack.S.. Pepsi-Cola kicks off the celebration of its 1998 100th Anniversary with first worldwide bottlers conference. Cracker Jack. Frito-Lay introduces Doritos 3D’s Tortilla Chips. supermarkets. PepsiCo products contribute more than any other packaged goods company to the sales growth in U. mass merchandisers and chain drug stores. Consumers save points for merchandise. Tropicana Products. Pepsi-Cola domestic and international operations combined into Pepsi-Cola Company. PepsiCo stocks splits two-for-one. National roll-out of Aquafina bottled water. Frito-Lay acquires an expanded state in Tasty Foods Egypt. 1997 Milestones : Pepsi-Cola introduces new advertising campaign with the theme “Generation Next.” Pepsi-Cola North American bottling operations become a separate unit called The Pepsi-Cola Bottling Co.• • • • • Frito-Lay acquires Barcel. • • • • • • • • • • . one of Spain’s leading chilled juice and soup companies. Chile’s second-largest snack company. acquires Alimentos del Valle S. held in Hawaii.

Tried That. Pepsi-Cola is top ad scorer in Super Bowl. brand tortilla chips exceed $250 million. 1997.000 employees worldwide.. linking existing and future Star Wars series with PepsiCo beverage. snack foods and restaurant brands worldwide. • . Theme line is “Been There. PepsiCo is now a $20 billion company with approximately 140. Inc. sell its food distribution company and focus on its core beverage and snack food businesses. International retail sales. Roger Enrico succeeds Wayne Calloway as chief executive officer and chairman of the Board of Directors. Shareholders receive one share in the new restaurant company.” The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing “There’s only one Original.” Pepsi-Cola introduces Smooth Moos Smoothies. Filming of the world’s first commercial in space. marketing tie-ins and special events. Mountain Dew sponsors the Grammy Awards. for every 10 shares they hold in PepsiCo. Pepsi-Cola introduces “Nothing else is a Pepsi” theme line. and Lucasfilm Ltd. announce the largest promotional alliance in entertainment history.• • • • • • • • • • • • • • • Mountain Dew launches a massive beeper network called “The Mountain Dew Extreme Network. Inc.” PepsiCo. 1995 Milestones : Pepsi-Cola introduces “Nothing else is a Pepsi” theme line. PepsiCo announces plans to spin off its restaurant businesses as an independent publicly-traded company. Done That. The spin-off is completed October 6. global expansion nears 20 countries. Inc. Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR Space station. Pepsi-Cola and MTV establish a partnership to develop international programming. Tricon Global Restaurants. cross promotions. a line of low-fat dairy shakes.

Done That. Tried That. Doritos is introduced to the United Kingdom.” Pepsi-Cola introduces Smooth Moos Smoothies. 7Up International launches 7UP Ice Cola. It is sold in 2001. Rold Gold Fat Free Pretzels. Pepsi-Cola licenses the Citrus Hill trademark from The Procter & Gamble Co.• • • • • • • • Pepsi-Cola is top ad scorer in Super Bowl. not the fat. Theme line is “Been There. Campaign line is “Taste the fun. PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. the first time a major snack-food brand will be produced in China for Chinese tastes. marking the first time Lay’s has entered into a co-branding agreement. Pepsi-Cola International acquires Indian company. marking the creation of a new “global brand.” Frito-Lay and K. a new clear cola. Frito-Lay tests Baked Tostitos. to launch a line of fountain juices and drinks. Masterpiece Original Brand Barbecue Sauce Original launches Lay’s Masterpiece brand Barbecue Flavor Potato Chips. Mountain Dew sponsors the Grammy Awards.” PepsiCo will introduce Lay’s brand potato chips in 20 markets throughout the world.” The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing “There’s only one Original. its first big bottling plant in Bombay. China gets cheese-less Cheeotos. a line of low-fat dairy shakes.C. Baked Lays is introduced. • • • • • • • • . Frito-Lay aggressively expands its low/no-fat snack segment. 1994 Milestones : Pepsi-Cola is first major soft drink maker to begin producing and distributing its product in Vietnam Pepsi—Cola launches its sports drink All Sport. Ruffles Reduced Fat Potato Chips and Tostitos fat-free salsas and black bean dip brands.

