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Master of Business Administration in Healthcare Services Semester 4 MH0056 – Public Relations and Marketing for Healthcare Organizations (Book ID: B1320) Assignment Set- 1 (Marks 60)

Note: Each question carries 10 Marks. Answer all the questions. Q.1. What are the outcomes of the recent happenings in the healthcare industry? [10 Marks] Healthcare industry is different from other industries. Healthcare professionals believe that there should be distinction between healthcare marketing ethics and marketing ethics of for other industries. Healthcare marketing efforts must reflect the highest ethical standards because healthcare customers lack the knowledge needed to make educated choices. · The ethical principles that can be applied to healthcare marketing efforts with least expenses are patient welfare, cost and services, accuracy in advertising and being accountable to the public. · Trends are used to predict the future utilisation patterns. The service providers (hospitals) are interested in knowing the effect of the various marketing programmes on the utilisation rate. The most essential issue in healthcare management is the security of information about the patient that is personal and private too. · Marketing has moved into malpractice litigation because of increased public demand. If the basic functions of marketing such as intelligence, strategy and communications are used appropriately it will help in reducing malpractice risks and costs. Marketing strategies must focus on expectations and experiences of health care patients and their families. · The marketing intelligence function helps in monitoring the effects of malpractice reduction. The key is to recognise patient and family expectations concerning both the process and outcomes of care. · The marketing intelligence function helps in monitoring the effects of malpractice reduction. The key is to recognise patient and family expectations concerning both the process and outcomes of care. · Marketing strategy aims to provide additional services to established and loyal customers and to attract new customers. Choosing appropriate strategic choices also contribute to or reduce malpractice risks. · The marketing departments do not influence the daily operations of the healthcare organisations. The challenge is to implement approaches in favour of the customer to ensure successful delivery. If healthcare is managed effectively then risk and seriousness of litigation can be reduced. · The management of marketing communications helps to reduce malpractice risks. It aims at attracting more patients by reaching their expectations. The patients prefer those service

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providers who can give better outcomes and have good experience. Ethical theories and principles are the fundamentals of ethical analysis. Each principle highlights different points such as predicting the outcome and following one’s duties in order to reach an ethically correct decision. The following ethical principles can be applied to healthcare marketing with least expenses:

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Q.2. Explain SWOT analysis. [10 Marks] Q.3. a. Write short notes on the four dimensions of public relations. [4 Marks] b. Write short notes on the types of attitudes. [3 Marks] c. Write short notes on propaganda. [3 Marks] Q4. Write short notes on the following: [10 Marks] (a) E-marketing and four P’s (b) Brand building on Internet Q5. Discuss trends and issues in health care marketing [10 marks] Q6. What are the nine steps involved in healthcare marketing process? [10 marks]

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Master of Business Administration in Healthcare Services Semester 4 MH0056– Public Relations and Marketing for Healthcare Organizations (Book ID: B1320) Assignment Set- 2 (Marks 60)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Write short notes on the types of Public Relations Research. [5 Marks] public relations research, its advantages and limitations. We will evaluate marketing performance with audits and learn methods to control marketing performance. In recent years, organisations have understood the importance of PR activities. Research is an integral part of the public relations process. Despite evidence that public relations research produces effective products and services, many healthcare organisations accept that they conduct very little or no public relations research at all. Implementation of public relations as an integral part of healthcare marketing plans must be followed by measurement and evaluation of the effectiveness of public relations programs. Public relations research examines the communication relationships that exist between organisations and their key target audience. Institute for Public Relations resource booklet defines public relations research as “an essential tool for fact and opinion gathering – a systematic effort aimed at discovering, confirming and/or understanding through objective appraisal the facts or opinions pertaining to a specified problem, situation or opportunity.”

