Dear sir/ ma’am, I am MILAN KANANI the student of B.R.C.M. College of business administration, Surat. Studying in T.Y.B.B.A. in 5th semester.

In this program, for the purpose of practical teaching, there is an assignment is given in subject “Research Methodology” on the “Study of buying behavior of Surat city customer for Purchasing of Flavored Milk” The main objective of this assignment / questionnaire is to know the reason of employee turn over in large company. This data is use only for academic purpose, so please give me response by filling up the following questionnaire. Thank you Yours faithfully, Milan Kanani

TOPIC: “Study of buying behavior of Surat city customer for Purchasing of Flavored Milk”
1. Do you know about flavored milk? Yes. No.

2. Tick mark various flavored milk which you know. (Multiple tick possible) Amul Kool Mother Dairy Prabhat K.F.C

3. How do you come to know about various flavored milk brand? Friends Advertisement Relatives Other

4. Which brand flavored milk do you use? Amul Kool Mother Dairy Prabhat K.F.C

C Sumul Price Quality Packaging Taste 9.F. Specify______________ 8.5. How many times you buy flavored milk in month? 1-3 8 .10 4-7 More than 10 7. Which flavored do you like most? Kesar Mango Rose Elaichi 6. Brand Name Amul Kool Mother Dairy Prabhat K. Give the rank of following brand based on various scale. Which factor affect while you purchase flavored milk? Price Brand Quality Packaging . For which purpose you use flavored milk? Personal use Prescribed by Doctor Special Occasion Other.

......... Contact number: _ _ _ _ _ _ _ _ _ _ _ _ _ _. Specify______________ 13....300 100-200 >300 14..... Do you get advice from anyone while purchase flavored milk? Friends Shopkeeper Family Other.......... From where you purchase flavored milk? Shopping Mall Company’s Outlet Dairy Other........ Do you drink flavored milk while going to long journey? Yes 15.......... 2.. _________________________________________________ _________________________________________________ No Personal details.... 5....... What is your budget for purchasing flavored milk? < 100 200.... Specify__________________ 12. Specify______________ 11. Which packing style you prefer while purchasing flavored milk? Glass Bottle Plastic Pouch Other................10. E-mail Id: ………………………………………………………………….. 1.... Address: …………………………………………………………………………… …………………………….. Give your suggestion... Gender: Male / Female _________ 6............. Name: ……………………………………………………………………. ....

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