S After a 27-year absence. Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. PepsiCo acquires D’Angelo Sandwich Shops chain. 1993 Milestones : Frito-Lay launches new Doritos brand Tortilla Thins. Pepsi-Cola introduces Aquafina bottled water into test market. Pepsi introduces “The Cube. Wake Forest University names its School of Business and Accountancy in honor of Wayne Calloway. Frito-Lay nationally launches Wavy Lay’s Original and Au Gratin flavors. that satisfies growing consumer demand for convenient large size soft drink packaging.• • • • Reba McEntire becomes first celebrity to appear nationally on a Frito-Lay package.000 employees worldwide. Both PepsiCo beverages and snack food operating profits pass the $1 billion mark. Frito-Lay nationally launches new baked Rold Gold Fat Free Thins Pretzels. It sells the 40 units in 1997. There are 470. the first fat free reduced sodium pretzel introduced by the company. which is sold in 1997. PepsiCo acquires East Side Mario’s Restaurants Inc. PepsiCo sales reach $30. making PepsiCo the third largest employer. a soft drink with unique blend of sweeteners that delivers maximum cola taste in a no-sugar product. Frito-Lay introduces Baked Tostitos brand Tortilla Chips.4 billion.” an innovative 24-can multipack. Pepsi-Cola International introduces Pepsi Max. Within five months of launch. Pepsi-Cola introduces freshness dating. • • • • • • • • • • • . Tortilla Thins breaks into the ranks of the 10 largest-selling snack chips in the U.

Have Fun . Frito-Lay and General Mills agree to merge snack food businesses in Europe. Pepsi-Cola forms joint venture with Thomas J. Frito-Lay introduces Chee tos Paws Frito-Lay introduces Tostitos brand Restaurant-Style tortilla chips. 1990 Milestones : • • • • • • • • . It is sold in 1997. Frito-Lay enlists George Foreman for Doritos advertising. Pepsi introduces new slogan “Be Young . 1991 Milestones : PepsiCo acquires an equity interest in Wedel SA. Frito-Lay presents network Lay’s/Ruffles advertising the first in 10 years. the leading manufacturer and marketer of mobile merchandising equipment. its eighth in 93 years.. Inc. Lipton Co. Frito-Lay introduces reformulation of Doritos brand Nacho Cheesier flavored tortilla chips. to develop and market tea-based drinks.Drink Pepsi. p Frito-Lay launches Sunchips. It is sold in 1995. Ray Charles teams up with the Uh-Huh Girls. Pepsi-Cola introduces a new logo.” Pepsi-Cola begins distribution of Lipton’s line of ready-todrink teas nationwide. Pepsi-Cola introduces new “Gotta Have It” advertising theme and launches the “Gotta Have It” card. Advertising features rap singer MC Hammer. the leading manufacturer of chocolate and confectionery in Poland Snacks now include operations in 23 countries.• • • • • • • • 1992 Milestones : PepsiCo purchases an equity interest in California Pizza Kitchen. its first multigrain snack. Uh-Huh!” PepsiCo purchases an equity position in Carts of Colorado. The slogan for Diet slogan Pepsi is modified to “You Got The Right One Baby.