b. Explain any five promotional tools employed by hospitals. [5 Marks] Promotional mix may be defined as the method in which the features and benefits of a product is communicated to potential customers. It is a combination of promotional methods like direct marketing, personal selling, print or broadcast advertising, sales promotion, and so on to sell a product or service. A proper integration of these methods depends on the product that is promoted, the goals of the promotion, potential targeted customers and the promotional budget. Promotional mix involves addressing key issues such as determining the advertising message objectives, tone, and budget. The advertising campaign needs to be clear about the response it wishes to elicit from the consumers. For example, a treadmill manufacturer may wish to attract people for free trials of the equipment. This objective becomes the focus of the advertisement.
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The objective of the advertisement decides the tone to be used. If the advertisement is a pioneering campaign, the tone used could be aggressive compared to a mild or soft tone used for a retentive campaign. The various communication mediums work in specific methods for specific products and services. Choosing the correct method to convey the promoter’s message helps the promoter obtain the desired goals. Advertisements are created based on the communication medium. The following are the different kinds of mediums: · Public relations – Public relations creates a good image of an organisation by elevating the organisation’s profile in the public’s view. Corporate hospitals have effective public relations teams who take care of this aspect, keeping in view the competitive scenario. Publicity is free promotion and can be used when a newsworthy incident takes place. For example, when a surgeon makes a breakthrough operation, a press conference creates publicity for the hospital. · Personal selling – Personal selling is done personally by individuals by informing and persuading to buy products or services personally just as advertisements do through the electronic media. This method brings in specialised personality to the organisation. Medical equipments that are highly technical and specialised are sold through personal selling. For example, pharmaceutical companies send their representatives to canvass and sell new medicines to doctors, hospitals and pharmacies. · Internet advertising – Currently Internet advertising, which has a wide reaching audience, is the most cost effective method. Most healthcare organisations have their own websites where people can browse and get information about services. Alternatively, healthcare organisations use other forms of web advertising such as banner advertisements, paid listings, pay-per-click links, and pay-per-sale advertising. · Media – The various mass media like television, radio, magazines, and newspapers have the widest reaching audience. The cost and nature of advertising campaigns differ from print media to electronic media.

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Q.2 . a. What is medical tourism? [2 Marks] b. Explain the medical tourism scenario in Thailand and Singapore. [4 Marks] c. What are the advantages found in India to nurture Medical tourism? [4 Marks] Q.3. Anugraha hospital is considering promoting good public relations. What do you think are the methods for promoting good public relations? [10 Marks] Q4. Write short notes on Role of quality and Insurance in Medical Tourism [10 marks] Q5. Discuss about Base of a good public image [10 marks] Q6. How PR can boost business [10 marks]
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Master of Business Administration in Healthcare Services Semester (4 Credits) (Book ID: B1321) Assignment Set- 1 (Marks 60) MH0057– Management of Healthcare Human Resources

Q.1. a. Enumerate the four basic functions of HRM. [4 Marks] b. Explain Staffing, Training and Development. [6 Marks] Q.2. a.What are the factors that contributed to the strategic role of human resources in healthcare organizations? [7 Marks] b. What are the steps involved in designing the organizational structure? [ 3 Marks] Q.3. a. Write short notes on performance management. [5 Marks] b. What are the characteristics of industrial relations? [5 Marks]

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Q.4. You are the manager of Operations department of Amravati hospital located in Vadodara district of Gujarat, It is the month of April and you are the appraiser for your sub ordinates ,Explain the Performance appraisal system you would like to follow , Explain what are the limitations you face in the present appraisal system. [10 Marks] Q5. (a) What do you mean by Selection, define and explain [5 marks] (b) What are the procedures for selection [5 marks] Q6. Write short notes on the following (a) Challenges in healthcare HRM [5 marks] (b) Strategies in healthcare HRM [5 marks]

Master of Business Administration in Healthcare Services
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Semester 4 MH0057 – Management of Healthcare Human Resources (4 Credits) (Book ID: B1321) Assignment Set- 2 (Marks 60)

Q.1. Write short notes on Model of Reward management [10 Marks] Model of Reward Management In the previous section, we discussed about the nature of reward management, fundamental type of rewards. In this section, we will discuss the model of reward management in detail. The model of reward management comprises of five basic elements, they are as shown below: · Strategic perspective · Reward objectives · Reward options · Reward techniques · Reward competitiveness Strategic perspective Strategic perspective concentrates on rewards that contribute to healthcare organisational goals. This is nothing but a business strategy; it means that each business strategy must be supported by a different HR strategy, including reward programmes. Basically, the effect of rewards on organisation is high as the closeness of the relation of the reward system with the strategic context is high. Reward programme has great influence on every step of the strategy process. It predominantly influences behaviour of an employee goal and membership and internal conflicts. Internal conflicts will always weaken the organisation performance by affecting the organisation strategy. On the other hand, employee goal behaviours and membership behaviour help in shaping an organisation in terms of its proficiency and resources. Under strategic reward perspective, we have three categories which influence reward management, they are as shown below: · HR (Human Resource) strategy · Business strategy · Organisation culture HR strategy

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Reward strategy is only a part of HR strategy. This is because HR department deals not just with rewards but many other areas associated with the company. It is important to make sure that reward strategies are combined with other HR strategies. This can appreciate and strengthen one another. Business strategy One of the main requirements of reward strategy is that it should fit well into the business strategy. This strategy being an aspect of HR strategy is capable enough to satisfy business needs and support the accomplishment of organisational business goals. It is well known that this strategy overlooks the needs of the employees. Preparing a business strategy is very interactive and complicated task. This task is influenced by an organisation back ground and various historical factors. Organisational culture Society was always influenced by culture. Culture has a huge influence on the organisation in good or bad way. Organisation culture also influences business values of the healthcare organisation. Reward programme is part of any organisation’s culture. Reward strategy is commonly used in HR strategy and business strategy. It could be built with the help of four key points as shown below: · Goal and the strategy employed to achieve this. · Method to achieve it. · Reason to achieve it.

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Q.2. Anugraha hospital has a committee for welfare and working condition, what is your opinion, is there a need for a committee for welfare and working condition, Illustrate [10 Marks] Q.3. Write short notes on the following: [10 Marks] (a) Benefits of CSR (b) CSR in Indian health care Organization Q4. (a) Define Collective Bargaining. [5 marks] (b) Describe the collective bargaining process [5 marks] Q.5 Explain the methods of performance appraisal. [10 Marks]

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Q.6 Write short notes on the following: a. Job Analysis [5 Marks] b. Corporate social responsibility (CSR) [5 Marks]

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Master of Business Administration in Healthcare Services Semester 4 MH0058 – Legal Aspects in Healthcare Administration (4 Credits) (Book ID: B1322) Assignment Set- 1 (Marks 60)

Note: Each question carries 10 Marks. Q1. Draw the interrelationship between the law making bodies and outline their constitution and functions. Marks] The three main arms of the Government of India are: · The Executive · The Legislature · The Judiciary The law-making machinery of the country essentially revolves around these three arms. The inter-relationship between these law-making bodies is depicted in Figure 1.1 [10

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Q2. Write short notes on: a. Confidentiality in India b. Medical professionals and their accountability to the patients [5 Marks] [5 Marks]

Q3. Write a detailed note on Medical Council of India’s notification on Medical code of ethics. [10 Marks]

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Q.4. Write short notes on professional secrecy and informed consent. [10 Marks] Q5. Explain vicarious liability and accountability. [10 Marks] Q6. Write a detailed note on medical negligence. [10 Marks]

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Master of Business Administration in Healthcare Services Semester 4 MH0058– Legal Aspects in Healthcare Administration (4 Credits) (Book ID: B1322) Assignment Set- 2 (Marks 60)

Note: Each question carries 10 Marks. Answer all the questions. Q1. Explain PNDT Act. [10 Marks] Q2. Write in detail about consumer courts. [10 Marks] Q3. Write short notes on the following, with reference to consumer courts: a. The procedure followed in a District Forum [5 Marks] b. The procedure followed in National Consumer Disputes Redressal Forum [5 Marks] Q4. Explain human organs transplantation act. [10 Marks]

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Q5. Explain MTP Act. [10 Marks] Q6. Explain the landmark cases in medical emergencies. [10 Marks]

Master of Business Administration in Healthcare Services Semester 4 MH0059 – Quality Management in Healthcare services (4 Credits) (Book ID: B1323) Assignment Set- 1 (Marks 60)