” a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial. PepsiCo profits exceed $1 billion for the first time. The company has more than 300. Worldwide retails sales of Doritos brand tortilla chips hit $1 billion. is formed with Hostess Foods in Canada. Pepsi-Cola runs first paid advertisement on Soviet TV during “Pozner in America. 1988 Milestones : Pepsi-Cola International enters a landmark joint venture agreement in India. Mexico’s largest cookie company. PepsiCo acquires Smartfood ready-to-eat popcorn business. PepsiCo signs the largest commercial trade agreement in history with the Soviet Union.000 employees.• • • • • • • PepsiCo acquires a controlling interest in Gamesa. 1987 Milestones : • • • • • • • . Frito-Lay advertising for Doritos brand tortilla chips features talk celebrity Jay Leno. billion.4 10. It is the world’s largest selling snack chips brand. becoming the first large corporation to award stock options to virtually all full-time employees. “Chase. 1989 Milestones : PepsiCo acquires Walkers Crisps and Smith Crisps. PepsiCo enters top 25 of Fortune 500 ranking with sales of $15. two of the United Kingdom’s leading snack food companies. airs during the Grammy awards and becomes the most-watched commercial in advertising history.” a joint US-Soviet production. it is number 23. a major new partnership in Canada. Renewed accord with the Soviet Union extends PepsiCo trade relationships. PepsiCo introduces SharePower Stock Optio program for all employees. Hostess Frito-Lay.

.” a Diet Pepsi commercial. Frito-Lay pioneers the use of hand-held computers for marketing. Shareholders approve reincorporation of PepsiCo in North Carolina. • • • • • • • • • • Chester Cheetah makes his prime-time television debut for Frito-Lay with a fully animated commercial for Cheeotos cheese flavored snacks. David Bowie and Tina Turner. 1986 Milestones : Wayne Calloway becomes chairman of the Board of Directors and chief executive officer in May when Donald M. snack food operations are combined under PepsiCo Worldwide Foods. Beverage operations are combined under PepsiCo Worldwide Beverages.• • • “Mustang. PepsiCo stock splits three-for-one. the leader in the quick service chicken market. Colonel Sanders began franchising the company in 1952. Kendall retires. in 1997. becomes the first ad ever to appear in a home video cassette. The cassette. PepsiCo purchases Seven-Up International. “Top Gun. the third largest franchise soft drink operation outside the United States PepsiCo passes $10 billion in sales. “Dew it Country Cool. The corporation is reorganized and decentralized. Inc. PepsiCo purchases Kentucky Fried Chicken. PepsiCo is listed on the Tokyo stock exchange. “ becomes new slogan for Mountain Dew. Machine.” becomes the largest-selling video ever. KFC was founded by Colonel Harland Sanders. KFC is spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants.

Fox. The company has revenues of more than $7.5 billion.• • • • • • Diet Pepsi gets a new logo. with singers Lionel Richie and Tina Turner and actor Michael J. Pepsi’s successful “Entertainment Marketing” strategy is extended. appearing during the Goodwill Games. Pepsi-Cola products are available in nearly 150 countries and territories around the world.000 employees.” when a Pepsi “space can” is successful tested aboard the space shuttle. Sonrics. Pepsi-Cola sponsors the first Western-produced consumer commercial in the Soviet Union. Snack food operations are in 10 international markets. Transportation and sporting goods businesses are sold. PepsiCo Board of Directors visits the People’s Republic of China to mark the opening of Pepsi’s second bottling plant in Chi Bottling in China. Texas. Wayne Calloway becomes president of PepsiCo. PepsiCo’s first line of sweet snacks. Frito-Lay introduces Santitas brand restaurant style tortilla chips. 1985 Milestones : PepsiCo is now the largest company in the beverage industry. among others. Pepsi-Cola acquires Mug Root Beer. Diet Pepsi is reformulated with 100% NutraSweet. The cola war takes “one giant sip for mankind. Frito-Lay expands into new headquarters in Plano. • • • • • • • • • • . snack foods and restaurants. 1984 Milestones : PepsiCo is restructured to focus on its three core businesses: soft drinks. more than 137. Pepsi distributes products in China. is added in Mexico.