Note: Each question carries 10 Marks. Q1. Explain the principles on which an efficient, effective and adaptable QMS stand. [10 Marks] Organisations suffer reworks in poor quality of service delivery because of poor management systems. So, organisations try to implement a formal Quality Management System (QMS), however, most of the organisations function without any formal QMS. A Quality Management System will not by itself solve an organisation’s problems. But, will considerably increase the chances of identifying and removing the causes of error and waste along with the chance of improving the processes and information. A Quality Management System (QMS) is a set of policies, processes and procedures necessary for planning and executing production or development or service in the core business area of an organisation. Nowadays, consumers are becoming more sophisticated, better informed and their expectations are growing. For any business, the only way to keep up is to commit to quality. Some of the issues to be considered while setting up a QMS are:
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· Design and build – This concerns the structure, process and implementation of Quality Management System. · Control – This depends on the size and complexity of the organisation. · Deployment – This is achieved by using the process packages where the core process will be split into sub-processes which will be described by a combination of documentation, education, training tools, systems and metrics. · Measurement - This is done to determine the effectiveness and efficiency of each process towards attaining its goals like the coverage of business and reflection of policies. · Review – This is done to review the effectiveness, efficiency and ability of QMS so that the outcome of reviews can be communicated to the employees. · Improvement – This is done after the review process with the objective to get the best internal practice. There are eight quality management principles which can be used to base efficient, effective and adaptable QMS. They are customer focus, leadership, people involvement, process approach, system approach, continuous improvement, factual decision making and mutually beneficial supplier relationships. Sufficient audits and reviews are important for the QMS to function properly. Audits are performed to make sure that the actual methods follow the documented procedures. The system reviews can be carried out regularly and systematically to make sure that the system will achieve the necessary effect. The basic steps in audits are initiation, preparation, execution, reporting and completion. A QMS review will take place, once a year, which should cover outcome of audits, customer feedback, process and product conformity, status of preventative and corrective actions, follow up actions from other management reviews, changes that can impact the QMS and recommend improvements.

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Q2. Explain in detail W. Edwards Deming philosophy on quality. [10 Marks] Q3. Explain in detail dimensions of quality management in healthcare. [10 Marks] Q.4. Explain in detail the seven quality tools. [10 Marks] Q5. Write a detailed note on the indicators of quality control in healthcare. [10 Marks] Q6. Arvind Healthcare Pvt. Ltd. is implementing quality assurance program in its 70 bedded hospital in the suburb of Bangalore. Mr. Kaushik was spear heading the entire quality assurance implementation program. Kaushik was aware of the challenges set
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before him. Write a detailed note on the steps involved in the implementation of quality assurance program. [10 Marks]

Master of Business Administration in Healthcare Services Semester 4 MH0059 – Quality Management in Healthcare services (4 Credits) (Book ID: B1323) Assignment Set- 2 (Marks 60)

Note: Each question carries 10 Marks. Answer all the questions. 1. Give a detailed note on NABH. [10 Marks] NABH Accreditation India has witnessed an onslaught of international accreditations; they are either expensive or not tailored for the Indian healthcare industry. Hence was born the need for a national accreditation system. The National Accreditation Board for Hospitals and Healthcare Providers (NABH) is the constituent Board of Quality Control of India (QCI) which is set up with the cooperation of the Ministry of Health and Family Welfare, Government of India and the Indian Health Industry. In India, the concerns are about how to improve the healthcare quality which has been frequently raised by the general public and the wide variety of stakeholders which includes the government, the professional associations, the care providers and the agencies financing the healthcare. This board will also cater to the requirements of the consumers and will also set standards for the progress of the health industry. The main purpose of NABH accreditation is to help the planners to promote, to implement, to monitor and to evaluate the robust practice in the healthcare system. The current policies and processes for healthcare are insufficient to make sure that the healthcare services are of
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acceptable quality and prevent the negligence. The problems range from inadequate and inappropriate treatments to excessive use of higher technologies and wastage of scarce resources to serious problems of medical malpractice and negligence. Quality assurance has to help improve the effectiveness, efficiency and cost containment and should also address the accountability and, the need to minimise the errors and increase the safety in healthcare system. Thus, the aim of NABH accreditation is on continuous improvement in organisational and clinical performance of healthcare services and not just the achievement of certificate or award. The technical committee of NABH drafted the NABH standards for hospitals which contain a complete set of standards for the valuation of hospitals. The standards provide a framework for quality assurance and quality improvement for hospitals. The standards also focus on patient’s safety and quality of patient care. These standards are equally applicable to hospitals and nursing homes in government and private sector. The patients are increasingly aware of the healthcare issues and desire their participation in decisions affecting their health. Adhering to the high standards like those related to timeliness of treatment, diagnostic accuracy, clinical relevance of tests performed and interventions, qualifications and training of the personnel, and prevention of errors are the ethical responsibilities of hospital staff. The accreditation standard requirements make sure that the owners, managers and staffs comply with appropriate technical and professional standards regardless of cost pressures and avoidance of the personnel. The standards and objective elements for valuation by NABH have been set in the following 10 areas particularly the clear intent of standards: · Patient Centred Standard - Access, Assessment and Continuity of Care (ACC) - Care of Patient (COP) - Management of Medication (MOM) - Patient Rights and Education (PRE) - Hospital Infection Control (HIC) · Organisation Centred Standards - Continuous Quality of Improvement (CQI) - Responsibilities of Management (ROM) - Facility Management and Safety (FMS) - Human Resource Management (HRM) - Information Management System (IMS)

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Q2. Give a brief note on: a. Functions of six sigma in healthcare. [5 Marks] b. Bring out the differences between six sigma and TQM. [5 Marks] Q3. Write a detailed note on the strategic importance of TQM in healthcare. [10 Marks] Q4. Write a detailed note on the Structure of ISO 9001:2000 standards. [10 Marks]

Q5. Write a detailed note on the importance of teams in healthcare. [10 Marks] Q6. Mr. Rani Kumar has taken over as the manager of the OPD and accident and emergency department of Kitty pediatric hospital. a. What are the quality parameters for OPD? b. What are the quality parameters for accident and emergency department? [10 Marks]

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Master of Business Administration-MBA Semester 4 MB0052 – Strategic Management and Business Policy - 4 Credits Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

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Q.1

What similarities and differences do you find in BCG business portfolio matrix, Ansoff growth matrix and GE growth pyramid. (10 marks)

BCG portfolio matrix The BCG matrix is a portfolio management tool used in product life cycle. BCG matrix is often used to highlight the products which get more funding and attention within the company. During a product’s life cycle, it is categorised into one of four types for the purpose of funding decisions. Figure 3.5 below depicts the BCG matrix.

Figure 3.5 BCG Growth Share Matrix Question Marks (high growth, low market share) are new products with potential success, but they need a lot of cash for development. If such a product gains enough market shares to become a market leader, which is categorised under Stars, the organisation takes money from more mature products and spends it on Question Marks. Stars (high growth, high market share) are products at the peak of their product life cycle and they are in a growing market. When their market rate grows, they become Cash Cows. Cash Cows (low growth, high market share) are typically products that bring in far more money than is needed to maintain their market share. In this declining stage of their life cycle, these products are milked for cash that can be invested in new Question Marks. Dogs (low growth, low market share) are products that have low market share and do not have the potential to bring in much cash. According to BCG matrix, Dogs have to be sold off or be managed carefully for the small amount of cash they guarantee. The key to success is assumed to be the market share. Firms with the highest market share tend to have a cost leadership position based on economies of scale among other things. If a company is able to apply the experience curve to its advantage, it should able to produce and sell new products at low price, enough to garner early market share leadership. Limitations of BCG matrix: — The use of highs and lows to form four categories is too simple
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— The correlation between market share and profitability is questionable. Low share business can also be profitable. — Product lines or business are considered only in relation to one competitor: the market leader. Small competitors with fast growing shares are ignored. — Growth rate is the only aspect of industry attractiveness — Market share is the only aspect of overall competitive position 3.4.2 Igor Ansoff growth matrix The Ansoff Growth matrix is a tool that helps organisations to decide about their product and market growth strategy. Growth matrix suggests that an organisation’s attempts to grow depend on whether it markets new or existing products in new or existing markets. Ansoff’s matrix suggests strategic choices to achieve the objectives. Figure 3.6 depicts Ansoff growth matrix.

Figure 3.6 Ansoff Growth Matrix Market penetration – Market penetration is a strategy where the business focuses on selling existing products into existing markets. This increases the revenue of the organisation. Market development – Market development is a growth strategy where the business seeks to sell its existing products into new markets. This means that the product is the same, but it is marketed to a new audience. Product development – Product development is a growth strategy where a business aims to introduce new products into existing markets. This strategy may need the development of new competencies and requires the business to revise products to appeal to existing markets. Diversification – Diversification is the growth strategy where a business markets new products in new markets. This is an intrinsically riskier strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, it should have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks.
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3.4.3 McKinsey/GE growth pyramid The McKinsey/GE matrix is a tool that performs a business portfolio analysis on the Strategic Business units in an organisation. It is more sophisticated than BCG matrix in the following three aspects: — Industry (market) attractiveness - Industry attractiveness replaces market growth. It includes market growth, industry profitability, size and pricing practices, among other possible opportunities and threats. — Competitive strength - Competitive strength replaces market share. It includes market share as well as technological positions, profitability, size, among other possible strengths and weaknesses.