Pepsi becomes “The Choice of a New Generation. are introduced. sloan “Reach for the Sun. PepsiCo launches PepsiCo Food Systems (PFS).” theme is incorporated to brand Mountain Dew. PepsiCo Fitness Center is completed.. are introduced. Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising in two of the most eagerly-awaited television commercials featuring music marketing.• • • Slice and Diet Slice. Inauguration of the first Pepsi-Cola operation in China.” • • • • • • • • • • • • . PepsiCo and China reach agreement to manufacture soft drinks. 1981 Milestones : PepsiCo passes $7 billion in sales. “Dew It to It. the first major brand caffeine-free colas. Tostitos brand crispy round tortilla chips are introduced by Frito-Lay. 1982 Milestones : Pepsi Free and Diet Pepsi Free.” Herman W. its restaurant supply company. “Give me a Dew” succeeds the . Reach for slogan a Mountain Dew. with agreement production beginning in 1982. Lay Award of Excellence established at FritoLay to recognize world-class selling excellence. 1983 Milestones : The Bottler Hall of Fame is established to recognize the achievement and dedication of international bottlers. the first major soft drinks with fruit juice. Frito-Lay begins nutritional labeling on a national basis ”Pepsi’s got your taste for life(“ is the new campaign. PFS is sold to AmeriServe in 1997.. making PepsiCo one of the most advanced companies in the area of employee health and fitness.

theme line is changed to “Reach for the Sun. in 1997. Reach for Mountain. Frito-Lay begins nationwide roll-out of Grandma’s brand cookies. Kendall Bottler-of the-Year Award. PepsiCo reaches $5 billion in sales. attitude of an increasingly positive America “Hello Sunshine” campaign remains basically intact.Dew. Inc. PepsiCo’s international snack food operations continue to grow. It is spun off along with Taco • • • • • • • • .000 employees. First presentation of the international Donald M. PepsiCo now has 111. Inc.Y. N. Later becomes YUM. Garden designer Russell Page (1906-1985) begins to extend the gardens at PepsiCo. It is now larger than Frito-Lay at the time of its merger with Pepsi-Cola Pepsi’s new campaign. 1978 Milestones : Taco Bell is acquired.” Pepsi introduces twelve-pack cans. Taco Bell was established in the mid 1960s by Glen Bell. 1979 Milestones : Opening of PepsiCo Research and Technical Center in Valhalla. Pizza Hut was founded in 1958 by Dan and Frank Carney. 1977 Milestones : PepsiCo acquires Pizza Hut. “Catch that Pepsi Spirit!” reflects the upbeat campaign. It is spun off along with Pizza Hut and KFC businesses as Tricon Global Restaurants.• • • • • 1980 Milestones : PepsiCo Food Service International (PFSI) is formed to focus on overseas development of restaurants.

with a distinctive lemon taste. Pepsi-Cola becomes the first American consumer product to be produced. Pepsi advertising picks up on the movement. is established to market snack foods around the world. Pepsi-Cola becomes the single largest selling soft drink brand sold in U. later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International.” • • • • • • • • . 1973 Milestones : Foods International. in 1997. PepsiCo adopts Code of Worldwide Business Conduct.000 employees Pepsi Light. 1975 Milestones : PepsiCo has 49. becomes a national campaign. Tex. 1976 Milestones : The Pepsi Challenge. in 1975.• • • • • Bell and KFC businesses as Tricon Global Restaurants. Inc. “Hello Sunshine” becomes the slogan for Mountain Dew 1974 Milestones : PepsiCo sales pass the $2 billion mark. plays it back as “Join the Pepsi people. feelin’ free. Individualism flourishes. consumers select Pepsi-Cola as the best tasting cola. Advertising campaign is “Have a Pepsi day!” “Puppies. PepsiCo passes the $3 billion mark in sales. introduced in Dallas. Around the nation. supermarkets.S. marketed and sold in the former Soviet Union.” becomes one of America’s bestloved ads. PepsiCo stock splits three-for-one.” The third Mountain Dew slogan appears “Put A Little Yahoo in Your Life. is introduced as an alternative to traditional diet colas.

” The third Mountain Dew slogan appears “Put A Little Yahoo in Your Life.S. Pearson is appointed president of PepsiCo. switches its advertising and package graphics from hill scenes. a position he holds until his retirement in 1984.S.R. 1971 Milestones : PepsiCo Chief Executive Officer Donald M. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States. acquired by Pepsi-Cola in 1964. Pepsi-Cola becomes the first American consumer product to be produced. Lay. Andrall E. 1982. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States Don Kendall announces agreement making Pepsi-Cola the first foreign product sold in the then U.S. switches its advertising and package graphics from hillbillies to actionoriented scenes. 1973 Milestones : Foods International. Pepsi advertising picks up on the movement. marketed and sold in the former Soviet Union. Individualism flourishes. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U. is established to market snack foods around the world. acquired by Pepsi-Cola in 1964. later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International. 1974 Milestones : PepsiCo sales pass the $2 billion mark. plays it back as “Join the Pepsi people. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W. • • • • • • • • .• • 1972 Milestones : Mountain Dew. Lay maintains an active role in the corporation until his death December 6. feelin’ free.” 1972 Milestones : Mountain Dew.

modem Pepsi-Cola packaging using red.000 employees.S. plastic bottles.” • • • • • • • • • • • • . on average. W. The company has 36. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W. 1970 Milestones : PepsiCo sales pass the $1 billion mark. Frito-Lay introduces Funyuns brand onion flavored snacks. Fritos is introduced as Frito-Lay’s new advertising mascot. Pepsi’s got a lot to give.Y.S. Frito-Lay begins a program of expansion. a top name in sports equipment. joins PepsiCo. the company opens.R. Edward Durrell Stone (1902-1978). Lay maintains an active role in the corporation until his death December 6.” becomes the advertising theme. more than one new plant a year. Lay.S. The new corporate headquarters feature a building by one of America’s foremost architects. Pearson is appointed president of PepsiCo. Over the next decade. PepsiCo moves from New York City to new world headquarters in Purchase. “You’ve got a lot to live. Mountain Dew changes its slogan to “Get That Barefoot Feelin’ Drinkin’ Mountain Dew. Andrall E. Pepsi introduces the industry’s first two-liter bottle. 1982. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U. a position he holds until his retirement in 1984.• Don Kendall announces agreement making Pepsi.C. Wilson Sporting Goods. recyclable. N. set on a campus of 144 acres amid an outdoor sculpture garden.Cola the first foreign product sold in the then U. white and blue is using introduced. It is divested in 1985. Pepsi is the first company to respond to consumer preference with lightweight. 1971 Milestones : PepsiCo Chief Executive Officer Donald M. 1969 Milestones : Bold.

Herman Lay is chairman of the Board of Directors of the new company. “Come Alive! You’re in the Pepsi Generation” campaign that named and claimed a whole generation (1963-67). Inc. a New Bern. also in 1932.• 1968 Milestones : North American Van Lines (NAVL). • • • • Pepsi in India . a premier transportation company. joins PepsiCo. N. and the H. is founded by Donald M. pharmacist. Kendall. Chairman and Chief Executive Officer of Frito-Lay. Inc. founded by Elmer Doolin in 1932.Lay.S. Kendall is president and chief executive officer. They are destined to become the most popular snack chip in the U. 1967 Milestones : Pepsi Generation advertising. Lay Company. through the merger of the two companies. was formed by the 1961 merger of the Frito Company. The new company reports sales of $510 million and has 19. Frito-Lay.000 employees. Pepsi-Cola was created in the late 1890s by Caleb Bradham. introduces a new theme: “Taste that beats the others cold. W. President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay. NAVL remains a strodng contributor to PepsiCo until it is divested in 1984. Pepsi pours it on!” 1966 Milestones : Doritos brand tortilla chips are introduced. Pepsi enters Japan and Eastern Europe. 1965 Milestones : PepsiCo. Donald M. founded by Herman W.C.