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Q.2 Discuss the investment strategies applicable for businesses and methods to rectify faulty investment strategies. (10 marks) Q.3.a. Distinguish policy, procedure and programmes with examples. (5 marks) b. Give a short note on synergy. (5 marks) Q.4. Select any established Indian company and analyse the different types of strategies taken up by the company over the last few years. (10 marks) Q. 5 Why do you think it is necessary for organisations to have vision and mission statements and also core competencies? Support your answer with relevant examples. (10 marks) Q. 6.What is SBU? Explain its features, functions and roles. Mention some of the successful SBU of MNC’s. (10 marks)

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Master of Business Administration-MBA Semester 4 MB0052 – Strategic Management and Business Policy - 4 Credits Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain with respect to policies – steps in framing business policy and stages of policy cycle. Will these help in decision making? (10 marks) Q.2 Assess the challenges involved in Strategic Management in the near future.(10 marks)

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Q.3 Four years back, Pure Ltd. was a newly started company. It deals in designer fabrics. Its top management comprises mainly of young talented persons. They would to know to make the company follow ethical codes and practice CSR as the company moves ahead. They are also interested in meeting its business obligations. Could you suggest to the management on how to go about it? (10 marks) Q.4. What is BCP? Discuss its importance and influence on strategic management. How contingency planning is related to BCP? (10 marks) Q. 5 Mention any 5 successful strategic alliances and discuss the key aspects concerned with it. What kinds of problems were faced by companies that were involved in these strategic alliances? (10 marks) Q. 6Give a note on strategic evaluation and strategic control. (10 marks)

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Master of Business Administration-MBA Semester 4 MB0053 – International Business Management - 4 Credits Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1What is globalization? What are its benefits? How does globalization help in international business? Give some instances. [10 marks] Globalisation In the previous section, we learnt the various aspects of international business. We will now broaden our perspective and examine globalisation. Globalisation is a process where businesses are dealt in markets around the world, apart from the local and national markets. According to business terminologies, globalisation is defined as ‘the worldwide trend of businesses expanding beyond their domestic boundaries’. It is advantageous for the economy of countries because it promotes prosperity in the countries that embrace globalisation. In this section, we will understand globalisation, its benefits and challenges. 1.4.1 International vs. global business Most of us assume that international and global business are the same and that any company that deals with another country for its business is an international or global company. In fact, there is a considerable difference between the two terms. International companies – Companies that deal with foreign companies for their business are considered as international companies. They can be exporters or importers who may not have any investments in any other country, apart from their home country. Global companies – Companies, which invest in other countries for business and also operate from other countries, are considered as global companies. They have multiple manufacturing plants across the globe, catering to multiple markets. The transformation of a company from domestic to international is by entering just one market or a few selected foreign markets as an exporter or importer. Competing on a truly global scale comes later, after the company has established operations in several countries across continents and is racing against rivals for global market leadership. Thus, there is a meaningful distinction between a company that operates in few selected foreign countries and a company

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that operates and markets its products across several countries and continents with manufacturing capabilities in several of these countries. Companies can also be differentiated by the kind of competitive strategy they adopt while dealing internationally. Multinational strategy and global competitive strategy are the two types of competitive strategy. · Multinational strategy – Companies adopt this strategy when each country’s market needs to be treated as self contained. It can be for the following reasons: ° Customers from different countries have different preferences and expectations about a product or a service. ° Competition in each national market is essentially independent of competition in other national markets, and the set of competitors also differ from country to country. ° A company’s reputation, customer base, and competitive position in one nation have little or no bearing on its ability to successfully compete in another nation. Some of the industry examples for multinational competition include beer, life insurance, and food products. · Global competitive strategy – Companies adopt this strategy when prices and competitive conditions across the different country markets are strongly linked together and have common synergies. In a globally competitive industry, a company’s business gets affected by the changing environments in different countries. The same set of competitors may compete against each other in several countries. In a global scenario, a company’s overall competitive advantage is gauged by the cumulative efforts of its domestic operations and the international operations worldwide. A good example to illustrate is Sony Ericsson, which has its headquarters in Sweden, Research and Development setup in USA and India, manufacturing and assembly plants in low wage countries like China, and sales and marketing worldwide. This is made possible because of the ease in transferring technology and expertise from country to country.