CSE said it had tested the same products in the US and found no such residues.” In 2003. India’s Supreme Court ruled that both Pepsi and competitor Cocola must label all cans and bottles of the respective soft . Thumbs Up. not for other drinks. said aerated waters produced by soft drinks manufacturers in India. Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIL) and Voltas India Limited. a breakdown of the immune system and cause birth defects. arguing that lab tests aren’t reliable enough to detect minute traces of pesticides in complex drinks. Fanta. Tested products included Coke. However. this was the European standard for water. Othersclaim that firstly Pepsi was banned from import in India. Coca Cola’s 30 times. DDT. Pepsi bought out its partners and ended the joint venture in 1994. malathion and chlorpyrifos —pesticides that can contribute to cancer. Seven Up. in 2004. Coke and PepsiCo opposed the move. the Centre for Science and Environment (CSE).” Indeed. a nongovernmental organization in New Dehli. for having refused to release the list of its ingredients and in 1993. But an Indian parliamentary committee. contained toxins including lindane. Limca. the ban was lifted. On Decernee—7. Mirinda. 2004. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed.Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. Pepsi. backed up CSE’s findings and a government-appointed committee is now trying to develop the world’s first pesticide standards for soft drinks. No law bans the presence of pesticides in drinks in India. These controversies are a reminder of “India’s sometimes acrimonious relationship with huge multinational companies.By most accounts. including multinational giants PepsiCo and Coca-Cola. in 1970. CSE found that the Indian-produced Pepsi’s soft drink products had 36 times the level of pesticide residues Permitted under European Union regulations. some argue that Coke and Pepsi have “been major targets in part because they are wellknown foreign companies that draw plenty of attention. with Pepsi arriving on the market shortly afterwards. Sprite.

became a protected market. Coke and Pepsi together hold 95% market share of soft-drink sales in India. all parts involved seem to come out ahead: Pepsi gains access to a potentially enoalTys market. VCRs. when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. T o punish Coca-Cola’s principal bottler. with disposable income to spend on cars. India has 850 million potential customers. The Indian middle class is growing at 10% per year. Pepsi has also been alleged to practice “water piracy” due to its role in exploitation of ground water resources resulting in scarcity of drinking water for the natives of Pudussery panchayat in the Palakkad distict in Kerala. India. Pepsi has also had to take on Indian partners. and computers. 150 million of whom comprise the middle class. Indian bottlers will get to serve a market that is expanding rapidly Pecauise of competition. Some analysts reason that the Indian market may be more lucrative than the Chinese market. These domestic producers have little incentive to expand their plants or develop the country’s potentially enormous market . 43). and it had to agree to help the Indian government to initiate a second agricultural revolution.drinks with a can’§itrner warning after tests showed unacceptable levels of residual pesticides. To obtain the license for India. the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary (Chakravarty. In the end. Pepsi had to export $5 of locallymade products for every $1 of materials it imported. a Congress Party stalwart and longtime Gandhi supporter. Local residents have been pressuring the government to close down the Pepsi unit in the village. now left without both Coca-Cola and Pepsi. India’s two largest soft-drink producers have gotten rich and lazy while controlling 80% of the Indian market. As of 2005.Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling. In the meantime. Coca-Cola balked and withdrew from the country. and the Indian consumer benefits from the competition fibm abroad and will pay lower . India. Coca-Cola controlled the Indian market until 1977.

local soft drink manufacturers increased the size of their bottles by 25% without raising costs. was forced to pull out and now it holds less than 1 percent of the total equity in Pepsi Foods Ltd. Pepsi now holds over 40 . Pepsi made a offer to both Voltas and PAIC to buy their equity at ‘attractive’ terms.350 crore (except small surplus in 1996).prices. From Joint Venture to Fully-Owned Subsidiary Pepsi is no longer a joint venture company with its Indian partners. yet it has been successful in achieving significant market share and brand royalty in India. It now handles 28 bottling plants with a sales turnover of Rs 500 crores which is higher than Pepsi Foods’s turnover of Rs. Instead of taking strict. bottling and exports activities as Pepsi Foods Ltd. Surprisingly. (The Financial Express. a popular softdrink brand in western India to consolidate its market share.Ltd. Even before the first bottle of Pepsi hit the shelves. a wholly owned subsidiary of PepsiCo International. 1997). April 21. it has taken full control of Pepsi Foods. the new company is also engaged in beverage manufacturing. with total accumulated losses close to Rs. For instance. Although the financial performance of both these companies in India has not been creditable so far. action against Pepsi for not following its commitments. it has allowed Pepsi to increase its turnover of beverages component to beyond 25 percent.375 crore in 1996. It has also shrewdly consolidated its position through aggressive marketing and advertising in India. In 1994. The company in recent years has not only bought over bottlers in different parts of India but also bought Dukes. being a public enterprise. Recently the government also allowed PepsiCo to set up a new company in India called PepsiCo India Holdings Pvt. Voltas sold all its shares to Pepsi while PAIC. All the new investments by the PepsiCo International have been channelised through this new venture. According to surveys conducted by many market research agencies. Taking full advantage of liberalised policies. the Indian government has given more concessions to it in the postliberalisation period. and Pepsi is also no longer restricted by its commitment to export 50 percent of its turnover.

percent share in Indian soft drink market. at the same time it is not realized that there is a vast difference between the purchasing power of an average Indian and North American as it takes an Indian 1. Another important recent shift in Pepsi’s marketing strategy has been its focus on Cola over other non-Cola brands. This experience of eight years clearly shows that Pepsi. January 15-28. Western. and Pepsi. Vice-President.416sq. One should expect the state machinery to intervene and enforce these commitments on Pepsi. 1996). Marketing. (Business India.5 hours of work to be able to buy a bottle of Pepsi whereas for a North American.e. the company’s beverage business grew 50 percent. as geographical area i. “We have single. The Central and Eastern regions are know as UPCOBO( Uttar Pradesh Company Owned Both Operations) whereas western region is known as FOBO(Franchise Owned Bottling Operation) .9% of India’s total geographical area and 16. The responsibility of implementation of commitments cannot be left to Pepsi alone. In 1995 alone. it takes less than 5 minutes. PEPSI COMPANY IN UTTAR PRADESH Uttar Pradesh. about 8. Surprisingly. has broken promises. But. Km. Central and Eastern region. which has spread of two 2. totally preoccupied with selling soft drinks in India.44% of total population still lives in rural area of the state.mindedly focused on brand Pepsi” admits Rishi. PepsiCo International has been focusing more on India where the consumption of soft drinks is expected to increase many-fold which is only three ounces per person flow as compared to 200 ounces in Europe and over 300 ounces in North America. well ahead of the market which expanded by 20 percent. there is a total silence on the part of state machinery.94. Pepsi company has divided North India in three regions viz. At the international level.

Warehouse are mainly for storing finished Pepsi products from where the distribution takes place through direct and indirect routes. Where indirect routes cover those market area where the company appoints it’s distribution who supply in the market. Gorakhpur. Allahabadand Bareilly. . Kanpur.The company has three bottling units (COBO) in Uttar Pradesh on at Satharia (Allahabad). The company in U. The rest of area is covered through indirect routes of distribution.P.e. another at Kanpur Dehat and third at bajpur. operates it’s direct routes ony in two cities i. Direct routes in markets area where Pepsi supplies its products through the warehouse vans .UPCOBO has five warehouseLucknow. Luck now and Kanpur .

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