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Q.2 What is culture and in the context of international business environment how does it impact international business decisions? [10 marks] Q.3 Cosmos Limited wants to enter international markets. Will country risk analysis helpCosmos Limited to take correct decisions? Substantiate your answer.[10 marks] Q.4 How can managers in international companies adjust to the ethical factors influencing countries? Is it possible to establish international ethical codes? Briefly explain. [10 marks]

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Q.5 Discuss the international marketing strategies. How is it different from domestic marketing strategies?[10 marks] Q.6 Explain briefly the international financial management components with examples andapplicability. [10 marks]

Master of Business Administration-MBA Semester 4 MB0053 – International Business Management - 4 Credits Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is WTO? Explain its objectives, functions and structure. [10 marks] WTO In this section we will discuss about the World Trade Organisation (WTO). WTO was established on 1st January 1995. In April 1994, the Final Act was signed at a meeting in Marrakesh, Morocco. The Marrakesh Declaration of 15th April 1994 was formed to strengthen the world economy that would lead to better investment, trade, income growth and employment throughout the world. The WTO is the successor to the General Agreement of Tariffs and Trade (GATT). India is one of the founder members of WTO. WTO represents the latest attempts to create an organisational focal point for liberal trade management and to consolidate a global organisational structure to govern world affairs. WTO has attempted to create various organisational attentions for regulation of international trade. WTO created a qualitative change in international trade. It is the only international body that deals with the rules of trades between nations. 12.3.1 Objectives and functions

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The key objective of WTO is to promote and ensure international trade in developing countries. The other major functions include: · Helping trade flows by encouraging nations to adopt discriminatory trade policies. · Promoting employment, expanding productions and trade and raising standard of living and income and utilising the world’s resources. · Ensuring that developing countries secure a better share of growth in world trade. · Providing forum for trade negotiations. · Resolving trade disputes. The important functions of the WTO as stated in the WTO agreement are the following: · Developing transitional economies – Majority of the WTO members belong to developing countries. The developing countries such as India, China, Mexico, Brazil and others have an important role in the organisation. The WTO helps in solving the problems of developing economies. The developing states are provided with trade and tariff data. This depends on the country’s individual export interest and their participation in WTO-bodies. The new members benefit hugely from these services. · Providing help for export promotion – The WTO provides specialised help for export promotion to its members. The export promotion is done through the International Trade Center established by the GATT in 1964. It is operated by the WTO and the United Nations. The center accepts requests from member countries, usually developing countries for support in formulating and implementing export promotion programmes. The center provides information on export market and marketing techniques. The center also provides assistance in establishing export promotion and marketing services. Through this WTO proves its commitment in the upliftment of the world economy. · Cooperating in global economic policy-making – The main function of the WTO is to cooperate in global economic policy-making. In the Marrakesh Ministerial Meeting in April 1994, a separate declaration was adopted to achieve this objective. The declaration specifies the responsibility of WTO as, to improve and maintain the cooperation with international organisations such as the World Bank, International Monetary Fund (IMF) that are involved in monetary and financial matters. WTO analyses the impact of liberalisation on the growth and development of national economies which is the important factor in the success of the economy. · Monitoring implementation of the agreement – The WTO administers sixty different agreements that have the statue of international legal documents. The member-governments sign and confirm all WTO agreements on attainment. · Providing forum for negotiations – The WTO provides a permanent forum for negotiations among members. The negotiations can be on matters already in the WTO agreements or matters not addressed in the WTO law. · Administrating dispute settlement – The important function of WTO is the administration of the WTO dispute settlement system. It helps in settling multilateral trading dispute. A dispute arises when a member country adopts a trade policy and other fellow members consider it as a violation of WTO agreements. The Dispute Settlement Body (DSB) is responsible for the settlement of disputes. The dispute settlement system is prohibited from adding or deleting the
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rights and obligations provided in the WTO agreements. The WTO dispute settlement system helps to:

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Q.2 Explain briefly the nature of e-business and the challenges involved. [10 marks] Q.3 Mention the relevance of these terms in International business - Letter of credit, Bill of Lading and Factoring. [10 marks] Q.4 a) Explain the role played by EXIM bank.[05 marks] b) What are B2B and C2B business models? [05 marks] Q.5 What kind of impact will globalization and international business environment create on Indian businesses? [10 marks] Q.6 Discuss any 3 regional trading agreements and its effect on international business.[10 marks]

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